Best of Dubai Vol 2

B E S T O F
DUBAI
A N D T H E N O RT H E R N E M I R AT E S
V o l u m e 2
Inside White Page_L1.qxp 12/6/06 8:52 PM Page 4
International Group Publisher
Sven Boermeester
Publisher &
Managing Group Editor
Lisa Durante
'If history repeats itself,
CEO
then we are in for an excellent future'. Majdi Ali
Production & Design Manager

This past year has been a time for Dubai to celebrate the era of diversified
Luisa SDC Williams
progress that economic growth and heightened development has fostered in all
spheres. Regional Director
Matt Davis
It is also a time for the emirate and its people to consolidate the rapid pace of
change so that the impressive socio-economic indicators remain strong, Sales & Marketing Director
persistently forging ahead to embrace fresh regional and global potentials. Alenoosh Mirzakhanian
Conveying this inexorable human capital, the second volume of 'Best of Dubai' is Media Consultants
a testament to the dedication and innovative zeal of all the men and women that Jocelyn Chidiac
underscore the business successes of Dubai. We trace their individual stories as Lara Faraj
they reinforce the foundations of an emirate that stands as a role model of Nadia Al Sheikh
excellence in the Middle East.
Printing
Building on their progress in dedicated chapters, we deepen our scope in the Emirates Printing Press
discovery of new companies, people and lifestyles that weave together to create a
colourfully exciting multi-cultural fabric of society. Together we aim to continue our Creative Director
mission to inspire, in a positive scenario that extends worldwide. Ravi Handve
This yearly publication viewed as an elegant access to business, tourism and Administration
lifestyles, is part of the 'Global Village Partnerships' publishing model that now Sharon Rosales
extends across 20 countries with a further 130 on the anvil.
Contributors
Our editorial model is simple and is proving to be incisive. Through the illustration Sophie Neil
of companies in different sectors making innovative contributions underscored by Geoff King
powerful branding and effective corporate social responsibility, participants Rita Kelaita
showcased plug into a vast global readership that is leveraged through a niche Jane Meikle
distribution extended worldwide. To complement the readership of our print model Muskan Ohri
we have developed www.globalvillageproduct.com where all our publications can
be viewed and downloaded online. Loft Office 1, Entrance- C, Office
209, Dubai Media City, Dubai,
With each edition, 'Best of Dubai' will continue to tell stories, drawing on the U.A.E.
visions, missions and strategies of individuals and companies that represent the Tel. No.: +971 4 3671039
dynamics of an emirate in transition. Fax No.: +971 4 3672505
In these pages, readers will gain perception into how these vital stakeholders, Email
large and small, are collaborating together to ensure a better Dubai, a better Matt@o2oGroup.com
Region and ultimately, a better world. Lisa@o2oGroup.com
Website
www.GlobalVillageProduct.com
Published by
One2One Publishing
a division of One2One Group FZ LLC
ISBN # 1-904566-78-2
Every effort has been made to ensure
the accuracy of the information in the
Best of Dubai vol.1 publication.
Neither Best of Dubai nor One2One
Publishing FZ LLC take any responsibility
for errors or omissions.
All rights reserved:

No part of this publication shall be
reproduced, copied, transmitted, adapted
or modified in any form or by any means.
This publication shall not be stored in
whole or in part in any form in any
retrieval system.
Best of Dubai 3
Contents
Chapter Pg 154 - 163 Chapter Pg 128 - 135 Chapter Pg 106 - 117 Chapter Pg 78 - 87 Chapter Pg 24 - 47
Fine Dining
Best of Dubai
Design & Interiors

Fashion & Jewellery
Chapter Pg 166 - 195 Chapter Pg 138 - 151 Chapter Pg 120 - 125 Travel, Tours & Leisure Chapter Pg 90 - 103 Chapter Pg 50 - 75
Casual Dining
Health & Beauty

Luxury Lifestyles
Mall Desitnations
Hotels & Hospitality
4
Best of Dubai
Best of Dubai
5
Young People
Food & Beverage

Banking & Finance
Training & Education

Construction & Engineering
Technology
The Arts & Media

Corporate Profiles
Setting Up in Dubai
Architecture, Property & Real Estate
Contents
Fine Dining
Best of Dubai
Design & Interiors

Fashion & Jewellery
Chapter Pg 166 - 195 Chapter Pg 138 - 151 Chapter Pg 120 - 125 Travel, Tours & Leisure Chapter Pg 90 - 103 Chapter Pg 50 - 75
Casual Dining
Health & Beauty

Luxury Lifestyles
Mall Desitnations
4
Best of Dubai
Best of Dubai
5
Young People
Food & Beverage

Banking & Finance

Technology
The Arts & Media

Corporate Profiles
Setting Up in Dubai
"Waiting has never been our choice in
the past, nor is it in the present.
We are always striving, anticipating
the future and preparing for it".
CHAPTER 1
Sheikh Mohammed bin Rashid Al Maktoum,
UAE Vice President, Prime Minister & Ruler of Dubai
Best of Dubai
"Waiting has never been our choice in
the past, nor is it in the present.
We are always striving, anticipating
the future and preparing for it".
CHAPTER 1
Best of Dubai
Trade Foundation.qxp 12/11/06 1:06 PM Page 1
Best of Dubai
Creek Life
Dubai's transition from a small fishing and trading community into the global
economy fray represents a parable of remarkable urban development and economic
diversification. Thanks to the bold exploitation of unique niches, the strengthening
of weak links and aggressive pursuit of iconic or at least record breaking
architecture, the emirate has upped its regional profile and kudos worldwide.
IT would be easy to presume
that this impressive entry on
to the world stage has been
funded by oil money, but
that's not the case. Oil
revenues amount to less than
six percent of the emirate's
income. Historically, Dubai
was a trading post between
East Asia and Europe, with a
history of pearl diving,
commerce ensconced in a
Bedouin heritage. Thanks to
the astuteness of its rulers -
the Maktoum dynasty
founded in 1833 - combined
with favourable geopolitical
conditions, it is regaining that
role on a grander scale.
Positioning itself at the
crossroads of continents and
economies, the modest oil
reserves discovered in the
1960s, were cannily invested
by Sheikh Mohammed's
father, Sheikh Rashid, to upgrade Dubai's port facilities and free-trade Loved by his subjects and respected by Dubai's expatriate population
amenities. This has resulted in a location sufficiently liberal to attract that forms 80 per cent of the emirate's 1.2 million population. Sheikh
western corporations and tourists, but Islamic enough to attract Arab Mohammed bin Rashid Al Maktoum, Prime Minister and Vice President
money too. With the can-do attitude and feudal might of Sheikh of the UAE and Ruler of Dubai is an avid horse racing patron, and a
Mohammed, the mission persists. champion endurance horse racer with numerous world titles to his
name. As the self avowed chairman of what is referred to as 'Dubai Inc.',
Elevating the concept of cluster economies to an art that is reaping vast his innovative moves based on fostering a knowledge economy, have
dividends, to attract more IT companies, he commissioned a technology propelled Dubai into pole position regionally. What is perceived as the
zone called Internet City. To compete as a broadcasting centre, Media successful Dubai model has inspired neighbouring countries in dire
City was developed, and to place Dubai as a financial stop-over on the need of economic diversification from oil related revenues and job
daily global trading cycle between London and Hong Kong, a mammoth creation for the burgeoning demographic explosion of under 25's to
Dubai International Finance Centre - a business district larger than replicate his concepts in free zone development, tourism infrastructure
Canary Wharf - is already capitalising from its world class legal and initiatives and property ownership for foreigners.
regulatory frame work to attract financial institutions keen to position Zany real estate projects notwithstanding, Dubai has worked tirelessly to
themselves in this region immersed in oil wealth and the trillions of develop its infrastructure of transport facilities, schools, hospitals,
dollars that have been repatriated from the US since 9/11. tourism developments - the hallmarks of an advanced society. Today
HH Sheikh Mohammed Bin Rashid Al Maktoum with his sons, HRH Princess Haya Bint Al Hussein, wife of
their Highnesses Hamdan, Rashid and Maktoum HH Sheikh Mohammed Bin Rashid Al Maktoum
24 Best of Dubai
Trade Foundation.qxp 12/11/06 1:06 PM Page 2
HH, the late Sheikh Maktoum Bin Rashid Al Maktoum, HH Sheikh Mohammed Bin Rashid Al Maktoum and
HH Sheikh Hamdan Bin Rashid Al Maktoum
that industrious approach is definitely paying dividends. In

