COPYRIGHTS RESERVED

Page 1

TABLE OF CONTENTS
Acknowledgment Executive Summary 1. The business A. The opportunity B. Description of the business C. Competitive advantage D. Business model E. Current status and requirement 10 10 12 11 14 05 06

2. Management team A. Management team B. Boards of directors C. Boards of advisors D. Key Professionals service providers 15 29 30 31

3. Company structure, intellectual property and ownership A. Organizational structure B. Legal structure C. Intellectual property
COPYRIGHTS RESERVED

33 35 37
Page 2

4. Industry analysis A. Industry description B. Target market C. Competitive position 39 40 41

5. Marketing plan A. BCG Matrix B. Competitive Grid C. Porters Model D. SWOT Analysis E. SWOT Portfolio Analysis F. TOWS Analysis G. Porters Generic Model H. Stage of Industry Life I. PEST Analysis J. Pricing strategy K. Product Feasibility & Strategy L. Channel of Distribution M. Promotions and advertisement 6. Operations plan
COPYRIGHTS RESERVED Page 3

43 44 45 46 47 49 51 52 54 55 56 60 62

A. Service delivery B. Qualified Labor pool C. Business partnerships D. Quality control E. Customer support

64 65 69 70 71

7. Financial plan A. Capital requirement B. Income statement C. Cash flow projections D. Balance sheet E. Ratio Analysis 72 73 74 75 77

8. Critical risk factors A. Management risks B. Marketing risks C. Operations risks D. Financial risks E. Intellectual Property Infringement 9. Appendix A. CVs of key employees
COPYRIGHTS RESERVED

79 79 80 81 81

82
Page 4

ACKNOWLEDGMENT
All the praise and appreciation is for Almighty Allah the most merciful, gracious and beneficent who is entire source of all the knowledge and wisdom gifted to mankind. All the prayers forever in the name of Almighty Allah, who helped us in setting goals and objectives and blessed us to reach the destination. Without His assistance none is capable of accomplishment. Secondly we are very thankful to our teacher MR. Azam Javaid who worked day and night with us for this project. He helped us at each and every step and guided us in every difficult situation. We are thankful to the other teachers as well whose support us for the completion of this project. We would like to thank our parents and family members as well because they provided us the financial and moral support in doing this project. And last of all whatever we have done, it is just because of the coordination and cooperation of all the group members. The source of information for the preparation of project include a thorough research conducted on the internet, information obtained from the Lahore Chamber of Commerce, and we start our project by keeping in mind the current situation of Pakistan.

COPYRIGHTS RESERVED

Page 5

EXECUTIVE SUMMARY

THE OPPORTUNITY
We propose a system that automates the whole process of providing security and taking attendance and maintaining its records in an academic institute. Managing people is a difficult task for most of the organizations, and maintaining the attendance record is an important factor in people management. When considering academic institutes, taking the attendance of students on daily basis and maintaining the records is a major task. Manually taking the attendance and maintaining it for a long time adds to the difficulty of this task as well as wastes a lot of time.

DESCRIPTION OF THE BUSINESS

THUMBXTECH is a service oriented business. It will fill the gap in Pakistani market by protecting institutions from the terrorist attacks. With the help of this security device people can enter the institution only by giving their thumb impressions on the detector. Every academic institute has certain criteria for students regarding their attendance in class. That is why keeping the accurate record of attendance is very important. At present attendance is usually noted using paper sheets and the old file system, this approach is being used from a long time. It becomes difficult for the management to regularly update the record and manually calculate the percentage of classes attended. Keeping these issues in mind a system is designed to overcome the problems associated with attendance system. Biometric systems have been widely used for the purpose of recognition.

COPYRIGHTS RESERVED

Page 6

HISTROY
As we know that there are a lot of security problems in Pakistan for the past few years. There is no proper setup for the security of the institutes like educational organizations & the threats given by the terrorists are becoming very much common now a days which is causing great problems for the institutes as well as the parents of the students. By keeping all these problems in mind we six partners found the gap in the Pakistani market and then introduce this service which based on fingerprint security system. We are sure that this system can solve these kinds of problems of the institutes.

COMPETITIVE ADVANTAGE
We have the first mover advantage in the educational institutes by taking the attendance on the basis of thumb impressions so that the institutes can avoid the proxies and we are also providing quality security service to the institutes which results in the mental satisfaction of the parents and students.

BUSNIESS MODEL
For start up of business, we first import the product from china, the name of the company is Astar3000 because these products are of good quality with low cost. The basic cost of the product is Rs. 25000 with build in software. Then introduce our marketing compagin to gather customer. After attracting customer and introducing product and services in the traget market, we then install product in the relevant companies/institutons along with building software house in the firms in order to provide them services. We hire our own employee for installing these product in a company after that our own team will look after the data process of the system. We collect feedback through surveys via emails/directly deal with the management team.

TARGET MARKET
Due to current situation there will be an opportunity for trendsetters to come up and serve the people of Punjab. For that reason, initially our target market will be the people of Punjab. After
COPYRIGHTS RESERVED Page 7

first year of operations, well expand our target market to other provinces depending on the response we get in Punjab. Within Punjab, well be targeting the urban areas because most of the bomb blasts occur in urban areas. Age of the people whom well be targeting will be 4 up to retirement because a child enters into the school in the age of 4 and we first have to protect kids and students of school and colleges along with the employees of different institutions up to their retirement age.

MANAGEMENT TEAM
A strong management team can be a competitive edge for a business. Luckily THUMBXTECH also has a strong management team and all of them have enough experience in their related fields. The management team designation is discussed below IFRA NASIR FAHAD KHAN IMRAN BUTT ADEEL UR REHMAN FARHAN BAQIR ASIM HUSSAIN (Chief Executive Officer (CEO)) (Chief Marketing Officer (CMO)) (Research & Development (R & D)) (Operations Head) (Chief Financial Officer (CFO)) (Human Resource Manager (HRM)

FINANCIAL PROJECTIONS
A business idea is viable at that time when it has the sound financial projection. THUMBXTECH is a start up business so it doesnt have any past financial data. We have made our financial projections by analyzing our competitors. THUMBXTECH is a profit making organization.THUMBXTECH has Six active members and they are the equal equity partners as well. The financial projections show that business is earning profit in five years however this profit is not very huge because the prices of the goods are normal.
COPYRIGHTS RESERVED Page 8

EXIT STRATEGY
Every company has an exit strategy for itself. THUMBXTECH also has an exit strategy that is if this business is not profitable and we are not been able to reach the breakeven then in order to avoid further loss we will wrap up or business and the remaining assets of the business including the security devices will be sold and each partner will get equal share.

COPYRIGHTS RESERVED

Page 9

THE BUSINESS
THE OPPORTUNITY
Problem to solve and need to be filled Due to the current security issues of Pakistan, we are providing a service for security purpose, which can avoid terrorist attacks and also provide protective environment for the institutions. Other value added features of our service are as following,

It can avoid threats for the universities given by the terrorists. It can also avoid proxies in the classes, so in this manner we can save a lot of time. It can monitor the students during university timings.
We propose a system that automates the whole process of providing security and taking attendance and maintaining its records in an academic institute. Managing people is a difficult task for most of the organizations, and maintaining the attendance record is an important factor in people management. When considering academic institutes, taking the attendance of students on daily basis and maintaining the records is a major task. Manually taking the attendance and maintaining it for a long time adds to the difficulty of this task as well as wastes a lot of time.

DESCRIPTION OF THE BUSINESS

How the proposed business solves the problem or fills the need?
Thumb X tech is a service oriented business. It will fill the gap in Pakistani market by protecting institutions from the terrorist attacks. With the help of this security device people can enter the institution only by giving their thumb impressions on the detector. Every academic institute has
COPYRIGHTS RESERVED Page 10

certain criteria for students regarding their attendance in class. That is why keeping the accurate record of attendance is very important. At present attendance is usually noted using paper sheets and the old file system, this approach is being used from a long time. It becomes difficult for the management to regularly update the record and manually calculate the percentage of classes attended. Keeping these issues in mind a system is designed to overcome the problems associated with attendance system. Biometric systems have been widely used for the purpose of recognition. These recognition methods refer to automatic recognition of people based on some specific physiological or behavioral features. Biometric systems are basically used for one of the two objectives identification or verification. The proposed system uses fingerprint recognition technique for obtaining students attendance. Human beings have been using fingerprints for recognition purposes for a very long time because of the simplicity and accuracy of fingerprints.

