EXECUTIVE PROFILE

Marketing Communications Strategist with more than seven years of success in community relations, media
relations, branding, event planning and negotiation with a particular expertise in reaching diverse groups. Able to
visualize, implement and manage strategies and tactics with distinct attention to relationship building.

Experience
2005-Present Taller Puertorriqueño, Inc., Philadelphia, PA
Marketing and Communications Director
• Serve as department official spokesperson
• Responsible for creating, implementing and measuring the success of:
o a comprehensive marketing, communications and public relations program that will enhance the
Taller’s image and position within the marketplace and the general public, and facilitate internal and
external communications; and, all Taller marketing, communications and public relations activities
and materials including publications, media relations, client acquisition and so forth.
o Ensure articulation of Taller’s desired image and position, assure consistent communication of image and
position throughout the Taller, and assure communication of image and position to all constituencies, both
internal and external.
o Responsible for editorial direction, design, production and distribution of all publications.
o Coordinate media interest in the Taller and ensure regular contact with target media and appropriate response
to media requests.
o Act as the representative with the media.
o Coordinate the appearance of all print and electronic materials such as letterhead, use of logo, brochures, etc.
o Lead projects as assigned, such as cause-related marketing and special events.
o Recommend short- and long-term goals and objectives to the Executive Director.
o Develop, implement and monitor systems and procedures necessary to the smooth operation of the
marketing/communications/public relations function.
o Keep informed of developments in the fields of marketing, communications and public relations, not-for-
profit management and governance, [and the specific business of Taller and use this information to help the
organization operate with initiative and innovation.
o Work with senior staff, other staff and volunteers to:
o develop and maintain a strategic perspective -- based on marketplace and constituent needs and
satisfaction -- in organizational direction, program and services, and decision-making; and, ensure
the overall health and vitality of the Taller.
• Help make sure that Taller’s philosophy, mission and vision are pertinent and practiced throughout the
organization.
• Develop and coordinate means to seek regular input from key constituencies regarding the quality of
programs and services and Taller’s relevance.
• Help formulate and administer policies to ensure the integrity of the organization.
• Act as an internal consultant to bring attention and solutions to institutional priorities.

2004 U.S. Department of Labor, Philadelphia, PA

Public Affairs Intern, Office of Public Affairs
• Assisted in planning and executing a high profile press conference announcing OSHA’s findings and
citations against contractors involved in the Tropicana Hotel and Casino garage collapse of 2003
• Created, crafted and presented award-winning educational campaign, Latino… Raise Your Voice,
targeting the Hispanic community
• Discussed Hispanic community outreach with directors of Careerlinks Wrote press releases, media
advisories and letters in English and Spanish
• Translated communication materials into Spanish
• Pitched various DOL programs to Hispanic television stations
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• Compiled, updated and fine tuned OPA’s media distribution list using Bacon's Media Source
• Designed flier for award-winning YouthRules! Rally, a child labor outreach event

1998-2004 Church of God. New Jerusalem Atlantic City, NJ

Project Manager, Pastor's Office
• Developed and implemented a re-organization of the church business program
• Designed, edited and distributed the church newsletter, Paths
• Organize, coordinate and publicize special church events
• Prepare church welcome kit
• Create radio announcements for distribution of various church activities

2003 School District, Elk Township, NJ

Public Relations Intern, Superintendent's Office
• Compiled and updated media directories
• Wrote press releases and media advisories
• Assisted with planning and promoting special events
• Designed and edited various .publications

2001-2002 Rowan University, Glassboro, NJ

Computer Assistant, Office of the Dean of Communication

1999-2000 PNC Bank, Sicklerville, NJ

Teller Banking Representative I

Rowan University, Glassboro, NJ

Credit Analyst, Office of the Registrar

Consulting Experience

Univision 65/Telefutura 28, Community Relations Objetivo Fama, Philadelphia, PA

The Language Institute of Atlantic County, Atlantic City, NJ
Nueva Esperanza, Inc., 20 Years Anniversary Media Relations, Philadelphia, PA
Township of Winslow, Human Relations Commission, Winslow Twp., NJ
Church of God New Jerusalem, Special Events, Atlantic City, NJ
Church of God Jehovah Yireh, Special Events, Camden, NJ
State of Pennsylvania, Governor’s Commission on Children and Families, Southeastern, PA
Temple University, Welfare Reform and Child Care Subsidies, Philadelphia, PA
Rowan University, Public Relations Student Society of America (PRSSA), Glassboro, NJ
Security on Campus, Inc. Media Relations Plan, King of Prussia, PA

Education
Rowan University Glassboro, NJ.
Bachelor of Arts, Communication
Major: Public Relations
Minor: Spanish
Honor: Dean’s List
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Affiliations
Philadelphia Public Relations Association—Member
Philadelphia Advertising Club—Member
Greater Philadelphia Cultural Alliance—Member
National Association of Latino Arts and Culture—Member
Latino Professional Network—Member
Greater Philadelphia Tourism and Marketing Corporation—Neighborhood Tourism Committee
Greater Philadelphia Tourism and Marketing Corporation—Latino Traveler Committee
Multicultural Affairs Congress—Heritage Tourism Committee
Multicultural Affairs Congress—Annual Luncheon Committee
Philadelphia Museum of Art—Latin American Outreach Committee