KIRC 2013 Abstracts & Biographies

KIRC 2013
ABSTRACTS & BIOGRAPHIES

Presenters listed in alphabetical order
Abdramanova, Saule
KIMEP University
saule.abdramanova@kimep.kz
Colors and their Conceptualization in English and Turkish

Colors denote specific connotative meanings, peculiar to a certain language, and these connotations are stored in the memory of the
nation. The paper reports the results of a comparative analysis of English and Turkish idioms with the component of color, i.e. red,
green, blue, black and white. The research was based on the theoretical assumptions by Berlin and Kay (1999), and the theory of
conceptual metaphors by Lakoff and Johnson (1980). The English and Turkish languages belong to different language groups, and the
conceptual base of color nominations in two languages is different. At the same time, the results showed that there are similarities in
connotations of English and Turkish idioms color components due to the similar visual perception of the surrounding world.
Abdullayev M, Turebekov , and Uzakbayev K.

Nukus state pedagogical institute after Ajinyaz,
ECONOMIC CONDITIONS IN INVESTING OF AGRARIAN MANUFACTURE

Features of investment in agriculture follow from features of agrarian manufacture. The features which distinguish agrarian manufacture
from other spheres of economy can be the following:
1. The industrial structure of agrarian manufacture represents big, average and small enterprises, farmers and dekhans economy.
Big and average enterprises have more possibilities for creation of economic conditions for investing. Explanation for it is that they are
the most industrially developed, possess of considerable industrial and non-productive funds, more qualified experts who can carry out
investment problems. For example, working out of business plans, qualitative drawing up of the financial reporting, etc., providing with
access to investment resources. Small enterprises have no such possibility.
2. Seasonal nature of works also influence on economic conditions of investment. The basic agricultural works are in spring-summer and
summer-autumn period. This time requires more labor and material resources: money resources for spare parts, petroleum products,
fertilizers which are necessary to begin seasonal field works in plant growing, and they are as a rule, not sufficient for agriculture
manufactures during this period. Therefore in spring - summer period it is very necessary to create economic conditions for availability for
agriculture manufactures of benefit credit resources.
3. The natural-climatic factor raises risk in agrarian manufacture. Unpredictability of changes of weather conditions makes unpredictable
forecasts of manufacture volumes. Besides, there is possibility of diseases, epidemics and destruction of plants and animals. Therefore
development of the market of insurance services is necessary tool of regulation of investment activity, both in agriculture, and in agro
industrial manufacture.
As is known, manufacture major factors are the earth, work and the capital. Such monopolistic factor as the earth, distinguishes agro
industrial manufacture from others.
Work in agroindustrial manufacture is characterized by low mobility. The majority of peasants are limited in a choice of workplace.
Therefore earnings of hired workers in agriculture are usually lower than in other branches.
The multisectoral agricultural enterprises objectively acting as the form diversity of agrarian business essentially influences on formation
of organizational-economic conditions of investment. Thereupon enterprise acts as one more factor of manufacture. Depending on the
enterprise abilities of the director or the farmer are created different manufactures with new workplaces.
Different forms of managing village objectively dictates formation of corresponding institutes of the investments market which could be
provided with access to all participants of economic process including dekhans, farms, big agricultural enterprises of all patterns of
ownership and managing.
The dehkans economy which has on many commodity positions essential role in volumes of agricultural production is managed mainly
by financial resources of economy as the government does not consider the given category of commodity producers as its investment
policy. In our opinion, the government should on the level with others to data and compensate a part of industrial expenses for getting
agricultural products by these economy.
Thus, consideration of economy features of agrarian sector makes believe, that this sector is minor prospective for attraction of investments
without application of mechanisms of governmental regulation in investment processes in the agriculture which actually consider all social
and economic, technical, technological, soil-climatic and biological features of this branch.
Abinova, A.
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Abreu, Bastos Oksana

Kiev National University of Technologies and Design, Ukraine
abreubastos.oksana@gmail.com
Koshulko, Vladyslav,
Karol Adamiecki University of Economics in Katowice, Poland
koshulllko@mail.ru
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Agyltayeva, Aigerim
Graduate Student,, MIJMC Candidate 2013
International Journalism and Mass Communication Program,
KIMEP University, Kazakhstan
aigerim.agyltayeva@kimep.kz
Kozhamkulova, Sholpan Assistant Professor, Ph.D., Chair

Department of Journalism and Mass Communication,
sholpank@kimep.kz
Covering Healthcare in Kazakhstan:

Examination of Agendas and Frames in Print News media
The purpose of the study is to determine the main healthcare agendas in todays print news media of Kazakhstan. The study aims to
investigate how much space/coverage is given to each specific, identified and coded, healthcare topic within one year. One of the focal
points of the study will be identifying if healthcare stories are issue-oriented or news-oriented. The study will examine the focus (frames)
and sources (government, healthcare officials or KZ citizens) within each story:. The authors will examine twelve months of coverage of
two Kazakh-language newspapers, Zhas Alash and Egemen Kazakhstan, within 2012. Using one article as a unit of analysis, the study will
explore the framing patterns within the selected papers and period. This agenda-setting and framing analysis also aims contribute to
Kazakhstani scholarly framework by introducing new references on how healthcare issues are covered internationally. The findings of the
study will be discussed within global discourse on healthcare news.
The results of the study will help to develop the recommendations for future healthcare reporters on how to communicate healthcare
issues in Kazakhstan.
Aigerim Agyltayeva, experienced television news reporter from Kazakhstan, is a graduate journalism student at KIMEP University.
Within her seven years of working in Kazakh national broadcast media, she reported on wide range of news topics, produced stories for
financial program and hosted television Densaulyk healthcare program.
Currently, her research topics are focused on representation of healthcare issues in Kazakhstani print news media.
Sholpan Kozhamkulova, Ph.D., is an Assistant Professor and Chair of the Department of Journalism and Mass Communication, KIMEP
University. She teaches several journalism courses and conducts research projects related to how the news media of Kazakhstan report
news.
Ahn, Elise and Couper, John

KIMEP University
e.ahn@kimep.kz
jcouper@kimep.kz
Flipping Out: Online approaches to teaching in English as a foreign language context

Although most university teaching continues to use familiar teaching techniques, there is considerable pressure to expand the pedagogical
palette with technologies that increase the flexibility and effectiveness of teaching, although some are concerned that these can also threaten
some of the essential capacities of advanced education.
One example is flipping, or providing lectures online in video format; this increases time for classroom discussion and activities, but
reduces student ability to immediately seek feedback on content. Another technology-reliant approach is Distance Learning, in which direct
interaction is minimized or eliminated. The authors present a spectrum of interactive and online teaching technologies and applications,
addressing both advantages and disadvantages. For instance, student and faculty motivation often weakens in the absence of direct,
interpersonal interaction. The emphasis is not technology itself, but the positive and negative educational consequences of its use. This paper
outlines the many options available to instructors and professors, characterizes current technological options, and encourages discussion of
the direction and implications of new technology use in university education with a particular focus on challenges and benefits in urban,
Kazakhstani contexts.
Ahn, Elise
KIMEP University
e.ahn@kimep.kz
The impact of the rise of English-medium instruction in higher education harmonization processes
Kazakhstan (along with its other Central Asian counterparts) is facing profound issues and challenges as it continues wrestling with the
formation of a national identity while simultaneously addressing its need for highly skilled workers in order to successfully transition into
becoming a competitive player in a global market economy. This need for highly skilled workers was a driving impetus for Kazakhstan to
become a signatory in September 201 to the Bologna process, an agreement signed by 46 other countries to create the European higher
education area. One of the fundamental priorities of the Bologna process is increasing student mobility by essentially creating borderless
education pathways. And while logistical changes need to be implemented in order to facilitate student mobility (e.g., easing of visa
requirements, the European Credit Transfer and Accumulation System, etc.), there is also the underlying issue of the language of education,
which is an under-researched topic in this area of study. In Kazakhstan, this means that higher education institutions need to provide enough
core courses in languages of wider communication, e.g., English, Russian, etc. for exchange/foreign students. Yet, this need for such courses
can and does put a strain on institutional resources, which has unintentionally developed new forms of institutional stratification. By looking
at countries like non-English dominant European and Eurasian countries including Kazakhstan and their changing university language
policies, this paper explores the impact of the rise of English-medium instruction on the role of other languages and cultures in the broader
higher education landscape.
Ahrorova, A.
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Aidaraliev A.A. Academician of NAS KR ,

Extraordinarily and Plenipotentiary
Ambassador of Kyrgyz Republic,
National Center of Mountain regions development of Kyrgyz Republic
International University of Kyrgyzstan
Strategy and plan of activities on the creation of a UN recognized category of developing mountainous
countries, especially for those found in the most vulnerable positions, in order to the cancellation and
exchange of external debt ( Mountain initiative)
Inhabitants of the mountainous countries of Central Asia are faced with such challenges like : hard climatic conditions, vulnerability of
mountainous ecosystems to nature and anthropogenic influences, low agriculture productivity, higher materially technical and energy
costs to ensure vital activities, communicative isolation, lack or poor connections with markets, access limitation to social and economic
services. These factors determine particularly difficulty, riskiness of economic activity in mountains , causing poverty, social conflicts and
political instability .
Difficult social economic situation of major developing mountainous countries is aggravated by the matter that they are obliged to take in
considerable credits from developed countries and international organizations in order to provide their economic development. This debt
burden becoming intolerable because it significantly reduce those possibilities to finance important social spheres like education, health
care, ecology. Large amount of debt also limit investors interest to develop industry and agriculture that undoubtedly reduce economy
effectiveness of developing countries. In addition enormous external debts do not allow poor mountainous countries to satisfy essential
needs of their population.
Ainur Mukhanova, BSc student

Business Administration, KIMEP
ainuramukhanova@hotmail.com
Cruelty towards Animals

Cruelty towards animals is a huge scope in the country. Homeless animals and even pets are abused and humiliated.
Despite the blatant cruelty, often acts of violence and mockery of animals by children and adolescents in most cases are ignored by
adults. However, according to experts in medicine and psychiatry, and they should be very careful. They may be hiding a serious personality
disorder. Children, who mock animals, five times more likely to commit violent crimes against people (www.pet-abuse.com, accessed on
Feb.14 2013.)
The most developed part of the humanity protested the mistreatment of animals for a long time, but the approach to this problem was
different. People from distant eras, mainly insisted on the need for compassion for animals, appealed to human compassion.
Indicating that animals deserve fair treatment and their interests must be protected; proponents of animal rights developed and argued the
position of the animals intrinsic value.
Rights held by a person, killing and exploiting other living beings, is called the right of the strong. It has nothing to do with ethical
requirements and possible only in a society based on the principle of violence. We, humans, do not possess this right.
In the paper the author indicates that animals deserve fair treatment and their interests must be protected as well as proponents and
develops the position animal rights and the animals intrinsic value.
Ainur Mukhanova is a fourth-year BSc student in Management. She is taking the course Animal Law and sincere interested in
protection of animals rights.
Akhmetbekova, Assel
Kazakh National University named after al-Farabi, Kazakhstan
assel_am@mail.ru
Macrostructure Features of Dictionary of Linguistic Terms

At present there are a large number of terminological dictionaries. Linguistics, along with other fields of science and technology,
develops rapidly which is reflected in enlarging its terminological apparatus. As a result of this process the dictionaries of linguistic terms
are compiled and got renewed according to the subject area which includes the choice of certain spatial boundaries and time frames. The
problem of the macrostructure of a dictionary of linguistic terms touches upon the issues of the order of entry units representing a word list,
the principle of material selection for the dictionary as well as the structure of its main parts. The main aim of the study is to describe the
main macrostructure features and compare the nature of the presentation of entry units (terms) in the dictionary of linguistic terms in
English, Russian and Kazakh. A comparative study is carried out to identify common and special in the microstructure of the dictionary of
linguistic terms on the basis of an invariant dictionary microstructure introduced by Moiseev (2006). The analysis shows that, despite the
small differences in the presentation principle of entry units, the structure of the main parts of the dictionary and presentation of word
combinations, the macrostructure of the comparing dictionaries has a lot in common which is essential for an adequate reflection of
language reality representing the whole system of linguistic terms.
Akhmetbekova Assel is a Ph.D. student at Kazakh National University named after al-Farabi. She has 10 years of teaching experience.
Akhmetov, Nurlan
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Akmatova, Ainisa Abdibaitovna

Faculty of Foreign Languages
Osh State University

Kyrgyzstan
akmatova.63@mail.ru
Effectiveness of Power Point and video in teaching and learning English

Power Point and video offer a number of special advantages in teaching English nowadays. First, they are visual and highly motivating.
One of the aims of teaching English to students is to instill in them the idea that language learning is a happy experience, and PP and video
create an attractive, enjoyable leaning environment. Second, they shows the language in use .Unlike a picture book, PP presentations and
video films allow students to learn not only how speakers are dressed and what their environment is but how people move as they speak,
how others react to what they say, and so on. Learning is easier for the students because the more complete visual context presented by PP
and video supplies additional clues to meaning.
Third, PP and video offer the students an opportunity to absorb the culture of target language community by seeing the language the daily
life, dress and customs that lie behind transactions presented. PP and video are one of the most successful ways of bringing the target
language into the classroom.. Ill present different PP and video activities (on the topics Environmental issues Poverty, Race
discrimination, Difficulties awaiting the young teacher theoretical and practical grammar activities, etc. ) and answer the following
questions: Why are they effective in teaching and learning? What do they learn from PP presentations and video films?
Akshalova, Bakhytkul
Al-Farabi Kazakh National University, Almat
bakhyt.nadir@mail.ru
Tashenova, Aliya
North Kazakhstan professional pedagogical college, Petropavlovsk
alliyah87@mail.ru
Nonverbal communicative method of teaching FL

As we know nonverbal communication plays an important role in second language communicative competence, yet little attention has been
given to practical teaching techniques that will help English language teachers incorporate this essential element into their classrooms. This
article begins by examining the indispensable role of nonverbal communication in the overall communicative process. Communication does
not solely rely on sounds and speech but also on non-verbal transmission of information. Teachers can use their body movements, eye
contact, facial expressions; smile; anger; frown, pitch of voice, and spatial distance for better understanding of the concepts of students.
Speech contains nonverbal elements known as paralanguage, including voice quality, rate, pitch, volume, and speaking style, as well
prosodic features such as rhythm, intonation, and stress.
In the given article we have covered a question of encoding and decoding of nonverbal communicative messages in different cultures (such
as gestures, emblems, affect displays, facial expression and gaze behavior). Considering the article we consequently relied on the researches
of Ekman and Friesen, Allen and Valette, Burgoon, Buller, and Woodall. We tried to deal with a problem of using Nonverbal
communicative method of teaching FL. By using methods and techniques that raise learners consciousness about the integral role of body
language in speaking and listening in a second or foreign language, we have taken the first step in helping students to become not only
bilingual but also bi-kinesis.
Bakhytkul Akshalova, candidate of philological science, professor of foreign language department at T.Ryskulov Kazakh Economic
University, has won scholarship on translation Macro book by R.Dornbush and S. Fisher from English into Kazakh.(1997 ). She has
over 30 years of professional experience in language teaching, at present time is an associate professor at al-Farabi Kazakh National
University.
Aliya Tashenova, English teacher at the North Kazakhstan professional pedagogical college. Except higher education she has over 4 years
of professional experience. She participated in CCUSA work experience program while studying at the university.
Aldaberdikyzy, Aidyn, PhD

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Alibekos, Aidos
Madumarov, Eldar
Pech, Gerald
Sequencing in Customs Union Formation: The Case of Eurasian Customs Union and Kyrgyzstan
Bargaining theory suggests that a dominant country in the customs union formation process will try to offer sequential negotiations rather
than simultaneous negotiations when so doing enables it to exploit negative externalities of customs union on members which join the
bargaining process at a later stage (Aghion, Atras, Helpman, 2004). We suggest that the case of Kyrgyzstan and Eurasian Customs Union
can be used to test this theory: There is one dominant player (Russia) which went ahead with forming a core customs union with Belarus and
Kazakhstan and this resulted in significant negative externalities on Kyrgyzstan. We argue that this sequence of events has contributed to
prepare Kyrgyzstan to join the customs union and that Kyrgyzstans willingness to comply has worked in Russias favor.
Alimanov Zhanat
KIMEP University, Almaty
alimanov@kimep.kz
ANALYSIS OF CORPORATE GOVERNANCE IN KAZAKHSTAN

CHALLENGES & RECOMMENDATIONS
The purpose of this writing is to explain common Corporate Governance (CG) challenges in Central Asia through an analysis of the
Kazakhstan Railways Company (KTZh), and to provide recommendations.
KTZh is owned by a state corporation named Samruk-Kazyna. Like many other companies in Central Asia, KTZh is indirectly owned by
the government of Kazakhstan. Consequently, some of the CG problems at KTZh are similar to other state owned companies within the
region.
The article will begin with an introduction to CG, will cover the role and objectives of CG and Board of Directors, and will offer
positions derived from the writers direct exposure to CG practices in Central Asia. The conclusions were drawn from experience as an
independent member to the Board of Directors in a KZ national company and from the authors work as the first head of the Association of
Independent Directors of Kazakhstan.
Aliyassova, Aigul
Graduate Student MIJMC Candidate 2013
aaliyassova@gmail.com
Couper, John, Ph.D. Associate Professor
jcouper@kimep.kz
This study is focusing on social movements which are has dynamic peaceful dialogue between society and government. Cycling
movement which is become popular in Kazakhstan has a big influence in shaping the cities infrastructure. The purpose of the study is to
determine how leaders of cycling movement can communicate and work together with the local municipalities for promoting ideas of
bicycling and increase the number of eco- friendly vehicle in Kazakhstan. The author will interview leaders, opinion makers, NGO experts
and officials to define and implement best methods of communication. The results of the study will help to develop the recommendations for
social movements on how to communicate with government in Kazakhstan.
Aigul Aliyassova, experienced broadcast journalist, media manager and PR specialist from Kazakhstan, is a graduate journalism student
at KIMEP University. She has 12-year professional background on Media and Communication.
John Couper, Ph.D., is Associate Professor of the Department of Journalism and Mass Communication at KIMEP University in Almaty.
He teaches Research, Media and Communication courses. Dr. Couper has more than 20 years of experience as a communication
professional: he worked in journalism, Public Relations and Advertising for 23 years in the U.S.
Alkebayeva, Dina
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alkebaeva@mail.ru
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Alpeissova, Alma
alpeis@kimep.kz
KIMEP University
Gimranova, Dilbar
dilbar@kimep.kz
KIMEP University
Employee Motivation System Effectiveness: the case of Kazakhstan Distribution Company

The impact of the recent financial crisis has forced many companies to reconsider their employee motivation systems. The non-monetary
factors of employee compensation system have been taken into account by those companies that were trying to improve employee
performance in search for labor cost efficiency due to the restricted company budgets. There is an urgent need to find out the right balance
between the financial and non-financial employee incentives (Mesch & Paarlberg 2006). Moreover, low morale among the employees
resulted from higher conflict and stress levels due to the financial crisis aftermath could be overcome by improving the psychological wellbeing (Srivastava, Locke & Bartol, 2001) of employees through the use of non-monetary compensation factors such as career and social
rewards ( for example, friendship, self-esteem, recognition, task enjoyment etc.) (Schuler & Jackson, 1996).
The purpose of this paper is to analyze of the employee motivation system at one of the Kazakhstans distribution companies in order to
find out the most effective employee motivation instruments. The achievement of strategic goals and optimization of labor costs were taken
into account as important factors influencing the results of the analysis.
The monetary and non-monetary compensation system elements were analyzed. The employee grading and job evaluation systems have
been considered as the most effective monetary employee motivation instruments. The most effective non-monetary employee motivation
instruments included the competition among the sales managers, corporate culture factors, communication means and employee
socialization policy.
The career development program has been the revealed to be the most important motivating factor among the company employees. This
program rewarded employee initiatives and entrepreneurial behavior and achievement of the performance goals that resulted in improved
employee relations and satisfaction, improved companys sales levels and organizational performance in general.
Altuhov, A
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Amin, Aloysius Ajab

Department of Economics, KIMEP University, Almaty
amin@kimep.kz
Francis Amagoh
Department of Public Administration, KIMEP University, Almaty.
famagoh@Kimep.Kz
Revenue allocation in Fiscal Decentralization system

We develop a model that seeks to explain revenue allocation in fiscal decentralization system. The central government spending is
assumed to be equal to its revenues; and the same applies to the sub-national units (such as district, local, regional/state governments). Let S
and R denote spending and revenue respectively. Hence, at the central level of government S = R, while at sub-national level Si = Ri.
However, there are both horizontal and vertical fiscal imbalances; such as different degrees of fiscal capacities across the various subnational units, as well as stronger ability of the central unit in collecting/raising revenue and spending. Local ability in collecting/raising
revenue and spending may be different than at the central government. Also income tends to vary across regions. Hence, there is room for
transfers of resources across regions (resources include financial, physical, human resources and services). This means that there is a need to
design fiscal equalization and equity policies, as well as promoting fiscal discipline.
Amin, Aloysius Ajab, Professor of Economics

KIMEP
amin@kimep.kz
Ainekova, Dariya, Senior Lecturer,

CSS, KIMEP
Dariya@kimep.kz
FDI and Economic Growth in Kazakhstan

Currently, Kazakhstan is the second fastest growing economy in CIS with an average GDP growth of 8.37% a year in 2000-2011 and is
the 18th largest oil producer in the world. Since 1999 due to favorable commodity prices, the mining sector started to boom which resulted
10
in massive FDI inflow and high economic growth. At the end of 2011, the total amount of FDI inflows into Kazakhstan reached 147 billion
US dollars most of which was attracted into oil and gas and geological exploration of mineral resources sectors.
During Soviet times, Kazakhstan economy consisted mainly of mining and primary mineral processing enterprises and agricultural raw
materials. At the edge of the break of the Soviet Union the growth rate in Kazakhstan made up only 0,4% annual growth rate in 1981-1990.
The Soviet economic growth was based on accumulation of resources rather than technological and organizational changes. This so called
extensive growth model had led the economy of Kazakhstan and the whole Soviet Union to declining growth rates and eventual
stagnation.
After the break of Soviet Union, Kazakhstan swiftly moved from the centrally planned economy to a market-based economy, involving
privatization of public property, development of markets and institutions appropriate to market system, opening the economy, liberalizing
prices. Further increase in world commodity prices brought the period of buoyant economic growth to Kazakhstan, more than 10% annually
between 2000 and 2007. At the same time FDI inflow have sharply increased. Currently, Kazakhstani economy has become heavily
dependent on its oil and gas sector; it has grown to 25% of overall GDP whereas oil and gas is almost 80% of the total exports.
It is important to ascertain the impact of FDI on those sectors and the economic growth of the country as well as to find out spillover effects.
Hence, our study is on examining the impact of foreign direct investment on the economy of Kazakhstan. The results have far reaching
implications for Kazakhstani economic development.
Arzieva Aygul

aigul_arzieva@mail.ru
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Ashegova, Bakhtygul
Department of Foreign Language Communication and Translation Studies, Kazakh National Pedagogical University named after Abai
bahaashegova@mail.ru
Listening and Memory Training in Translation

This article discusses the role of memory training and listening in interpreting. According Gile's Effort Model, Short-term Memory is an
essential part in the process of interpreting. This article analyzes the major characteristics of Short-term Memory (STM) and their
implications for interpreters' memory training. We believe that interpreting is STM-centered activity, which includes encoding of
information from the Source Language, storing of information, retrieval of information, and decoding of information in the target language.
The training of STM skills is the first step in training a professional interpreter. Methods for memory training like retelling, categorization,
generalization, comparison, shadowing exercises, mnemonics, etc. are presented in this paper.
Aslanbayli, Bakhtiyar
Baku State University, AZERBAIJAN
aslanbayli@yahoo.com; aslanbab@bp.com
Oil and gas taxation in Azerbaijan and applicability of Double Tax Treaties
The paper summarises the main peculiarities of the tax jurisdiction stipulated under the production Sharing agreements and Host
Government Agreements signed between oil and gas companies and the Government of Azerbaijan. The main applicable taxes, as well as
tax exemptions under the PSA and HGA tax jurisdictions are explained in comparison with other tax jurisdictions applicable to the oil and
gas sector of Azerbaijan. It is concluded that there are substantial differences between the taxation terms stipulated under PSA, HGA
jurisdictions and other tax jurisdictions in Azerbaijan.
Assanbaev Mukhit
Suleyman Demirel University
Russia in the Changing Dynamics of Central Asia: Implication on Kazakhstan

With the beginning of Putins third term Presidency Russia started its new approach towards Central Asian States and other former
Soviet-States. Russias increased confidence was her desire to assert a presence in areas in which she had little involvement during Putins
previous (first and second) presidency period. Especially Russia has in the last two years displayed interest in restoring its dominance over
Central Asia.
No one has doubt that the Russian political leadership is once again focusing on Central Asia as a sphere of Russian dominance. No
wonder that today, Russias top priority is to persuade as many countries as possible to join the customs union, but so far only Belarus and
Kazakhstan have done so. Belarus is too weak economically to refuse, while geography condemns Kazakhstan to get along with Russia. But
the other post-Soviet countries resist, because a customs union with Russia would force them to raise their import tariffs, hindering their
11
trade with other countries. On the other hand, the Central Asian countries' opposition to a customs union with Russia reflects their growing
worry for the Future of their Independence.
What are Russias main foreign policy goals in ex-Soviet Space and especially in the former Soviet Central Asian States?
The paper is devoted to analysis of the continuing evolution of the Contemporary Russian Foreign Policy that shapes Russia's regional
and international behavior. It will also attempt to assess the impact and consequences of the Contemporary Russian Foreign Policy to World
Politics.
Aymagambetov, E.
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Auter, Philip Jeffrey, Ph.D

University of Louisiana at Lafayette, USA
auter@louisiana.edu
Kozhamkulova, Sholpan, Ph.D., Chair

sholpank@kimep.kz
Communicating Innovations in Kazakhstan: Framing Analysis of Newspaper Messages

Nowadays Kazakhstan strives to enter the fifty most developed countries in the world. The national strategy concept titled Innovative
Kazakhstan-2020 maps the desired development destinations for the nation for coming ten years. E-government, creation of Kazakhstans
own silicon valley, distant learning, IPO are just few examples to mention that could easily be treated as innovation in Kazakhstan.
However to achieve success, Kazakhstan needs to encourage all members of the society to be active participants of the innovatization
process. News media as key players in agenda-setting process play a significant role in how the information on innovation is presented and
communicated. Therefore this study aims to investigate the framing dimensions of Vremya, one of the influential newspapers of Kazakhstan.
Specifically, the study aims to explore how this Russian-language newspaper communicates the news about innovations to their audiences.
The framing analysis of Vremya newspaper messages will identify the basic framing patterns, most actively used stylistic devices and
persuasion techniques. The results of the study will help to come up with recommendations for future newspaper reporters on how to cover
innovation in Kazakhstan.
news.
Philip Auter, Ph.D., is a professor and graduate program coordinator for the Department of Communication at the University of
Louisiana. Hes a member of the UL Distance Learning Leadership Council and the Executive Director of the American Communication
Association. He has published 28 journal articles and presented at conferences worldwide.
12
Ayupova, Zaure
Al-Farabi Kazakh National University, Almaty
Kusainov, D. U
Kazakh National Pedagogical University Abai. Almaty
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Azamatova, Ariya Hazievna

al-FarabiKazakh National University, Almaty
ariya_azamatova@mail.ru
Specific of Hypertext as the Object of Linguistic Analysis

This article is devoted to the research of the specific of an electronic internet-hypertext. Methodology of the research is based on the
integrated approach to the study of the phenomena of language and speech combining the method of dictionary definitions, a conceptual
analysis, a contextual analysis, an intertext analysis, a stylistic-linguistic analysis which includes the method of categories and elements of
word combinations and the method of linguistic modeling. The research of the hypertext is conducted on intentional, graphic and
navigational levels.
The electronic hypertext is researched in the broad context of its functioning within a computer discourse. It was found that it is not just a
chain of separate fragments or topics but the text of a certain structure which specifically realizes the text cohesion and coherence. In the
paper the specific categories of hypertext are identified and analyzed: structure dispersion, composition instability, nonlinearity, multimedia
and interactivity. On the basis of the analysis of specific forms of realization composition units of hypertext structure are identified and
described: a fragment, an information item, a title, a reference, the first page, a frame and a menu.
The analysis shows that with the spread of the Internet the hypertext has changed from an abstract model of computer representation of
written information into a specific practice of the text production and perception. The theoretical understanding of the specific of modern
Internet- hypertexts is implemented in the explanation of the concept hypertextuality.
Each information unit fits into a certain context. At the same time the basic difference of hypertextuality from intertextuality is the
process of meaning formation.
13
The electronic hypertext structure combines traditional text properties with special features stipulated by dimensionality of its
organization. The hypertext has such properties as sequence, expansion, coherence and integrity. At the same time the hypertext is
characterized by the features of openness and incompleteness.
The integrated meaning perception realized in the electronic hypertext is stipulated by the text cohesiveness and integrity both at the level
of a single taken hypertext and the whole hypertext structure.
Azamatova Ariya Hazievna, doctor of philological sciences, professor of the Department of Foreign Philology and General Linguistics
(al-Farabi Kazakh National University, Almaty, Kazakhstan)
Azhigulova, Khalida
Kazakhstan
Magister Juris, Oxford University, UK
kazhigulova@gmail.com
Regulation of Illegal Labor Migration in Kazakhstan: Legislative Aspects

Due to its geopolitical location, the Republic of Kazakhstan (RK) has traditionally been in the area of the largest migratory movements
from Central Asia to the Russian Federation and further to Europe. The migratory flows to Kazakhstan are often characterized by their
diverse and complex structure, and comprise migrants with different profiles: labour migrants, refugees, unaccompanied minors, as well as
criminal and extremist elements, and victims of trans-boundary trafficking, etc. Approximately, nearly 170,000 labor migrants arrive in
Kazakhstan annually, while the total number of foreign nationals entering the country goes up to 1,000,000 persons, including those who
remain in the country illegally.
This article focuses on one aspect of illegal migration, i.e. the labor migration If not properly regulated, it may pose significant risks to
the national security and stability of the state, what will inevitably affect the economic and social development of the society and may lead
to significant violations of human rights, such as labor exploitation of migrants and slavery. It is very difficult, if not impossible, to stop or
prevent illegal labor migration, but labor migration can be regulated. The article analyses some best practices of regulating labor migration
worldwide, and puts forward recommendations on the amendment of the national legislation of Kazakhstan in terms of regulation of illegal
labor migration with the aim to promote reduction of illegal migration and protection of human rights of labor migrants.
Mrs. Khalida Azhigulova holds a Masters degree in Law (Magister Juris) from the University of Oxford, UK. She occupies the post of a
Regional Protection Associate at the Regional Representation of UNHCR for Central Asia. Her professional areas of expertise include
international dispute settlement, human rights, international relations and cooperation.
Azzoug, Omar
Sorbonne, Paris 3 University, France
echerifomar@yahoo.fr
The Globalization Process and the Revival of the ESP Enterprise

The re-emergence of English as a global language is nothing but a direct result of the on-going globalization process. People from all
walks of life are getting involved in the global market of goods, jobs, science and technology. To fully participate in the economic,
professional, scientific and technological arenas respectively, a good working knowledge of the English language imposes itself de facto and
an excellent command of it is very likely to lead to career advancement. In the light of such growing importance, one should note that,
English education, not least ESP, needs to respond positively to the newly-established world order by developing adequate programmes
designed to better prepare both students and teachers to cope with the multi-dimensional aspects of the globalization process.
Babeshko, Yelena
Language Center
babeshko@kimep.kz
Foundation Students versus Non-Foundation Students: Comparing Students Academic Performance

This study explores possible differences in academic performance between students who are continuing through Foundation Courses and
students who have been placed straight into Academic Courses. Also this study investigates the possible correlation of KEET score and
students academic performance. During Fall 2 semester 2012 at KIMEP, performance data were collected on Foundation and NonFoundation students in the Intensive Academic Reading and Writing Course. This course was chosen as it is the first academic course
Foundation and Non-Foundation students take which requires developed language and study skills to be completed successfully. Before
entering Intensive Academic Reading and Writing Course, Foundation students had to complete Foundation 5 Course which is equivalent to
B2-mid (Common European Framework) upon completion, and Non-Foundation students were placed in this course according to their
Placement Examination (KEET) results. Two measures of students academic performance were used to compare these two groups of
students: their course grades and their scores on final assessment. Mean comparison of the students performance demonstrated that
Foundation students performed considerably better than Non-Foundation students on these two measures in the experiment. Descriptive
statistics indicate that there is a positive relationship between the students placement test results and their performance at the end of
Intensive Academic Reading and Writing Course.
Yelena Babeshko is an English language instructor at Language Center, KIMEP. She is finishing the MA in TESOL Program.
14
Badirova, D. and Mamirbaeva, D.

