Sample Feasibility Study - Restaurant

http://www.papercamp.com/print/Sample-Feasibili...

FEASIBILITY STUDY Executive Summary The HEALTHY HEART DINER is a project designed for a restaurant that will provide the residents of Belize City and Cruise Tourist with heart healthy meals. It is operated by two partners. Tiany Bonner acting General Manager and Rose Reynolds nutritionist cook. We plan on hiring Emmett Arthurs, Troy Gabb, Tamara McDonald, Rebecca Flores each holding a specic post. The plan is to obtain a loan of fteen thousand ($15,000) for start-up capital. The partners are actively involved in the everyday running of the restaurant and will collect a salary after three months of the launch of the business. Leaving the money to grow in the business, although we have four employees they will be getting their weekly pay, this will not aect the business. After the three months the owners will then be receiving their salary that will be included as part of the expenses. This way the prots will be re-invested into the business to enhance gradual expansion. This is so businesses tend to take up to three years to make a prot however; we plan to make prots after 6 months of opening. We have established competitive advantage in that the meals will be prepared by a Rose Reynolds, a well qualied nutritionist cook having more than ve years of experience in the business. Meals will be prepared with special ingredients. It is Rich in health-promoting nutrients and provides a percentage of daily value (DV) for dierent vitamins and minerals. Juices are made from fresh vegetables and fruits. A combination mixture in drinks will also be provided that is delicious and also specialized for the alleviation and prevention of certain illness. In addition the cost of our food is very reasonable. The building of customers relationship with the business will be emphasized. We plan to gather information about our customers and will be exible in making arrangements for special food based on their requirement. For example a person with diabetes will be able to get all three meals a day or as requested. Also, the food content will be available for customers upon request free of charge. Delivery services will be available for those who wish to access this service at a small fee. Orders can be placed by email, phone or text. The restaurant will be situated in Belize City on Albert Street which is accessible everyone who desire to sit and eat in a cool, clean and friendly ambiance. Customer satisfaction will be our priority, this is guaranteed. Two computers will be available for internet access and a prepaid telephone available for customer usage.

1 of 6

01/13/2013 08:05 PM

Sample Feasibility Study - Restaurant

http://www.papercamp.com/print/Sample-Feasibili...

Base on results from surveys conducted, it has been discovered that a great deal of the Belizean population are aware of the importance to eat healthy and are making eorts be healthy and will denitely buy healthy food once available. Our target customers are everyone who is interested in eating healthy and wants to remain living a healthy life or those who need to improve on their health. Expected break even etc. TABLE OF CONTENT Content Page No

Executive Summary.. Description of Product Description of Business Model.. Marketing Strategies. Financial Analysis Development Strategy... Management Analysis. Recommendation for Improvement of Start Up Plan. Conclusion. APPENDICES Financial Assumption.. Ratio Analysis.. Pictures of Venture Products.. Market Research Study Results Patent Identication.. Contracts.
2 of 6 01/13/2013 08:05 PM

Sample Feasibility Study - Restaurant

http://www.papercamp.com/print/Sample-Feasibili...

Lease.. Description of Products and Services At this point we are at the start-up stage. Over the past few years we have noticed that people are healthy conscious. Therefore we conducted a survey and the survey results show that people are starting to eat healthy. We have identied that the most popular player is Ms. Karen Rosito, a nutritionist and aerobics instructor. She does not have a restaurant however she has customers who are apart of her exercise class that sign up with a monthly diet plan of which she provide only lunch on a weekly basis (Monday to Friday only). On the other hand our indirect competitors are the people who sell unhealthy food at less cost. Which now leads to the fact that the problems the industry is experiencing is that our food regulations set forth by Government of Belize does not cater for the people who desire a healthy lifestyle for the ingredients are expensive compared to the food that are not of quality but cheaper. With these information gathered, we have decided it will be feasible to provide tasty nutritious food prepared with healthy ingredients such as natural oils, wheat, grains, nuts, greens and vegetables. In addition we plan to provide fresh fruit and vegetable drinks such as fresh juices, shakes and slush. Apart we can provide extra special ingredients to suit the needs of our customers at their request. A key success factor in the industry is to rst understanding what must be done to make the business a success, ensuring we are making a prot. We have analyze that location is one key therefore the business is located in the heart of city where most business are established and many people are around shopping. Our location is convenient and we plan on providing reliable and timely delivery and pick-ups. Maintain and improve customer loyalty and satisfaction. Our customer loyalty will be seen through our transparent operations. This will enable us to generate a solid customer base and increase sales. We will provide 100% customer satisfaction in order to keep a close and positive relationship with every customer through use of personal greeting strategies, customers feedback, and quick response to customers request or complaints. One of our objectives is to minimize overhead costs. This will be done not hiring outside consultants, but doing our own accounting, marketing, and sales. Description of Business Model Marketing Strategies, Financial Projections, Critical Assumptions and Risk Factors

3 of 6

01/13/2013 08:05 PM

Sample Feasibility Study - Restaurant

http://www.papercamp.com/print/Sample-Feasibili...