HISTROY
As we know that there are a lot of security problems in Pakistan for the past few years. There is no proper setup for the security of the institutes like educational organizations & the threats given by the terrorists are becoming very much common now a days which is causing great problems for the institutes as well as the parents of the students. By keeping all these problems in mind we six partners found the gap in the Pakistani market and then introduce this service which based on fingerprint security system. We are sure that this system can solve these kind of problems of the institutes.

COPYRIGHTS RESERVED

Page 11

MISSION STATEMENT The fundamental mission of THUMBXTECH is to protect the life of the customers we serve
our customers in the best possible manner by providing them quality services and to take advantage of scientific advancements which will help us succeed in that endeavor

VISION PAKISTAN
will be a Country where THUMBXTECH is dedicated to enhance

institutional safety by improving our ability to prevent institutions from terrorism

COMPETITIVE ADVANTAGE
How the business will create a sustainable competitive advantage?
We have the first mover advantage in the educational institutes by taking the attendance on the basis of thumb impressions so that the institutes can avoid the proxies and we are also providing quality security service to the institutes which results in the mental satisfaction of the parents and students.

MANAGEMENT TEAM
Our management team includes dedicated and highly experienced personnel and is one of the key competitive advantages we have.

QUALITY SERVICE
We will provide quality service to our customers which includes after sale services semi annually.

SKILLFULL TECHNICAL STAFF

Our service employees are highly skillful and up to the mark. They will provide quality services at the time of need with complete dedication and show their loyalty to the customers.

COPYRIGHTS RESERVED

Page 12

BUSNIESS MODEL

COPYRIGHTS RESERVED

Page 13

DESCRIPTION OF A BUSINESS MODEL

For start up of business, we first import the product from china, the name of the company is Astar3000 because these products are of good quality with low cost. The basic cost of the product is Rs. 25000 with build in software. Then introduce our marketing compagin to gather customer. After attracting customer and introducing product and services in the traget market, we then install product in the relevant companies/institutons along with building software house in the firms in order to provide them services. We hire our own employee for installing these product in a company after that our own team will look after the data process of the system. We collect feedback through surveys via emails/directly deal with the management team. Business model of our company is high technology in which we first of all analyze the needs, what is currently offered and what are the demands of the people. We through our surveys and public relation came to know that there is a gap between the actual performance of the guards and the desired performance which is required by the students/employees. With this technology we can fulfill this gap. The second step is the factor analyses that include a detailed analysis of some of the critical factors like organizational system, institutional support, mental satisfaction, and the facilities, freedom and physical environment. Then comes the solution loop which is actually the solution to the problem/gap identified during the first stage. We enhance the technology and hence solve the problem of students/employees effectively and efficiently.

CURRENT STATUS AND REQUIRMENT

Firstly we are launching this service in Lahore and we will observe the response of the institutions here if our business is growing well then we also target the other organizations of Pakistan.

COPYRIGHTS RESERVED

Page 14

MANAGEMENT TEAM

COPYRIGHTS RESERVED

Page 15

MANAGEMENT

EXPERIENCE,

MANAGEMENT

ABILITY

AND TECHNICAL EXPERTISE

The management experience, management ability and technical expertise of our management team is discussed below

IFRA NASIR:
Chief Executive Officer (CEO) Ifra nasir is a master from LUMS; PK. Ms.ifra nasir did specialization in marketing with distinction. After completing her education she worked 5 year in various industries of Pakistan .she also worked for 3 years as Director marketing in ICI. Her job description is as follows

JOB DESCRIPTION (CEO)

Job title Job type Industry Chief executive officer Over all control of the organization service

JOB SUMMARY

She is responsible for the overall management of the organization. She is responsible to control and provide advices and lead the management to make decisions which help them to achieve business aims. Maintain and develop existing and new strategies for the business.

COPYRIGHTS RESERVED

Page 16

Duties and responsibilities

Managing of the organization Final decision making Developing new strategies for the business Analyzing the competitors Analyzing risk Final recruitment Supervision of all the departments Arrange meetings of board of directors and board of advisors

Relationship
Within the organization this post maintain relationship with all department Development department Human resource department Finance department operation department Marketing and sales department

Expertise
leadership coaching and mentoring abilities excellent management skills Highly competent
Page 17

COPYRIGHTS RESERVED

Technically skilled; proficient in computer applications especially Microsoft Office

FAHAD KHAN
Marketing & selling FAHAD KHAN did his MBA from university of central punjab ,lahore ,pakistan . He did specialization in marketing and competition. He worked as marketing manager in various industries and companies including coca cola and nestle. He has more than 7 year experience as marketing manager.

JOB DESCRIPTION

Job title Job type

Marketing manager Control overall marketing &sales of organization

Industry

service

Job descriptions of marketing manager

Develop pricing strategies. Balancing firm objectives Customer satisfaction. Formulate, direct and coordinate marketing activities

COPYRIGHTS RESERVED

Page 18

 Policies to promote products and services, working with advertising and promotion managers. Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies. Making changes according to customer. Consult with product development personnel on product specifications such as design, color, and packaging. Compile lists describing product or service offerings. Conduct survey for the products. Select products and accessories to be displayed at trade or special production shows. Coordinate and participate in promotional activities and trade shows, working with developers, advertisers, and production managers, to market products and services. Advise business and other groups on local, national, and international factors affecting the buying and selling of products and services.

COPYRIGHTS RESERVED

Page 19

IMRAN BUTT
(BUSNIESS DEVELOPMENT MANEGER) IMRAN holds a degree of MBA from fast university Lahore. Before starting here, IMRAN worked as Recreation Programmer in HLS. He got an international exposure with experience. He is introducing modern techniques for the recreation of security purpose. The primary duty is to introduce new recreation activities.

JOB DECRIPTION

Job title Job type

development manager Control overall on development of

organization Industry Service

JOB SUMMARY

He is responsible for the overall development of the organization. He is responsible to control and provide advices and lead the management to make decisions which help them to achieve business development.

Job descriptions of development manager Responsibilities & duties

Innovation in the product Managing budget for the product Analyzing and classify the risk
Page 20

COPYRIGHTS RESERVED

Supervision Improve the operational systems, processes and policies in support of organizations mission

Play a significant role in long-term planning, including an initiative geared toward operational excellence.

ADEEL UR REHMAN
Operation Manager ADEEL UR REHMAN did his Post Graduate from Institute Of Business Administration, PAKISTAN and then did her MBA in I.T from PCBA. After completing his education, he joined NISHAT LTD. He worked 2 year as Operation Manager in NISHAT. He has also 3 year working experience in his father business

JOB DECRIPTION

Job title Job type Industry

Operation manager Control overall operations of organization service

JOB SUMMARY
The Operations Manager will be responsible for Purchase of raw material, production designing and the quality of the products are the subheads, helping and creating organizational and program budgets in collaboration with the CFO and Program Direct, and other misc. tasks.. Working with the management team, the position also contributes to the development and
COPYRIGHTS RESERVED Page 21

implementation of organizational strategies, policies and practices. This position will also interact with the Board of Directors.

Duties and responsibilities

Improve the operational systems, processes and policies in support of organizations mission Support better management reporting, information flow and management, business process and organizational planning Manage and increase the effectiveness and efficiency of human resource Play a significant role in long-term planning, including an initiative geared toward operational excellence. Supervise and coach office manager on a weekly basis Responsible for all the production carried out Purchasing raw materials used in the production process Supervising the designing department

Organizational Effectiveness

Manage functions. Increase the effectiveness and efficiency of Support Services through improvements to each function (HR, IT, Finance) as well as coordination and communication between functions.

Drive initiatives in the management team and organizationally that contribute to longterm operational excellence.

Providing consulting services on matters related to fundraising, tax and insurance questions, and business structure and growth.

COPYRIGHTS RESERVED

Page 22

Organizational Leadership

Contribute to short and long-term organizational planning and strategy as a member of the management team.

