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Four Ways to Connect with Landscape Architecture Professionals

Firestone Specialty Products has numerous opportunities to support various trade associations. We continue to support ASLA on a national and local basis as we feel it provides true market value and benefits the landscape sector. We feel the relationship with ASLA is a partnership.
Mark Munley, Affiliate ASLA Firestone Specialty Products

ounded in 1899, ASLA is the national professional association representing landscape architecture professionals. Beginning with 11 original members, ASLA has grown to some 17,000 members and 48 chapters, representing all 50 states, U.S. territories, and 68 countries around the world. Members of the American Society of Landscape Architects (ASLA) specify more than $140 billion in products and services each year. Eighty percent of ASLA members specify products and services. The top ten types, in order of frequency are: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Plants and soils Paving, masonry, and stone Furniture and site amenities Fences, gates, and walls Drainage and erosion prevention products Lighting Surfacing and edging Water and irrigation products Park and recreation equipment Structures

In a typical 12-month period, ASLA members firms participate in an average of 203 projects across a wide range of project types: Residential (single-family, multi-family, and senior) Parks and Recreation Urban Design/Streetscapes Educational and Institutional Facilities Retail, Hospitality, and Entertainment
*denotes percentage of members firms offering this type of design service.

82%* 44% 31% 24% 23%

There are four proven ways to reach this lucrative market through ASLA year round: advertise, sponsor, join, exhibit.

Stretch your marketing budget with special offers.


Save more than 30 percent by combining three of the best ways to reach this lucrative market: 1. Full Page Advertisement in Landscape Architecture Magazine The ASLAs magazine boasts a paid, audited circulation of over 22,700 subscribers with a pass along of over 60,000and 86 percent of readers specify products. 2. 10 x 10 Booth at the ASLA Annual Meeting and EXPO The largest gathering of landscape architecture professionals in the world will convene September 10-13, 2010 in Washington DC and they want to see your product. More than 50 percent of ASLA EXPO attendees do not attend any other trade show. 3. ASLA Corporate Membership Only ASLA Corporate Members have exclusive three-time use of ASLAs mailing list each year and may use a special logo in their advertising and marketing collateralnot to mention many other valuable benefits. Save over 30 percent with our special combination price!
Regular Price vs. Combination Price

One full-page advertisement in Landscape Architecture magazine One 10 x 10 booth at ASLA Annual Meeting & EXPO One Corporate Membership Total Regular Price Special Combination Price

$4,900 $3,300 $1,950 $10,150 $6,950

There are other special offers available to help stretch your marketing budget. Contact a sales representative to have a customized marketing plan designed for you.

One of my primary reasons for attending the ASLA annual meeting is to spend hoursand sometimes daysscouring the EXPO for new ideas and products.
Sandra Y. Clinton, FASLA Clinton and Associates, PC Hyattsville, Maryland

he 2010 ASLA Annual Meeting and EXPO in Washington, DC, will be the largest gathering of landscape architecture professionals in the world. More than 6,000 attendees and 400 exhibitors are expected to participate. ASLA annual meeting attendees consistently rate the EXPO as the most valuable event of the entire conference: 85 percent of attendees spend up to six hours in the EXPO. Attendees have purchasing power: the majority of attendees buy $5 million to over $50 million in products each year. 86 percent of attendees purchased products they viewed at the EXPO. More than 95 percent of exhibitors from the past two years say the EXPO meets or exceeds their goals and expectations. Nearly 50 percent of attendees say the EXPO is the only national trade show they attend.

The average EXPO attendee

I regularly attend the ASLA EXPO at the annual meeting each year. Nothings better than meeting face-to-face with hundreds of potential vendors for my design projects.
Ed Czyscon, ASLA CHA Atlanta, Georgia

is 36-55 years old, has more than 16 years of experience in the field, purchases between $5 million and $50 million in products each year, and travels more than 500 miles to attend the annual meeting and EXPO. Key product specifiers attend the ASLA EXPO Landscape Architects and Designers Design-Builders Landscape Contractors Nursery Owners Architects Engineers Facilities Managers And other landscape architecture industry professionals

EXHIBIT

Exhibitors receive: One complimentary full meeting registration and two booth personnel registrations per 10 x 10 booth, a $600 value.* The official 2010 annual meeting logo to use in advertising and on your web site. Complimentary guest passes so you may personally invite top customers and prospects to the show. Free mailing lists: pre-registered attendees before the show and all attendees after the show. A complimentary listing in the printed onsite program and a description with hyperlinks to your web site on the ASLA annual meeting web site, which will stay live for the next year.
*Registration upgrades, additional booth personnel registrations, and tickets to special events may be purchased.

