Baljeet kaur samra / OUGD303 / Final Major Project /

BRIEF 5 / PROCESS bEAUTY

BRIEF To set up and maintain a beauty blog, to which I would be uploading content to on a regular basis.

CONCEPT Although a beauty blog, I wanted to ensure that the blog also reflected my interests as a graphic designer so the blog includes product reviews, hauls and tutorials about makeup and beauty as well as posts about design and packaging.

DELIVERABLES Blog / Business Cards / Stationery / Typographic Posters / Packaging / Accessories

Page 01 of 05
brief concept dELIVERABLES

Baljeet kaur samra / OUGD303 / Final Major Project /

BRIEF 5 / PROCESS bEAUTY

processbeauty.co.uk

email : hello@processbeauty.co.uk tweet : @processbeauty

BRANDING The branding for the blog needed to be quite simple and I wanted to keep it type based to reflect my personal interests as a designer. I opted for to main colours that could be used in different ways across all the branding.

BUSINESS CARDS I decided to have test cards printed by moo.com to check the colour as the cards come in three colour ways, the pink, grey and white backgrounds.

Page 02 of 05
branding business cards

Baljeet kaur samra / OUGD303 / Final Major Project /

BRIEF 5 / PROCESS bEAUTY

Blog processbeauty.co.uk Since starting the blog and up until mid May I had been posting every other day, as I had managed to gather enough content to be able to blog about.

STATISTICS (Jan 06TH to MAY 22ND 2013) Total Views Total Comments Average per day Best Month 5,080 Wordpress Followers 112 Twitter Followers 37 Best Ever Views March (1,704 views) 48 184 142

Page 03 of 05
Blog statistics

Baljeet kaur samra / OUGD303 / Final Major Project /

BRIEF 5 / PROCESS bEAUTY

life is too short hoping

that the perfectly

arched eyebrow
or hottest new

lip shade
will mask an

ugly heart
kevin acouin

processbeauty.co.uk

processbeauty.co.uk

elegance
is the only

beauty
that never

fades
audrey hepburn processbeauty.co.uk

processbeauty.com

Prints One of the ideas that I had was to create typographic prints using beauty related quotes. I chose 5 primary quotes that can be designed in 3 different colour ways. Proposed idea that these could be bought from the Process Beauty online store.

Accessories Bag Diary Notebook Makeup / skincare / brushes bags

Page 04 of 05
Prints Accesorries

Baljeet kaur samra / OUGD303 / Final Major Project /

BRIEF 5 / PROCESS bEAUTY

Skin Savers Love Yourself Nars Colour Collection On Trend Nails

Elizabeth Arden Eight Hour Cream The skincare classic that soothes, restores, calms and helps relieve chapped, cracked, dry skin. Soothes roughness, redness and minor skin irritations.

Bioderma Sensibio H2O Specially formulated for sensitive, normal to dry skins, the Sensibio H2O micelle solution gently cleanses face and eyes. It removes water-resistant make-up.

E45 Cream E45 Cream has been clinically proven to treat and soothe dry, itching, flaking, chapped, rough and calloused skin, sunburn and detergent

Jelly Pong Pong Lip Blush A moisturizing lip stain that tints your lips with just the right amount of juicy colour and hydrates like a balm. Apply liberally, purse and let the silky lightweight texture melt onto your

Nails inc - St James St James nail polish is a pillar box red shade. St James is a show stopping red that will add instant glamour to any outfit.

Mac Powder Blush - Fleur Power Colour for the cheeks and face. Various formulas. Different looks.

Duo Eyeshadow - Mad Mad World Modern, unique, sometimes unexpected color combinations. Worn alone or together, all Duo Eyeshadow shades feature micro-fine powders that are highly pigmented, longwearing and crease resistant.

Satin Lipstick - Dressed to Kill A lustrous, long-wearing lipstick infused with conditioners to provide comfortable wear and sumptuously silky color. Smooth, ultra comfortable wear.

Shimmer Nail Polish - Disco Inferno Fashion-forward and classic NARS Nail Polish shades impart incredible luster and prolonged gloss retention with UV protection to prevent polish discoloration. Extended wear and durable, chip-resistant finish.

Gelly Nail Effects Hi shine Gel effect Nail Paint provides an extra glossy finish.

Sequin Nails Add a textured sparkle to your nails with new Sequin Nail Effects! The rich formula packed densely with sequin specs is the perfect way to create a dramatic 3D effect on your nails.

Confetti Nail Effects Confetti Nail Effects is the perfect party for your nails. Filled with confetti sprinkles that brush on smoothly, make your nails pop with 5 sweet inspired shades!

January

February

March

April

Benefit Core Collection

Sheer Skin

Golden Goddess

Autumn Additions

Ultra plush lip gloss The plushness is poutrageous! Our soft & silky glosses glide on sooo smooth, drenching lips in luscious color thats never sticky. From crystal clear to hot pink, the luxurious formulas give your lips a kissable, sexy sheen.

Longwear powder shadow Finallypowder eyeshadow in a fabulous longwearing formula. This soft & silky shadow comes in 12 wearable shades and three finishes: matte, satin and sheen. From pale shell to brilliant silver, weve got you covered!