2005, Dubai's economy grew around 16 per cent to an
estimated US$37 billion, with non-oil GDP increasing by
14.92 percent. This illustrates the fabulous success of the
emirate's diversification programme, which has been a
central plank of government policy since the 1980s.
Despite the visionary projects and never-ending expansion

that characterise Dubai, the links with the past remain
strong. The UAE is conservative, and is one of the last Gulf
States to broaden the participation in the political process.
Scratching the surface beneath the gleaming edifices that
epitomise the emirate's high standards of living,
westernized mores and flourishing economy, a parallel
system and population from Iran and South Asia control
traditional trading on the banks of Dubai's Creek. This
legendary waterway crossing Dubai has been a vital part of
Dubai's trading past; shaping the city from a flourishing
fishing and pearl diving centre to international port in one
the fastest developing cities of the world. The Creek
remains a hive of activity since time immemorial, with
dhows still plying ancient trade routes to Iran, India and
East Africa. It is the symbol of how tradition can coexist with
modernity and prosper despite the manic pace of change.
There is no doubt that this traditional commercial trading

model that Dubai's economy was based on is still thriving
alongside the new genre of economic model - the
HH, the late Sheikh Rashid Bin Saeed Al Maktoum knowledge economy, now taking shape.
Best of Dubai 25
Bussiness bay Story.qxp 12/28/2006 4:45 PM Page 1
Business Bay
Best of Dubai With development in Dubai racing ahead at break-
neck speed, what factors ensure that Business Bay
will deserve the recognition and sustainability you
Welcome to the newest symbol of the emirate's progress have envisaged?
"Business Bay has been planned as a
as it embodies the crucial role that the Creek plays in mixed-use urban development, which offers the
Dubai's past as well its future. best design strategy for combining housing,
employment, retail, cultural, and recreational
activities in a people-friendly environment, creating
dynamic, attractive neighbourhoods
and communities".
With the development of Business Bay marking the

first concrete initiative to create a new commercial
epicentre, are there more plans to increase the
existence of additional commercial hubs, which by
extension will enhance Dubai's role as a 'city at the
crossroads of continents and economies'?
"Dubai's economy is diversifying and the reliance
on non-oil sectors means that the enhancement of
existing commercial centres as well as the
development of more commercial enterprises is
inevitable. The World Bank has ranked the UAE
69th worldwide in terms of cost of doing business
in 2005, higher than many other Middle East and
North African countries. It also takes less time
comparatively to secure property rights in the UAE
- three steps and nine days to register property in
Dubai compared with three steps and 52.2 days in
MENA. Thus the UAE's competitiveness continues
to attract investors, thereby necessitating the need
to constantly improve our commercial centres and
the associated facilities. At the same time, this
A city within a city, Business Bay is a freehold commercial, residential eventually enhances Dubai's role as an important
and business cluster that extends the famous Dubai Creek from Ras Al financial, trade and manufacturing hub in the
Khor to Sheikh Zayed Road. Covering an area of 64 million square feet, world".
Business Bay will feature facilities such as commercial and residential
towers, landscaped expanses of green, amenities every ilk, as well as a With the desire to draw comparisons to Business
network for roads for easy access and exit. It will also boast canals to Bay and other architectural and engineering
add to the project's themed aspect that government developer, Dubai achievements worldwide, what country or existing
Properties, is hoping to attract: regional and international business architectural feat would you say most inspired the
ventures and multinationals. concept behind the project and why?
The first phase of Dubai's staggering transformation into a buzzing "Business Bay is inspired by the great financial
hive of commercial activity began with the dredging of the Creek in the centres of our time. However, successful urban
1970s. With the new extension of the Creek, and the creation of Business environments are not just an emulation of other
Bay, developers hope that Dubai's entry into the premier business cities' cities. With Business Bay, through its architectural
league is finally ensured. Dancing Towers, Zahar Hadid’s enlightned architectural landmark
and commercial achievements, our intention is to
international player in the world iconic real estate infrastructure? provide international executives and investors with same time, we hope to see more legislation and initiatives from the
Hashim Al Dabal, CEO, Dubai Properties, shares his insights about "Business Bay will offer world class infrastructure, in terms of road another world-class commercial centre that provides something in public and private sectors that will facilitate Dubai's growth beyond this
this new topographical wonder to Dubai's expanding urban-scape. networks and accessibility, as well as modern telecommunication addition to existing hubs". region. In terms of real estate development, there are already a lot of
facilities in hi-tech, sustainable commercial towers. In addition to projects under planning or in progress that will add to the value of this
How was the idea to expand upon the existing Dubai Creek and extend it providing a platform for international business, the mixed-use Can you define what Business Bay will mean for Dubai and for the city, precipitating constant change in the infrastructure and society.
into Business Bay formulated and why? development will be supported by a strong retail sector and integrated architectural and commercial world as a whole and how will this add to Within ten years, we hope to see Dubai at the same level as the most
"Dubai Creek has an historic value as the commercial centre of Dubai. residential projects. As opposed to traditional commercial areas that reshaping the future of commerce in the region? advanced cities in the world".
Trading ships from India, Iran and the Arabian Gulf traded on the abra wind down in the evenings, Business Bay will be a thriving and self- "Business Bay will be to Dubai what Manhattan is to New York or Ginza
from as far back as 1850s. As a result sufficient community". is to Tokyo. It will provide the best possible commercial environment to What makes an area particularly suited to mixed-use tenancy structures?
when the idea for Business Bay as the world-class companies, international investors and multinational "Mixed-use projects are a sophisticated trend that offers smart growth to
region's business capital was What partnerships with industry stakeholders and international businesses. Our aim is to create a distinct personality for Dubai and its the retail industry, bringing greater lifestyle convenience to communities.
conceived, we felt that it was symbolic corporations, has Dubai Properties fostered in the development of business heritage through architectural achievements, new market Facilities such as gardens, parkways, waterways and children's play
to extend the Creek towards the new Business Bay, and why? trends and bustling, self-sufficient urban environments that adopt areas, create relaxing zones and comfort in mixed-use developments.
growth sector of the city, Sheikh Zayed "Dubai Properties has ties with the local and regional business international business practice with the Middle East touch". An extensive analysis of city life establishes the fact that people thrive on
Road and its environs". community. We have been approached by regional and international spontaneous and circumstantial interaction. Mixed-use developments,
corporations to set up their regional headquarters in Business Bay. In Given the fact that you are so involved in the fabric of Dubai's such as the Business Bay and Jumeirah Beach Residence, complement
In what specific ways will Business Bay addition, we have also entered into partnership with developers such as infrastructure and society, where would you like to see Dubai within ten the city's architectural objectives, while providing amenities for people to
enhance Dubai's position as an Sungwon, Bando, Porsche and Versace, among others, to develop years in terms of its international real estate development? live, work, and play within the same premises".
Hashim Al Dabal, world-first projects that will enhance the reputation of Business Bay as "Dubai enjoys a good reputation in the international community, and that
CEO, Dubai Properties an enviable place to do business". is mainly in part due to the efforts of its progressive government. At the www.businessbay.ae
26 Best of Dubai Best of Dubai 27

Bussiness bay Story.qxp 12/28/2006 4:45 PM Page 1
Business Bay
Best of Dubai With development in Dubai racing ahead at break-
neck speed, what factors ensure that Business Bay
will deserve the recognition and sustainability you
Welcome to the newest symbol of the emirate's progress have envisaged?
"Business Bay has been planned as a
as it embodies the crucial role that the Creek plays in mixed-use urban development, which offers the
Dubai's past as well its future. best design strategy for combining housing,
employment, retail, cultural, and recreational
activities in a people-friendly environment, creating
dynamic, attractive neighbourhoods
and communities".
With the development of Business Bay marking the