Payment: Prior to January 15, 2010, a 50 percent deposit submitted with the application confirms the space reservation. The balance will be invoiced on January 16, 2010, payable within 30 days. After January 15, 2010, payment in full must be submitted with the application. Cancellations: All booth cancellations must be received in writing by January 15, 2010. A non-refundable fee equal to 25 percent of the total booth cost will be charged for cancellation of space. After January 15, 2010, there will be no refunds.

2010 EXPO schedule September 9-10 Thursday & Friday September 11 Saturday September 12 Sunday September 13 Monday Pricing
Booth Size Before Sept. 30, 2009 After Sept. 30, 2009

8:00 am 5:00 pm Exhibitor Move-In 9:30 am 5:00 pm EXPO Open 9:30 am 5:00 pm EXPO Open 8:00 am 5:00 pm Exhibitor Move-Out

10 x 10 10 x 20 20 x 20 20 x 30

$3,100 $6,200 $12,400 $18,600

$3,300 $6,600 $13,200 $19,800

Knowing that our corporate members not only want to sell to us, but to support the growth of our professionals shows the commitment that they have to being a part of our design solutions that we provide to the world.
Pamela M. Blough, ASLA P.M. Blough, Inc. Grand Haven, Michigan

compelling reasons why you should join ASLA as a Corporate Member today:

1. Exclusive Access to the ASLA Mailing List The Society does not rent out its mailing list and only ASLA Corporate Members may use the list to market their products and services. Corporate members may use the 20,000-contact mailing list of ASLA members and Landscape Architecture magazine subscribers up to three times during each membership year.* A $6,000 value! 2. A Complimentary ASLA Affiliate Membership Each ASLA Corporate Member receives one complimentary ASLA Affiliate membership for a representative of the company, with all the benefits, including membership in one ASLA local chapter (a $300+ value). Additional Affiliate ASLA and chapter memberships are available for purchase. Affiliate ASLA members may use the designation Affiliate ASLA after their names an important competitive edge. 3. Use of the ASLA Corporate Logo in Advertising and Marketing Show your affiliation with ASLA by using the ASLA Corporate logo on your marketing materials and advertising. Corporate members who exhibit at the ASLA Annual Meeting and EXPO receive prominent listings in printed materials, special signage for their booths, and ribbons for staff badges. ASLA members value their membership in the Society and will appreciate your support of their organization. 4. Featured Listings in Landscape Architecture Magazine and Membership Directories Corporate members are recognized in bi-annual advertisements in Landscape Architecture, the award-winning magazine of the ASLA. The online membership directories will feature your company and a hotlink to your web site. 5. Access to Members-Only Professional Resources The ASLA Business Quarterly and the National Salary and Business Indicators Surveys will provide you with timely economic outlook information to target your marketing. Access the Professional Practice Resource Center and the Landscape Architecture Technical Information Series. Join up to three of the 17 Professional Practice Networks to connect with landscape architects by specialty.
*The ASLA list is for exclusive use of the corporate member company and may not be shared or resold. The list may be used only for direct-mail marketing promotions for a product or service. It may not be used for circulation of a publication or to promote any event without prior express written permission by ASLA. ASLA retains the right to revoke use of this privilege if it is abused.

JOIN

Corporate Membership Benefits Three-time use of the ASLA mailing list each year One complimentary Affiliate ASLA membership for a company representative, including chapter dues Use of the ASLA Corporate Member logo Landscape Architecture, the monthly magazine of ASLA Membership directory listing with hotlink LAND Online, the bi-weekly e-newsletter Three Professional Practice Network memberships The ASLA Business Quarterly, the economic outlook for the profession every three months Featured company listing in Landscape Architecture twice each year Access to the Professional Practice Resource Center, research services, and the members-only section of the ASLA web site Special recognition at the Annual Meeting and EXPO

Professional Practice Networks ASLA Corporate Members may choose to join up to three Professional Practice Networks for free and more for a nominal fee. Choose from: Campus Planning and Design Childrens Outdoor Environments Computing Context Sensitive Solutions in Transportation Design-Build Healthcare and Therapeutic Design Historic Preservation Housing and Community Design International Practice Landscape-Land Use Planning Parks and Recreation Reclamation and Restoration Residential Landscape Architecture Sustainable Design and Development Urban Design Water Conservation Women in Landscape Architecture

I look forward to the EXPO at the ASLA annual meeting to see and touch the products and talk to the product representatives to understand whats new and whats coming. It's a great way to keep my designs on the cutting edge. The Landscape Architecture magazine ads are a great teaser to the showthey help me focus in on who I really need to see once I get there. Its an unbeatable combination.
Thomas R. Doolittle, ASLA Gilbane Building Company Acton, Massachusetts

aximize your companys participation in the 2010 ASLA Annual Meeting and EXPO by becoming a sponsor. Raise your visibility and increase your booth traffic. With more than 20 sponsorship opportunities from which to choose starting at $1,500, youre sure to find an option to fit your marketing message and your budget. All sponsors receive: Recognition in the registration brochure (circulation 60,000+) and on ASLAs annual meeting web site with logo, booth number, and hotlink to your web site. Recognition with logo and booth number in Landscape Architecture magazine (circulation 23,400+), in the onsite program, and on signage at the meeting. Recognition at all three general sessions. Invitations to VIP receptions and events during the annual meeting. Sponsor ribbons for name badges of all company representatives. Right of first refusal on sponsored events for the 2011 annual meeting and EXPO in San Diego.
Premium sponsors* receive exclusive benefits:

