BRITANNIA

INDUSTRIES LTD.
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CONCEPT OF BRITANNIA BISCUIT
Sweet or salty. Soft or crunchy. Simple or exotic Everybody loves munching on
biscuits, but do they know how biscuits began?

The history of biscuits can be traced back to a recipe created by the Roman chef
Apices, in which "a thick paste of fine wheat flour was boiled and spread out on a
plate. When it had dried and hardened it was cut up and then fried until crisp, then
served with honey and pepper."

The word 'Biscuit' is derived from the Latin words 'Bis' (meaning 'twice') and
'Coctus' (meaning cooked or baked). The word 'Biscotti' is also the generic term for
cookies in Italian. Back then, biscuits were unleavened, hard and thin wafers
which, because of their low water content, were ideal food to store.

SECTOR SYNOPSIS:
The Britannia industry had started in Kolkata in 1892 with Rs.295
In 1939 (in the time of 2ndworld war) the sales raise exponentially
toRs.1627202.during 1944 the sales ramp up by more than 8 times to reach
1.36 corer. In 1978 public issue Indian share holding crossed 60%.
In 1983 sales crossed Rs.100 crores .
In 1994 volumes crossed 1 lakh tons of biscuits.
In 2004 company has crossed the sale of volume 3 lakh ton biscuit.
It achieved 40% of market share in the global market. so it has known as a
market leader in the file of global market. In the industry the other
Players like PARLR, SUNFEAST ,ANMOL, SURYA FOOD[,PRIYAGOLD]
have a great impact in the market. But Britannia has possessed the 2nd
position in the world market.
Parle-G has achieved 1st position in the market with 69% market share in
glucose biscuit and Britannia has only 24% market share. Because parle–g
biscuit is one of the oldest company in glucose biscuit and Britannia had come
in this field in 1997.

MAJOR INDUSTRIY CONTRIBUTORS

Britannia’s competitors are Parle product ltd ,Priya Though Britannia is the oldest
company in the Indian market but the company is facing tuff competition.
gold Sunfeast , and Anmol and also have some local companies
Britannia’s biggest competitor is parle company and also have some other world
wide company as Bakeman’s 10%,smithkline 08%, Nutrie04%,Kwality 04%
Other’s 4% , but Parle has 30% of market share and the Britannia has 40% market
share
Parle is biggest threats for Britannia.
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a  PROFILE
sThe story of one of India's favorite brands reads almost like a fairy tale. Once
upon a time,
h
iin 1892 to be precise, a biscuit company was started in a nondescript house in
gCalcutta (now Kolkata) with an initial investment of Rs. 295. The company we
hall know as Britannia today.
e
r
The beginnings might have been humble-the dreams were anything but. By
s1910, with the advent of electricity, Britannia mechanized its operations, and
hin 1921, it became the first company east of the Suez Canal to use imported
agas ovens. Britannia's business was flourishing. But, more importantly,
r
eBritannia was acquiring a reputation for quality and value. As a result, during
the tragic World War II, the Government reposed its trust in Britannia by
icontracting it to supply large quantities of "service biscuits" to the armed
nforces.

tIn 1997, the company unveiled its new corporate identity - "Eat Healthy,
eThink Better" - and made its first foray into the dairy products market. In
r1999, the "Britannia Khao, World Cup Jao" promotion further One of India’s
mbest known brands and also one of the most admired Food Brands in the
s
country.
o • The Britannia brand is all about eating healthy for leading a better life
f
• Largest company in the Indian Food processing industry whose product
v range also includes Breads and Cakes.
o
l • Manufacturing and sourcing locations spread across the length and
u breadth of the country.
m
e
 • Pan-India presence with a coverage of tens of thousands of outlets and
having one of the strongest distribution networks in the country
• Exporter of key biscuit brands enjoying brand loyalty in export
markets.
PRODUCT OFFERING:

EAT HEALTHY THINK BETTER

From the tag line of Britannia we can know that it’s only for bakery
products like biscuits. The products are like as we know;
Britannia mariegold
Tiger
Good day
50-50
Britannia treat
Milk bikis
Nutri choice
Time pass
Little heart
Nice time Britannia greetings and many more…….
BRITANNIA MARIE GOLD

Britannia's oldest brand enjoys a heritage that spans the last 50

years - and going strong. In a market swamped with me-too
products and where even the name 'Marie' has become generic,
Britannia Marie Gold has maintained its stronghold. Today, the
ever-popular Marie Gold is synonymous with the 'Tea Time
Biscuit'. Its taste, crispiness and lightness make it a must for every
tea break. It is the #1 brand in its category by a long shot.
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