SYNOPSIS

A PROJECT ON

SALES PROMOTION AND MARKET SURVEY OF KISAN UDYOG

SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR AWARD OF MASTER OF BUISNESS ADMINISTARTION.

SUBMITTED BY MR. DURVESH D.PANKULE

UNDER THE GUIDANCE OF DR.

G.H.RAISONI SCHOOL OF ENGINEERING AND MANAGEMENT NAGPUR. (MAHARASHTRA) (2011-2012)

INTRODUCTION OF THE TOPIC

Today is the world of changing era, with modern changes in tastes, fashion, technology and Higher standard of living charging customers need and preferences, wants desires and Their high expectation for new and improved product have enforced the company to Bring new, modern and superior product in the matket.For this Kisan Udyog company must establish and evaluate new product development ideas and strategies. Market survey is one of the most used Market research techniques. Market survey is at time viewed as synonymous with market research it just collecting the marketing information required for carrying out a given market research task. It amount to original work for the purpose of collecting primary data.

Objectives:1. To study the various medicinal, herbal, ointment, oil and dental products. 2. To study implementation of sales promotion activities. 3. To increase the sale volume. 4. To identify the area of dissatisfaction of institutions and retailers. 5. To analyze availability status of kisan udoyg product in various area.

COMPANY PROFILE

In 2003 by Mr.Pravinbhai H. Patel. Beginning as a small town dispensing pharmacy at Sakoli, Dist-Bhandara. The company headquarter located at Gajanan-Lay-out,Nagzira Road, (Jamnapur) Sakoli. Dist: Bhandara-441802, M.S. (India) Mfg. Lic.No.: ND/AYU/70/03, Vat Tin No.: 27820615932 Ph: 07186236479 Now a corporate professional with 1.20 cr annual sales inside and outside India. Having business in India. Specialized in Generic,Ayurvedic,Dentel care including Powder,Oil, Liquids & Semisolids.

Kisan Udyog will for excellence and spirit of innovation in the field of medicinal to ensure their position as a premier pharmaceutical manufacturing organization specializing in Niche products and markets, original research based herbals for chronic ailments, and thereby contributing to availability of high quality affordable healthcare for the common man and meeting obligation to employees, investors and the shareholders. The various types of product are available in market:I. II. III. IV. V. Kisan Tooth powder K.U.Balm Vatnashak oil Jashvant Aloevera oil Other

HYPOTHESIS:-

1. Kisan Udyog is very well-known & preferred by consumer & customers. 2. Marketing & promotion strategies are very strong. 3. The Kisan tooth powder is more reliable brand for people. 4. Kisan Udyog is market leader in this product segment. 5. The display of product and posters in the chemist shop increased the sales.

SAMPLING SELECTION:In this study, sample includes the chemist in Bhandara region of Maharashtra. The area is well diversified with the mix of urban, semi-urban and rural areas it is helpful to find out the opinion and analyze the market of general GP product with respect to the geographical distribution and varied lifestyles.

SAMPLING SIZE:-

Sample size to be taken 200 chemists, 10 wholesaler Bhandara region. Sample is refers to be geographic area use in which the researcher is carry out the research.

TENTATIVE CHAPTER SCHEME:-

Chap. No 1. 2.

Contents RATIONALE FOR THE STUDY OBJCTIVE OF THE STUDY 1 TITLE OF THE PROJECT 2 OBJECTIVE OF THE STUDY 3 SCOPE OF THE STUDY

3. 4. 5.

PROFILE OF THE COMPANY REVIEW OF LITERATURE RESEARCH METHODOLOGY RESEARCH DESIGN DATA COLLECTION METHOD AND SOURCE SAMPLING PLAN

6. 7. 8. 9.

DATA ANLYSIS AND INTERPRETATION FINDING AND RECOMMENDATION CONCLUSION BIBLIOGRAPHY

BIBLIOGRAPHY:Book refer:1) Sales and Distribution Management by Dr.S.L.Gupta 2) Consumer Behavior by Prof. Subba Rao 3) Rural Marketing , Concepts and Practices by Dogra and Ghuman 4) Advertisement and Promotions by Shah and DSouza 5) Product Management, Text and Cases by Kaushik Mukherje 6) Internet links: www.google.com www.winkipedia.com