A feature article about your company with photos and booth number in LAND Online, ASLAs e-newsletter (circulation 17,000+) prior to the meeting. One full-page, 4-color ad in the on-site print programexclusive advertising for sponsors only! A gobo with your logo prominently projected on the wall at convention center.
*Premium Sponsor is a sponsor investing more than $10,000.

The ASLA / Your Name Here Gala

$25,000

Sunday evenings Gala celebration stands out as one of the highlights of the meeting. Guests will enjoy gourmet food and beverages and live music. The sponsor receives naming rights and the sponsors name will be printed on the gala tickets, the napkins, and sponsor may greet guests at door. Sponsor receives 50 complimentary gala tickets ($4,250 value).

Council of Fellows Investiture Dinner and Video

$20,000

Among the most prestigious honors a landscape architect may attain is to be named a Fellow of the ASLA. The annual Council of Fellows Investiture Dinner on Saturday evening is a formal event recognizing the new class of inductees and highlighting their lifetime achievements in a video presentation. The sponsor will be an honored guest at the event (two complimentary tickets) and will receive special seating and recognition during the program by the Chair of the Council of Fellows and during the video presentation. The sponsors name will be listed on the event ticket, signage, and the printed program placed at each seat.

SPONSOR

Name Badges and Lanyards

$20,000

Every attendee will receive an eye-catching name badge lanyard prominently featuring the sponsor name and logo. This is among the most visible sponsorships available for the meeting, as attendees must wear their badges to gain entry to events.

General Sessions and Speakers

$15,000 each

There are three general session sponsorship opportunities. At each session, the ASLA president will introduce the sponsor to say a few words and introduce the featured speaker. The sponsor logo will be projected on a large AV screen behind the stage and highlighted in meeting printed materials, online, and on all signage. The sponsor may place marketing collateral on tables at the entrances tothe general session.

ASLA Awards Presentation and Video

$15,000

The presentation of the professional and student awards will be highlighted by the premier of the annual awards video, featuring a special acknowledgment of the sponsor. The sponsor will be featured in the ASLA awards announcement news releases, on the awards ceremony ticket given to all registrants, and in the onsite program. The sponsor will be an honored guest at the event with special seating and will be recognized from the podium by the ASLA president. Following the meeting, the video will be posted permanently on the ASLA web site and social media web sites (YouTube, Facebook, etc.) for free downloading.

The Presidents Dinner: Presentation of ASLA Honors

$15,000

ASLA presents its highest honors each year at the Presidents Dinner. The program includes presentation of the Landscape Architecture Firm Award, the ASLA Design Medal, the ASLA Medal, the LaGasse Medals, the Olmsted Medal, the Community Service Award, the Medal of Excellence, the Jot D. Carpenter Teaching Medal, and the Presidents Medal. The sponsor will be recognized on the event ticket, signage, the printed program, and at the beginning of the audio-visual presentation. The sponsor will be an honored guest at the event (two complimentary tickets) and will receive special seating and recognition during the program by the ASLA president.

Official Meeting Gift

$15,000

All meeting attendees will receive an official meeting gifta tote bag or travel coffee mug, for examplewith the ASLA and the sponsor logos featured prominently on the front. This is one of the most visible sponsorship opportunities, as literally thousands of attendees will use these gifts throughout the meeting and well after they return home.

ASLA Honorary Members and National Leaders Reception

$15,000

Join members of the ASLA elected leaders from across the country as they gather to bestow honorary membership upon friends of the landscape architecture profession. Honorary membership in ASLA is among the highest honors the Society may bestow upon non-landscape architects. The sponsor will be an honored guest at the event, may greet attendees at the door, and will be recognized by the ASLA President during the program. The sponsors logo will be featured on special signage and the sponsor may place marketing collateral on tables at the door.

ASLA Student Award Your Name Here Sponsorships

$12,500

Landscape Structures has been exhibiting at the ASLA EXPO for many years. The ASLA EXPO is a key opportunity for us to interact closely with landscape architects and further enhance our rela-

This sponsorship provides for travel, hotel, and incidental expenses for the official entrant of the Award of Excellence recipients in each of the seven categories. The sponsor will receive naming rights and will be recognized at the Student and Professional Awards Ceremony on Monday afternoon. The sponsor will be included in the press release and on all printed materials.