Relationship
Working within the organization, operation manager have relationship with the following departments: Finance department Human resource department Marketing department

However this post is responsible for supervising the below mentioned departments Procurement department Production department

Qualification
Masters in designing and operation management At least 2 years experience in related field Excellent interpersonal skills and a collaborative management style Excellent people manager, open to direction and +Collaborative work style and commitment to get the job done Ability to look at situations from several points of view Delegate responsibilities effectively High comfort level working in a diverse environment

COPYRIGHTS RESERVED

Page 23

FARHAN BAQIR NAQVI

Finance Manager FARHAN BAQIR NAQVI got his degree of ACMA from ICMAP LAHORE. After completing his degree He also got Diploma in Financial Regulation from University of Liverpool, UK. He worked 3 year as assistant finance manger in CITI BANK. And now days he is working as a finance manager in Standard chartered Bank. Her job description is as follows

JOB DESCRIPTION (CFO)

Job title Job type Industry Report to Chief executive officer Finance control service CEO

JOB SUMMARY

This person is responsible for providing financial advice and support to colleagues to enable them to make sound financial decisions which help them to achieve business aims. Maintain and develop existing and new financial policies.

Duties and responsibilities

Rising money
Page 24

COPYRIGHTS RESERVED

Maintain accounts Developing strategies Analyzing the competitors Managing budgets Analyze and classify the risk Supervision

Relationship
Within the organization this post maintain relationship with almost all department but it is strongly related with Procurement department Human resource department Marketing department

Required knowledge
Person should holding the degree of MBA (finance) or ACMA Trustworthiness and excellent interpersonal and communications skills Impeccable attention to detail Strong leadership experience in budgeting, financial planning, and analysis Demonstrated management skills A foundation in nonprofit accounting

COPYRIGHTS RESERVED

Page 25

SYED ASIM, HUSSAIN

HR Manager SYED ASIM HUSSAIN did his MBA in human resource from Lahore School of Economics (LSE). .He got his degree of MBA with distinction. He has 3 year working experience of teaching in University Of Central Punjab including 1 year as Manger HR in NIB BANK. He also has done some courses relating to HR from PIMS institute. He has specialized experience to choose best human power and to train heterogeneous labor force.

JOB DESCRIPTION
Job title Job type HR head Control the selection and recruitment of employees Industry service

JOB SUMMARY
Human Resource management is a key post to make sound operational tasks of a business. This post decides the need of human power to get targets of the business. This position requires both strategic and technical skills. It demands a comprehensive control and monitoring qualities on human force of the business. Main functions of Human Resource Manager is to hire new force, assign various duties, make arrangements for training and to estimate future needs of labour force.

COPYRIGHTS RESERVED

Page 26

RELATIONSHIPS
Following are the relationships of Human Resource Manager.

Reports to:

Chief Executive Officer (CEO) Finance Manger Marketing Manager I.T Manager

Supervises:
Assistant Managers Trainers

Works with:
Assistant Mangers Trainers Other managers and officers in other departments

REQUIRED KNOWLEDGE, SKILLS AND EXPERIENCE

Following are the required knowledge, skills and experience for a compliance officer.

Related work experience:

02 years work experience with at least 01 year in similar position. Candidates having excellent knowledge of small and medium enterprises including foreign trade of cottage industry products will be preferred.
COPYRIGHTS RESERVED Page 27

Formal education or equivalent:

MBA with specialisation in HRM from an HEC recognised. Foreign degree holder has preference over other candidates.

Skills:
Strong communicational, analytical, research, I.T and managerial skills are the key requirements for this post.

PRIMARY RESPONSIBILITIES:
Primary responsibilities of the Human Resource Manager (HRM) are;

To hire, train and cut-off human force in the business. To plan labour strategy of the business. To check all the production operations of business. To train junior officers. To help in policy making and future strategies. To check the daily operations. To play active role in the preparation of annual report. To advise other departments in the formulation of their plans.

DECISION MAKING RESPONSIBILITIES:

Human Resource Manager (HRM) suggests important decisions to other departments to set various goals of the business. HRM chalk out production polices on the recommendation of other departments Human Resource Manager (HRM) decides the level of skills for the labour.

COPYRIGHTS RESERVED

Page 28

BOARD OF DIRECTORS
Our board of directors is elected by the shareholders of corporation to oversee the performance of management team.

Functions of board of directors

Appoint the officers for key positions Declare the dividend/profits Oversee the performance of management team

COPYRIGHTS RESERVED

Page 29

BOARD OF ADVISORS

COPYRIGHTS RESERVED

Page 30

Key Professional Service Providers: Law Firm

Tanzeel & Associate, a full-service law firm, by specializing in areas of international corporate, banking, multi-national corporate, intellectual property, real estate law, civil and criminal litigation and business law and seeks to add value to the existing legal clients. Tanzeel & associate is dedicated in providing the highest quality legal representation to institutions and individual clients across Pakistan. Address: First floor, Saalar Center, Barket Market Lahore Email: T.Associate@gmail.com

Business consultants
A. Tech solution is our consulting company which provides us valuable information regarding our operational and structural problems. A. Tech solution was established in 1990 as a technical advising company and later expands its operations into other fields as well and now has the mastery of providing consultancy to over 15 different fields. Address: Email: 478, Y-block, Commercial Area, DHA, Lahore A.tech@live.com

Accounting Firm
Zhahid Jamil is our accounting firm. They will be conducting the internal audits of our firm. They are one of the leading accounting firms of Pakistan. So, we chose to hire them as they are one the best in the market. Their services are commendable. The companys introduction is stated below: Zhahid jamil is fully competent to render all types of services related to the profession of chartered accountants and management consultants. The Firm has enjoyed a very high reputation within and outside Pakistan.
COPYRIGHTS RESERVED

Page 31

It is the basic philosophy of our firm that our service to each client is based on a substantive knowledge of his business and the industry of which he is a part. We believe that this understanding of the client and the industry is of THUMB X TECH importance in rendering constructive service and in carrying out assignments in an effective manner. The understanding of different political, economic, social and technological environments, (PEST) which our firm brings to international business enterprises, is rooted in the exceptional national stature of its members. Our client service teams unite local and expatriate professionals to deliver knowledge where it is needed. Address: Email: 2nd floor, Sargodha Road, Faisalabad zj cor @gmail.com

COPYRIGHTS RESERVED

Page 32

Company Ownership

Structure,

Intellectual

Property

and

A.Organizational structure

The structure of our business is divided in three layers .the first layer shows the top management which include high level officers i.e. CEO,CFO, CMO, Operation manager, business

development manager. Second layer shows the middle level staff includes administrative staff, trainers etc. thirds layer shows the lower level management that include workers, staff officers.

COPYRIGHTS RESERVED

Page 33

ORGANIZATIONAL CHART

COPYRIGHTS RESERVED

Page 34

Description of the organizational chart

The CEO, board of advisers and board of directors remain in close contact to each other and hold regular business meetings after every six months. This shows that they are extremely focused and dedicated towards their work. The CEO is on the top so it works as a leader of the organization. Then the second includes the CFO, operations manager, marketing manager and business development management, manger. Then comes the trainers and staff members and workers. HR

COPYRIGHTS RESERVED

Page 35

Legal structure Legal form of organization

THUMBXTECH is a general partnership business and is registered under the companys ordinance of 1932.

Ownership structure of the business

Being a startup firm there are six partners but as the time passed and firm needs more capital it will surely go for more partners which is written in partnership deed.

Active partners
Ifra Nasir, Fahad Khan, Farhan Naqvi, Imran Butt, Syed Asim Hussain & Adeel ur Rehaman are the active partners of this business.

Liability of the owners

The liability of each owner is unlimited that is owners own belongings are at stake to fulfill the liabilities of the business.

COPYRIGHTS RESERVED

Page 36

Intellectual Property Infringement

Intellectual property is basically any knowledge, information or ideas that is important to a business for competitive success. Intellectual property includes the trademarks, copyrights, trade secrets, software, entertainment assets, customer lists, in-process research, etc of the company. So we have to take such steps to protect our company secrets. For this reason, we have to register our trademarks, software etc. In the result no part of our project may be duplicated or incorporated into any other work under any circumstances and violators will be prosecuted to the fullest extent of the law. We constantly monitor our project using the best software programs and will not tolerate any kind of infringement.

TM Logo is registered Logo is registered Name is registered

SM
WE WILL SECURE U
Tagline is registered

Copyrights
All content and information are owned and under copyright by THUMBXTECH. No part of this project may be duplicated or incorporated into any other work under any circumstances. No exceptions will be permitted, and violators will be prosecuted to the fullest extent of the law. We

COPYRIGHTS RESERVED

Page 37

constantly monitor our project using the best software programs and will not tolerate any kind of infringements. Copyrights 2010 @thumbxtech.webs.com all rights reserved. Read legal policy and privacy policy

PATENTS
THUMBXTECH has registered its products and services under the patents ordinance 2000 and follows all the patent rules 2003 so according to this no other firm is allowed to follow the same products and services used by THUMBXTECH.

