Radio broadcasting is one of the greatest educational tools which has ever been placed at the

disposal of civilized man. It is an instantaneous, universal means of communication. It is not a new art, but is a means of multiplying the efficiency of oral communication just as the printing press multiplied the effectiveness of the written word. In addition to that, it has certain decided advantages over the printed page which it in part supplants and in part supplements (Tyler, 1935. p.115)

Transmisiunea radio este una dintre cele mai educative instrumente care a fost creat vreodat i pus la dispoziia omului civilizat. Este un instantaneu universal mod de comunicare. Nu este o nou art, dar este un mod de multiplicare n mod efficient al comunicrii orale, la fel ca i presa printat a multipicat eficiena cuvntului scris. In plus fa de asta, n mod cert a decis avantajele peste pagina printat care pe de o parte displace i pe de alt parte suplineaz. ____________________

"Ladies and gentlemen, we interrupt our program of dance music to bring you a special bulletin from the Intercontinental Radio News. At twenty minutes before eight, Central Time, Professor Farrell of the Mount Jennings Observatory, Chicago, Illinois, reports observing several explosions of incandescent gas, occurring at regular intervals on the planet Mars. The spectroscope indicates the gas to be hydrogen and moving towards the Earth with enormous velocity.... Doamnelor i domnilor, ntrerupem programul de dans i muzic pentru a v aduce la cunotin un bulletin special de la Intercontinental Radio News. Cu 20 de minute nainte de ora 8, Central Time, Profesorul Farrell de la Observatorul Mount Jennings, din Chicago Illinois, a raportat c a vzut cteva explozii de gaz incandescent, avnd loc la interval regulate de or pe planeta Marte. Spectroscopul a indicat c gazul ar fi hydrogen i c se mic spre Pmnt cu o vitez enorm.

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"People believed it. They really believed that night, I think of the people who were begging us to get connections to their families, to their husbands, to mothers and fathers, before the world came to an end, so they could just tell them they loved them." Oamenii au crezut. Chiar au crezut n noaptea aceea, m gndesc la oamenii care ne implorau s le facem legtura cu familiile lor, cu soii lor, cu mamele i taii lor, nainte ca lumea s se sfreasc, doar pentru ca nainte de asta s le spun c i iubesc.

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TV is bigger than any story it reports. It's the greatest teaching tool since the printing press. Televizorul este mai mare dect orice poveste pe care o raporteaz. Este cel mai mare instrument de educare de la presa de scris ncoace.

___________________ .By the age of six the average child will have completed the basic American education...From television the child will have learned how to pick a lock, commit a fairly elaborate bank holdup, prevent wetness all day long, get the laundry twice as white, and kill people with a variety of sophisticated armaments Pn la vrsta de 6 ani, copilul mediu va tii regulile de baz din educaia American. De la televizor, copilul va nva cum s sparg o broas, s comit un elaborate jaf de banc, s previn umezeala toat ziua, s spele rufe de dou ori mai albe i s ucid oameni cu o varietate de armament.

When you're young, you look at television and think, there's a conspiracy. The networks have conspired to dumb us down. But when you get a little older, you realize that's not true. The networks are in business to give people exactly what they want. Cnd eti tnr, te uii la televizor i te gndeti c este o conspiraie. Televiziunile au cospirat mpreun pentru a ne ndobitoci. Dar atunci cnd mbtrneti putin, realizezi c acest lucru nu este adevrat. Televiziunile sunt n strans legtur pentru a ne oferi exact ceea ce noi vrem.

. Journalists who have access to highly placed government and corporate sources have to keep them on their side by not reporting anything adverse about them or their organizations. Otherwise they risk losing them as sources of information. In return for this loyalty, their sources occasionally give them good stories, leaks and access to special interviews. Unofficial information, or leaks, give the impression of investigative journalism, but are often strategic manoeuvres on the part of those with position or power. It is a bitter irony of source journalism that the most esteemed journalists are precisely the most servile. For it is by making themselves useful to the powerful that they gain access to the best sources. Jurnalitii care au acces la surse clasate n rang nalt la guvern sau n corporaii trebuie s stea de partea lor i s nu raporteze nimic care le-ar putea periclita relaia cu aceste organizaii. n caz contrar ei risc s le piard ca surse de informaie. n schimbul loialitii lor, sursele le ofer ocazional tiri bune, scurgeri de informaii i acces special la unele interviuri. Informaii neoficiale, sau scurgeri, dau impresia de journalism de investigaie, dar de multe ori sunt manevre de stragice din partea celor care dein puterea. Este o ironie amar c de multe ori cei mai de clas jurnaliti sunt si cei mai servile. Pentru c fcndu-se servile, le ofer acces ctre sursele cele mai bune.