English department
Karakalpak State University
gulivanna_85@mail.ru
The ways of materials evaluation and design for English Teaching

The effect of work on materials has been recognized within the academic community. Johnson (1989a), for instance, is writing of three
phases in the development of applied linguistics, describes the second phase as one in which work on needs analysis, the syllabus, materials
design, the roles of teacher. The classroom interaction brought the language curriculum 'more closely into line with our new and broader
understanding of communicative competence and the processes of language acquisition and use'. Acceptance of the appropriateness of
materials as a field of serious study, from the perspective of evaluation, design or research, is reflected in book-length publications, some of
which explicitly mention students among their target audience. Related indicators are the increasing inclusion of materials evaluation and
design as a field of study within Master's programmes. The purpose of our research is to study the problems of evaluation and design
materials and using them in the classes. To achieve this purpose it is necessary to find solve to the following tasks: to give the definition to
the notion materials; to characterize the types of materials; to define the problems of evaluation and selecting materials and their adapting
and designing; to find various ways evaluating materials for solving teaching and learning problems. In our article we describe materials
evaluation and design as applied linguistic activities and there are some description of methods of evaluation and ways of material
adaptation.
Baideldinova, Maria, LL.M, PhD

School of Law, KIMEP
maria@kimep.kz
Animal Anticruelty Legislation in Kazakhstan: Completely Ineffective

Animal Law is a recent, yet one of the most dynamically developing branches of law worldwide. Anticruelty legislation is a core
component of Animal Law in every country. Many countries (Canada, USA, most of the European states, Ukraine, India, etc.) have adopted
a separate anticruelty law. The Republic of Kazakhstan has one anticruelty article in its Criminal Code.
The necessity to defend animals from maltreatment is by now almost universally recognized and is not in itselfthe object of this paper.
The paper analyses the current legislation of Kazakhstanthat is meant to protect animals from maltreatment. This includes the correspondent
articles of the Criminal Code, the Civil Code, local legislative acts, the Law on Veterinary and a fewother laws. On the basis of a case study,
however, it will be argued that even in case of deliberate maltreatment and obvious, unquestionable cruelty towards animals the existing
legislation is incapable to guarantee the minimum protection neither for the animals, nor for their owners.
The considerations made in the paper are applicable to any kind of non-human animals, even though the author uses mostly cases
concerning companion animals as those illustrate the matter more clearly.
The author proposes solutions to the problem, based on a survey of international experiences.
Impact of the Reform of the Adoption Process in Kazakhstan

Until recent reforms in Kazakhstan's Family Law, the Republic of Kazakhstan was among the countries with the highest rates of adoption
by foreigners. The procedures, yet rather bureaucratic, were considered among the most flexible around the world.
Since 2005 Kazakhstan is considering joining the Hague Adoption Convention which leads to the necessity of introducing some
modifications to the adoption procedure in the country's internallegislation. In order to increasethe government's control in the sphere of
international adoption, the 2012 reform of Kazakhstan's family legislationhas extended the responsibilities of the State. One of the most
significant changes to the procedure of adoption was the introduction of the new institute of the agencies for international adoption, and of
the new requirement for these agencies to be accredited by the government.
The paper analyses the impact of the reform on the adoption of orphan children in Kazakhstan from different points of view and
comments on the public debate around the problems of children in orphanages.
The author is making an attempt to evaluate possible pathsof future development of the adoption law in Kazakhstan and offersproposals
for the improvement of the currentlegislation onadoption.
Maria Baideldinova, LL.M, PhD in Law, works as Assistant Professor at the School of Law of KIMEP University and occupies
thehonorary position of Coordinator of Legislative Initiatives of Public Fund KARE (Kazakhstan Animal Rescue and Education). She is
actively involved in law making, animal advocacy and consultancy.She ismember of the International Association of Animal Law
Instructors.
Baimuldina, N.S.
... and Kalmuhanbetova, S.O. ( ..) .
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baimuldinanaziko@mail.ru
saltako@mail.ru

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.
15
Baisakalova, Azhara
Garkavenko, Vladimir
The Trends in International Competitiveness of Tourism Industry in Kazakhstan
There is a strong political will to diversify national economy by developing tourism industry in Kazakhstan. Although during the last
decade economic indicators of the tourism industry are showing a positive trend, the pace of the tourism development in the country is
rather slow. This study aims to understand the main issues and challenges the tourism industry faces in Kazakhstan and the dynamics of
changes in international competitiveness of the country. Data sources include international and national tourism statistical data, official state
documents, mass media publications and Internet. The paper concludes with recommendations on public policies and instruments for
decision makers in the field of tourism development.
Baideldinov, Bakhyt
KIMEP
baibak@kimep.kz
The small enterprise strategy on the market of giants or Forth in the Rule of Three
When do rapidity of reaction and natural flexibility overcome a multi ton power? When do weaknesses of the business become its
strength? What must be a competitive strategy of small business, when big companies battle for marketshare? Does Kazakhstani industry
need small enterprises? These and other strategic management issues of small and medium enterprises in Kazakhstan devoted to this work.
Key words: small business, strategy, management, PESTEL Analysis, SWOT Analysis
Bakimbayeva, Saniya
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Bak, Barna Corvinus University of Budapest

Berezvai, Zombor Etvs Lornd University
bzombor@fazekas.hu
Market structure of the Hungarian beer industry

In this research we examined the market structure of the Hungarian beer industry which is an oligopolistic market with three main
producers. The analysis can be interesting for other developing countries because until now such studies have only been conducted for
developed countries (e.g. USA, UK).
Reviewed literature provides that market structure can be analyzed by cost increase shifting to consumers. We analyzed excise tax
shifting to consumer prices. According to our regression model, there is a significant tax overshifting in the market.
We used the theoretical framework of double marginalization to explain tax overshifting, because beer industry is a vertically separated
industry. For the downstream market (retail shops) we thought that differentiated product Bertrand competition is an adequate market
structure. For the beer producers (upstream market) we assumed three different types of competition: Cournot oligopoly, Bertrand oligopoly
and full collusion. Using these models we theoretically determined upstream and downstream market shifting parameters.
We used an empirical study of Hungarian retail markups made by Research Institute of Agricultural Economics to determine retailers
markup on beer. After that we calculated and compared the actual tax shifting parameter with the theoretical ones. According to that
analysis Bertrand competition is the best fitted model.
Our results imply that we can reject the hypothesis of collusion in the Hungarian beer market. Furthermore, beer manufacturers are
competing in price and not in quantity.
Balco, Tomas LL.M., ACCA

Director of Central Asian Tax Research Center
Associate Professor, School of Law, KIMEP University (Kazakhstan)
tomas@kimep.kz, tombalco@yahoo.com
Yeroshenko, Xeniya
Leading Research Assistant of Central Asian Tax Research Center (Kazakhstan)
yeroshenkoxeniya@gmail.com
16

Tax Harmonization within the Common Market Ideas from the EU for the CES
The creation of Common Economic Space leads to harmonization tendencies within the Common Market this is partially to prevent
double taxation e.g. arising from conflicting place of supply rules in VAT area, as well as to assure that the tax measures do not create
obstacles to the movement of goods, services, capital and labour.
The Russia-KZ-Belorussia Union has already taken some harmonization measures this is especially in the indirect tax area, which is
most likely to create obstacle to movement of goods which was very well experienced by regional businesses and tested in practice and
showed a lack of administrative capability shortly after launch of the Customs Union.
Other likely areas of tax harmonization based on the experience of the EU will be also the area of the excise taxes.
Direct taxation appears to be less connected to cross-border trade, however the international experience shows that the withholding tax on
interest, dividends can create obstacles to free movement of capital.
JUDr. Tomas Balco, LL.M., ACCA, is an Associate Professor at School of Law, KIMEP University (Kazakhstan). He is also serving as
founding director of the Central Asian Tax Research Center established in 2010 under the KIMEP School of Law. Tomas is internationally
known and recognized tax expert and has over 12 years experience in private, public and academic sectors in different countries and
continents. Tomas is active in the professional community both at global level (International Fiscal Association) and at the local level
(where he chairs the Tax Working Group of American Chamber of Commerce and regularly holds meetings in the cities of Almaty, Astana
and Atyrau).
Xeniya Yeroshenko is a graduate of KIMEP University and leading research assistant at the Central Asian Tax Research Center.
Baldykova, Sabina.
KIMEP University
s.baldykova@yahoo.com
Smoking Among University Students in Kazakhstan

This research is focused on the problems of smoking among university students in Kazakhstan as the tobacco consumption in this
particular age group increased. This study is concentrated on the prevalence of smoking among different gender, social, racial and economic
groups; the causes of smoking; potential risk factors; societys influence and tobacco manufacturing companies de-marketing strategies.
The methods I used in this research include questionnaires which were passed around KIMEP Campus, interviews with tobacco producing
companies Marketing Department staff and group discussions with smoking and non-smoking KIMEP students. The major findings include
statistical information, numerical data and facts about tobacco consumption and promotion, which include the frequency and impacts of
cigarette consumption, attitude towards smoking and tobacco producers de-marketing programs. This research paper is recommended to
use for investigating the psychological causes of smoking and its impacts on students academic and athletic performance, for exploring the
tobacco market and for using as a part of an overall view on students health problems and bad habits in Kazakhstan. However, this project
has certain limitations due to the small number of participants of the surveys and therefore, a possibility of imprecise and ambiguous
statistical information.
Barlybayeva, S.
ommunication development in Kazakhstan in the era of globalization
The information processes are global in nature, but they have the national specifics of the State in which they occur. In Kazakhstan,
with the acquisition of sovereignty, a new system of mass communication. In communication development of Kazakhstan, there are trends
that are manifested in a sharp increase of information flows, the emergence of new independent media, communication organizations, new
members of the information process, the emergence of electronic newspapers, Web-publications in the formation of the new information
markets and services.
S. Barlybayeva, a Doctor of historical sciences, is a Professor in the Faculty of Journalism in the Kazakh National University named
Al-Farabi
Beisembayeva, L.K.; Ponomarenko, O.I.; Omarova, T.A. and Tanasheva, M.R.

Al-Farabi Kazakh National University, Republic of Kazakhstan
mtanash@yandex.kz
Boron in soil deterioration on rice fields in Kyzyl-Orda region

Boron is a major element that positively influences cell division process, carbohydrate, protein, and nucleic metabolism. Boron facilitates
the increase of starch in tubers, sugar in root crops, and protein in grain. When in sufficient amount boron prevents abscission of flowers and
embryos, as well as enhances the yield of seeds and fruits. However, excessive level of boron on rice fields with takyr soils leads to negative
effects during rice sprouting causing boron toxicosis. The aim of this study is to analyze methods of the boron determination in soil. The
main difficulty when dealing with boron in soil is the ability to get accurate and reliable information on total amount of boron in soil and the
distribution of various boron forms between different soil components. This represents a serious problem since analytical methodology of
the boron determination in soil samples is not developed enough. In this study ten different boron analytical methods were tested, including
methods without distillation by fusion with soda; methods with organic reagents like quinalizarin, carmine, and others; extraction method.
The method with azomethine H was selected as a preferential one in terms of reproducibility of the results and lower labor intensity. The
results of boron analysis on rice fields of Akdalinsky and Kazalinsky irrigation areas are discussed.
The group of researchers under supervision of professor Tanasheva M.R., author of several textbooks in Chemistry, represents Al-Farabi
Kazakh National University. Beisembaeva L.K. and Ponomarenko O.I. are assistant professors, and Omarova T.A. is a student of Faculty of
Chemistry and Chemical Technology. Research interests: soil degradation, inorganic fertilizers
Bochulya Tatyana, , bochulya@i.ua
17

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18
Beremkulova, Aida
Traditional music therapy in Kazakhstan
Many revealing scientific experiments, studies, and research projects have been performed to try and discover the extent of the power of
music. Music has a profound effect on peoples body and psyche. Today many alternative methods and treatments are suggested to people to
struggle with their illness. Hence, along with different approaches music therapy seems to be the most effective and non-invasive treatment.
A music therapy session may incorporate a number of various elements, such as making music, writing songs, or listening to music. The
goals of music therapy include relief of stress or anxiety, improvement of mood, and enhancement of quality of life for people dealing with
illness. Moreover, music therapy may help some patients fight depression. Music therapy is a treatment which enhances a sense of
relaxation and comfort. In this research project the survey was done by applying qualitative methods to discover the results. The participants
of this research study were patients from recreation center Koktem, which located in Almaty. All participants were questioned and
examined accordingly to the survey and experiment, respectively. From the survey, the project found out general attitude of people to the
music, and the importance of music in their life. The survey questioned thirty patients and discovered the number of people who received
music therapy, and those who did not receive yet. Patients who did not receive music therapy yet were invited to listen to the traditional
Kazakh music; such investigation was an experiment. Consequently, the comparison of the two different groups revealed that traditional
Kazakh music therapy better affects peoples health than therapy which used in the resort. The analysis of the research project succeeded in
results and outcomes by finding the effectiveness of traditional Kazakh music therapy. Therefore, this investigation work is recommended to
be used in recreation centers, schools, hospitals and resorts in Kazakhstan.
Berligulov, Arman

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This article analyses the concept of human being, personality and citizen as applied to bearer of subjective rights and freedoms.

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Bhasin, Madan
Bang College of Business,
madan.bhasin@rediffmail.com
Survey of Skills Required for the Forensic Accountants:

An Empirical Study of a Developing Economy
Accounting frauds and scams are perennial. They occurred in all eras and in all countries, and affected many organizations, regardless of
their size, location, or industry. From Enron and WorldCom in 2001 to Madoff and Satyam in 2009, accounting frauds and scams have been
dominating news items in the past decade. Corporations and regulatory bodies are trying their best to analyze and correct existing defects in
their reporting system. After having an overview of the fraud scenario in India, it is apparent that criminals have become technology-savvy,
and invented newer schemes to perpetuate crimes. In the current reporting environment of digital-age, forensic accountants (FAs) are in
great demand for their niche accounting, auditing, legal and investigative skills. Hence, forensic accounting has been thrown in the
forefront of the crusade against financial deception and accounting scandals.
The present study investigates through a questionnaire, which was conducted in three leading States of the national capital region (NCR) of
India during 2011-12, if there are differences in the views of the relevant skills of FAs among accounting practitioners, academics, and
users of forensic accounting services. From the statistical test of the hypotheses propounded for this study, we discovered that core skills
are not enough requirements for FAs, there are significant differences in the relevant skills of FAs, as given by previous researchers with
the current research, and the necessary skills of FAs, as identified by both academics and professionals, will hopefully meet employers
expectations too. Therefore, FAs, being professional experts having sixth sense and possessing special skills are urgently required to
counter all the ingenuity of these criminals. At present, some Universities in India are considering adding forensic accounting course to their
curriculum. The results of this study may provide some guidance to educators for the development of forensic accounting curriculum by
identifying the pertinent skills to accompany such a program of study.
19
Bitsenko, Yelena
Language Center
KIMEP University
btsk@kimep.kz
On Effectiveness of Peer Assessment in Second Language Writing

The aim of this action research project is to examine the effectiveness of peer assessment in second language academic writing. It describes
classroom experiences of students after introducing peer assessment in English academic writing course at KIMEP University during 20082009 academic years. It has been shown that student assessment of other students' work, both formative and summative, has many potential
benefits to learning for the assessor and the assessee (Bostock, 2006). Modeling real-world writing, it helps students develop self
assessment skills, makes them understand better the role and need for assessment, understand and evaluate prior set criteria, and teach how
to write. Practicality and authenticity of peer assessment are quite high. As for reliability and validity some ways to improve them are tried,
such as anonymity, multiple assessors, combination of written and oral feedback, and tutor moderation. It has been proved that peer
assessment encourages student autonomy, higher order thinking skills, and in the long run results in learning. The students feedback
indicates that among many forms of assessment the guided peer-assessment has turned out to be the most effective and attractive for
students.
Bit-Yunan, Viktoriya, BSc

KIMEP University
Kazakhstan
byvika@mail.ru
Legal protection of the wildlife

Wildlife protection is a very important issue in the legislation of many countries. Governments are spending a lot of resources for the
solution of this problem. Kazakhstan is going to its new stage of the development and it tries to increase the effectiveness and to put into
operation the legislative acts, which will regulate the problems of protection of wild animals, including endangered species. Wildlife
protection, both for the sake of maintenance of ecological chain and animals themselves, is one of the objects of Animal Law the most
dynamically developing branch of law in Kazakhstan and worldwide.
In the article it would be analyzed the already existing international acts and the legislations of the other countries and it would be drawn
an analogy with the correspondent solutions in the legislation of Kazakhstan. Author will try to find out and clarify effective laws which
protect wild animals from the depopulation. The legislation will be considered as the reaction on the existing problems connected to our
wild nature.
In order to know how the current level of development of the legislation on the wildlife protection corresponds to the needs of our
society, the author makes an attempt to compare the Kazakhstans legal system and the correspondent experience of other countries.
Viktoriya Bit-Yunan, KIMEP University graduating student with major in Accounting and minor in Law, devoted friend of animals and
their compassionate defender. She is a student of the first in Kazakhstan Animal Law course.
Bizhanova, Assel
Bachelor of BSc College, KIMEP
Kazakhstan
Kassel_2009@mail.ru
Responsible Pet Ownership: Mechanism Comparison with European Countries

Animal Law is not only studying and lobbying through legislative acts about right of animals but also emendate obligations of humans
towards their pets. If we take into consideration and go deep in the way about the question of origin of stray animals it would lead us to
owners themselves.
As it known in Kazakhstan rules, other words, legislation of pet management is stated among all the country, in each city or oblast in
particular, however there is curious exception. In 2011 November in Almaty the rules were revoked and not set till now. There were
disputes about the issue but nobody who was responsible for determine the law hadnt done that yet. More detailed about this case I would
speak during presentation. Fair to say the rules are quite straight and clear, however the practice shows that they are either not
understandable or just not monitored.
So what make people in other countries (as an example I would take Europeans ones) obey the rules? Is it about rules difference, or
punishment is more strict, or vise-versa the owners have benefits if they are law obedience? Numbers and statistics made me come to this
conclusion. The aim is to monitor and compare mechanism of pet ownership from legal point of view.
Unfortunately lack of good legal practical mechanism of control of pet ownership rules leads not only to maltreatment of animals by their
owners, but also to so-called stray animals. The methods which used in Kazakhstan are completely cruel, senseless and inefficient.
Moreover here I made a comparison, conclusion and as a consequence recommendations based on European countries practice of capturing
and carrying stray animals.
References
1) Act of Rules of Pet Ownership of city Karaganda
2) Act of Rules of Pet Ownership of Aktobeoblost
3) Cases from newspapers and news
4) Leggeregionalesullaprotezioneanimali di Toscana
Assel Bizhanova is last year KIMEP student, majoring in Finance with Law minor. Currently taking Animal Law instructed by Maria
Baideldinova.
20
Blinova, Yuliya
KIMEP
Kazakhstan
Yuliya.blinova@kimep.kz
Cruelty towards animals

Can you imagine that someone is using you or abusing you, making experiments on you or doing something wrong with you just for him
or her fun, but actually you do not want these actions occur? Is this cruel? Cruelty means inflicting pain and causing suffering. There are
many reasons why individuals abuse animals. Animal cruelty covers a wide range of actions. These actions can be classified in different
types, for example domestic violence, for entertainment, for experiment and so on. Thus, in February 2010, in Shu Zhambyl region in front
of passers-by, including a child, armed man shoot off in dogs. This information was published at KARE.kz site and different newspapers.
According to Kazakhstany Criminal Code,2013, Article 276 Cruelty to animals you can be punished by fine or can be sent to the prison
up to 2 years. Is this enough penalties for this will not commit? The US statistics on animal cruelty demonstrates that 5 million animals a
year are beaten, and mistreated by humans. The correspondent data for Kazakhstan is absent, but we can suppose that the numbers are
similarly high, taking into account the fact of almost total absence of anticruelty laws in our country. There are millions of pets around the
world without the home. The paper analyses possible reasons why cruelty to animals is take place around the world, especially in
Kazakhstan. The author is making an attempt to evaluate possible solution for solving this problem.
Yuliya Blinova, BSc 4-th year student at KIMEP, major in Finance and double minor: Law and Taxation. Now she is studying Animal
Law
Bogoviyeva, Elmira Ph.D,

Bang College of Business, KIMEP University, Kazakhstan
elmb@kimep.kz
Khamitov Mansur, MBA Candidate
mansur.khamitov@kimep.kz
Optimal product launch times and market share in a pharmaceutical market:

simultaneous vs. sequential drug introductions
Research on launch of new drugs has focused largely on industrialized countries with mature pharmaceutical markets. Emerging markets
are, however, quite different from the developed ones in terms of patients preferences, physicians prescription habits, consumer spending
power, etc. This paper is among the first attempts to study the impact of simultaneous as opposed to sequential launch of new drugs on
brand share development across 11 746 drug launches in Russia and Kazakhstan for the period of 2002-2012. The analysis of
pharmaceutical launches takes into account drug type (original vs. generic), drug origin (local vs. foreign), therapeutic group, prescription
condition (over-the-counter drugs vs. prescription drugs), launch geography (regional vs. national) and drug extension type (a new-tomarket brand, dosage line extension, form line extension). Authors of the research anticipate to find the different effect on brand share in
case of simultaneous vs. sequential drug introductions by a company. It is expected to be shown that simultaneous drug introductions to the
market have a more favorable impact on brand share in medium and long-term while sequential drug introductions are more beneficial for
brand share in short term. The contribution of this study is that it provides comparative analysis of different scale pharmaceutical markets in
two emerging countries. This study presents pharmaceutical industry players with a guide on brand launch strategies in a pharmaceutical
market across countries. Several control factors have been investigated which provides ground for further studies that could thoroughly
research into any of the mentioned factors.
Elmira Bogoviyeva, Ph.D., is an assistant professor of marketing at KIMEP University. Her research interests are in branding,
sustainability and temporal orientation.
Mansur Khamitov is an MBA candidate at KIMEP University. He has over 3 years of industry experience in brand management, new
product marketing, marketing communications and marketing research. His research interests are in new launch marketing, brand
management and e-commerce.
Bortnik, Svetlana
Bang College of Business (BSc-2), KIMEP, Kazakhstan
ss.bortnik@ymail.com
Gap year practice should be introduced in Kazakhstan

The Gap year is a relatively new tendency that are widely studied in Western countries but there is a little bit know about this
phenomenon on the territory of the Post Soviet Union countries, specifically on the territory of the Republic of Kazakhstan. This study
major aim is the illumination of this informational gap since there are no studies of this area that were conducted in Kazakhstan. The main
goal of this research is to define social perception of the gap year by Kazakhstani society and, subsequently, providing evidences that
support the establishment of the year out practice in Kazakhstan. During this research were used two methodological approaches
qualitative and quantitate, specifically the survey and the semi-structured interview, that help to determine studied social perception of the
gay year and evidences that support the establishment of the it. The majority of respondents have rather neutral attitude toward gap year
practice and do not mind it the gap year institution would be established in Kazakhstan. At the same time, more than half of participants are
unwilling to take a gap year by themselves since they consider it as a waist of time and money. Nevertheless, respondents, who had the gap
year experience by themselves, admitted significant improvements in various skills, like communication skills, maturity development,
responsibility, and cross-cultural understanding. Overall results of conducted interviews show that the gap year has positive influence and,
since social opinion about the year out is rather neutral and do not prevent its establishment, should be introduced in Kazakhstan.
Keywords: gap year, gap year Kazakhstan, gap year influence, gappers, year out, year abroad.
Svetlana Bortnik, Undergraduate student of KIMEP. Enrolled university in 2011.
21
Bragina, L.
KIMEP University
ludmila@kimep.kz
Fidirko, N.
KIMEP Universit
comcour@kimep.kz
Suyundukova, R.
KIMEP University
rbs@kimep.kz
Zaitseva, M
KIMEP University
marian@kimep.kz
Open office vs. License software

Free software is software that ensures that the end users have freedom in using, studying, sharing and modifying that software. Free
software legally guarantees the freedom-rights to use, to share, and to modify, in the license. In most cases, replacement of license office
software with the open source software does not affect the staff work efficiency.
Byun, Hyejung
Assistant Professor, Graduate School of Science in Taxation,
University of Seoul (Republic of Korea)
hyejungbyun@yahoo.com
Special Economic Zones in South Korea: Promise, Problems and Prospects

South Korea has established special economic zones since 2003 and currently there are six free economic zones, one free international
city and one free trade zone. The contribution will try to approach the issues of special economic zones in comparative perspectives. This
contribution examines and discusses the policy regimes of SEZ, applicable legal framework, general and tax incentives. Further it will
discuss such zones as Jeju International Free City, Free Economic Zones of Incheon, Yellow Sea, Gwangyang, Busan, Daegu, Saemankum,
and Masan Free Trade Zone.
Hyejung Byun is an Assistant Professor at Graduate School of Science in Taxation, University of Seoul (Republic of Korea). She is one
of the leading Korean tax experts.
Callahan, William T.
Callahan@kimep.kz
Akberdiyeva, Madina
madina_akberdiyeva@yahoo.com
Kazakhstan Corporate Governance Challenges facing a former CIS country

Kazakhstan is a very young country and a heritage of dubious distinction, a former member of the Soviet Union (a CIS country).
Kazakhstans GDP is heavily dependent upon oil and minerals and thus, is the wealthiest CIS country in Asia and is not far behind the
European CIS contingent. Typical of CIS countries with a Soviet heritage, corruption is an inherited factor in all facets of life especially in
business. Responsibility and ethics, being at the epicenter of good Corporate Governance, can be seen as a prescription for the spate of
corporate misconducts that have plague the global markets over the recent decade.
The government of Kazakhstan has recently embarked on a Peoples IPO program whose aim is to privatize portions of large government
owned companies which includes oil industry, airline industry, railroad industry, to name a few. The government wishes to encourage the
local population to invest in the wealth of their own country. This will begin the process of eventually tapping into the global markets for
capital to help with expansion in this fast growing Emerging Market economy. A quality Corporate Governance system will be critical to aid
in this advancement. There is also a handful of Kazakhstan corporations listed on the London Stock Exchange (LSE) which must adhere to
strict codes of corporate governance
This research will examine the state of Corporate Governance in a relatively young economy that has great potential to make its mark on
the world in the next 50 years. Emerging markets Corporate Governance is beginning to become a hot item in research. The questions of
law-based versus principles based, Western style versus other styles like Asian corporate governance is currently a main topic of debate.
KazTransOil, a Kazakhstan pipeline company, became the first Kazak company to issue shares for the general population and the majority
owner, Samruk-Kazyna, the National Welfare Fund, has issued approximately 10% of its previously owned total shares to individual
Kazakstanis and pension funds. Corporate Governance has now become a critical issue for this fast growing economy. According to WGI
index, the control of corruption in Kazakhstan ranks an approximately dismal 15% percentile. This can be compared to another Asian
emerging market country, Malaysia, which has a very respectable 65% percentile.
We will compare the structures of corporate governance among three emerging market economies, Kazakhstan, Malaysia, and Thailand.
The choice of the countries to compare with Kazakhstan was based on the relatively high governance ratings awarded for these other Asian
emerging markets. We will tabulate the important Governance characteristics which the research has acknowledged to be important for
performance. We want to identify where Kazakhstan has to improve to become a member of the global developed markets.
Some important factors in establishing a quality Board of Directors which include number of Independent Directors, Committees of
Board and whether their chairman is Independent Director, transparency of a corporation which. under the responsibility of the Board, is to
provide critical corporate information to outsiders, will be identified and subsequently compared to other Asian emerging market
economies to identify important differences.
William T. Callahan, Ph.D, is an assistant professor of Finance at KIMEP University. His doctoral Dissertation resulted in a publication
that was centered on the nominating committee of the board of directors. He is responsible for a major contribution in establishing
certification program for Independent directors in Kazakhstan in union with KIDA Kazakhstan Independent Directors Association
22
Madina Akberdiyeva, MBA student at KIMEP, majoring in Finance and Marketing. She has an experience in Big Four Ernst and
Young in Taxation Department, along with the Bachelor degree from KIMEP major in Finance. Her MBA Thesis was concentrated on
Corporate Governance of Kazakhstan and the research was made with the participation of KIDA.
Carey, Catherine
c.carey@kimep.kz
White Fang and His Litter: the Lingering Legacy of Socialist Literature on
Kazakhstani Teaching Choices
Given the long shadow of Socialist Realism in the Soviet Union even after World War II, which Western writers were taught in the
Soviet schools during this period and in what manner were the works presented? I want to explore the lingering effects of this literary
exposure in terms of selection of literature and methods of teaching it on present-day teachers of literature in the former Soviet States. I
hope to capture the ongoing dialogue surrounding reading choices in Kazakhstani schools.
Dr. Catherine Carey teaches in the Language Center and MA TESOL Programmes at Kimep University. She studies the role of national
literature in the curriculum and tries to infuse literary segments into all her courses.
Chai Li Shi Xiaokang