TRADEMARK
The logo, name and tagline of THUMBXTECH are registered as a trademark. Our trademark contain 10 (ten) marks in series and the colour of the logo is;

60% black,

60%

30% Orange,

30%

10%grey.

10%

COPYRIGHTS RESERVED

Page 38

Industry description
Industry trends
Due to the dynamic environment and advance technology several trends have emerged in the relevant industry. THUMBXTECH technology is different from other latest technologies. The concept of THUMBXTECH, which is scanning thumb impressions of the humans in order to protect them against current security issues in Pakistan. But technology is evolving. Traditional security precautions like CTC cameras, barriers, guards etc are giving way to various new and unique ideas by using similar type of technology that is being used by other countries but for some other purposes and many more new and unique concepts to meet the needs of today's security issues. The previously used security measures are really important still to be in function and stay but at the same time its important that if the institutes like educational institutes or the organizations are not protected by the precautions that are being taken to protect them so in this case new technology must be used like THUMBXTECH.

Industry Size
As this technology of scanning thumb impressions in Pakistan is in its growth stages so the local industry size is very small but a global look reverse this perspective. All over the world especially in UK and European countries this technology is at its peak and is protecting the employees of the organizations and students of the universities in a very profitable way.

Industry Attractiveness
This technology is very attractive since today's security issues are far more likely to seek to protect the lives of the people through supervised, structured instructional and enrichment programs. Secondly, since we are the first to introduce this industry in Pakistan its an attractive industry in an aspect that we can avail first mover advantage through commencing a thumb scanning technology in Pakistan.
COPYRIGHTS RESERVED Page 39

Profit Potential
Security system has high profit potential all over the world since day by day demand for security measures is increasing since everyone want their lives to be protected so they can take advantage of THUMBXTECH technology and utilize them in a way which will help them both in their present and future. Its in growing stage providing opportunity for new entrants. Introducing this industry in Pakistan these days is very profitable because there are lots of bomb blasts and other security issues which are must be eliminated or reduces to give protection as well as mental satisfaction to the people.

Target Market
Segmentation
We have segmented our market using the following segmentations

1. Geographic
Country Pakistan Province Punjab Density Urban

2. Demographic
By keeping in mind the profit level of organization. (high profitable firms)

3. Psychographic
Social Class High society Life StylesInnovators( people having so much resources that they exhibit all the primary motivation in varying degrees)

COPYRIGHTS RESERVED

Page 40

4. Behavioral
Mental satisfaction Protection sought

DESCRIPTION OF TARGET MARKET

Since this new scanning technology yet has to be introduced in Pakistan, it is a very good place to enter in. Punjab being the most urbanized province of Pakistan provides a great Due to current situation there will be an opportunity for trendsetters to come up and serve the people of Punjab. For that reason, initially our target market will be the people of Punjab. After first year of operations, well expand our target market to other provinces depending on the response we get in Punjab. Within Punjab, well be targeting the urban areas because most of the bomb blasts occur in urban areas. Age of the people whom well be targeting will be 4 up to retirement because a child enters into the school in the age of 4 and we first have to protect kids and students of school and colleges along with the employees of different institutions up to their retirement age. We are focusing all types of classes lower, middle and upper class and with this new technology we are providing mental satisfaction and protection from any further issues those are related to bomb blasts.

Competitive Position within Target Market

Competitor Analysis
THUMB X TECH is in introductory stages in Pakistan, we have direct competitors but a few competitors are offering some of the security activities but none are in parallel to our state of art technology.

COPYRIGHTS RESERVED

Page 41

 Direct competitors
o HLS SECURITY o ADLTE SYSTEM o TECH SECURITY SYSTEM

Indirect competitors
These are those institutes in Pakistan that have the future potential to stand against us by offering facilities similar to ours. These are:

TECHNICAL FIRMS

COPYRIGHTS RESERVED

Page 42

BCG MATRIX

THUMB TECH

THUMBXTECH lies in the question mark in BCG matrix because it is a new business and is very difficult to consider the new business as star or cash cow. But with the passage of time with the help of value added features, more investment, quality promotion techniques and technological advances it will surely move in The Star.
COPYRIGHTS RESERVED Page 43

Competitive Analysis grid

Competitors analysis grid helps us determine our position with respect to our competitor
Name of features
THUMB X TECH
ADLTE SYSTEM

TECH SECURITY SYSTEM

HLS SECURITY

Quality services

Follow the quality international standard.

Dont follow the standards international.

Follow

the

Strictly follow the s set by international Standard. Price for four weeks 5000

standards set by pak level.

Price

Prices of service .quarterly 2000

Price

for

Price for per weeks 300

monthly 1500

Brand recognition

name

Launched at the educational institutes other organizations & and

Not known even by the whole

Recognized

by

Good recognition in Philadelphia

people all over the world

Pakistan

will surely make a good position

within time Sufficiency equipment of THUMB X TECH fully equipped Equipment sufficient not Fully equipped Equipment sufficient for a limited.

Quality equipments Counselors experience

of

Very

good

Equipment

not

High equipment 10 experienced counselors

quality

High equipment

quality

Quality equipment All the counselors highly experienced

up to the mark Counselors experienced not

highly

the counselors highly experienced

COPYRIGHTS RESERVED

Page 44

According to our competitors analysis grid HLS SECURITY is leading in providing the superior qualities. THUMB X TECH comes at spot following slightly short of HLS SECURITY SYSTEM.

Porters Five Forces Model

Competitive forces Threat to Industry Profitability Low Threat of substitutes Threat of new entrants Medium High

Rivalry among existing firms Bargaining power of suppliers

Bargaining power of customers

Description of Porters Model

Threat of substitutes is medium for THUMB X TECH since most of our target market can provide a security purpose. The substitutes or competitors are not in large number that is why threat of substitutes is medium. Threat of new entrants is also medium. Rivalry among existing firms is high because of other security providing firms that are operating in the market. Bargaining Power of Suppliers would be low. Bargaining power of customers is medium.

COPYRIGHTS RESERVED

Page 45

SWOT Analysis
Strengths
Following are the strengths: First mover advantage ( attendance monitoring) Dedicated and passionate staff Valuable services provided Strong software programs Effective after sale services Providing high quality at a reasonable price Availability of technologically advanced facilities

Weaknesses
Following are the weakness of our firm: Limited marketing Budget Lack of man power Machinery can collapse anytime

Opportunities
This finger print security device can be used in households & shops there is a gap in it We can exploit new opportunities in the field of technology regarding our service Current security issues of Pakistan & terrorism is one of the major opportunities of THUMBXTECH

COPYRIGHTS RESERVED

Page 46

Threats
Unstable Economic and political situation in Pakistan Threats by rival firms A new entrant coming up with same features on low rates. Decrease in buying power of the customers.

S.W.O.T PORTFOLIO FRAMEWORK

STRONG
Abundant Opportunities

AVERAGE
COMPARTMENT-D
1. Mergers

WEEK
COMPARTMENT-G
1. Turnaround

COMPARTMENT-A
1. Internal Growth 2. Vertical Integration of related Business 3. Mergers 4. Horizontal Integration

2. vertical Integration

2. Divestment

3. Strategic Alliance

Moderate Opportunities/

COMPARTMENT-B
1. Vertical Integration of related Business

COMPARTMENT-E
1. Stability

COMPARTMENT-H
1. Turnaround 2. Diversment

2. Mergers COPYRIGHTS RESERVED Page 47

2. Horizontal related Diversification 3. Horizontal Integration

4. Strategic Alliance 5. Diversment

Critical Threats

COMPARTMENT-C
1. Horizontal related Diversification 2.Conglomerate

COMPARTMENT-F
1. Diversment 2. Horizontal related Diversification

COMPARTMENT-I

1. Liquidation

3. Vertical Integration of Business 4. Diversment

3. Horizontal Unrelated Diversification 4. Stability

COPYRIGHTS RESERVED

Page 48

T.O.W.S ANALYSIS
Strengths
First mover advantage ( attendance monitoring) Dedicated and passionate staff Valuable services provided Strong software programs Effective after sale services Well maintained order and discipline Availability of technologically advanced facilities

Weaknesses
Limited marketing Budget Lack of man power Machinery can collapse anytime

Opportunities
This finger print security device can be used in households & shops there is a gap in it We can exploit new opportunities in the field COPYRIGHTS RESERVED

(S.O) Strategies

(W.O) Strategies

Awareness of security issues by keeping in mind the industry trends

More and more awareness campaigns (Push strategy)

Advance I.T structure Page 49

of technology regarding our service Current security issues of Pakistan & terrorism is one of the major opportunities of THUMBXTECH.

leads in strong backups

Threats

(S.T) Strategies

(W. T) Strategies

Unstable Economic and political Pakistan Threats by rival firms A new entrant coming up with same features on low rates. Decrease in buying power of the customers. situation in

There should be smart imports, according to

Retain man power by giving them benefits.

the need not in bulk.