Hotel Elevator Television Programming

$10,000

Each of the elevators at the headquarters hotel features a color monitor to entertain guests. Show your advertisement video to thousands of attendees, 24-hours a day from Saturday through Monday.

The Your Name Here Networking Gardens

$10,000

Networking is listed among the top reasons attendees register for the annual meeting. ASLA is setting up comfortable, attractive lounge areas throughout the convention center to provide space for meaningful conversations among attendees. The sponsor will receive naming rights and signage will prominently feature the sponsors name and logo. The sponsor may place collateral on the coffee tables.

The ASLA / Your Name Here Alumni Reunion

$10,000

tionships in the industry.


Megan Andrada, Affiliate ASLA Landscape Structures

Year after year, attendee surveys reveal that one of the most anticipated events of the meeting is the annual Alumni Reunion where each school hosts a designated area for alumni, faculty, and students to mix and mingle. All full registrants for the meeting may attend, placing it among the largest social events of the meeting. The sponsor will receive naming rights, will be an honored guest at the event, and may greet attendees at the door. The sponsors name will be on the event ticket, special signage, and napkins. The sponsor may place marketing collateral on tables at the door.

Official Meeting Map

$10,000

To ensure all attendees take full advantage of our beautiful meeting location, they will be presented with a colorful, easy to read map of Washington, DC, with all meeting venues highlighted. This is an item attendees will turn to time and time again throughout the meeting. Map pads will be placed at all meeting hotels, the registration area, the information booth, and other prominent places. The sponsors name, logo, and booth number will be prominently featured on the official meeting map, as well as on the maps featured in the registration brochure and on-site program.

The Your Name Here Cybercaf

$10,000

Strategically located at the registration area and near the education session rooms, this highly trafficked area will serve as the internet business nerve center for attendees. Attendees may check email and leave electronic messages for other attendees. The cyber caf will feature state of the art computer stations. The sponsor will receive naming rights and each screen will default to sponsors homepage.

Your Name Here EXPO Sunday Lunch Vouchers

$10,000

Treat all meeting attendees to lunch! To help keep attendees in the EXPO hall, each registrant will receive a $10 voucher for Sunday that may be used at any EXPO concession stand. The sponsor will receive naming rights and will be recognized with special announcements over the public address system. The sponsors name will be featured on the lunch voucher and prominent signage.

There are many other sponsorship opportunities, starting as low as $1,500. Contact a sales representative for a complete list.

ADVERTISE

ounded in 1910, Landscape Architecture magazine is the monthly magazine of the ASLA and celebrates its centennial in 2010. Landscape Architecture is the only paid subscription, ABC-audited magazine in the landscape architecture industry, connecting you with more than 60,000 readers who specify over $140 billion in products and services each year. Its available in print and digital formats, which offers interactive multi-media opportunities for advertisers. The average Landscape Architecture reader: has over 20 years of experience in the field; has subscribed for 10 years or more; begins reading the magazine within the first week it arrives; spends more than three hours reading the magazine each month; keeps each issue an average of 10 years; and considers Landscape Architecture the best magazine he or she receives.

The first thing we do when we get new projects is flip through past issues of Landscape Architecture to look at products to consider.
Thomas R. Tavella FASLA, LEED-AP Tavella Design Group, LLC New Haven, Connecticut

Landscape Architecture is now available in digital subscription format via Zinio, adding valuable interactive capabilities such as free hyperlinks to advertiser web sites as well as audio and video opportunities.
If you want to reach decision-makers in landscape design, you need to advertise in Landscape Architecture.

Audit Bureau of Circulations Member

For the landscape architect, Landscape Architecture magazine is unmatched in the comprehensiveness and relevancy of its product advertisements. We can find the newest and most exciting products in one placeas well as the go-to standards that are currently available in the U.S. market. We found new green wall and green roof products in LAM when companies advertised the release of new products that could take the place of some sustainable details that used to require custom, on-site fabrication.
Shannon Nichol, ASLA Gustafson Guthrie Nichol Ltd Seattle, Washington

Sustainability is key to every project we do at Sasaki. We rely on Landscape Architecture Magazine to keep us informed about the latest innovative sustainable technologies and products. Finding the right furnishings and lighting to complement our design work is often a challenge. Flipping through Landscape Architecture magazine always helps inspire me when detailing a project
Gina Ford, ASLA Sasaki Watertown, Massachusetts

Display Advertising
Covers Trim Size Bleed Size 1X 3X 6X 9X 12X 24X

C4 C2 C3
4-Color

8 5 8 10 1 2 8 5 8 10 1 2 8 5 8 10 1 2

8 7 8 10 3 4 8 7 8 10 3 4 8 7 8 10 3 4
Width x Depth

$6,370 5,500 5,350


1X

$6,090 $5,910 5,190 5,040


3X

$5,760 $5,610 4,890 4,750


9X

$5,330 4,408 4,294


24X

5,030 4,900
6X

4,640 4,520
12X

Full page spread Full page (bleed or nonbleed) 2/3 page vertical 1/2 page spread 1/2 page island 1/2 page horizontal 1/3 page square 1/3 page vertical 1/4 page