Xinjiang University of Finance and Economics
UrumqiChina
The Empirical Analysis of Energy Status Changes of Central Asian Countries

This paper select Kazakhstan, Turkmenistan and Uzbekistan which has rich energy resourcessuch as oil and gasto be central Asian
countries, and choose 12 major economies which be of important position in the world energy production or consumption marketsuch as
US, Venezuela, Russia, Great Britain, Iran, Saudi Arabia, Nigeria, Egypt, China, India and Japan, to be samples clustering of analysis.
Firstly, it analysis the Energy Status Changes of Central Asian Countries in the world energy production, consumption and export markets
in new century; then, based on the economic development speed, analysis the energy status changes of central Asian countries.
Chang, Julie
LLM Candidate, KIMEP University
j.chang@kimep.kz
Good Things to Come? The Legal Implications of Kazakhstans

Accession to the World Trade Organization
Accession to the World Trade Organization (WTO) is often touted as one of the defining factors of a developing countrys economic
success and global integration. The trade benefits, increased market access and Most Favored Nation (MFN) status conferred upon a WTO
member country nevertheless come with a set of potentially unwieldy responsibilities, including obligations governing both domestic and
international legislation and regulation. As Kazakhstan prepares to join the WTO later this year, how will the consequences of accession
unfold, especially in the energy and natural resources sector? Drawing on lessons to be learned from the comparison models of Ukraine,
and more saliently, of the Russian Federation, it will analyze the application (or non-application) of WTO/GATT agreements to trade in
energy resources, transport practices, and dual pricing strategies currently in place.
Chang, Vincent Tao-Hsun

Department of Journalism, National Chengchi University, Taiwan
Vince.T.Chang@gmail.com
A cognitive-pragmatic approach to discourse topic

This paper investigates contemporary English and Chinese discourse topic across text genres based upon relevance-theoretic approach
(Sperber& Wilson 1986/1995; Noveck & Sperber, 2004), as compared to previous studies from syntactic/structural and functional/cognitive
points of view (Chu, 1993, 1999, 2000; Chen 1996; Hedberg 1990; van Oosten, 1986). Since grammar on its own is typically insufficient for
determining the full meaning of an utterance, the assumption that the discourse is coherent or makes sense plays a vital role in meaning
construction as well (Asher &Lascarides, 2005). Just as syntactic surface structures display ramifications of underlying structures, we can
well appreciate the inferred implicit meanings as potential topics conveyed, constructed and enriched by the interplay of syntax-semanticspragmatics and discourse, as shown in this study.
Examining discourse topic from a cognitive-pragmatic perspective will not merely facilitate the audiences inferential processes with more
accessible contextual effects and a wide array of implicatures, but the subtopics, grounding (Chui, 2001), and composite topics (Bilhaut,
2005) can also be approached layer by layer with regard to cognition and language. This is crucial in perception, comprehension and
interpretation of utterances and non-verbal/multimodal communication (Forceville, 2005), and hence the mental processes of
assigning/deciding a topic. The topic may thus vary from a word, a short phrase to a sentence. Above all, it is the gist (after audiences
digestion and reorganisation) that inferred by the audience that eventually forms the basis for the topic of text/discourse.
Chubko, Nadezhda
Kyrgyzstan
cnadia@list.ru
Interactional Gender Differences in Students Approach to a

Dialogue Task Preparation and Presentation
This article reports on the exploration of the influence of students gender on their approach towards task accomplishment in a Foreign
Language (EFL) classroom setting. Analysis of audio and video recordings of male-to-male and female-to-female interaction during
23
dialogue task preparation and presentation revealed that during the task preparation male students tend to focus on turn-allocation while
female students focus on turn-construction. According to collected data males and females differ in the ways they use the original text in
their dialogues, rely on their first language (L1) during task presentation (code-switching). Hence this article supports the body of evidence
that there are major differences between males and females classroom interaction during dialogue task performance and that task design
should consider gender as one of the factors.
Clemens Fuchs,
University of Applied Sciences Neubrandenburg, Germany
cfuchs@hs-nb.de
Land Reforms und Land Privatization in General and with Respect to the Transition in East-Germany
The question whether private ownership of land is permitted or requested is answered controversial. Some countries that were formerly
planned economies still restrict the private ownership of land, albeit to varying degree. However, other countries have introduced market
economy and allow the ownership of land as well as land purchase. In this article, first the arguments in favor of regulating the land market
are discussed. Furthermore, the benefits of privatization of land and the chances of a free land market for economic development are
presented. Using the example of East Germany it will be shown how restitution and privatization were carried out and, how distribution of
land ownership and land prices have developed.
Cobus Block
KIMEP University, Almaty, Kazakhstan
Xinjiangs exports to Kazakhstan
cobusblock@yahoo.com
Chinas Xinjiang Uyghur Autonomous Region shares 1,700 km of border with Kazakhstan. Kazakhstan is a natural market for
Xinjiangs products, and in 2010, it accounted for 52 percent of Xinjiangs exports. In spite of Xinjiangs strong economic presence in the
region, the Customs Union, established in 2010 by Belarus, Kazakhstan and Russia, challenged Sino-Central Asian trade relations. The new
regulations resulting from Kazakhstans membership in the Customs Union affected those involved in cross-border trade. This paper
examines the impact of the Customs Union on trade between Kazakhstan and Xinjiang. In order to draw conclusions, I utilize previous
studies on the issue, statistics available through state and provincial governments as well as personal interviews with the academic and
business communities in both Kazakhstan and China. My research indicates that the Customs Union has significantly altered trade patterns,
but that many entrepreneurs have successfully adapted to the new regime and that trade between the two regions will continue to grow.
Cobus Block is a Fulbright Student Research Scholar in Kazakhstan. He graduated from the University of Wyoming with a degree in
International Studies. He has also studied at Zhejiang University in Hangzhou, China and worked for the Frontier Program at Kansas State
on food security, agricultural development and cross-border trade.
Conrad, Michael
Bang College of Business
KIMEP University
The Relationship between Ethical Leadership

and Moral Attentiveness: An Exploratory Study
This study measured the ethical leadership perceptions of 122 employees in an international company. Moral attentiveness was also
measuredwhich included items pertaining to perceptual moral attentiveness and reflective moral attentiveness. Significant negative
relationships were found between the ethical leadership measures (Corporate Culture and Direct Supervisor/Manager) and one perceptual
moral attentiveness item (My life has been filled with one moral difficulty after another). Significant negative and positive relationships
were found between other moral attentiveness items and various ethical leadership items. Some gender differences were found in the
relationships between ethical leadership items and moral attentiveness items. Implications for future research are discussed.
Couper, John L. Ph.D

KIMEP University
jcouper@kimep.kz
Kozhamkulova, Sholpan, Ph.D.

KIMEP University
Challenges and Opportunities: Journalist views of Kazakhstani Journalism

Although most observers negatively characterize current journalism in Kazakhstan, the perspectives of journalists themselves have not
been comprehensively surveyed. This paper, one element of a larger study, investigates conclusions by professionals across the nation about
the current state of journalism. Using Q-sort analysis, the authors found that newspaper journalists generally have negative assessments of
the field, especially in objectivity and balance. Several patterns were identified. The data clearly suggests two correlations: respondent
employment (in publications considered pro-or anti-government) and region. The value of these data is mostly in suggesting training
programs that could improve the quality and societal utility of journalism. Historical and economic reasons for the evaluations are suggested
and discussed.
Couper, John L. Ph.D.

KIMEP University
jcouper@kimep.kz
Beyond interaction to transaction: Rethinking website use
24
Although websites depend on attracting users to interact, the quality of this invitation is uneven. The explosive growth of the Internet and
social media demand research based on practical theories of interaction. This study proposes a way to conceptualize, analyze and improve
interactivity online. It used Social Semiotics to analyze visual and verbal appeals to interaction within commercial, political, and nonprofit
websites. Based on the literature and further theorization, it proposes that online appeals can be informational, interactive, or transactional. It
suggests that increased user investments best increase user involvement. The results indicate clear patterns of website weaknesses in
invitations and the study proposes ways that websites can strengthen interaction and therefore impact.
Csat, va gnes
Department of Linguistics and Philology
Uppsala University, Sweden
eva.csato@lingfil.uu.se
Linguistic distances: The case of the Turkic indirectives

The talk will deal with shared grammaticalization of indirectives in Turkic. The indirective is a genuine Turkic grammatical category, a
specific type of evidentiality. Evidentiality proper is understood as stating the existence of a source of evidence for some information
(Aikhenvald 2003: 1). In Turkic, however, the source of knowledge the way in which the event is acknowledged by the conscious
subject in question is not criterial; it is unessential whether the reception is realized through hearsay, logical conclusion or direct
perception (Johanson 2000: 61). The indirective category is documented in East Old Turkic and in most modern Turkic varieties. The
grammaticalization process represents a parallel drift in Turkic.
It will be demonstrated that the repeated grammaticalization processes follow the same path but lead to different results in the individual
varieties. Thus, the cognate languages have been growing apart with respect to their morphological repertoires because of shared, inherited
results of grammaticalization. Consequently, indirectivity is expressed by different morphological markers across the Turkic varieties.
It will be argued that intensive contact between the cognate Turkic languages triggers and reinforces the renewal of the markers and thereby
the maintenance of the category.
Daujanov, Khabipnazar
Karakalpak State Univeristy
dkhshyn@gmail.com
Developing Speaking Skills of Students Teaching More than Language

There are many reasons why students tend to be silent listeners rather than active learners in the English class. The most important reason
is the psychological pressure of making mistakes in thepresence of their classmates; the second reason being their poor knowledge. One of
the most effective ways of involving students in class discussions, enriching their vocabulary, and improving their speaking skills is
assigning interesting topics about the traditions and culture of different countries (including USA, GB and other English speaking countries)
to be studied at home independently, and having them discuss the topics in class.
Most students eagerly do this kind of work because they want to express their stance on the given problem, to show their scope of
knowledge, and to prove that what they think is the truest. This kind of work makes students use different reference books, fiction,
dictionaries, and get advice from other people. In doing so, they not only learn the new words and expressions, the traditions of other
countries but also learn how to analyze situations and causes of problems.
Khabipnazar Daujanov, Senior lecturer of English, Karakalpak State University, Nukus, Karakalpakstan, Uzbekistan
Dolotbakova, Aida Keneshevna ,

kandidat economicheskih nauk (PhD)
The Institute of Economics named after the academician D. Alyshbaev of the National Academy of Sciences of the Kyrgyz Republic
Bishkek Kyrgyz Republic
aida.dolotbakova@mail.ru
The role of migration in changing the social status of citizens

Migration processes in Kyrgyzstan significantly affect economic growth, balance of payments, the dynamics of the population, inter-state
relations.
Currently, the study is particularly relevant features of the migratory behavior of different groups of the population. Including one of the
most important tasks is to determine the social status of migrant workers. Among the general factors of migration prevalent economic
factors (deterioration of the overall socio-economic environment, declining living standards, mass unemployment, the search areas of
employment, real income, housing conditions). No less significant is the demographic factor. For the Kyrgyz Republic is characterized by
maintaining a relatively high rate of natural population growth. This intensifies the problem of labor surplus and affects the intensity of the
external migration flows.According to the collected materials, there are several categories of labor migrants from the fundamentally
different strategy, behavior and integration potential: 1) illegal, 2) supervisors, 3), educated and skilled workers, 4) advanced individuals, 5)
"unknowingly permanent migrants".
Decisive role in the choice of strategy is the situation at home. Most able to adapt and integrate abroad "individualists." They have the
opportunity to occupy a higher social position. Migrants profitable and comfortable, having accumulated a sufficient amount of foreign
money to go home, where they can look forward to decent living conditions, high social status, and of course the circle.
25
Duissenkhanov, Yermek
ermek@ermek.kz
Bogoviyeva,Elmira
elmb@kimep.kz
Corporate Visual Identity in Kazakhstan

Visual identity is considered to be an important part of corporate brand image. While the concept of corporate brand development was
extensively studied in the developing countries, it remains underexplored in the emerging markets and Kazakhstan in particular.
Qualitative data analysis was carried out in order to investigate country based specifics of brand identity. Publicly available data from
2229 companies were analyzed. The results have demonstrated that 34% of corporate identities had company name included and written in
Kazakh or Russian languages. 64% of companies had the brand name presented in English, French, Latin or German. This might be
explained by long-term plans for international expansion. 2% of corporate logos had only graphical elements.
Generally, there might be three types of logos developed: text, symbol and combination of. In Kazakhstan 39% of logos had a text based
logo, and 61% of investigated organizations had a combination of symbol and name included in the corporate brand identity. 19% of
companies included type of business activity in the logo. 6% of companies included a slogan in the corporate logo. 25% of all companies
investigated elements of national flag symbolic, nomadic culture elements and national ornaments. The results of study demonstrated
influence of national culture on the specifics of corporate identity in Kazakhstan.
Yermek Duissenkhanov is working as marketing manager for Machine Building Plant. He has extensive experience of brand identity
development for start-up companies in Kazakhstan.
Elmira Bogoviyeva, Ph.D, is an assistant professor of Marketing at KIMEP University. Her research interests are in the areas of brand
development, social media and sustainability.
Dumlupinar, Bulent, PhD

Management & Marketing Department
BCB, KIMEP University
bulentd@kimep.kz
BRICK: A Dream or a Possibility?

Over the past two decades, waves of liberalization have removed protectionist obstacles in many emerging countries. Due to
globalization, many foreign multinational competitors pressured the local companies in developing countries. Since its development, the
concept of BRIC (Brazil, Russia, India, and China) became a point of interest in global environment. These four countries have diverse
characteristics as well as some common points. In the next 40 years, considering the average rate of growth, the combined economies of
BRIC countries could surpass that of G7.
Transition from domestic-oriented, closed economy to globally competitive economy has certain preconditions. Kazakhstan occupies 2.7
million square km, with a population of 16.4 million (2012). Local industry should have certain technological level and knowledge of
foreign markets which Kazakhstan is lacking today.
We argue in our paper that fulfilling certain conditions, Kazakhstan can be a nominee as one of the highly powerful countries that can be
considered a part of BRIC. Kazakhstan today embraces global capitalism as other BRIC countries. As the balance of economic power
continues to shift from West to East, Kazakhstans role and importance will be more obvious. Industrialization through Innovation is the
most important priority of todays government. Moreover, we observe that clustering policy by the government is under its way. As
Kazakhstan overcomes of institutional voids, it will be more competitive in world markets.
Dzhaparova, E.
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s.saykova@inbox.ru

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26
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Elbekov F.M.
c.e.s. asisstent of department "World Economy"
TSUC, Tajikistan
Farhodelbekov75@mail.ru
The impact of international business to the development of national economy

Assessment of the impact of international business involves identifying means to support economic growth in the future. Theoretical and
methodological basis for the study were the objective economic laws of comparative analysis, ranking and statistical groupings. An analysis
of the share of capital expenditure in GDP, the gross savings and weak mechanisms of market linkages between them.
Revealed that the majority of investments in Tajikistan in the absence or low volume use the latest technology in the production process
and low innovation activity; antiinvestment direction of fiscal and monetary policy. Relatively high level of corporate tax, withholding
money in the economy and high interest rates constrain the investment activity in the Republic of Tajikistan.
Determine the cause of preventing attraction both domestic and foreign investment into the country. Determined increasing
proportion of extrabudgetary funding in recent years. In a high proportion of the total investment occupy public funding.
Revealed the crisis in the investment sector of the Republic, which shows the need for widening investment resources of the country, and
most importantly - the need for the active involvement of foreign investors, mainly private equity to the industry of the republic to meet the
challenges of achieving sustainable economic growth. The most important condition here is to diversify production by opening new
enterprises of various sectors of the economy with an infusion of foreign capital.
Activation of the joint venture, cooperation in different stages of economic and other mechanisms, which show extensive way of economic
growth, with the simultaneous intensification of the production sector, which in turn will improve the industry in particular and the economy
in general.
Erdener, Carolyn Buie

cerdener@kimep.kz
The Role of Symbolic and Other Non-Economic Forms of Capital

in the Business Environment of Kazakhstan
This paper identifies and analyzes the relevance of non-economic forms of capital for understanding current phenomena in the evolution
of the business environment of Kazakhstan. The first part of the paper is a review of non-economic forms of capital developed in the work
of French sociologist Pierre Bourdieu (The Forms of Capital, 1986), with conceptual antecedents and corollaries in the work of Thorstein
Veblen (The Theory of the Leisure Class, 1899), Francis Fukuyama (Trust: The Social Virtues and the Creation of Poverty, 1995), Mark
Granovetter (The Strength of Weak Ties, American Journal of Sociology), and various others. Three non-economic forms of capital-social capital, cultural capital, and symbolic capital--are discussed, both in contrast with each other and with economic capital. The second
part of the paper presents the results of recent empirical applications of these concepts. This gives an indication of the direction of ongoing
development of academic and practical understanding of these concepts. The third section of the paper analyzes the relevance of noneconomic forms of capital to Kazakhstan in the first decades of the 21st century.
Carolyn Erdener has been a professor of Management at KIMEP University since 2008, with MA, MBA and PhD degrees from Indiana
University. She has worked in Central Asia, East Asia, Europe, Latin America, Middle East, and North America for international
organizations including Tumpane and Boeing. She has over 100 publications
Federico Dalpane
College of Social Sciences,
dalpane@kimep.kz
Ronald Dworkin: Justice and the good life

Professor Ronald M. Dworkin, who died on 14 February 2013, is one of the most important contemporary legal thinkers. The paper
discusses Ronald Dworkin's innovative and controversial contributions to legal and moral philosophy with particular regard to his latest
work.
The paper begins with a brief survey of Ronald Dworkin's intellectual career with particular regard to works such as the famous Taking
Rights Seriously (1977) and Law's Empire (1986). It is, however, Dworkin's last book Justice for Hedgehogs (2011) that will be discussed
more in depth. There, not only does Professor Dworkin recapitulate and update his legal theory, but extends it more explicitly into the
domain of moral philosophy proper. In Justice for Hedgehogs, the principle of human dignity as the fundamental compass of legal reasoning
and in particular adjudication is complemented, or perfected, by the insistence on the Aristotelian ideal of a "good life".
Federico Dalpane studied political sciences at the University of Bologna (Italy), at the University of Frankfurt am Main (Germany), and
at the Humboldt-University of Berlin (Germany). He holds a doctorate in History of political thought from the Sant'Anna School of
Advanced Studies of Pisa (Italy). He is an assistant professor at KIMEP University, College of Social Sciences, Department of General
Education.
27
Fennell, Stephen
Cambridge Central Asian Forum
Cambridge, UK
srf22@cam.ac.uk
Instrumental and Fundamental Knowledge Use: the Evolving Challenges

In any national or international administrative hierarchy including those of developing nations there are imperatives, often policy
imperatives or priorities emanating from within the executive (or from lobby groups!), which are imposed in various ways from the
outside of institutions: from outside of legal practice, outside of business, outside of education, outside of the fundamental sciences, indeed
sometimes from outside of policy circles themselves. What should happen when these imperatives conflict in some way with the logic of
these institutions themselves, or with the specialised knowledge which is the very province of these institutions? All knowledge and practice
is instrumental at some level, but where and how does this instrumentality best serve the beneficiaries of that knowledge? This brief sketch
charts some of the problem types and asks the question of what kind of dialogue or balance or relationship is required to assure optimal
institutional governance.
Dr. Stephen Fennell has lectured at Cambridge since 1993, and currently lectures on language history in the Faculty of Asian and Middle
Eastern Studies, as well as being a Research Fellow of the Cambridge Central Asia Forum. He is the author of a comparative bidirectional
Gothic lexicon, is currently preparing an etymological dictionary of Kazakh, and has recently produced a suite of digital fonts for several
ancient Central Asian languages to facilitate its printing.
Fennell, Stephen
Cambridge Central Asian Forum
Cambridge, UK
srf22@cam.ac.uk
Sense of Humour in the Cuman Riddles

From early written records across the Eurasian continent and beyond, it is evident that the wonderment of most early societies concerning
curiosities of both the natural and the manmade world has given rise to knowledge-games, deliberately combining both an epistemological
and a mystical element: forms of quiz, and their culmination in the Riddle Game. The Turkic tribes of the Eurasian steppe lands are no
exception, and although records of what is essentially a live, informal and partly improvised entertainment tradition are typically exiguous,
we are fortunate enough to possess some four dozen riddles of various kinds preserved in the Codex Cumanicus, a traders' and missionaries'
phrasebook-miscellany documenting the Qipchaq dialect of the Cumans during the High Middle Ages (around 1200-1300) in the steppe
lands extending from the northern litoral of the Black Sea. Within this one little anthology there is a wide range of riddle-types and qualities:
from simple (and fairly obvious) descriptions based on sound-imitation, to more cunning riddles based on similes or metaphoric relations,
through more bizarre examples of extreme mystification, and even including that worldwide standard of riddle culture: the obscene riddle.
The current paper will examine a selection of the Cuman riddles in detail to illustrate some of the features of Cumanhumour and some
element of the social reality that lay behind them, comparing them with examples from other early societies.
Frolova Yuliya,
Bang College of Business,
frolova@kimep.kz
Dixon, John, PhD
College of Social Sciences,
dixon@kimep.kz
Kazakhstani Business Student Work-Related Ethical Perceptions and Choices: An Exploratory Analysis
The objectives of this paper are (1) to analyze the perception of work-related ethics by Kazakhstani students studying business and (2) to
understand what causes students behavior choice in the situations that may give rise to ethical dilemma. Data collection process was
conducted in two stages. At the first stage, the students received a list of twenty one items each of which described a behavior that is
considered unethical in most organizations. They were asked how often they would exercise the specific behavior using a four point Likerttype scale. At the second stage, the students were given a list of eight multiple-choice questions aimed to find out whether the students had a
separate course on ethics, whether it changed their perception of what is ethical and what is not, whether instructors of business courses
discuss ethics in class, and etc. The findings indicate that business students are inclined to be ethical in their behavior, rather than unethical.
The study revealed that young people are very concerned about how their parents and friends evaluate the ethicality or the acceptability of
their behavior. It also showed that university professors also contribute to the development of ethicality of their students, however, their
contribution seems to have the residual impact.
Gadzhiev, A
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28
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Gaisina, Sholpan
gaisina@kimep.kz
Sharapidenov, Baurzhan
Department of Agriculture,
Pavlodar region, Kazakhstan
sharapidenov.dsh@pavlodar.gov.kz
Borrowing in agricultural sector of Kazakhstan.

The contribution of this research is to provide more empirical evidences on determinants of agricultural enterprises and rural households
borrowing behavior using the data from Pavlodar region of Kazakhstan.
We consider formal financial market and factors affecting rural producers demand for credit services by using a unique survey of 704
rural households and 157 agricultural enterprises.
The borrowing behavior of the respondents was estimated through the bivariate probit and probit models, and identified the determinants
of credit constraints. The results showed that the coefficients of income, land, size, collateral, and deposit account have important bearing on
borrowing behavior.
Gavin, Kretzschmar
EADA Business School, Barcelona, Spain
gkretzschmar@eada.edu
mailto:onmmh@yahoo.com
Ewan, Simpson
Simpson@kimep.kz
Haque, Mohammad Mujibul

mmhaque@kimep.kz
Russias Resource Capitalism Market vs Political Signalling

Since the post-Soviet era, when many strategically important Russian oil and gas fields were sold on unfavorable terms, the Russian state
has been seeking to regain control of these assets. With the return of V. V. Putin to the presidency in 2012, Russias U-turn over oil and gas
privatizations has again caused market consternation. We examine strategic asset acquisitions by Russian O&G companies during Putins
first term as president and suggest that there should, however, be few surprises. Under Putin, strategic deals in Russia are often informal,
subject to internecine rivalries and, we show, are somehow known by markets prior to political promulgation. Event study methodologies
are used to measure the immediate market reaction to deals around the announcement date. Long-term changes in the bidders market
capitalization rate are, in turn, used to observe long-term evidence of ex-post event quality. Findings suggest that in Russia deals of strategic
substance are recognized by financial markets prior to the announcement of political policy.
Gavin Kretzschmar, Ph.D, is a professor in the Finance and Management Control Department at EADA, Spain. He is a specialist in
finance and risk (commodities and shadow financial institutions) having worked for 15 years as a banking executive in top companies such
as the Standard Bank of South Africa. Latterly he served as a Lecturer and Programme Director at Edinburgh University Business School, as
well as holding the position of PwC Professor, as Chair of Accounting across the CIS.
Ewan Simpson, Ph.D, is a consultant, researcher and management faculty at KIMEP University with extensive executive experience,
focused on the management of higher education institutions in emerging markets and research into the strategic management and finance in
the global oil and gas industry.
M Mujibul Haque, Ph.D, is a finance faculty, researcher and consultant; and the Associate Dean for Academic Affairs of the Bang
College of Business at KIMEP University. His research interests include international rate parity conditions and arbitrage, financing and
investment decisions, asymmetric information and development of efficient financial system, financial crisis and natural resources and
economic growth.
29
Gladkova, Olga
Language Centre, KIMEP, Kazakhstan
gladkova@kimep.kz
On Popular Analysis Modes in the Humanities and Social Sciences

For novice researchers it takes almost twice as long to complete a study in hard disciplines (such as aerospace) as in soft disciplines
(such as education) (Swales, 2004; p. 249). This peculiar inequality should raise questions not only for our students but also for our inner
methodologists. Does it testify to our theoretical rigour or to our metatheoretical frailty? Perhaps both. It may be that the humanities and
social sciences have more diverse pursuits than hard sciences. Our complex relations with our research contexts give rise to multiple and
fluid forms of argumentation that may pose challenges. Yet, given these challenges, the lack of methodological awareness in the humanities
and social sciences revealed by a number of studies seems particularly disconcerting (Lazaraton, 2002; MacMillan & Koenig, 2004).
The proposed paper addresses this mismatch between the demand and supply of metatheory by considering the forms which inductive and
deductive analysis may take in the arts. Insights from the literature are complemented with primary observations obtained from a selection
of representative publications. The outcomes of this investigation include a description of a range of analytic options used for various types
of research, as well as a discussion of the specific opportunities and difficulties of these options. Also explored are the strategies that
researchers use in taking advantage of the opportunities and dealing with the difficulties.
Golubeva ,Tatyana
Kiev National University of technology and design
ts_golubeva@mail.ru

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Griffiths, William E.
Professor of Economics
University of Melbourne, Australia
Email: b.griffiths@unimelb.edu.au
Rahman, Shahidur
Professor of Economics
Email: srahman@kimep.kz
Iterative Pre-filtering Instrumental Variable Estimation of Expectation Model

Expectations play an important role to predict the future economic activities. Models for expectation formation are Nave Models,
Adaptive Expectations Models, and Rational Expectations Models among others. All these models are widely used in future investment,
production, exchange rate, stock price, interest rate determination and present value models. There has been much progress of rational
expectation model during last few decades [eg. Sargent (1971), Lucas and Sargent (1981), Hansen and Sargent (1991) among others]. Muth
(1960) showed that adaptive expectations are rational if the data generating process is a random walk with noise. Recently Shepherd (2012)
using Kalmon filtering technique showed that the generalized adaptive expectation is rational for a broad range of data generating process.
However, studies of Chow (1988), Chow and Kwan (1997), Chow (2011) showed with statistical justification and strong econometric
reason that adaptive expectation model provide superior inference than rational expectation model. To date, estimation techniques for the
adaptive expectation model have been confined by utilizing ordinary least squares, generalized least squares and full information maximum
likelihood methods. However, instrumental method is becoming increasingly available and there is a need to develop inferential procedures
for analyzing such model by instrumental variable estimation method. This study is concerned with the development of such procedures for
the adaptive expectation model within an error component framework for panel data model.
The model is specified by considering one explanatory variable and assuming an identical expectations coefficient over all cross sectional
units of panel data. When developing the estimation techniques, the model is classified according to whether the truncation remainders are
considered as significant parameters.
30
Ha Jin Hwang,
Aizhan Umiraliyeva,
Albina Baltabayeva,
Young Jun Park
Factors Affecting ERP System Implementation in Kazakhstan

