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Content
1 2 3
Introduction: Why this Report Integrated MBA (BBA+MBA) Integrated MBA: Amity School of Business (ASB)
- Analysis 4
Integrated MBA at ASB: Batch 2008-12
i Batch profile ii Placement 2008-12 batch (IMBA- ASB) iii Companies Visited for Placement of the batch iv Fees Structure and the return from the course
5.
Way Ahead.
This is just a compilation of facts nothing judgemental. Its you who need to decide no one else.
Introduction:
The new academic year is fast approaching. Every management aspiring student is looking for a B-school which can fulfil his/her dreams and aspirations to launch their career on a sure footing. How does one select a good B-school? Which B-school to select? This is a dilemma for students as well as parents. In such a scenario students must look for certain parameters which differentiates institutions in a crowded market. The success of a student depends largely on what the B-school gives that student in terms of qualitative and practical education. A PG course has lots of glamour, but not being able to get you the right job at the right place and not making you career confident, is of no practical use. Today, almost all of us want to do PG course, but a very little percentage of the PG pass-outs can actually get a job they want and a job which makes their career. It is important to know that a PG education should not just give you a certificate but should teach you the practical business world and make you competent enough to work confidently. Glamour and marketing is the major focus of the institution now a day. The actual reality was not communicated to the students and parents, either wrong or manipulated information were communicated by many institutions. For institutes the major focuses were profits making but for students its their life and their parents dream. Students get into the college with huge effort and expectation but what actually it gets in the last matters the most. Any BBA+MBA course from government and other normal colleges will cost maximum of 4-6 lakh so why to invest 15-20 lakhs for same certificate; just because of a good job and if the college will not be able to provide good jobs then why to invest such a huge hard earned money. Lets see some facts about the BBA+MBA course at Amity School of business and then decide about the future options for this course.
Integrated MBA
(BBA+MBA)
It is a 4 year course and comprises of nine semesters. Students are offered dual Specialization wherein they can choose their major and minor specialization areas from Finance, HR, Marketing, Law and IT (Practically for
2008-12 batch only Finance, HR and Marketing were available while for next batch Law
Students will choose one course from their Minor Specialization field and two courses from Major Specialization field in their 5th 6th 7th 8th and 9th Semester. Students have to undergo 2 Summer Training during their Course, one after 4th Semester and 2nd after their 6th Semester (But unfortunately college were not able to place around 80%
were added to it). students for summer training and some who were placed are in insurance sector for sales- Aviva, HDFC etc.).
The college says that, Along with a strong grounding in management courses, the students are offered compulsory value addition papers (Foreign Language, Behavioural Science, and Communication Skill). These courses contribute towards overall personality development of our students. These courses are uniquely designed for each semester, as each semester the course aims at honing some aspect of a student's personality (Here again
what college communicate to students and what actually been given need to be seen, is it same. It can only be analysed after intensively studying the content of these courses in all semesters what actually been taught in class room and it can only be answered be students who studied it.)
Analysis
College claims that In just 6 years of existence, ASB has established itself into a highly acclaimed institution.BUT IS THIS THE REALITY?? Especially for PG Course like BBA+MBA (Integrated MBA)
Now lets analyse the course (Integrated MBA / BBA+MBA) and the college ASB on some facts and then decide whether its a good decision to invest such a huge amount for the course to launch our future career.
Lets come to management stream there are many management college in AMITY NOIDA, but all advertisement is done for AMITY BUSINESS SCHOOL not for other. (And another point is also critical that it says it has a central placement cell which work for university not for college but its certainly not true in ground level.)
UGC
has inspected the university in 2010-11 and it outlined many critical ISSUES, One of the most important was:
The names of some colleges are very confusing which create miscommunication to the students and the example cited in the report was: AMITY BUSINESS SCHOOL and AMITY SCHOOL OF BUSINESS. ASB is never a brand it just gets students in the name of ABS which is the flagship brand of AMITY.
2008-11/ 2008-12
444
73
33
40
NA
594
A college gains name by the faculty it appoints. A good, knowledgeable faculty is truly the backbone of a college. But what if the college are not focus on these aspects and majorly try to get students through marketing. ASB is one of such college where quality of faculty is compromised as much as possible. Most of the faculties at ASB have fewer experiences. Lets see the experience they have in comparison with ABS facultys experience:
Faculties with less than 5 Years of total experience Faculties with less than 10 Years of total experience Faculties with more than 10 Years of total experience
In case of qualification as well most of them are MBAs while few have higher education which is necessary in most of the reputed institution to teach PG/MBA students. Such qualifications are:
Faculties with PHD degree Faculties who are UGC NET qualified in ASB
Not too far the difference between the qualities of faculty is visible inside AMITY. There is a huge gap between both colleges so it will be impractical to expect high level of teaching from such colleges. Faculty of institutions like IITs IIMs and other government and private reputed colleges possess high standards, qualifications and long years of experience which reflects in the quality of knowledge they provide to the students. At ASB everything is missing in this front.
