If undelivered, please return to:

Faculty of Art & Designs, Universiti Teknologi MARA, 40000 Shah Alam, Selangor Darul Ehsan.

[Title][ First Name],[Last Name] [Address 1], [Postcode, City], [State].

Date: Monday, August 04, 2008 [Title][ First Name],[Last Name] [Address 1], [Postcode, City], [State]. Dear [Title][First Name][Last Name], A request to participate in an Academic Survey Questionnaire. I am currently a first semester student pursuing my Masters in Art and Design Degree at the Postgraduate Studies Programme, Faculty of Art and Design, University Teknologi MARA (UiTM), Shah Alam, Selangor. As part of fulfillment of the above degree, for my postgraduate studies thesis entitled Controversial Print Advertisement: Advertising Attitudes and Advertising Effectiveness, I am required to conduct a survey and you are selected to be amongst the respondent in my sampling group. I will appreciate very much if you could give me your consent to assist me in filling up the attached survey form, and return the completed questionnaire before September 23, 2008. If you have any questions regarding this questionnaire, you may contact me by phone at (012)301-6935 or by email at zuhailiakmal@gmail.com. Your kind cooperation is highly appreciated. Thank you for your participation. Yours truly,

Zuhaili Akmal Ismail

Experiment Questionnaire of Controversial Print Advertisement

This questionnaire will be confidential to the extent provided by law. The results of your participation will be kept anonymous and there will be no mean of association between your responses and your identity by the researcher. The main purpose of this questionnaire is to get some information from the consumers point of view on advertisement used in mainstream print media.

Age

Gender Degree

Ethnicity .

Your Academic Qualification: Diploma

.. ..

Please take a look at the following print advertisement and answer the question in the following pages

Read the adjectives presented and decide where your opinion most properly fits and check the space that closely reflects your opinion. You may refuse to answer any question. Strongly Disagree Neutral Disagree I think this ad is good I like this ad I think this ad is persuasive I think this ad is clear I think this ad is awful I think this ad is convincing I think this ad is sensual I think this ad is erotic I think this ad is offensive I think this ad is unethical I think this ad is annoying I think this ad is usual I have seen this ad before I think this ad is well known Agree Strongly Agree

Thank you for returning the completely filled questionnaire.

Please return it in the sealed envelope provided