PMP Certified Program Manager / Presales Manager / Practice Consultant / Solution Specialist - IT/ITES 12 Years Media, Information &

Entertainment - Content/Print/Publish/Graphics/Video/Film/Music/Web 9+ YearsEngineering, Marketing, Presales, Solution Design, Projects, Client Management

SENTHILKUMAR PICHAIYAN FLAT No. F4, FIRST FLOOR, MB RESIDENCY PLOT No. 40, SIXTH STREET VGP PRABHU NAGAR, NEXT TO PERUMBAKKAM PANCHAYAT OFFICE,PERUMBAKKAM CHENNAI 600 100 Telephone: (Res.) 99944 02629 Email: tpsentilbalan@yahoo.com Date of Birth: 12-05-1968 Education
Course/Degree PMP Project Management Professional Prof Certificate Course in Multimedia and Graphics MA Master of Business Administration (MBA) Sandwich Diploma in Paper Technology SSLC Specialization Project Management Web Designing, Photoshop, Flash, Dream Weaver Journalism and Mass Communication Marketing and Systems Sandwich Diploma in Paper Technology General Name of Institute /University Project Management Institute, USA Arena Multimedia Alagappa University Bharathidasan University Seshasayee Institute of Technology, Department of Technical Education, Govt of Tamilnadu Board of Secondary Education, Govt of Tamilnadu Graduation (Month/Yr.) Nov / 2009

Aug / 2005 Dec / 2005 Apr / 2000 Aug / 1987

Mar / 1983

Training
Training Shipley Proposal Management High Impact Presentations Six Sigma Green Belt PMP ITIL Foundation Function Point Analysis Estimation Institute / Organization Shipley Associates Dale Carnegie Mahindra Satyam Mahindra Satyam Mahindra Satyam Mahindra Satyam Location Online-WBT Hyderabad Hyderabad Hyderabad Hyderabad Hyderabad Attended Jan 2008 Mar 2008 June 2008 Sep 2009 Dec 2009 Jan 2010

Specialties Media, Information and Entertainment (IT/ITES) IT related - Integrated Media Framework, Digital Asset Management(DAM), Digital Rights Management(DRM), Content Publishing Management Systems(CMS), XML, Semantic Web, Technical Publications, e-Learning & Learning Management systems, Creative Engineering Services, Creative Media, 2D/3D Video, Web solutions, Online content services, Print Media, Content Publishing, ePublishing ITES related - Media BPO, Content & Publishing BPO, Video & Broadcasting support services, Finance & Accounting, HRO, Integrated Service Desk, Creative Design Services, Web Solutions, Content management services, Web Publishing Services, Web Analytics Services, SEO and PPC Management, Digital Manufacturing Special Achievements Constituted Online Media/Content Publishing Service offering for web and multimedia/video content in one of the companies and worked as Service Offering cum Delivery Leader Developed new clients in creative media, online media & corporate animation areas Built new sub-service offerings/solutions to the existing clients under Account based marketing initiatives

Indicative Clients Handled Leading Book Publisher Leading Network Equipment manufacturer Leading Electronics goods manufacturer Leading software products manufacturer Leading Online Yellow pages Publisher Online e-commerce stores for Pet products

Exposure and Skill Areas Solution Design & Presales Media and Entertainment IT/ITES Implementing Projects - POC, Due Diligence, Transition & Real time Client Management /Account Based Marketing Project Feasibility Study, Financial Analysis (ROI, CAPEX/OPEX, Profitability, Forecasting) Proposal Writing /Business Analysis / RFP RFQ RFI Processing/Response Shipley Proposal Management Techniques / High End Graphics for Proposals Creating functional and design specifications / Software Requirements Business-SDLC-Software Requirement Documents / Estimation and Costing Training Manuals and End User Documentation Newsletters, Press Releases Corporate and Marketing collaterals - White papers, Flyers, Brochures, Videos Corporate and Marketing Presentations PPT, Flash, Flex, DVD, Web Web 2.0 / Web 3.0 / Social Media / Web Content & Search Engine Optimization