first concrete initiative to create a new commercial
epicentre, are there more plans to increase the
existence of additional commercial hubs, which by
extension will enhance Dubai's role as a 'city at the
crossroads of continents and economies'?
"Dubai's economy is diversifying and the reliance
on non-oil sectors means that the enhancement of
existing commercial centres as well as the
development of more commercial enterprises is
inevitable. The World Bank has ranked the UAE
69th worldwide in terms of cost of doing business
in 2005, higher than many other Middle East and
North African countries. It also takes less time
comparatively to secure property rights in the UAE
- three steps and nine days to register property in
Dubai compared with three steps and 52.2 days in
MENA. Thus the UAE's competitiveness continues
to attract investors, thereby necessitating the need
to constantly improve our commercial centres and
the associated facilities. At the same time, this
A city within a city, Business Bay is a freehold commercial, residential eventually enhances Dubai's role as an important
and business cluster that extends the famous Dubai Creek from Ras Al financial, trade and manufacturing hub in the
Khor to Sheikh Zayed Road. Covering an area of 64 million square feet, world".
Business Bay will feature facilities such as commercial and residential
towers, landscaped expanses of green, amenities every ilk, as well as a With the desire to draw comparisons to Business
network for roads for easy access and exit. It will also boast canals to Bay and other architectural and engineering
add to the project's themed aspect that government developer, Dubai achievements worldwide, what country or existing
Properties, is hoping to attract: regional and international business architectural feat would you say most inspired the
ventures and multinationals. concept behind the project and why?
The first phase of Dubai's staggering transformation into a buzzing "Business Bay is inspired by the great financial
hive of commercial activity began with the dredging of the Creek in the centres of our time. However, successful urban
1970s. With the new extension of the Creek, and the creation of Business environments are not just an emulation of other
Bay, developers hope that Dubai's entry into the premier business cities' cities. With Business Bay, through its architectural
league is finally ensured. Dancing Towers, Zahar Hadid’s enlightned architectural landmark
and commercial achievements, our intention is to
international player in the world iconic real estate infrastructure? provide international executives and investors with same time, we hope to see more legislation and initiatives from the
Hashim Al Dabal, CEO, Dubai Properties, shares his insights about "Business Bay will offer world class infrastructure, in terms of road another world-class commercial centre that provides something in public and private sectors that will facilitate Dubai's growth beyond this
this new topographical wonder to Dubai's expanding urban-scape. networks and accessibility, as well as modern telecommunication addition to existing hubs". region. In terms of real estate development, there are already a lot of
facilities in hi-tech, sustainable commercial towers. In addition to projects under planning or in progress that will add to the value of this
How was the idea to expand upon the existing Dubai Creek and extend it providing a platform for international business, the mixed-use Can you define what Business Bay will mean for Dubai and for the city, precipitating constant change in the infrastructure and society.
into Business Bay formulated and why? development will be supported by a strong retail sector and integrated architectural and commercial world as a whole and how will this add to Within ten years, we hope to see Dubai at the same level as the most
"Dubai Creek has an historic value as the commercial centre of Dubai. residential projects. As opposed to traditional commercial areas that reshaping the future of commerce in the region? advanced cities in the world".
Trading ships from India, Iran and the Arabian Gulf traded on the abra wind down in the evenings, Business Bay will be a thriving and self- "Business Bay will be to Dubai what Manhattan is to New York or Ginza
from as far back as 1850s. As a result sufficient community". is to Tokyo. It will provide the best possible commercial environment to What makes an area particularly suited to mixed-use tenancy structures?
when the idea for Business Bay as the world-class companies, international investors and multinational "Mixed-use projects are a sophisticated trend that offers smart growth to
region's business capital was What partnerships with industry stakeholders and international businesses. Our aim is to create a distinct personality for Dubai and its the retail industry, bringing greater lifestyle convenience to communities.
conceived, we felt that it was symbolic corporations, has Dubai Properties fostered in the development of business heritage through architectural achievements, new market Facilities such as gardens, parkways, waterways and children's play
to extend the Creek towards the new Business Bay, and why? trends and bustling, self-sufficient urban environments that adopt areas, create relaxing zones and comfort in mixed-use developments.
growth sector of the city, Sheikh Zayed "Dubai Properties has ties with the local and regional business international business practice with the Middle East touch". An extensive analysis of city life establishes the fact that people thrive on
Road and its environs". community. We have been approached by regional and international spontaneous and circumstantial interaction. Mixed-use developments,
corporations to set up their regional headquarters in Business Bay. In Given the fact that you are so involved in the fabric of Dubai's such as the Business Bay and Jumeirah Beach Residence, complement
In what specific ways will Business Bay addition, we have also entered into partnership with developers such as infrastructure and society, where would you like to see Dubai within ten the city's architectural objectives, while providing amenities for people to
enhance Dubai's position as an Sungwon, Bando, Porsche and Versace, among others, to develop years in terms of its international real estate development? live, work, and play within the same premises".
Hashim Al Dabal, world-first projects that will enhance the reputation of Business Bay as "Dubai enjoys a good reputation in the international community, and that
CEO, Dubai Properties an enviable place to do business". is mainly in part due to the efforts of its progressive government. At the www.businessbay.ae

Future Fantastic.qxp 12/28/2006 4:46 PM Page 1
Future Fantastic
Best of Dubai
With one in out of every six cranes worldwide operating in Dubai, the emirate's fast
track development feeds on an endless supply of grandiose mega projects that provide
a fresh impetus to Dubai's age-old trading reputation. The country is relentlessly, almost
obsessively, building itself into significance. Under the auspices of the crown prince
Sheikh Mohammed and the rest of the ruling Maktoum family, Dubai is being
transformed from a blank canvas into an Arabic fusion of Singapore and Vegas.
WORLD'S biggest man-

made islands Made up of
over one billion cubic metres
of rock and sand, increasing
World's biggest international airport
Dubai's shoreline by 520 km
with their nascent topography
that will be visible from the
Moon and can already be
spotted from outer space, the
'iconic trio' are already
considered the 'eighth
wonder of the world'. Even
though the three palm islands
are still incomplete -
Jumeirah, Jebel Ali and Deira
- are rising from the water at
break neck speed.
Measuring 5.5 km in
length and width, Jumeirah
Palm will welcome a first
batch of residents later this Palm Island, an impressive land reclamation project
year. Cumulatively the three Dubai Sports City in Dubailand, the world’s largest theme park Burj Dubai, the world's tallest tower
islands will eventually support over 60 luxury hotels, 4000 exclusive Not a literal map of the world, channels have been carved between
villas, 5000 shoreline apartments, marinas, water parks, miscellaneous land masses such as 'France' and 'Spain', in order to create attractively World's biggest theme park International Airport will be the world's largest residential, retail, leisure and hospitality in its
health and leisure facilities as well as shopping malls galore. saleable individual plots. Currently The World is undergoing its own Spread over an area of two billion square feet, passenger and cargo hub boasting a capacity overall plan in the midst of Dubai's flourishing
tectonic shifts: a private consortium has purchased the whole of bigger in surface area than Liechtenstein, this above 12 million tonnes of cargo and 120 'downtown' district, its exact height is being
www.thepalm.ae Australasia, so as to transform it into a holiday resort. They have plans to mega project is touted to become the region's million passengers annually when it is complete kept a secret but it is expected to be more than
modify its shape completely by joining it all up with bridges, building a own version of Disneyworld in Orlando (Florida), by 2012. 800 metres high.
World's biggest man-made archepelago 12-storey hotel on the south island of New Zealand. The two-stage Dubailand. An entertainment, hospitality and An estimated AED 120 billion is being Clearly Dubai is trying to build itself a future
"The Palm put Dubai on the map, The World is putting the map on mammoth land reclamation project costing over US$ 3 billion follows the mixed-use residential project par excellence, pumped into Dubai World Central, this multi- as a celebrated global city. In the process, it
Dubai", so says government developer Nakheel chairman, Sultan blueprint of the ultimate status symbol for the rich where owners buying work on the major $5 billion parallel city, which phased development centred on the has become the largest architectural
Ahmed Bin Sulayem. To be ready by 2008, the strategically positioned individual 'nations' will have the freedom to create their personal lifestyle encompasses six themed worlds, is being international airport at Jebel Ali. Dubai's experiment on earth. Designed by US
islands fashioned to resemble the global map, will consist of 250 to 300 vision. Fascinated by the notion of owning a country, or even a carried out in phases to be complete by 2012. charismatic aviation visionary, Sheikh Ahmed skyscraper specialists Skidmore Owings and
smaller private artificial islands divided into four categories. Measuring continent, UK entrepreneur and Virgin chairman Richard Branson was A few facilities, such as Dubai Heritage Vision, HH Sheikh Ahmed Bin Saeed Al Maktoum, Merrill, it is an elegant structure in construction
nine km in length and seven km in width, covering over 593 million recently spied pitching the British Union Jack on his latest purchase Dubai Autodrome and The Global Village are President of Dubai Department of Civil Aviation since 2005. The lead architect, Adrian Smith
square feet, the islands are set to create over 200 km of beaches. The costing USD$ 30 million - the United Kingdom. already operational. (DCA) and Chairman of Emirates Group who is responsible for Chicago's Sears tower
only means of transportation between these luxury hideaways will be by Hoping to attract over 200,000 visitors per recently announced: "The first phase of this and many more vertical behemoths worldwide
boat, helicopter and submarine. www.theworld.ae day thanks to its futuristic leisure and retail mega-project - which primarily involves the is creating a landmark that will allow an
attractions ranging from a snow-dome ice and development of infrastructure for DWC unfettered panorama across the Gulf to Iran on
leisure park, Falconcity of Wonders (replicating International Airport, Dubai Logistics City, a clear day. Based on this projected height,
larger-than-life replicas of world landmarks such Residential City, Commercial City, a Golf Resort the total number of habitable floors is expected
as the Eiffel Tower and Taj Mahal), to a planet and Enterprise Park - is already under to be around 162. As of early October 2006,
dome replete with animatronic dinosaurs as well construction and will be completed in the first the Burj was at 75 stories and about 287
as the world's largest shopping complex, 'Mall quarter of 2008 at a total cost of AED 8 billion," . metres high.
of Arabia', Dubailand is a testament to the From a three-pronged footprint, it rises
emirate's determination to broaden its economy www.dubailogisticscity.com up in slender, silver-glazed tubes. Being
away from oil-related revenues towards tourism, billed as the 'the most prestigious square
real estate and leisure. World's tallest tower kilometre in the world' by its government
With vertical supremacy at the core of the developer Emaar, "The Burj is nothing about
www.dubailand.ae emirate's architectural ambitions, Burj Dubai the past," says Mohammed Ali Alabbar, Emaar's
(Arabic for 'Dubai Tower') is on the way to chairman. "It's about saying, 'We
World's biggest international airport becoming the tallest skyscraper in the world, have arrived. We're here.' "
Occupying a staggering 140 km site, twice the eclipsing current title holder, the 101 Taipei
Close to the Palm Island, ‘The World ‘ is a mixed-use archepelago to be reckoned with size of Hong Kong Island, Dubai World Central Tower in Taiwan. Blending commercial, www.burjduabi.com

