A STUDY ON BRAND AWARENESS

(With Special reference to Big Bazaar, HYD)

A Project report Submitted in partial fulfillment of the Requirements for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION Jawaharlal Nehru Technological University Hyderabad

BY
SHANKAR REDDY YANALA (Reg. No: 11RN1E0028)

Under the guidance of

Miss.K.V.P. SHRISHA RANI, MBA

DEPARTMENT OF MANAGEMENT STUDIES MEDHA COLLEGE OF ENGINEERING

(Affiliated To Jawaharlal Nehru Technological University Hyderabad) Hyderabad 2011- 2012

CERTIFICATE

This is to certify that the project entitled A Study On Brand Awareness of Big Bazaar has been submitted by Shankar Reddy Yanala(Reg No.11RN1E0028) in partial fulfillment of the requirements for the award of Master of Business Administration from Jawaharlal Nehru Technological University Hyderabad. The results embodied in this project have not been submitted to any other University or Institution for the award of any Degree or Diploma.

Internal Guide

Head of the Department (Miss.K.V.P. SHIRISHA RANI) HOD of MBA, MCE

External Examiner

CERTIFICATE FROM THE COMPANY

TO WHOM SO EVER IT MAY CONCERN

This is to certify that Mr./Miss.Shankar Reddy Yanala, MBA student of Medha College of Engineering, Bibi Nagar, Nalgonda has successfully completed his / her project work, which is a part of his course curriculum on Capital Budgeting in our organization from 2ndMay 2013 to 18th June , in partial fulfillment of requirements for the award of Master of Business Management. We wish Him/Her all success in his future Endeavours.

Date: Signature HR Manager

DECLARATION

I, Mr/Miss. Shankar Reddy Yanala hereby declare that the Project Work entitled A STUDY ON BRAND AWARENESS WITH REFERENCE TO BIG BAZAAR,
Hyderabad is the original work done by me and submitted to the JNTU

University in partial fulfillment of requirements for the award of Master of Business Administration in Marketing Management(Area of Specialization) is a record of original work done by me under the supervision of Mrs. Veena M Marketing Manager of Marketing Department Big Bazaar. and under the

guidance of Miss.K.V.P.Shirisha Rani, HOD of MBA Department, Medha college of Engineering, BiBi Nagar, Nalgonda.

Place: Date: Signature of the Student

ACKNOWLEDGEMENT
I feel great pleasure while submitting this report titled BRAND AWRAENESS as a part of my project study. I express my gratitude and esteemed regards to my project guide Mrs. Veena M Marketing Manager for providing me invaluable gratitude and inspiration in carrying out my project studies from inception to completion for BIG
BAZAARHYD. His/Her constant support and encouragement enabled me to

complete this work successfully. I express my gratitude and esteemed regards to whole Marketing team for providing me guidance that has assisted me throughout my project work. I am also thankful to all the Employees for giving information& providing necessary support and friendliness throughout this project. I express my profound gratitude to Prof: M.KAMESWARA RAO, M. Tech, Ph. D (CIVIL)., Principal, MEDHA COLLEGE OF ENGINEEING, for permitting me to undergo summer training for his valuable guidance to complete this project work successfully. I express my deep sense of gratitude to Miss.K.V.P.Shirisha Rani Who is guided me in all the way to carry out this project. I am very grateful for Miss.K.V.P.Shirisha Rani, HOD (Department of Management Studies) I convey my thanks to my beloved parents and my faculty who helped me directly or indirectly in bringing this project successfully.

Parakala Sandhya Rani (11RN1E0035)

ABSTRACT
Research in common mans language refers to a search for knowledge. One can also define research as a scientific and systematic search for pertinent information on a specific topic; in fact research is an art of scientific investigation. Research is done to gain familiarity with a phenomenon event / product / service or to determine the frequency with which something occurs, with which it is associated with some thing else: or to test a hypothesis of casual relationship between variables. In short Brand awareness research is the objective and formal process of systematically obtaining, analyzing and interpreting the data for actionable decision making in Brand awareness towards an organization (Big Bazaar, in my Study). The basic objective of this study is to analyze the Brand awareness towards Big Bazaar in Hyderabad, Andhra Pradesh. Research was carried out for Hyderabad customers who were main targets for this study. Customers ware asked about their Brand awareness towards Big Bazaar.

CONTENTS
PAGE.NO CHAPTER-1 CHAPTER-2 INTRODUCTION RESEARCH DESIGN NEED OF THE STUDY OBJECTIVES OF THE STUDY METHODOLOGY LIMITATIONS CHAPTER-3 INDUSTRY PROFILE 07-36 01-02 03-06

COMPANY PROFILE CHAPTER-4 CHAPTER-5 ANAYLISIS AND INTERPRETATION FINDINGS & SUGGESTIONS BIBLIOGRAPHY 37-49 50-52 53-53