PREFACE

Every study is incomplete without having a well concrete exposure, of the research. Management studies are not exception that scopes, of the project at this level are very wide ranging. Student of management are successfully processed and refined through

the mean of final report so that they may have a complete exposure to present scenario. This final report has been taken as a part of M.B.A. Degree Course. The purpose of the study is to use and apply our academic knowledge gained during the curriculum in getting valuable insight of corporate culture with all its attendants completes. I have done a lot of hard work despite of all my sincere efforts. This is possibility that there may be some areas which may remain uncovered in study. I once again think to all those who help one directly or indirectly in preparing my research.

Sanjeev kumar

ACKNOWLEDGEMENT A formal statement of acknowledgment will hardly meet the end of justice in the matter of expressing my deep sense of gratitude to all those who help me in completion of my project. I would like to give special thanks to Mr. Parmod Singhal, Assistant Professor, Faculty of Management Galaxy Global Group of Institutions Dinarpur (Ambala) guiding me from time to time right for giving direction to the research to prepare the report. He provided with valuable suggestion and information related to the project and really co-operated a lot during project. He was deeply concerned and involved for wellbeing. I express my deepest gratitude and reverence to Dr.S.L .Gupta, Director General, Galaxy Global Group of Institutions, Dinarpur, Ambala for allowing me to undergo this project. I am heartily thankful to DR. Madhur Raj Jain, Head, Faculty of Management, Galaxy Global Group of Institutions, Dinarpur (Ambala) and all other faculty member of Faculty of Management for their kind consideration, pain taking effort, constant encouragement and valuable advice throughout the study of the present research problem as well as preparations of the project report. I also would like thank Almighty GOD, present for their blessing and also to friends, who were a source of inspiration during the project work.

SANJEEV KUMAR

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DECLARATION

I Sanjeev Kumar Roll no.7311775, student of MBA IV semester, Galaxy Global Group of Institutions, Dinarpur(Ambala) hereby declare that dissertation report titled Customer perception towards Videocon telecommunication is a record of independent work carried out by me towards the partial fulfilment of requirement for MBA course from Kurukshetra university, Kurukshetra at Galaxy Global Group of Institutions

Ambala. This has not been submitted earlier for the award of any degree or diploma.

Signature of the Student: (Sanjeev Kumar)

Signature of the faculty: (Mr. Parmod Kumar Singhal)

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Executive Summary
In the era of Globalization of market economy, high competition and uncertainty of rapidly changing environment the success of an Organization depends on the strategies adopted to improve the Customer perception of employees. A growing number of todays organizations recognized that Customer Perception is one of the most functions of marketing strategy to promote and maintain the customer faith and organization reputation. Customer perception refers to A marketing concept that encompasses a customer's impression, awareness and consciousness about company or its offerings. Customer perception is typically affected by advertising, reviews, public relations, social media, personal experiences and other channels of an organization. Customer perception is dynamic and it is very difficult to judge. Customer perception in is a function of management practices that are valued by Management. Customer perception programs when implemented lead to greater growth and development of the individual as a person as a productive employee of an Organization, develop trust between Customer and organization, attract the customer, and built a trust of customer towards the organization. This report has been formulated after the research and is based on the information given by the company; questionnaire filled by the existing customer of Videocon communication.

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