Recently, given the globalization of operations of many successful organizations, due to rivalry pressures, companies are forced to reduce
costs and streamline their business processes in order to operate efficiently. Hence, the role of the Enterprise Resource Planning (ERP)
system is substantially growing and has been recognized as a key to success in many countries. During our preliminary research we have
reviewed a number of papers on ERP implementation progress in European and Asian countries. Thus the purpose of our groups research is
to identify the implementation of the system in Kazakhstan, at which stage it is now, what are main problems our companies are
encountering in implementing the system , and what factors for successful implementation can be identified.

mmhaque@kimep.kz
mailto:onmmh@yahoo.com
Ewan Simpson
Simpson@kimep.kz
Sang H. Lee
shlee@kimep.kz
Olga Uzhegova
Government Relations, Development and Legal Affairs, KIMEP University, Kazakhstan
uzhegova@kimep.kz
Learning the Right Lessons:

Reinventing Business Education in Emerging Markets after the Global Economic Crisis:
Business Schools in the Republic of Kazakhstan
In the aftermath of the recent global economic crisis, there has been much finger-pointing directed towards business schools. Many critics
have blamed, in particular, business curricula that: (i) place excessive emphasis on acquiring the hard skills - the science of business
over the soft skills the art of business; (ii) a resultant lack of emphasis on ethics, corporate governance, sustainability and strategic risk
management incorporating social responsibility; which as a result (iii) fails to train future leaders who can see beyond the bottom line and
understand the wider impact of business activity. Counter arguments have focused on forces beyond the control of business schools. These
forces include, among others, the inherent nature of greed in the human condition, lax regulatory systems, lack of understanding of the rapid
pace of globalization and innovations in financial markets. A consensus has begun to emerge between these opposing viewpoints - that
business schools, in greater collaboration with corporations and government entities, must use the experience of the latest financial crisis to
analyze, evaluate and change their approaches to the delivery of business education. In this paper, we review this debate and assess the
strategic implications for business schools based in emerging markets such as Kazakhstan.
economic growth.
Ewan Simpson, Ph.D, is a consultant, researcher and management faculty at KIMEP University with extensive executive experience,
focused on the management of higher education institutions in emerging markets and research into the strategic management and finance in
the global oil and gas industry.
Sang H. Lee, Ph.D, is a Professor of Finance at KIMEP University. Currently, he also serves as the Dean of Bang College of Business.
His main research interests include Financial Development in Emerging Markets, Capital Market Integration, and Bank Regulations and
Performances.
Olga Uzhegova, DBA, is the Associate Vice-President for Government Relations, Development and Legal Affairs at KIMEP University.
Her research interests cover the factors impacting profitability and performance in the global banking industry.

mmhaque@kimep.kz
Lee, Sang H.
shlee@kimep.kz
Belyanin, Dmitriy
Almaty, Kazakhstan
belyanin8@gmail.com
Assessing the Financial Performance of Kazakhstans Pension System

and the Prospective Impacts of Unification of Pension Funds
This paper assesses the financial performance of Kazakhstans pension system by analyzing key financial parameters for the overall
system. Being a transition economy and overburdened by arrears and increasing pension expenditures, Kazakhstan introduced a pension
reform in 1997 that replaced a pay-as-you go system, inherited from the Soviet period, with a system that included a pay-as-you-go and a
fully funded component. Under this system, individuals must contribute a portion of their income, called pension contributions, to private
pension funds, which then invest these contributions into securities. Pensions are paid from returns on these securities. Though the reform
31
was initially considered a success, since 2008, the yield on investments by pension funds has been negative. This has been attributed to
speculation by pension funds on the Kazakhstan Stock Exchange. To overcome the moral hazard problem of pension funds, the government
plans to unify private pension funds into one government-controlled fund, starting July 1, 2013. Representatives of pension funds argue that
the yields have been negative, because they are not allowed to invest in infrastructure projects. Also, they claim that abolishing private
pension funds may hinder the development of the stock market and discourage foreign investment; and will eliminate competition between
pension funds and deprive employees of the opportunity to choose between investment funds. This research reviews this debate and using
relevant parameters and ratios attempts to investigate the extent to which pension funds have been affected by the recent economic crisis,
their contribution to the stock market, and the extent to which the reform will affect the choices of employees in practice, given the current
level of industry concentration.
economic growth.
Performances.
Dmitriy Belyanin holds an MBA, in Finance and a Bachelor in Economics from KIMEP University. He has been participating in the
KIMEP International Research Conference since 2009 and presented on various topics in finance and economics, ranging from stock market
efficiency to exchange rate regimes. Currently he serves as a Research Associate.
Holov M.H., Chief accountant

Tajik State University of Commerce
E-mail: tguk@mail.ru www.tguk.tj
Mengniev A.H., Ph.D., Associate Professor,

Head of Department of Banking
E-mail: abir_mengniev@mail.ru www.tguk.tj
Management Accounting System As An Instrument Of International Business

Continuous increase of requirements to the maintenance of information support of activity of entrepreneurs occurs in the conditions of
difficult economic functioning and a combination of processes of globalization of business to positioning on market macro segments. It
objectively turns systems and means of ensuring of collecting, processing and access to information to the most important components of
competitiveness of business activity. Their value also will increase from now on in process of transition of the country to the international
system of financial statements. A condition of success of any business activity, finally, is the satisfaction of demand with use of the new
goods and services at the minimum production expenses. The Internet provides unique structure on operative interaction of the
businessperson and the consumer, calculation of a look-ahead component and correction of enterprise processes, as on international and
national levels.
Modern trends in international business largely depend on breakthroughs in the field of information technology and the improvement of
economic management strategy, which determines the cost reduction and increased economies of scale.
In this regard, no information support is unimportant at implementation of the international business. Information support of management
of business activity includes also accounting and statistical reporting, the operative data, not formalized extra registration data. Extent of
application of information resources in management is various; however, it is necessary to note the general tendency of a weak demand of
accounting data at development of administrative decisions.
Ibadildin Nygmet
Valentina Kazakchevskaya
ygmet@kimep.kz Neo, p
Post and pseudo feudalism in Central Asia: Institutions, ideas and practices
This paper is exploring the issue of revitalization of old and traditional identities and institutions in post Soviet Central Asia. General
hypothesis is a revival of feudalism is actively going on in hidden and open forms which is mixed with contemporary practices as well. So
parochial and contemporary institutions co -exist, compete in some cases and people live in different civilization entities.
We use this concept of feudalism and for more contemporary manifestations of a concept of internal colonization to Central Asia.
Various authors talk about it regarding Russia. In Russia due to educational and demographic reasons this transition or degradation to
feudalism is slower than in Central Asia.
Idea is that post Soviet transition in Central Asia was not to capitalism but to feudalism because Soviet Union in a sense was a violent
modernization case. So the transition in post Soviet Central Asia as c central authority in Moscow collapsed was back to feudalism with rent
distribution among the privileged, difference to estates and loyalties to the clans not to the state. States are weak and clans are
strong. Kazakhstan is also internal colonial state when local domestic compradors use own country as a colony by extracting the natural and
privileged rent. Kyrgyzstan is similar case to competing barons where South and North are really divided. Tajikistan was in same position
like Kyrgyzstan but violent one when regional rulers started to fight lacking national unity. Turkmenistan and Uzbekistan are almost classic
despotism cases.
From descriptive part or classification of the states in Central Asia trough the operationalization of the concepts of feudalism we can
come to interesting conclusions as well.
Nygmet Ibadildin graduated in 1995 from KazGU University, he did his Masters in International Relations in California State University
in 1998. Nygmet Ibadildin defended in 2011 doctoral dissertation in Management and Social Sciences. He works in KIMEP since 2000.
Before joining KIMEP he was an instructor in the Diplomatic Academy of Ministry of Foreign Affairs of the Republic of Kazakhstan and as
an editor in the magazine The Energy of Kazakhstan and a journalist in the newspaper The Globe/Vremya Po.
32
Valentina Kazachevskaya was born in 1989 in Almaty. Graduated from Linguistic Gymnasium #35 in 2008. Graduated from KIMEP
University in 2012 with bachelor degree in International Relation and major in Foreign Policy and Diplomacy. Currently studying for
maters degree in International Relations at KIMEP University. Since 2012 works at KIMEP university as the research assistant.
Iskakova Nuriya
Impact of the Customs Union on Automobile Market of Kazakhstan

The primary reasons of Kazakhstani governments decision to enter the Customs Union were the access to a big and new market,
attraction of more foreign investments, improvement of the countrys economy through trading and as a result the increase of nations
welfare. In order to be a member of the Customs Union, Kazakhstan had to agree on common external tariff and harmonized customs
procedures that should be applied to third countries. Many policies, procedures and regulations that were adopted by member countries in
this connection were quite close to Russias realities. As a result Kazakhstan, which had more liberal type of policy before entering the
Customs Union, underwent most significant changes. Almost 60% of its tariff lines were changed moving in many cases in upward
direction. According to the World Banks report Kazakhstan increased its external tariff from an average of 6.7% to 11.1% on an
unweighted basis and from 5.3% to 9.5% on a trade-weighted basis.
So, the purpose of the given study is to identify the changes that occurred in the car market of Kazakhstan after joining the Customs
Union. I wanted to see how integration processes affected the automotive industry of Kazakhstan from the perspective of local car dealers,
consumers and manufacturers.
Nuriya Iskakova works as a Scientific Officer in the Department of Institutional Research at KIMEP University.
.
Johanson, Lars
Seminar frOrientkunde
Universitt Mainz, Germany
johanson@uni-mainz. de
Linguistic distances in Central Asia

The members of the Turkic family are closely related to each other in terms of genealogical proximity. This is obvious in Central Asia,
where their specific core structures have been preserved in spite of strong contact influences, especially with Iranian. Grammatical
categories pertaining to the verb systems appear to be most fruitful for defining the specific core structures. The Turkic languages of the area
have preserved and renewed such categories, often modifying their morphological expression. The relations between Turkic varieties in
Central Asia can also be defined in terms of typological distance, which is in principle independent of the genealogical grouping. Closely
related varieties may be relatively distant from each other. Degrees of typological distance have sometimes served as the basis for grouping
of languages and varieties. One specific dimension of distance is mutual intelligibility, which can be measured in various ways. Since the
introduction of lexicostatistics, researchers have been constructing methods for dealing with look-alikes,.using similarity as a criterion for
grouping. There are specific problems of interlingual comprehension, even between closely related languages.
Johanson has been professor of Turkology at the University of Mainz (Germany) since 1973. Johanson's research includes work in
Linguistics and Linguistic Turkology, especially in the fields of general aspectology, contact linguistics, code-copying, the structure and
history of the Turkic languages, and comparative Altaic studies. Among his books are: Aspekt im Trkischen (Almquist & Wiksell, 1971);
The Turkic Languages (Routledge, 1998); Structural Factors in Turkic Language Contacts (Richmond: Curzon, 2001). He is editor of the
book series Turcologica and the journal Turkic Languages (Wiesbaden: Harrassowitz Publishers).
Joiya, Salman
Determinants of High Food Prices
A Case Study of Pakistan
The study aims to analyze the determinants of high food prices in Pakistan by using Auto regressive Distributed Lag approach to
cointegration and error correction model for long run and short run, respectively. The time series data has been used for the period 1972-73
to 2009-10. The study has used four determinants named as: GDP, food export, food import and total credit to agriculture sector. The
empirical results of the study show that all the determinants are highly significant in long run as well as in the short run. GDP and food
export have been a contributor towards high food prices while food imports and credit to agriculture sector cause the reduction in the food
prices. The import prices cause the reduction in the food prices but later on it cause the balance of payment problem through trade deficit
which again cause the food price inflation for the next years. The evidence from the empirical results strongly recommended that both
export and import of food items must be reduced and credit to agriculture sector must be increased to control food price inflation in
Pakistan.
Jonathan Jay
jon.jay.1223@gmail.com
Since the early 1970s, microfinance institutions (MFIs) have spread throughout the world as an effective method of putting capital into
communities and lifting people out of poverty. Looking at how microfinance actually works, however, leads to some interesting findings.
Most obvious is the way in which MFIs maintain financial sustainability. Some MFIs are 100 percent self-sustainable, while many others
rely upon outside loans, investments, and subsidies in order to stay viable. There is a continuing debate among microfinance scholars about
the role of investments in MFIs. In this paper, I plan to examine the role of investments into MFIs and their influence in finding a socially
optimal interest rate for those who take loans.
33
Jonathan Jay is a Princeton in Asia Fellow at KIMEP University in Almaty, Kazakhstan. He graduated as a Boettcher Scholar from the
Josef Korbel School of International Studies at the University of Denver with a Master of Arts in Global Finance, Trade, and Economic
Integration with a concentration in International Development in 2011.
Kadenov, Milan
The Prospects of Implementing Dry Cask Nuclear Storage Technology in Kazakhstan
This research paper introduces the actual prospects of implementation of Dry Cask nuclear storage technologies in Kazakhstan, its
advantages, disadvantages and future prospects. For decades Kazakhstani land was suffering from Soviet Nuclear Legacy. Hazardous, Toxic
and Radioactive lands and other nuclear remaining destroys agriculture and harm local people. The author of the research analyzes the
opportunities to implement Dry Cask technology in Kazakhstan and building professional nuclear repositories. Subsequently, it may
reduce the total amount of nuclear wastes produced in Kazakhstan and the environmental harm to our nature. Furthermore, it may become
the first professional Dry Cask nuclear repository in Central Asia. Here it is important to mention that such kind of implementation
requires enormous financial investments that our government cant allow. For such case there is possibility to gain necessary funds through
commercial import of foreign nuclear wastes into country for the sake of long-term storage. The main pros of such policy are huge money
investments and other financial advantages. However, such policy has a major drawback is citizens position about commercial importing.
Hence, many citizens are ready to actively complain about such program and most of them call it as a National Shame for Kazakhstan. It
is the same as to bring neighbor garbage to your own actively claim one of the interviews. In Europe such kind of behavior is called
N.I.M.B.Y.ism approach. (Not In My Back Yard) In the whole, the research paper is fully analyzes governmental and citizens position on
the case foreign nuclear wastes import. Moreover, as the issue of commercial importing is on governmental agenda since 2000, it is going to
be very interesting to find out what citizens actually thinks about it, its advantages and disadvantages, financial prospective and to arrive to
final conclusion.
Kainazarova, Mansiya
mansiya@kimep.kz
Izbanova, Aigul,
aizbanova@kimep.kz
Berniyazova, Assem,
assemb@kimep.kz
Rates of Return on Investment in KIMEP U Master Degree

During the 20-years history of independent Kazakhstan, KIMEP U contributed to the establishment of the countrys market economy by
adding nearly 3,500 of qualified master-level business professionals. KIMEP U alumni form the next generation of Kazakhstans leaders.
Many of them occupy high-level positions in highly reputable organizations. They generally enjoy good employment prospects: work in key
industries; find jobs before or soon after graduation; enter mid- and top-level positions, bypassing the entry-level occupations; and receive
salaries above the national average level.
The positive picture of alumni success supports the belief in the high value of KIMEP U education. To prove this high value for
individual customers of Universitys academic services, the current paper will attempt to determine the return on investment into education
(ROI) and the payback period for KIMEP Us masters tuition fees.
To investigate this topic, we reviewed classic works on human capital and the effect of schooling and relied on elaborate method that
adjusts the standard Mincer approximation to the real labor market conditions. The estimation of internal rate of return followed the
approach described by White et al (2011) and the calculation of cost/benefit breakeven year drew on analysis implemented by Henry Zheng
(2002).
The results - 38.87% annual rate of return and 4.10 years payback period - suggest that KIMEP U master degrees significantly affect
alumni earnings and are generally a good investment.
Mansiya Kainazarova, CSc is Director of Department of Institutional Research at KIMEP University, and author of a number of studies
and publications on quality assurance tools in higher education.
Aigul Izbanova, MSc, is Junior Scientific Officer of Department of Institutional Research at KIMEP University.
Assem Berniyazova, MSc, is Monitoring Officer of Department of Institutional Research at KIMEP University.
Kaiyrmanova G.K.,. Abdieva G.Zh. Akimbekov, N.Sh

Al-Farabi Kazakh National University, Kazakhst
azhar_1941@mail.ru
Microbial Compositions in Bioremediation of Oil-Contaminated Soils in Western Kazakhstan

The aim of this study is to apply biotechnological methods for bioremediation of oil-contaminated soils. The microbiological technique
used in Zhanazhol oil deposit in the Western Kazakhstan is based on the isolation of active strains of hydrocarbon microorganisms
directly from the soils of the oil field under investigation. This method is found to be the most suitable for the region because of
heterogeneous hydrocarbon composition of crude oil, and as the result, diverse range of oil contaminants. The second reason sharply
continental climate and arid conditions of the region. Seven strains of bacteria were isolated from oil-contaminated soil and identified. They
were found to show substrate specificity, being able to oxidize different fractions of oil hydrocarbons. To increase effectiveness of
biological agent, microbial cells were placed on the surface of solid support made of natural materials such as zeolite, straw, sawdust, rice
husk. They perform melioration and soil loosening functions. The study revealed the types of bacteria, which may be recommended for their
inclusion into the composition of biological oil destructors.
34
The research team from the Faculty of Biotechnology, Al-Farabi Kazakh National University, supervised by Professor Zhubanova A.A,
author of several books in microbiology and biotechnology, academician of Kazakh National Academy of Natural Sciences consists of:
G.K. Kaiyrmanova, C.Sc. and G.Zh. Abdieva, Candidate of Sciences in Biology, docents; N.Sh. Akimbekov, Ph.D.
Karimova, Dinara, LC Lecturer,

KIMEP University
karimova@kimep.kz
Post-Class Reflections of the English Language University Lecturers in Kazakhstan

This study will explore and describe post-class reflections of the English language university lecturers in Kazakhstan regarding the
teaching and learning processes occurring in their English as a second language (hereafter ESL) classrooms. Lack of research on teacher
reflections in the ESL instruction at the university level in Kazakhstan comprises the main rationale of this study. Since I intend to describe
the participants views and types of reflection they engage in after classes as well as, hopefully, generate some common patterns of
reflections among the English faculty in Kazakhstan, my philosophical position as a teacher-researcher is based on the social constructivist
worldview. The research design will utilize semi-structured, recorded, post-class interviews with the ten English language faculty working at
an urban university (hereafter University) in Almaty, Kazakhstan. The interview data will be collected during the 2012 and 2013 years. The
data will then be grouped according to Richards and Lockharts (1994) arrangement of various teaching and learning aspects requiring
teachers reflections to explore the areas the participants usually reflect on after classes. The participants responses will be analyzed
through the reflection framework comprised by Hatton and Smith (1995) that discusses the four types of reflections including technical,
descriptive, dialogic and critical. I hope that the findings of the study will help local and international educators to review their own
understandings and uses of different reflection types in teaching and, perhaps, even to start reflecting on their educational assumptions and
processes more purposefully and persistently, if, of course, such focused and ongoing reflection has not been part of their everyday teaching
already.
Kasobov Loik
The Tajik Technical University, Republic of Tajikistan
loiknstu@mail.ru
Solar Power Generation Technology

The paper reports results of the study of commercial solar panels /batteries and auxiliary electronic equipment conducted in 2012 at the
Osaka City University, Japan. The typical properties of commercial solar panels were tested: temperature influence, shadow effect, charging
regimes, type of batteries used together with solar systems, DC/AC inverter use. The results may be useful for optimal design of solar home
system and also helpful in promoting solar home systems in the Republic of Tajikistan and in Central Asia.
Kasobov Loik is an Assistant Professor of The Tajik Technical University, Republic of Tajikistan, holding Candidate of Technical
Science degree in Electrical Engineering from Novosibirsk State Technical University. He is teaching and conducting research at the
Department of Electrical Power Plants.
Kasymova, Zh.S. and Kabdulkarimova, K.K.

Shakarim Semey State University, Republic of Kazakhstan
kasymova-z@mail.ru
Short Soil degradation in Semipalatinsk area: ecological monitoring and assessment

One of the major environmental problems in Semipalatinsk area is soil degradation, soil pollution with heavy metals, which stocks
accumulated are nothing but chemical bombs of delayed action, especially in the conditions of current industrial development. The focus
of this study is to estimate and predict the quality of soil in Semipalatinsk area and to develop strategies for its improvement in terms of
heavy metals impact with the goal to attain ecologically safe crop production in the future. The study evaluated the impact of cadmium and
lead acetates on seed germination and the intensity of the initial offspring development of wheat seedlings. One of the leading agricultural
crops in the region - spring wheat type "Saratov 29" was the object of investigation. Metal distribution of lead and cadmium in "soil-plant"
system was studied. Based on the degree of ecological risk, toxicity, mobility, and bioaccumulation ability of lead and cadmium in food
chains this study recognized lead and cadmium as the major criteria pollutants in the environment of Semipalatinsk area despite the fact that
in trace amounts they may be necessary for plants and especially animal organisms as micronutrients.
Zhanar S. Kasymova and Gulbanu K. Kabdulkarimova, Docents, Candidates of Sciences in Chemistry and Biology, are teaching at
Shakarim Semey State University with 25+ years of academic and professional experience. Their research interests: water and soil pollution,
heavy metals in the environment.
Katenova Maya, MPA, PFM

Bulent Dumlupinar, Ph.D
Competitive analysis: Kazakhstani local banks versus foreign banks

One of the central aspects in business strategy formulation is a comprehensive examination of the market strategies of competitors. (Amit
et.al., 1988) Consider such phrases as assume a competitive market, abnormal profits, and economic rents. These expressions- not
uncommon in marketing- are terms of art in neoclassical theory and mean, respectively, assume perfect competition, profits different
from that of a firm in an industry characterized by perfect competition, and profits in excess of the minimum necessary to keep a firm in
business in long-run competitive equilibrium. (Hunt and Morgan, 1995).
Competition is inevitable and should be taken into consideration for all companies in all industries. Banking industry is one of the most
important industries in Kazakhstan.
The movement of money from lender to borrower and back again is called the cycle of money. (Brooks, 2010). Banks play a role of
intermediaries, which borrow money in order to lend. Banks play a key role for the development of all types of businesses. At the moment,
there are thirty eight commercial banks operating in Kazakhstan. Around fifteen of them are foreign bank.
Basic idea of a paper lies in a development of a strategy for local banks in order to be able to compete with foreign banks in Kazakhstan.
35
Berger and Dick (2007) mentioned in their paper the fact that early entry is favorable for banks. The advantages of early entry, such as a
first-mover advantage, are frequently mentioned in both the economics and the business literature, yet the empirical research accompanying
the theoretical developments since Stackelberg (1934) has been limited. An early-mover advantage might arise under certain elements that
create obstacles to subsequent entry and allow incumbents to earn rents even when entry occurs. These elements include certain capital
investments, such as building a clientele when switching costs are present, learning by doing, or economies of scale.
Kaydarova Lyazzat

,
kaidarova_l4@mail.ru

.
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eca.
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.
Kdirbayeva, Gulzira
, .

gulzik82@mail.ru
man/

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Kerry, Lucyann and Utebayeva, Zaira

Language Center
KIMEP University
A Cross-cultural Comparison of Teaching Styles to Foster More Effective

Collaborative Learning in the Kazakhstani English Language Classroom
This paper aims to identify differences and similarities in teaching styles when native English speaking instructors work together with
non-native Kazakstani English language instructors. It attempts to answer the question of what happens in the classroom with English as a
Second Language students from Central Asia, when instructors from two different pedagogical backgrounds have the same learning
objectives. The increased contact and integration of two different populations of language instructors at Kimep University beginning in the
Fall of 2011 has allowed for this opportunity of qualitative research. A qualitative research approach was used and is based on observations,
perceptions and an initial comparison and contrast from the viewpoints of the authors as an instructional narrative. This narrative serves as
a representative narrative from the experiences of the authors and it identifies these qualities for a greater cross-cultural awareness of
different pedagogies and teaching styles. With a better understanding of these styles among instructors, this paper argues that the
professional dialogue and communication of instructors from different pedagogical frames of reference may be enhanced and that the
instructional planning needs for collaborative learning strategies and tasks may become more effective. It concludes that collaborative
learning or team work is skill based and needs to be taught and learned as an integrative component of the instructional design for effective
language learning.
.
,
,
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.

.
.
The article is devoted to important problem of children rights legally regulation during the armed conflict. Author analyses the present
statute of legal regulation mechanism in the realm of children rights legally regulation during the armed conflict and makes original
36
suggestions of development the legal base in this sphere. The article is noticed the modern problem of the children action in the armed
conflict and its consequences, the examples and statistical facts.
Keun Jung Lee,

Assistant Professor
BCB, KIMEP
Ownership Structure in Kazakhstan Company

This study examines how ownership structure and conflicts of interest among shareholders affected corporate valuation under corporate
governance in listed companies of Kazakhstan.
The question that transpires from the current literature is not one of agency conflicts between managers and controlling owners, but rather
between the controlling and minority shareholders. Who prevents controlling
CEO from expropriating minority shareholders, especially in countries where minority shareholders have weak legal protections and the
government control is even more common.
I find that ownership structure of Kazakhstan companies have a pyramid and cross-holding structures. The conflicts inherent to this
ownership structure that expropriates the minority shareholder and agency cost increased.
Khan, Vladislav
Anime as a Modern Art
I posed the question of whether anime could deservedly be considered legitimate art and where interest in anime crosses into anime
addiction. As with many types of new arts anime is often misunderstood by society and dismissed as childish cartoons that contain
violent and sexual scenes. My study is oriented to parents, educators and people who have a negative opinion about anime to help them
rethink and perhaps change their opinion about anime and other new types of popular art. I am an advocate for anime, showing that it is not
a bad but a good influence, and can be even used for education, moral and academic, in order to increase students interest in studying. My
main sources of information, in addition to the opinions of experts in my literature review, will to be watch various anime movies, interview
anime artists and visit cos-play events.
Khojaniyazova, A.A.
Utaliyeva, G.A. .
, .

Svetlana_hsm@mail.ru

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37
Khusainova, Inkara
4th year student,

al-Farabi Kazakh National University, Kazakhstan
kokosya91@mail.ru
Zhanadilova, Zaure
Senior teacher, supervisor,
zzhanadilova@mail.ru
The Role and Importance of e-government and e-governance for the

Development of the Republic of Kazakhstan
Nowadays, it is impossible to imagine the life without Internet and new technologies. Every company must have its web-site, the majority
of people have their pages in social networks, people prefer to get majority of services online. So, in my presentation I would like to
describe the State as a big corporation with its infrastructure.
E-government is a method to deliver government information and services to the citizens employing the Internet and the world-wide-web.
Today in Kazakhstan, users of the portal of "electronic government" are offered 126 interactive and transactional services. This number
includes 84 public services, 21 types of payment, 16 types of obligatory transactions, four types of tax payments and the payment of fines
for traffic-rule violations. E-governance for Kazakhstan is a big project and it has all opportunities to fulfill it.
Kazakhstan follows South Korean experience because the latter was able to achieve great success in the field of e-government and egovernance. Now this country is actively promoting smart government policies. So, the main aim of the presentation is to show how the
usage of new technologies can affect the life of citizens of the country.
Kim, Choy Chung

KIMEP University
Kaliev, Bekzhan
KIMEP University
,

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Kireeva, Yelena
,

Kireeva-e@yndex.ru; Kireeva_e@bseu.by

.
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Khodzaev Parviz Davronovich

PhD, Associate Professor
Dushanbe, Tajikistan
Some Features of Competitiveness of Transport Enterprise Structures in the Republic of Tajikistan

The problems of the formation of competitive relations and features of competition in the transport market. In-depth analysis of the
literature the technique of assessing the competitiveness of transport business organizations in the Republic of Tajikistan.

