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Golden Rules
Positioning = the company has to place each of its products/services on the matrix. Thus it is able to obtain information on the market share of the product or service and the market growth. Creating long-term value = the company should have a product portfolio that includes products with high growth where it is necessary to inject cash and products where growth is weaker but which generate a lot of cash.
Stars
Strong
Question marks
Need to develop liquidity, Brings in nothing
Growth in market
Cash Cows
Slow
Dogs
Difficulties to survive, reduce all costs or stop the product.
Weak
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BCG Matrix
= Photography of The Position of the Companys Products
Copyright 2008 LUXINNOVATION G.I.E., The National Agency for Innovation and Research in Luxembourg
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