The fountain Comes to you

The foundations were laid at Fountain in early 2001 with an initial investment of $ 3 million - mostly privately owned Swedish. Currently, La Fantana is the leader on the market of carbonated table water distribution at the well, the water cooler system. This was the market marks a new stage of evolution towards a new way of drinking water and is in response to the tendency of companies to shift to the new system, modern and efficient water supply. The company "at the well" was established by the Natural Aqua takeover already active in this field, whose founder, Cristian Amza, is now general manager and one of the shareholders, with the main investor - Oresa Ventures - represented by Mr. Jonas af Jochnick (Oresa Ventures Chairman) and Mr. Cornel Marian (Investment Manager for Romania) - and Mr. Hans Kllenius, Swedish-born investor, former Director General of the Swedish company Pripps. Mr. Hans Kllenius has been the experience of Oresa Ventures representative for another successful business in the Romanian market Holdings Brewery. Chairman of the Board is Mr. Roland Bengtsson, President of the International Council of Associations bottler of mineral water and founder of EBWA - European Water coolers Bottlers Association (European bottler of water through the Water Cooler). Also Mr. Bengtsson worked for more than 15 years as general manager Ramlsa, Scandinavian leader in mineral water industry and founded the company Rent a Cooler, which is present in several European countries. Transaction between shareholders Oresa and Natural Aqua was concluded in April 2001 and funding began in May of that year, Oresa buying existing shares, but with additional capital coming primarily for the development of new bottling plants and operation of a new water sources of great depth. Oresa holds 80% stake, the remaining 20% belonging to others' two shareholders, Hans Kllenius and Cristian Amza. Listed on the Stockholm Stock Exchange, Oresa Ventures is a finance company that has invested over $ 90 million in Eastern Europe, including several companies in Romania. Thanks to support Oresa Ventures, these companies have imposed on the markets where it operates: Medicover Flanco Brewery Holding Churchill Media Motoractive. The Fountain aims to be more than a service market. La Fontana is a modern solution to a classic problem - water supplies. Behind the associated emotional benefits of our product are rational arguments such as:

 Prompt delivery to the client Free installation and training Free Service Location free regular sanitation Water supply to order

Business Philosophy The whole business is built on the principle of partnership and the investment is mutual: investing our customers trust and we professionalism and experience. The relationship is special and has one goal: customer satisfaction.

Portfolio On October 1, 2002 client portfolio comprised approximately 2,000 companies from various industries. Most of those who have chosen us as partners are famous companies in the business environment in Romania: Alpha Bank, BCR, ING Bank, ING Nederlanden Life Insurance Sensiblu Agip Romania, Cernavoda nuclear plants, NBR Printing, British Airways, Churchill Media ., Renault Romania, Romavia, Unilever, Alro Slatina, Romatsa, Orange, ABN Amro Bank, Tempo Advertising, Porsche Romania, Citibank, Colgate Palmolive, Rompetrol, Procter & Gamble, Network Continental, Oriflame Cosmetics Romania, Medicover, HVB Bank Romania, Interamerican, Omniasig Interbrands Marketing & Distribution, Media Pro International, Mint State, Rami Dacia / Dacia UPS, Total Distribution Group.

Almost everything about the water cooler

Water coolers that offers customers at Fountain combines two technologies: cooling to 6 C or heating to 94 C carbonated table water fountain at assuring consumers the convenience of both fresh water and cold and on the consumers of tea, instant coffee or instant soups.

Features The cooling system is based on Freon, no CFC, environmentally.

Durable, detachable - is plastic and / or metallic. Hot water bottle stainless steel Scoops leak Safety switch for hot water

All units are equipped with water cooler air filter. They are also consistent with the recommendations EBWA, IBWA and have approval NFS (international body that certifies adherence to quality control and hygiene of EBWA and IBWA). Benefits Rapid entry into operation Low power consumption - power consumption of 8.5 - 10.5 kwh per week, the equivalent consumption of a light bulb.

Ensuring hygiene of Sanitation is a process that is performed regularly and consists of disinfecting water route that would follow from the can to the exit from robinet.Pentru this process, use the system with ozone generator, the new solution on the market.

Almost everything about La Fountain

Water fountain is a carbonated table water, perfectly balanced, whose physicochemical and microbiological characteristics a fall in STAS1342/1991 recommended for daily consumption and body need hydration. Besides being a soda and salt with low (less than 250mg / l), water fountain can be used in beverages, milk powder, instant coffee and soups and has no contra-indication when using them by patients with kidney disease and bile.