17 1 2 10 3 4 7 1 2 9 5 8 4 5 8 9 3 8 17 1 2 4 5 8 4 5 8 7 7 1 8 4 5 8 4 5 8 4 1 2 2 1 4 9 3 8 3 1 2 4 5 8

$9,800 4,900 4,160 6,180 3,460 3,150 2,400 2,400 1,800

$9,200 $8,530 4,600 3,920 5,810 3,250 2,960 2,260 2,260 1,700 4,270 3,630 5,380 3,000 2,740 2,100 2,100 1,580

$7,840 $7,450 3,930 3,330 4,940 2,770 2,520 1,930 1,930 1,450 3,730 3,170 4,700 2,630 2,390 1,830 1,830 1,370

$7,087 3,544 3,012 4,465 2,499 2,271 1,739 1,739 1,302

Audio, Video, Inserts, Tip-ons, Bellybands, etc.: LAM welcomes innovative advertising ideas. Call a sales representative for customized quotes and specifications. Premium Placement: Premium placements are available for a five percent surcharge.

Buyers Guide
4-Color Width x Depth 1X 6X 12X 24X

1/4 page 2

3 1 2 4 5 8 3 1 2 2

$1,430 650

$1,290 550

$860 475

$830 440

Earned Frequency Rate: Frequency rates are determined by the number of insertions appearing within a 12-month period. Advertising schedules composed of mixed-size units are entitled to a frequency rate based on the same size units or larger. Cancellations that invalidate the earned frequency rate will result in an upcharge to the appropriate rate. Agency Discounts: Agencies of record are eligible to receive a 15 percent discount on rates. Complete materials submission information is available online at www.asla.org/ads.

Editorial Calendar
January
Bonus Distribution: NAHB International Builders Show Pepsico Headquarters Shared Wisdom: A Golf Course Design Firm Focus: REBAR Residential Design Feature Ecology: New Sustainable Design Guidelines in NYC and Chicago Structural Soils Product Profiles: Green Residential Products

February
ASLA Furnishings and Site Amenities Directory The Biodesign Institute at AZ State University Campus Planning and Design Utah States Guatemala Program Urban Parks: Rose Kennedy Greenway Residential Design Feature Parks and Recreation: Rehabilitating Modernist Playgrounds in NYC Planning: Wind Energy Product Profiles: Sustainable Furnishings and Site Amenities

March
ASLA Water and Irrigation Product Directory Corporate Headquarters Feature Urban Parks: Chongae Canal Source Point Park, Korea Urban Parks: Henry C. Beck Park, Dallas Resort Design Water: Graywater Westminster Presbyterian Church Fellowship Courtyard and Memorial Columbarium, Minneapolis Residential Design Feature Ecology: Phytoremediation Careers: Landscape Architects in Big City Leadership Positions Product Profiles: Green Water and Irrigation Products

July
ASLA Hardscape and Decking Directory ASLA 2010 Annual Meeting Venue: Washington, DC Design: Cox Enterprise Headquarters, Atlanta Green Roofs: Green Roof Case Study Residential Feature Practice: Sustainable Landscape Maintenance Art in the Landscape: Zobon City Sculpture Garden, China Therapeutic Landscapes: A Healing Garden Residential Design Feature Product Profiles: Green Hardscape and Decking Solutions

August
ASLA Professional Awards Issue Campus Profile: University of Texas at Austin Urban Parks: Bronx River Greenway Urban Gardens: Bette Midlers New York Restoration Project Residential Design: A Florida Residence Career Paths: Golf Course Design Urbanized Multi-Use Spaces International Design: I. M. Pei Museum in Suzhou, China Practice: Destination Community Design Residential Design Feature Product Profiles: Residential Furnishings and Site Amenities

September
ASLA Show Issue MacAllen Building, Boston New York Botanical Garden Public Spaces: Sculpture Gardens Green Roof Case Study ASLA Student Awards Residential Design Feature Firm Focus: Sasaki Brownfields: Landfill Park in Chicago Urban Spaces: Historic Neighborhoods as Models Product Profiles: New EXPO Exhibitors

December 2009

2010
April
National Landscape Architecture Month Urban Parks: Concrete Plant Park, NYC Urban Parks: Lost Dog Wash, Arizona Urban Parks: DUMBO Bridge Park Practice: Irrigation Art in the Landscape: Noguchi Playground in Atlanta Observation Balloon Preview Park, Orange County Great Park Residential Design Feature Icons Revisited: M. Paul Friedbergs Pershing Park in Washington, DC Practice: Landscape Architecture Firm Mergers Product Profiles: Fences, Gates, and Walls