Enterprise relations with the your suppliers and also with the customers

Continuous liaison with countries that have

sound political situation (e.g.) China

Continuous upgrades in the I.T structure.

COPYRIGHTS RESERVED

Page 50

Porter Generic Model

Competitive Advantage
Low Cost Differentiation

Broad Target Scope

Cost Leadership

Differentiation

Cost Focus Narrow Target

Focused Differentiation

COPYRIGHTS RESERVED

Page 51

Size of business Smaller Business Larger Business

Cell-9 Cell-5 Niche-Low Cost Low-Cost Low Cost/Differentiation Multiple

Decline

Niche-Low Cost/Differentiation

STAGE OF INDUSTRY LIFE

Cell-8 Low-Cost Cell-4 Differentiation

Maturity

Niche-Low Cost Low Cost/Differentiation Niche-Differentiation Multiple Niche-Low Cost/Differentiation

Cell-7 Cell-3 Niche-Low Cost Low-Cost Differentiation Low Cost/Differentiation Multiple

Shakeout

Niche-Differentiation Niche-Low Cost/Differentiation

COPYRIGHTS RESERVED

Page 52

Cell-2

Cell-6 Low-Cost

Growth
Niche-Low Cost Niche-Differentiation Niche-Low Cost/Differentiation

Differentiation Low Cost/Differentiation Multiple

Cell-1 Niche-Differentiation

Embryonic

COPYRIGHTS RESERVED

Page 53

PEST ANALYSIS
The external macro-environment in which a firm operates can be expressed in terms of the following factors Political Economic Social Technological

THUMBXTECH too operates under the effect of these factors

Economic
The economic arena in which THUMBXTECH will function is not favorable. The economic condition of Pakistan is deteriorating. The major economic challenges facing Pakistan is raising poverty and unemployment, heavy external and domestic indebtedness, high fiscal deficit and low investment. Poor domestic commodity production combined with excess demand and some high import prices have been inferred to cause annual inflation to increase to 15 per cent during 2009-10 and further to 30 per cent in the first quarter of the current year

Technology
In terms of Technological Capabilities variables, Pakistan is placed at 10 (above Bangladesh) for use of computers and third from the bottom (above Nigeria and Bangladesh) for the number of telephone lines and the use of internet

Political
In terms of Political Conditions variables, Pakistan is ranked at 7th for rule of law and is placed at 8th for corruption. Pakistan faces significant structural weaknesses, and are much more likely
COPYRIGHTS RESERVED Page 54

to fail in meeting the projections than those countries whose political and economic conditions are more stable today.

Social
In the social sector too, there is a need for significant improvement. To take the example of security issues in Pakistan, crime rate is increasing every year in Pakistan. Pakistan spent very less amount of money per head on security of each year in 2009. Pakistan was spending even less amount in the early years on the security of individuals. So we can conclude that current situation is not much different for the previous years.

Pricing Strategy
Value Based pricing
Pricing strategy is largely determined by decisions on market positioning sin ce well be positioning our device will have the same features as the most famous product have all over the world, as a device against threats specially for institutional level. Therefore well be pricing our packages on the basis of our customers perceptions.

New product pricing Strategy

Since the product/service well be offering is new in the market, well be using marketing penetrating pricing to attract the customers towards our product. Since we are taking an innovative step in a market by using this strategy, well have more customers and more revenues.

Per unit cost of our device is Rs 25,200 including taxes Selling price is Rs 32,000

COPYRIGHTS RESERVED

Page 55

Product Feasibility and Strategy

Concept Testing
We conducted a survey using the most appropriate tool i.e. the questionnaires in which we asked institutions if thumb x tech. start operating in Pakistan, they would like to secure their institutions. For this purpose we used a sample size of 200 and response we got is shown bellow graphically

NO of respondants willing to secure their institutions

willing not willing

25%

75%

Conclusion drawn from the survey

Taking into account the response of our target market, we are sure about the success of our project.

COPYRIGHTS RESERVED

Page 56

SAMPLE QUESTIONAIRE
Name Age Level of income (per annum) Number of students Age of children Location

1. Do you feel a gap between what you want your country to be? Yes No

2. In your opinion whats the reason for that gap?

3. What are the threats for the institutions?

COPYRIGHTS RESERVED

Page 57

4. What you want your students feel more secure?

5. Do you want to avoid class proxies?

Yes No 6. Are you happy with the current attendance record?

7. Is our product/service reliable? Yes No

8. What type of after sale services you want from us?

9. Do you have any security system before? Yes No

COPYRIGHTS RESERVED

Page 58

10.Any suggestions and recommendations about our services?

COPYRIGHTS RESERVED

Page 59

DISTRIBUTION CHANNEL
We will be dealing with the customers directly. The customers will place orders by the following means. Website Sales force

Website: Customers will place their order online on our website which is www.thumbxtech.webs.com and provide us their address and requirements. After that our sale force will fit the device on the location as per the requirements of the customers. Sales force: Our sales force will also deal with the customer directly. The contact numbers of the sales person will be mentioned on the advertisement brochures from there the customers will note down those numbers and place their order to them directly. Location of office: Office is located in 143 shadman Lahore. Ph: +92-42-3755-98-56

Promotions
Discount on advance basis
If one company pays a whole year quarterly fees in advance well provide next three months service complementary.

COPYRIGHTS RESERVED

Page 60

Referral Schemes
If someone recommend THUMB X THECH to other companies or institutes and out of them at least 5 companies join THUMBXTECH (the person recommending our firm) will get 3 months service free of cost.

Give Away
A great way to increase ones brand recognition is to produce a lot of inexpensive items with company and logos on them give them away. Well be using this Key rings calendars cakes on occasions printed THUMBXTECH t-shirts

Advertising
Well be advertising our service using the following tools Brochures Newspaper Website University Seminars Hoarding

Brochure
We will be advertising our services through brochures. We will publish brochures and then distribute them in different commercial areas e.g. liberty market, outsides mosques of different areas etc

COPYRIGHTS RESERVED

Page 61

News papers
We will also advertise our service via newspapers Dawn The NEWS Nawa-e-waqat Jang

Pamphlets
We will also advertise via pamphlets in relevant newspaper as mentioned above; Cost of 100 pamphlets in a single newspaper is Rs. 15 Areas in which we will advertise through this tool: 1. Cantt 2. Gulbergh 3. Johar town 4. Model town 5. Raiwind

WEBSITE DETAIL: www.thumbxtech.webs.com

On THUMBXTECH website, you will see new products, members area, recent blogs, services, company growth, online complaints corner and other basic information

COPYRIGHTS RESERVED

Page 62

University seminars
We will be advertising our services in different universities through seminars. In this our advertising staff will provide necessary information to the university management and students and also guide them.

Hoardings
We will also advertise through the help of hoardings. The areas in which well use hoardings for advertising of camp along with the campaigns budget is given bellow

HOARDING CAMPAIGN PER MONTH

LOCATION LAHORE QTY. SIZE RATE (RS.) Per month

peco road Main Boulevard New Garden Town Sherpao bridge TOTAL

01 01 01

6020 6020 60x20

120,000 120,000 120,000 360,000

BROCHURES Single side brochures Rs

3
COPYRIGHTS RESERVED

QTY
5000

TOTAL
15000
Page 63

Double Sided Brochures

Rs
5

QTY
15000

TOTAL
75000

BANNERS Rs
300

QTY
1500

TOTAL
450000

OPERATIONS PLAN
Service delivery
We are providing security service to all sorts of institutions like educational institutions as well as other organizations. By using this service these institutions will be more secure.

