A Designer’s

Survival Guide
to working in
Corporate Design
Teams
Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.
Former electrical engineer
Compulsive doodler and labeller
Blogger
the FIX
experimental cook

also

Interaction Designer at
Honeywell Technology Solutions

Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.
Why do Design Teams exist in Corporations ?

Design enables to:

• Improve intelligence
• Impact productivity
• Speak volumes
• Eliminate frustration

- What every business needs; and how?, AIGA

Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.
“ Design is:
70% dealing with people,
9% formulating the brief,
2% the idea
1% being pig-headed
1.5% eye for detail
6% understanding
1% letting go
1% keeping hold
0.3% staring
0.4% estimation
0.8% Coffee
1.7% checking - rechecking
0.2% bragging
0.5% tracking
1% persuasion
2% knowing when to stop
5% selling the idea
0.1% panic - Duane King
Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.
“ I am looking for a
position where I can
slowly lose sight of
what I originally set
out to do with my life,
with benefits.
- Bruce Eric Kaplan

PLAN A CAREER.

Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.
The elusive user

Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.
“

Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.
“

Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.
Good, Fast, Cheap.
Pick two.

Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.
SURVIVAL GUIDE

- jessica Hagy, indexed.com

Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.
BRAND YOURSELF

Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.
MEASURE:

Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.
COMMUNICATE

Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.
INCLUDE EVERYBODY

Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.
IDEAS are not disposable

Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.
“
I love deadlines. I like the whooshing sound they make as
they fly by.

Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.
“
Better to beg for forgiveness than ask for permission.
Take action.

Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.
“ A human being should be able to change a diaper,
plan an invasion, butcher a hog, conn a ship,
design a building, write a sonnet, balance accounts,
build a wall, set a bone, comfort the dying,
take orders, give orders,
cooperate, act alone,
solve equations, analyze a new problem, pitch manure,
program a computer, cook a tasty meal,
fight efficiently, die gallantly.

Specialization is for insects. - Robert Heinlein, Author

Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.
“
It is not where you take things from, it is where you take
them to.
Go outside...Be inspired

-Jean Luc- Goddard

Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.
Document everything

Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.
Healthy Design diet:

Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.
Healthy Design diet:
Resources People Companies INspiration

• TED • Niti Bhan • Microsoft Labs • Smashing

• Fast Company • Jan Chipchase • Mozilla Labs Magazine
• BusinessWeek • John Maeda • Google Labs • SwissMiss
• Core 77 • Edward Tufte • Adaptive Path • Grain Edit
• Boxes and Arrows • Dave Gray • 37 Signals • Konigi
• Design Patterns by • Dan Saffer • Stamen Design • Drawn!
Jennifer Tidwell • D. Armano • Live|Work • Pattern Tap
• Yahoo Design • Jensen Harris • Frog: Design Mind
Pattern Library • Scott Berkun • IDEO
• SAP Design Guild • Ben Fry
• Tom Peters
Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.
Healthy Design diet: 4 best practices

• Focus on understanding the problem at hand.

Also, look broadly to expand thinking.

• Uncover the most relevant trends that exist today

• Use ideation as a tool to explore solutions.

• Develop rich experiences to give content to solutions.

Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.
“
Words designers should keep repeating:

re-… re-frame, re-design design thinking framework

co-creation human-centered multi-disciplinary
ambiguity user-centered collective
story discovery experience
creativity platform problem-solving
planning approach design thinking
user collaboration Themes
method touch-points

Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.
END notes:
Understand Value

Contact:
Manjiri Deshpande
jmanjiri@gmail.com
Manjiri Deshpande | Survival Guide presented at ADEX 09, Design Programme, IIT- Kanpur on 13th April 2009 | All visuals and text by author unless specified.