PROJECT ASSIGNMENT PM 601 GLOBAL SUPPLY CHAIN MANAGEMENT Product Revitalization at your Organization Background One of the obvious

objectives for any organization is to satisfy its market, both present and future, by providing products or services that serve customer requirements; otherwise it may not survive in the long term. Customer requirements have never been constant, are of late becoming more dynamic than ever before. In the current international business environment, consumers have more product choices and more information on which to base their choice. They also demand and receive greater product diversity, made possible by rapid technological advances. Foreseeing or forecasting what product or service customers will demand in the future, becomes a challenge that organizations that wish to acquire long term competitive advantage cannot afford to ignore. Planning decisions regarding resource and investment requirements have to be made in advance in order for the organization to be ready to service the prospective demand. Objective To revitalize the market for the product or service that your organization deals in by suggesting simple product/service innovations that may make sense and solve a problem(s) that your customers have always had. Something that can make you say: Wow, why didnt someone think about that before? Project Questions Considering your own organization try to forecast what new products and product innovations might be technologically feasible and that customers might demand 10 years into the future by:1. Assessing and identifying business opportunities lying within the industry that you operate in; 2. Proposing an improved or alternative product/service and describe its expected appeal to your end users; 3. Analysing how offering the proposed product/service would improve some or all of the five basic performance objectives of quality, speed, dependability, flexibility and cost;

4. Assessing marketing strategies that could be used to create long term and sustainable competitive advantage for your organization; 5. Detailing the migration path (i.e. the business resource requirements), including investment requirements, structural and infrastructural decisions, training and development, promotion and awareness, etc.; and, 6. Identifying the potential risks of adopting the proposed product/service. Your project paper should not be less than 10 A4 size pages, using font size 12 and font type New Times Roman, and single line spacing.

Document Map 1. Dedication 2. Acknowledgements 3. Table of contents 4. Terms of reference (aka Objectives and Scope of the Project. This is a paraphrase of the project question with specific reference to your organization). 5. Project Abstract (An abstract or executive summary is typically a short summary of the contents of the project). 6. Brief description of your organization (including products, customers, suppliers and distribution system). 7. Background information ( this includes brief literature review, as well as relating your organization to the project assignment). 8. Gathering and analysis of data. 9. Conclusion and recommendations. 10.Reference or Bibliography. NB: Attach the project paper (i.e question paper).