Our program
THUMBXTECH is a company where your security is important. Our well equipped staff utilizes our facilities to make your security possible. Our security system will provide you complete mental satisfaction as well as to the parents of the students studying in the educational institutes and above all the attendance monitoring feature will save a lot of time. Our staff technicians will provide after sale services in case of any disorder.

COPYRIGHTS RESERVED

Page 64

Payment . On a quarterly basis, online or by cheque and cash Booking through Email, telephone and sales force. Days.. Within 2 days
If instrument is not working properly then in such a case we will replace it without any charges but this will be done only if the firm informs us within 1 week.

Guarantee.1 year Installation fee quarterly service 2000 Use of instrument.. Customers (institutions i-e educational and other business
organizations)

Availability of qualified labor pool

MANAGEMENT TEAM

THUMBXTECH has quite an innovative and experienced management team in their related fields. Their names and qualifications are described below:

Ifra nasir (CEO) Ifra nasir is the CEO of THUMBXTECH

Qualification:
Ms.ifra nasir did her MBA with specialization in marketing.

Experience: worked for 3 years as Director marketing in ICI

COPYRIGHTS RESERVED

Page 65

Fahad Khan ( CMO)

Fahad khan is the Chief Marketing Officer of THUMBXTECH

Qualification: MBA in Marketing and Competition. Diploma in computer sciences Experience: Marketing Manager in Coca Cola

Farhan Naqvi (CFO)

Farhan Naqvi is the Chief Financial Officer of THUMBXTECH

Qualification: Farhan Naqvi got his degree of ACMA from ICMAP LAHORE Experience: Finance Head in Standard Chartered Bank

Syed Asim Hussain (HR Manager)

Asim Hussain is the HR manager of THUMBXTECH

Qualification: MBA in human resource Experience: 3 year working experience of teaching in University Of Central Punjab
including 1 year as Manger HR in NIB.

Adeel Ur Rehman (Operations Manager)

Adeel Ur Rehman is the OPERATION manger of THUMBXTECH

Qualification: MBA in I.T Experience: 2 year as Operations Manager in NISHAT LTD.

COPYRIGHTS RESERVED

Page 66

Imran Butt (Business Development Manager)

Imran Butt is the Business Development Manager of THUMBXTECH

Qualification: MBA from FAST University Lahore Experience: worked as Recreation Programmer in HLS.

Technicians:
There are 3 qualified technicians inside our firms which will provide services to the customers.

Software Handlers:
We have 2 software handlers having sufficient experience and knowledge related to their job.

COPYRIGHTS RESERVED

Page 67

Electricians:
THUMBXTECH has 5 electricians that will provide their skills in case of need such as electrical task.

Sales Agent:
There are 10 sales agent holding sufficient experience related to sales. They will work in the field i.e. taking orders, deliveries etc.

COPYRIGHTS RESERVED

Page 68

BUSINESS PARTNERSHIP
THUMBXTECH is a partnership business, which is registered under Partnership Act 1932.

TYPES OF BUSINESS PARTNERSHIPS:

THUMBXTECH has five (6) partners as explained in the preceding parts. These partners have share in the profits and liabilities of the THUMBXTECH according to their equity invested. Therefore, THUMBXTECH does not have any external partner in its operations. But it is compulsory for leaving partner to surrender its share in partnership to remaining partners after taking its share in profits and capital invested according to the deed of partnership. It means, he cannot transfer his share in partnership to anyone outside.

PURPOSE OF PARTNERSHIP:
Main propose of this partnership is to pool finance and experiences of partners and enhance this security business in Pakistan in a positive manner. After keeping in mind the security issues in Pakistan THUMBXTECHs main object is to provide security to the institutions. Another value added feature of THUMBXTECH is attendance monitoring which will prevent the classes from proxies and lots of time will be saved. We have future plans to increase the level of security by upgrading our device and services. In our partnership all partners are specialist in their fields and have enough qualification and experiences required in this firm

COPYRIGHTS RESERVED

Page 69

QUALITY CONTROL
The service we have in THUMBXTECH is of high quality and reasonable prices in the market. We have competitive edge in the market against other competitors. Good quality services gain more and more customer satisfaction or customer loyalty. Quality control makes a service or product more valuable and precious in the minds of the customers. Our well trained and professional staff keeps an eye on each and every aspect of the service we provide just to ensure that all the features are working properly. The quality of the device is thoroughly checked and maintained by the suppliers as we are importing the device. But when the stock reaches at our place our workers and technicians also check the devices and make sure that they are not broken.

CUSTOMER SUPPORT:
Customers should be treated as a foremost preferable people connected to any organization, because ultimately at the end of the day they are the one who will give profitability to your firm. There are so many organizations around the globe who have their customer care centers and separate departments for helping out the customers. THUMBXTECH has following customer support strategies:

Telephone numbers
THUMBXTECH has special numbers through which customers can make contacts with us directly. Our telephone lines remain open 24/7 for the help of customers. Customers can get information about our service through telephone call and they can also place orders through calls. Ph: +92-42-3755-98-56

Contact through E-mail

Current corporate world requires various modern measures of communications. THUMBXTECH also will receive orders from various customers via E-Mail. We have purposed based website
COPYRIGHTS RESERVED Page 70

and Email contact to make rapid contact. Through this customers can place their orders while sitting in their offices or homes it is an easy way of placing order. www.thumbxtech.webs.com.

COMPLAINT BOXES
There will be some complaint boxes for the customers where they can give their suggestions and also put their complaints if there is any. Our aim is to fully satisfy our customers thats why we will take every step in such a way that can fulfill the needs of our customers.

CUSTOMER SUPPORT OBLIGATIONS

THUMBXTECH has made various arrangements for the customer support as explained above. THUMBXTECH feels its obligation and has formed such things to get customer feedback; otherwise rights of the customer cannot be protected. On the other hand it is the duty of customer to dispatch such comments in order to protect him and future customers.

COPYRIGHTS RESERVED

Page 71

FINANCIAL PLAN
Capital Requirement for Next Five Years

Sources And Uses Of Funds

The equity shareholders of THUMBXTECH are sharing the equity and total equity is 5 million

Rs. They are sharing equity in this way:

Ifra nasir Fahad Khan Farhan Baqir Adeel ur Rehman Imran Butt Asim Hussain

16.66 % (Rs.833300) 16.66 % (Rs.833300) 16.66 % (Rs.833300) 16.66 % (Rs.833300) 16.66 % (Rs.833300) 16.66 % (Rs.833300)

COPYRIGHTS RESERVED

Page 72

STARTUP COST DESCRIPTION Land & building Furniture & fixture Equipment/ Machinery Inventory Legal expenses Others Working capital Total APPLICANTS INVESTMENT (Rs.) _ 500000 200000 1260000 40000 10,000 5,00,000 2510000

THUMBXTECH has an office on monthly rent which costs Rs.25000.

ANNUAL PROJECTED SALES (1ST YEAR)

We have projected that; First Year Annual Sales Average Selling Price Average cost 1st year Units Sold
COPYRIGHTS RESERVED

Rs. Rs. Rs.