Future Fantastic
Best of Dubai
With one in out of every six cranes worldwide operating in Dubai, the emirate's fast
track development feeds on an endless supply of grandiose mega projects that provide
a fresh impetus to Dubai's age-old trading reputation. The country is relentlessly, almost
obsessively, building itself into significance. Under the auspices of the crown prince
Sheikh Mohammed and the rest of the ruling Maktoum family, Dubai is being
transformed from a blank canvas into an Arabic fusion of Singapore and Vegas.
WORLD'S biggest man-

made islands Made up of
over one billion cubic metres
of rock and sand, increasing
World's biggest international airport
Dubai's shoreline by 520 km
with their nascent topography
that will be visible from the
Moon and can already be
spotted from outer space, the
'iconic trio' are already
considered the 'eighth
wonder of the world'. Even
though the three palm islands
are still incomplete -
Jumeirah, Jebel Ali and Deira
- are rising from the water at
break neck speed.
Measuring 5.5 km in
length and width, Jumeirah
Palm will welcome a first
batch of residents later this Palm Island, an impressive land reclamation project
year. Cumulatively the three Dubai Sports City in Dubailand, the world’s largest theme park Burj Dubai, the world's tallest tower
islands will eventually support over 60 luxury hotels, 4000 exclusive Not a literal map of the world, channels have been carved between
villas, 5000 shoreline apartments, marinas, water parks, miscellaneous land masses such as 'France' and 'Spain', in order to create attractively World's biggest theme park International Airport will be the world's largest residential, retail, leisure and hospitality in its
health and leisure facilities as well as shopping malls galore. saleable individual plots. Currently The World is undergoing its own Spread over an area of two billion square feet, passenger and cargo hub boasting a capacity overall plan in the midst of Dubai's flourishing
tectonic shifts: a private consortium has purchased the whole of bigger in surface area than Liechtenstein, this above 12 million tonnes of cargo and 120 'downtown' district, its exact height is being
www.thepalm.ae Australasia, so as to transform it into a holiday resort. They have plans to mega project is touted to become the region's million passengers annually when it is complete kept a secret but it is expected to be more than
modify its shape completely by joining it all up with bridges, building a own version of Disneyworld in Orlando (Florida), by 2012. 800 metres high.
World's biggest man-made archepelago 12-storey hotel on the south island of New Zealand. The two-stage Dubailand. An entertainment, hospitality and An estimated AED 120 billion is being Clearly Dubai is trying to build itself a future
"The Palm put Dubai on the map, The World is putting the map on mammoth land reclamation project costing over US$ 3 billion follows the mixed-use residential project par excellence, pumped into Dubai World Central, this multi- as a celebrated global city. In the process, it
Dubai", so says government developer Nakheel chairman, Sultan blueprint of the ultimate status symbol for the rich where owners buying work on the major $5 billion parallel city, which phased development centred on the has become the largest architectural
Ahmed Bin Sulayem. To be ready by 2008, the strategically positioned individual 'nations' will have the freedom to create their personal lifestyle encompasses six themed worlds, is being international airport at Jebel Ali. Dubai's experiment on earth. Designed by US
islands fashioned to resemble the global map, will consist of 250 to 300 vision. Fascinated by the notion of owning a country, or even a carried out in phases to be complete by 2012. charismatic aviation visionary, Sheikh Ahmed skyscraper specialists Skidmore Owings and
smaller private artificial islands divided into four categories. Measuring continent, UK entrepreneur and Virgin chairman Richard Branson was A few facilities, such as Dubai Heritage Vision, HH Sheikh Ahmed Bin Saeed Al Maktoum, Merrill, it is an elegant structure in construction
nine km in length and seven km in width, covering over 593 million recently spied pitching the British Union Jack on his latest purchase Dubai Autodrome and The Global Village are President of Dubai Department of Civil Aviation since 2005. The lead architect, Adrian Smith
square feet, the islands are set to create over 200 km of beaches. The costing USD$ 30 million - the United Kingdom. already operational. (DCA) and Chairman of Emirates Group who is responsible for Chicago's Sears tower
only means of transportation between these luxury hideaways will be by Hoping to attract over 200,000 visitors per recently announced: "The first phase of this and many more vertical behemoths worldwide
boat, helicopter and submarine. www.theworld.ae day thanks to its futuristic leisure and retail mega-project - which primarily involves the is creating a landmark that will allow an
attractions ranging from a snow-dome ice and development of infrastructure for DWC unfettered panorama across the Gulf to Iran on
leisure park, Falconcity of Wonders (replicating International Airport, Dubai Logistics City, a clear day. Based on this projected height,
larger-than-life replicas of world landmarks such Residential City, Commercial City, a Golf Resort the total number of habitable floors is expected
as the Eiffel Tower and Taj Mahal), to a planet and Enterprise Park - is already under to be around 162. As of early October 2006,
dome replete with animatronic dinosaurs as well construction and will be completed in the first the Burj was at 75 stories and about 287
as the world's largest shopping complex, 'Mall quarter of 2008 at a total cost of AED 8 billion," . metres high.
of Arabia', Dubailand is a testament to the From a three-pronged footprint, it rises
emirate's determination to broaden its economy www.dubailogisticscity.com up in slender, silver-glazed tubes. Being
away from oil-related revenues towards tourism, billed as the 'the most prestigious square
real estate and leisure. World's tallest tower kilometre in the world' by its government
With vertical supremacy at the core of the developer Emaar, "The Burj is nothing about
www.dubailand.ae emirate's architectural ambitions, Burj Dubai the past," says Mohammed Ali Alabbar, Emaar's
(Arabic for 'Dubai Tower') is on the way to chairman. "It's about saying, 'We
World's biggest international airport becoming the tallest skyscraper in the world, have arrived. We're here.' "
Occupying a staggering 140 km site, twice the eclipsing current title holder, the 101 Taipei
Close to the Palm Island, ‘The World ‘ is a mixed-use archepelago to be reckoned with size of Hong Kong Island, Dubai World Central Tower in Taiwan. Blending commercial, www.burjduabi.com

Design in Dubai
Dubai's small pocket of 'old town', the Bastakia Quarter, still boasts examples of historic, pre-industrial architecture. Generally built with coral and lime-mortar walls, enveloped by an open Attempts have been made to adapt traditional Arabic architectural style to wide-scale contemporary commercial needs - most notably the Madinat Jumeirah, a complex of hotels, bars,
courtyard, the defining feature of these traditional Gulf houses is the barjeel or 'wind tower': a square tower rising above the roofline that channels the winds into the interior. Together with shops and resort facilities surrounded by canals. Quirky and original, its mall is an indoor version of a traditional Arab souk, with craft shops and piped Bedouin music. Transport is also fun
sun-shading, these traditional houses (or rebuilt versions of them) feel perfectly inhabitable in the summer months without air-conditioning. They are the ultimate in ‘Green Buildings.’ as you can move about the complex by internal river taxi. Even though the barjeels that make up its skyline are actually exhaust vents for the air-conditioning, the development comes
together organically like an agglomeration of small buildings rather than an impersonal mega-structure.
How should a 21st-century Arab city look

like? Ibn Battuta Mall showcases Arabian
Nights-themed indoor villages and a
sprawling Chinese-styled atrium with a An enduring symbol of 'we're modern,
life-sized sailing vessel in the middle. we're going forward,' Dubai's love story
Egyptian-decorated Wafi City is all about with iconic, or at least record-breaking,
obelisks and pyramids. Nakheel's architecture began in 1999 with the
International City project, housing 60,000 creation of the Burj Al-Arab. At 56
people in practically identical blocks, storeys, it remains the tallest and only
each garbed in varied national styles: for all-suites hotel in the world. Its simple
Thailand, pagoda-like spires, for sail-like form has become Dubai's
England, a faux Buckingham Palace- national symbol designed by British
style neo-classicism. There seems to be architects Atkins, but initially conceived
scarce distinction between resort by Sheikh Mohammed himself.
architecture and residential housing.
There is also not much of a holistic urban
environment away from the old city
centre, with discrete, self-contained
developments, separated from each
other by ten-lane highways or empty
desert instead.
Let’s face it, despite the amazing innovations of Dubai, resource conservation and management has never been high on the list of priorities. With the highest rate of water consumption per
capita in the world, planning a sustainable eco-friendly future has evidently been a scarce priority in Dubai. Whilst developed nations veer towards a low-energy future, the UAE has oodles Despite the many imaginative works in Dubai, architecturally Arab kitsch sometimes takes hold. Coloured glass and arbitrary turrets have been stuck onto concrete tower blocks. For
of cheap energy and a grand vision to fulfil. Hopefully a new awareness will set in. In the meantime, even though predictions have been made for decades that the infamous bubble will residential estates and malls, sometimes Dubai risks co-opting the rest of the world for its architectural reference points. This is unnecessary with the thriving socio-economic diversity of
burst sooner rather than later, the massive amount of real estate coming onto the market, and the foreign workforce required to build and purchase it, makes the stakes now higher than the emirate, the unique climatic and environmental conditions and its desire for a recognizable global identity. Dubai is now abundantly ready to set trends in architecture by spearheading
ever. Ultimately, the issue is 'can the rest of the world keep up with the emirate's vision' or is Dubai is in for a reality check? its own original design model.

