KAP Client Pitch

PENCILS OF PROMISE
CLIENT PITCH
Pencils of Promise Ad Campaign / Client Pitch
07 May 2013 / Rortha Oeurn + Anna Kittitanaphan
SCHOOL ISNT FOR EVERYONE
MANUAL LABOR
CHEAP LABOR
LETS TALK ABOUT THE CHEAPEST LABOR.
215 MILLION CHILD LABORERS

(International Labour Organization)
115 MILLION IN HAZARDOUS WORK ENVIRONMENTS

(International Labour Organization)
UNAWARE OF THEIR BASIC HUMAN RIGHTS
UNAWARE OF THEIR BASIC HUMAN RIGHTS EASY TO COMMAND
UNAWARE OF THEIR BASIC HUMAN RIGHTS EASY TO COMMAND THE CHEAPEST LABOR FORCE
Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan
POVERTY IS A CYCLE
DEPRIVING EDUCATION IS AN INJUSTICE
PEOPLE RESPOND TO INJUSTICE
MILLENNIALS ARE NO DIFFERENT
OUR GOAL : CREATE A MOVEMENT

AWARENESS + CONNECTION + EMPOWERMENT
OUR GOAL : CREATE A MOVEMENT

AWARENESS + CONNECTION + EMPOWERMENT
THE COMMON THREAD IN ALL MOVEMENTS...
OPPOSITION
LETS GIVE EDUCATION A VILLAIN.
STRATEGY : ATTACK EDUCATION

IN ORDER TO PROMOTE EDUCATION
ER
IC A PR
P OS
O
E
US
KAP
KE
EP
PRINT ADS
Summer internship for electronic engineering. Who said school was the only window of opportunity? Learn more at www.KAP.org
Here, everyday is bring your child to work day. Learn more at www.KAP.org
Here, kids go through new designer wear every minute. Learn more at www.KAP.org
PSAS ONLINE
POLITICAL GRASSROOTS CAMPAIGN
WEBSITE
CONNECTION
CONNECTION
AWARENESS
CONNECTION
AWARENESS
DONATIONS
CONNECTION
ACTION
AWARENESS
DONATIONS
HARSH REALITY OF THEIR PAST & PRESENT IS BROUGHT TO SURFACE.
THE AUDIENCE HAS THE OPPORTUNITY TO INFLUENCE THE OUTCOME OF THEIR FUTURE
Pencils of Promise Ad Campaign / Client Pitch 07 May 2013 / Rortha Oeurn + Anna Kittitanaphan
BY ACCEPTING & SPREADING THE MESSAGE, THE FIGHT FOR EDUCATION HAS A VOICE
WE MAKE THE SITUATION HARDER TO IGNORE, AND THE CAUSE MUCH EASIER TO INVEST IN
EDUCATION ISNT A LUXURY. EDUCATION IS THE TOOL TO SURVIVAL.
A MORE EDUCATED WORLD IS ACTUALLY...
A MORE PRODUCTIVE WORLD.
SCHOOL IS FOR EVERYONE
SOURCES
MAPLECROFT: GLOBAL RISK ANALYTICS http://maplecroft.com/about/news/child_labour_2012.html UNICEF: THE STATE OF THE WORLDS CHILDREN 2012 http://www.unicef.org/sowc2012/pdfs/SOWC%202012-Main%20Report_EN_13Mar2012.pdf INTERNATIONAL LABOR ORGANIZATION http://www.ilo.org/global/lang--en/index.htm

KAP Client Pitch

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KAP Client Pitch

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PENCILS OF PROMISE

Pencils of Promise Ad Campaign / Client Pitch

07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

SCHOOL ISNT FOR EVERYONE

Pencils of Promise Ad Campaign / Client Pitch

07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

Pencils of Promise Ad Campaign / Client Pitch

07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

Pencils of Promise Ad Campaign / Client Pitch

07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

Pencils of Promise Ad Campaign / Client Pitch

07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

Pencils of Promise Ad Campaign / Client Pitch

07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

LETS TALK ABOUT THE CHEAPEST LABOR.

Pencils of Promise Ad Campaign / Client Pitch

07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

Pencils of Promise Ad Campaign / Client Pitch

07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

215 MILLION CHILD LABORERS

Pencils of Promise Ad Campaign / Client Pitch

07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

115 MILLION IN HAZARDOUS WORK ENVIRONMENTS

Pencils of Promise Ad Campaign / Client Pitch

07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

Pencils of Promise Ad Campaign / Client Pitch

07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

Pencils of Promise Ad Campaign / Client Pitch

07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

Pencils of Promise Ad Campaign / Client Pitch

07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

UNAWARE OF THEIR BASIC HUMAN RIGHTS

Pencils of Promise Ad Campaign / Client Pitch

07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

UNAWARE OF THEIR BASIC HUMAN RIGHTS EASY TO COMMAND

Pencils of Promise Ad Campaign / Client Pitch

07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

Pencils of Promise Ad Campaign / Client Pitch

07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

Pencils of Promise Ad Campaign / Client Pitch

07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

DEPRIVING EDUCATION IS AN INJUSTICE

Pencils of Promise Ad Campaign / Client Pitch

07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

PEOPLE RESPOND TO INJUSTICE

Pencils of Promise Ad Campaign / Client Pitch

07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

Pencils of Promise Ad Campaign / Client Pitch

07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

Pencils of Promise Ad Campaign / Client Pitch

07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

Pencils of Promise Ad Campaign / Client Pitch

07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

MILLENNIALS ARE NO DIFFERENT

Pencils of Promise Ad Campaign / Client Pitch

07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

Pencils of Promise Ad Campaign / Client Pitch

07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

Pencils of Promise Ad Campaign / Client Pitch

07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

Pencils of Promise Ad Campaign / Client Pitch

07 May 2013 / Rortha Oeurn + Anna Kittitanaphan

OUR GOAL : CREATE A MOVEMENT

Pencils of Promise Ad Campaign / Client Pitch