Enrollment No: Name: Area of Specialisation: Title of the Project: Statement of the problem:

1011000546 MOHIT NEGI Marketing

CUSTOMER SATISFACTION OF FOUR WHEELER PASSANG INDUSTRY

The research encompasses the primary objective of comparison TATA Passanger Cars with respect to other brands prevailing in t Maruti, Hyundai, GM motors, Chervelote etc The primary aim is t satisfaction level of customers using Tata's passanger cars and to areas in which it needs to improve to develop a better perception of its customers. It entails as to suggest Tata how to become a N oriented company
TOPIC- Evaluation & Comments from Faculty

Modify title You are not measuring the satisfaction of the entire industry. Modify the title.
Objectives of the study:

The research includes the study of comparative satisfaction level using different passanger car brands, the various areas where co supersede and the area where the competitors lack. Furthermore aims to find out the relative market capitalization of Tata in the P market and to suggest some concrete and absolute measures to its share in this segment
OBJECTIVE- Evaluation & Comments from Faculty

CORRECT
Methodology:

Primary Data
METHODOLOGY- Evaluation & Comments from Faculty

CORRECT
Explanation of the Method:

Formulating the Research Problem : First Step is to find out the p case. Then the problem was understood thoroughly and rephrasi into meaningful terms from analytical point of view. This step is o importance in the entire research A questionnaire is to be develo survey. The questionnaire is of structured type.Most of the quest on 5 point bipolar Likert Scale Next step is determining the numb from various ages, monthly salary and gender. So a total of 100 surveyed. the data collected from various class of people based o income and location Research Design : Exploratory Research Des Group, Primary Data Analysis Collection of Data : Survey and Qu Sampling : Simple Random The data collected form various peop segregated into various categories in order to analyse it .Analysis on more than 10 different parameters OBEROI MOTORS DEHRADUN

Company Name: Company Profile:

Oberoi motors has been in sales of tata cars since 1996. In uttar more than 5 branches with in dehradun it has two brancehs. It h

branch and head office in Mazra which started in 1996 with a tea people only which has now grown to 400 people with in just 16 y motors sells all models of Tata cars and SUVs and also sells Heav vehicles of tata motors. Mr Raghav Oberoi is the Director of Obe Oberoi Motors has a very employee friendly environment in all br Through proper staff training and guidance , every team membe motors always aims at customer satisfaction. Oberoi motors has for its customer satisfaction for last 16years.

Questionnaire (10 to 15 questions)

1. What is your Age group ? a. 18-25 b. 25-35 c. 35-45 d. 45-55 e. Above 55 2. What is your Occupation ? a. Student b. Service c. Business d. Self Employed e. Others 3. What is your monthly income group ? a. 10000-15000 b. 15000-20000 c. 20000-50000 d. 50000-100000 e. A lack 4. Which companys car would you like to purchase ? a. Tata b. Maruti c. Hyundai d. Cheverolet e. Ford 5. Which features of Car would you like to prefer most while purchasing? a. Speed b. Power c. Mileage d. Desig Brand 6. Why did you purchase a Car ? a. Design b. Brand Value c. Publicity d. Scheme e. Others 7. How was your experience after using the Car? a. Good b. Excellent c. Satisfactory d. Average e. Not Good 8. Where does customer want the servicing of his Car to be Done? a. Showroom b. Road Mechanic 9. Do customers get full value of money for the car they purchased? a. Yes b. NO 10. Are You satisfied with the performance of your Car ? a. Yes b. NO 11. Are you satisfied with the dealer services of their Car? a. Extremely Well b. Very Well c. Average Not Very W Not Well At All 12. 13. 14.
Number of respondents: Area of study: Method you will use to classify data: Method you will use to present data: QUESTIONNAIRE- Evaluation & Comments from Faculty

100 dehradun

Increase number of questions.

References:

www.google.com, www.wikipedia.com, Marketing Research - An Orientation by N.K. Malhotra

Chapterization Scheme:
1. 2. 3. 4. 5. 6. Defining the Marketing Research Problem and Developing an Approach Research Design Formulation Sampling Design and Procedure Data Collection Data Preparation Analysis of Data

CHAPTERIZATION- Evaluation & Comments from Faculty

2 - 6 are a part of research methodology. Add Findings, Conclusions, Recommendations, Limitations, References, Annexure.

Profile of Project Guide

Name: Age: Educational Qualification: Years of Experience: Current organisation: Current designation: Brief profile:

VIKAS DHASMANA 29 PGDBM (Marketing) 5 years Marketing Faculty and Personality Development Trainer

GEN-X Institutions, Dobhal chowk, Nehrugram raipur Dehradun

Address:
House No:. Street: City: State: Phone Number (Residence): Phone Number (Office): Mobile: Email:

c-27/1, New Type - 3 O.F.D Estate Raipur Road DEHRADUN Uttarakhand

8954675190 energeticvd@yahoo.com
PROJECT GUIDE- Evaluation & Comments from Faculty

CORRECT

FINAL COMMENTS FROM FACULTY

Approved with Modification

FACULTY DETAILS
Faculty Name: Chhavi Taneja Email: chhavitaneja1@gmail.com