S.

Daniel Sisco
2746 Fort Scott Drive Arlington, VA 22202
207-891-8964 / dansisco@gmail.com
www.linkedin.com/in/dansisco
www.twitter.com/siscodan

SUMMARY

Dynamic communications professional with experience writing print, digital, video and radio advertisements, which
have been featured in USA Today, The Washington Post, Huffington Post, Pandora and in Times Square.
Passionate digital strategist with deep copywriting experience and understanding of social media marketing and online
communications.
Adept at understanding and communicating complex concepts to resonate with target audiences.
Energetic leader and team member who works well under pressure and tight deadlines.
Promoted three times in two years.
Proficient in AP, Chicago and MLA writing styles.

EXPERIENCE
DIGITAL STRATEGIST & COPYWRITER
Hager Sharp Washington, D.C. (September 2013 Present)
Digital strategist with comprehensive copywriting, marketing and social media experience supporting large nonprofits and
federal healthcare and education agencies. Charged with producing and editing all advertising and marketing content. Subject
matter expert on key education and health issues, including the Common Core State Standards and HPV vaccine.
Digital Strategist & Content Creator
Lead concept creator and copywriter for the U.S. Centers for Disease Control and Prevention on a $1.2
million digital ad buy
Head of digital strategy for the National Assessment of Educational Progress (NAEP), optimizing content
creation process and growing social media presence by over 25 percent
Communications strategist for the U.S. Department of Education working on content marketing,
speechwriting, press releases, and social media; developed top-level messaging for report releases going to
national media outlets including The New York Times, Wall Street Journal and The Washington Post
AARP Foundation Advertising Developer
Principal copywriter for two full-page advertising spreads published in USA Today and distributed to over
four million readers
Lead creative writer for three :10 animated videos featured in Times Square for six months
Generated concept and script for :30 video played on television throughout metropolitan Miami
New Business Coordinator
Facilitated new business relationship with startup incubator 1776 and sponsorship of Ebola panel discussion,
featuring Esri Founder Jack Dangermond and presidential appointee Ron Klain
Contributed to firm's business development efforts by identifying market drivers, cultivating new client
relationships and drafting new business proposals
Dans role as a copywriter at Hager Sharp goes far beyond simply writing copy. Clients ask for him by name.
- Mike Gallagher, VP, Creative Director, Hager Sharp
COPYWRITING MANAGER
BYU Soapbox Creative Agency Rexburg, ID (January 2013 July 2013)
Manager of six copywriters, producing comprehensive advertising campaigns for three United Way chapters
including infographics, television ads, promotional videos, and donation cards.

PUBLIC RELATIONS INTERN

Fenton Communications - Washington, D.C. (September 2012 December 2012)
Writer and researcher for Population Services Internationals special report on trends in philanthropy and investing in global
health, distributed to shareholders in over 60 countries. Leveraged Radian6 to conduct social media audits for various
nonprofit organizations to increase user engagement.
FOUNDER & OPERATIONS LEAD
Steely Mike Rexburg, ID (January September 2012)

Founder and lead for music review website featuring over 20 regular reporters and photographers covering emerging bands in
Idaho and Utah. Developed online presence, produced and edited new content that generated 800 page views per day.
REPORTER & EDITOR
Scroll Newspaper (January September 2012)
Manager and mentor to team of reporters covering Arts & Entertainment. Assigned and edited articles and laid out pages for
weekly publication in Adobe InDesign. Wrote expos that gained international exposure and was quoted in several major news
outlets including ABC News, Gawker, Jezebel, The Blaze, and The Daily Mail, among others. It was shared widely on social
media and remains the most-viewed piece of content ever published on the Scroll website to date.
EDUCATION

B.S. COMMUNICATIONS, Emphasis in Public Relations

Brigham Young University, 2013

SKILLS & ACCOMPLISHMENTS

Proficient in Factiva, CisionPoint, Cision Visible Intelligence, Radian6, Google Analytics, WordPress,
Adobe Photoshop and InDesign, Microsoft Office Suite
Developed teaching, persuasive speaking and interpersonal communication skills as a volunteer
missionary in Belo Horizonte, Brazil for two years
Fluent in Portuguese, both written and oral, basic Spanish
Public Relations Society of America member; Eagle Scout

SELECTED REFERENCES

Aaron Murphy, VP, Creative Director
Hager Sharp
amurphy@hagersharp.com
202-706-7445

David Sonde, VP of Business Development

Synoptos
david.sonde@synoptos.com
301-602-4885

Rose Mary Romano, Managing Partner

Another Option
rosemromano@gmail.com
703-254 4130

Iavor Ivanov, CEO & Founder

Little Unicorns
iavor@littleunicorns.com
202-236-4608

Brilliance has a unique way of quickly manifesting itself. Dan is walking proof.
- Michael Cannon, Communication Department Head, Brigham Young University