Exposure to Tools of Trade Shipley Proposal-Bid Management Techniques Software Project Estimation and Pricing WBS, Use Case, Function Point Media Project Estimation and Pricing WBS, Hour, FTE, Task Costing Models Fixed, Time & Material, FTE, Hour, Task Onsite/Offshore Project Management Processes Certified PMP ITIL Processes Six Sigma Quality CMM / eSCM Practices Multiple Tools in Process/Project Management COTS and Customized MS Word / MS Powerpoint / MS Excel/ MS Project / MS Visio Adobe Dreamweaver / Adobe Photoshop / Adobe Flash / Adobe Framemaker / SnagIT

Best Practices Managing the Proposal-Bid Knowledge Repository / Templates/ Boiler Plates / Graphics / Lessons Learned Managing copies of Corporate and Departmental assets Registration Certificate, ISO, CMMI, Logo Managing updated Corporate rate cards with terms and conditions Legal, Finance, Management Managing Service offering based Case Studies and Customer Testimonials/References, Customer logos Client Management Supporting delivery in SLAs and Deliverables / Account based Marketing Creation of Marketing and Branding Collaterals White Papers, Case Studies, Web, Presentations Maintaining, Updating and Circulating Competitor information, Wins and Market Scenarios

Personal Straits & Individuality Exposure to Enterprise (Domestic and International) and Government (Indian/Foreign) Bids/Proposals Media and Entertainment-IT/ITES Own the Process-Business Attitude Passion for writing Technical, Commercial, Market Research, Journalism and Writing expertise Individually Committed, Organization wise Team Player Easy adaptability to new situations Open to challenges and opportunities Systematic approach to any issue Good communication skills Interested in learning and effective application of learning

EMPLOYMENT RECORD Solution Design / Proposal Writing / Technical / Content Writing / Business Analysis & Development / Media, Information & Entertainment Experience - 12 Years: Assistant General Manager - (Solution Design / Proposal / Presales ) Media and Information Services Vertical Tata Consultancy Services (TCS), Chennai, India www.tcs.com From April 2013 to till date Senior Manager - (Solution Design / Proposal Writing / Presales ) Media and Information Services Vertical Tata Consultancy Services (TCS), Chennai, India www.tcs.com From April 2010 to March 2013 - Solution Design & Service Offerings Management- Media -Publishing-Print, Information Services, Online Media, Advertisement, Broadcasting, Cable, Film, Music, Games -IT-ITES - Service Offering Creation Media, Information and Entertainment domains - Supporting in Due diligence / Pilots / POCs / Shadow Production / Transition - RFX Processing / Proposals / Presentations / Bids Management - Client Relationship Management / Client Visit Management - Marketing Collateral Creation - Working with onsite/offshore Sales/Domain teams for creating new service offerings based on market potential and customer demand Senior Consultant/Senior Manager - (Solution Design /Proposal Writing /Presales / ProgramProject Management) Media and Entertainment Vertical Mahindra Satyam BPO, Hyderabad, India (Corporate Headquarters) www.mahindrasatyam.com From January 2008 to April 2010 Solution Design, Presales and Delivery Management Media & Entertainment - Creating and Mapping Service offerings/solutions based on client requirements Media, Content, Publishing - Processing Documents include Proposals-Bids / RFP-RFQ-RFI- PQQ-EOI-ITT-IFB Response /SOW / SOP / Contracts - Own the Bid Management Process with the support from VP Solutions & Presales - Bid /Proposal Project Planning / Mapping Service Offerings with the Request and Creation of Requirements Traceability Matrix - Creation of Meeting Schedules & Deliverables Calendar and Organizing & Following-up Bid/Proposal Meetings with Agenda Bid-No Bid, Kick-Off, Review, War room - Creation of Proposal-Bid-Response Templates / Responsibility (Stakeholders) Matrix / List of attachments - Coordination with geo spread stakeholders for content & input for the Proposal-Bid-Response Compilation - Solution Design and Resource Mapping based on Requirements Traceability Matrix

