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A Study on consumer buying behavior towards 15 Inch and above Apollo Tyres Car Radials
Submitted By RASEEM K
MARCH 2013
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4. RESEARCH METHODOLOGY RESEARCH DESIGN A research design is simply a plan for study in collecting and analysing the data. It helps the researcher to conduct the study in an economical method and relevant to the problem. Research type: descriptive Sampling used: Random sampling
5. SOURCES OF DATA COLLECTION The study is based on two sources of data SECONDARY DATA The secondary data mainly consists of data gathered from company records books websites journals
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PRIMARY DATA The primary data is that data which is collected for the first time. Data is collecting from the respondents through questionnaire and interviews.
6. SAMPLE SIZE
The sample size of the study is 100.
9. VARIABLES IDENTIFIED 1. 2. 3. 4. 5. 6. 7. Price Perception Advice Promotion Durability Availability Personal factors
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CONCEPTUAL MODEL
PRICE
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PERCEPTION
Promotion Advt,
Brand Choice
Durability relative
Personal factors
Income,age,lifestyle
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11.REFERENCES
Leon G. Schiffman, Leslie Lazar kanuk(2004) , Consumer Behavior , Pearson Education, New Delhi Del I. Hawkins,Roger J. Best, Kenneth A. Coney,(2005) Consumer Behavior. Tata McGraw-Hill , New Delhi
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