Documente Academic
Documente Profesional
Documente Cultură
An Over Simplication
Designers create and provide creative solutions to
creative problems through the use of a systematic process.
Three Disciplines
In the Department of Industrial, Interior, and Visual Industrial Design (Product Design?) Interior Space Design (Interior Architecture?) Visual Communication Design (Graphic Design?)
Design 200: Introduction to Design Department of Design The Ohio State University
Communication Design at The Ohio State University, we focus on three (obvious) disciplines:
Industrial Design
Primary Considerations
Creation of new products vs. re-evaluation of existing
products.
functional, public environments that address the needs of large groups of users.
Restaurants Hotels
Healthcare Facilities
Primary Considerations
Improving the quality of life in these spaces.
Enhance the function and quality of interior spaces. Increase productivity. Protect the health, safety, and welfare of the public.
Corporate Identities, Logos, Letterheads, Business Cards, Annual Reports, Brochures, Posters, etc... Package Design Layout Design for Books, Magazines, and other printed media. Photography & Illustration.
Design 200: Introduction to Design Department of Design The Ohio State University
Web Design Animation and Time Based Media Interactive Media such as DVDs or Flash.
Typography and Type Design. (not just print)
Design 200: Introduction to Design Department of Design The Ohio State University
Primary Considerations
Inform, Educate, Persuade, and Entertain.
Symbolism
Symbol
An abstracted message
that is more open to interpretation
Culturally learned
Symbolism
Icon
Realistic representation of
an object
Symbolism
Metaphor
Typography
Manipulating letterforms and text to conform to a visual hierarchy.
Weights & Typefaces (bold, italic, font, etc...) Kerning Leading Grids, Columns, Groupings, etc...
Typography
Serif vs. Sans Serif
Serif is easier for the reader in a large body of text. Tends to communicate a more traditional aesthetic. signs. Tends to communicate a more modern aesthetic.
An image recorded by a
To clarify by use of
Visual Synthesis
The combining of separate
visual elements or ideas to form a coherent whole