Cultura afacerilor

Prof.Dr.Dr.Dr.H.C. Constantin Brtianu

Factori determinani
Cultura poporului i a zonei geografice istorice Istoria i tradiiile poporului Valori fundamentale de via Comunicarea Negocierea Legislaia Nivelul de dezvoltare economic, social, politic Educaia n general, dar i educaia pentru afaceri

VALORI
Valorile exist n mediul nconjurtor i ele ne sunt impuse, prin diferite sisteme de motivare i penalizare.

Valorile constituie sistemul de referin al deciziilor.

Valori morale: binele i rul, sub diverse forme; respectul cuvenit senioritii, prietenia etc.

Valori estetice: frumosul, urtul, armonia etc. Valori profesionale: munca bine fcut, calitatea, respectul fa de consumator etc.

VALORI
Vom utiliza termenul de valoare att n sens psihologic, referindu-ne la ceea ce ne dorim fiecare n via, la orientrile i alegerile pe care le facem, n strns legtur cu interesele, preferinele, atitudinile i motivaiile noastre, ct i n sens sociologic, referindu-ne la ceea ce este dezirabil social, legat de normele, regulile i obiceiurile caracteristice mediului social. (Dorin Bodea, Valorile angajailor romni, Result Development, Bucureti, 2013, p. 29)

Valorile centrale ale romnilor

Valorile centrale ale romnilor sunt valorile mprtite att de sine, ct i de ceilali romni, n cea mai mare msur. Din punct de vedere tehnic, valorile centrale sunt reprezentate de congruena, consensul dintre percepiile fa de sine i percepiile fa de ceilali romni.
(Dorin Bodea, Valorile angajailor romni, Result Development, Bucureti, 2013, p. 92)

Valorile centrale ale romnilor

Valori centrale dup sine 1. Libertatea 2. Recunoaterea celorlali 3. Avansarea, promovarea 4. Sigurana, linitea 5. Concurena, competiia 6. Ctigul financiar 7. Renumele, faima 8. Puterea, autoritatea Valori centrale dup ceilali 1. Ctigul financiar 2. Puterea, autoritatea 3. Recunoaterea celorlali 4. Renumele, faima 5. Avansarea, promovarea 6. Libertatea 7. Sigurana, linitea 8. Concurena, competiia

Comentariu
Este surprinztor faptul c ntre valorile centrale ale participanilor la studiu nu se regsesc valori de realizare prin munc, valori de evoluie i valori privind lucrul cu oamenii. Metaforic, este vorba despre lupta cu cellalt. Putem interpreta aceste rezultate prin faptul c, pentru muli dintre romni, este important s aib faim, putere, recunoaterea celorlali prin comparaie cu alii i nu neaprat pentru c merit (prin efort i munc personal). (Dorin Bodea, Valorile angajailor romni, Result Development, Bucureti, 2013, p. 29)

VALORI
General Motors: 6 valori fundamentale
1.Entuziasmul consumatorului 2.Integritate i asumarea rspunderii 3.Munca n echip 4.Inovarea 5.mbuntirea continu 6.Respectul individual i responsabilitate

CULTURAL VALUES IN USA

Private property Competition and individualism Performance Time is the vital resource of any enterprise The American dream and the need of self fulfilment

COMMUNICATION
In US culture, communication is based on key words and clear expression of ideas Communication id based on economic principles and less on literature principles and musical melody Precision is based more on the content of the message than on its grammar rules The language is direct and rational. There is no room for emotions and fuzzy interpretations

PATTERNS OF THINKING
It works !
Do it yourself ! Modular thinking, and less integral thinking Trust nothing of what you listen to, and only half of what you see.

CULTURAL VALUES IN JAPAN

Japanese cultural values are quite opposite of the American cultural values There is a strong emphasis on team work, cooperation, modesty and group referential system

There is a strong respect of seniority, academic rank and hierarchy

There is a strong respect of traditions and unwritten behaviour rules

COMMUNICATION
Communication is based on what it is NOT said Communication should be like a cover of the personal feelings and beliefs Messages should be fuzzy by their nature, giving full liberty for interpretation Silence is more precious than the spoken words Never put questions about personal feelings and thoughts, and never request a clear answer Sharing experience is more important than defining it in clear and direct way Tacit knowledge is more important than explicit knowledge

CULTURAL EXPERIENCE
Cultural experience is fundamental in creating and using tacit knowledge Experience relates directly to variety and not to time spent in a given activity Experience is the best teacher for understanding cultural values of different peoples Experience develops intuition and anticipation, and thus it is best for developing vision Experience contributes greatly in developing interpersonal and intrapersonal intelligences Experience in another country helps you in a better understanding of your own cultural and social values

Cele 10 mituri despre antreprenoriat

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Antreprnorii se nasc, nu se fac. Antreprenorii sunt proprii lor stpni i sunt complet independeni. Antreprenorii sunt juctori. Antreprenorii muncesc mai mult dect managerii. Banii sunt cel mai important lucru ntr-un start-up antreprenorial. Oricine poate s nceap un business. Un antreprenor valoros ajunge la succes n maxim 1-2 ani. Antreprenorii valoroi sunt tineri. Dac un antreprenor are suficient capital de start, nu are cum s rateze. Antreprenorii sunt lupi singuratici i nu pot lucra n echip.