Cradle Fund Sdn Bhd Copyright 2011

Cradle Fund Sdn Bhd Copyright 2011

Cradle Fund Sdn Bhd Copyright 2011

Cradle Funds Technology Innovation with Commercial Value.

Cradle Fund Sdn Bhd Copyright 2011

Our focus

Technology Related

Innovation

Commercial Viability
Cradle Fund Sdn Bhd Copyright 2011

Introducing CIP

What is CIP? Grants Offered under CIP Our Development & Investment Focus Commercialisation Support Who Are Eligible to Apply for CIP? Our Value Proposition

What is CIP?

Malaysias 1st development and technology commercialisation funding programme

Offers innovators and entrepreneurs the FUNDS and the COMMERCIALISATION SUPPORT to help them transform their raw technology-based ideas into commercially viable ventures or local start-up companies to attain commercialisation

Cradle Fund Sdn Bhd Copyright 2011

Grants offered under CIP

Pre-Seed
Entrepreneurs Public Up to RM150,000 (2 tranche) Funding of Idea Prototype & Biz Plan

For Entrepreneurs

Universities/Colleges
Research Institutes, Students Up to RM150,000 (2 tranche) Funding of Idea & Enhancements
Cradle Fund Sdn Bhd Copyright 2011

For Universities

Grants offered under CIP

Seed/Commercialisation

For Start-Ups

Start-Ups Up to RM500,000 (max: 2 approvals) Funding of Market Access for Products Services

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Our Development Focus

End-to-end Funding

Idea

Prototype Developme nt

Commercia lisation

Cradle Fund Sdn Bhd Copyright 2011

Our Development Focus

End-to-end Funding

Idea

Prototype Developme nt

Commercia lisation

Cradle Fund Sdn Bhd Copyright 2011

Our Investment Focus

Technology Innovation
ICT
Mobile/Wireless Tech Creative Multimedia & Content Development Shared Services Outsourcing Hardware Design Software Development Internet-based Businesses

Non-ICT
Biotechnology Advanced Materials Advanced ManufacturingTech Renewable Energy/ Waste Management High-Technology Consumer & Business Products

Others
Semi conductors Life sciences Clean technology

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Commercialisation Support

Ideas Bank: Market Access Mentors: Industrial Guidance Strategic Partnerships: Industrial Collaborations Competency Building: Coach & Grow Programme Corporate Communications

Ideas Bank
What is Ideas Bank?

Commercialisation arm

Commercialisation specialist Business and technologist generalist Not lawyers

Business Advisors

Ideas Bank
What does Ideas Bank offer Cradle recipients?

Products

Depository and Database Investment match-making tool

Services

Business Advisory and Consultancy Business Matching and Networking (The Pitch, Breakfast with CEO, IB Luncheon, etc)

Mentoring

Cradle has over 350 mentors Mentors are sourced strictly by Invitation from the Industry, Community Partners or by Entrepreneurs suggestions

Mentors are individuals that have substantial industry experience (at least 8 years) and considerable domain expertise Mentors are vetted and approved by Cradle

Strategic Partnerships
Industry Partners
Associations (NGOs) & Government Agencies that have direct impact on industrial development in the areas of technology & innovation. Associations (NGOs) MACRI, NEF, TeAM, MIRC, MINDS & PIKOM; Govt. Agencies MDeC, MBC, MIMOS & SME Corp Financial investors or commercial investors, such as large corporations - access ideas via the Ideas Bank, where they will contact entrepreneurs that interests them Current participants include: MAVCAP, BI Walden, iSpring Capital, DTA Ventures, Bank Islam Venture Capital.
Providing a commercial perspective to the entrepreneurs by providing mentors and beta test sites, and eventually first orders. Entrepreneurs can indicate corporations they want to work with; list includes Litrak, Maxis, Sunway, Westport, TH Group, Advance Synergy Capital, etc.

Funding Partners

Commercialisation Partners

Competency Building
A unit within Cradle that:

Provides relevant training needs, knowledge resources and coaching to recipients to grow their business

Equips recipients with the knowledge and experience to develop better quality products in the market

Competency Building
Examples of training and coaching provided:

Business Plan Clinics Commercialisation Workshops

Bootstrapping Financial Management Sales & Marketing

Intellectual Property Workshops Intellectual Asset Management Workshops Investor Pitching Sessions

Coach & Grow Programme

Objective:

Create a pipeline of high quality investable companies, increase survival rate of companies and equip them to scale and go global at various stages of growth for Angels and VCs.

Programs overview:

Customized Coaching matching your companys needs Group & Individualized Face-2-Face Coaching Coaches are available for you over 12 months 2 Coaches per company or Team Experienced Professional & Industry Coaches

Corporate Communications
Cradle also offers recipients free media and publicity opportunities via its Corporate Communication division. This includes:

Interviews Articles Advertorials

with the various print/broadcast /online media.

Pre-Seed Eligibility

Any team of individuals which meets the below criteria: Main applicant is a Malaysian aged 18 years and above, and Main applicant is permanently residing in Malaysia, and Minimum of 2 applicants and maximum of 5 applicants per application

Allowable Expenditures
Reasonable allowance for the Project Team Members

Raw materials, tools, equipment, research materials

Personnel, services & technology to produce prototype/demos Purchase / execution of market feasibility study and research IP search, advisory and basic agreement drafting

Product testing and certification

Product marketing collaterals expenses Incubator subsidy / lab rentals

CIP500 Eligibility

At least 51% of the companys equity is held by Malaysians Company in operations for less than 3 years Companys total revenue is not more than RM5mil in its total financial history Company owns the Intellectual Property (IP) rights of the products and/or services, which is intended for commercialisation

Company already has a prototype which only requires another 8% to 10% product refinement work to meet market and industry expectations/demands

Allowable Expenditures

Product refinement, market testing, and customised packaging Marketing expenses (inc. collaterals, travel where necessary, etc) IP search & registration , Market research & feasibility studies Pay package of employees Rental and utilities Purchase of hardware and software Business Plan Refinement Technology licensing/acquisition (if necessary) Production related expenses (if necessary)

Our Value Proposition

End-to-end funding programme that provides funding idea conceptualisation to commercialisation

Offer nurturing, developmental and business assistant

Create the linkages that make up an effective ecosystem for innovation

Cradle Fund Sdn Bhd Copyright 2011

WHAT NEXT

Apply for CIP!

How do you apply?

Online application only

http://www.cradle.com.my

Email: enquiries@cradle.com.my

Customer Relations: +603 2166 4730

Cradle Fund Sdn Bhd Copyright 2011

nizam@cradle.com.my 0193380827
Cradle Fund Sdn Bhd Copyright 2011