Session Topic Mode Module One - Introduction to Entrepreneurship Development

Topics Covered
Entrepreneurship Defined; Evolution of Entrepreneurship; Approaches to Entrepreneurship; Entrepreneurship, Leadership, Managership; The nature and importance of Entrepreneurs

Sub-Topics
The word 'entrepreneur' is derived from the French verb 'enterprendre'. It means to undertake. The Frenchmen who organized and led military expeditions were referred to as entrepreneurs Out of the top 10 brands in the world, 4 brands are pure recent entrepreneurial ventures including Apple Inc., Google, Microsoft, and Amazon

Reference
Entrepreneurship & Innovation - Models for Development by Rabindra Kanungo

Entrepreneurship - An Introduction

Entrepreneurship and Small Business by J S Saini and S K Dhameja

Evolution of the concept of Entrepreneur

Lecture

Lecture

Framework of Entrepreneurship; Models of Entrepreneurship

Entrepreneurship Framework: (1) Opportunity Recognition/ Idea Generation (2) Scenario Planning (3) Financing the Idea (4) Venture Startup (5) Valuation Models of Entrepreneurship: (1) Laissez-faire Model (2) Limited Environmental Model (3) Strategic Interventionist Model (4) Subsidized Interest Rate Model (5) Egalitarian Model (6) Top-Down Reform Model (7) Trade Facilitation Model (8)Open-Door Reform Model (9) Doi-Moi Model (Renovation or New Thinking)

Entrepreneurship & Innovation - Models for Development by Rabindra Kanungo

Concepts of Entrepreneurship Development

Session

Topic

Mode
Lecture + Video (Zee Group's Subhash Chandra - A Wharton Interview)

Topics Covered
Entrepreneurial Process

Sub-Topics
(1) Identity and Evaluate opportunities (2) Develop Business Plan (3) Resource Management (4) Enterprise Management Understanding the thinking process of a real entrepreneur through the life story of Zee's Subhash Chandra

Reference
Entrepreneurship by Robert D. Hisrich, Michael Peters and Dean Shepherd

Attributes and Characteristics of a successful Entrepreneur

Culture defined; Entrepreneurship venture and developing a culture; Developing Core ideology; Elements of an Entrepreneurial Culture; Economic Impact of Entrepreneurs

What defines a Culture: - Values - Rules of conduct - Vocabulary - Methodology - Rituals - Myths and stories Elements: - People and empowerment focused - Value creation through innovation and change - Attention to the basics - Hands-on management - Doing the right thing - Freedom to grow and to fail - Commitment and personal responsibility - Emphasis on the future and a sense of urgency Concept of Intrapreneurship

http://www.entrepreneurship.org/en/re source-center/creating-anentrepreneurial-culture.aspx Culture and International Entrepreneurship: Earth, Wind, and Fire Morris L. Samit: http://faculty.elmira.edu/msamit/cultur e_Entrepreneurship.pdf

Entrepreneurial Culture

Role of Entrepreneur Intrapreneurship

Lecture

Session

Topic
Discipline of Innovation by Peter Drucker

Mode
NA

Topics Covered
NA

Sub-Topics

Reference
HBR Classic Discipline of Innovation by Peter Drucker

Article Discussion

Module Two - Creativity and Business Idea Generation

Scenario Planning

6
Mind Mapping techniques Tools to Idea Generation Idea Generation Lecture + Class Activity Brainstorming Industry Trajectories by Anita McGahan PEST, SLEPT and GAP Analysis

Scenario Planning in Organizations by Thomas Chermack The Mind Map book by Tony Buzan Further reading: http://creatingminds.org/tools/tools_id eation.htm

8 9
Idea Validation Lecture Seven Domains Model by John Mullins How to generate ideas Video + Discussion Issues, Insights, Market Analysis (Micro and Macro), Choosing a Business Model NA The New Business Road Test by John Mullins Conversation to include the following: 1. What makes a great business idea 2. Out of box thinking process 3. Role of assumptions an entrepreneur takes

10

Sunil Bharti Mittal's Interview

Module 3: Elements of Business Plan

Number of new firms; Jobs created by NA new firms; Growth registered by new firms; Survival of ventures; How does the world look at entrepreneurs; most restricted countries; Employment generated Innovation and Entrepreneurship by Peter Drucker

11

Understanding the impact of Entrepreneurs on the world economy

Lecture

12

Mid-Term Test - 5 Marks Max.

Session

Topic
Learn to Present a Business ideas

Mode

Topics Covered
Presentation Techniques; How to create a project report; Risks in Business

Sub-Topics
Deal-Killer Risks Path-Dependent Risks Easy-win/ high ROI Risks

Reference
HBR: Beating the odds when you launch a new venture: Clark G Gilbert & Matthew J. Eyring TED Video

13
Understanding Risks

Lecture

14

Business Planning Process

Elements of Business Plan, Business Business Model Generation by Plan Presentation and Elevator pitch; Alexander Osterwalder & Yves Pigneur Entrepreneurial Market Research Process Business Plans Handbook by Michelle Lee Article Discussion Case Study NA NA HBR Interview with N R Narayana Murthy As published in HBR

15 16 17 18 19 20

Why don't we try to be India's most respected Company? Case Study: Genpact

Student Presentations - 5 Marks Max. [Students will be given an option to either present on a case or present their business idea] Recap/ Revision