By the skillful and sustained use of propaganda, one can make a people see even heaven as hell or an extremely wretched life as paradise. Prin folosirea cu iscusin i miestrie a propagandei, omul l poate face pe semenul su s vad chiar i paradisul ca iadul sau o via extreme de drmat ca una perfect.

A list of the properties controlled by AOL Time Warner takes ten typed pages listing 292 separate companies and subsidiaries. Of these, twenty-two are joint ventures with other major corporations involved in varying degrees with media operations. These partners include 3Com, eBay, Hewlett-Packard, Citigroup, Ticketmaster, American Express, Homestore, Sony, Viva, Bertelsmann, Polygram, and Amazon.com. Some of the more familiar fully owned properties of Time Warner include Book-of-the-Month Club; Little, Brown publishers; HBO, with its seven channels; CNN; seven specialized and foreign-language channels; Road Runner; Warner Brothers Studios; Weight Watchers; Popular Science; and fifty-two different record labels. Ben Bagdikan, The New Media Monopoly. O lista de proprieti controlate de AOL Time Warner cuprinde 10 pagini scrise listnd 292 de companii i subdiviziuni separate. Dintre acestea, 22 sunt nchegate cu alte corporaii majore, implicate in variate actiuni ale mediei. Aceti parteneri include 3Com, eBay, Hewlett-Packard, Citigroup, Ticketmaster, American Express, Homestore, Sony, Viva, Bertelsmann, Polygram si Amazon.com. Cteva dintre cele mai familiar proprieti deinute de Time Warner include Book of the Month club, Little Brown publishers, HBO impreun cu cele 7 canale ale sale, CNN, 7 canale specializate pe limbi strne. Road Runner; Warner Brothers Studios; Weight Watchers; Popular Science, i 52 de case de discuri. Ben Bagdikan, The New Media Monopoly.

The American motion picture is the greatest unconscious carrier of propaganda in the world today. It is a great distributor for ideas and opinions. The motion picture can standardize the ideas and habits of a nation. Because pictures are made to meet market demands, they reflect, emphasize and even exaggerate broad popular tendencies, rather than stimulate new ideas and opinions. The motion picture avails itself only of ideas and facts which are in vogue. As the newspaper seeks to purvey news, it seeks to purvey entertainment.
- Edward Bernays, Propaganda

Casa de film Americana este cel mai mare cru incontient de propagand din lume, n prezent. Este un grozav distribuitor de opinii i idei. Casa de film poate standardize idei i obiceiuri unei naiuni. Din cauza faptului c imaginile sunt fcute ca s ndeplineasc cerinle,

ele reflecta, empatizeaz i chiar exagereaz tendinele populare, n loc s stimuleze idei i noi opinii. Casa de film se folosete doar de idei i fapte care sunt n vog. n timp ce ziarul cauta s ofere tiri, ea caut s ofere divertisment.

It is the emergence of mass media which makes possible the use of propaganda techniques on a societal scale. The orchestration of press, radio and television to create a continuous, lasting and total environment renders the influence of propaganda virtually unnoticed precisely because it creates a constant environment. Mass media provides the essential link between the individual and the demands of the technological society.
- Jacques Ellul Apariia mass-media a facut posibil utilizarea tehnicilor de propagand la nivel de societate. Controlarea presei, radioului si a televizorului pentru a crea un continuu, i de durat cu influene de propagand Mass-media ofera legtura eseniala dintre individ i cerinele societii tehnologice.

1. Manual de jurnalism 2269 2. Manipularea in Mass Media - studiu de caz 1940 3. Comunicarea in Jurnalism 1876 4. Despre persuasiune 1759 5. Introducere in comunicarea interpersonala 1558 6. Tehnici si metode de relatii publice 1425 7. Publicitatea - Notiuni generale 1329 8. O introducere in Media 1266 9. Agentii de presa - Rigorile stirii de agentie 1191 10. Jurnalism radio 1130 11. Semiotica - Stiinta a comunicarii 1115 12. Elemente de accentuare in presa scrisa 1110

13. Figuri retorice 1084 14. Tehnici de investigare jurnalistica 1046 15. Psihologia mass media si `profetiile autoimplinite` in discursul politic 772 16. Reportajul de radio 746