.
.
38
Klee, Lukas, LL.M., Ph.D., MBA

Lawyer Metrostav Construction,
Charles University in Prague, Faculty of Law
klee@email.cz
Risk Allocation and Claim Management Under Fidic Contracts

Construction and Engineering industry is a high risk industry. Management of the risks has overriding importance and every risk must be
allocated to one or other party. Practice over many years has shown that sensible and balanced risk allocation results in the lowest overall
total cost for completed projects.
Common delivery methods such as General Contracting or Design-Bid-Build (often abbreviated as D/B/B), Design-Build (often
abbreviated as D/B) including EPC (Engineer-Procure-Construct), and Construction Management (often abbreviated as CM), including CM
At-Risk and EPCM (Engineer-Procure-Construction Management) and their key aspects such as Contract Price, Design Responsibility and
Contract Administration create a basis of Risk Allocation.
Claim Management is a system for early solution of problems, obstructions and complications that helps reflect realized risk in Contract
price and in Time for Completion.
The Fdration Internationale des Ingnieurs-Conseils (International Federation of Consulting Engineers; FIDIC) publish different best
practise documents including sample forms of contracts for works that are known for balanced risk allocation and efficient Claim
management system.
Knisarina, M.M.
- .
,
uku_malika@mail.ru
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Kolos Irina
Kiev National University of technology and design
kolos_i@mail.ru

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Korotaev Sergey
Belarus National Economic University
Korotaev_sl@tut.by

, 2011
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valenko I.V.
postgraduate of accounting department
iev National University of trade and economics
irishechka1905@rambler.ru
The estimation of financial assets by fair value in conditions of convergence

of generally accepted principles of accounting GAAP USA and IFRS
We considered the main difficult and currently important questions of application the model of the estimation of financial assets in the
international system of accounting by fair value, the advantages and disadvantages of its application in the period of crisis economy in this
article.
We generalized accesses to the estimation of fair value which are contained in generally accepted principles of accounting GAAP USA
and IFRS inclusive of introduction of new standard The estimation of fair value.
Key-Words: fair value, financial assets, estimation of the value of financial instruments, international standards of financial accounting
Kozhekenova, A.
PhD
.
2020
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2010-2014
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Krykhtina, Galina Alexandrovna and Kenzhitaeva, Zhanagul Lukmanovna

Rudny Industrial Institute
Kenzhitaeva@mail.ru
Aspects of Business English

Business English is not an absolutely new sphere for those who are involved in teaching and learning English, but for the first time we
consider it to be an integral part of the curriculum for students of practically all specialties at our Institute. This innovation is a natural
reaction of the English teaching team of our Institute to the changes the whole world is undergoing. Each future specialist should be taught
the basics of business communication which concerns writing letters, CVs, filling in the forms, participating in job-hunting interviews,
talking on the phone, surfing the Internet purposefully and effectively. It should be noted that writing personal letters is the first step into
English for Business as it helps with structuring the next of any further letter.
No doubt, telephoning is one of the essentials of our life and of business as well. Human communication is diverse and it is impossible to
predict all the situations the students may encounter. For students and future professionals, to deal with business documents and contracts
means to be able to search the Internet or otherwise, understand and react effectively to the tour guides, to fill in various forms, blanks,
questionnaires and applications (paper and e-mail), to participate in different educational and exchange programs, to have electronic access
to scientific publications and other academic materials, to be able to compile a resume or CV, and to comprehend pragmatic texts (reference
books, instructions, descriptions, directories, timetables, announcements, brochures, leaflets, memories, entries, etc.).
Kuanyshbekova, Anar Master Student,

anar.kuanyshbekova@kimep.kz
Assistant Professor Kozhamkulova, Sholpan Ph.D., Chair

Department of Journalism and Mass Communication, KIMEP University
sholpank@kimep.kz
Examination of Business News Reporting in Kazakhstan:

Frames and Tones in the Coverage of Peoples IPO in Kazakhstan
Business news reporting is one of the most dynamically developing domains within Kazakh journalism since 2000. Yet, this topic
belongs to one of the major areas that deserve more in-depth investigation by journalism scholars. Therefore this study aims to fill this gap
in Kazakhstani scholarly research. The authors will examine the coverage of Peoples IPO recent campaign using qualitative framing
analysis in two widely circulated newspapers of Kazakhstan, state-owned Kazakhstanskaya Pravda (KazPravda) and private Vremya.
Charlotte Ryans framing matrix was used to identify seven framing characteristics: a core position, an appeal to principle, catch phrases,
visual images, metaphors, sources, and the predicted outcome. The preliminary results have indicated that if KazPravda calls to participate
in the Peoples IPO program, then Vremya texts suggest being cautious. The results of the study are discussed in terms of second-level
agenda-setting theory.
Anar Kuanyshbekova, experienced journalist from Kazakhstan, is completing a Master level program in International Journalism and
Mass Communication at KIMEP University. Prior to her KIMEP studies she has worked in various news media including KTK television
channel. Her research topics cover the dimensions of financial journalism in Kazakhstan.
news.
Kuatova, Aktoty
tin-16@mail.ru

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41
Kudaikulov, M.
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jadyra007@mail.ru

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Kudryavtseva, Olga
olka.84@bk.ru
On the issue of bilingualism paradigm

The problem of foreign language teaching in the bilingual audience is one of the most urgent problems of modern didactics. This theme
is important that in recent years has changed not only the paradigm o teaching foreign languages, but also related to the study of the cultures
of our country. In the message to the people of Kazakhstan by the President Nursultan Nazarbayev (01.28.2011) "the development of
languages "refers to the increase of population proficiency in the state and English languages.
There is an interest to the issue of bilingualism, bilingualism at the present stage on practice, and number of scientific paradigms quite
legitimate and socially conditioned. The existence of a bilingual and polylingual States and the trend of globalization and, as a consequence,
the dynamic development of artificial bilingualism, a massive increase in the number of people who speak at least two languages, made
bilingualism a reality of our time.
The social aspect of the existence of bilingualism suggests that the operation of two or more languages in the territory of one state, as
well as the processes involved in their relationships and the distribution of the social functions of these languages, to a large extent able to
help solve the educational and training issues facing society today.
In addition the study of bilingualism is necessary to create conditions for the formation of personality type, for which it will be clear that
no culture sets the world standard, all cultures are equally valuable, and the dialogue of cultures is the norm of society.
42
Kurmanaliyeva, Akmaral
,
akmaral@kimep.kz

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Kuznecova, Yelena

. ,
elena_myskina@mail.ru
Lee, Sang H.
shlee@kimep.kz
Haque, Mujibul Mohammad

mmhaque@kimep.kz
Belyanin, Dmitriy
Almaty, Kazakhstan
belyanin8@gmail.com
Assessing the Financial Performance of Kazakhstans Banking

System in the Aftermath of the Global Financial Crisis
This paper assesses the financial performance of Kazakhstans banking system and effectiveness of government support, during and after
the global financial crisis, by analyzing key financial parameters for the overall system. A healthy banking system is crucial for sustaining
economic development. As a transition economy with a history of Soviet rule, Kazakhstan had been rapidly creating a modern, westernstyle financial system. Along with the extraction industry, the financial industry contributed to the economic boom of the mid-2000s. This
growth was financed primarily by banks abroad. Reckless lending in the face of a high degree of asymmetric information and moral hazard
contributed to a growing share of overdue loans, and speculation on the real estate market that led to a rapid collapse once similar problems
emerged in the United States and spread across the globe. During the global economic crisis, Kazakhstans government took substantial
measures to support the banks. Shares of the three most troubled system-forming banks Alliance Bank, BTA Bank and Temirbank were
purchased by the government on behalf of the Samruk-Kazyna welfare fund and their debts were re-structured. To prevent bank runs, the
government increased the amount of deposit insurance coverage. Although a ceiling was set on the deposit interest rate, deposits have been
increasing steadily. However, the ratio of overdue loans remains high. Lending has been recovering slowly, though the recent surge in real
estate prices may trigger an increase in demand for mortgage loans. This research attempts to illustrate how these factors affected
performance of the banking system and assess its recovery since the global economic crisis.
Performances.
economic growth.
Dmitriy Belyanin holds an MBA, in Finance and a Bachelor in Economics from KIMEP University. He has been participating in the
KIMEP International Research Conference since 2009 and presented on various topics in finance and economics, ranging from stock market
efficiency to exchange rate regimes. Currently he serves as a Research Associate.
43
Leshenko, Snezhana
. . , ;

()
leshchenk@tut.by, leshchenk@bsu.by

Improvement of administrative cooperation of tax authorities within the
framework of Principles of tax legislation in EurAsEC
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Snezhana Leshchenko, C.Sc., is an Associate Professor at Chair of financial law and legal regulation of economic activity, Belorussian
State University (Belarus). She is one of the leading Belorussian international tax specialists, author of over 80 publications on taxation. She
is a Member of Expert Councils under Supreme Economical Court of the Republic of Belarus and under Constitutional Court of the
Republic of Belarus, as well as member of expert group on legal support of interstate cooperation and integration within EurAsEC in the
area of finance, taxation and customs.
44
Madiyeva, G. B. ( ..) and Ibrayeva, Zh.K. ( ..)

, . -
gmadi@mail.ru

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Manachinskaya Yuliya
Chernivtsi trade and Economics Institute KNTEU,
Ukraine, Chernivtsi

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45
Marco, Greggi
Associate Professor, Department of Law, University of Ferrara - Italy.
Euro Model for a Tobin Tax: the (Possible) Impact of the New Tax
on the European Financial Market (and on the Non-EU Investors)
Theres today a general consensus (outside of the Academic world and the Financial sector) on the fact that the so called Financial
market should contribute more to the need of revenue of the different States, all around the world.
This mainstream feeling became an urge during and right after the Global Financial Crisis, on the basic assumption that the remarkable
costs of the bail outs incurred by the Governments in the (successful) attempt to save from bankruptcy bank and other Financial institution
should be paid (sooner or later) by the players of the sector that ultimately determined the crisis. In this respect, taxation of the financial
transactions (or of the Financial markets) became also a sort of compensatory (if not retaliatory) measure against those who generated (or
were supposed to have generated) the Global crisis.
It is also world-wide known that the father of this theory (and of this possible tax) has to be found in Professor James Tobin, a Nobel
laureate scientist who supported in theory the necessity (on a world-wide scale) of a tax on financial transactions years ago (in 1972, for the
first time).
It is perhaps not so well known that his proposal was made considering the political and economic conditions of that time that were
remarkably different from the current ones, and that the changes of the economic framework that occurred in decades after the seventies
could perhaps lead now to different results. This is what Professor Tobin pinpointed after his theory became so overpopular and perhaps
misinterpreted in some circumstances.
Despite of that, the European Commission on 28 September 2011 has adopted a proposal for a Council directive on a common system of
financial transaction tax and amending Directive 2008/7/EC. This proposal (COM/2011/594) and the subsequent studies rapidly became a
battlefield for academics and practitioners. The discussion was however mainly limited to the Economists clubs and the Economic impact
assessment of the new (possible) tax.
The decision by some European States (France and Italy, for example) to implement the tax before the European decision about that
shifted the debate from theory to practice, and from economics to law.
The aim of this papers hall be to analyze the current Tobin tax in selected European Countries, to focus on the key element of it,
including the taxable base, the rates to be applied, the transactions (on the stock marked and over the counter) that can possibly trigger it and
the overall effect of this new tax (including the possible distortion on the flow of investments inbound and outbound France and Italy).
Eventually, the compatibility of it with article 63 TFEU (Treaty on the Functioning of the European Union), protecting the free
movement of capitals, shall be considered as well, together with the ways and means available to minimize the tax burden or to avoid it.
Marzhan Asiya
jadyra007@mail.ru
,
,
:
-
. The Kazakh traditional laws of
the institutes of duty were given in this article. - .
Massimova Madina, MBA

s500imad@mail.ru
Impact of advertising sex appeal on consumer purchasing intention in Kazakhstani market

To fight in high rivalry, companies use many different tools beginning from the price discounts and ending with every word said in
advertisements. All companies use similar weapons and attract the same customers. In order to avoid parity, they use advertisements as a
main tool. This paper examines different types of sex appeal in advertisements and their effect on purchasing intention of customers. A lot
of research has been conducted on this topic, but almost no research in Kazakhstan. To examine the connections between main attitudes and
purchasing intention more than two hundred KIMEP University students were interviewed. Research was conducted in two steps: first,
comparing five types of sex appeals and contrasting advertisements with and without sex appeal. According to the results of this research,
sex appeal is more effective when there is a mix of cognitive and emotional thinking, and mostly for products that dont need high
involvement, time, and efforts. Additionally, paper reviews gender differences in attitudes toward sex appeal, legal and ethical points.
Masharipova, T.

.

E-mail.ru hurliy_89@ mail.ru

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Mashokirov Dzhakhongir
Dushanbe, Tajikistan
mdzhakhongir@gmail.com
ASSESSMENT OF ECONOMIC SAFETY OF

THE COUNTRIES OF CENTRAL ASIA
In the article the issues concerning to economical safety in Central Asia have been considered. On the base of deep analyzing, the author
offered actions on provision of economical safety in Central Asia. Reforming is providing the system measures, which cover all spheres and
sectors of power complex from one side and from the second side - improvement as standard and legal and economic base of its functioning
and development, and provision of economical safety.

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47
Matuxa N.
Kiev National Trade and Economic University
Ukraine
20042004@i.ua

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20042004@i.ua

Defined direction of information security management decisions based on the management accounts in information technology
accounting.
.
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Maximenko, Katarina
katarina_maxi@mail.ru
Many countries with rich natural reserves are interested in using their resources in order to acquire finance for social and economic
development. This phenomenon determines why exactly many governments make the agreements and contracts with foreign companies to
convert their oil or gas into financial resources. Negotiating the proper contract is the most important to a governments attempts to get the
benefits of its natural resources.
Contract conditions define which revenue a producing nation is able to provide from its natural resources, moreover, it shows how much
the legislative frameworks will be developed to enforce environmental regulations, health, and other standards that apply to the contractors.
In order to protect the peoples health and public interests a government is supposed to use its regulatory power. However, a host
government is also expected to create a positive investment climate that promotes economic and employment growth while adopting
investment laws and penalties for their violation. Host governments need to keep the balance and make sure that neither environmental
issues nor gas and oil operations have received greater attention, there should be equality in competing needs.
Further complicating matters is the fact that as a signatory to any contract, the government should know how to maximize its revenues
and shift as much risk as possible to the other party. This fact makes the government to regulate itself as much as possible. Many developing
resource rich countries may face such problems as negotiating with leading oil companies which are able to employ enormous number of
experienced legal representatives.
This research is focused on the various types of contracts that are common in the gas & oil industry.
Milind Fadnavis
Institute of Management Technology-Nagpur-India
milind.fadnavis@gmail.com
Marketing of Central Asian Countries as Bundled Tourist Destination
-The objective of study was to understand if countries from central Asia region can be targeted to Indian tourists as ONE destination in near
future.
-Rresearch methodology used for this issue was focused group discussion followed by qualitative method of bubble drawing. Sample size
was 25 and respondents were chosen from upper classe settled in Mumbai and had already traveled around world including of course USA
and Europe.
-Findings of result: - Responses to questions raised in group discussion were mixed. The reason was poor geography knowledge of central
Asia of all participants. Proximity to Afghanistan and turbulence there made a negative impact on central Asia as a bundled tourist
destination. After elaborating that things were different than perceived in the central Asian countries group of Kazakhstan- Astana
Kyrgyztan- Bishkek Tajikistan, participants were ready to hear more about geography and tourist attractions. Reason for bundling of
destinations/countries was simple. As in case of Europe, barring Swiss Austria combination or BENELUX, majority of countries are
marketed as Europe and not as an individual attraction. Similarly, instead of attracting Indian international tourist to only one country or
central Asian country, it was found feasible to promote them as ONE bundled destination, which could be covering major attractions in one
week. Concerns raised by tourists due to Newness of countries or destinations were safety, weather, food and language. Clear-cut long term
and combined efforts shall make it win-win offer to both -tourists & countries.
48
Mirzoyeva, Leila,
Suleyman Demirel University
Kazakhstan
mirzoeva@list.ru
Theoretical Linguistic Disciplines and Critical Thinking Development

Why is it so important to analyze different ways of improving Critical Thinking in teaching theoretical linguistic disciplines? First of all,
these disciplines should be predominant for philologists and future translators, because specialists in these fields face to such problems as
penetration into textual structure, explaining the authors intention, etc. Secondly, highly-developed critical thinking can prevent a lot of
mistakes both in the process of theoretical disciplines perception and due to the procedure of textual analysis. As a third main factor I can
also mention the importance of critical thinking due to practical aspects of ELT, because Theoretical Grammar, Lexicology, and, in general,
all components of the Language Theory should also be based on high level of competency in all spheres of language acquisition. Our most
important purpose is to find the ways of critical thinking application in Russian and English speaking groups in the universities of
Kazakhstan due to teaching theoretical disciplines, such as Fundamentals of Language Theory, Introduction to Linguistics etc.
Leila Mirzoyeva, Doctor of Philology, is an associate professor of Translation Studies Department at SuleymanDemirel University. She
has over 20 years of professional experience in higher education
Moldashev, A.
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Moldasheva , Gulnara
KIMEP UNIVERSITY
mgulnara@kimep.kz
Empirical Evidences of Exchange rate pass-through in Central Asia

This paper presents an empirical analysis of exchange rate pass-through into import prices for Central Asia countries over period 19952012 years. The preliminary objective of this paper is to estimate degree of exchange rate pass-through across Central Asia countries. Using
the quarterly data from 1995 to 2012, the cointegrated analysis is delivered across five central Asia countries: Kazakhstan, Kyrgystan,
Tadjikistan, Turkmenitsan and Uzbekistan. The second objective of this paper is try to provide empirical evidences of whether changes in
exchange rate pass-through elasticities are endogenous to inflation performance under CA countries economic environment. We used
cointegration analysis and dynamic OLS method in this study. From the countries perspectives, we provided the short run and long run
exchange rate pass trough (ERPT) analysis during the period 1995-2012 years We analyzed three opportunities of the transmission of
export cost into ERPT using production price indices (PPI) of three major trading partners of Central Asia countries : PPI of Russia, PPI of
Turkey and PPI of China.
In case with PPI of Russia the results show, that ERPT is extended beyond of 1 for Kazakhstan and Kyrgystan. Incomplete ERPT is
indicated for Tagjikistan and Turkmenustan, and zero ERPT is for Uzbekistan. This result is new, since ERPT was not studied in the
literature for Tadjikistan, Turkmenistan and Uzbekistan due to lack of information, even in international and local data bases. In case with
PPI of Turkey, the elasticities of extent ERPT into import prices are more higher then in case with Russia PPI, and elasticities for all
Central Asia countries are negative and significant. In case with PPI of China, incomplete ERPT indicated for all Central Asia countries,
except the Kyrgyzstan, which has extended ERPT. Concerning the statistical significance of ERPT, in all cases we have significant ERPT,
except only two cases for Kazakhstan and Tajikistan with PPI of China. Also interesting, that elasticities of ERPT with PPI of China are
lower comparing with other cases. Special study is done for Kazakhstan ERPT. We analyzed the impact of money regulating policy into
ERPT. We found the short-run and long-run elasticities of ERPT, which show that ERPT is incomplete with PPI of Russia and PPI if
Turkey, and is extended in case with PPI of China. The long-run elasticity of ERPT in case with PPI of China is almost complete .
The primary purpose of this research is to find the relationships between Corporate Governance issues and Capital Structure of the
Financial Institutions on the example of Kazakh financial institutions listed on Kazakh stock Exchange (KASE) during the period 20092012. Good corporate governance practices may have significant influence on the strategic decisions of a financial institutions, f.e., on
external financing, that are taken at a board level. Therefore corporate governance variables like size of board, composition of board, skill
set at board and CEO/Chair duality may have direct impact on capital structure decisions. Analysis of this study is very important for
Kazakhstan since most of listed on KASE financial institutions have high concentration of ownership. Argued from the agency perspective,
the choice of the firms optimal capital structure is closely related to the choice of Corporate Governance. Leverage can act as a substitute
self-disciplining internal governance practice that mitigates agency costs by imposing fixed obligations on the use of corporate cash flow.
Many financial institutions, including the largest banks, are limited liability stock corporations. Like any other type of corporation they can
50
be afflicted by many factors: board failure on strategy and oversight; misaligned or perverse incentives; conflicts of interest; weaknesses in
internal controls; incompetence, and fraud.
This research employs level data for financial institutions, listed on KASE by using multivariate regression analysis under fixed effect
model approach. Measures of corporate governance are boards size, boards composition, and CEO/Chair duality. Also this study
examines the impact of shareholding on financing decisions by using ownership structure as: managerial shareholding , institutional
shareholding variables, and private investors shareholding. Influence of controlled variables such as financial institutions size and
profitability( as a ROA ) is also examined in this research.
Results of panel study in this research showed that board size is significantly positively correlated with debt to equity ratio and with the
number of independent directors , and only private investors shareholding is significantly negatively correlated with debt to equity ratio.
CEO/Chair duality is significantly positively correlated with the debt to equity ratio. The control variable , a financial institutions size has
also significant effect on capital structure. Results on only banking sectors showed the significant influence of CEO/Chair duality on the
decision on the gearing level in banks. Results on operational financial sector, consisted from banking sector, insurance companies and
accumulated pension funds, showed that all suggested hypotheses of corporate governance influence on capital structure are supported
significantly. Therefore, the found results suggest that corporate governance variables like board size, ownership structure and CEO/Chair
duality have important role on decision about the leverage for the financial institutions in Kazakhstan
The world economy experienced a sharp spike in food and oil prices starting from 2008. In light of developing Eurasian Union,
comprised from Russia, Belarus and Kazakhstan, dependence on imported oil and food, we can expect higher global food and oil prices to
result in higher domestic consumer prices in the region. However, the actual impact of the global commodity shocks on consumer price
inflation in Eurasian Union depends on a number of other factors, including government policy measures. The objective of this paper is to
examine empirically the extent of the pass-through of global food and oil prices to domestic consumer prices in two countries of the
Eurasian Union.
Global increase of food prices significantly affected on inflation rate in Kazakhstan and in Russia. 1 % increase in prices of food lead to
more than 30 % in inflation, and 1 % increase in prices of non-food lead to more than 20% increase in inflation. In Russia 1% increase in
price of food lead only to about 3% in inflation, but 1% increase in price of non-food lead to more than 40 % increase in inflation. Exchange
rate does not affect on inflation, and oil price has no any transmission effect in inflation.
Gulnara Moldasheva, Ph.D, is a senior lecturer at KIMEP University. She has over 35 years of professional experience in higher
education, along with more than 10 years in research projects.
Morris, Coats, Nicholls State University Gary M. Pecquet, Central Michigan

University;and Leon Taylor.
KIMEP University
ltaylor@kimep.kz
The Pricing of Gasoline Grades and the Third Law of Demand

Alchian and Allens third law of demand states that as a fixed cost increases by the same amount for low- and high-quality goods, the
ratio of the prices of high- to low-quality goods will fall and the quantity demanded of high quality goods relative to low quality goods will
increase. We examine the more general hypothesis by estimating the ratio of the quantities of sales of premium to regular grade gasoline
using the ratio of premium to regular prices, controlling for supply and demand factors. We find moderate evidence for the more general
hypothesis.
Mukhametzhanova Asiya
,1 , /.
,
:
jadyra007@mail.ru

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51
, X
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Musabekova, U.A. and Amandykova, S.Kh.

- ,
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kircinfo@kimep.kz

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Muhtaq, Hassan
University of Punjab, Pakistan
Mushtaqhassan.eco@pu.edu.pk
The Impact of Organizational Structure on Employees Creativity: A Study Based on Telecom Sector
The paper examines the main building blocks of structure that influence the employees creativity in telecommunication sector of
Islamabad-Pakistan. The three elements of organizational structure including centralization, formalization and work specialization were
selected to find out the impact of organizational structure on the employees creativity at workplace. The results revealed that centralization
and formalization strongly and negatively influence the creativity management at workplace whereas work specialization has a less
significant negative influence on employees creativity as compared to the other two elements of organizational structure. The findings of
the study will help the managers and top management of the organization to make effective structural changes associated with the
employees creativity.
Myssayeva, K.
Kazakh National University
gasanbayeva@mail.ru
Problems and prospects for journalism education in Kazakhstan

History has shown that the media acquire special importance the moment the paradigm of a society`s development changes and there is a
change of ideology and the shaping of a new public opinion. During the same period, Kazakhstans media sector has expanded, fuelled by a
growing economy and a middle class with more disposable income (Mould, 2012). The importance of this theme is indisputable (Zhalilov,
2009) and well known to all whose line of work is associated with such an important aspect of international cooperation as working together
in the sphere of media. Journalism education is essentially a service component of the market that determines the structure of the demand for
the product of media education of highly skilled professionals. Today in Kazakhstan, there are two forms of journalistic education; higher
educational institutions which depend on the Ministry of Education; and another focused on providing professional training sessions or
courses which issue licenses and approve their academic programs.
Nabeel A Mancheri
National Institute of Advanced Studies, Bangalore, India
nabeelmnc@gmail.com
Strengthening the India-Kazakhstan Trade: Potentials of an FTA

Free trade agreements in the recent years have become a very prominent feature of economic relations between countries. India and
Kazakhstan are no exception, pursuing negotiations for different trade agreements at different levels. There are discussions among the policy
circles about the possibility of a bilateral comprehensive economic partnership agreement (CEPA) between India and Kazakhstan. The
Indian government has recently assigned some policy Think-tanks to conduct the feasibility studies on India-Kazakh FTA.
The bilateral trade between the two has grown from US$ 171.48 mn in 2006-07, to US$ 306.30 mn in 2010-11, recorded an annual
growth rate of 11.6 p.c. However, the composition of bilateral trade has remained more or less unchanged. The studies also show a wide gap
between actual and potential bilateral trade at 86.19 percent of potential trade volume.
Under such circumstances, the present study explores the trade flows between India and Kazakhstan. The objective of this paper is to
provide empirical analyses of emerging patterns of trade in order to assess the implications of CEPA. The purpose is to establish empirically
the basis for a closer economic relationship in the dimension of international trade, focusing primarily on merchandise trade and tariff levels.
The paper explores an understanding of the current status of revealed comparative advantage indices (RCAs) among the goods traded
between these countries in order to understand whether the countries have complementary or competitive export structures. The study
subsequently analyzes barriers to commodity trade including tariffs and other restrictions imposed and examines the importance CEPA in
their bilateral trade. The proposed research will be based on the empirical and quantitative analysis of the collected information, data and
available literature. Time series data of exports, imports and tariff rates will be used to solve the empirical problem.
52
Narimbetova, Karina, and Abdulkhakimova, Kamiya

Language Center, KIMEP University, Kazakhstan
nkarina@kimep.kz, kamiya@kimep.kz
Teaching Academic Reading and Writing: reflections on practice

The paper discusses ways EFL students of KIMEP University may profit from instruction that focuses on interrelation of reading and
writing when taking Academic Reading and Writing I course. An examination of research on teaching reading and writing reveals that when
teaching these two areas of study, language, content and formal schemata are necessary for EFL students to benefit and succeed in
classroom environment. The paper aims at showing how schema familiarity affects reading comprehension and writing process and
discusses the implications of schema theory in EFL classroom. Effective readers are able to monitor their thinking, apply different strategies
as they read. As a result they are able to comprehend a text, process it for deeper interpretation, and critically analyze the text. As reading
is considered to be the key to improving writing it is important to organize instruction on teaching reading and writing as one program.
Exploration of written language of others allows students develop their written language (Yu-hui, 2010).
Karina Narimbetova is a lecturer and a MA in TESOL student at KIMEP University. She holds Candidate of Sciences in Literature
degree. Her research interests include task- based instruction.
Kamiya Abdulkhakimova is an instructor and a MA in TESOL student at KIMEP University. Her research efforts focus on Applied
Linguistics and technology enhanced language learning.
Narimanov, Umidakhon a, BBM, MSc (UK)

Management Development Institute of Singapore in Tashkent, Uzbekistan
umidakhon@hotmail.com
Is Adaptation Significant in Education?

