The Starbucks Haggadah

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Publication of its Passover
haggadah by the Joseph Jacobs
Advertising Agency in 1933 made
Maxwell House a household name
among American Jews. Joseph
Jacobs hired an rabbi to certify that
the coffee bean was technically
more a berry than a bean and,
hence, kosher for Passover.

“It seems a bit odd today that a

religious text bears the name of a
commercial concern, but back in
the ’30s, it was exciting that a big
corporate entity, not one owned by
a Jewish family, literally put its
name to a Haggadah. It affirmed
the possibility of being Jewish in
America.”— Jenna Joselit

Jewish Theological Seminary

professor Rabbi Visotsky says it "did
more to codify Jewish liturgy than
any force in history.”

Over 75 years, some 50 million

copies have been printed.
 Passover at the Topf’s
Introduction

Seder means order. We perform the same rituals, in the same order, year
after year. This tradition reaches back to the second century AD. After the
destruction of the Temple in 70 AD there was no centralized Jewish religion.
Jews adapted to the loss of the Temple by creating a private religious service
performed in the home. Tonight we continue this tradition, we fulfill God’s
commandment that we remember the day he brought us out of Egypt and
made us a free people. We remember the birth of our nation.
The tribe of Abraham was small, an extended family and his followers. A
number measured in dozens. We know the story of how Joseph, the great
grandson of Abraham, is sold into slavery and sent to Egypt. He prospers
and goes from prisoner to Secretary of State. At this point in history the
Tribe of Abraham numbers about 70 descendants.
The Jews prospered in Egypt and multiplied. By the time Moses leads our
people out of Egypt (220 years after Joseph arrived) and into the Sinai we
number 600,000 adult men (Numbers 1:46).
The seder tells the story of our transformation from slaves without any
rights, to a proud free people.
 The Seder
The Order

1.
2.
3.
Urchatz ‫ ורחץ‬Hand washing without a blessing
Karpas ‫ כרפס‬Dipping Karpas in salt water
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Kadeish ‫ קדש‬Reciting Kiddush and drinking the First Cup of Wine

4. Yachatz ‫ יחץ‬Breaking the middle matzo; the larger piece becomes the
afikoman which is eaten later during the ritual of Tzafun

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5. Maggid ‫ מגיד‬Retelling the Passover story, including the "Four
Questions" and drinking the Second Cup of Wine
6. Rachtzah ‫ רחצה‬Second washing - with blessing
7. Motzi-Matzo ‫מצה‬-‫ מוציא‬Traditional blessing before eating bread
products followed by the Blessing before eating matzo
8. Maror ‫ מרור‬Eating maror
9. Koreich ‫ כורך‬Eating a sandwich of matzo and maror
10.Shulchan Oreich ‫ שולחן עורך‬lit. "set table"—the holiday meal
11.Tzafun ‫ צפון‬Eating the afikoman

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12.Bareich ‫ ברך‬Blessing after the meal and drinking the Third Cup of
Wine
13.Hallel ‫ הלל‬Recital of the Hallel, traditionally recited on festivals;

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drinking the Fourth Cup of Wine
14.Nirtzah ‫ נירצה‬Conclusion
Invocation

INVOCATION

It is one of life’s joys that each year

Jews celebrate
the holiday of Pesach--its message of freedom
its response to suffering
its hope for renewed life

United with family and dear friends

Jews celebrate
the holiday of Pesach--with gratitude for blessings
for love
for freedom

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Light the candles

Lighting the candles

May the festival lights we now kindle
Inspire us to use our powers
To heal and not to harm,
To help and not to hinder,
To bless and not to curse,
To serve You O’ God of freedom.

The candles are lit and the blessing is recited.

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●Kiddush

Kiddush

The first marks the beginning: the

joy of family gatherings;
7 --Rabbi Joseph Klein, 2001
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●●Urchatz
 Celebration of Spring
●●●Karpas

Spring, the season of rebirth is celebrated on Pesach. Poets

throughout history have written songs of joy at the wonder of
nature’s beauty.

Beneath the crisp and wintry carpet hid

A million buds stay their blossoming;
And trustful birds have built their nests amid
The shuddering boughs, and only wait to sing
Till one soft shower from the south shall bid,
And hither tempt the pilgrim step of Spring.
–Robert Bridges

There is no time like Spring

For, lo, the winter is past, When life’s alive in everything.
The rain is over and gone; –Christina Rossetti
The flowers appear on the earth;
The time of singing is come,
And the voice of the dove is heard in our land;
The fig-tree putteth forth her green figs,
And the vines in blossom give forth their fragrance.
–Song of Songs 2:11-13

Parsley or watercress is the symbol of Spring on the Pesach Seder

plate. Greens are distributed to everyone at the table who dip
them in salt water, a reminder of bitter times in Jewish history.

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●●●●Yachatz

YACHATZ: A bond formed by

breaking Bread
The middle matzah on the special plate is now broken and the
larger half, called the Afikomen, is hidden.
The matzah plate is raised and so say we all:

Matzah is the bread of suffering,

the bread of poverty,
which our ancestors ate in Egypt.

Let the poor and hungry come and eat,

and all who are in need
celebrate the hope of Passover.

May the day of blessings soon arrive

when poverty will be gone
and there will be joy in Israel
and all human kind will be free.

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 ●●●●●Maggid

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●●●●●Maggid
Ladies and gentlemen, young and old,
this may seem an unusual procedure,
speaking to you before the picture begins
but we have an unusual subject, the
story of the birth of freedom. The story
of Moses.

