Alfred Korzybski was born on July 3, 1879 in Warsaw, Poland, and died on March 1, 1950, in Lakeville, Connecticut, USA.

He is probably best-remembered for developing the theory of general semantics. General Semantics is an educational discipline created by Alfred Korzybski (1879 1950) during the years 1919 to 1933. General Semantics is distinct from semantics, a different subject. The name technically refers to the study of what Korzybski called "semantic reactions", or reactions of the whole human organism in its environment to some event any event, not just perceiving a human-made symbol in respect of that event's meaning. However, people most commonly use the name to mean the particular system of semantic reactions that Korzybski called the most useful for human survival. Advocates of General Semantics view it as a form of mental hygiene that enables practitioners to avoid ideational traps built into natural language and "common sense" assumptions, thereby enabling practitioners to think more clearly and effectively. General Semantics thus shares some concerns with psychology but is not precisely a therapeutic system, being in general more focused on enhancing the abilities of normal individuals than curing pathology. According to Alfred Korzybski himself, the central goal of General Semantics is to develop in its practitioners what he called "consciousness of abstracting", that is an awareness of the map/territory distinction and of how much of reality is thrown away by the linguistic and other representations we use. General Semantics teaches that it is not sufficient to understand this sporadically and intellectually, but rather that we achieve full sanity only when consciousness of abstracting becomes constant and a matter of reflex. Many General Semantics practitioners view its techniques as a kind of self-defense kit against manipulative semantic distortions routinely promulgated by advertising, politics, and religion. Philosophically, General Semantics is a form of applied conceptualism that emphasizes the degree to which human experience is filtered and mediated by contingent features of human sensory organs, the human nervous system, and human linguistic constructions. The most important premise of General Semantics has been succinctly expressed as "The map is not the territory; the word is not the thing defined." While Aristotle wrote that a true definition gives the essence of the thing defined (in Greek to ti n einai, literally the what it was to be), general semantics denies the possibility of finding such an essence.