DECLARATION

I, hereby, declare that Project titled, A study on contemporary trend in online shopping behavior with reference to Ahmedabad is original to the best of my knowledge and has not been published elsewhere. This is for the purpose of partial fulfillment of Kadi Sarva Vishwa Vidhyalaya University requirements for the award of the title of Master of Business Administration, only.

Ketan Sheladiya

PREFACE
MBA is Milestone for management career and to develop good managers. As bread is dry without butter, same as only theoretical knowledge is dry without Practical knowledge.

Theories give basic knowledge and that is not enough for being a good manager so practical knowledge is needed.

As we talk about buying behavior it always a challenging task to measure, because it is vary person by person , society by society and time by time. Research is helpful for problem solving as well as for finding new opportunities. This Project report is for A study on contemporary trend in online shopping behavior with reference to Ahmedabad. Hope the finding helps to understand current trend of the online shoppers, also the factor affecting online shopping.

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ACKNOWLEDGEMENT

With due sense of respect and gratitude, I would like to extend my heartiest thanks to all those people who provided me wonderful guidance, support and contributed in successful completion of this project.

I am privileged to have this opportunity to work on summer internship as a part of MBA program. First of all I am thankful to S.K. Patel Institute of Management and Computer Studies for giving us such an opportunity. I am also thankful to director Dr.Bhavin Pandya, project coordinator Prof. Sandhya Harkawat, Prof.Gincy Methew, Prof. Prakash Chavala guide Prof.Parnika Jha for their continuous support throughout the project and for helping us wherever required.

Secondly, I am thankful to the whole Classmates of SKPIMCS. A Special thanks to Mr. Piyush Hirapara, Tushar Borad, Bhargav Tarapara, Mr. Varun Dave, for their continuous support throughout the project and for helping me wherever required. I am thankful to the respondents who have given their valuable response and time for this project.

With Regards Ketan Sheladiya

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Executive Summary

This Project report comprises of A study on contemporary trend in online shopping behavior with reference to Ahmedabad The Project is about the consumer behavior, the concurrent trend in society for buying things online India's e-commerce market was worth about $2.5 billion in 2009, it went up to $6.3 billion in 2011 and to $14 billion in 2012. [1] A number of online shopping websites are available in India. One can buy most of things from online. Even things can be purchase from outside India and can get it at home without going abroad. With E-commerce Shop is just Click Away. A person just need internet and can buy things from online. Online shopping in India has hit a tipping point and is expected to see exponential growth in 2013, says Google India.
[2]

Google India has published a report entitled "The growth of

online shopping in India - 2013", which also says It has been seen 128% of growth in online shopping in India in 2011-2012. The report also highlighted some barriers that deter people from shopping online - the number one factor was inability to touch and try the goods before purchase, fear of faulty products, fear of posting their personal and financial details online and the inability to bargain were cited among the other reasons. [3] This study focus on the concurrent trend in online shopping, shopping preferences in buying online, mobile application adoption and factors affecting non shoppers to shoppers in e- retailing. Finding of this study reveal that electronic items are the highly preferred to buy online where as tickets and books are the second and third preference in e-shopping. Mobile application provided by e-retailers for smart phone users. Adoption for the mobile apps (e-retailers) is low and the factors affecting non shoppers to shoppers are availability to shop, Time, Money and Offer available, Price, Product/ Service Delivery Time, Brand.

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CONTENT
1. LIST OF TABLES 2. LIST OF FIGURES

TITLE
1. 2. 3. 4. 5. Introduction Literature review Research methodology Data analysis of market survey Conclusion Annexure

PAGE NO.
1 3 6 8 22 44

LIST OF TABLES
TITLE
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. Table 1: Internet use for shopping Table 2: Internet shopping experience Table 3: Internet usage for gaming Table 4: Internet use for Research/ Education Table 5: Internet use for Product/Service information Table 6: Amount would like to spent on single purchase Table 7: Usage of mobile application provide by e-retailers Table 8: Descriptive Statistics Table 9: KMO and Bartletts Test Table 10: Communalities Table 11: Total Variance Explained Table 12: Component Matrix Table 13: Rotated Component Matrix Table 14: Component Transformation Matrix

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22 23 26 27 28 30 31 33 34 35 36 32 39 40

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LIST OF FIGURES
TITLE
1 2 3 4 5 6 7 8 9 10 11 12 13 Figure 1: E-shopping preference Figure 2: Online shopping experience Figure 3: Daily internet use Figure 4: Internet usage prior purchase Figure 5: Online shopping preference for products Figure 6: Internet use for gamming Figure 7: Internet use for Research/ Education Figure 8: Internet use for Product/Service information Figure 9: E-retailers awareness Figure 10: Maximum amount like to spend on single purchase Figure 11: Maximum amount like to spend on online shopping per year Figure 12: Online advertisement effect on online Purchase decision Figure 13: Scree Plot

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22 23 24 24 25 26 27 28 29 30 31 32 37

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