25 : 1
Snapshots
77.19%
MALE FACULTY
FEMALE FACULTY
Faculty Specialization
17.54% 26.32% 19.30% 19.30% Marketing Operation Finance IT HR Others
14.04% 3.51%
8.77% 8.77%
28.07%
P HD P HD + UGC NET Other UGC NET P HD Pursuing
Its FACULTIES of the college who matter the most NOT the building or any other infrastructure.
Academic structure of any professional colleges needs to be updated and aligned with the industry requirements. ASB claims the same but whether what they claim is true..?? Many subjects which are mentioned in its structure have same content but only different name. so its just to create illusion that they have a better academic structure but thats not true. Subjects such as Banking and financial institutions, International business management, International marketing, Business environment and strategic management, Business policy and strategic management, Marketing for entrepreneur, financing for new venture etc. are the many papers with almost repetitive contents but just the names are different. Not only this the way of delivery is also not anywhere to the professional level. All the faculties are basically teaches graduates (BBA) but they also teach IMBA so the level of differentiation is missing. Almost all treat both the batch similarly. Even some classes of IMBA get combined with BBA. Apart from this there is no specialization the faculty of ASB are so diverted that they can teach anything. A HR faculty can teach marketing, A marketing faculty can teach stats and maths, a marketing faculty can teach English/communication and so on.
It awards scholarship to
meritorious students and in a batch strength of less than 100 (Which is in case if IMBA/ BBA+MBA) one student of the batch gets a fees waiver
Industry interaction is one of the major factors in developing students into a successful professional but in case of ASB it seems like the interaction of the students with industry is either decreasing of became stagnant. I am sure ASB must have a cell which is specially designs for industry interface. But its clear from the college industry interaction for few years that in recent year the authorised person are just holding a post and breaking the chair in their offices instead of implementing and getting some good progressive work.
Guest Lectures Events Placement Companies visited* Industrial Visit
13 17 16 15 10
4 4 3 0 0
9 10 12 6 5
0 1 6 5 3
*Placement detail for the year 2012 were elaborated in detail later and only 9 companies visited campus for placement related events in other case students went to company offices.
Internship-opportunities: Internship can give students a firsthand experience of the jobs which they have to take up in future and even in some cases it land up into pre placement offer to the meritorious students. Its totally the responsibility of the college to provide good in ternship opportunity to the students. So lets see what ASB did to its IMBA batch in case of internship: There was a well-structured two internship designed for the batch in 2010 and 2011 but unfortunately ASB was able to place its few students to HDFC insurance in 2010 with a profile to sell insurance that too without any compensation/salary they only got their certificate in return that too with lots of difficulty. Other majority of the students struggled to get internship and somehow managed it by own. Again in 2011 the event repeats itself and this time the difference was instead of HDFC insurance the company this time was AVIVA insurance. So the conclusion is the college was not competent enough to place the students even for the internship programmes. The students at various colleges get Thousands or lakhs as stipend/salary for working as intern but in this case the students struggled to get an opportunity even if they wear ready to work for free.
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Batch 2008-12
Batch Profile:
Total Students= 39
Foreign language
5%
8%
64%
GERMAN CHINESE SPANISH
JAPANESE
Major specialization
Dual Specialization
2%
28% 36%
26%
28%
8%
FINANCE (Major) MARKETING (Minor) FINANCE (Major) HR (Minor) MARKETING (Major) FINANCE (Minor) MARKETING (Major) HR (Minor) HR (Major) MARKETING (Minor) HR (Major) FINANCE (Minor)
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Batch 2008-12
Placement Snapshot:
Student Placement status as on concluding of the batch Total Student in the batch 39
Number of student opted for campus placement Number of student Placed through campus placement Number of student who managed their own placement even after opting for campus placement earlier and appearing in some campus interview. Number of unplaced students Student placed through Scholarship program
33 07 15
10 01
Companies Approached for Placement Approximate Number of Companies Approached for Campus placement 37
Approximate Companies approached for Finance Profile Approximate Companies approached for HR Profile Approximate Companies approached for Marketing Profile
10 06 26
Few companies offered two or more profile in different specialization so total number of companies in all specialization is more than the approximate number of companies approached.
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Batch 2008-12
unfortunately no student got selected scholarship programme for the year 2013.
But
for
the
07 (out of 33)
Approximate In Hand Salary
*Excluding Placement of US Scholarship programme ** As on 26th November 2012, this is the concluding day for the batch.