Design in Dubai
Dubai's small pocket of 'old town', the Bastakia Quarter, still boasts examples of historic, pre-industrial architecture. Generally built with coral and lime-mortar walls, enveloped by an open Attempts have been made to adapt traditional Arabic architectural style to wide-scale contemporary commercial needs - most notably the Madinat Jumeirah, a complex of hotels, bars,
courtyard, the defining feature of these traditional Gulf houses is the barjeel or 'wind tower': a square tower rising above the roofline that channels the winds into the interior. Together with shops and resort facilities surrounded by canals. Quirky and original, its mall is an indoor version of a traditional Arab souk, with craft shops and piped Bedouin music. Transport is also fun
sun-shading, these traditional houses (or rebuilt versions of them) feel perfectly inhabitable in the summer months without air-conditioning. They are the ultimate in ‘Green Buildings.’ as you can move about the complex by internal river taxi. Even though the barjeels that make up its skyline are actually exhaust vents for the air-conditioning, the development comes
together organically like an agglomeration of small buildings rather than an impersonal mega-structure.
How should a 21st-century Arab city look

like? Ibn Battuta Mall showcases Arabian
Nights-themed indoor villages and a
sprawling Chinese-styled atrium with a An enduring symbol of 'we're modern,
life-sized sailing vessel in the middle. we're going forward,' Dubai's love story
Egyptian-decorated Wafi City is all about with iconic, or at least record-breaking,
obelisks and pyramids. Nakheel's architecture began in 1999 with the
International City project, housing 60,000 creation of the Burj Al-Arab. At 56
people in practically identical blocks, storeys, it remains the tallest and only
each garbed in varied national styles: for all-suites hotel in the world. Its simple
Thailand, pagoda-like spires, for sail-like form has become Dubai's
England, a faux Buckingham Palace- national symbol designed by British
style neo-classicism. There seems to be architects Atkins, but initially conceived
scarce distinction between resort by Sheikh Mohammed himself.
architecture and residential housing.
There is also not much of a holistic urban
environment away from the old city
centre, with discrete, self-contained
developments, separated from each
other by ten-lane highways or empty
desert instead.
Let’s face it, despite the amazing innovations of Dubai, resource conservation and management has never been high on the list of priorities. With the highest rate of water consumption per
capita in the world, planning a sustainable eco-friendly future has evidently been a scarce priority in Dubai. Whilst developed nations veer towards a low-energy future, the UAE has oodles Despite the many imaginative works in Dubai, architecturally Arab kitsch sometimes takes hold. Coloured glass and arbitrary turrets have been stuck onto concrete tower blocks. For
of cheap energy and a grand vision to fulfil. Hopefully a new awareness will set in. In the meantime, even though predictions have been made for decades that the infamous bubble will residential estates and malls, sometimes Dubai risks co-opting the rest of the world for its architectural reference points. This is unnecessary with the thriving socio-economic diversity of
burst sooner rather than later, the massive amount of real estate coming onto the market, and the foreign workforce required to build and purchase it, makes the stakes now higher than the emirate, the unique climatic and environmental conditions and its desire for a recognizable global identity. Dubai is now abundantly ready to set trends in architecture by spearheading
ever. Ultimately, the issue is 'can the rest of the world keep up with the emirate's vision' or is Dubai is in for a reality check? its own original design model.

Best of Dubai
Legacy of a Visionary
“My grandfather rode a camel, my father rode a camel, I drive a Mercedes, my son
drives a Land Rover, his son will drive a Land Rover, but his son will ride a camel.”
His Highness late Sheikh Rashid bin Saeed Al Maktoum (1912 - October 7, 1990)
This thinking reflected His Highness late Sheikh Rashid bin Saeed Al Maktoum’s
concern that Dubai's oil would someday run out in a decade or two. Thus, he worked
to build an economy in Dubai that could survive the end of Dubai's oil boom - Tourism.
Images courtesy of Media Prima
When Dubai’s commercial artery, Creek, was silting up and

impacting the economic activity, the people turned to
Sheikh Rashid to find a solution (Dubai Municipality)
Left: Sheikh Rashid and two of his four sons, Sheikh

Hamdan (left) and Sheikh Mohammed (right)
His Highness Sheikh Rashid bin Saeed Al Maktoum (1912 - October 7, 1990) was the Prime Minister
of the UAE and Ruler of Dubai from 1979 until his death in 1990. His Prime Ministerial predecessor and
successor was his son, His Highness late Sheikh Maktoum bin Rashid Al Maktoum, who was the prime
minister of United Arab Emirates from 1971 to 1979 and from October 7, 1990 up until his sudden demise
on January 4, 2006. Known and acknowledged as one of the most successful rulers in the Middle East,
Sheikh Rashid was responsible for the transformation of Dubai into a modern port city and commercial hub.
The Early Years

His Highness Sheikh Rashid, Ruler of Dubai from 1958 - 1990, was the eighth ruler from the Al Maktoum
Sheikh Rashid and Sheikh Mohammed family. Well-loved and greatly respected by the residents of Dubai, His Highness Sheikh Rashid ruled
the Emirate with compassion and with a clear vision of what was required in order to transform Dubai
into a modern city. Driven by this vision, Rashid accomplished what many believed to be impossible.
As the first-born son of Sheikh Saeed, he involved himself at an early age in the politics of the Emirate.
He frequently attended his father's Majlis; ever curious, he would listen intently to each man's dilemma
or opinion. Eager to comprehend the minutiae of governing a state, he would spend long hours questioning
his parents about the events of the day. As a child, he received the finest education available in the region
at the time. He attended the Al Ahmadiyah School, and his studies included Islamic studies, Arabic and
Arithmetic. Although he was a good student, the true focus of his enthusiasm was reserved for falconry
and hunting. "From an early age, he was an excellent shot with the rifle and, while his mother took a
leading role in his upbringing, falconry was a passion which brought together Sheikh Saeed and Sheikh
Rashid, father and son, throughout their lives." These hunting expeditions, that were taken twice a year,
led the Ruler and his hunting entourage to Iran and later, on occasion, to Pakistan. They provided Sheikh
Rashid with brief, welcome respites from the responsibilities of his position. Houbara, gazelle, rabbit, and
grouse were the game of choice.
Sheikh Rashid's hand's-on approach called for a disciplined daily schedule. Twice daily he would tour
Dubai to see for himself how the projects were progressing. Sheikh Rashid was never satisfied with a
simple explanation; instead he wanted to have a detailed understanding of every project undertaken in
Dubai. Furthermore, these inspections provided him with the opportunity to meet with the man on the
street. "After returning home in the evening, it was time to take on more official business in the traditional
evening Majlis, an occasion where the Ruler gave his people the opportunity to meet him and share
Sheikh Rashid found problems or grievances. This duty was one which Sheikh Rashid took very seriously." Sheikh Rashid
himself engaged in
was famed and admired for his patience on these occasions; he thoughtfully considered each man's
efforts on two levels,
both in Dubai and complaint or opinion, ensuring that proper assistance was given to each individual. The Majlis, a mix of
on a pan-Truicial nationals, also provided a vibrant stage for debate. Surrounded by men whose opinions he valued,
States basis.
(Khaleej Times) projects were dissected, moulded together, and often implemented by members of the Majlis.

Best of Dubai
Legacy of a Visionary
“My grandfather rode a camel, my father rode a camel, I drive a Mercedes, my son
drives a Land Rover, his son will drive a Land Rover, but his son will ride a camel.”
His Highness late Sheikh Rashid bin Saeed Al Maktoum (1912 - October 7, 1990)
This thinking reflected His Highness late Sheikh Rashid bin Saeed Al Maktoum’s
concern that Dubai's oil would someday run out in a decade or two. Thus, he worked
to build an economy in Dubai that could survive the end of Dubai's oil boom - Tourism.
Images courtesy of Media Prima
When Dubai’s commercial artery, Creek, was silting up and

impacting the economic activity, the people turned to
Sheikh Rashid to find a solution (Dubai Municipality)
Left: Sheikh Rashid and two of his four sons, Sheikh

Hamdan (left) and Sheikh Mohammed (right)
His Highness Sheikh Rashid bin Saeed Al Maktoum (1912 - October 7, 1990) was the Prime Minister
of the UAE and Ruler of Dubai from 1979 until his death in 1990. His Prime Ministerial predecessor and
successor was his son, His Highness late Sheikh Maktoum bin Rashid Al Maktoum, who was the prime
minister of United Arab Emirates from 1971 to 1979 and from October 7, 1990 up until his sudden demise
on January 4, 2006. Known and acknowledged as one of the most successful rulers in the Middle East,
Sheikh Rashid was responsible for the transformation of Dubai into a modern port city and commercial hub.
The Early Years

