MARTHA LOWRY

Martha@MarthaLowry.com 617-794-9524

PROFESSIONAL SUMMARY
Creative communicator, expert in crafting and implementing internal, customized, research-based communications strategies that propel business goals and expedite change. Proven success managing client relationships and exceeding expectations. Excel at leading complex projects requiring collaboration and quick turnaround. Extensive knowledge in all areas of human resources.

SKILLS
Communications strategy and planning Writing, editing and proofreading Research and measurement Project management Vendor coordination Collaboration People management Organizational leadership

CAREER PATH Custom Communications

Senior Consultant, Consultant Deliver consulting and editorial services to brokers and companies on benefits issues; draft materials for print and electronic distribution.

2011-PRESENT

Selected Accomplishments Revitalized marketing by writing web content, blogs and emails; drafting sales brochure and sell sheets; creating business development presentations. Strengthened broker relationships through consulting and editorial services resulting in highly satisfied clients/brokers and repeat business.

Power of Three Communications

Founder, Principal Consultant Spearheaded communications consultancy delivering internal communications services to clients, including Liberty Mutual, Iron Mountain, Hallmark Health, Custom Communications and Boston Beer. Selected Accomplishments Improved the quality and results of clients divisional communications team by developing and delivering a communications training forum. Created capabilities brochure successfully conveying clients unique value of consulting services combined with integrated talent management software.

2009-2011

Fidelity Investments
Director, HR Marketing Communications Counseled corporate benefits and compensation leadership on communications strategy; developed plans and materials; edited content; managed projects.

2007-2008

Selected Accomplishments Reduced annual enrollment communications budget 25% through an integrated, comprehensive communications strategy and streamlined processes.

MARTHA LOWRY
Martha@MarthaLowry.com 671-794-9524 (Fidelity Investments, cont.) Engaged employees in pension distribution process resulting in minimal election defaults and high website utilization by successfully executing key elements of communications plan. Minimized legal and financial exposure by creating communications strategy for a complex, highly sensitive career framework and job re-classification project.

Mercer
Principal, Communications Business Leader Member of office and regional leadership teams; managed Communications Practice; led key client accounts; developed business. Senior Communications Consultant Led team of writers to deliver an array of benefits, compensation and human resources communications; drafted and edited collateral; conducted research; directed vendors; managed budgets, timelines and work quality.

1980-2006
2003-2006

1989-2002

Paralegal 1980-1988 Drafted legal plan documents, brochures, newsletters and personalized statements. Selected Accomplishments Created a communications system that helped client successfully implement its long-term human resources strategy; system included a planning process, message platform, assessment approach, brand, new communications channels, and methods to assure quality and tight budget management. To help client improve employee engagement and work satisfaction, created and implemented a customized, quantitatively fashioned employee focus group approach that resulted in an employee communications bill of rights, management communications training, new performance measures and a Gold Quill award. Following the merger of three companies, created successful communications strategy to educate employees about and gain their buy-in to significant benefit changes designed to support new organizational goals and culture; project led to sustained revenue stream. As a result of highly sensitive benefit changes to curb long-term costs, developed communications strategy and led implementation team in successful effort to present effective change rationale, engage managers in change process, educate employees and aid their decision making and avoid unfavorable external media attention.

AWARDS
IABC Gold Quill Awards for Management Incentive Plan, Norton Abrasives and focus groups, Osram Sylvania

EDUCATION
B.A. Economics, Michigan State University, East Lansing, Michigan