WIC Two-Way Texting: Meeting The Communication Needs of Gen "Y" Moms

PreventionPays Text: Utilizing Texting to Increase Breastfeeding and Nutrition Education Among WIC Participants
Meeting the Communication Needs of Gen Y!

*This project was highlighted March 20, 2013 at the National WIC Association webinar: Texting for WIC Peer Counselors

Educational Message Services, Inc. 2300 Alessandro Drive. Suite 100, Ventura CA 93001 USA
Phone: 805 653 6000
Trends in Texting
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Over 2.5 trillion text messages were sent in 2011, up from 1.5 trillion in 2009 and 363 billion in 2007, according to the wireless trade association CTIA.! Adult cell phone users are increasingly texting 72% text as of May 2010, up from 65% in September 2009.! 302 million wireless subscribers1 in the U.S.! Pew Internet data suggest that minorities tend to text message more than their white counterparts: 50% of Hispanics and 47% of African Americans who own cell phones report texting on a typical day, compared with 40% of whites.! Mobile users sent and received more text messages in 2008 than phone calls averaging 357 text messages a month versus 204 phone calls.! While early data suggested texting might be more preferred among younger groups, more recent data clearly demonstrates texts appeal has spread across all ages and demographics. 6 Billion texts are being sent every day in the U.S. Texting is available on every phone, by every wireless carrier, by every phone manufacturer, running every operating system. Its everywhere.! Individuals who grew up texting are just now reaching adulthood. And its this group that will be seeking healthcare services and products with the expectation that these services be accessible through sms channels.!
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Educational Message Services, Inc. 2300 Alessandro Drive. Suite 100, Ventura CA 93001 USA | Phone: 805 653 6000
Key Finding !
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WIC Santa Barbara Text Program has enjoyed a nearly 100% participation rate. To date, only 4 subscribers have opted out (598 Users and 594 remain) ! Young moms are texting more than any other group, with particularly high rates among low-income minorities. This project is scalable and would help support WIC with its aims to reduce obesity and promote nutrition. Proven health IT solutions are critical components for current and future funding initiatives.!
*Information on texting in public health is available on the CDC website, go to: http://www.cdc.gov/mobile/!
Phone: 805 653 6000
Texting4Health
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Janice R. Nall, with the Centers for Disease Control and Preventions National Center for Health Marketing in her presentation, Why CDC Cares About Mobile Health included ten attributes of text messaging for healthcare, which were:! n Always on and with you! n Reaches across demographic linesunderserved populations! n Contextual! n Inexpensive to own! n Two-way communicationsengagement opportunities! n Emergency alerting tool! n Surveillance toolnot just dissemination or engagement! n Immediacy of action and response! n Measurable results! n Portability!
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Process
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Orientation!
Training (Webbased)! Peer to Peer!
System Preparations!
Provision Database (staff proles, Education)! Setup Computer Workstations!
Launch!
Pilot Sites! Expansion statewide after rst year!
Phone: 805 653 6000
System Security
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The PPTMS Website supports https secure socket layer (ssl)* and contains the text message response interface. Text line responders log in for each session with a username and password. ! ! All data resides on an EMS server at a Co-lo to ensure availability, access, and security. ! ! Absolutely no software or information (e.g. unique identiers, or text message content) is downloaded onto staff computers. ! ! !
*Secure Sockets Layer (SSL) 128-bit encryption is the process of encoding information ! in such a way that the entity or computer with the key can decode it, or taking all the ! data that one computer is sending to another and encoding the data into a form that only! the receiving computer will be able to decode. User privilege acceptance and consent ! authentication process will rely on username, password and veried data sources.!
Phone: 805 653 6000
Training Strategies
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! Web-based Group Session (1 hour)! ! Spot training, individual training with each responder, as needed (30 min)! ! A Quick Start Guide will be provided with each log in! ! Note: PPTMS was designed to be highly intuitive. Most staff are fully trained and using the service competently after completing web-based group session!
Phone: 805 653 6000
Opt-in Based Texting!
Optin based means the end user has the right to request communication by texting a keyword to a short code, but they also have the right to opt out by texting STOP. The end user is always in control of the communication. ! ! Opt in short code services are strictly governed by CTIA and MMA! ! It is because of CTIA/MMA regulations that end user initiated texting is the only strategy recommended by HHS, CDC, and HRSA.!
Phone: 805 653 6000
Text Message Education!
PreventionPays Text is working with Santa Barbara County WIC to provide a multilingual texting solution for new moms and pregnant women.! ! Breastfeeding and nutrition education provided as weekly, fully-automated messages, triggered at the point of optin ! ! Prenatal and postnatal tracks in English and Spanish ! ! Education is based on WIC approved content and can be customized to meet the needs of multiple priority groups with varying needs!
Phone: 805 653 6000
Two-Way Texting as # Education Contact!

Per National WIC guidelines the denition of an education contact requires that the recipient be able to reply to messages and receive live one-on-one feedback in the form of either face-to-face, phone, IM or Text. Sending one-way messages that do not enable bidirectional live feedback (at the end users request) cannot be considered an education contact. See The WIC Works Resource System (USDA collaboration) ! ! PPTMS two-way capacity enables participants to ask specic questions about the content by simply replying to an alert. Staff will be alerted when a question is asked, and use the web-based system to engage in two-way dialogue with client until their question or issue is resolved. ! ! Peer Counselors can engage any participant for scheduling appointments, requesting information or obtaining feedback regarding perceived value of education. ! ! PreventionPays is taking the place of a telephone voice call.!
Research Opportunities!
PreventionPays Text has been the technology behind several pilot projects and evaluations conducted under IRB protocols with funding and research guidelines from SAMHSA. PreventionPays Text is supporting SAMHSA funded programs to support statewide youth suicide prevention efforts in three states, Alaska, Minnesota, Nevada.! ! New opportunities for research and collaborations! ! USDA funding initiatives to support innovative strategies for disseminating nutrition education to address obesity and childhood diabetes.! HRSA and HHS are seeking dissemination partners for their evidence-based txt4tots message library (an ideal t for postnatal messaging with new moms)! Evaluations in efcacy across priority groups, literacy levels, languages, technology/usability quotients etc.!
Phone: 805 653 6000
Delayed Triage for Fully- # Automated Surveys (Polls & Quizzes)!

PPTMS enables WICs to develop fully automated surveys in order to obtain participant feedback on perceived value of service ! ! Surveys can be delayed or set to deploy at the end of an education track!
Phone: 805 653 6000
Contact Information!
www.preventionpaystext.com!
Phone: 805-653-6000 Email: jonathan@emsmail.org Text: Text INFO to 898211
Phone: 805 653 6000

WIC Two-Way Texting: Meeting The Communication Needs of Gen "Y" Moms

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WIC Two-Way Texting: Meeting The Communication Needs of Gen "Y" Moms

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Drepturi de autor:

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PreventionPays Text: Utilizing Texting to Increase Breastfeeding and Nutrition Education Among WIC Participants

Meeting the Communication Needs of Gen Y!

Phone: 805 653 6000

Phone: 805 653 6000

Phone: 805 653 6000

Phone: 805 653 6000

Phone: 805 653 6000

Opt-in Based Texting!

Phone: 805 653 6000

Text Message Education!

Phone: 805 653 6000

Two-Way Texting as # Education Contact!

Phone: 805 653 6000

Delayed Triage for Fully- # Automated Surveys (Polls & Quizzes)!

Phone: 805 653 6000

Phone: 805 653 6000

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