Crafting Innovation Together

6th May 2009, 10:00 am – 01:00 pm, at Russian Centre of Science and Culture, 24,
Ferozeshah road, New Delhi

A Unique Workshop On
Innovation and Patents Using TRIZ – The Russian Theory of
Inventive Problem Solving

Russian Centre of Science and Culture (RCSC), New Delhi (http://russiancentre.org.in) and Crafitti
Consulting Private Limited, Bangalore (http://www.crafitti.com) offer a unique workshop on
Inventions, Innovations and Patents using a relatively lesser known Russian Methodology named
Teoriya Resheniya Izobreatatelskikh Zadatch or Theory of Inventive Problem Solving (TRIZ).

Genrikh Altshuller, a former Soviet Union navy patent officer after Second World
War, started a systematic study of patents – his aim was to find out what makes a
successful invention. Can there be an algorithm for inventing? His search led him
to develop a unique methodology called Theory of Inventive Problem Solving
(acronym TRIZ in Russian). In the process he also developed a methodology to
analyze and study patents.

Crafitti Consulting has developed on the TRIZ way of doing patent analysis and
reinforced it with other techniques to build a comprehensive framework for
Inventions and Innovation. For the first time this framework is offered in
India.

Who should attend this workshop

Patent Experts, Patent Lawyers, IP Heads, Scientists, Inventors, Engineers,
Engineering Managers, R&D Heads, Researchers, Product Managers, Business
Managers, and all those who are involved in problem solving and seek innovative
solutions.
© Crafitti Consulting Private Limited www.crafitti.com April 24, 2009 1
Are you, your team, your organization or your
business
 Impacted by rapid increase in Globalization?
 Impacted by explosive increase in complexity?
 Overwhelmed by continuous pressure to think out
of box?
 Faced with decision paralysis due to information
de-coherence?
 Feeling the heat of unknown competitors doing
unprecedented things to eat away your business?
 Trying to make sense of Patents and underlying
value in Patents?
If most of your answers are YES, this workshop will help
you find answers.
Do you think
 “Decision Making” is one of your teams’ core
strength?
 “Problem Solving” and “Innovation” are
embedded in your teams’ attitude?
 Your team manages to avoid getting into crisis
most of the time?
 You know the value that you are creating or
delivering to your customer?
 You are sufficiently leveraging Patent
information openly available to build your
business and technology?
If most of your answers are NO, this workshop will
help you find answers.

Delegates will be exposed to

5 Levels of Inventions
 Understanding the level of an invention and a patent crafting innovation together


• Pioneering Invention – based on newly discovered phenomenon

Level 5 (<0.3%)
Finding out the key contradictions the invention is solving
• Pushing existing technology to a higher level
• Revolutionary


• New System Developed

Level 4 (< 4%)

Looking at the claims hierarchy of the patent
• Interdisciplinary solutions
• Replacing old technology with New


• Radical change or elimination of one principal system component

Function Diagrams of a patent/invention Level 3 (19%) • One Engineering Discipline

• Resolution of a physical contradiction
crafting innovation together


• Slight Modification of the system

Pruning or Trimming as a means of inventing Level 2 (45%) • Knowledge from different areas within the industry
• Resolution of a technical contradiction


• A simple improvement

System Complexity Estimation Level 1 (32%) • Knowledge within the trade

• No system conflicts are resolved

Confidential © Crafitti Consulting Private Ltd. March 1, 2009 41

These techniques will help in

 Finding Technological Alternatives to a Patent
 Writing Future-proof claims of a Patent
 Understanding the evolution of an invention compared to prior art
 Finding white space in a field to leverage

To Register for the Event – Please send an email to navneet.bhushan@crafitti.com or

call +91-9902766961

Investment

Registration INR 4000/- per delegate

if Registration before 1st May 2009 - INR 3000/- per delegate

© Crafitti Consulting Private Limited www.crafitti.com Confidential April 24, 2009 2

A Brief Profile of the Workshop Facilitator

Navneet Bhushan (Navneet.bhushan@crafitti.com)

Post Graduate Diploma in IPR (NLSIU, Bangalore), Diploma Patent Information (The Netherlands),
M.Tech (Computer Science & Engg) IIT Madras, M.Sc (Software Science) Allahabad University, B.Sc
(Hons.) Physics (Delhi University)

Navneet Bhushan (Navneet) is a founder-director of Crafitti Consulting, an innovation, strategy and

intellectual property Consulting firm focused on facilitating Lean, inventive and systems thinking to co-
craft innovation in global enterprises.

Navneet has close to two decades of experience in the fields of Defense Research, Information
Technology, Intellectual Property and Management Research. He is a leading expert, researcher and
consultant on Innovation Management and has built a variety of frameworks, methodologies and
techniques to craft innovation in business and technology contexts.

He has authored more than 40 technical research papers and is an invited speaker at various
International and National Journals, Trade Magazines and Conferences. He is the principal author of
Strategic Decision Making- Applying the Analytic Hierarchy Process published by Springer-Verlag, UK, as
part of the Decision Engineering Series and featured at the Harvard Business School. Navneet blogs at
http://innovationcrafting.blogspot.com

About Crafitti (www.crafitti.com)

Crafitti Consulting is an innovation consulting firm in the business, science
and technology space. Crafitti uses a co-crafting approach to facilitate
innovation in various enterprise contexts with the help of powerful
frameworks, techniques and tools, honed over the years through research,
experimentation and grassroots application.

How do we work with our co-crafters?

The CRAFITTI engagement includes processes to explore any system through our science based proprietary
frameworks developed over a period of almost 2 decades of experimentation, exploration and evaluation. The
process steps include mining Patent and web based information in a particular field to provide large number of
triggers in multitude of directions for the Inventive minds to come out with large number of ideas for developing

© Crafitti Consulting Private Limited www.crafitti.com Confidential April 24, 2009 3

products, processes and patents in the chosen technical field. The Co-crafting Innovation methodology results in
a large number of possible ideas that can be converted for commercial benefits in very quick time. Starting from
the vague information about the technological area to look into, the Co-Crafting Innovation process rapidly
penetrates through the barriers of psychological inertia in the minds of experts, to create insights into the
problems that have hitherto been not possible. The systematic way to convert the unidirectional thinking along
the core competencies of the experts in the fields into multi-dimensional storms of ideas in a limited amount of
time is the greatest benefit that the clients have achieved through the Co-Crafting Innovation Engagements.

© Crafitti Consulting Private Limited www.crafitti.com Confidential April 24, 2009 4