Marketing Strategies The target customers are people that are health conscious and the ones not aware on how to be or eat healthy. The health conscious people see the need to be healthy and physically t. Most times people of both categories need to consult with a nutritionist to be told or given a weekly diet plan. In addition there are many people that have illness such as diabetes or high blood pressure. The age group is among ages 7years to 100 years given special emphasis on ages 45-65 as these are the people that require a more carefully suited nutrition plan. Since Belize City is a accessible transit locality that connects us from north to west, it is closely netted therefore almost all customers will be in our business locations. We are estimating that 85% of our customers will be in the service trading area and the remaining 25% will be cases of walk-ins. These target customers consume sea-food, veggies, fruit drinks and food cooked with healthy special oils. They prefer to buy these products to improve their quality health and reduce risk of being unhealthy. The target customers buy these products mainly at lunch time each day and second to that at the morning times after a short exercise or after waking up as the rs meal of the day. This data was collected during a survey done by the group of a random sample with questioners by 100 volunteers. Our valued customers expect healthy nutritious food that is health wise safer than what the other competitors are oering. In addition they expect the food to be tasty and of high quality having minimal unwanted fat and calories. Advertisement and promotions will be targeted to highest percentage of our customer base within the age of 45-65. Careful thought and consideration will be placed into this advertising and promotion of the service and product. Therefore at rst will be circulating yers to all businesses and to walk-ins. Secondly we will be advertising via television for people to see a sample of our delicious meals, and of course on a regular basis, we will be advertising on Love FM and few adds on more FM. We will try our best to get the adds played during the evening around news time. This means two main television station channel 5 and 7 will be playing our add so that people will become aware of our business. This visual media may be the most eective method of reaching our target customers. In the rst year, a budget of $ will be set aside as funds available advertising. The promotion campaign will be positioned on health products as a way of eating in an aordable convenient lifestyle that have positive long term benets that make it essential to everyone no matter the orientation or culture and background. Publicity is essential to all company especially a new small enterprise therefore it is very critical to our product so much that we have decided to invest in $ the promotion drive each year. These gure was not arbitrary picked out of the sky it was done with careful thought and analysis of the current cost and realistic gures.
4 of 6 01/13/2013 08:05 PM

Sample Feasibility Study - Restaurant

http://www.papercamp.com/print/Sample-Feasibili...

TIME LINE FOR DEVELOPMENT OF STARTUP Development Strategy Getting the business up and running has to rst be accomplished by seeking out an ideal location where it will be an easy access for customers and to reach the market that its targeting. Other steps include getting the equipments, crockerys, etc which will all be gathered within one months time. Management Analysis The Management Analysis is a Partnership agreement consisting of two persons. This business has two co-owners Rose Lambey also being cook, Tiany Bonner as the Manager. The startup capital will be a loan from the Bank amounting to $15,000.00. Each member will be contributing our development strategy in a step process is that rst we had done a feasibility analysis guide before making any decisions. This gave us information on the market, sales and prots potential on this food business we plan to venture. After the results show that this food industry is feasible then it will be up and running in full force. The co-owners tend to hire four employees. Each employee is going to be assigned specic task which they will accomplish on a day to day basis, one person will be hired for assisting in the kitchen as cook. This person will be hired on knowledge that he/she has the working experience or has been assisting in any way at another business. One person will be a waitress that was working for at least six months, and at least has the background of how to serve and be courteous to customers. Person has to know how to balance a tray and has to be exible in such position. The business also intends to have a delivery person for customers who cant make the time to visit the restaurant; such person has to know the streets of Belize in order to carry out orders in a timely manner. There will be a cashier who will be responsible for cash and also assisting waitress for talking orders from customers in times when it gets busy, the cashier will only be taking orders at the counter while he/she manages cash register. Cashier has to know the basic addition and subtraction so that there will be no room for miscalculation. Each person hired has to be trust worthy and willing to give extra hands when needed. The business will need to get its trade license. Registration of the business has be done at the Business Bureau in Belmopan City before the business opens, this it to certify that it is a legally registered business and has all rights to be serving the public. Healthy Heart Diner will recycle all its empty plastic bottles, and all waste material will be disposed of daily. Waste materials such as peelings from fruits and vegetables will be sold for fertilizers to plants as other income to the
5 of 6 01/13/2013 08:05 PM

Sample Feasibility Study - Restaurant

http://www.papercamp.com/print/Sample-Feasibili...

business.

6 of 6

01/13/2013 08:05 PM