IRS 2012 Q4 Topline Findings

Indian Readership Survey

Worlds largest Survey

Growth: Literacy & Media Consumption

2012 Q2 Literacy Any Media Press TV C&S Radio Cinema Internet 649715 647036 352004 563435 488642 158165 79258 39944 2012 Q3 656259 653824 353338 571426 499437 159820 81406 42322 2012 Q4 661772 659844 353409 578011 509821 159699 83724 44521 % CAGR (2012 Q2-2012 Q4) 3.7 4.0 0.8 5.2 8.9 1.9 11.6 24.2

(All figures in 000)

IRS 2012 Q4

Growth in Living Standards

Distribution of HHs by HPI Percentile (index to 1000 )

HPI 05 6 10 11 20 21 30 31 50 51 70 71 100 101 150 151 200 200 + Average HPI

2012 Q2 121266 48429 35076 10676 9665 3180 4665 2634 1621 3177 17.3

2012 Q3 119478 49612 35953 10834 9713 3251 5008 2737 1682 3304 17.8

2012 Q4 118138 50389 36639 11108 9964 3269 5395 2793 1704 3361 18.1

% CAGR (2012 Q2-2012 Q4 -5.1 8.3 9.1 8.3 6.3 5.7 33.7 12.4 10.5 11.9 9.1

Household Premiumness Index (HPI) is a composite of 50 variables, including demographics, product ownership / usage & services. It is an indicator of Living Standard. It is a continuous variable which lets you define your target group more finely. (All figures in 000)

IRS 2012 Q4

TOP 10 PUBLICATIONS

IRS 2012 Q4

Top 10 Publications
Publication Dainik Jagran Dainik Bhaskar Hindustan Malayala Manorama Amar Ujala The Times Of India Daily Thanthi Lokmat Rajasthan Patrika Mathrubhumi Language Periodicity 2012 Q3 2012 Q4 Hin Hin Hin Mal Hin Eng Tam Mar Hin Mal D D D D D D D D D D 16474 14491 12242 9752 8536 7653 7417 7409 6818 6415 16370 14416 12246 9760 8434 7615 7334 7313 6837 6334

(AIR numbers; All figures in 000)

IRS 2012 Q4

Top 10 Dailies
Publication Dainik Jagran Dainik Bhaskar Hindustan Malayala Manorama Amar Ujala The Times Of India Daily Thanthi Lokmat Rajasthan Patrika Mathrubhumi Language Periodicity 2012 Q3 2012 Q4 Hin Hin Hin Mal Hin Eng Tam Mar Hin Mal D D D D D D D D D D 16474 14491 12242 9752 8536 7653 7417 7409 6818 6415 16370 14416 12246 9760 8434 7615 7334 7313 6837 6334

(AIR numbers; All figures in 000)

IRS 2012 Q4

Top 10 Magazines
Publication Vanitha Pratiyogita Darpan SamanyaGyan Darpan India Today Saras Salil Meri Saheli Karmakshetra Cricket Samrat Malayala Manorama General Knowledge Today Language Periodicity 2012 Q3 2012 Q4 Mal Hin Hin Eng Hin Hin Ben Hin Mal Eng F M M W F M W M W M 2271 1894 1733 1526 1351 1205 1183 1044 1053 1047 2153 1902 1774 1480 1312 1158 1105 1024 1008 993

(AIR numbers; All figures in 000)

IRS 2012 Q4

DAILIES

IRS 2012 Q4

Top 10 Hindi Dailies

Publication Dainik Jagran Dainik Bhaskar Hindustan Amar Ujala Rajasthan Patrika Punjab Kesari Prabhat Khabar Navbharat Times Patrika Nai Dunia 2012 Q3 16474 14491 12242 8536 6818 3364 2761 2639 2051 1553 2012 Q4 16370 14416 12246 8434 6837 3323 2859 2633 2068 1358

(AIR numbers; All figures in 000)

IRS 2012 Q4

Top 10 English Dailies

Publication The Times Of India Hindustan Times The Hindu The Telegraph Deccan Chronicle DNA Mumbai Mirror The Economic Times The Tribune The New Indian Express 2012 Q3 7653 3786 2258 1254 1051 962 807 753 653 664 2012 Q4 7615 3820 2164 1265 1020 972 819 735 671 652

(AIR numbers; All figures in 000)

IRS 2012 Q4

Top 10 Language Dailies

Publication Malayala Manorama Daily Thanthi Lokmat Mathrubhumi Eenadu Ananda Bazar Patrika Sakshi Gujarat Samachar Dinakaran Daily Sakal Language Mal Tam Mar Mal Tel Ben Tel Guj Tam Mar 2012 Q3 9752 7417 7409 6415 5957 5788 5343 5153 4912 4403 2012 Q4 9760 7334 7313 6334 5972 5750 5379 5114 4816 4469

(AIR numbers; All figures in 000)

IRS 2012 Q4

MAGAZINES

IRS 2012 Q4

Top 10 Hindi Magazines

Publication Pratiyogita Darpan SamanyaGyan Darpan Saras Salil Meri Saheli Cricket Samrat India Today Grih shobha Grehlakshmi Champak Vanitha Periodicity M M F M M W F M F M 2012 Q3 1894 1733 1351 1205 1044 966 873 909 725 702 2012 Q4 1902 1774 1312 1158 1024 988 866 865 705 668

(AIR numbers; All figures in 000)

IRS 2012 Q4

Top 10 English Magazines

Publication India Today General Knowledge Today Readers Digest Competition Success Review Outlook Pratiyogita Darpan The Week Stardust Business Today Wisdom Periodicity W M M M W M W M F M 2012 Q3 1526 1047 1016 703 474 417 424 420 406 346 2012 Q4 1480 993 958 670 451 431 414 406 403 334

(AIR numbers; All figures in 000)

IRS 2012 Q4

Top 10 Language Magazines

Publication Vanitha Karmakshetra Malayala Manorama Karmasangsthaan Mathrubhumi Thozhil Vartha Kumudam Balarama Saptahik Bartaman Mathrubhumi Arogya Masika Sananda Language Periodicity 2012 Q3 2012 Q4 Mal Ben Mal Ben Mal Tam Mal Ben Mal Ben F W W W W W W W M F 2271 1183 1053 996 745 821 778 723 740 621 2153 1105 1008 969 830 771 717 702 685 630

(AIR numbers; All figures in 000)

IRS 2012 Q4

THANK YOU

IRS 2012 Q4