His Highness Sheikh Rashid, Ruler of Dubai from 1958 - 1990, was the eighth ruler from the Al Maktoum
Sheikh Rashid and Sheikh Mohammed family. Well-loved and greatly respected by the residents of Dubai, His Highness Sheikh Rashid ruled
the Emirate with compassion and with a clear vision of what was required in order to transform Dubai
into a modern city. Driven by this vision, Rashid accomplished what many believed to be impossible.
As the first-born son of Sheikh Saeed, he involved himself at an early age in the politics of the Emirate.
He frequently attended his father's Majlis; ever curious, he would listen intently to each man's dilemma
or opinion. Eager to comprehend the minutiae of governing a state, he would spend long hours questioning
his parents about the events of the day. As a child, he received the finest education available in the region
at the time. He attended the Al Ahmadiyah School, and his studies included Islamic studies, Arabic and
Arithmetic. Although he was a good student, the true focus of his enthusiasm was reserved for falconry
and hunting. "From an early age, he was an excellent shot with the rifle and, while his mother took a
leading role in his upbringing, falconry was a passion which brought together Sheikh Saeed and Sheikh
Rashid, father and son, throughout their lives." These hunting expeditions, that were taken twice a year,
led the Ruler and his hunting entourage to Iran and later, on occasion, to Pakistan. They provided Sheikh
Rashid with brief, welcome respites from the responsibilities of his position. Houbara, gazelle, rabbit, and
grouse were the game of choice.
Sheikh Rashid's hand's-on approach called for a disciplined daily schedule. Twice daily he would tour
Dubai to see for himself how the projects were progressing. Sheikh Rashid was never satisfied with a
simple explanation; instead he wanted to have a detailed understanding of every project undertaken in
Dubai. Furthermore, these inspections provided him with the opportunity to meet with the man on the
street. "After returning home in the evening, it was time to take on more official business in the traditional
evening Majlis, an occasion where the Ruler gave his people the opportunity to meet him and share
Sheikh Rashid found problems or grievances. This duty was one which Sheikh Rashid took very seriously." Sheikh Rashid
himself engaged in
was famed and admired for his patience on these occasions; he thoughtfully considered each man's
efforts on two levels,
both in Dubai and complaint or opinion, ensuring that proper assistance was given to each individual. The Majlis, a mix of
on a pan-Truicial nationals, also provided a vibrant stage for debate. Surrounded by men whose opinions he valued,
States basis.
(Khaleej Times) projects were dissected, moulded together, and often implemented by members of the Majlis.

history of the UAE. With an eye on less Progress
affluent citizens, Sheikh Maktoum spear- Before 1990, Dubai International Airport was
headed a programme to construct thousands always busy, but the majority of passengers
of new homes in projects throughout the were in transit. Now, millions of them each
United Emirates. He and his brothers were year stay in Dubai for their holidays, and the
also responsible for transforming Dubai into airport is even busier. In 2001 the state-of-
one of the most impressive cities in the world. the-art Sheikh Rashid Terminal opened
to cater for the increase in passengers.
Development The Maktoum brothers have introduced
Between 1990 and 2006, Sheikh Maktoum's many initiatives to attract more visitors to
leadership led to nationwide development. Dubai, the most famous of which is the
In Dubai, this has resulted in major infra- Dubai Shopping Festival – an annual month-
structure projects, including internationally long event during which the majority of
renowned sporting facilities, an impressive Dubai’s stores offer considerable discounts
road network, modern parks and gardens, on their goods. One of the most popular
and public libraries. Dubai International features of the Shopping Festival is the Global
Airport has also been expanded and Village, where various countries take the
improved to reflect the Emirates’ status opportunity to showcase their heritage
as the regional aviation hub. through exhibitions of traditional handicrafts,
His love of horses showed in his intro- clothing, food, music and dance. Each country
duction of international horse racing to the has its own pavilion, and every evening
Arab world. He and his brothers ran the throughout the Shopping Festival, crowds
highly successful Godolphin stables and flock to the Village to enjoy this perfect
Sheikh Maktoum was the most successful example of Dubai’s cosmopolitan nature.
horse owner in Europe in 1997. He played In recent years, Dubai has witnessed the
a major role in raising the standard of development of some of the world’s most
international racing. well-appointed and architecturally accom-
plished hotels. On a man-made island just
Modern technology diversified off the shore of Jumeirah, the world’s tallest
Sheikh Rashid and delegates on a visit to
Dubai has been quick to adapt to the intro- hotel, the Burj Al Arab, stands. This building,
Dubai Port Services (Khaleej Times) duction of e-commerce and the rapid built to resemble the sail of a traditional
Above: Sheikh Rashid and his Determined in his unfaltering belief that a modernised Sheikh Rashid had laboured hard to develop Dubai and technological development of recent years. Arabian dhow, is the centrepiece of Dubai’s
party on the steps of the Capitol
Building in Washington. Dubai could be achieved, Sheikh Rashid initiated later the United Arab Emirates into a lasting and sustainable An imposing harbour with sixty-seven berths made it the The establishment of Dubai Internet City, in tourism industry, offering the most luxurious
Inset: Visiting the United numerous remarkable developments in his city-state. entity. Seventy-eight years later, his death drew the world world's largest manmade port at the time. Built around the port, October 2000, and Dubai Media City, in accommodation imaginable. The most recent
Nations in New York
(Dubai Petroleum Company) community to its feet in the UN General Assembly, a the Jebel Ali Free Zone was founded in 1985. The airfield that January 2001, has ensured that the majority Palm Island and The World projects prove
Project Inc. remarkable tribute to a remarkable man and his many Sheikh Rashid ordered in 1959 opened in 1961 it proved very of the world’s major business players have that the Eighth Wonder of the World is indeed
Right: Sheikh Rashid visiting a
rig. Excitement grew in Dubai Projects viewed as impossible by many members of achievements. A legacy he left to his sons, who continue popular with airlines seeking landing rights. As more a presence in Dubai. Both these establish- in Dubai. Little wonder, then, that the projects’
as news spread that the
society (including foreign nationals) were seen as challenges to follow in their father’s footsteps. companies established bases in Dubai and the population ments offer their clients state-of-the-art builders say, “The Palm puts Dubai on the
government was about to
announce the discovery of by the Ruler. Examples of such projects included the Al grew, the airfield expanded. In 1985, Dubai's airport became infrastructure and many business incentives. Map, but the World puts the map on Dubai.”
commercial oil deposits.
(Simon Nicolas)
Maktoum Hospital, the first modern hospital in what was A Vision Accomplished the home base for the newly founded Emirates Airline. Together with Dubai Knowledge Village
then the Trucial States; the Al Maktoum Bridge, which Sheikh Rashid bin Saeed Al Maktoum recognised that The mastermind of numerous projects, Sheikh Rashid was they make up the Dubai Technology, E- Achievement
spanned the Creek, joining Dubai with Deira and eliminating Dubai had the potential to become a great city. When he steadfast in his belief that anything is possible. Dubai's Commerce and Media Free Zone, a central Despite the recent success that Dubai has
the long trip around the head of the Creek; and the Dubai became the Ruler of Dubai in 1958, Dubai's infrastructure transformation is the result of massive effort driven by the vision feature of the plans for Dubai’s future. enjoyed in this area, the Maktoum brothers
Airport, which bore immediate reward as demand for seats was developing to accommodate its rapidly growing of its rulers. Information technology has not only been have shown that they share their father’s trait of
grew much faster than anticipated. "Both these projects, population. It was evident that basic services needed to incorporated into Dubai’s trade and industry, striving for continual improvement by stating
the airport and the bridge, showed clearly that Dubai’s be established and existing services improved upon, but Sheikh Rashid’s decades but also into its education system and its their aim to increase the number of tourists
infrastructure planning was hardly ever just a response Sheikh Rashid never settled for just meeting needs when The achievements of the UAE in the past three decades are government. The e-government project is visiting Dubai annually from twenty-five million
to the immediate needs of the community: it was clearly he could plan for the future. In 1959, work began on evidence of the abilities of the people who worked selflessly another vital part of the Al Maktoum family’s in 2005 to over fifty million by the year 2010.
linked to the ambitious ideas about the future development dredging the creek, which had silted up rapidly during alongside the first UAE President, His Highness Late Sheikh plans for the future. Innovative projects such as Burj Dubai, Dubai
of Dubai." With his passing away on October 7, 1990, the 1950s, limiting the number of seagoing vessels that Zayed bin Sultan Al Nahyan. In May 1981, Sheikh Rashid fell Dubai has also moved into the world Festival City, International City, Dubai Water-
Sheikh Rashid left behind a legacy visible in the town could enter it. As the creek was deepened, the excavated ill and the onus fell firmly on his four sons. Although he of international finance, with the opening, front and Dubailand - plans that combine enter-
planning of Dubai. News of his death travelled far and rock and soil was deposited on low laying land along its recovered, he still needed much rest, leaving the practical in February 2002, of the Dubai International tainment, dining, shopping, marinas, hotels,
wide. Heads of States throughout the world sent their shores, this reclaimed land was sold to pay for the project. management of day-to-day affairs to Sheikh Maktoum, who Financial Centre, which Sheikh Mohammed offices and residential apartments – are all
condolences. Most extraordinary, however, was the reaction By the end of 1960, the creek project was completed and was ably supported by his brothers, Sheikh Hamdan, Sheikh announced would “be a bridge for manifestations of the Maktoum families’ commit-
across the Atlantic in New York, at the United Nations. The shipping lines began using Dubai as their main port in Mohammed and Sheikh Ahmed. The three brothers formed an financial services between our region and ment to bring to fruition the vision of the found-
General Assembly was debating a motion on Palestine the Gulf. Demand dictated the need for new wharfs, effective leadership team that maintained and expanded their the inter-national markets 24 hours a day ing father Sheikh Rashid bin Saeed Al Maktoum.
when invited to mark the passing of Dubai's leader. Both warehouses and port facilities. In 1967, construction began father's legacy. Following the death of Sheikh Rashid in November and 7 days a week.” He added, “this centre The discovery of oil certainly helped, but it
General Assembly and Security Council observed a minute's on a deep-water harbour. Originally designed for four 1990, Sheikh Maktoum became Ruler of Dubai and Vice will provide an ideal business environment is His Highness Sheikh Rashid bin Saeed
silence, after which representatives of Kuwait, Poland and berths, the completed harbour had fifteen and eventually President and Prime Minister of the UAE, positions he held based on a highly developed infrastructure, Al Maktoum’s family’s commitment and intelli-
the US paid tribute to Sheikh Rashid bin Saeed Al Maktoum. expanded to thirty-five. Built to service the largest ships, until he passed away in January 2006. Sheikh Maktoum's and control regula-tions and laws that rival gent use of resources that has modernised
Though scarcely a whisper marked his birth in 1912, in a Port Rashid officially opened on 5 October 1972. A second return as Prime Minister coincided with one of the most the latest and most competent regulations Dubai. The tale of Dubai is a tale of the
place which few outsiders at the time had even heard of, port was later built at Jebel Ali, just south of the city. astonishing bursts of national development in the thirty-year and laws worldwide.” wisdom of its Rulers.

