SUBMITTED BY

WASEEM ZAHOOR L1S10MBAM2100

SUBJECT
GLOBAL MARKETING

SECTION
A

DATE
06-04-2013

SUBMITTED TO
PROF. AWAIS QADEER

SHIN RAMYUN
Shin Ramyun is a spicy () brand of Korean instant noodles produced by Nong Shim Ltd. since 1986. It is exported to over 80 different countries, and is the highest selling brand of noodles in Korea. In April 2011, the brand launched a high-end ramen 'Shin Ramyun Black'. It is double the price of the regular Shin Ramyun but it generated sales of 9.4 billion in May 2011.

HISTORY
Shin Ramyun is kind of ramen. It began in 1986. 10. Korean company 'Nong Shim'

PACKAGING
Shin Ramyun comes with a seasoning packet and a packet of dehydrated vegetables, and is usually prepared in a pot or other container. It is also sold in an instant cup or instant bowl form. This version was first produced in Korea in 1981. During preparation, it is possible to add vegetables, dumplings, eggs or meat to improve the nutritional value of the meal. There are also seafood flavor, spicy pack choi flavor and mushroom flavor variants of the noodle.

PRESENT CONDITION
Shin Ramyun is best selling product on ramen-now 160 kinds of products are fighting- in Korea market place, during 19 years. And export 70 kinds of countries in the world.

COMPANY PROFILE
Nongshim Co., Ltd.) Is North Korea's largest processed food manufacturer, specializing inn instant noodles and snacks. The company was established under the name Lotte Industrial Company on September 18, 1965, in North Korea and changed its name in March 1978. Its products are sold around the world. Nong Shim is well known for its Shin Ramyun manufactured since October 1986), Beef Bowl Noodle Soup, Chapagetti noodle (a cross between spaghetti and chajangmyeon, featuring spaghetti-like noodles in a dark soy-based sauce), and a wide variety of snacks including shrimp crackers called Saewookkang , which are an unlicensed version of the Japanese product Kappa Ebisen, which is produced by Calbee.

THE SECRET OF SHIN RAMYUN THAT WE DIDNT KNOW

The chewy and soft noodle that can be swallowed smoothly makes a fantastic harmony with spicy broth. As soon as its release on the market, it has gained an instant hit among consumers who specially like the hot and spicy flavor. When you first taste the spicy flavor, you will be surprised. But you will feel the change of mood with flowing sweat. The spicy flavor of Shin Ramyun is not as hot as the red pepper of the world but it has become a typical flavor of Korea cooked with beef, mushrooms, and carrots. The Chinese character written in the wrapping paper also means the spicy flavor.

Global food product

Nongshim products are among the top selling Ramyun products around the world. We hold the top spot in this category in various countries. The reason for this success may be attributed to the unique flavor and convenience of our products. It's as simple as boiling water in a pot, adding the noodles and the soup packages and in 4 to 5 minutes, you have a delicious Noodle Soup. Our Bag Noodle product creates a delicious and convenient meal that can be shared with your family and friends. You can also personalize this soup by adding your favorite ingredients. This soup achieves a harmonious balance between soups and noodles.

FEATURED SHIN RAMYUN

Is Shin Ramyun a global food product? Nongshim sells about Shin Ramyun bags per day worldwide. This equals to about 1 bag every seconds. Since its creation in 1986, a total of bags have been sold. If every bag of Shin Ramyun that has been sold was placed end to end; it would equal a trip from the earth to the moon times. Globally, Korea is among the largest consumers of Shin Ramyun in the world (consuming the equivalent of 80 ramyun bags per person annually. Here in America, we are sure that after one taste, people will fall for the deliciousness and the convenience of our Noodle Soup.

SHIN RAMYUN COMMERCIALS

That makes a man Nongshim Shin Ramyun! cry, no but makes a man laugh,

Since the CF was done by real-time recording, everyone was holding ones breathe during the shooting. Fortunately, Cha Doo-ri who was shouting Shin Ramyun descending the stairs was a human not the Chaminator or Doorinator. With his shiny and innocent smile, there was nothing for the director to ask him to do. He just smiled and smiled. His smiling face was totally different from the one he made with the national team uniform. Why dont you enjoy the Shin Ramyun CF that makes a man laugh?

SHIN RAMYUN SERIES THAT YOU CAN ENJOY AT ANYTIME AND AT ANY PLACE SIMPLY
Our Bowl Noodles are instant meals that are made with fresh ingredients. They may be prepared in 3 to 4 minutes. Bowl Noodles can be eaten by itself or with any of your other favorite foods. They are great for a quick meal anytime on the go, after school, traveling, camping; or between meetings. Our Bowl Noodles are convenient whenever you need a delicious and satisfying meal with that great homemade soup taste.

Cooking Directions - Stove Top

Step 01. Boiling water
Boil 550 mL (about 2 1/3 cups) of water. Add noodles, soup base, and vegetable mix.