23 (out of 33)
Approximate In Hand Salary
Highest package offered 4.20 Average package 2.80 Lowest Package 1.80 Washington DC Scholarship (USA) Job package 21.5 Lac
* Including campus placement and placement managed by student through their own source excluding scholarship job offer for one student of the batch.
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Batch 2008-12
1 2 3 4 5
8.5 and Above 8.0 to 8.49 7.0 to 7.99 6.0 to 6.99 5.99 and below
04
03 01 06 16 06
00 00 01
#
01 10 18 06
05 02
*One student got offer through Washington DC scholarship programme. #Offered internship in HCL for six months. **As on 26th November 2012, this is the concluding day for the batch.
So what does it mean, even performing in the college wont get you anything. It clearly outlines that either the best of the college are not good enough or the academic structure and the quality of grading of the college is nothing more than a crap. Ok and I miss the other side, may be the opportunity offered to the best were not even worth for them to grab, or even the company feared that these bunch of god students will leave anytime when they get better opportunity since what they are offering was of no use for these students.
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Batch 2008-12
2008-12 (ASB- Noida) -As on 26th November 2012, this is the concluding day for the batch.
Package (CTC PA) 1.80 3.00 2.20 3.00 3.30 3.31 2.20
List of Students who got selectd for intrnship through Washington DC Scholarship 2012 and offed aCGPA/ job during scholarship Package
S. No. Name 1 Vipul Jhakodia Specialization Marketing Marks 8.6 Company AGCO Corporation Profile Overseas Project Head- India (CTC PA) 21.50
List of Students who opted for campus placement but managed job by themselves after appearing in some interviews in campus placement
S. No. Name 1 Nakul Parameswar 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Vikky Agarwal Neha Sethi Abhigyan Sinha Anmol Kathuria Priyanka Singh Sonam Kansal Pranav Bansal Megha Jain Paankhi Agarwal Ritu Khanna Aditya Gupta Prince Alexander Abhishek Bahl Swati Banbah Specialization Finance Finance Human Resource Marketing Finance Human Resource Human Resource Marketing Human Resource Marketing Human Resource Marketing Human Resource Marketing Marketing CGPA/ Marks Company 9.5 Havells India Ltd WNS Global 8.6 Services pvt.ltd 7.5 7.5 6.7 6.6 6.5 6.5 6.3 6.3 6.2 6 5.3 4.9 4.8 NA Invision Communications Aviva Insurance NA Pegasus international Panurgy drugs pvt. Amrapali heartbeat City city Innovates Pvt. Ltd Midas touch infratch Joined Own WNS Global Adiva Joinedgroup Own of hostipals Profile Operation Finance Analyst NA Management Trainee Finance Sales NA HR trainee Marketing Executive HR trainee Marketing Trainee HR trainee NA HR trainee NA Marketing Package (CTC PA) 3.00 2.80 NA 3.00 3.00 NA 3.30 3.50 2.16 2.70 2.40 NA 1.80 NA 4.20
15
Batch 2008-12
List of Students who opted for campus placement and remained unplaced as on concluding of the batch S. No. 1 2 3 4 5 6 7 8 9 10 Name Arihant Sethia Arpit Raj Manisha Sharma Nikhil Kumar Sakshi Singhal Shayna Taneja Shruti Chandra Simran Preet Singh Surbhi Sharma Swati Gupta Specialization Finance Finance Finance Marketing Marketing Finance Finance Finance Finance Marketing CGPA/ Marks 5.9 6.2 6.9 8.8 8.0 6.6 7.8 7.5 6.0 7.8
As on 26th November 2012, this is the concluding day for the batch.
Out of 39 students in the batch, 10 are not placed. Reason unknown, all the blames were put on them. These students were sent to call centres for interviews; they went to a newspaper agency for the profile of sub editor.An MBA in marketing/finance/HR were sent to a newspaper agency for a profile editing...? They were sent to a call centres to reply on the mails of customer queries?? And that too for a package of 17-20,000. These students were appeared for the interviews in which they are offered a salary of 10000-12000 and so on. Is this the opportunity a college who charge such a hefty fees will provide to its students. And this only because the placement cell of the college lacks coordination and the only things which were going on there was the internal politics. It was a placement cell but no one works together. Within the span of 6 month 3 people were given charges for placement one by one and in all case their objective was to get rid of the students no matter what company, profile or package.