ASLA Horticultural Product Suppliers Directory 2009 Award Winner: Pond House, Arizona International Design: Latin America Article Residential Design Feature: San Juan Island Residence Residential Design Feature: Pump House, Dallas Firm Focus: NE Trees, Los Angeles

Healing Gardens: A Healing Garden Education: LA Education in China Product Profiles: Software

May
Parks and Recreation Equipment Directory A Visitors Guide to Landscape Architecture in Hawaii South American Landscapes Planning: Geos Net Zero Energy Neighborhood, Colorado Practice: Running for Local Office Design: Skateparks Green Roof Case Study: Vegetable Garden/Green Roof in Brooklyn Residential Design Feature Resort Design: Kukio Resort Product Profiles: Sustainable Parks and Recreation Equipment

June
ASLA Lighting Directory Bonus Distribution: AIA Convention Naples Botanical Garden Urban Parks: Jones Plaza, Houston Urban Parks: Aspen Project Practice: Predesigned vs. Custom Skateparks Green Roof Case Study: Green Roof in Culpeper, VA Residential Design Feature: Florida Residence Ecology: Ecological Schoolyards Product Profiles: Sustainable Outdoor Lighting Products

October
100th Anniversary Issue Themes and Trends within the Profession Since 1910 Pencil to PhotoShop: Graphic Expression in Landscape Architecture The Most Significant Landscape Publications of the Past 100 years Icons RevisitedPlanning: Radburn, New Jersey Icons RevisitedUrban Spaces: Seagrams Plaza The Environmental Movement within Landscape Architecture The Evolution of Public Landscape Architecture Residential Design Feature Product Profiles: Technology for Landscape Architects

November
ASLA Residential Design Awards Issue Bonus Distribution: 2011 NAHB International Builders Show and USGBC Greenbuild Outdoor Furnishings Directory Metis Sculpture Festival Poly International Plaza, China Changing Places: Park Merced Cox Enterprise Headquarters Green Roofs: Green Roof Policy ASLA Residential Design Award Winners Icons Revisited: Foothills College Recreational Design Feature: Creative Play Environments Product Profiles: Sustainable Residential Products

December
ASLA Horticultural Product Suppliers Directory Brooklyn Bridge Park Changi Airport Terminal 3 Public Spaces: Political Gathering Places Campus Profile: University of Virginia Residential Design Feature Editors Choice: Designing with Recycled/ Salvaged Materials Plants: Turf Conversion in L.A. Green Roof Case Study International Design: *Museo del Acero Horno3, Mexico Product Profiles: Latest in Plant and Soils Technology

Photo credits: Cover, page 1: ASLA Honor Award Recipient, Speckman House Landscape by Coen + Partners, Inc. (Photo: Paul Crosby, Paul Crosby Architectural Photography) Page 3: ASLA Honor Award Recipient, Teardrop Park by Michael Van Valkenburgh Associates, Inc., (Photo: Elizabeth Felicella) Page 5: The Idea House in San Francisco photograph courtesy Thomas J. Story / Sunset Publishing Page 7: ASLA Honor Award Recipient, Zobon City Sculpture Garden by SWA Group (Photo: Tom Fox) Page 9: ASLA Honor Award Recipient, Speckman House Landscape by Coen + Partners, Inc. (Photo: Paul Crosby, Paul Crosby Architectural Photography) Page 11: ASLA Honor Award Recipient, Hilltop Residence by Paul R. Broadhurst + Associates (Photo: Steve Dubinsky) Page 12: ASLA Honor Award Recipient,Lunada Bay Residence by Artecho Architecture and Landscape Architecture (Photo: Jack Coyier)

Daryl Brach Senior Sales Manager 202-216-2325 dbrach@asla.org

Mark Frieden Sales Manager 202-216-7853 mfrieden@asla.org

Tammy Workman Sales Manager 202-216-2363 tworkman@asla.org

Nyah Miller Sales Specialist 202-216-2335 nmiller@asla.org

A&E Advantage A.S.P. Enterprises, Inc./ Quick Supply Co. Ace Mentor Program ACO Polymer Products, Inc. Acorn Farms Advanced Pavement Technology Advantage Light Source Advantage Trim & Lumber All Star Bleachers Alpha Aluminum Athletic Equipment Co. Amereq, Inc. American Hydrotech, Inc. American Ramp Company Ameristar Fence Products ANP Lighting Aqua Bella Designs, LLC AquaMaster Fountains and Aerators Aquascape, Inc. Architectural Brass Architectural Precast Association ARCOM/MASTERSPEC Specifications Artistic Pavers Mfg. ASMP Asphalt Pavement Alliance Atlas Metal Sales Bailey Nurseries, Inc. Ball Horticultural Company Barenbrug USA Bartlett Tree Experts Baseline, Inc. Beacon Athletics Bedford Technology, LLC Belden Brick Company, The Berliner Seilfabrik Play Equipment Corporation BioNova Natural Swimming Pools USA Bioroof Systems, Inc. Birdair, Inc. Bison Deck Supports B-K Lighting/Teka Illumination Boddingtons Ltd. Bold Spring Nursery Boral Bricks Border Concepts, Inc. Borgert Products, Inc.

