Documente Academic
Documente Profesional
Documente Cultură
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1. Advertising & Marketing Communications B.A.MCJ 413
Practical
Design on Various Advertisements
Text Books
1. John Wright and John Mertes, Advertising’s Role in Society
2. Jeigler and Johnson, Creative Strategy and Tactics in Advertising (grid Publishing)
3. Bryant and Zilmann, Perception and Media Effects, 1986
4. Malhan, PN et al Advertising Today, Yesterday and Tomorrow
5. Dahal, M.S. & Jha, A.K. 1992, Nepalma Bigyapan Byabasaye Siddhanta Ra Anubhav, Aayam
Bigyapan Sewa.
6. Lal Deosa Rai and Binod Bhattarai, Advertising and Public Relation, Nepal Association of Media
Education
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2. Broadcast Journalism Part Two B.A.MCJ 414
Objectives
To impart the students the knowledge of the technology in radio communication
Practicum:
Recording, editing, compilation on Pc with the help of appropriate soft ware
Text Books
1. Bohere, Professional, Journalist, Oxford and IBM Publishing Co. 1987
2. Borwn, Borwn and Riversx, The Media and The People, New York: Ilot, Rienhard and Winston
3. Maslog, Crispin C, - Communication Education In Asia, Press Foundation of Asia, 1990
4. James Watson and Anne Hill, A Dictionary and Communication of Media Studies, Universal
Bookstall, New Delhi
5. Wilbur Sehrmm – Mass Media and National Development, Stanford
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3. Basics of Media Research B.A MCJ 415
1. Mass Media Research – Defining research, characteristics of a good research, qualities and its
significance, difficulties of media research.
2. Basic Considerations in designing research in Mass Media – Meaning of research design,
important concepts to research design, problem formulation and research design, major steps
in preparing a media research design.
3. The Research Process – literature search, problem identification, formulation of hypothesis,
construction of variables, selection of tools and techniques data gathering and analysis,
writing & discussing major elements of research.
4. Sampling – Meaning of Sample, Sampling process, methods of sampling. Designing
Qualitative (Inductive) and qualitative (deductive) studies.
5. Types of Media Research – Content Analysis, Survey Research, experimental research.
6. Analysis and Interpretation of data – Coding, classification, Transcription, methods of
transcription, Tabulation, Statistical Analysis of data, Interpretation of observed results
Structure of a research report.
7. Research Applications – Research in the print media, research in electronic media, research in
advertising & public relation, Research in media effects
(Particularly Impact study of different media)
Text Books
1. Research Methodology and Techniques
2. R.D Wimmer / J.R Dominick – Mass Media Research – An Introduction
3. Agrawal. B. Communication Research for Development
4. Mass Communication Theory and Practice
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4. Media Laws and Regulations B.A. / MCJ 416
General Description
This course is designed to assist the student in gaining an understanding of the legal environment that
affects mass communication professionals, including journalists, public relations, practitioners, and
advertising professionals. The course should enable you to function more effectively as a professional
communicator. It will make you aware of problem areas all communicators face, and should help you
negotiate those problems areas. Moreover, the course should, beyond this professional preparation,
provide you with an understanding of constitutional issues that are not simply the domain of
professional communicators, but of all citizens. Finally, the discipline of law should help refine your
critical thinking skills. World belongs to those who show up.”
Text Books
1. Dhnungel, S.P.S. The Constitution of the Kingdom of Nepal: a Commentary, (1999) Kathmandu
2. Carter. Barton T.The First Amendment and the Fourth Estate, 7th Ed Westbury, NY Foundation
Press, 1997
3. Grishma Bd. Devkota. Nepalko Chhapakhana ra Patraptrikako Itihas Kathmandu
4. D.D Basu. Law of the Press Anmol Publication, New Delhi, India
5. Kink, Convad C.Media Ethics, Allyn and Bacon, 1995
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5. Web Development B.A. / MCJ 417
Units:
History of Internet in brief and different web protocols i.e. http, ftp 2
Web Design an overview –Implementation of web design 2
Steps of web design 3
Define content and site planning
Develop Architecture
Create Design, Design Layout
Text Books
1. Peter Norton Introduction to Computers Second Edition, Tata Mc-Grow Hill
2. Microsoft Office 2000 Complete BPB Publication
3. Microsoft Access 2000 fast and easy BPB Publication
4. Illustrated Internet and Worldwide Web.Sams Net
5. Teach yourself all about Computers-Bary and Marcia Press. IDG. Books India P. Ltd
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6. Socio Linguistic and Discourse Analysis B.A. / MCJ 418
Language in society and linguistic variations in diverse areas of social functions have now been an
important component of English studies. This course familiarizes students with the English language
studies in the light of socio linguistic and stylistic principles to understand and create appropriate
texts in multiple discourse areas of social life.
Text Books
1. Thomas, L. and Wareing, S. (editors). Language, Society and Power. London: Routledge, 1999.
2. Crystal, D. The Cambridge Encyclopedia of Language. Cambridge: Cambridge University Press,
1987.
3. Trudgil, P. Sociolinguistics. Harmondsworth: Penguin, 1975.
4. Salkie, R. Text and Discourse Analysis. London: Routledge, 1995.