- Estimation and Pricing of Project deliverables with the support from Delivery & Finance - Field & Delivery Coordination and Collaboration Onsite Offshore - Collection of important support documents Eg: Legal and Finance - Writing / Rewriting / Para-phrasing / Appropriating the content - Checking the organization and flow of content - Add value with graphical representations and tables - Finalizing the document with checklist Layout, Content, Language, Attachments, Pricing, Terms - Creation of Proposal-Bid Defence Presentation / Negotiation Support - Supporting in Due diligence / Pilots / POCs / Shadow Production / Transition - Client Relationship Management / Client Visit Management - Working with onsite/offshore Sales/Domain teams for creating new service offerings based on market potential and customer demand Senior Technical Writer - (Proposal Writing /Business Analysis / Presales / Requirements Documentation IT Services) Infotech Enterprises Ltd, Hyderabad, India (Corporate Headquarters) www.infotechsw.com From February 2007 to January 2008 - Proposal / Presales /Business Analysis / Documentation/ Marketing - IT/ITES - RFQ/RFI Processing/Response, Preparation of Solution Proposals, Business/Software Requirements Capturing/Specifications, Coordinating with departments for processing RFQ/RFI, Maintaining and updating company's service/solution portfolio and team resumes, Managing Proposal Knowledge base - Corporate and Marketing Communications / Content Writing - White Papers, Case Studies, Newsletter, Ezines, Press releases, Articles on selection and application of products, Corporate Flash Videos, Creating extracts from customer testimonials and success stories Manager-Business Analysis & Development (Presales / Software) Vision Tech Solutions, Trichy, India (Base Michigan, USA) www.visiontss.com From April 2005 to January 2007 - Proposal Writing/ Presales /Business Analysis / Software Documentation/ Marketing SupportIT Services - RFQ/RFI Processing/Response, Preparation of Solution Proposals, Coordinating with departments for processing RFQ/RFI, Maintaining and updating company's service/solution portfolio and team resumes -Business Analysis & Software Documentation - Business/Software Requirements Capturing/Specifications, System Analysis & Software Design, User Interface Design, Test Plan/Cases, Design Documentation, Product Documentation, FAQ, User manuals, Guides, Online help, Demo scripts, ISO 9000 - Content Writing / Corporate and Marketing Communications Online Media - White Papers, Case Studies, Newsletter, Ezines, Press releases, Articles on selection and application of products, Trouble shooting techniques and Creating extracts from customer testimonials and success stories, Events management, Corporate Flash Videos

SEO Specialist cum Technical Content Writer - Online Media www.nabler.com - www.stylusinc.com , Bangalore, India From December 2004 to April 2005 - Proposal Writing / Marketing and Presales- IT Services - Handle correspondence within the company/ department and with customers/ vendors, RFQ/RFI processing coordination, Preparation support for quotations, presentations, proposals etc. - Content Writing and Editing Online Media- Software and Other Industries - White Papers, Case Studies, Newsletter, Ezines, Press releases, Corporate Flash Videos, Articles on products and Trouble shooting techniques Consultant Online Media, Technical Writing & Software Applications Development January 2002 December 2004 Projects and Clients Handled: Internet Marketing / Website Content / Technical Writing Directnet.us , US based Internet B2B/Retail Co., Colorado, USA Technical Writing Manufacturing, Engineering and Technology IDC Technologies, Australia Media Sales Print and Web IPF Online, India Internet Marketing / Web Content /Web Promotion / Application Development Power Shopper, USA Internet Marketing / Web Content / Web Promotion / Application Development Etchedweb, USA Marketing & Sales support - Sales lead follow-up by emails, related online marketing activities, banner writing, product briefs & extracts of wins Portal Development Support, Web Promotion / Search Engine Optimization/Content Publishing - New search engine submission, directories listing, Link popularity developing, PPC campaign Content Writing - Internet Research for Information and data, Newsletter, Ezines, Press release, Articles on selection and application of products Writing Technical Training / Operation manuals / Books / Content in science, engineering and technology Professional Experience: Production / Engineering / Marketing - 9 Years Regional Manager - Marketing & Technical Services Asian Peroxides Ltd, Chennai, India April 96 - December'2001 (With a break for MBA April 1999 Nov 2000) Assistant Manager - Marketing And Technical Services November '95 - March '96,Chellam Marketing & Consultancy P.Ltd, Chennai Shift In Charge - Production And Technical Services August '90 - October '95, Sun Paper Mill Limited , Cheranmahadevi, India Supervisor - Production January '89 - August '90, Servalakshmi Paper & Boards,Vilampatti, India

Senthilkumar Pichaiyan 99944 02629