More than two decades has passed since Central Asian countries obtained their Independences. Knowledge industry is also going
through transformation period and enquires solid changes to be competitive as well as to meet the digital era's spoiled customers' demands
and requirements.
Adaptation is one of the marketing methods, which is used widely in varied industries to succeed in gaining local customers. In current
paper the author analyzes the significance of implementing of adaptation in educational industry, its influence on quality and overall
efficiency of educational institutions. Moreover the author discusses perception and understanding of the issue of Marketing in local
educational institutions and its effectiveness.
The paper is based on the International Universities, which were launched in Uzbekistan. It considers questions:
Should International Universities be adapted in local market?
Are there any limitations or guidelines in implementing adaptation?
If to use adaptation to what extend it should be done and what particularly should be adapted?
The key factor of establishing International University branch or joint venture is to nourish quality specialists in and for the local market,
which will meet the international quality standards. The confusing paradox is if the adaption applied wouldn't it cause low outcome result
and influence on quality standards. However research showed that the smart combination of appropriate adaptation techniques leads to
successful results.
The conducted research reflected the importance of international degree, the reason youth strive to get international degree and career
opportunities of graduates obtained international degree over the local degree.
Umidakhon Narimanova, MSc in Global Marketing, is a senior lecturer of Marketing Studies at MDIS Tashkent and author of number of
scientific articles. She has over 12 years of professional experience working with UNDP Uzbekistan, L'Oreal Paris, Beirsdorf, Kraft Foods,
Reckitt Benkiser brand companies and 10 years in higher education.
Naumov, Alexey
Ex-MBA Student, KIMEP University (Kazakhstan)
anaumov33@gmail.com
Effective tax management for enterprises in Kazakhstan

Why tax planning? Today in Kazakhstan effective tax planning theme in connection with the development of market relations is very
relevant. The market grows and companies are interested in profit maximization and cost reduction, in this case minimizing the companies
tax liability is one of the approaches.
Alexey Naumov is an Ex-MBA student of KIMEP University. He also works for an investment company, dealing with the investments in
a number of industries this was the reason to choose the topic related to the tax planning.
Nizamitdinov, Akhlitdin
Polytechnic Institute of Tajik Technical University,
Department of Information systems and economy, Tajikistan
ahlidin@gmail.com
Foreign direct investment analysis using nonparametric models

Foreign direct investments (FDI) significance and economic impact, especially focuses on determinants of these investments (generally:
growth, productivity, savings and investments, technology, etc.). The previous studies related to determinants of foreign direct investment
(FDI) basically used only classic linear models. Kernel regression models (Barrios, Georg and Strobl (2005). Kottaridi and Stengos (2008))
have been applied in recent years.
Spline techniques have been applied to handle economic problems nowadays. (Alfred Greiner, 2005) have research study in estimating
penalized spline regressions in economics. In his paper author made analysis of primary surplus to GDP ratio and the debt ratio using
53
penalized spline. The primary aim of using this technique is that fiscal policy is sustainable if the primary surplus to GDP ratio is a linear or
convex function of the debt ratio. (Greiner and Kauermann, 2005) showed that the relation between the surplus and the debt ratio could be
nonlinear. So, authors made estimation of these economic variables using nonlinear technique.
In this study foreign direct investments (FDI) determinants analyzed using nonparametric regression models, such as, generalized
additive models based on regression spline basis, penalized generalized additive models based on penalized spline basis functions. The
goodness of fit of used techniques are compared with each other using performance criteria, such as: R squared, Deviance and Akaike
Information Criteria.
Nugumanova, Zarina
BSc, MBA program, KIMEP University, Kazakhstan
zarekn@gmail.com
and
Garkavenko, Vladimir,
PhD, Kimep University, Kazakhstan
gvlad@kimep.kz
Market of Small Hotels in Almaty: Marketing Strategic Planning of Hotel ALMA

The research topic of this study is analyzing a market of small hotels in Almaty, by defining the proper marketing strategic planning for
the Hotel ALMA. In connection with the prospect of tourism development in Kazakhstan, there is a demand in the service sector, including
the hotel industry. Thus, we have to analyze and estimate the significance of the small hotels and the reasons for its existence.
The aim of this work is to demonstrate the necessity and importance of the marketing strategic planning in the promotion of services, in
particular in the field of hospitality. The current state of marketing of the hotel "Alma" and formulate development prospects of the
marketing strategic planning in the industry. Evolution of marketing impacts on the hospitality industry, because success in this area is
based entirely on the preferences of the consumers.
Nurgozhina, Sholpan, and Umurtaeva, Assiya

al-FarabiKazNU
sholpannurgozhina@gmail.com
bakhievna@gmail.com
Communicative-pragmatic units items of verbal interactive and their ranks

The aim of this work is to identify the "ranks" of communicative and pragmatic units of verbal interact. In linguistics, there is a certain
consensus that conversation (verbal interacts in more general sense) is a complex and hierarchized architecture built from units of different
ranks, that are mounted in each other in accordance with the arrangement rules. In this regard, one of the first tasks is to separate the units
of the considered conversional text, and in this case, the information items are considered not to be the basic level of conversation, but
speech acts (pronouncing the linguistic signs), this means that a pragmatic concept of a discourse is taken into consideration, and then the
six ranks are identified. Among these six ranks of communicative and pragmatic units we need to distinguish an exchange of utterances as
the smallest dialogue unit made by at least two speakers. There is a sweeping difference in their status between the top units that are an
exchange, an episode and interact, and the bottom units uttering statements and speech act (the last are designed interactively where only
one speaker works).
The range of considered problems related to the mechanism of inclusion of one component of the structure into another is precisely
defined in the work, the criteria of constraint on communicative and pragmatic units are offered, the analysis of which has to rely not on the
isolated units; but the complex, unity of semiotic heterogeneous features of communicative and pragmatic units should be taken into
account. Since the exchange takes a special place in the hierarchical organization of above said units it is necessary to consider in details its
internal structure, types and the "incidental" organizations.
Nurtazina, Maral
The L.N. Gumilyov Eurasian National University, Astana, Kazakhstan
nurtazina2@gmail.com
Arenova, Marzhan
The Kazakh Humanitarian and Law University, Astana, Kazakhstan
marzhana2@mail.ru
Innovative approach to education technologies of language teaching

in the casual-cultural context of Kazakhstan
The presented paper is devoted to the relationship between the methods of innovative language learning and language policy in the
sociocultural context of Kazakhstan. This study aims to present in a systematic way, as information educational technology can be
integrated into the curriculum in language teaching. The article deals with perspectives of teaching and educational process, such as
language policy, the development of intercultural competence, innovative approaches to educational technologies, assessment methodology
and implementation. The work contains some recommendations for further expansion strategy of using educational technology in teaching
languages inline with current trends in poliylanguage education in the Republic of Kazakhstan. It is concluded that significant improvement
in the education sector should be designed, carefully planned, deliberate policy aimed at the development and implementation of specific
training programs.
54
Nurzhanova, Sh.
Al-Farabi Kazakh National university
nurgans@mail.ru
The development of Internet in the Kazakhstan

The paper analyzes the problems of the Internet in Kazakhstan as the massmedia. The author examines the opportunities related with the
new social interactive media-culture, presents the results of media studies, analyzes the prospective interactions between the common massmedia and modern digital media-culture.
Sh. S. Nurzhanova is a Lecturer and researcher at Kazakh National university named after Al-Farabi
Nurxalykova Fariza

: .
jadyra007@mail.ru

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Orazalin, R
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Orozonova Azyk
Candidate economic faculty (PhD)
The Institute of Economics named after the academician D. Alyshbaev
azyk@mail.ru
The role of the Shanghai Cooperation Organization in the development of the Kyrgyz Republic
In 2013 the Shanghai Cooperation Organization (SCO) is 12 years old. During its existence, the SCO has evolved into an important and
respected regional organization, the interest of which is manifested in many countries. Quite significant progress has been made in
coordinating the efforts of the Member States to ensure regional security.
First of all, the SCO by example proposed new model of inter-state partnership that characterize the genuine equality of large and small
countries, mutual trust, respect for diversity - of civilizations, cultures, religions, forms of government, development frameworks - and the
pursuit of common prosperity.
One priority in the cooperation aimed at improving the economic competitiveness of states - members of the SCO, recognized the need to
create favorable conditions for trade and investment cooperation, implementation of joint regional and interregional projects on the
development of transport and communication infrastructure.
Energy - the most important component of economic cooperation within the SCO and the Asia-Pacific region. That SCO can now use
their experience to consolidate forces in the fight against terrorism, to extend it to the production of a common platform and system
56
interaction within the oil and gas markets. SCO will allow the countries of Central Asia and Russia to cooperate with Member States,
consumers, intensify the process of organization of new supply routes for oil and gas in the direction of China and South Asia.
Osman, Sara
Language Center
KIMEP University
s.osman@kimep.kz
Comparing F5 and CEFR B2 vocabulary sizes: A pilot study

As educational institutions around the world seek to align themselves with international standards which permit increased opportunity for
involvement in educational exchanges and understanding of student abilities, it becomes necessary to investigate the extent to which such
equivalency is reached. Many language programs now seek alignment with the Common European Framework of Reference (CEFR)
including KIMEP Universitys Foundation English program. In this pilot study, measures of the vocabulary size of students exiting
Foundation English 5 (F5) will be compared to the suggested vocabulary size at the B2 level of the CEFR (as identified in a study by Meara
and Milton, 2003). In the final week of F5, students from three out of five sections of the course will take a receptive vocabulary size test
designed by Nation and Beglar (2007) to determine the approximate number of known word families. In addition to a general comparison
with CEFR B2 levels, the researcher will look for a potential correlation between students with small vocabulary sizes and course failure.
Expected results are a smaller than recommended vocabulary sizes in general and a higher rate of failure among students possessing the
smallest vocabulary sizes.
Ospanbekova, Yeldar
,
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jadyra007@mail.ru

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Perrin, Stuart
Director, The Language Centre
Xian Jiaotong Liverpool University
Suzhou, China
Stuart.Perrin@xjtlu.edu.cn
IELTS or Local English Language Tests Measuring entry

English language ability in Transnational education
This paper looks at some of the issues that arise in institutions such as KIMEP in Kazakhstan and Xian Jiaotong-Liverpool University
(xjtlu)in China, where the language of instruction at university (in these cases English) is not the language of the country the university is
situated in. At XJTLU, the current debate is whether an external exam such as IELTS should be used in determining an English language
entry hurdle, or relying on students end of high school exam results (the Gaokao). Final decisions may well be based taking into account
non-linguistic as well as linguistic factors. Taking the current (2012-13) foundation year intake of some 2000 students, this paper analyses
student performance after the first semester, and compares this with the Chinese Gaokao entry scores, as well as a diagnostic test that was
administered to all students when they enrolled. Data has been analyzed using SPSS to establish if any combinations of correlations exist.
Research on the impact of IELTS (Criper and Davies, 1988; Elder, 1993; Kerstjens and Nery, 2000; Hill et al 1999) predominantly in an
Australian context has shown mixed results. The initial analysis of student performance at XJTLU has shown some surprising results.
Where correlations exist, it is with the Chinese state administered end of high school exam rather than the internationally recognized
diagnostic test. The potential impact of these results is interesting in determining language entry policy, and could have wider impact in
similar institutions as XJTLU.
Pirniyazova, A.K.

alimapir@rambler.ru

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Pulodova, Naima Yusufovna

Tajik State University of Law, Business and Policy, Tajikistan,
naima9@rambler.ru
Critical Thinking and Writers Workshop

The aim of the presentation is to improve the habits and skills of thinking and writing first by different prewriting approaches as finding
ideas for writing, keeping a writers journal, free writing, brainstorming, clustering, asking questions, using ones five senses and imagining.
Second stage is thinking and analyzing purposes of writing, arranging, analyzing and classifying ideas and making a chart to organize ideas.
The third is self evaluation, peer evaluation. When the students are given paper work or writing essay they will get frustrated or will have
trouble getting started, finding information, thinking up ideas, and then putting their ideas on paper. Here is offered the ways of simplifying
this procedure by learning and using writing assignments to foster mastery of course material, give students practice in making their
thoughts visible through the written word. Powerful writing comes from presenting ideas effectively and using writing process methods
(prewriting, writing, evaluating & revising, proofreading). The writer also must be sure why they are writing: to share information, to
persuade, to express themselves or to create literature. Here is also offered definite ways to students brain moving which will give practical
help for finding ideas. All these methods will be demonstrated by exercises: a) writers journal for recording personal experiences &
observations; b) free-writing writing for a few minutes about whatever comes to mind; c) brainstorming listing ideas as quickly as they
come; d) clustering- using circles & lines to show connections between ideas e) asking questions using 5W-How? Questions; f) using
ones five senses observing details of sight, hearing, smell, taste, touch; g) imagining imagining details for creating writing using What
if? questions.
As visual organizations of information, charts are often a helpful approach for arranging writing they help the writer see blocks of
information, their relationships clearly. Chronological type of order presents events as they happen in time; spatial order- describes objects
according to location; importance gives details from least to most importance and reverse; logical- relates items and groups. For example,
the chart about two minerals & their effects on our health. The information should be organized into three categories: each minerals
sources, its function, & deficiency symptoms.
There are three categories which will help self-evaluation; reading carefully, listening carefully & taking time. In peer evaluation one has
two roles: sometimes youre a writer and sometimes youre an evaluator. While evaluating one must have in mind that writing should get
and hold ones attention, the meaning should be clear, there should be main idea, enough supporting details for the main idea in writing,
ideas are connected smoothly-no gaps or jumps to cause confusion, the ideas are arranged well, their order makes sense.
Pulodova Naima, Ph.D, is an associate professor at the Tajik State University of Law, Business and Policy and the author of several
textbooks on law, diplomacy majors and articles. I have over 32 years of experience in the sphere of education, along with an overlapping
29 years in higher education. Now I am the chief of the Foreign Languages chair and the motto of my life is Active Learning and Active
Teaching
58
Quinn, Michael
Strategic Analyst,
mquinn@kimep.kz
Analyzing Long-term University Enrollment Dynamics Using a Monte Carlo Method

The Monte Carlo method is a powerful computational tool for estimating systems of mathematical equations, which might be difficult to
solve analytically. Since the enrollment dynamic of a university can be modeled using a series of differential equations, the Monte Carlo can
be used as an approximate solver. This process allows a decision-maker to estimate the steady-state population of a university, given a set of
parameters. This process is deterministic, making this method suitable for long-term forecasting as long as the models parameters are
assumed to be constant over long horizons. This assumption might not be perfectly realistic, but decision-makers can use this tool to
evaluate other short- and long-term enrollment forecasts in light of the Monte Carlo steady state.
This paper will discuss the following topics:
Developing a general model enrollment dynamics at a higher education institution, using a system of differential equations.
Approximating parameters using a bootstrap (a randomized resampling method)
Developing and executing a Monte Carlo method using the R statistical computing language
Making long-term strategic decisions given the results of the model
Michael Quinn has been living and working in Kazakhstan since 2007. For his first two years, Michael served in the United States Peace
Corps. He held several positions at KIMEP since joining the university in 2009, and in 2012, he earned an MBA in Finance summa cum
laude
Rakhimova, Diana Radionova Yelena

KIMEP University, Republic of Kazakhstan
yelena.radionova@kimep.kz
Airmageddon in Almaty: myth or reality?

Almaty frequently appears on different ranking lists of the most polluted cities in the world occupying position among the top rankings.
The main criterium used for such estimates is air pollution, causing smog. Smog is a combination of smoke and fog and usually occurs in
places of thermal inversion. Almaty is a city of thermal inversion due to geographic location: located high above sea level (~860 m),
surrounded by the mountains and sharp continental climate. Contribution of industrial emissions into atmospheric pollution is not significant
(~1%), but it differs from district to district, being the highest in areas of thermal power plant location (-1 and -2), still fueled with
coal, the least efficient and the dirtiest type of fuel. Serious contribution into poor air quality in Almaty is made by ongoing construction,
production of concrete, cement storages etc. But more than 80% of air pollution is generated by automobiles: carbon dioxide, green house
gas, and harmful toxic pollutants like nitrogen oxides, carbon monoxide, etc. All these factors create serious ecological problems in the city,
and peoples health is the first priority. Airmageddon is the term first applied by the journalists to Beijing (China), where hundreds
thousands people die prematurely due to smog-related health problems. Comparison of Almaty vs Beijing, Mexico City, Urumqi, London,
cities that are infamous for poor air quality is shown. The study contains discussion of what is already done in Almaty to reduce air pollution
and the possible measures in the future to be undertaken, that give us hope that Almaty will never get close to Airmageddon.
Rakhimova Diana and Radionova Elena: 3d-year students of Bang College of Business at KIMEP University. Supervisor - Aliya
K.Nurtaeva, Ph.D., Associate Professor of the Department of General Education, who is teaching the course Introduction to Environmental
Studies
Razzaque, H. Bhatti, Professor

KIMEP University
Does Quantity Theory of Money Hold in Kazakhstan?

Evidence Based on Cointegration Tests
This paper investigates the validity of quantity theory of money in Kazakhstan using quarterly data over the period 1994q1-2009q4. Two
residual based cointegration tests of Engle and Granger (1987) and Phillips and Ouliaris (1990) are employed to test whether a long-run
relationship exists between the general price level, money supply and real output as predicted by quantity theory of money. Results based on
both the tests significantly reject the null of no cointegration (long-run relationship) between prices, money supply and real output. Besides,
it is also shown that the proposition of quantity theory of money that there is a proportionate relationship between prices and money supply
cannot be rejected on the basis of the West (1988) corrected t statistic. An important implication that may be drawn from these results is that
monetary policy plays an important role in affecting prices in Kazakhstan.
Reagan, Timothy
Graduate School of Education
Nazarbayev University
Kazakhstan
timothy.reagan@nu.edu.kz
Toward a Typology of Multilingualism in Kazakhstan

Kazakhstan is a relatively linguistically and ethnically diverse country, in which nearly 70 languages are spoken. The two largest ethnic
groups are of course the Kazakhs and Russians; according to the 2009 Census, of the total population of 16.6 million, 63.1% are ethnically
Kazakh, while 23.7% are Russian. However, not all Kazakhs, especially in urban areas, are actually fluent speakers of the Kazakh language
(though active efforts have been made in recent years to promote Kazakh for all citizens of the country). Kazakh is the countrys official
language, though Russian continues to be used widely as a language of inter-communication and has status in some ways comparable to that
of Kazakh (constitutionally, the status of Russian is that in state institutions and local self-administrative bodies [it] shall be used on equal
grounds along with the Kazakh language [Article 7, 1]. In addition, efforts are currently underway to introduce trilingual education
(Kazakh/Russian/English) in schools, and the Kazakh-Turkish lyceums are engaged in teaching Turkish. The country is thus multilingual,
59
but, as with most multilingual settings, different kinds of multilingualism, and different languages in which multilingualism is manifested,
coexist. In this presentation, a typology for understanding and addressing the specific nature of multilingualism in contemporary
Kazakhstan will be outlined, and the significance of this typology for both language policy in general and for language-in-education policy
in particular will be discussed.
Timothy Reaganis Dean of the Graduate School of Education at Nazarbayev University. Reagansinterests include educational linguistics
and language policy. He has written more than a dozen books and 150 book chapters and articles. Most recently, he was appointed Editor of
the international journal Language Problems and Language Planning.
Renner, Pamela
KIMEP University
p.renner@kimep.kz
Destinations and Divigations: The Poetry of Elizabeth Bishop and Ilya Kaminsky
In the early 1950s, American poet Elizabeth Bishop left New York for a two-week journey south to Brazil, having received a grant to
explore the Amazon. Unexpectedly, she remained in Brazil for the better part of fifteen years, writing some of the most memorable works of
her career.
The physical and emotional freedom to travel, coupled with the linguistic stimulation of translating Portuguese poetry, resulted in some
of her signature works-- delicately-wrought and obliquely disturbing poems, marked by formalist depictions of colonial violence, poverty,
and crystalline maps of the lives of strays and migrants. Her work is preoccupied by questions of finding a home in an unlikely equipoise
between distance and familiarity -- as well as an ongoing meditation of the urge to travel itself. In the talk, I will do a close reading of two
of her poems, examining the physical and lexical liberation of poetic voice that resulted from the adventure and strangeness of her Brazilian
interlude
Poet IlyaKaminsky (born 1975), author of Dancing in Odessa, left his eponymous native city with his family at the age of nine, and came
to California, bringing with him the rich literary heritage of the Russian 20th century poetics, as well as the personal skein of tragedy that
marked his family's history as Jews in the Ukraine. Surprisingly, he rerooted himself in English language, and produced a notable first book,
the story of "an immigrant's words falling in human speech" -- in which he marries the Russian poetic heritage of Brodsky, Tsvetaeva, and
Mandelshtam with the painful and illuminating story of a semi-deaf boy who became a man -- and an American poet -- against all the odds.
Rgizbaeva, Indira Yerkinovna

Aytkulova, Kurolay Uygarova
Academy of Sciences
Indira-rgizbaeva@mail.ru
Media/PR Executives Demand Internships

The Kazakhstan high comprehensive school in recent years considerably changed the shape. Big strides in support of education system
updating are taken, including development and deployment of the state obligatory standards of education, introduction of three-stage model
of the higher education on the basis of credit technology, introduction of variable education, is begun work on development of criteria of an
assessment of quality of education, etc.
The main tendencies of world development causing essential changes in system of the Kazakhstan education are:
Acceleration of rates of development of society;
Transition to post-industrial, information society, expansion of scales of cross-cultural interaction;
Emergence and growth of global problems which can be solved as a result of the international cooperation;
Society democratization;
Dynamic development of economy, competition growth;
Growth of value of the human capital.

Rgizbaeva Indira Yerkinovna, Ph.D, is an associate professor of philology.She has over 15 years of professional experience in pedagogy,
along with an overlapping 6 years in higher education.
Rgizbayeva, I. E.
Ph.D, .
Aitkulova, K.O.
.

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indira-rgizbaeva@mail.ru
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60
Rositsa Nedkova Ivanova

University of National and World Economy, Bulgaria
Modern aspects of the organizations financial equilibrium

In the conditions of market economy, each enterprise independently ensures its own profitability, organizes its business in a way allowing
it to achieve positive financial results, high efficiency, economic growth and financial stability.
This report studies the organizations financial equilibrium, which is considered a system of elements with the objective relation between
them. Financial equilibrium is a function of three basic economic categories, which are elements of the system itself, and namely: financial
stability, profitability and liquidity.
The starting hypothesis of this study is that at certain time each enterprise is in an equilibrium position depending on the structure of its
capital and assets.
The issue of financial equilibrium is a topical issue due to a number of objective reasons, such as: accounting principle of going concern;
necessity of balanced analysis of competitive power; achievement of market success; necessity of good technique and methodology for
commercial insolvency and bankruptcy risk analysis; impact of the financial and economic crisis, etc.
The aim is to justify the theoretical and practical and applied trends for improvement of analysis models for financial stability,
profitability and liquidity as elements of the organizations financial equilibrium. The study is based on specific initial formulations of the
nature of these economic categories, of the analysis indicator system, as well as the usefulness and quality of the delivered analytical
information.
Some specific tasks are solved for attaining the above aim. They comprise a justification of a system for key analysis indicators for the
financial stability, profitability and liquidity, as well as putting them in a common model for analysis of organizations financial
equilibrium.
The expected result of this study is to identify an adequate model for the organizations financial equilibrium analysis, binding the private
analysis models of financial stability, profitability and liquidity.
Rositsa Nedkova Ivanova, PhD, associate professor of financial business analysis in the Department "Accounting and Analysis" of the
University of National and World Economy, Sofia, Bulgaria. Has 25 years of teaching experience in the field of science accounting and
financial business analysis. Works on problems of theory and practical application aspects of financial business analysis.
Ruekert, George. Dr. and Ewens, Thomas

KIMEP University, Language Centre
ruekert@kimep.kz
t.ewens@kimep.kz
Digital Tribes: Exploring Visual Literacy in Kazakhstan and the West

Most Kazakhstani university students born in an independent Kazakhstan (that is, after 16 December 1991) can be classified as digital
natives, i.e., they were introduced to the Internet as children and to a large extent grew up with it. This talk presents a research project to
determine how visual literacy can be used to teach critical thinking skills to digital natives in Kazakhstan.
Initially, a sample of twenty students (about the size of a typical English class at KIMEP University) is a realistic target. The students will
be shown a series of images taken from the Internet, preferably from social networking sites, which have been classified into various genres
(advertising, artworks, historical images, internet memes, news photos, publicity photos, symbols). The students would first be asked to
identify the images, if possible, and then to answer more abstract questions that require critical thinking or interpretation. Ultimately, their
answers would be compared with a control group of UK and US students their age.
This study hypothesizes that Kazakhstani students between the ages of 18 and 21, despite being digital natives, will find the critical
analysis of internet derived visual images difficult as or more difficult than the critical analysis of written texts. It is further hypothesized
that although these students are already visually and digitally literate in some respects, they are not yet fully literate in respect to the ability
to think critically about what they see.
Rustembaev, B, ...,
Kuatbekova Zh,

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.
Rybina, L.
BCB, KIMEP University, Kazakhstan
liza@kimep.kz
Sorochenko, A.
Interactive Media Group, Kazakhstan
asorochenko@gmail.com
Service Quality in Mobile Telephony Firms in Kazakhstan:

The Relationship of Service Quality Dimensions to Customer Satisfaction
The purpose of this research is to investigate factors that lead to customer satisfaction in the mobile telephony sector in Kazakhstan,
namely tangibility, reliability, responsiveness, assurance and empathy.
61
Design/methodology/approach Field research was conducted. The construct measures were adapted from the relevant literature. The
SERVQUAL scale was used to measure tangibility, reliability, responsiveness, assurance and empathy. The sample consisted of one
hundred residential non-business mobile phone users in Kazakhstan. Reliability tests and statistical analyses were performed to both confirm
scale validity and reliability and answer the research questions.
Findings The results indicate that only two out of five service quality dimensions (tangibility and reliability) were proved to have
positive significant relationship with customer satisfaction, while responsiveness, assurance and empathy were not significantly related to
customer satisfaction.
Research limitations/implications For a more detailed investigation of service quality and customer satisfaction, a future study could
apply the Gap Model examining the gap between customer perceptions and expectations. Moreover, other factors influencing customer
satisfaction could be studies as well.
Liza Rybina is an Assistant Professor on special appointment at the Department of Management and Marketing, Bang College of
Business, KIMEP University. She has over fifteen years of teaching experience at both the undergraduate and graduate levels. Her research
interests cover social marketing, consumer behavior, tourism, ethics and business education.
Alexandra Sorochenko has an MBA from KIMEP University. Currently she works as Client Service Manager at Interactive Media Group.
Rybina, Liza
KIMEP University
liza@kimep.kz
Collaborative Learning Techniques for Teaching Marketing and

Sales in a Western-style University in Kazakhstan.
In a transition of Kazakhstani economy from centrally planned to market-oriented that operates in a dynamic globalized environment, the
country needs trained and educated professionals capable making knowledgeable decisions in their fields. The role of educational system is
to prepare young graduates to think critically and make professionally sound judgments. In a modern world of information overload and
complexity, knowledge is not stable and given. Knowledge is produced by analyzing information and mutual agreement of knowledgeable
peers. With new demands posted by the industry on university graduates, the educational institutions are to employ teaching techniques that
develop students creative and critical thinking and develop their interaction skills. This paper overviews collaborative learning approaches
and provides an example of using small group peer interaction techniques for teaching marketing and sales at a Western-style university in
Kazakhstan.
Rybina, Liza
liza@kimep.kz
Ostrovsky, Alexander
aostrovs@kimep.kz
Reardon, James
MCB, University of Northern Colorado,
James.Reardon@unco.edu
The Impact of Consumer Ethnocentrism on Airline Preference among Kazakhstani Travelers

As Kazakhstan actively integrates into global economy, the cross-boundary flow of business and tourism travelers has increased
dramatically. When former monopolized airline industry was deregulated, new independent airlines emerged in Kazakhstan and foreign
airline companies came to the market, competition, especially for international destinations, has intensified. The purpose of this research is
to analyze how integration of Kazakhstan in international tourism is affected by behavior of local travelers in selecting an airline. The study
examines the impact of consumer ethnocentrism on tourists willingness to fly to a destination by national or foreign airlines. Field research
was conducted. The construct measures were adapted from the relevant literature. The short six-item CETSCALE was used to measure
consumer ethnocentrism. The sample consisted of one 173 travelers from Kazakhstan. Reliability tests and statistical analyses were
performed to confirm reliability and answer the research questions. The results confirm positive statistically significant relationship between
consumer ethnocentrism and travelers preference to fly by national airlines. The relationship between ethnocentrism and flying by foreign
airlines was not proved. For a more detailed investigation of travelers behavior in selecting an airline, a future study could examine other
factors such as service quality, price, and demographics. Nevertheless, the current research provides goods insights into impact of consumer
ethnocentrism on travelers behavior and can bring important managerial implications for marketers of national and foreign airlines
operating in Kazakhstan.
Liza Rybina is an Assistant Professor on special appointment at the Department of Management and Marketing, Bang College of
Business, KIMEP University. She has over fifteen years of teaching experience at both the undergraduate and graduate levels. Her research
interests cover social marketing, consumer behavior, tourism, ethics and business education.
Dr. Reardon is the Chairperson and Professor of Marketing at the Monfort College of Business, as well as the Director of Global
Programs. His publications have appeared in the Journal of Marketing, Journal of Retailing, Journal of International Marketing, Journal of
Marketing Education, among others. Dr. Reardons research interests mainly focus on Retail Consumer Behavior and Cross Cultural
Consumer Behavior. He was named the UNC Distinguished Scholar and has been named the Monfort College Scholar five times. His nonacademic background includes managing several businesses in various functions.
62
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Sadvakassov, Madi
LL.M student, KIMEP University (Kazakhstan)
lucky.madi@mail.ru
Tax avoidance and tax evasion

Tax avoidance and tax evasion are two kinds of activities that are usually undertaken by taxpayers to reduce their tax burden. Recently,
the problem of tax evasion has become more and more serious, tax avoidance has sprung up, tax evasion and tax avoidance has become the
focus of the whole society.
The distinction between tax avoidance and tax evasion is very clear in the academe.
Tax books often define tax avoidance as an attempt to minimize the payment or altogether eliminate tax liability by lawful means, i.e. it is
65
the legal utilization of the tax regime to one's own advantage, in order to reduce the amount of tax that is payable by means that are within
the law. Examples of tax avoidance involve using tax deductions, tax havens, special economic zones, special tax regimes, replacement of
an employment contract for a contract of civil nature and other types.
By contrast, tax evasion refers to the elimination or reductions of one's correct and proper tax by fraudulent means and is a criminal
activity. It includes, in particular, dishonest tax reporting (such as declaring less income, profits or gains than actually earned; or overstating
deductions) and use of phony enterprises. In almost all countries those performing tax evasion are subject to fines or even imprisonment.
To taxpayers is very important to understand the difference between these two concepts, and its implications on the business or
transaction structuring.
Madi Sadvakassov is LLM student at KIMEP University.
Safarova, Z
Ahrorova, A
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Saparov, Salamat Perdebaevich

Department of the English language and literature
Nukus State Pedagogical Institute named after Ajiniyaz
Uzbekistan
ssp-81@mail.ru, master_nspi@yahoo.com
Comparative research of adjectival phraseological units in the English and Karakalpak languages
The comparative typological study of languages of different systems presents one of the new stages in modern Karakalpak linguistics.
Particularly, a rich and an original fund of Karakalpak phraseology still remains unstudied in the comparative-typological course. The
typological-comparison of adjectival phraseological units in the English and Karakalpak languages, to our point of view, is one of the
newest objects to research. The comparative analysis of the phraseological material (of these two different languages) is a great importance
because studying the historical development of languages one can gain much opportunities to solve more difficult problems on the subject.
66
In our research work we tried to find the specific peculiarities and similarities of formation of adjectival phraseological units (APhU)
their structural grammatical divisions and semantic groups. According to points of view of leading linguists we also agreed to divide APh as
adjectival comparative phraseological units and non-comparative APhU and found these types in the Karakalpak language too.
As a
result of the profound analysis of the structural-grammatical and structural semantic content of adjectival phraseological units of the two
types of English and KarakalpakAPhU, we have revealed that the number of grammatical markers exceeds greater in Karakalpak than in
English APhU.
Completing the research we gained to give the comparative classification of APhU in structural-grammatical and lexical semantic
aspects. The phraseological formations in the compared languages differ greatly, but the meaning of them can be referred by means of their
equivalents (full, partly coinciding by means of explanation and etc.). According to the number of components APhU were divided as twocomponent, three-component, and four- component and polycomponent ones. Syntactically we differentiated them as a) APhU which have
the form of a simple combination of words; b) APhU which have the form of simple sentence; c) APhU having the form of complex
sentence.
In Karakalpak there were found so-called Tenglesek icomponentli APhU (Symmetrical two-component APhU) which include euphonic
stylistic devices as alliteration and assonance, making the speech more impressive. We ensure the present research makes a greater
theoretical and practical importance and inspires young scholars for new scientific encouragements.
Saparova, Aizhan
MBA student, KIMEP University (Kazakhstan)
aizhan.sapar@gmail.com
Running business under international treaties on technical cooperation: the tax implications

:
Large international projects are sometimes performed based on the special intergovernmental agreements. I would like to start to develop
this topic based on the agreement between Governments of Kazakhstan and Peoples Republic of China concerning the cooperation in
construction and exploitation of Kazakhstan-China gas pipeline was signed in Astana on 18 August 2007, which came into force on
8 June 2010.
On 14 October 2009 the Parties signed a protocol to the Agreement, developing certain points of the original Agreement. It considers
Beineu-Shymkent gas pipeline as the second part of Kazakhstan-China gas pipeline. The main purpose of the Protocol is to develop longterm cooperation between Kazakhstan and China in construction and exploitation of Beineu-Shymkent gas pipeline, - said Minister of Oil
and Gas Sauat Mynbayev, presenting the draft Law5. The foreseen length of the gas pipeline is 1,475 km. This project is considered socially
important: e.g. the pipeline will supply with gas the Southern regions of Kazakhstan6.
The next step was the agreement between the Kazakh National Company KazTransGas JSC and Chinas Trans-Asia Gas Pipeline Ltd
to establish the Beineu-Shymkent Gas Pipeline LLP7. The agreement between those companies was signed on 12 June 2010
Saparbekovna, A.
National Academy of Sciences of Kyrgyz Republic,
Institute of Economic Researches,
Department of Regional Economy,
Senior scientific worker,
Candidate of Economic Sciences (PhD)
MACROECONOMIC INSTABILITY OF THE KYRGYZ REPUBLIC