Boulderscape, Inc. Bridge Builders USA, Inc. Brookfield Co., The Bureau of Land management, U.S. Department of Interior Butterfield Color C.R. Laurence Co., Inc. CADdetails Canterbury International Carderock Stone/Tri-State Stone & Building Supply, Inc. Carl Stahl DcorCable Carmanah Technologies Corp. Carved Stone Creations, Inc. Cedar Forest Products, Co. Century Products Ceramo Company Certainteed Corporation CETCO Chameleon Ways Chicagoland Grows CLARB Classic Recreation Systems Cloward H2O Cold Spring Granite Company Collier Metal Specialties, Ltd. Conard-Pyle Company, The Country Casual County Materials Corp. Coverworx/Ross & Barr, Inc. CRE8PLAY Crystal Fountains Curv-Rite, Inc. Custom Rock Formliner Cyclesafe Daltile Corporation Danver/Summit David Harber DecoturfDivision of California Products Corp. Deep Fork Tree Farm Deep Root Partners, L.P. Dekorra Products Dero Bike Rack Co. DIG Corporation DOGIPOT DOMO Sports Grass DuMor, Inc. Duo-Gard Industries

Dura Plastics Duracraft, Inc. Eagle One Products East Jordan Iron Works, Inc. Environmental Site Furnishings by SIGMA EP Aeration EP Minerals, LLC Equiparc Erlau Escofet USA MWP Eventscape Evonik Cyro, LLC Ewing Irrigation Products Excel Bridge Manufacturing Company Expanded Shale, Clay and Slate Institute (ESCSI) Exploration Playgrounds Eye Level Corporation FabriTec/Sun Ports FairWeather Site Furnishings div. of Leader Manufacturing, Inc. Fantastic Fountains Fiberweb FieldTurf Firestone Specialty Products Focus Industries Foresight Products, LLC ForeverLawn, Inc. Forms+Surfaces Fountain People, Inc./Water Odyssey FreeSpan Systems GameTime Garden Design Magazine Gardener's Confidence Collection George Bridge Boxwoods, Inc. GeoSafePlay Gill Athletics Global Lighting Global Material technologies, Inc. Goric Marketing Ground USA, Inc. Green Builder Media, LLC Green Roof Plants Green Top Greenform GreenGrid/Weston Solutions, Inc. greenscreen GRO Horticultural Enterprises, Inc. Gro-Power, Inc.

ASLA & THE INDUSTRY

These leading companies market their products and services through ASLA.

Photo: ASLA Honor Award Recipient, Teardrop Park by Michael Van Valkenburgh Associates, Inc., (Photo: Elizabeth Felicella)

HADCO Haddonstone (USA) Ltd. Halquist Stone Company, Inc. Hanover Architectural Products Hearth Products Controls Hellas Construction, Inc. Hendrick Mfg. Herman Losely and Son, Inc. Hobbs Archtectural Fountains / H2O Fun Horticultural Alliance, Inc. Hunter Industries Hydro Dramatics IAP/International Art Properties, Inc. Icon Shelter Systems, Inc. Illinois Brick Company Impressions In Stone Integrated Paving Concepts, Inc. Intellicept Skatestoppers Interlock Concrete Products, Inc. Invisible Structures IPM - Innovative Products Marketing Iron Age Designs IRONSMITH, Inc. Iseli Nursery, Inc. iZone J. Frank Schmidt & Son Co. Jakob, Inc. Jerith Manufacturing, Inc. JFNew JRM Chemical, Inc. KaBOOM! Kalamazoo Outdoor Gourmet Kane Brothers Water Features Kaneville Tree Farms, Inc. Kebony, Inc. Keystone Ridge Designs, Inc. Kichler Lighting Kidstuff Playsystems, Inc. KOMPAN, Inc. Koolfog, Inc. Kornegay Design, LLC L. M. Scofield Company L.A. Steelcraft Products Land F/X Landscape Architect & Specifier News Landscape Architect Trades Landscape Architecture Foundation LAF

