Cerkl brand refresh challenge May 29 - June 21

Intro

Oer
We resolve needs by creating serendipitious connections between people and the organizations that ask their support in time and talent.

Vision
A more communal Cincinnati where organizations and individuals connect to share talents and solutions to their needs.

Values

Community Engagement Connection Collaboration Passion

Personality
Accessible Engaging Authentic Plugged In Cooperative

Positioning
Cerkl is the authentic social network -we cut through the clutter so you can meaningfully engage with organizations by leveraging your unique talents and skills.

Brand positioning

Existing Brand Identity (use as a jumping o point!)

www.cerkl.com
Default font: color: #5B5B5B; font: 13px/19px 'Open Sans', sans-serif; Headings (h1,h3,h4,h5,h6) font-family: 'Arial', Helvetica, sans-serif; color: #456792; Heading (h2) font: 28px/34px Yellowtail, cursive; color: #DD2453; Links color: #2E6E9E; Links (hover state) color: #DD2453; Tags background: #6486A7

Notes: Existing web dimensions ; Existing brandmark/logotype ; existing email signature Existing Identity

Notes: Existing Home Page - Red letters are part of an animated introduction. Visitors to the site who are not logged in will experience this rst.

Notes: Existing Dashboard Screen - after logging in, users utilize this main page to see whats going on with organizations they follow Existing Identity

Notes: Existing About Page - explanation behind organization and how it works Existing Identity

Your Mission, should you choose to accept it:

At its core, Cerkl is about changing the city for the better dedicated individuals oer their talent and time as currency to help local nonprot organizations. What better way to start this process than by reaching out to Cincinnatis best designers to see what they can give?

Wed love to see what you can do.

Submission Requirements

What do I get?
Warm fuzzies. Also, the chance to collaborate with one of the regions most successful startup entrepeneurs. The chosen applicant will have the opportunity to establish a working relationship with the developer. Competition winners may choose between a year-long Adobe Creative Cloud subscription, or a $600 Downtown Cincinnati, Inc. gift card. The Cincinnati Chamber of Commerce is oering two free VIP ticket experiences to the 2013 Bold Fusion conference to the winner. The involved parties will actively promote the contracting designer or rm through the website, social media, at events, marketing campaigns, etc. This is an ideal opportunity to participate in a high-prole project for one of the largest non-prot organizations in the Greater Cincinnati region.

Compensation

Submission Guidelines:
Submit the following to: virtual.submission@gmail.com
1. Describe your experience and examples of previous work. (PDF) 2. Visual Identity suite submission with explanation: (PDF - .EPS, .AI les to be submitted by winner) a) Brandmark (including logotype and icon) and usage guidelines (Naming/Renaming exploration encouraged) b) Additional visual guidelines will be considered priority submissions. 3. Sample homepage UI utilizing new brandmark scheme. (High quality .JPG, .PSD les submitted by winner)

Submissions are due no later than June 21st, 2013

Submission Requirements