A A P R O J E C T PROJECT R RE EP PO OR RT TO ON N

PRODUCT PROMOTION STRATEGY OF LEUPRO INJECTION

Leuprorelin injection (S.C.) (1mg/0.2ml)
Submitted in Partial Fulfillment of the Requirements for the Degree of

BACHELOR OF PHARMACY
by

SHWETA
(Roll No. 0905650068) Under the Supervision of

SUPERVISOR Prof. (Dr.) Shailendra K. Saraf Director (Pharmacy) B.B.D.N.I.I.T., Lucknow

CO-SUPERVISOR Mrs. Mary Koshy Associate Professor B.B.D.N.I.I.T., Lucknow

to the

Faculty of Pharmacy BABU BANARSI DAS NORTHERN INDIA INSTITUTE OF TECHNOLOGY, LUCKNOW

GAUTAM BUDDH TECHNICAL UNIVERSITY, LUCKNOW

2012-2013

DECLARATION

I hereby declare that the studies described in this report entitled PRODUCT PROMOTION SRTATEGY OF LEUPRO INJECTION were carried out by me in the Faculty of Pharmacy, B.B.D.N.I.I.T, Lucknow under the supervision of Prof.(Dr.) Shailendra K. Saraf and Mrs. Mary Koshy. Further, this work has not been submitted in part or in full to obtain any other degree/ diploma.

SHWETA B.Pharm 4th Year B.B.D.N.I.I.T., Lucknow Date:

ii

CERTIFICATE

Certified that Shweta (Roll no.0905650068) has carried out the project work in this project report entitled Project Promotion Strategy of LEUPRO INJECTION for the award of Bachelor of Pharmacy from Gautam Buddh Technical University, Lucknow under our supervision. This project report embodies result of original work, and studies are carried out by the student herself and the contents of the project report do not form the basis for the award of any other degree to the candidate or to anybody else from this or any other university/institution.

Signature Prof. (Dr.) Shailendra K. Saraf Director, Pharmacy B.B.D.N.I.I.T, Lucknow

Signature Mrs.Mary Koshy Associate. Professor, B.B.D.N.I.I.T, Lucknow

Date:

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ACKNOWLEDGEMENTS

This project report could not have been completed without the tremendous help provided to me by my teachers. Firstly, I would like to thank Prof. (Dr.) Shailendra K. Saraf Director (Pharmacy) for his invaluable instructions and constructive comments. It was for his organizational skills that the whole project was so efficiently carried out. I am also grateful to my project guide Mrs. Mary Koshy, Mr. Aseem Tewari and Sanjiv k. Chaudhari for their help and support. I am thankful to all those known and unknown sources that helped me in completing such task. I express a word of thanks to my friends for their constant support, suggestions and encouragement during preparation of this project. Finally, I thank God for giving me the loving siblings and affectionate parents, who blessed me with everything all throughout my life. My gratitude to them cannot be expressed in words. To them I owe my wonderful today and a dream filled tomorrow.

SHWETA

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TABLE OF CONTENT

Declaration Certificate Acknowledgements CHAPTER 1: Introduction CHAPTER 2: Marketing Strategies CHAPTER 3: Promotional Strategies CHAPTER 4: Conclusion BIBLIOGRAPHY

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