Telco Automation Ltd.

: It was incorporated on March 13, 2000 with the objective of acquiring the Machine Tool and Growth Divisions of Tata Motors as a going concern. As and when required, Tata Motors sources factory automation equipment from TAL.

Tata Technologies, USA: It was incorporated on August22, 1994 and became a wholly owned subsidiary of Tata Technologies Limited on December 22, 2000. The company is engaged in the business of computer consultancy and related services.

Strategic alliances

Tata Motors has several joint ventures and alliances. These include:

Tata Cummins Ltd., a joint-venture with Cummins Engine Company Inc., USA; makes fuelefficient, low emission, environment-friendly diesel engines;

Tata Holset Ltd., a joint-venture with Holset Engineering Company, UK, makes turbochargers for diesel engines manufactured by Tata Cummins Ltd. and other OEMs;

Concorde Motors Ltd., a joint venture with Jardine International Motors (Mauritius) for dealerships of passenger vehicles. Concorde has dealerships for Tata Motors passenger vehicles in Delhi, Mumbai, Bangalore, Ludhiana, Hyderabad, Chennai and Lucknow.

Tata Precision Industries Pvt. Ltd., Singapore, for the manufacture and sale of high precision toolings as well as electronic and plastic components for the computer industry;

Tata Motors Services Ltd., Singapore, for the sale of spare parts for Tata vehicles; and

Nita Company Ltd., Bangladesh, for the assembly and sale of Tata commercial vehicles.

12

SWOT ANALYSIS

Tata Motors is highest selling car company in India and is the four wheeler manufacturer in the world. As the case is every company has it strengths and weaknesses and Tata Motors is no Exception: -

STRENGTHS

1Market Leader in terms of sales and turnover

2A wide network of dealers across the nation

3A wide network of authorized service stations at different parts of the country

4A wide variety of product portfolio

5Very strong brand image of making fuel efficient and reliable cars

6High product and brand recall among the customers infect Tata is the first choice among the majority customers.

WEAKNESS

Major weakness of Tata are

1Not a strong player in the rural market

2Very few models at the lineup stage

3R& d of Tata Motors is weak

4Not a Strong Player in the Premium Market

OPPORTUNITIES

1)Its a growing market thus company has high growth potential in future

2)Premium segment is still not fully exploited with right product Tata Motors can do wonders

3)Neighboring countries markets are not exploited fully

4)Need to tap African and European market.

THREATS

1)Entry of new players

2)New companies entering in the car market will pose a considerable threat

3)Competitors becoming aggressive with new product launches and high marketing pitch

4)Aggressive Maruti and Hyundai posses another threat

5)NO tie up with any other company can lead to losses

LITERATURE REVIEW

TELC O:

Currently the largest automobile company in India, Tata Motors ranks among the top 10 commercial vehicle producers in the world.

The transition of Tata Motors from being a predominantly commercial vehicle manufacturer to a complete automobile company began in the early 1990's with the launch of the first Sports Utility vehicle from Tata- the Sierra and later the Tata Estate. The insights gained into customer needs in these markets led to the development of another world-class Sports Utility Vehicle, the Tata Safari, launched in 1998.

Soon after launching the Safari, Tata Motors made an aggressive foray into the mainline passenger car market with its small car, the Tata Indica. The Indica fulfills the Tata Group Chairman Ratan N Tata's vision of developing and manufacturing a truly Indian car that would use modern technology and contemporary styling of the small car genre. It went on to set a benchmark in terms of its value proposition in terms of best value for money in its segment and internal spaciousness.

The overwhelming customer response that the Indica generated at its launch in early 1999 has translated into its capturing more than 17% of the premium small car segment, and 8 % of the entire passenger car market in India within a year.

Clearly identifying the core areas as R&D, manufacture of critical components and the final vehicle assembly, the company continues to be open to global alliances to effectively enhance its

competitiveness in the fast globalizing Indian markets.

Setting standards of corporate governance, Tata Motors

focuses on Complete Customer

Satisfaction. With benchmarking systems to sell world-class products and services, Tata Motors