RETAIL BANKING When services are offered to individuals as their personal requirements, it is called Retail Banking.

Retail Banking should encompass all institutional who provide a range of banking services-money transmittion,deposit and credit service and some form of financial advice. Retail Banking consists of large volumes of low value transactions. Retail Banking refers to the mobilization of deposit from individual and lending to small business and in retail loan market. SURVEY CONDUCTED REGARDING CUSTOMERS USING SERVICES Most of the customers visiting branches 2-3 times a month. Very much satisfied with the services. 24% are not satisfied with the minimum balance required to be maintained in their account. ATMS are most preferred virtual banking technique by customers. At ATMS preferred enquiry is balance and cash withdrawal. Internet is giving ground.

 Customers using telephone having opt for four types of functions - Check account balance - Cheque book request - Check credit card balance -Obtaining product information

CATEGORIZATION OF RETAIL BANKING SERVICES

Core Services Payments Facilitating Services Cash F.E. T. Cs. D.Ds. T.T. E.F.T. Supporting Services At Door Internet Telephone

Current a/c & Saving Bank a/c

ATM Inter Branch Safety vault

Credit Cards Debit Cards Internet Telephones Flexi a/c Senior citizen services

RETAIL BANKING SERVICES 1) Saving Bank accounts 2) Fixed Deposit schemes 3) Current Accounts 4) Corporate Salary Accounts 5) Automated Teller Machines 6) Internet Banking Services 7) De-mat Services 8) Inter Branch Banking 9) 24- hour Loan Banking 10) Bill Pay 11) Safe Deposit Lockers 12) Debit Cards, Credit Cards and Charge Cards 13) Easy Loan 14) Free Investment Advisory Service 15)Banking through Mobile Phone 16)Free Home Services 17) Bank assurance

18) Kid e Bank ADVANTAGE OF RETAIL BANKING

Resource Side 1) Deposit stable 2) insensitive and less bargaining for additional interest 3) Such deposit are loan cost funds 4) Strong customer base 5) Retail increases the subsidiaries business Assets side 1) Better yield and improved bottom line 2) Good avenue for funds deployment 3) Consumers loans presumed to the lover risk ,less NPA 4) Helps economic revival through increase in production 5) Innovative product development 6) Improve life style of people through cheap credit 7) Minimum marketing effort in a demand driven economy