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BM/JAN 2012!ENT600
INSTRUCTIONS TO CANDIDATES
1. 2. 3. This question paper consists of seven (7) questions. Answer only five (5) questions in the Answer Booklet. Start each answer on a new page. Do not bring any material into the examination room unless permission is given by the invigilator. Please check to make sure that this examination pack consists of: i) the Question Paper ii) an Answer Booklet - provided by the Faculty
4.
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BM/JAN 20121ENT600
QUESTION I
a) What is technology entrepreneurship? Discuss four (4) key dimensions or ingredients of entrepreneurship. (12 marks) List three (3) key phases of the entrepreneurial process. (3 marks) (5 marks)
b)
c)
QUESTION 2
a) Identify and explain briefly the three (3) inputs to the economy. (9 marks) Illustrate the economic model with a diagram. (2 marks) Identify and describe the three (3) elements or sources of intellectual capital. (6 marks)
b)
c) d)
Give three (3) examples of beneficial outputs or outcomes of the economy. (3 marks)
QUESTION 3
Assuming that you have discovered something new, which is not only beneficial for mankind but also has the potential for commercialization. a) Discuss the five (5) steps involved in the new product development process before commercialization takes place. (10 marks) Discuss the body of a technology-based business idea blueprint to eventually commercialize this new discovery. (10 marks)
b)
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QUESTION 4
BMIJAN 20121ENT600
According to Bruce R. Barringer and R. Duane Ireland, the entrepreneur must hit the "window of opportunity" for which the opportunity exists. a) Explain the concept of "window of opportunity". (6 marks) b) Identify and explain four (4) characteristics of an attractive opportunity. (8 marks) c) "Opportunity can either be market driven or technology driven." Give your comment on the above statement and provide appropriate examples. (6 marks)
QUESTION 5 Peter Drucker in his book Innovation and Entrepreneurship explained quite extensively on the principles for innovative opportunities for starting new technopreneurship ventures. a) Define innovation. (2 marks) b) Explain briefly the four (4) basic types of innovation. (8 marks) c) Differentiate between incremental and radical innovation. (10 marks)
QUESTION 6 In today's competitive environment, it is essential to a company's success that consumers are able to repeatedly use their products effectively.. a) b) What exactly is usability of products? (5 marks) Discuss five (5) factors determining usability of products. (15 marks)
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QUESTION 7
Entrepreneurs involved in technology-based ventures could face major challenges for financing their business ventures. a) Describe the four (4) reasons for the need to finance their business ventures. (8 marks) b) Identify and discuss four (4) sources of external financing they could consider. (12 marks)
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