Landscape Forms, Inc. Landscape Structures, Inc. Laughing Waters, Inc. Liberty Swing P/L Little Tikes Commercial LiveRoof, LLC Lohmann Companies Longshadow/ Classic Garden Ornaments, Ltd. LSI Industries, Inc. LUMEC, Inc. Lynette Proler European Garden Ornaments Madrax Maglin Site Furniture Inc. Mariani Nurseries McNichols Company Meta Art Sculptures Metallic Arts Meteor Solar LED Lighting, ILOS Corporation Mid-America Horticultural Trade Show Midwest Groundcovers/ Midwest Trading Miracle Recreation Equipment Company Modern Garden Works Modular Gabion Systems/ C.E. Shepard Co. L.P. Modular International Inc. Monrovia Growers Monticello Planters Moosman Bridge Moss Acres Most Dependable Fountains, Inc. Musco Sports Lighting Mycorrhizal Applications, Inc. Native Turf Group Nature Bridges NDS, Inc. Neenah Foundry Co. Netafim Irrigation, Inc. Nike Grind North Carolina Granite Corp., The North Creek Nurseries, Inc. Northwest Horticulture Novalis OASE North America, Inc. Oceansafe--Lithocrete Ohio Gratings, Inc.

Old Town Fiberglass Oldcastle APG Oldcastle Precast Enclosure Solutions Oly-Ola Edgings, Inc. Omega II Fence Systems Ore, Inc. Ornamental Growers Association Orsogril Otterbine Barebo, Inc. PACE Pannier Graphics Paris Equipment Manufacturing, Ltd. Park Pets & Boulders PAVE TECH/Hardscape Outfitters Pavestone Company Pebble Technology, Inc. Pennoyer Newman, LLC Perfection Fence Corp. Permaloc Corporation Petersen Manufacturing Company Phoenix Paper Products Pine Hall Brick Pizzo & Associates, Ltd. Play Mart, Inc. Playworld Systems Poligon by PorterCorp Pool Shower, Inc., The Porphyry USA, Inc. Proven Winners Public Restroom Company Rain Bird Corporation Rain Drop Products, LLC Rainwater Collection Solutions, Inc. Rainwater HOG, LLC Recycle Design, Inc. RESI Rehbein Environmental Solutions Riverside Plastics, Inc. RockCraft Designs, Ltd. Roman Fountains Corporation rooflite Certified Green Roof Growing Media Rosetta Hardscapes, LLC Rotonics Manufacturing RTF Turf Producers Association RTH Processing, Inc. Rubber Designs by Rainbow Turf Products Ruppert Nurseries, Inc. Rusty Oak Nursery, Ltd.

S.I. Storey Lumber Company, Inc. Samson Riser Sapa Fabricated Products Saris Cycling Group Schre'der Lighting Scott System, Inc. Seibert & Rice Selux Corporation Shade Systems, Inc. Shannon SalesSpecialty Floors Site and Park Amenities SITE Design Group, Inc./ California Skate Parks, Inc. Sitecraft, Inc. SiteScapes, Inc. Smart Fence Sod Solutions/Naturally Green Grass Sof Surfaces, Inc. Soil Retention Sol Inc. (Solar Outdoor Lighting) SolariaInforesight Consumer Products Inc. Solomon Colors Spark Modern Fires SPJ Lighting, Inc. Spohn Ranch, Inc. Sportsfield Specialties~ Promats Athletics Spring City Electric, Inc. Sprinturf Stabilizer Solutions, Inc. Stepstone, Inc. Sternberg Lighting Stone Forest, Inc. Structura Structural Plastics Corporation Structure Studios Superior International Industries Sure-loc Edging Corporation Surface America, Inc. Sustane, Natural Fertilizer of America, Inc. Sweeney & Associates, Inc. SYNLawn Synthetic Turf International Syrstone, Inc. Tangent Technologies, LLC Telescopes of Vermont The Care of Trees/Davey Large Tree

Thomas Steele ThruFlow Decking Tiger Express TimberTech Todd Valley Farms Toro Company, The Tournesol Siteworks/ Planter Technology TrafficGuard Direct, Inc. TREEGATORSpectrum Products, Inc. Tricon Precast, Ltd. Trystan Tuscan Imports UCS, Inc. Unilock Chicago, Inc. Union Land, Inc. Unique Lighting Systems, Inc. University of Wisconsin Press/ CELALandscape Journal USDOTFHWA Context Sensitive Solutions Valders Stone & Marble ValleyCrest Landscape Companies Vectorworks by Nemetschek North America Versa-Lok Victor Stanley, Inc. Vista Professional Outdoor Lighting Vortex Aquatic Structures International Walnut Cracker Publishing, Inc. Walpole Woodworkers Waterplay Solutions Corp. WaterShapes Waupaca Sand & Solutions Wausau Tile, Inc. WHATLEY, INC Wheeler Lumber, LLC Whitacre Greer Company Wickcraft Company, Inc. Wilson Nurseries, Inc. Xccent Play Yekun Industrial Co., Ltd. Zeager Bros., Inc. ZinCo-USA, Inc. . . . and many more! www.asla.org/ads

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