AS RESULT OF IMPACT OF THE GLOBAL CRISIS
This article contains an overview of problems of macroeconomic instability of the Kyrgyz Republic as result of impact of global crisis.
The world economy has entered a very difficult phase characterized by significant downside risks and fragility. The financial turmoil
generated by the intensification of the fiscal crisis in Europe has spread to both developing and high-income countries, and is generating
significant headwinds. Although such a crisis, should it occur, would be centered in high-income countries, developing countries would feel
its effects deeply. Capital flows to developing countries have declined by almost half as compared with last year.
Even if aggregate developing country growth were to remain positive, many countries could expect outright declines in output.
Kyrgyzstan is a country with a small and open economy; therefore the world crisis is being imported through several channels: in
particular through export and re-export of goods and services, through money supply, including foreign exchange inflows, and through
demand for labor force.
Another important factor for the economy of the Kyrgyz Republic was a decline in the volume of transfers by labor migrants from Russia
and Kazakhstan.
In this highly uncertain environment, the Kyrgyz Republic should evaluates its vulnerabilities and to be prepared for contingencies to
deal with both the immediate and longer-term effects of a downturn.
Sarbassova, Arailym
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arailym@kimep.kz

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Arailym Sarbassova, lecturer of Kazakh program, master of linguistics, has 12 years of practice in educational sphere. She is participant
of many international, republican conferences. Moreover, she has published many academic articles.
Sayakova, S
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Seitova, Aisham, and Shegebayev, Maganat

Language Center
aisham@kimep.kz and magas@kimep.kz
Enhancing Language Curriculum for Business Majors

Mastering business language skills starts in classrooms. As it is stated by Grosse and King (2005), instructors and professors teaching
business language are trying to bring the world of business into classrooms by introducing cases, business news media and business
language texts as media of instruction. Those activities also go along with establishing networking between educators and businesses (e.g.
strategic alliances) that help create the collaborative learning environment conducive for learner-centeredness. There are also some other
suggestions for bringing learning languages and businesses together, for instance, through writing case studies, involving alumni and
offering tuition at the workplaces.
Some business schools have realized the importance of introducing the language learning into their curricula, as it is illustrated by
Babanoury (2005) who writes that the University of Pennsylvanias Lauder Institute of Management and International Studies started
offering a double degree with the extensive program of learning one of the eight most wide-spread languages of the world. According to the
mission of Lauder Institute, it intends to prepare business students for their roles as 21st century global leaders by improving their language
skills, teaching them how to bridge cultures with ease and become truly sensitized to the surrounding cultures in which they will later be
global business professionals. Nijmegen University in the Netherlands, according to Planken et al. (2004), introduced tertiary-level
foreign language courses into the curriculum for IBC (Intercultural Business Communication) program.
Aisham Seitova, MA, is a lecturer and a program leader for Modern Languages. She teaches undergraduate courses across the fields of
English and General Education. AishamSeitova has published several papers in international journals and conference proceedings on the
subjects of language teaching and educational leadership.
Maganat Shegebayev, MATESOL, DBA, is an assistant professor. He has a number of international publications and has been involved
in various educational projects across Kazakhstan and abroad. His research interests include business communication, linguistics,
educational management and leadership, language policy and planning.
Seitova Aisham
Language Center
aisham@kimep.kz
Shegebayev Maganat
Language Center
magas@kimep.kz
Educational Leadership Practices in the Cultural Contexts of Malaysia and Kazakhstan

This paper, within the framework of the bigger research project that is being currently carried, explores the educational leadership
practices in Malaysia and Kazakhstan. Various concepts as well as leadership practices pertaining to both countries will be presented and
analyzed. A review of leadership theories (Bush, 2003) and how leadership theories are studied (Gunter, 2006) have revealed a versatility of
69
types, models and approaches practiced. Hence this study looks into what composes a practical application within the cultural contexts of
two countries. Todays process of rapid globalization in various fields of human activity, let them be in education or in business, places
special importance on understanding the cultural specifics in leadership practices.
Aisham Seitova, MA, is a lecturer and a program leader for Modern Languages. She teaches undergraduate courses across the fields of
English and General Education. Aisham Seitova has published several papers in international journals and conference proceedings on the
subjects of language teaching and educational leadership.
Maganat Shegebayev, MA, DBA, is an assistant professor. He has a number of international publications and has been involved in various
educational projects across Kazakhstan and abroad. His research interests include culture, linguistics, educational management and
leadership, language policy and planning.
Sepbayeva Karlygash
Kazakh National University, Higher School of Business and Economy,
Kazakhstan
swallow.sk@mail.ru
Tax mechanism of Kazakhstan: Should state agencies pay tax on vehicles?

Nowadays environmental issues are very critical and every country tries to optimally solve such problems. One mechanism for solving
this is a tax on vehicles. However some exceptions concerning this tax contradict to its purpose in the tax legislation in Kazakhstan. For
example, according to the Tax Code government agencies are not payers of vehicles. We all know by what car our officials travel.
Expensive cars consume more fuel and therefore environmentally harmful emissions to the environment are more than conventional cars of
"middle class." The paper presents statistical data, showing how expensive cars are harmful, they are compared with the naughty vehicles of
other categories. Exploring the international experience of taxation on vehicles and comparing it to the specific characteristics of taxation in
our country, I concluded that the following measures would solve this paradoxical problem:
not include government agencies to the list of non-payer of vehicles;
set as the tax base amount of fuel consumed, not the volume and power, the number of seats and cargo capacity in
accordance with the law.
Karlygash Sepbayeva, master course, I year, is a student of al-Farabi Kazakh National University. She received BA in this university.
Seunghack Oha1,
aSampoerna School of Business,
Jl. MT Haryono, Jakarta, Indonesia,
oshcho@hanafos.com
Ashraf M. Ismail,
bSampoerna School of Business,
ami2@cornell.edu
Nuruzzaman Arsyadc
cSampoerna School of Business,
nuruzzaman.arsyad@gmail.com
Credit Rating Heterogeneity across Asian Bond Markets:

Information Asymmetries and the Divergence of Regional Credit Ratings
We provide evidence for the existence of credit ratings heterogeneity across Asian corporate bond markets, by which we mean that the
gap between national and international credit ratings for Japanese corporate bonds is smaller than the corresponding credit ratings gap in
ASEAN bond markets. We hypothesize that a higher level of asymmetric information about corporate performance in ASEAN bond
markets hinders the price discovery process and prevents the convergence of national and international credit ratings. Drawing upon the
literature on proxy measures of asymmetric information, we find that the price-earnings ratio is significant for explaining the credit ratings
gap in Japanese and ASEAN bond markets, but the leverage ratio is significant only in ASEAN bond markets. These results suggest that the
debt-signaling model can explain credit ratings heterogeneity across regions, and that the leverage ratio is also an effective means for firms
in emerging markets to signal their credit-worthiness.
Prof. Seunghack Oh, PhD. He received a PhD degree in economics from the Ohio State University, Columbus, Ohio USA in 1988. He is
now Associate Professor of Economics and Finance at Sampoerna School of Business (SSB), Jakarta, Indonesia and Adjunct Professor of
Finance at Shanghai University (SHU), Shanghai, China. In SSB and SHU, he is teaching subjects of Economics and Finance and his
current research areas are capital and commodity market, and regional economic integration and FDI.
Seydin, A'mir
s_amirlan@mail.ru
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Shamatov, Duishon
University of Central Asia
Kyrgyzstan
duishon.shamatov@ucentralasia.org
Performance of Kyrgyz Students in International Educational Assessments and its

Implications for Improvement of Education Quality
Quality education is a fundamental base for the development of a country. Unfortunately, educational quality in Kyrgyzstan has
deteriorated after the break-up of the Soviet Union. Increasingly immersing into the global changes and restructuring, Kyrgyzstan
undertakes in the international assessment research studies. In 2006, it has participated in the Programme for International Student
Assessment (PISA), an international comparative assessment of 15-years old school students, which was carried out again in
2009. Unfortunately, the results for the students of Kyrgyzstan were dismal, as they secured the last position in both PISA assessments, in
2006 and 2009. The results demonstrated that the students of Kyrgyzstan are not equipped with knowledge and skills that are vital for
successful job competition in the global labor market. This paper examines the results of both tests and their implications for Kyrgyzstan.
Kyrgyzstan has participated in PISA to get objective indicators of the quality of education as well as learn some lessons from the test results
in order to assess their citizens employability in the global market-oriented society. It also attempted to improve the quality of education
based on reliable and solid evidence of the PISA results. However, to date, there are no in-depth studies in Kyrgyzstan that are about the
results and impacts of PISA test on secondary education quality. In this presentation, the author shares the findings of his independent study
and shares some policy and practice implications.
Shamatov, Duishon
University of Central Asia
Kyrgyzstan
duishon.shamatov@ucentralasia.org
Review of Early Grade Reading in Kyrgyzstan

This presentation describes the findings of reading research in the early grades in the Kyrgyz Republic. During the former Soviet Union,
Kyrgyzstan achieved significant progress in the field of education. Adult literacy was nearly universal, primary and secondary graduation
rates were high. After the dissolution of the Soviet Union in 1991, Kyrgyzstan experienced serious problems in all public spheres, including
education, and suffered from two major systemic shocks: 1) a dramatic loss of available financial resources and 2) an inexorable transition
from planned economies to market-based systems. New realities require the ability to apply knowledge flexibly, to cope with the cognitive
requirements of unfamiliar tasks, to recognize and solve problems, and to self-manage new learning. A qualitative review of current
pedagogical practices and materials related to early grade reading was conducted in 2011. The focus of the interviews was on current
pedagogical practices and materials used in early grade reading instruction, as well as factors that affect early grade reading acquisition.
Interview guides were prepared and used in a semi-structured format with stakeholder groups. The interviews were conducted in Russian
and Kyrgyz. In addition to in-depth interviews with key stakeholders, relevant literature and materials were also reviewed to assess the state
of instructional and educational resources available in grades one to four. The research team chose a purposive sample of respondents in
order to portray accurately various opinions about early grade reading instruction, methods, and resources. A total of 25 interviews were
conducted. The sample included education officials (Ministry of Education), pre-service teacher training institution staff, Academy of
Education members, authors of childrens literature, representatives of international organizations, primary school teachers, and parents.
Shenebekova G.S., Toregozhina Zh.R., Orazbayev A.E.,

Al-Farabi Kazakh National University, Republic of Kazakhstan
gulzada.shynybekova@mail.ru
Purification of emissions by thermal power plants and their utilization

This study focuses on the mitigation of the problem with emissions by thermal power plants, the most harmful air pollutants for the
environment. A new approach to solve this environmental problem, including recovery of CHP waste gases by their conversion into
secondary products was suggested. It included a set of science-based environmental, technological and technical solutions aimed at
developing efficient method of integrated processing of CHP emissions to produce sulfuric acid, carbonic acid, and ammonia. The result of
this study is the vortex device that provides reliable cleanup of CHP emissions. The technology involving low-temperature oxidation of iron
() - tributyl phosphate complexes applied to reduce the toxicity level of gas emissions resulted in synthetic gas, which may be further
converted into dimethyl ether (DME), considered as a promising fuel for diesel and petrol engines.
The group of researchers is supervised by Zhanna R. Toregozhina, Associate Professor, Chair of the Department of Energy & Eecology
at Al-Farabi Kazakh National University. Orazbayev A.E., C.Sc., is a Senior Lecturer; Gulzada Shenebekova is a Master Student.
71
Sherimov N.
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The article is devoted to some questions of organizational-legal maintenance of activity of courts. The author considers history of
development of organizational-legal maintenance of activity of courts in territory of the Republic of Kazakhstan.
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Shkaliberda,Vladimir
Executive MBA Program, EEC/BCB,
v.shkaliberda@kimep.kz
Learning: Factors of Choice and Latest Trends for 2013

Based on recent research and business publications on e-learning development collected in 2012, the current trends impacting e-learning
are briefed; the issues relevant to e-learning in 2013 are summarized. Specific areas influencing the e-learning development are discussed,
such as digital content, elements of cloud computing, platform selection process, and role of social networks and mobile access to elearning. In addition, the concept on e-learning platform selection from the authors research and business practices in Kazakhstan is
presented. The purpose of this paper is to provide a general view in e-learning trends by reviewing the most recent and relevant studies in
this field and pointing out questions relevant to e-learning development in a contemporary organization. This paper can be used by the
business and academia representatives involved in administrating e-learning process.
Vlad Shkaliberda works for Executive MBA Program at KIMEP University. He started doctoral research, holds an MBA degree and has
over 19 years of professional experience in consulting, marketing; e-learning, accreditation and higher education; content management, and
project management in IT and telecommunication industries in Kazakhstan, Central Asia and EU.
Silinichenko Elena

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Smagulova, Juldyz and Landis, David

Language Center
KIMEP University
juldyz@kimep.kz and landis@kimep.kz
Conceptions of Literacy and School Practices: The Case of Kazakhstans Primary Schools
Norton (2007: 6) rightly observes that [t]he dominant conception of literacy among governments, policy-makers, and many members of
the general public is that literacy references the ability, on the part of individuals, to read and write. This notion of literacy is reflected in
pursuit for universal literacy, in the national survey questions Can you read?/Can you write?, and in the reports of countries literacy rates.
According to the national census results for the past several decades, Kazakhstan could be considered as a highly literate nation. However,
the latest PISA results show quite an opposite picture: of the 74 countries tested in the PISA 2009 Kazakhstan came up 64th in reading. The
question arises: Why did Kazakhstani children perform so poorly in the test? What kind of literacy practices are children socialized to in the
classroom? What conceptions of literacy are dominant among primary school teachers?
This paper aims to critically examine current school literacy teaching practices in Kazakhstan. It draws on ethnographic observations of
the classroom literacy practices in two Kazakh-medium schools in Almaty. Our study is based on understanding that literacy is not just a
skill, but a socially constructed practice that is best understood in the context of wider institutional practices and with reference to unequal
access to social, economic, and political power (Street 1993, Norton 2007, Hornberger 2003, Kramsch 2002).
72
Smagulova, Raushan
,
raushans@kimep.kz

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Raushan Smagulova, Candidate of Philological Sciences, Lecturer at KIMEP University Language Center. Her research interests include
Contrastive Linguistics, namely comparative analysis of phraseologies in the Kazakh and German languages, and methods of teaching
German and Kazakh as a foreign language, and Kazakh as a second language.
Smirnova, Lyudmila
International School of Economics, Kazakh-British Technical University, Almaty
smirnovalyudmila@hotmail.com
A Text-Based Discovery Approach to Teaching Grammar

According to M. Celce-Murcia, there are very few rules of English grammar that can be applied and used without reference to context;
most of them are functionally motivated (Marianne Celce-Murcia. Why it makes sense to teach grammar in context and through discourse.
In: New Perspectives on Grammar Teaching in Second Language Classroom, 2002, pp. 119-133). As a result, a rule-based grammar
instruction should be supplemented with studying grammatical features in context.
The presentation deals with the text-based approach to teaching grammar to advanced students. This level makes it possible to analyze
grammatical forms and structures with a view to identifying semantic and functional characteristics they acquire in the text that are not
always recorded in grammar text books. After the selection of an appropriate authentic text, the in-class work goes through three stages.
The first stage includes understanding the text, its plot, theme, structure and the message it conveys. The second is the analysis of the role of
the grammar point/s in focus in the structural and semantic organization of the text. During the third stage additional features of the item/s
revised are identified and used in summarizing, interpreting and evaluating the text. To illustrate how this approach works, some extracts
from the stories of British and American writers are analyzed.
The benefits of such an approach are obvious. In addition to enhancing learners grammatical skills, it further develops their reading and
speaking proficiency, helps incorporate critical thinking into the classroom and boosts interest in the reading process.
Smirnova Lyudmila, Candidate of Philological Sciences, is an associate professor at the Kazakh-British Technical University
International School of Economics. She has over 30 years of professional experience in teaching English, English grammar, Business
English, ESP, and IELTS Preparation at the higher educational institutions.
Sokina, Nadezhda
nadezhdasokina@gmail.com
Bogoviyeva, Elmira
elmb@kimep.kz
The Study of Consumer Behavior and Decision Making

Towards Under the Arms Protection Category in Kazakhstan
The project explores and identifies insights of the average Kazakhstani consumers attitude and behavior towards deodorant category.
Three studies were conducted for identifying factors, which influence decision on purchasing specific deodorant brand. First study was a
content analysis of creative and execution strategies, message appeals used in the TV commercials of all brands of deodorants available on
Kazakhstani market. Advertising content revealed effectiveness of communication materials in terms of persuasive power and its
memorability. Second research project was an analysis of investments in marketing communications by leading FMCG companies in
Kazakhstan. Secondary data, the share of voice was compared in order to find out the impact of advertising expenditures on market share
and sales. Third study was organized in the form of in-depth interviews conducted with the purpose of finding out most influential factors
that consumers consider in choosing particular brand of deodorant. Based on the findings, recommendations for the marketing of deodorants
were developed and introduced.
73
Nadezhda Sokina is working as marketing manager for Colgate-Palmolive Kazakhstan. She has extensive experience in marketing of
FMCG in Kazakhstan.
Elmira Bogoviyeva, Ph.D, is an assistant professor of Marketing at KIMEP University. Her research interests are in the areas of brand
development, social media and sustainability.
Stanis, Daria
Peoples Friendship University of Russia
Faculty of Humanitarian and Social Sciences
Department of State and Municipal Management
dariona@mail.ru
Instruments for Stimulating Sustainable and Responsible

Corporations in Russia
It is crucial for Russian business to understand the increasing role of social responsibility issues that might influence sustainability both in
the economic and the social sphere. There is already some progress concerning this issue. First, we should mention the informational
support on sustainable development in Russia. Sources such as an agency of social information, a web-site of social responsible business, a
CSR-journal and a national forum of corporate social responsibility are some good examples. Second is the education of a new generation of
managers through training facilities, round tables with leading national and foreign experts, lectures and seminars in schools and
universities. The third way is a social partnership between business and the state trough national associations of industry and
entrepreneurship. The fourth instrument is to stimulate and adjust the politics of social responsibility in business circles by organizing PR
actions nominating the best good business initiatives. Finally, it is important to notice one more priority in the drive for sustainable
development of business in Russia: development of international cooperation and integration of international standards.
Daria Stanis, PhD, associate professor at the Public Administration Department of Peoples Friendship University of Russia. Bachelor in
economics (2000), master in international management (2002), Graduate from School of Practical Psychology (2004). Lecturing: Corporate
Governance, Marketing, Management in the Private and Public Sector, General Economics, Public Sector Economics, Public Relations.
Strekozova, Darya
KIMEP University
dasha.leader@gmail.com
Personal Branding through Social Network Profiles

Internet, specifically social networks, have become a daily need for most people. But how do we position ourselves in the online space?
What kind of image do we translate to the world via our social network profiles? This Research measures which aspects of social network
profiles are the most appropriate to increase personal branding effectiveness.
The paper will explain in detail the methodology on how to measure perception of profile viewers and which tools are the best to create
an online image a site owner really wishes to have.
The Research examines social profiles of five owners, which have accounts in Facebook.com and Vkontakte.ru. Evaluators of the profiles
are 30 independent interviewees, who explain detailed aspects of what they perceive after they monitor three profiles of the owners.
This paper might interest any PR-practitioners who would like to know more about tools for effective personal branding in Kazakhstan.
Suleimenova, E.D
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esuleim@gmail.com
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Suleimenova, Zharkynbike
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zhanna.sul123@gmail.com

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Suleimenova, Ziash
ziash@kimep.kz
Will Bilingualism Be Valid Among the Younger Generations in Kazakhstan?

This study provides a unique perspective on the factors that determine bilingualism in Kazakhstan, its development and maintenance at
the individual and societal levels. Current language policy is aimed at expanding spheres of use of Kazakh, the elevation of the status of
Kazakh and of the levels of Kazakh-language competence, standardization and modernization of Kazakh (Smagulova, 2008). The study
analyzes people beliefs about bilingualism. Parents were interviewed on their opinions of bilingualism as a desired or mandatory objective,
on language socialization, bilingual education and practices in social contexts, educational discourse, language planning and interpretation.
Given the interdependence of research, policy and practice, the insights gathered in the studies presented are not only of scientific interest,
but also bear important implications concerning the perception, understanding and promotion of bilingualism in individuals whose language
acquisition and use have not been studied enough at the socio-political and scientific levels.
Ziash Suleimenova, MA TESOL is an English instructor at KIMEP University. She has over 30 years of professional experience in
teaching English. Recently her research paper, which was previously featured at the University of London in June 2012, and later at the 3d
World Conference in Brussels, was published in America.
Sultansharav, Ainagul
miroirefleur@mail.ru
System of National Accounts and Accounting and Audit Development in Market Conditions
Today, when Kazakhstan strengthens the positions in the world market and aspires to enter into community of 50 most competitive
countries of the world and the Kazakhstan companies actively enter the foreign markets, special value gets reforming of system of the
account and audit in the country. The account and audit system should correspond to the international standards. One of the directions
designated in the Message of the President of Republic Kazakhstan ON. Nazarbayev to the people of Kazakhstan New Kazakhstan in the
new world, is: acceleration of process of transition of legal bodies of Kazakhstan on the International standards of the financial reporting.
Suyundukova, R.
KIMEP University
rbs@kimep.kz
Bragina, L.
KIMEP University
ludmila@kimep.kz
Fidirko, N.
KIMEP Universit
comcour@kimep.kz
Zaitseva, M
KIMEP University
CONCEPTION OF BUSINESS PROCESSES IN KIMEP STUDENTS AREA

Using of the standard description, execution and interaction of processes in higher education - the need of today's life. Modern tools for
describing business processes using a standard description of these processes, or graphical notation for modeling. These symbols can
simulate the process of communication and control, visualization process.
75
Sydyknazar, Assel
Madeni Kazyna - Tarihka Tamshy Social Fund
Harvey, Ken PhD

KIMEP University
Kazakhstan Ebooks Project

For environmental, economic, educational and informational reasons, Kazakhstan writers should get into the ebook business. This session
will explore why this should be done and how it can be done. How is problematic, since the largest ebook publisher in the world,
Amazon.com, will not allow Kazakhstan residents to author or even purchase ebooks with that gigantic company. But Kazakhstani NGO
MK-TT and American NGO The International Education Institute have developed a strategy to get around Amazons restrictions and are
now recruiting writers to participate.
Assel Sydyknazar, who also writes under the pen name of Alice Lentensco, is the CEO of a Kazakhstan-based NGO, Madeni KazynaTarihka Tamshy Social Fund. She is a graduate of Taraz State Pedagogical University and Rice University, with a masters degree from the
American Military University. Ken Harvey, PhD, is a KIMEP University associate professor with three decades of professional experience
in publishing, PR/marketing, non-profit service, and new media technologies. He is also president of the American NGO The International
Education Institute.
Syzdykov, Zhanat, Senior Lecturer, Accounting Department

KIMEP University, Almaty; Kazakhstan
Mashakov, Madi
DBA Candidate, Accounting Department
KIMEP University, Almaty; Kazakhstan
Exploratory Study of Liquidity and Corporate Governance Association with

Firm Performance: Kazakhstan Experience
Corporate governance issues and last decades financial bankruptcy scandals in the Western world taught good lessons about the
relevance of the agency problems in modern corporations and, consequently, the importance of corporate governance the set of
mechanisms and mitigates the agency problems leading to better decision-making and higher performance of both financial and nonfinancial
firms. Financial crises in South Asia and Russia in 1997-1998, and as recent as in 2008-2009 provide additional evidence of importance of
corporate governance. Weak or corrupt corporate governance practices in financial institutions and corporations worsen the situation and
lead to a conclusion that agency problem and corporate control are key fundamentals for investment process, influence on the shareholder
wealth and hence on the firm value.
Establishment of good corporate governance together with identification of good governance practices has become an increasingly
important task for CIS counties and Kazakhstan for several reasons. First reason, countries are transforming from state and centralized
oriented economies to a private sector centered economies. Second reason is that privatization was taking a vary rapid and important role in
establishing private ownership in these countries. Third reason, very quick replica of corporate governance practices (for example, corporate
codes adoption according to the requirements of the Kazakhstan stock exchange) resulted in weak and inefficient boards in corporations.
The focus of this paper is to study the existence or association between liquidity, corporate governance and firm performance of
Kazakhstan firms between 2005 and 2010. This paper focuses on Kazakhstan due to its growing role in the Central Asian and former CIS
markets region, its great potential in global financial markets. Empirical studies examine the relationship between liquidity, corporate
governance and find some relationship between the liquidity and firm value.
The paper starts by literature review and its implications on Kazakhstan market; relations of liquidity measures to corporate governance,
firm performance and, with this, the association among these factors. Next, we discuss problem statement introducing the theoretical basics
and relevant definitions and the significance of the study are provided. The paper finalizes discussing the preliminary results that liquidity
enhances corporate governance, and in its turn, improved corporate governance leads to a better firm performance; limitations and potential
for further research conclude the paper.
Even now the effects of world-wide crisis shatter the economy of various countries. The industry of pension funds is tightly correlated
with international market. Despite the fact that pension funds are less vulnerable than other common financial organizations due to strict
regulations of agency of financial supervision (AFS hereafter) and conservative investments policies, funds are inevitable component of
financial sector that suffers one of the first ones in case of crisis intervention.
The pension fund market has a substantial position in the economy of Republic of Kazakhstan. The total assets of all accumulated
pension funds in Kazakhstan represent 9.7 % of GDP as of 01/10/12. The close relation with international market made pension funds more
vulnerable to world-wide crisis effects together with the rest financial organizations. The operations of pension funds play inevitable role for
almost whole population of Kazakhstan.
Therefore, the research of local pension funds, which proves to be contributing to knowledge of wide specter of people, does not lack of
insignificance. Such terms like performance and size are not the least intriguing variables to conduct research with. Kazakhstani pension
market is represented by oligopoly (few large pension funds in the industry), thats why size is crucial element in identifying the
performance. The findings of this issue could provide contribution to the overall understanding of Kazakhstani pension funds specific
nature.
This business paper will cover the correlation between two variables performance and size of pension funds of Kazakhstan. The
studies devoted to evaluation of abovementioned variables related to sphere of pension fund are used as basis for justification of actuality
and relevancy of the study. The methodology part explains what methods represent the basis of the analysis. Depending the outcomes,
conducted regression analysis may be checked by heterscedasticity and normality distribution tests between performance and size variables.
The financial statements of pension funds of Kazakhstan for the period 2008-2012 is considered to be the only source of information we
cannot perform the analysis without. However, it is quite common to have various differences in format and specifics of data interpretation
of the financial statements that will represent further challenge for the researcher. Consequently, its logical to anticipate several
modifications and adjustments to generalize the accounts of financial statements under the same concepts and standards in order to conduct
the analysis. Basically, two sources of publicly available information proved of use: depositary of financial statements (DFS hereafter) and
database of Kazakh stock exchange (KASE hereafter). According Law of Republic of Kazakhstan about Audit activity, Accumulated
Pension funds are subject for mandatory audit. Therefore, yearly audited financial statements are presented in DFS. Moreover, accumulated
pensions funds are monitored by AFS on monthly basis to comply with profit indexation, capital adequacy ratios and etc. standards. That
makes monthly activity reports possible to extract from database of KASE.
76
Tanasheva M.R., Kalabaeva M.K., Zhakupova A.S.

