SUMMER TRAINING PROJECT REPORT ON STUDY OF CUSTOMER SATISFACTION AT RELIANCE COMMUNICATION IN MEERUT REGION In partial fulfillment for the

degree of Bachelor of Business Administration From Ch. Charan singh university, meerut (2011-2012)

SUBMITTED TO: MRS : JUHI AGARWAL (Faculty of Management)

SUBMITTED BY: KOMAL MEHRA ROLL NO:9183530 .

INSTITUTE OF INFORMATICS & MANAGEMENT SCIENCES, MEERUT Anuyogi Puram, Near Medical College, Garh Road, Meerut 250004 Tel. : 2760396, Fax : (0121) 2765023, e-mail: iims@vsnl.net.in

Certificate

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TO WHOM IT MAY CONCERN

This is to certify that Ms. KOMAL MEHRA has done her summer training project on the topic STUDY OF CUSTOMER SATISFACTION AT RELIANCE COMMUNICATION IN MEERUT REGION under my guidance and supervision. To the best of my knowledge the project report presented is satisfactory.

(Project Guide) Mrs. Juhi Agarwal

Head, Deptt. Of Management (BBA)

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DECLARATION

I, Kanika Multani the student of B.B.A, Institute Of Informatics & Management Sciences, Meerut ( Affilitated to CCS UNIVERSITY,

MEERUT) hereby declare that the research work presented in this project report entitled " Buying Behaviour of customer references to bigbazaar for the fulfillment of the award of Bachelor in Business Administration from Choudhary Charan Singh University, Meerut is based on my work during the summer training in the "Big Bazaar. The project embodies the result of original work and studies carried out by me and the contents of the project do not form the basis for the award of any other degree to me or to anybody else.

Kanika Multani

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EXECUTIVE SUMMARY

A project is a scientific and systematic study of real issues on a problem with the application of management concept and skills. The study can deal with small or big issues in any division of an organization. It can be case study where a problem has been dealt with, through the process of management. The essential equipment of a project this that, it should contain scientific collection of data, analysis and interpretation of data leading to valid conclusion.

Project is an essential part in BBA curriculum. It enables the student to share the real experience in industry & Market. My project has placed in Market Research. The topic of my project was CUSTOMER SATISFACTION OF RELIANCE COMMUNICATION IN WESTERN UP REGION. I collected the data regarding customer satisfaction implemented by the company and its impact on sales on sales of the products in western up Region specially Meerut market. This project report tends to give a sharp picture of the telecom industry and Reliance Communications as well..

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The objective of this project is to study the problem faced by the respondent with reliance post paid services. The SWOT Analysis of this project is the strength is the Reliance decided to be a value driver , selling novel product benefit, and the weakness is Reliance has less number of retailers, the opportunities it can take the market very well with the new investment $ 143 millions and the threaths a large amount of expenses on advertisment.

I hope, this study can be of some help to the telecom industry of his product and service

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ACKNOWLEDGEMENT

The satisfaction and

euphoria that a company the completion of any

task would be but incomplete without the mention of people who made it possible, whose constant guidance and encouragement crowned my efforts with success I consider it a privilege to express my gratitude and respect to all those who guided me in the completion of the project I feel gratitude to Dr. Babit Mam, IIMS, Meerut their generosity kindness to help me to preserve with this study I would like to thank Deepak Sharma ( Manager) for giving me the opportunity to under go the summer training in Bigbazar .

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TABLE OF CONTENT
Executive Summary Acknowledgement Table of Contents

1. 2.

Chapter- 1 Introduction 01 Chapter 2 Company profile (Including SWOT analysis) 08 Chapter 3 3.1 Objectives of the project 20 3.2 Importance and scope of the project Chapter-4 Literature Review 23 Chapter-5 Research Methodology 28 5.1 Research Design 5.2 Data Collection 5.3 Limitations Chapter-6 Data analysis and interpretation 34 Chapter-7 7.1 Findings 44 7.2 Conclusion 46 7.3 Recommendations & Suggestions Appendices 49 Bibliography 52

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