As many of you know, the Holy Bible

omits some thirty-years of Moses' life,
from the time he was a three month old
baby and was found in the bull rushes by
Bithiah the daughter of Pharaoh and
adopted into the court of Egypt until he
learned that he was Hebrew and killed
the Egyptian. To fill in those missing
years we turn to ancient historians such
as Josephus and Philo. Philo wrote at the
time that Jesus of Nazareth walked the
earth and Josephus wrote some 50 years
later and watched the destruction of
Jerusalem by the Romans. These
historians had access to documents long since destroyed or perhaps lost like the
Dead Sea Scrolls.*

The theme of this picture is whether men are to be ruled by G-d's law or whether
they are to be ruled by the whims of a dictator like Ramses? Are men the property
of the state or are they free soles under G-d? This same battle continues
throughout the world today.

Our intension was not to create a story but to be worthy of the divinely inspired
story created 3,000 years ago, The Five Books of Moses.

The story takes 3 hours and 38 minutes to unfold there will be an intermission.

Cecil B. DeMille's introduction to the Ten Commandments

* Jesphus' information on Moses is contained in Jewsh Antiquities. Wikipedia described

it thus:
Beginning with the creation according to Genesis, he outlines Jewish history. Abraham taught
science to the Egyptians, who in turn taught the Greeks. Moses set up a senatorial priestly
aristocracy, which, like that of Rome, resisted monarchy. The great figures of the biblical stories
12 are presented as ideal philosopher-leaders.
 ●●●●●Maggid

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 ●●●●●Maggid

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 ●●●●●Maggid

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 ●●●●●Maggid

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 ●●●●●Maggid

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 ●●●●●Maggid

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 ●●●●●Maggid

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●●●●●Maggid

The Plagues
Dip your finger in your wine goblet and put a drop of wine on
your plate while saying the name of each plague, Never forget
them and do not rejoice in their recitation.

BLOOD
FROGS
LICE
WILD BEASTS
BLIGHT
BOILS
HAIL
LOCUSTS
DARKNESS
SLAYING OF THE FIRSTBORN
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 ●●●●●Maggid

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 ●●●●●Maggid

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 ●●●●●Maggid

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 ●●●●●Maggid

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 ●●●●●Maggid

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●●●●●Maggid
The Second Cup of Wine

The second concludes our review of the Passover

story: offering thanks to G-d for saving us from
Egyptian slavery;
26 --Rabbi Joseph Klein, 2001
 ●●●●●●Rachtzah

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●●●●●●●Matzi-Matzo The Seder Plate:

Matzah
The top piece of matzah is broken and
distributed to everyone at the table.

The matzah is held up.

The Matzah or unleavened bread reminds us of our

hasty departure from Egypt which prevented our
bread from rising. We are asked to refrain from
eating ordinary leavened bread for one week as to
remember the hardships of our exodus.

So say we all:

Blessed art Thou, O Eternal our God, Ruler of the

World, who brings forth bread from the earth.

Blessed art Thou, O Eternal our God, Ruler of the

World, who has sanctified us with Thy
commandments and bidden us to eat unleavened
bread.

Eat the Matzah

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●●●●●●●●●Maror and Koreich

The Seder Plate:

Maror
The maror is displayed

The maror or bitter herbs reminds us of the suffering of our

ancestors in Egypt. The Pharoah made the Israelite’s lives
bitter with hard toil whether they worked with mortar and
brick or in the field.

The maror is put on matzah and distributed to everyone. Do not

lean like a free man while eating the maror.

The Hillel Sandwich

A small portion of maror and charoset is placed between two

pieces of matzah and distributed to everyone.

Hillel, a great scholar who lived in the first century before

the common era, used to eat matzah and maror in this
manner fulfilling the biblical command, “Together with
unleavened bread and bitter herbs shall we eat the peschal
lamb.”

Eat the Hillel sandwich.

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●●●●●●●●●●Shulchan Oreich

The meal is served

●●●●●●●●●●●Tzafun

Eating the Afikoman

Dessert, Passover style

After the kids return the Afikoman it is

distributed to everyone at the table.
The Afikoman is the last thing we eat at the
sedar.

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●●●●●●●●●●●●Bareich

The Third Cup of Wine

The third cup of wine reminds us of the
culminating theme of the passover seder --
that redemption awaits us all: fulfillment in
place of suffering.

In thanksgiving for this excellent meal

we have eaten, the camaraderie of
friends and family with whom we
have shared it, the beautiful safe
shelter where we have celebrated
the seder, for our inheritance
of Torah from our ancestors we
say:

Baruch Atah Adonai Eloheinu Melech

ha-olam borei p’ri ha-gafen.

Blessed art Thou, O Eternal our God,

Ruler of the World, who creates the
fruits of the vine!

Drink the third cup of wine.

The third comes after

dinner: a thanksgiving
for the blessings of
the present;
--Rabbi Joseph Klein,
32 2001
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●●●●●●●●●●●●●Hallel

The Fourth Cup of Wine

The third cup of wine reminds us that we have an obligation
to live morally, to respect all peoples of the world, to give to
others, to uphold our lives with sanctity, to be grateful for
life’s blessings.

Baruch Atah Adonai Eloheinu Melech ha-olam borei p’ri ha-gafen.

Blessed art Thou, O Eternal our God, Ruler of the World,

who creates the fruits of the vine!

Drink the fourth cup of wine.

...and the fourth concludes

the Seder: expressing our
hope for a future redemption
of humanity.
--Rabbi Joseph Klein, 2001

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 ●●●●●●●●●●●●●●Nirtzah

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