MICHELLE DODD

MSUDODD 25@GMAIL. COM

817-915-0922 www.linkedin.com/in/michelleedodd/

MARKETING RESEARCH & CUSTOMER INSIGHT

Well-rounded marketing professional with extensive experience in marketing research: qualitative, quantitative, mail, telephone (CATI), Internet, focus groups and depth interviews. Market Research & Competitive Analysis Business & Strategic Planning Project Planning & Management Marketing & Corporate Communications Product Development & Innovation Client Acquisition, Support & Retention Operational Planning & Tactical Execution Data Mining Orientation & Trend Analysis Global & Regional Team Management Business Intelligence & Analytics Contract Negotiations & Administration Quantitative & Qualitative Research

Talent for developing high-performance teams, making effective decisions under challenging conditions, and quickly revising tactics to achieve goals within aggressive time frames. Highly developed communications, negotiations, organizational and interpersonal skills. Client-facing leadership.

Career Expertise & Selected Contributions

Market Analysis & Business Intelligence: Direct departmental efforts in providing measurable indicators to increase revenue and profits. Provide strategic support and data metrics across departmental lines to assist in company directives, programs, marketing and sales. Research Projects: Senior Project Manager and team leader for over 1,000 analyses providing pertinent information for Customer Segmentation, Brand Positioning, Consumer Perception, Customer Satisfaction, Product or Service Testing, Brand Value, Loyalty Programs, Conjoint Analysis, Product Development and ROI Modeling. Organizational Development: Direct the hiring, supervision, and continuing development of management, professional, and administrative personnel. Develop position requirements, performance standards, goals and objectives, and evaluation criteria. Design and implement personnel policies, operating procedures, and employee manuals. Enhance communications, quality of service, productivity and overall operational effectiveness. Departmental Management: Lead a team of Managers and Analysts. Oversee departmental budgets as well as project budgets throughout the field. Negotiate all major contracts, trained staff on accounts and promotions and ensured contract compliance. Business Strategy & Client Insights: Lead strategic concepts that align short and long term business plans to deliver maximum value, develop and drive portfolio strategy and business execution, deliver executive level thought leadership and lead and develop teams focused on business insights. Training Development & Delivery: Over 15 years of managing, assessing and delivering training curriculum to meet corporate objectives including product introduction/product knowledge, customer service, research analysis, organizational and leadership management and behavior strategies.

M. Dodd Page 2

PROFESSIONAL EXPERIENCE
DSS RESEARCH, FORT W ORTH, TEXAS
2002 - PRESENT Director of Client Services 2005 - Present A full-service, national market research firm specializing in the health care industry. Recruit, hire, train and mentor staff. Execute day-to-day project management on custom, complex research projects including insights and analysis. Serve as appointed member of the executive committee that oversees corporate direction and sales initiatives. Account Executive 2004 - 2005 Cultivated and fostered relationships with clients to facilitate business growth. Boosted corporate revenue through sale of market research studies. Liaised with project management staff and production team. Conducted in-depth analysis of accounts to identify most pressing needs. Researched and developed proposals for sales team. Senior Project Manager 2002 - 2004 Orchestrated the implementation of custom market research studies. Managed client relationships. Supervised design, sample management, data collection, coding, tabulation, analysis and reporting. Directed multiple simultaneous projects. Identified and rolled-out efficiency boosting processes. Strengthened experience with pricing, product concept, satisfaction, segmentation, conjoint and awareness tracking.

WIRTHLIN WORLDWIDE (THE ANSWER GROUP), CINCINNATI, OHIO

Senior Project Director A full-service market research firm, acquired by Harris Interactive in 2004. Oversaw market research project management. Gained extensive knowledge of research for the health care industry. Conceptualized questionnaires. Forged relationships with clients. Authored analyses and reports.

2000 2002

1998 2000 Project Director A privately-held market research consulting firm, acquired by MarketVision Research Inc. in 2001. Directed market research studies including mall-intercepts and in-home usage tests. Designed questionnaires, coded and tabulated quantitative data and provided comprehensive analysis. Conducted in-depth qualitative interviewing.

MCLAUCHLAN & ASSOCIATES, INC., CINCINNATI, OHIO

Previous experience also includes Project Director with Research Resources as well as Field Supervisor with Shifrin~Hayworth Market Research Company. Details on request.

EDUCATION & AFFILIATIONS

MASTER OF SCIENCE MARKETING RESEARCH UNIVERSITY OF TEXAS AT ARLINGTON BACHELOR OF ARTS WITH HONOR - MARKETING MICHIGAN STATE UNIVERSITY ARLINGTON, TEXAS

EAST LANSING, MICHIGAN

MEMBER MARKETING RESEARCH ASSOCIATION MEMBER MICHIGAN STATE UNIVERSITY - MASTER OF SCIENCE IN MARKETING RESEARCH ADVISORY BOARD

REFERENCES PROVIDED UPON ESTABLISHMENT OF MUTUAL INTEREST