Al-Farabi Kazakh National University
saposh1@mail.ru
Environmental assessment of conversion of phosphogypsum-based industrial waste to soil ameliorants

This study aims to investigate possible solutions to the problem of deep integrated processing of mineral raw materials. The technological
procedures used elsewhere are not applicable to Kazakhstani reserves of phosphates because of a unique chemical and mineralogical
composition of phosphorus compounds. Moreover, Kazakhstan lacks resource-saving technology that could recover phosphorus production
wastes and return them into technological cycle. Technological processes using polyhalite are not developed at all. However, necessary for
plant growing elements are contained in these low-quality ores. In addition, polyhalite salts could be used as a micro-fertilizer. To address
this issue, new sorbents, representing mixtures of phosphogypsum and polyhalite were investigated for their sorption behavior. The results
of this study showed that combination of polyhalite and phosphogypsum may serve as the base for new synthetic ameliorants with such
nutritional microcomponents as boron, calcium, magnesium, potassium. The optimal ratio of phosphogypsum to polyhalite was found to be
equal to 1:1, this ratio results in a product with high agrochemical properties. Optimal amounts of this ameliorant were recommended for
treatment and recovery of acidic and saline soils. The composition of the proposed ameliorant was established: calcium (28,0-35,5%),
magnesium (7.5-12.5%), potassium (5.6 8.9%), phosphorus (18.8-28.5%). Technology of the synthesis of phosphogypsum-based
ameliorants implies purification of industrial waters from phosphates up to 80.0-97.6%.
Maruan R. Tanasheva, Professor of General and Inorganic Chemistry at Al-Farabi Kazakh National University, winner of Soros ISF
award in 1994, "Woman of the Year" award in 1999, "Excellence in Public education of Kazakhstan" in 2005. Her co-authors Mayra
Kalabaeva, Associate Professor, and Aisulu Zhakupova, a Master student at the Department of General and Inorganic Chemistry.
Tasimova, Sarsenkul
,
abdrachmanova@mail.ru

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Taylor, Leon
77
Third law of demand

Alchian and Allens third law of demand states that as a fixed cost increases by the same amount for high- and low-quality goods, the
relative price of high-quality goods will fall and the relative quantity demanded of them will rise. We examine a more general hypothesis by
relating the ratio of the quantities of sales of premium to regular-grade gasoline to the ratio of premium to regular prices, controlling for
other supply and demand factors. We find some preliminary evidence for this general hypothesis and discuss its implications for Central
Asia.
Tazhina, Gainiya
University of International Business, Kazakhstan,
tazhina_g@yahoo.com
Judith, E. Parker
Teachers College/Columbia University, NY, USA
jkp2001@columbia.edu
Preparing Global Leaders in Kazakhstan

through Distance Learning Technologies
Kazakhstans emergence as an independent nation began with the fall of the U.S.S.R. twenty years ago. Increasing globalization has
opened up new opportunities for today's students in the country and new policies at academic institutions have required lecturers to earn a
diploma in their field. This need for training and the earning of a diploma by adults across the country has become difficult for many of
these potential students who do not live within commuting distance to a university. Distance education provides a method for meeting their
educational needs. This paper will describe the national initiative for distance education, the development and details of the University of
International Business (UIB) distance education program, and the results of ongoing collaborative research conducted at UIB.
Gainiya Tazhina, PhD, is an Associate Professor in Psychology at UIB, extensively experienced in organizational trainings. She has been
a Fellow of OSI Faculty Development Program 2009-2012 at the Columbia University, NY, and awarded by grants of ISA WISC (2011,
2005), and IREX (2003) on professional improvement.
Judith Parker, PhD, is an adjunct Assistant Professor in Organization and Leadership at TC/Columbia University in NY teaching graduate
courses that are blended delivery formats. Judith has worked extensively in global business organizations in Asia and Europe on leadership
education and training by integrating distance learning technologies with classroom sessions.
Teresheva, Jeren
Composing Tax for Water in Turkmenistan
Usage of water in Turkmenistan is free while in other countries people must pay for its consumption. The issue is why Turkmenistan
allows such kindness by not paying a tax for utilization of natural resources. The objective of this research is to offer the tax levy for water
consumption while it will cause limited, smart and rational usage of water. In order to know more information on how water in
Turkmenistan has been used, secondary and primary researches were conducted. Secondary research shows the variety of articles used as
the main understanding of the topic and its problems. Some articles about new canal and lake are not directly related to the topic of primary
research but used for idea generating on improving water management system in Turkmenistan. For the primary research two types of
questionnaires were conducted, for citizens of Turkmenistan and other Central Asian countries separately, to know opinions of people on
water management system in the countries where water is valued differently. Research paper use comparison method in order to compare
the effectiveness of water consumption tax in Turkmenistan and other Central Asian countries. Secondary and primary research discovered
that water taxing is important for Turkmenistan, but at the moment people in the country are not financially ready. However, by 2020, the
economy of Turkmenistan will be improved a lot and people will pay taxes for the maintenance of good quality water equipments and
reduction of water problems in the country.
Toktarova, T.Zh.
Kopbayeva, Zh.S.
Makulbekova, A.K.
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atso@atco.kz

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78
Toregozhina Zhanna
Al-Farabi Kazakh National University
zhan_tore@mail.ru
Energoecology: concept and perspectives in Kazakhstan

In order to implement Global energy and ecological strategy for sustainable development in the XXI century and to promote green
ecology concepts in Kazakhstan, new Department of Energy and Ecology has been established at Al-Farabi Kazakh National University.
The goal of the new department is to incorporate the worlds potential in the area of sustainable development as well as energy and
ecological security accumulated by leading scientific schools for preparation of Bachelors, Masters and Ph.D. holders at KazNU.
Zhanna R. Toregozhina, Associate Professor, Chair of the Department of Energy and Ecology at Al-Farabi Kazakh National University,
winner of the grant "The best teacher of university - 2011". Research interests: environment and sustainable development, life safety and
environmental protection, higher and graduate educational systems.
Tuleubek, Aigerim
The Artistic Ability and the Concept of its Emergence
The purpose of the study is to define whether the artistic ability is talent only, or it comes through hard work and practice starting from
early age. The hypothesis states that it is practice and education. The data was collected with the two methods; quantitative and qualitative
method. Thirty people were asked about the artistic ability and their experience in this field. Then 17 children were involved in the
experiment where they were asked to draw three pictures, tree, man and anything painted. Three artists were interviewed about their
experience, and opinions concerning the emergence of the artistic ability. Survey results were vague, because the opinions divided in two
opposite sides. Experiment results were clear. The older children outperformed younger children. One of the kids has unusual style of
drawing which was the sign of a presence of talent. Interviewed artists confirmed that person should have tendency or talent in drawing and
they should uncover it starting from early age with the help of education and practice. We came to conclusion that the important indicators
of a good artist are passion or tendency to draw and education with the regular practice starting from early age. The hypothesis about the
importance of practice and education was proved. However the assumption which stated that there is no necessity to have talent was not
justified.
Turebekov, . and Sobirov, M.

Nukus state pedagogical institute after Ajinyaz
Conceptual issues of steady developments in regional agrarian and industrial complex

Working out of the regional concept of a sustainable development of agriculture is one of the major problems in management of
economic development, both for regions and for republic as a whole.
The future of an agrarian complex substantially depends on efficiency of an operating control system of agrarian and industrial complex.
In particular, it concerns the organization of system of planning and forecasting of agro industrial manufacture.
Special value on decision of a problem to increase the stability of agrarian and industrial complex has the qualitative maintenance of
strategic planning by means of which the choice of the main priorities of development of agrarian and industrial complex is carried out, the
leading part in which realization is incurred by the state. In the conditions of loss of functions of centralized planning the strategic planning
will give definition possibility for long-term prospect of ways of development of agrarian and industrial complex and will provide an
effective use of resources for achievement of objects.
Each region has a number of distinctive features: macroeconomic, natural resources, geographical etc. which are necessary for
considering with the aim of adaptation to them which existing methodological approaches to research the stability and development of
corresponding strategy.
The decision of problems of rural development and maintenance of growth of a standard of village living will demand interdepartmental
coordination and the interaction which are directed to the alternative sources of employment of agricultural population and increase of level
of its vocational training, mechanisms of support of economic activity of agricultural population and participation of countrymen in
development of a social and engineering infrastructure.
Turumbetova, L.A.
Associated professor of Al-Farabi Kazakh National University
t.lyaila@mail.ru
The problems of translating terminological units

The process of terminology creation and adoption requires close collaboration among terminologists, subject specialists, linguists,
translators, and educators. Coordinated efforts can be designed to avoid the evolution of conflicting term choices. Furthermore, we have to
distinguish between different types of designations, not just terms (not to mention term elements). Besides, it is always difficult do
distinguish words from terms, terms from non-elements or names from terms. Term formation depends on the functional role of
designations in domain communication. In corpus analysis, term extraction and term identification are difficult processes. Despite intensive
research, no absolutely reliable theoretical models and corresponding algorithms have been developed so far. The paper analyzes current
term formation principles: the following semiotic principles are basically applicable to all languages. These principles focus on the
systematic nature of terminologies with their underlying conceptual networks, including the cognitive dimension, aspects of knowledge
representation, etc.): transparency (vs. opacity); consistency; appropriateness; conciseness (linguistic economy); derivability; linguistic
correctness; preference for native language (except in domains or languages where other traditions exist, for instance the use of Latin or
Greek forms in some disciplines).
79
Tyutyurikov Nikolay
,
lasconi@mail.ru
Ternopolskaya Galina
,
alcor69@yandex.ru

CIS Model Tax Code as an instrument of harmonization of tax systems of CIS Member States
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Dr Nikolay Tyutyuryukov is a professor of the Chair of taxes and taxation at Financial University under the Government of the Russian
Federation. He is one of the leading Russian tax specialists, author of monographs and over 50 articles on taxation, as well as author of
university textbooks on tax systems of foreign countries. He is also the leader of the team redeveloping the general part of Model Tax Code
of CIS.
Galina Ternopolskaya, C.Sc., is a professor of the Chair of accountancy and auditing at Financial University under the Government of the
Russian Federation. She is an author of over 50 articles and study materials on accounting and taxation. She is also the member of the team
redeveloping the general part of Model Tax Code of CIS.
Tyutyurikov Vladimir
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, vnt1982@gmail.com
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Tax Policy in CES and its Member States
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80
Ulashova, Dilfuza
Office Manager at JV Mott MacDonald Temelsu - Amu-Zang Irrigation
Significance of foreign investment for rehabilitation of water recourses system

in Uzbekistan Rehabilitation Project
Economic reforms in agriculture sector have been realized in Uzbekistan in the years of independence. Organizational, economical and
legal bases for development of private business and forming of the propertied classes in the villages were created in agrarian sector. As a
result it was achieved to grow the major part of farm products by non-state sector farms and dehkhan farms.
Rational use of existing limited water resources, protection of them from pollution play a major role in maximum satisfying of water
recourses requirements. Demands for water resources in the republic comprises provision of population and different sectors of economy
with water.
Involving of foreign and internal investments to reconstruction of water industry and water management facilities, rational use of them
play a major role in bringing of economical development of Uzbekistan to a new stage.
Umarova, Diana
Kimep University
estella@mail.ru
Animals
People and animals live and develop in close connection for a long period of time since our world born.The laws that regulate the
relationships between us are still developing and have different consequences and regulations. Kazakhstan, being a developing country has
dynamically slow elaboration of laws connected with animals, not only wild but also domestic.
The problem of catching stray animals is becoming one of the most discussed topics among the zoo defenders. The paper shows the ways
of animal welfareand analyses legislation of private shelters building in Kazakhstan. The work establishes why animals should receive
consideration within the legal system, what some of the legal rights might be, and how the traditional rules of property law canbe modified.
The work of state veterinary service does not satisfy peoples interests, what leads to the basic, main problem of having private shelters.
Umbetov, Dinmukhamed
Shahidur Rahman
School of Social Sciences, KIMEP University, Almaty
Effects of Economic Freedom in Kazakhstan Manufacturing Industry

This article examines the effects of economic freedom on the manufacturing sector in Kazakhstan. Four separate manufacturing
subsectors as food, metal, chemical and machinery industries are tested as dependent variables, while oil price, exchange rate, global
competitiveness index and index of economic freedom are used as explanatory determinants. The results indicate that the economic freedom
has a significant positive long run relationship with the manufacturing output. Contrary to the Dutch Disease concept, oil price and exchange
rates have positive but weak effect on manufacturing output. Important policy recommendations include the improvement of business
environment for businesses, removing administrative barriers, tackling corruption, supporting exports and investment in education, research
& development.
Umbetov Madiyar
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Utenova, Didarai
,
didarai@kimep.kz
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Otenova Didarai, Instructor of Kazakh Language and Kazakh Literature for Russian speaking students. She has great experience in
teaching Kazakh Language. Graduated Kazakh National Pedagogical University, Almaty, Kazakhstan. Worked more than 6 years in Kazakh
State University for Lawyers, teaching Kazakh language. She is author of books Kazakh Language for students lawyers and
.
Vinnichek Lubov
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l_vinnichek@mail.ru
Fudina Yelena
,
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fudina_ev@mail.ru

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Vlasov, Oleg
olegvl@kimep.kz,
Suyundukova, Rimma
rbs@kimep.kz
Fidirko, Nadezhda
comcour@kimep.kz
Bragina, Ludmila
ludmila@kimep.kz
Zaitseva, Marina
marian@kimep.kz
Efficiency of Introducing Learning and Course Management Systems in Kazakhstan: Comparative Study
This article aims to analyze a necessity for implementing the Learning (LMS) and Course Management Systems (CMS) in Kazakhstan as
a tool for improving teaching and studying efficiency, as well as student-instructor interaction. Authors of the article have analyzed both
commercial and open-source packages, and their experience of using Moodle system in some IS courses offered at KIMEP University, and
made their recommendations for selecting the LMS/CMS package. The results and conclusion were summarized in the article.
Vlasov Oleg,
olegvl@kimep.kz,
Anti-Plagiarism Software: Perspectives for Implementation in

Institutions of Higher Education in Kazakhstan
82
This article aims to analyze available anti-plagiarism software tools and methodologies, mainly methods used in text documents
plagiarism detection. Author of the article have analyzed current trends in such software and made his recommendations for decreasing
plagiarism rate in higher education institutions of Kazakhstan. Results and conclusion were summarized in the article.
Securing Private Information in Social Networks: Risks and Challenges in a New Information Age
This article aims to analyze risks that users of social networks face when placing personal information on the web. Analysis examines
types of information users share, who can access this information, and types of fraud used to collect private information in social networks.
Author makes his recommendations on protecting sensitive personal data in popular social networks.
Williams, David
Language Center
KIMEP University
d.williams@kimep.kz
Are you wasting your time: How effective are the corrections you make on students writing?
In this workshop, you will examine examples of correction and consider issues about the way you correct the writing of your students.
You will share your ideas with other teachers about what methods you use to correct, what aims you have in correcting errors, what criteria
you are using to correct, and who should be doing the correcting. The session will provide tips, guidelines, and reminders about obligations.
This is a workshop that would suit local teachers of English outside KIMEP University. Those attending will be expected to discuss
some ideas in small groups.
David Williams is a Senior Lecturer in KIMEP Language Center, with Masters degrees in Applied Linguistics and Language Testing.
David has taught Academic and General English in Australia, UK, and the Middle East, and is an examiner of several international English
tests.
Wim Wijnen
The Convergence of the Interpretation of Tax Treaties
Tax treaties are concluded to avoid double taxation. Nevertheless, conclusion of a tax treaty is not an automatic guarantee that double
taxation is avoided. In many cases such treaties are the odd man out in the national legal game. There are no international courts to give
guidance in the interpretation of tax treaties. Interpretation of these treaties is currently in the hands of national courts. They interpret tax
treaties using the national means at their disposal. As a consequence, courts in various countries hand down different judgments. And then
we are back where we started: the very double taxation that such treaties aimed to avoid.
Yalcinkaya, Omer
KAZAKH-TURKISH BUSINESSMEN ASSOCIATION
ALMATY, KAZAKHSTAN
omer_yalcinkaya@katiad.kz
The Banknote Factory Of The National Bank Of Kazakhstan

Unknown Story Of A Leading Kazakh State Enterprise
I am the author of the book called The Banknotes of Kazakhstan, which I wrote in co-operation with the National Bank of Kazakhstan. I
have carried out a research together with the help of the National Bank when writing the book.
As an outcome of my research I found out that Kazakhstan is producing some of the best banknotes in the world. This is certified by
several international awards. It is an amazing success story how Kazakhstan began producing its own banknotes and how it became one of
the best banknote producers worldwide in less than two decades.
The Banknote Factory does not produce banknotes only for Kazakhstan but for many other countries. There are about 30 countries in the
world which produce their own banknotes. But there are less than 10 countries in the world to produce banknotes for others. This is a
distinctive feature of this Kazakh State Enterprise.
Another distinctive feature is that The Banknote Factory does not only produce banknotes but also documents such as passports, national
identification cards, driving licences, state bonds and other valuable papers.
My presentation will tell how the latest technologies have been succesfully adopted and how professionally the enterprise has been
managed to reach its worlwide leading position today.
Omer Yalcinkaya, Secretary General of KATIAD (Kazakh-Turkish Businessmen Association). He is the author of The Banknotes of
Kazakhstan. He is a banknote specialist and collector for more than 40 years. Member of the Board of IBNS (International Bank Note
Society). He has over 28 years of professional experience in management.
Yesemuratov, Khalmurat
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Yeshengazina, Saule Asetbekovna,

Kazakh-British Technical University, Almaty
s_eshengazina@yahoo.com
Enhancing interdisciplinary cooperation through EFL

The paper addresses the challenges of modern teaching approaches in one of recently established international higher education schools
with CLIL (Content and Language Integrated Learning) in Kazakhstan. To tackle the problems arising from the shortcomings of local
school education, particularly from little or lack of focus on preparation of schoolchildren for CLIL-based programmes, tandem teaching or
interdisciplinarity seem to be the call of the day in such international programmes. The research based on experimental teaching has
revealed the beneficial impact of tandem teaching on the learners academic performance. However, there are issues that need to be
considered carefully while planning and organising the learning process.
Saule Yeshengazina, senior lecturer at the International School of Economics KBTU, concentrates on the research into effective methods
of teaching the English for Specific Purposes. She is an author of a number of publications on such topics as Project work in the English
classrooms, TBL as a cognitive process etc., which are experience-based and have been widely used by the University faculty.
Yeshmuratova Gulmira
Department of International Tourism Management
School of Management and International Communication
Kazakh University of International Relations and World Languages
Almaty, Kazakhstan
yeshmuratova@gmail.com
How Tourism undergraduate program is provided at

George Washington University, USA and KazUIR & WL, Kazakhstan
Fast growth of tourism industry requires education and training programs to produce better-trained and more skilled specialists so that to
meet industry needs. The purpose of this research was to examine how tourism and hospitality management undergraduate program is
provided at George Washington University, USA (GWU) and Kazakh University of International Relations and World Languages,
Kazakhstan (KAZUIR&WL). The emphasis is on how the educational process is organized at GWU and possible modifications to be
introduced at KazUIR&WL. The author gives her findings obtained from interviews with the faculty, observing and attending courses as a
visiting scholar, and interacting with faculty and students at GWU.
Gulmira Yeshmuratova, Senior Lecturer at KazUIR&WL in Almaty, Kazakhstan. She has over 15 years of professional experience in
teaching English for tourism and hospitality, business communication, travel management. She participated in two TEMPUS-TACIS
international projects related to tourism education in Kazakhstan. She was a visiting scholar at GWU in 2011
Yessimzhanova, Maira, and Smagulova, Raushan

Language Center, KIMEP University,
Kazakhstan
mairayes@kimep.kz and raushans@kimep.kz
Language Modernization in Kazakh: Terminology Issues

Language modernization in Kazakhstan can be viewed in the context of the processes of nation-building. The main aim of the corpus
planning is the expansion of the lexicon in various modern semantic fields such as business, law, sciences, etc. As the world practice shows,
lexical expansion can be constituted with the help of language-internal processes, or with the help of language external processes. At the
same time linguistic purism often plays important role on how the new vocabulary is constructed. The current study examines the degree of
understandability of some new terms being recently introduced into the language. The main aim is to find out to what extent participants of
the study (respondents whose first language is Kazakh) can comprehend documents written in modern Kazakh.
Maira Yessimzhanova, Candidate of Sciences, Fulbright Visiting Scholar Program alumna, is a Senior Lecturer of the Language Center at
KIMEP University. She has over 20 years of professional experience in higher education. Her research interests focus on Second Language
writing and interdisciplinary and comparative analysis of English, Russian, and Kazakh phraseology.
Raushan Smagulova, Candidate of Philological Sciences, Lecturer at KIMEP University Language Center. Her research interests include
Contrastive Linguistics, namely comparative analysis of phraseologies in the Kazakh and German languages, and methods of teaching
German and Kazakh as a foreign language, and Kazakh as a second language.
Yoon, Shik Han

Auditor Switching Decision in Kazakhstan
BCB, KIMEP University, Kazakhstan
yshan@kimep.kz
84
This paper provides empirical evidence on auditor switch decision of KASE listed companies in Kazakhstan with a comparison of
possibly different behavior of State Owned Entities (SOEs) and other private companies.
In addition, an overview of audit institutions of Kazakhstan including the difference of disclosure requirement between the US and KZ
are offered. This paper also sheds light upon the potential independence problems resulting in low audit quality and current barriers to audit
researches in Kazakhstan.
Consistent with the findings of extant researches on auditor switch behavior and a preliminary survey on the determinants of auditor
switch decision from KASE listed companies and Big 4 auditors, two hypotheses were developed, i.e., the management changes is a strong
predictive indicator of auditor change and the type of audit opinion is not the primary factor to choose an auditor. A quantitative approach
using logistic regression model was employed for data analysis. All data was obtained form the disclosed management report and audit
report on KASE website.
To the authors best knowledge, this is the first auditor switch behavior research in the countries of the Commonwealth of Independence
States (CIS).
Younas, Ammar
International High School of Medicine, Bishkek, Kyrgyzstan
Dr_ammaryounas@yahoo.com
Case of Shared Vocabulary of Turkish and Urdu Languages

A lot of researchers have tried to create links between Turkish (not Turkic Languages as Family) and Urdu languages. Some researchers
have argued that Urdu is directly influenced by Turkish Language. It might be because word Urdu is derived from Turkic word Oordou
meaning Camps or Armies. Many linguists think that Urdu has less contact with Turkish as compared with Arabic and Persian
Languages. On the other hand, the Grammatical Structure of Urdu Language is much more similar to the Hindi Language. No doubt,
Turkish and Urdu share a lot of words but it is Grammatical and syntactical structure that determine family of a language not vocabulary.
Almost every language has loan words and with the passage of time, every language adopts new words from other languages. For example,
scientific terms in almost every language are in Latin. This article is a short description of Turkish Influence on Urdu Language. Similarities
and differences between Turkish and Urdu Languages and cases which govern these similarities and differences. Approximately 80 pure
Turkish words are being collected on the base of in depth study of old Urdu scripters.
Ammar Younas is a Pakistani student currently studying in Kyrgyzstan. He is 4th year student of MD (General Medicine) at International
High School of Medicine, Bishkek, Kyrgyzstan. He has been teaching Linguistics at various institutions as volunteer teacher including
Kyrgyz State Arabaev University and Kyrgyz Academy of Tourism.
Zagitova, Gulnar
Language Center, KIMEP University
gulnarz@kimep.kz
Smoking Among University Students in Kazakhstan
Contextualizing Language
Contextualization of language is collecting authentic sources for communication. They help students understand how language is used in
a given context. Teachers can contextualize language instruction by careful selection of the materials according to topics of study. Teachers
now have multimedia resources, which provide unique opportunities for teaching.
It is in the using of technology that we get ideas about optional teaching opportunities. Our teaching should be based on the context of the
environment that is around us.
In KIMEP university, we follow this approach. Before developing our Academic Reading and Writing course syllabus, we conducted a
questionnaire among faculty and students to know their complaints, needs and concerns. We worked out our syllabus accordingly to meet
the interests of the faculty and students to their mutual benefit. In our academic courses, we dont use course books, this allows the teachers
to creatively and thoughtfully choose the materials for their lessons.
Professor Zeng (China)

Dr. Paramonov (Uzbekistan)
Professor I. Arend (Germany)
Professor Chai Li (China)
Dr. G. Dadabayeva (KIMEP)
Dr. A. Adibayeva (KIMEP)
Dr. D. Kassymova (KIMEP)
Roundtable "China: Development and Regional Integration"
The paradox of the global financial crisis of 2008 from one side deepened the ineffectiveness of the economies in many states, while
from the other side has been strengthening the position of China at the regional and world level. The presented topic for discussion aims
to reveal the role of China in the modern processes of Central Asian economic and social transformation. It states that globalization has a
double-sided effect, that is, involvement of the post-Soviet states into the orbit global free market system, simultaneously providing an
access for China to consumer markets along with the key sectors of economic of the mentioned states.
Perspectives of cooperation with China in energy sphere
Chinese investment strategy into Central Asian market
Xingjian factor in a system of economic cooperation between CPC and CA
Kazakh Oralmans from China: issues of social resettlement in local environment
Issues of cooperation with China in educational sphere
Natural resources of Central Asia: prospects for cooperation or limitation of the development?
Human resources issues: labor migration, skilled labor questions and possible scenario for further collaboration organizers
of the roundtable event department of international relations, SCC
85
Zhaldina, Aygul
aiguliadjoldi@bk.ru
:

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Zhanadilova, Zaure, Senior Teacher, BA

Humanities Languages Department
zzhanadilova@mail.ru
Zhanadilov, Turgan, Lecturer, MA

Language Center, KIMEP University, Kazakhstan
turgan@kimep.kz
Some particularities of learning English in Kazakh and Russian languages environment

As it is known, what is convenient and customary in one language is unacceptable for another. In the article, some particularities of three
languages, Kazakh, Russian and English are considered which is believed that it could be used as a guide for teaching and learning English
as a foreign language at the Elementary and Pre-intermediate stages. Therefore, while comparing English, Kazakh and Russian languages
alongside with their differences in the articulation of sounds, that is, their pronunciation in the collocation with other sounds; ways of
teaching/learning grammar structures taking into account some initial grammatical discrepancies, as well as certain phonemic, sentence
structure similarities are noted. The actual aim of this article is to analyze only the above mentioned English language particularities which
should be paid attention to in comparison with Kazakh and Russian languages during learning the former as a foreign language. The authors
imply that these particularities of the three languages could be extended and other parts of the languages such as lexical units and syntactic
peculiarities could be included into further research.
Zaure Zhanadilova, Senior Teacher, Department of Foreign Languages for Humanities at al-Farabi Kazakh National University. She has
30-year experience of teaching English as a foreign language at higher educational institutions both with Bachelor and Masters course
students.
Turgan Zhanadilov, MA, is a Lecturer of the Language Center at KIMEP University. He has over 30 years of professional experience in
teaching English as a foreign language in different educational institutions including 16 years in higher education.
Zhasylyk Saya
Saya_zhaxylyk@mail.ru
.

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AIESEC.
86
Zimanova, Alima
Nurtaeva, Aliya
KIMEP University, Republic of Kazakhstan
alima.zimanova@kimep.kz
Wind energy: potential future of Kazakhstan

Kazakhstan's energy profile is historically characterized by the predominant role of the fossil fuels, which reserves are abundant in the
country. The study focuses on assessing the feasibility of wind energy implementation in Kazakhstan. It identifies fossil fuels abundance as
one of the specific reasons why wind energy sector has not yet been developed in Kazakhstan despite unique meteorological and
geographical conditions that make the country one of the worlds most suitable sites for the wind power development.
The objective of this study is to weigh the overall advantages and disadvantages of wind energy and to define the most effective
strategies used in the top green countries for adoption in Kazakhstan. Two possible development models to successfully diversify the
countrys energy sector are discussed to be considered by Kazakhstan the breakthrough of China and India with the historical leadership of
European countries. The results of the study prove that the benefits from using wind energy may mitigate and even outweigh the
shortcomings. Thus, the barriers to wind energy can be eliminated by house-scale renewable energy systems and governmental programs of
subsidizing the wind power market. The first achievements of wind energy sector in Kazakhstan: installation of small capacity wind turbines
in rural areas (1-5 kW), the first wind turbine of relatively high capacity of 750 kW in Akmola oblast, construction of manufacturing plants
to produce wind turbines in several cities clearly demonstrate the opportunity of future diversification of energy profile of Kazakhstan.
Alima Zimanova, a 3-d year student of Bang College of Business, KIMEP University.
Supervisor: Aliya K.Nurtaeva, Ph.D., Associate Professor of the Department of General Education. Research interest: eco-friendly
technologies, intellectual property, radiation dosimetry. Author of 16 patents, 75+ publications, she has 35+ years of academic and research
experience at Kazakh and American Universities.
87

KIRC 2013 Abstracts & Biographies

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KIRC 2013

ABSTRACTS & BIOGRAPHIES

Colors and their Conceptualization in English and Turkish

Abdullayev M, Turebekov , and Uzakbayev K.

ECONOMIC CONDITIONS IN INVESTING OF AGRARIAN MANUFACTURE

Abreu, Bastos Oksana

Kozhamkulova, Sholpan Assistant Professor, Ph.D., Chair

Covering Healthcare in Kazakhstan:

Ahn, Elise and Couper, John

Flipping Out: Online approaches to teaching in English as a foreign language context

Aidaraliev A.A. Academician of NAS KR ,

Ainur Mukhanova, BSc student

Cruelty towards Animals

Macrostructure Features of Dictionary of Linguistic Terms

Akmatova, Ainisa Abdibaitovna

Osh State University

Effectiveness of Power Point and video in teaching and learning English

Nonverbal communicative method of teaching FL

Aldaberdikyzy, Aidyn, PhD

ANALYSIS OF CORPORATE GOVERNANCE IN KAZAKHSTAN

Employee Motivation System Effectiveness: the case of Kazakhstan Distribution Company

Amin, Aloysius Ajab

Revenue allocation in Fiscal Decentralization system

Amin, Aloysius Ajab, Professor of Economics

Ainekova, Dariya, Senior Lecturer,

FDI and Economic Growth in Kazakhstan

Listening and Memory Training in Translation

Russia in the Changing Dynamics of Central Asia: Implication on Kazakhstan

Auter, Philip Jeffrey, Ph.D

Kozhamkulova, Sholpan, Ph.D., Chair

Communicating Innovations in Kazakhstan: Framing Analysis of Newspaper Messages

Azamatova, Ariya Hazievna

Specific of Hypertext as the Object of Linguistic Analysis

Regulation of Illegal Labor Migration in Kazakhstan: Legislative Aspects

The Globalization Process and the Revival of the ESP Enterprise

Foundation Students versus Non-Foundation Students: Comparing Students Academic Performance

Badirova, D. and Mamirbaeva, D.

The ways of materials evaluation and design for English Teaching

Baideldinova, Maria, LL.M, PhD

Animal Anticruelty Legislation in Kazakhstan: Completely Ineffective

Impact of the Reform of the Adoption Process in Kazakhstan

Bak, Barna Corvinus University of Budapest

Market structure of the Hungarian beer industry

Balco, Tomas LL.M., ACCA

Smoking Among University Students in Kazakhstan

Beisembayeva, L.K.; Ponomarenko, O.I.; Omarova, T.A. and Tanasheva, M.R.

Boron in soil deterioration on rice fields in Kyzyl-Orda region

Survey of Skills Required for the Forensic Accountants:

On Effectiveness of Peer Assessment in Second Language Writing

Bit-Yunan, Viktoriya, BSc

Legal protection of the wildlife

Responsible Pet Ownership: Mechanism Comparison with European Countries

Cruelty towards animals

Bogoviyeva, Elmira Ph.D,

Optimal product launch times and market share in a pharmaceutical market:

Gap year practice should be introduced in Kazakhstan

Open office vs. License software

Special Economic Zones in South Korea: Promise, Problems and Prospects

Kazakhstan Corporate Governance Challenges facing a former CIS country

Chai Li Shi Xiaokang

The Empirical Analysis of Energy Status Changes of Central Asian Countries

Good Things to Come? The Legal Implications of Kazakhstans