history of the UAE. With an eye on less Progress
affluent citizens, Sheikh Maktoum spear- Before 1990, Dubai International Airport was
headed a programme to construct thousands always busy, but the majority of passengers
of new homes in projects throughout the were in transit. Now, millions of them each
United Emirates. He and his brothers were year stay in Dubai for their holidays, and the
also responsible for transforming Dubai into airport is even busier. In 2001 the state-of-
one of the most impressive cities in the world. the-art Sheikh Rashid Terminal opened
to cater for the increase in passengers.
Development The Maktoum brothers have introduced
Between 1990 and 2006, Sheikh Maktoum's many initiatives to attract more visitors to
leadership led to nationwide development. Dubai, the most famous of which is the
In Dubai, this has resulted in major infra- Dubai Shopping Festival – an annual month-
structure projects, including internationally long event during which the majority of
renowned sporting facilities, an impressive Dubai’s stores offer considerable discounts
road network, modern parks and gardens, on their goods. One of the most popular
and public libraries. Dubai International features of the Shopping Festival is the Global
Airport has also been expanded and Village, where various countries take the
improved to reflect the Emirates’ status opportunity to showcase their heritage
as the regional aviation hub. through exhibitions of traditional handicrafts,
His love of horses showed in his intro- clothing, food, music and dance. Each country
duction of international horse racing to the has its own pavilion, and every evening
Arab world. He and his brothers ran the throughout the Shopping Festival, crowds
highly successful Godolphin stables and flock to the Village to enjoy this perfect
Sheikh Maktoum was the most successful example of Dubai’s cosmopolitan nature.
horse owner in Europe in 1997. He played In recent years, Dubai has witnessed the
a major role in raising the standard of development of some of the world’s most
international racing. well-appointed and architecturally accom-
plished hotels. On a man-made island just
Modern technology diversified off the shore of Jumeirah, the world’s tallest
Sheikh Rashid and delegates on a visit to
Dubai has been quick to adapt to the intro- hotel, the Burj Al Arab, stands. This building,
Dubai Port Services (Khaleej Times) duction of e-commerce and the rapid built to resemble the sail of a traditional
Above: Sheikh Rashid and his Determined in his unfaltering belief that a modernised Sheikh Rashid had laboured hard to develop Dubai and technological development of recent years. Arabian dhow, is the centrepiece of Dubai’s
party on the steps of the Capitol
Building in Washington. Dubai could be achieved, Sheikh Rashid initiated later the United Arab Emirates into a lasting and sustainable An imposing harbour with sixty-seven berths made it the The establishment of Dubai Internet City, in tourism industry, offering the most luxurious
Inset: Visiting the United numerous remarkable developments in his city-state. entity. Seventy-eight years later, his death drew the world world's largest manmade port at the time. Built around the port, October 2000, and Dubai Media City, in accommodation imaginable. The most recent
Nations in New York
(Dubai Petroleum Company) community to its feet in the UN General Assembly, a the Jebel Ali Free Zone was founded in 1985. The airfield that January 2001, has ensured that the majority Palm Island and The World projects prove
Project Inc. remarkable tribute to a remarkable man and his many Sheikh Rashid ordered in 1959 opened in 1961 it proved very of the world’s major business players have that the Eighth Wonder of the World is indeed
Right: Sheikh Rashid visiting a
rig. Excitement grew in Dubai Projects viewed as impossible by many members of achievements. A legacy he left to his sons, who continue popular with airlines seeking landing rights. As more a presence in Dubai. Both these establish- in Dubai. Little wonder, then, that the projects’
as news spread that the
society (including foreign nationals) were seen as challenges to follow in their father’s footsteps. companies established bases in Dubai and the population ments offer their clients state-of-the-art builders say, “The Palm puts Dubai on the
government was about to
announce the discovery of by the Ruler. Examples of such projects included the Al grew, the airfield expanded. In 1985, Dubai's airport became infrastructure and many business incentives. Map, but the World puts the map on Dubai.”
commercial oil deposits.
(Simon Nicolas)
Maktoum Hospital, the first modern hospital in what was A Vision Accomplished the home base for the newly founded Emirates Airline. Together with Dubai Knowledge Village
then the Trucial States; the Al Maktoum Bridge, which Sheikh Rashid bin Saeed Al Maktoum recognised that The mastermind of numerous projects, Sheikh Rashid was they make up the Dubai Technology, E- Achievement
spanned the Creek, joining Dubai with Deira and eliminating Dubai had the potential to become a great city. When he steadfast in his belief that anything is possible. Dubai's Commerce and Media Free Zone, a central Despite the recent success that Dubai has
the long trip around the head of the Creek; and the Dubai became the Ruler of Dubai in 1958, Dubai's infrastructure transformation is the result of massive effort driven by the vision feature of the plans for Dubai’s future. enjoyed in this area, the Maktoum brothers
Airport, which bore immediate reward as demand for seats was developing to accommodate its rapidly growing of its rulers. Information technology has not only been have shown that they share their father’s trait of
grew much faster than anticipated. "Both these projects, population. It was evident that basic services needed to incorporated into Dubai’s trade and industry, striving for continual improvement by stating
the airport and the bridge, showed clearly that Dubai’s be established and existing services improved upon, but Sheikh Rashid’s decades but also into its education system and its their aim to increase the number of tourists
infrastructure planning was hardly ever just a response Sheikh Rashid never settled for just meeting needs when The achievements of the UAE in the past three decades are government. The e-government project is visiting Dubai annually from twenty-five million
to the immediate needs of the community: it was clearly he could plan for the future. In 1959, work began on evidence of the abilities of the people who worked selflessly another vital part of the Al Maktoum family’s in 2005 to over fifty million by the year 2010.
linked to the ambitious ideas about the future development dredging the creek, which had silted up rapidly during alongside the first UAE President, His Highness Late Sheikh plans for the future. Innovative projects such as Burj Dubai, Dubai
of Dubai." With his passing away on October 7, 1990, the 1950s, limiting the number of seagoing vessels that Zayed bin Sultan Al Nahyan. In May 1981, Sheikh Rashid fell Dubai has also moved into the world Festival City, International City, Dubai Water-
Sheikh Rashid left behind a legacy visible in the town could enter it. As the creek was deepened, the excavated ill and the onus fell firmly on his four sons. Although he of international finance, with the opening, front and Dubailand - plans that combine enter-
planning of Dubai. News of his death travelled far and rock and soil was deposited on low laying land along its recovered, he still needed much rest, leaving the practical in February 2002, of the Dubai International tainment, dining, shopping, marinas, hotels,
wide. Heads of States throughout the world sent their shores, this reclaimed land was sold to pay for the project. management of day-to-day affairs to Sheikh Maktoum, who Financial Centre, which Sheikh Mohammed offices and residential apartments – are all
condolences. Most extraordinary, however, was the reaction By the end of 1960, the creek project was completed and was ably supported by his brothers, Sheikh Hamdan, Sheikh announced would “be a bridge for manifestations of the Maktoum families’ commit-
across the Atlantic in New York, at the United Nations. The shipping lines began using Dubai as their main port in Mohammed and Sheikh Ahmed. The three brothers formed an financial services between our region and ment to bring to fruition the vision of the found-
General Assembly was debating a motion on Palestine the Gulf. Demand dictated the need for new wharfs, effective leadership team that maintained and expanded their the inter-national markets 24 hours a day ing father Sheikh Rashid bin Saeed Al Maktoum.
when invited to mark the passing of Dubai's leader. Both warehouses and port facilities. In 1967, construction began father's legacy. Following the death of Sheikh Rashid in November and 7 days a week.” He added, “this centre The discovery of oil certainly helped, but it
General Assembly and Security Council observed a minute's on a deep-water harbour. Originally designed for four 1990, Sheikh Maktoum became Ruler of Dubai and Vice will provide an ideal business environment is His Highness Sheikh Rashid bin Saeed
silence, after which representatives of Kuwait, Poland and berths, the completed harbour had fifteen and eventually President and Prime Minister of the UAE, positions he held based on a highly developed infrastructure, Al Maktoum’s family’s commitment and intelli-
the US paid tribute to Sheikh Rashid bin Saeed Al Maktoum. expanded to thirty-five. Built to service the largest ships, until he passed away in January 2006. Sheikh Maktoum's and control regula-tions and laws that rival gent use of resources that has modernised
Though scarcely a whisper marked his birth in 1912, in a Port Rashid officially opened on 5 October 1972. A second return as Prime Minister coincided with one of the most the latest and most competent regulations Dubai. The tale of Dubai is a tale of the
place which few outsiders at the time had even heard of, port was later built at Jebel Ali, just south of the city. astonishing bursts of national development in the thirty-year and laws worldwide.” wisdom of its Rulers.