Creaseless cream shadow Award-winning cream shadows are as creaseproof & budge-proof as ever! The 10 incredibly wearable shades glide on easily and last all day long. Its fresh & fabulous color for all.

Nars Sheer Glow Foundation A glowing, satin-finish foundation with sheer and buildable coverage that immaculately evens skin tone. Replete with skincare benefits and the Complexion Brightening Formula, it leaves skin hydrated, more luminous, softer

Garnier BB Cream Garnier BB creams offer 4 different creams for various skincare needs. Do you have oily skin, sensitive skin, are concerned about the visible signs of skin ageing or simply just want a cream that can give your skin a healthy glow?

Revlon Nearly Naked Foundation Makeup so refreshingly light, it melts right in, creating a fresh even look. So the only one that knows you are wearing makeup is you. Blends seamlessly, buildable coverage.

Dior Natural Radiance Bronzing Powder The Dior Bronzing Powder adjusts to your skin tone and the ambient light for an ultranatural looking tan all the year round. With its Kabuki mini-brush, Poudre de Soleil comes in 3 warmer tones for summer.

YSL Touche clat For instant light, luminosity and radiance. Light falls in love with the skin, banishing darkness & signs of fatigue and adding instant radiance. Touche clat is the one beauty essential no woman should ever be without.

Liz Earle Sheer Lip Gloss Soft and lightweight, our sheer gloss glides on smoothly and enhances lips with a luminous shine. Enriched with our own blend of avocado and shea butter to leave lips feeling soft.

Illamasqua Precision Ink Create looks with attitude that no one can ignore. Precision Inks fine tip allows for defined application. Long-lasting and waterproof its perfect for use anywhere on the face and body to bring out your bold side.

Sleek True Colour Lipstick - Mulberry Awaken your makeup with a True Colour Lipstick. Get high impact lips with our vitamin E enriched lipstick in a selection of matte and sheen finishes.

Bourjois Smoky Eyes Trio Eyeshadow Manufactured with the same process which has made our Little Round Pots, these eyeshadows possess the same qualities of flexibility and softness: an ultra fine, silky, micronised formula for an amazing blend, lasting 8 hours.

May

June

July

August

Natural Beauty

Copper Chaos

Luscious Lips

Festive Glow

Urban Decay Naked Basics Palette Naked Basics is the palette EVERY woman needs in her beauty arsenal. With six strippeddown, Nakedly neutral shadows, it has everything you need for the perfect neutral matte eye.

Essie - Sand Tropez The seductive power of soft sandy beige nail polish is not to be underestimated. trendsetting, neutral pastel is the most alluring manicure on the riviera or anywhere else.

Bare Minerals SP15 Foundation Our breakthrough foundation formula helps to absorb excess oil and eliminate shine for a natural matte finish. It helps minimise the appearance of pores and promotes cell turnover for fresher, smoother skin.

Soleil Tan De Chanel The velvety finish of this light cream-gel bronzer leaves your skin with a beautiful sunbathed look. Wear it on its own, or for a hint of outdoors radiance, over or under your favorite CHANEL foundation.

Clarins Splendours Colour Quartet Highly concentrated in mineral pigments, these eye shadows deliver long-lasting results. Three gold shades illuminate the eyes while the powder and liquid eye liners warm and intensify.

Butter London The Old Bill Nail Lacquer A burnished copper nail lacquer with a beautiful antique patina. For sophisticated metal heads.

Revlon Just Bitten Kissable Balm Stain Its a pampering balm fused with a lightweight lipstain in an adorable chubby crayon. Just Bitten Kissable Balm Stain gives softer, smoother lips with a perfect flush of color that lasts hour after hour.

Revlon Colorburst Lip Butter Buttery balm with beautiful shiny color to give you baby soft, healthy glowing lips 94% of women felt lips were softer, smoother, and instantly hydrated

Revlon Super Lustrous Matte Lipstick Ultra-creamy saturated lip colour that delivers beautiful, lightweight matte colour without any dryness, caking or fading.

Illamasqua Gleam in Aurora .A solid, cream compact, containing lustrous pearlescent pigments. Smooth Aurora (champagne iridescent) over skin with fingers or a brush for an alluring glow that lifts and highlights wherever its applied. This is lightreflecting beauty.

Laura Mercier silk crme foundation A full coverage foundation that makes the skin look luminous and rich. By combining a special collection of silk proteins, tea extracts and treated mica, Laura has created a luxurious formula that leaves skin hydrated and protected with a radiant, timeless glow.

Mac Mineralize Skinfinish Natural A luxurious domed face powder with minerals, slowly baked to provide a dimensional yet natural-matte finish. Provides perfect low coverage. Use to set and fix foundation or as a touch-up throughout the day.

September

October

November

December

Calendar The idea behind the beauty calendar was to focus on having 3 products that would be Must Have products for that month, whether they had a theme or product launches from particular brands. The calendar is printed onto bulky newsprint and is 210mm x 420mm and wiro bound. The calendar also includes the website where you can purchase that product as well as a section for notes. A proposed idea would be that if you purchase a particular product for that month you could enter a discount code that would entitle you to 10% off.

Page 05 of 05
calendar