1600000 32000 25200

units 50
Page 73

PROJECTED INCOME STATEMENT

THUMBXTECH FOR FIVE YEARS INCOME STATEMENT
1 Year Revenue\sales Cost of sales Gross profit Less expenses Marketing Administration Financial Profit Before Tax Income Tax Profit After Tax 1500000 200000 230000 -290000 1480000 1200000 250000 230000 -40000 40000 1000000 250000 230000 408000 69360 338640 900000 300000 230000 786000 133620 652380 800000 300000 230000 2234000 379780 1854220 2000000 1260000 740000 2 Year 2400000 1260000 1140000 3 Year 3200000 1512000 1688000 4 Year 4080000 1764000 2316000 5 Year 7040000 3276000 3764000

COPYRIGHTS RESERVED

Page 74

PROJECTED BALANCE SHEET THUMBXTECH

FOR FIVE YEARS

PROJECTED BALANCE SHEET

1 Year Property plant and equipment equipment NON-CURRENT ASSETS furniture CURRENT ASSESTS cash in hand cash at bank stock TOTAL ASSETS 100000 3097000 1260000 4510000 480000 160000

2 Year

3 Year

4 Year

5 Year

TOTAL

120000

70000

120000

150000

620000

420000

320000

576000

428000

2224000

100000

50000

200000

150000

600000

2890000 2808000 3000000 960000 1560000 560000

5586000 17381000 1260000 5600000 6314000 21848000

3730000 3398000 3896000

LIABILITY AND EQUITY Equity profit/loss 5000000 (490000) 3770000 2990000 3110000 (40000) 408000 786000 4080000 18950000 2234000 2898000

TOTAL
COPYRIGHTS RESERVED

4510000

3730000 3398000 3896000

6314000 21848000

Page 75

PROJECTED CASH FLOW THUMBXTECH

FOR FIVE YEARS
PROJECTED CASH FLOW Description 1 Rs Capital expenses Sales\Revenues Other Revenues Loans Other Receipts Total Receipts Payment Purchases Expenses Marketing Administration Financial Total payment Net Receipts /(payment) Opening balance Closing balance 2000000 2000000 2000000 2000000 2000000 10000000 1500000 1200000 1000000 900000 500000 230000 500000 230000 250000 230000 300000 230000 800000 300000 230000 5400000 1850000 1150000 year 2 Rs year 3 Rs year 4 Rs year 5 Rs year TOTAL RS

5000000 2770000 1240000 960000

1610000 11580000

1600000 1600000 1920000 2240000 4160000 11720000 400000 800000 1280000 1840000 2880000 7000000 -

7000000 5170000 4440000 5040000 8650000 30300000

4230000 3930000 3480000 3430000 3330000 18400000 2770000 1240000 960000 1610000 5320000 11900000 1610000 11580000

5000000 2770000 1240000 960000 2770000 1240000 960000

1610000 5320000 11900000

COPYRIGHTS RESERVED

Page 76

RATIO ANALYSIS THUMBXTECH

FOR FIVE YEARS
RATIO ANALYSIS Serial No. Liquidity Ratios 1. Current Ratio Current Assets / 27.53 24.34 20.97 33.32 19.15 Ratios Formula 1stYear 2nd Year 3rdYear 4th Year 5th Year

Current Liabilities [CA-Inventory-Prepayment] / CL

2.

Quick Ratio

20.53

16.85

13.85

21.57

11.20

Profitability Ratios 3. Gross Profit Margin Ratio 4. Net Profit Margin Ratio 5. Operating Ratio Gross Profit / Sales 37% 47.5% 52.75% 56.76% 53.46%

Net Profit / Sales Earnings before Tax / Sales Net Income / Total Equity Net Income / Total Assets

0.74%

1.6%

10.5%

15.3%

26.3%

0.145%

1.6%

12.75% 19.2%

31.73%

6.

Return on Equity

5.8%

13.7%

20.77% 30.5%

44.68%

7.

Return on Assets

2.33%

5.0%

12.00% 20.17%

35.38%

PAYBACK period will be after 3 years.

COPYRIGHTS RESERVED Page 77

INTERNAL RATE OF RETURN:

IRR: The discount rate that makes the NPV=0 is known as the rate of return. IRR for THUMBXTECH is 24%. The internal rate of return rule is to accept an investment project if the opportunity cost of capital is less than the internal rate of return. Here we have the opportunity cost of 10% and the rate of return is 24% so our investors will be happy with the rate of return and must accept this investment opportunity.

CRITICAL RISK ANALYSIS

COPYRIGHTS RESERVED

Page 78

For a new business there are many risks involved that are caused by different factors. The risks that can be faced by THUMBXTECH are as follow: Management Risks Marketing Risks Operational Risks Financial Risks Intellectual Property Infringement

Management risks
As we come with new idea and concept in Pakistan so in future there is possibility anyone of our manager or business partner could be our competitor. As in the THUMBXTECH industry we are first to introduce that concept in Pakistan, we have less trained employees.

Measures to cope up with the risks

We have proper legal documentation with our managers/employees/business partners. We have non-disclosure agreements and no one from within our organization will be our competitor in next 10 years.

Foreign trainers are hired. So we get two way benefits from them. First to make our customers best facilities and second one is to train our local employees.

We shall divide the work between our employees and the security guard of the organization and give them high incentives to motivate them so they coordinate with each other in a proper manner.

COPYRIGHTS RESERVED

Page 79

Marketing risks
As our target market is narrow, so there are chances that our marketing campaign could not reach to our targeted market. Through our marketing program people might not be convinced about measures that we have made. They feel our product are expensive and hence pay no attention towards our promotional campaign.

Measures to cope up with risks

We have planned our marketing very wisely and extensively. Our marketing team directly deals with organizations and tries to convey the need of this security system in todays environment. Flyers and brochures are distributed in our targeted market areas.

Personal marketing and lecture delivering in different educational institutes as well as in different firms and organizations would be effective to make sure employers and heads of the schools/colleges about the security of their employees and students.

Operational risks
As we know the current political situation of our country. Its very bad on security side. So our THUMBXTECH will possibly face security and handling problem.

COPYRIGHTS RESERVED

Page 80

Measures to cope up with the Risks

We have installed CCTV cameras and LCD screen in the entrance of the institutes and firms so in this manner two guards will check the screen whenever a person place his/her thumb on the device. Guards are trained and are from renowned security firm.

Financial risk
As there is global recession and economy is not going so well so its very hard to attract the investors. So we will be unable to generate profits in first five years.

Intellectual Property Infringement

Infringement of intellectual property is also a big risk in any business. Any one of our competitor may copy our business including our trade mark, designs or patents.

Measures to cope up with the Risks

To minimize this risk we have registered our trade mark, designs and patents of the business. If anyone will try to infringe our intellectual property rights then we will have also option to avail legal remedy through which competitor will be restrained to use our trademark, designs or patents.

COPYRIGHTS RESERVED

Page 81

IFRA NASIR
24/4 PAF Officer Colony Sarwar Road Lahore, Cant. E-mail: ifranasir@hotmil.com

Career Objective:
Seeking a challenging and rewarding position in some renowned International organizations related to Project Management, Operations capitalizing on the experiences and skills developed where my underlying experience and professional education will be contribute to effectiveness and efficiency of my knowledge in an oriented organization.

OCCUPATION

2010----present, THUMBXTECH. Pakistan (CEO)

Handled all marketing and advertising budgets for internet media start-up Designed all marketing and advertising material Coordinated efforts with Sacks two other operating employees on all projects and planning

Designed websites for usage and feel, limited programming duties

COPYRIGHTS RESERVED

Page 82

ICI

2007-2009
Marketing Manager

Coordinated all marketing efforts, including management of three field representatives

Served current and prospective clients in all aspects of marketing our products, from customer service issues, to re-evaluating procedures, to the identification and acquisition of larger clients

Used and maintained contact software to organize and manage over 500 independent agents

Re-designed

website

to

better

serve

contracted

insurance

agents

Designed presentation materials to better display the value of our product

TAG HEUER S.A., Neuchtel, Switzerland and Paris, France 2002- 2007

International Public Relations Manager (recruited by CEO)

During peak expansion of watch brand and imminent IPO, managed global brand positioning, communications and media strategy via network of 20+ national PR agencies. Consulted to leadership of worldwide subsidiaries and agents-distributors in the Americas, Europe, AsiaPacific and Middle East. Marketing drew 24% of annual budget.

Developed global strategy for 4 new timepiece collection launches and key sports sponsorship exploitation.

COPYRIGHTS RESERVED

Page 83

Responsible for Kirium watch PR launch--largest in brand history, which generated record sales.

Developed/managed international VIP retailer and media hospitalities focused to increase sales and underscore brand values: Formula 1 Grand Prix, Americas Cup yachting, Ski World Cup and Monteux Jazz Festival.

Academic Background:
MBA: B.Com: FSc: LAHORE UNIVERSITY OF MANAGEMENT SCIENCES. HALLEY COLLEGE OF COMMERCE, LAHORE. PAF INTER COLLEGE LAHORE, CANTT.

Interests:
Ridding Snooker Badminton Swimming Golf

Personal Details
D.O.B Nationality Marital status : : : February 12, 1988 Pakistani single

COPYRIGHTS RESERVED

Page 84

Fahad Mehmood Khan

HOUSE No.314 B, St No.3, Johar Town Lahore, Ph: 042-5176353, Mob: 0333-6839859

Objective
To obtain a challenging position with a market leader that utilizes my experience in product management, sales management, account management, and project management

OCCUPATION

Marketing manager 2010----present, THUMBXTECH. Pakistan

incentive programs and contests.

