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Teaching Plan Semester -III NEW ENTERPRISE MANAGEMENT Course Objective: To understand the importance of Entrepreneurship for development

and to provide practical knowledge in setting and running small enterprise . Module Topics I Entrepreneur & Entrepreneurship: Definition Concept Difference between and entrepreneur and manager Characteristics /traits of an entrepreneur Classification/types of Entrepreneur Functions of an entrepreneur Role of an entrepreneur in economic development and Entrepreneurial development models Innovation & Entrepreneur Small II Business: Definition Scope Importance Small/ medium & large enterprise Problems faced Hrs Activities Planned Activity Visit any local enterprise. Interview the entrepreneur , study his entrepreneurial journey and prepare his profile 8hrs Case Study : Doughnuts as wedding cakes Assignment : . Define the term women entrepreneur and illustrate with examples the role of women entrepreneurs in the economic development ?

Setting up business Enterprise: 1.Location: Criteria for selecting a site Location Analysis Significance 2. Size : Size of the project Determinants Importance 3. Feasibility Studies Technical analysis

Case Study : Pop goes the planning Wal-Mart story Activity Prepare business plan 8hrs

Market analysis Financial Analysis

Project Report : Contents Significance Format Business plan: Turning an idea into a business Need for business plan What goes into business plan? Creating an effective business plan III Operating small enterprises: Myths and problems Managerial problems of new enterprise : Production and purchasing Financing Labour Marketing Facilitating and Funding agencies In India Cluster Management of Micro Enterprise

Assignment : Explain the common marketing problems faced by small scale industries with examples .

4hrs

Assignment What is venture capital? Discuss various stages in venture financing and explain the role of incubators in promoting new ventures List the various industry associations supporting small scale sector in India and prepare their profile Activity Visit any sick SSIunit. Identify the causes of sickness and prepare a brief report

References : 1. Vasant Desai Entrepreneurship and Development Ashish , New Delhi 2. Cynthia Greene.L Entrepreneurship Cengage Learning 3. Purina Charantimath Entrepreneurship Development and Small business Enterprises, Pearson Education.

Mrs. Jyothis Rachel

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