Source and method of extraction

Natural water fountain is extracted from the aquifer complex Brotherly - the second largest system in the country, at a depth of 224m. Brotherly layers located below the bed starting from the Romanian Plain Neajlov to Teleajen. Dim Geologically, the source is characterized by alternating layers of granular rocks layered clay-marl of Pleistocene age. This structure gives a high quality water. Reached the surface, the water goes through a treatment plant containing a softening filter, activated carbon filter, a mechanical filter of 1mm UV sterilization device and a microbiological filter of 0.4 mm. The depth of the source and its operation in demanding high sanitary conditions make the water at a fountain safe for consumption. Being natural filters, water has special qualities from the rivers coming from. All routes traveled by water from extraction to bottling, are stainless steel for food, so there is no danger of iron enrichment, which is possible if water from the city network. Product - The carbonated table water fountain - has no medical opinion. 8831 / 8.11.2001 issued by the Ministry of Health and Family.

Organizational Structure

The presentation is seen as the company organization chart to the well to clear up the marketing department, which reports to the Director General, and in or operates two employees: director, marketing director and one or marketing assistant, who reports to the Director marketing. Marketing department has as main responsibilities: elaboration and marketing strategy Create and implement communication and marketing policy of the company Develop techniques and marketing policies Establish pricing policy Develop sales promotion actions elaboration and marketing budget Implement techniques and marketing policies Development and implementation of marketing plans in the short, medium and long Competition analysis Monitoring media Provision of various events Negotiating barter agreements with media companies Providing and maintaining relationships with advertisers

After analyzing the organizational structure of the company to identify the following weaknesses of the organization marketing department:

Failure market research or marketing department by due nealocarii financial resources and absence of specialized staff in this regard within the company, or by an agency specializing in market research because all nealocarii financial resources.

 Lack of job description for the Director of both the marketing and the marketing assistant position, although there is a report segregation of duties, responsibilities and limits of authority of each Size of marketing (2 employees) is correlated with the magnitude, duration and number of marketing activities to be performed, and the size of other departments Poor communication between the marketing department and the sales: Out of a monitoring system on the market information gathered by sales representatives on clients and potential clients portfolio and a weak feedback resulting from promotional activities, direct mail campaigns. The marketing concept is embedded in the organization and conduct of all activities of the company.

Thus, the identification of weaknesses is necessary to make the following recommendations: Creation of marketing directions to ensure the Company's connection to the dynamism of the market. Thus, it is recommended that: - Strategy and Control of directorates headed by the director of marketing and marketing assistant with a subordinate. Duties will include activities such directions for the development and substantiation of marketing programs, such as those related to the formulation of overall objectives pursued by the company and the strategies and tactics necessary to achieve their overall marketing policy development and market strategy, control and evaluation of implementation of the programs Marketing - A marketing research directions that will perform the following activities: research the company's internal and external environment, to study the behavior of customers and their needs, to make forecasts of marketing, marketing research to substantiate policy, market strategy for developing marketing programs. Directorate will be headed by a specialist in marketing research to be 1-2 subordinates marketing assistant for starters. - A direction of communication and promotion strategy that will produce global promotional communications company, will handle advertising campaigns, promotional, public relations, participation in different events. This direction will be headed by a specialist in promotional activities and will have 1-2 subordinates marketing assistants. Creation of marketing direction and growth will staff both in number and as a specialization, ensuring the smooth running of the specific activities of this department.

 Develop job description starting position of marketing assistant and ending with the marketing director, to know clearly the tasks, responsibilities and limits of competence, which is required and due to the increasing number of volume of activities marketing and their specialization. Outline the role of marketing coordinator and integrator of all activities, holding a key position in the preparation and implementation decisions. Organizational marketing department - proposal

Job description is made only to the marketing department, those for the post of specialist in marketing research as follows:

January. Item: specialist in marketing research February. Department: MARKETING Three. Job requirements: a) Studies - higher economic b) Age - minimum 3 years c) Special - minimum 2 company or units in a similar profile, a graduate course in marketing (studies, master, postgraduate); April. Relationships: a) Hierarchical - is subordinate to the marketing department; b) OK - with all departments in the enterprise; c) In collaboration - with all specialists in the marketing department. May. Assignments, papers, assignments: - Responsible for the efficiency of all activities included in the scope of marketing and market research; - Elaborates the strategy of market research and establish concrete means of achieving them; - Satabileste how the research will be carried out (on their own or appealing to companies specialized in this field); - In the research carried out on their own, lead them across design work collecting, processing, analyzing, interpreting and drawing conclusions; - In research conducted by resorting to specialized companies cooperate with them as representative of the company; - Contribute to the implementation of the results of marketing research; - Analyzing the effectiveness of marketing research conducted and formulate proposals and ways to improve them; - Elaborate and substantiate its marketing research is needed; - Systematically studying consumer buying behavior and the buyers;

- Obtain information to determine and justify the price of new products, price differentiation by product category, price strategies, price reductions or special facilities, discounts granted; - Underlies the entire process of distribution: Distribution srategiile and their costs; - Performs research on promotional activities;