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I
Get to know Davida Scharf,
ist librarians are uniquely qualified to practice as knowl- Richard Steele, Nancy Nelson
edge services professionals. Knowledge services is the
new profession that has evolved from the convergence of They’re hands-on information
information management, knowledge management, and professionals helping clients in the NY
strategic (performance-centered) learning. area with projects, large and small.
It’s a profession that is made up of many knowledge ■ Special Projects
workers, from many different professions, disciplines, ■ Workflow & Systems
and types of work. I contend that it’s the specialist librar- ■ Database Design & Development
ians who are naturally qualified for leading knowledge ■ Records & Archival Management
services in their organizations. They’re the information ■ Intra/Internet Projects
professionals who know best how to enable Knowledge ■ Cataloging & Indexing
Development/Knowledge Sharing (KD/KS) — the ■ Inmagic software experts
defining attribute of knowledge services — in the organi-
zations where they work.
Among our special competencies, as stated in the famous 201-947-8039 fax: 201-947-2586
competencies document published in 1996 (and currently dscharf@NKRassociates.com
being updated), is an ability to “provide excellent instruc- www.NKRassociates.com
tion and support for library and information service
users” and to “assess information needs and [then] design
and market value-added information services and prod- services professionals (particularly specialist librarians)
ucts to meet identified needs.” can provide expertise, is what is usually referred to as
The newest version of the competencies will, presum- “misinformation on the Internet.”
ably, continue this approach in describing our competen- Here again, we have an excellent discussion resource to
cies. In any case, it’s that reference to our learning and help us as we seek to provide information management,
teaching role, what I like to call “strategic (performance- knowledge management, and strategic learning for our
centered) learning,” and to the development of what I customers. It’s a new book written by one of our New
like to think of as “high-level, value-added services,” that York Chapter members, Anne P. Mintz, and while this
so particularly positions specialist librarians for leading column can’t serve as a book review [full disclosure: Anne
knowledge services in their parent organizations. is one of my very special friends, and a review, as such,
One of the first challenges for us, though, is to identify would not be appropriate], I have delved into the book,
subjects and issues that are appropriate for us — as knowl- and I think it can be a very fine tool for knowledge ser-
edge services professionals — to bring to the attention vices professionals.
of our customers. In last winter’s issue of ChapterNews, As I read Anne’s book, which is a compilation of very
I wrote about how critical information protection (CIP) thoughtful essays on this important topic, it became very
is a subject that provides a perfect role for specialist clear to me that this is just the kind of subject we special-
librarians as knowledge services experts. ist librarians can — and should — bring to the attention
In fact, The White House has now published its Draft of our organizations. And knowledge services is exactly
National Strategy to Secure Cyberspace and is offering it the methodology we should use for doing so. How?
to the public for comment. That document (www.white- Let’s look at the components of knowledge services.
house.gov/pcipb/) can serve as an excellent discussion Information management is what we do best, and when
document for knowledge services professionals, as they we think about misinformation on the Internet, there are
seek to raise awareness about this critical issue in their few information professionals who are better qualified to
organizations. An equally important issue about which (Continues on page 7)
awareness must be raised, and for which knowledge
ChapterNews 6 Vol. 75, #1 Winter 2003
(Continued from page 6)
advise their customers about the dangers of bad and
incorrect information, particularly since so many people
— who do not have our expertise — seem to have the
impression that everything they read, regardless of its
format, is true.
Not so! And we know it. We completely understand
how to distinguish good information from bad. We have
expertise, techniques, and methodologies that have been
developed specifically to enable us to advise our cus-
tomers about what resources they should be using and
what resources they should not be using.
We engage in this sort of advising and consulting all the
time as we recommend to our customers that this source
or that site should be used — or avoided. Correcting
those uninformed misperceptions about the Web and
information on the Web is just part of our daily profes-
sional routine. We know how to manage information,
and that particular competency includes being able to
distinguish between what is good for our customers and
what is not good.
As for knowledge management…
Well of course! If we, as the organization’s specialist
librarians, have any role to play in content management TO SEE A SAMPLE
for our organization’s intranet (and even if we only advise
the “official” content management team in the enter-
prise, which is, sadly, often the case), we might want to
OF OUR WORK...
put together an experiential “knowledge store” (I would
call it) for the site. TURN THE PAGE.
Better yet, if our specialized library has a portal or home Gatta Design is proud to help SLA-NY design and
page of its own, we would want to put the knowledge
produce ChapterNews. We’d be happy to help
store there. What I’m suggesting is a smaller, more per-
you, too. With projects ranging from small business,
sonal (but well organized and well managed) site mod-
eled on the “lessons learned” sites often found in the mil- non-profit and corporate promotional collateral
itary or in other large organizations. to full-scale identity and branding programs,
packaging and illustration, creative design will get
It would be a little knowledge area that permits people
in the organization (including the staff in the specialized your message across. Call us for an SLA-NY discount.
library, of course) to report their experiences and their
findings when they run across misinformation on the
Internet.
Certainly these colleagues can’t report every such experi- 286 SPRING STREET, SUITE 301
ence (who has that kind of time?), but if we’re reasonable NEW YORK, NY 10013-1427
about it, reporting on sites that the specialized library’s TEL (212) 229-0071, FAX (212) 229-0074
e-mail: mail@gattago.com
customers might be going to on some sort of regular www.gattago.com
basis, or sites that contain information relating to the
subject or subjects of the parent organization’s field of
specialization, can provide a good “heads up” for others
in the organization who might need to have this informa-
tion. (And for one of the best discussions I’ve read about
the intranet-development process and building the team
to do it, see Roberta Piccoli’s article in last summer’s
ChapterNews.)
(Continues on page 8)
References
Mintz, Anne P., ed. Web of Deception: Misinformation on
the Internet. (Medford, NJ: CyberAge/Information Today,
2002)
Piccoli, Roberta. “Essence of a Successful Intranet,” Special
Libraries Association. New York ChapterNews. 74 (4),
Summer, 2002.