Managed all phases of direct mail projects; monitored production teams; recruited and guided vendors; oversaw print operations and coordinated mailing process.

COPYRIGHTS RESERVED

Page 85

Assistant Manager Coca Cola ltd.2005-2010

* Responsibilities include provide assistance to manager of operations, analysis of accounts. * Ensure the warehouse inventory distribution to branch offices. * Prepare documents for posting and billing of the union labor. * Plan the sheets of daily cut. * Operated instrument computer system.

2003-2007 Nestle ltd

Processed incoming orders, coordinated shipments, and handled customer-related issues. Responsible for managing and tracking machine allocations for the entire company.

Education
Master in Business Administration (MBA) with specialization in marketing from University of Central Punjab Lahore affiliated with HEC, Pakistan.

Bachelors in Commerce (B.Com) from Punjab College of Commerce Lahore affiliated with Punjab University Lahore, Pakistan.

Intermediate in Commerce (I.Com) from Punjab College of Commerce Lahore affiliated with Lahore Board, Pakistan.

Matriculation from P.A.F Intermediate College Mianwali affiliated with Federal Board, Pakistan.

COPYRIGHTS RESERVED

Page 86

Language skills
English, Urdu, Siraiki and Punjabi (Reading, Writing & Speaking Sills).

Interests & hobbies

Cricket Internet surfing Sketching

Personal details
D.O.B Nationality Marital status NIC No. E-mail : : : : : November 15, 1988 Pakistani single 38302-8688863-3 fahdsumbal@gmail.com

Reference
Will be furnished on demand.

COPYRIGHTS RESERVED

Page 87

Farhan Naqvi

Canal view Colony, Link Road, Lahore.

Objectives

Seeking a challenging Research & Development oriented career within a dynamic

and

progressive organization where enthusiasm, dedication and the ability to manage tasks effectively are prerequisite in driving the organization forward.

Personal Details: Date of Birth: Gender: Marital Status: 14 Aug 1985 Male Single

Education

Year
2008 2003 2000 1998

Qualification
ACMA B.com Intermediate Matriculation

Institution
ICMA Punjab Group of College for boys P.F College for boys Sir syed Higher Secondary School, Lahore

COPYRIGHTS RESERVED

Page 88

Experience
Working as auditor in Askari Bank

Computer Skills Peach Tree Accounting Software MS Office Internet Skills

Languages Proficiency in English, Urdu and Punjabi. Strengths

I have the ability to meet deadlines on time I deal with pressure in calm manner I am able to easily manage multi tasks I can take initiatives I give attention to detail I am self motivated I am confident

Reference
Will be furnished on demand.

COPYRIGHTS RESERVED

Page 89

IMRAN BUTT
0300-8111844 Imranbutt_16@hotmail.com Career Objective:
To join professional organization where I can learn and contribute towards achievement of Companys objective.

EDUCATION
MBA Fast University Lahore, Pakistan. Major (information technology) Punjab College of Commerce Awaiting result of Part II. (Subject: Tax, Audit F.A. Government College Lahore (Subject: Match, Economics) Crescent Model School Lahore (Subject: Science) Accounting,

B.Com

Matric

OCCUPATION
2010 THUMBXTECH (B&D Manager)

Application support and industry projects tracing to development and new industry market application research.

Pay suitable visits to end users and DI for seminars and technical presentations with technicians or distributors while collect marketing information and competitor information analysis.

Analyzed the yield ratio trend, documented and solved the current problems. Participated in the training, business process modeling and analysis.
Page 90

COPYRIGHTS RESERVED

Visualized a project review with impressive presentation and multi-media animation, which was highly appreciated by department manager.

2005 to 2009, ---- HLS Pakistan

Production Manager

Establishes production standards of efficiency, minimum wastages and maximum utilization of resources (machines, raw material and manpower). Supervise production processes to ensure implementation of company standards. Prepares annual production plans and obtains approval of Director of production. Coordinates with Sales Managers to: Plan production capacities according to yearly sales projections. Monitor production vs. sales to review production schedule accordingly. Ensure enough replenishments of finished goods supply. Apply effective modification on production plan for timely production of special orders or promotional items. Coordinates with procurement officers to ensure smooth supply of raw materials. Establishes quality control standards and procedures. Ensures strictly adherence to those standards. Supervises machines maintenance programs. Recommends machines modifications if needed. Ensures smooth supply of spare parts. Prepares annual manpower plan. Makes sure all vacant positions are filled in coordination with personnel manager. Coaches and trains production staff prepares on job training programs. Evaluate performance of staff, recommends promotion, additional training or termination.
COPYRIGHTS RESERVED Page 91

Prepares employees safety procedures and makes sure that these procedures are enforced.

COMPETENCIES & INTERESTS

English Ability: Band 6 and the intermediate test of interpretation.

MS Office (MS Word, MS Excel etc. Computer Skills:

National Computer Lever 3rd Certificate. ( Network Communication ) Professional Certificate of Assistant Information Officer (AIO). C++, VBA, Provision, JMP, AutoCAD, 3Dsmax, Photoshop

Personal Interests: Basketball (Skills); swimming; English (elegant); Snooker (Stable) Personal Profile:

Fathers Name: Date of Birth: NIC Number: Nationality: References:

Muhammad Azam Butt 11th December 1987 35202-7807517-1 Pakistani

Should be furnished on request

COPYRIGHTS RESERVED

Page 92

ASIM HUSSAIN

Railway Colony, Walton Road, Lahore Cant.

Mobile: +0323-4627064

Objectives

Seeking a challenging Research & Development oriented career within a dynamic and progressive organization where enthusiasm, dedication and the ability to manage tasks effectively are prerequisite in driving the organization forward.

Personal Details
Fathers Name: Date of Birth: Marital Status: Majid Hussain 14 Aug 1985 Single

Education

Year
2009 2006 2003 2001

Qualification
MBA Hr B.com Intermediate Matriculation

Institution
Lahore school of economics Garison College for boys Garison College for boys Qurban Girls Higher Secondary School, Lahore

COPYRIGHTS RESERVED

Page 93

Experience
Teaching for two years NIB bank till now

Computer Skills

Peach Tree Accounting Software Basic Computer Graphic Designing MS Office

Internet Skills

Languages
Proficiency in English, Urdu and Punjabi.

Strengths
Logical & having of convincing power Dont give up easily Confident Adaptive Take initiatives Think out of the box

REFERENCE

Will be provide on requirement

COPYRIGHTS RESERVED

Page 94

ADEEL UR REHMAN
OBJECTIVE
I seek a position of the assistant manager in a company where I can use my past experiences as well as management skills for the benefit of the company.

OCCUPATION

Operations Manager 2010----present, THUMBXTECH. Pakistan

Dealing with all the activities related to operations in THUMBXTECH Supply Chain Management. Working with the management team, the position also contributes to the development and implementation of organizational strategies, policies and practices. Play a significant role in long-term planning, including an initiative geared toward operational excellence.

NISHAT LTD (Operations manager)

Worked 2 year as Operation Manager in NISHAT & handle all the work related the operations.

COPYRIGHTS RESERVED

Page 95

EDUCATION
Master in Business Administration Punjab College of Business Administration Bachelors of Commerce Punjab College of Commerce, Lahore Intermediate (I.Com) Punjab College of Commerce, Lahore Matriculation Punjab School, Lahore

SKILLS
Basic Computer Knowledge MS Office Communication Skills Management Skills

INTERESTS
Swimming Badminton Music Cricket

COPYRIGHTS RESERVED

Page 96

97

PERSONAL INFORMATION

Fathers Name Date of Birth Cell # Address E-mail NIC # Nationality Marital Status Religion

: : : : : : : : :

Khalil-Ur -Rehaman 13th May, 1987 0331-4414608 163 D Faisal Town Lahore sheikhsssadeel@hotmail.com 35201-4725154-5 Pakistani Unmarried Islam

REFERENCE

Will be provide on requirement .

COPYRIGHTS RESERVED

Page 97

98

EXIT STRATEGY

Every company has an exit strategy for itself. THUMBXTECH also has an exit strategy that is if this business is not profitable and we are not been able to reach the breakeven then in order to avoid further loss we will wrap up or business and the remaining assets of the business including the security devices will be sold and each partner will get equal share.

COPYRIGHTS RESERVED

Page 98