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Batch 2008-12
Companies:
2012
REASON FOR NOT RECRUITMENT IF ANY
NAME
SECTOR
STUDENT RECRUITED
Finance 1 2 3 4 5 6 7 8 9 10 PWC CARE Rating Agency HDFC LIFE WNS EQS Finedge Advisor Future Capital Amity finance Annik systems Bajaj Financial Average Package Finance Finance Insurance Consultency Placement Agency Finance Fiancial Services Finance IT Financial Services 3.20 3.00 2.20 2.50 1.80 3.00 2.00 3.00 4.00 S a 2.70 2.7 21500.00 20000.00 15000.00 17000.00 12000.00 Nakul Parameswar* NO Lubhansh Bharadwaj, Esha Sachdeva NO NO NO NO NO NO NO Number of Student Placed Miscommunication, unclear & Late reply from college about early joining Unclear PLACED (Esha did not joined only lubhansh Join) Unclear Unclear Unclear Unclear Unclear No Student Get Selected Joining date Issues with college and companey 2 (out of 13 students who opted for college placement)
S. No. NAME
SECTOR
PACKAGE APPROXIMATE OFFERED CTC INHAND SALARY REASON FOR NOT (Lac Per Annum) (Per Month) STUDENT RECRUITED RECRUITMENT IF ANY
HR
1 Pegasus International HR Consultency 2 Pylon Management Indian Franchisee 3 Association 4 Aviva Life 5 Annik systems 6 EQS Average Package Insurance IT Placement Agency Consultency 3.30 2.20 22000.00 15000.00 Ankita Arora NO Pankhi Agarwal, Surbhi Sharma, Prince Alexander Pankhi Agarwal#, Surbhi Sharma# NO NO Number of Student Placed Placed Unclear Not joined the companey due to poor infrastructure and track record of the companey Selected Students Not Joined due to unclear issues No Student Get Selected Unclear 1 (out of 7 students who opted for college placement)
17
Batch 2008-12
S. No. NAME
SECTOR
PACKAGE APPROXIMATE OFFERED CTC INHAND SALARY REASON FOR NOT (Lac Per Annum) (Per Month) STUDENT RECRUITED RECRUITMENT IF ANY
2 Sparrow Interactive 3 Sify Technologies 4 Budwiser India 5 3C Songdew media pvt 6 ltd 7 Wedding Affairs 8 Neosynapses 9 Woodcert 10 Binary Scementic 11 AVIVA 12 IACT Global
Real estate IT FMCG Real estate Entertainment Media & Entertainment Research Wood Certification Consultency Insurance
3.00 3.00 3.00 2.00 3.30 1.80 2.40 2.40 2.10 1.80 2.50 1.44 1.20
20000.00 20000.00 20000.00 13500.00 22000.00 12000.00 16000.00 16000.00 14000.00 12000.00 23500.00 10000.00 9000.00
Daga (Michele Janezic 15 Agency Ltd) Consultency InfollionPvt Research 16 Services Private Market Research 17 Techsci Research Market Research 18 Cosmic structures Ltd. Indian Franchisee 19 Association 20 Aviva Life Drishti - Soft 21 Solutions Pvt. Ltd EduMENTOR Educational Services 22 Pvt. Ltd. 23 Dainik Bhaskar 24 Citibank 25 Drishti Research 26 HCL Average Package Insurance IT
NO NO NO NO Pankhi Agarwal, Surbhi Sharma, Prince Alexander Pankhi Agarwal#, Surbhi Sharma# NO
Unclear No students appeared Miscommunication between recruiter and College Unclear Not joined the companey due to poor infrastructure and track record of the companey Selected Students Not Joined due to unclear issues No Student Applied
20000.00 17000.00 24500.00 23500.00 12000.00 16000 NO NO NA Himanshi Tiwari Number of Student Placed
Unclear Mismatch between Student Qualification and Job profile Unclear NA Placed For 6 month internship 3 (out of 12 students who opted for college placement)
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Way Ahead
Investment of around 15 lakh for the course at an interest rate of 10% will cost a sum of around 18 lakh in 4.5 years and then after 4.5 years the return was around 2.5 lakh per annum. So when will you get the
amount return..???
If you are lucky and get an increment of 20% per annum then you will need another 8 years to get the money back which you invested in the course.
So before deciding on what to do you need to think because once you get into the trap its very difficult to come out of it. Dont ever believe on what the college administration tells you or what the advertisement tells you. These things are only misleading nothing else. Always try to get the suggestions and information from the good students of the college whether it is any college because its your and your parents future and money not the college and their faculties. Its all business not the student teacher relationship which was used to be.
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So before deciding what to do please get the valid information dont believe the official sources. There are many colleges offering IMBA courses like Birla institute, VIT etc and their placement was also significantly better. After investing 15-20 lakhs what is the return. You need to think on it. There are many MBA colleges which charges nominal fees butstill there placement are far better. Few links are below and this will show you the difference on the return you will get from different colleges and courses. Its a kind request to all of you to please look at each of the links:
1) 2) 3) 4) 5) 6) 7) 8) 9)
Thank
You
Integrated MBA (BBA+ MBA)
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