Best of Dubai Consisting of Dubai Internet City, Dubai Interview with TECOM Investments
Standing Tall Media City, Dubai Knowledge Village, CEO, Abdullatif Al Mulla:
International Media Production Zone,
TECOM Investments is Dubai's state-of-the-art free zone Dubai Outsource Zone, Dubai With interests ranging from technology
Biotechnology and Research Park, Dubai clusters to e-education, what is the
for business globalisation, a distinction it has earned for Studio City, e-Hosting Datafort, ITEP and common thread that links all of these
itself through the advanced infrastructure and supportive TAMKEEN , TECOM Investments entities together? What other areas do
red tape free environment offered to its associates. Abdullatif Al Mulla
CEO - TECOM
provides a range of services and you want to conquer?
opportunities for international TECOM clusters are united by one goal -
Investments
corporations and companies to operate the development of Dubai's knowledge-
successfully from the Middle East. based economy. TECOM's first cluster,
An initiative born out of the vision of His Dubai Internet City, was established in
Highness Sheikh Mohammed Bin Rashid October 2000, to develop the information
Al Maktoum, Vice-President and Prime and communication technology (ICT)
Minister of the UAE and Ruler of Dubai, sector. Dubai Media City and Dubai
the TECOM Investments project began in Knowledge Village were set up
2000 as part of an ambitious and subsequently to develop the media and
visionary ten-year plan. The aim was to education sectors respectively.
revolutionise and diversify the emirate's Later we launched initiatives targeted at
booming economy, which was previously niche industries. International Media
reliant on the oil industry. Production Zone (IMPZ) was focused on
The concept stands forth as a printing and publishing and Dubai Studio
successful implementation of cluster City was dedicated to film, broadcast and
economies as propounded by Michael music production.
Porter through his theories. This is a Business process outsourcing (BPO)
familiar business model in the Arab world was another area we identified as
where industries such as gold, textiles, potentially high-growth, and therefore we
spices and electronics have all naturally launched Dubai Outsource Zone (DOZ).
clustered into 'souks'. Later, we announced the Dubai
The campus-style environments of Biotechnology and Research Park
Dubai Internet City, Dubai Media City and (DuBiotech) to develop the knowledge-
Dubai Knowledge Village provide the intensive biotechnology sector.
ultimate operations and networking TECOM is constantly exploring new
facilities. Equipment vendors are next opportunities in knowledge-based sectors
door to systems integrators for convenient where we can add value.
coordination, while the close proximity of
Dubai Media City encourages interaction What is your vision for your group in 10
between advertising agencies and years' time? How do you think
creative free-lancers. Specialist training telecommunications will transform Dubai
for companies and general academia is and what role do you think TECOM will
also available in Dubai Knowledge village. have played in this development?
The incentives for companies Over the past five years, TECOM has
entering TECOM Investments' free acquired considerable expertise in setting
zone are numerous. From support up and managing business campuses for
services provided by its internal knowledge based industries and we are
departments, sister companies and now looking to share this expertise with
subsidiaries, businesses are offered other countries.
the ultimate efficiency, convenience TECOM is in talks with governments of
and flexibility. countries in Asia and Europe to set up IT
In fact, TECOM is now exporting its and media business campuses in cities
expertise in developing and managing with high growth potential. This will create a
knowledge-industry business clusters and network of business campuses, which will
is holding discussions with several create tremendous synergies and promote
cities in Asia and Europe to establish growth both in Dubai and the regions they
business parks there. It has also tied up are located in. Our vision for TECOM in the
with Dubai Investment Group (DIG), its next 10 years is to be a leading player in
sister company in the Dubai Holding the global knowledge-based economy.
group to make strategic telecom Telecommunications is an integral part
acquisitions. of TECOM's strategy to go international.
Today, this unique free zone is We recently acquired stakes in Maltacom
the ultimate success story. Home to and Tunisie Telecom. We have also
Dubai Media City hundreds of global companies, it is invested in Interoute, the owner and
recognised internationally as a operator of Europe's largest and
world-leading business climate, most-advanced voice and data
serving information and communication network and Axiom Telecom, the largest
technology, (ITC) media, education, distributor and retailer of wireless products
biotechnology and energy. in the region.

Best of Dubai Consisting of Dubai Internet City, Dubai Interview with TECOM Investments
Standing Tall Media City, Dubai Knowledge Village, CEO, Abdullatif Al Mulla:
International Media Production Zone,
TECOM Investments is Dubai's state-of-the-art free zone Dubai Outsource Zone, Dubai With interests ranging from technology
Biotechnology and Research Park, Dubai clusters to e-education, what is the
for business globalisation, a distinction it has earned for Studio City, e-Hosting Datafort, ITEP and common thread that links all of these
itself through the advanced infrastructure and supportive TAMKEEN , TECOM Investments entities together? What other areas do
red tape free environment offered to its associates. Abdullatif Al Mulla
CEO - TECOM
provides a range of services and you want to conquer?
opportunities for international TECOM clusters are united by one goal -
Investments
corporations and companies to operate the development of Dubai's knowledge-
successfully from the Middle East. based economy. TECOM's first cluster,
An initiative born out of the vision of His Dubai Internet City, was established in
Highness Sheikh Mohammed Bin Rashid October 2000, to develop the information
Al Maktoum, Vice-President and Prime and communication technology (ICT)
Minister of the UAE and Ruler of Dubai, sector. Dubai Media City and Dubai
the TECOM Investments project began in Knowledge Village were set up
2000 as part of an ambitious and subsequently to develop the media and
visionary ten-year plan. The aim was to education sectors respectively.
revolutionise and diversify the emirate's Later we launched initiatives targeted at
booming economy, which was previously niche industries. International Media
reliant on the oil industry. Production Zone (IMPZ) was focused on
The concept stands forth as a printing and publishing and Dubai Studio
successful implementation of cluster City was dedicated to film, broadcast and
economies as propounded by Michael music production.
Porter through his theories. This is a Business process outsourcing (BPO)
familiar business model in the Arab world was another area we identified as
where industries such as gold, textiles, potentially high-growth, and therefore we
spices and electronics have all naturally launched Dubai Outsource Zone (DOZ).
clustered into 'souks'. Later, we announced the Dubai
The campus-style environments of Biotechnology and Research Park
Dubai Internet City, Dubai Media City and (DuBiotech) to develop the knowledge-
Dubai Knowledge Village provide the intensive biotechnology sector.
ultimate operations and networking TECOM is constantly exploring new
facilities. Equipment vendors are next opportunities in knowledge-based sectors
door to systems integrators for convenient where we can add value.
coordination, while the close proximity of
Dubai Media City encourages interaction What is your vision for your group in 10
between advertising agencies and years' time? How do you think
creative free-lancers. Specialist training telecommunications will transform Dubai
for companies and general academia is and what role do you think TECOM will
also available in Dubai Knowledge village. have played in this development?
The incentives for companies Over the past five years, TECOM has
entering TECOM Investments' free acquired considerable expertise in setting
zone are numerous. From support up and managing business campuses for
services provided by its internal knowledge based industries and we are
departments, sister companies and now looking to share this expertise with
subsidiaries, businesses are offered other countries.
the ultimate efficiency, convenience TECOM is in talks with governments of
and flexibility. countries in Asia and Europe to set up IT
In fact, TECOM is now exporting its and media business campuses in cities
expertise in developing and managing with high growth potential. This will create a
knowledge-industry business clusters and network of business campuses, which will
is holding discussions with several create tremendous synergies and promote
cities in Asia and Europe to establish growth both in Dubai and the regions they
business parks there. It has also tied up are located in. Our vision for TECOM in the
with Dubai Investment Group (DIG), its next 10 years is to be a leading player in
sister company in the Dubai Holding the global knowledge-based economy.
group to make strategic telecom Telecommunications is an integral part
acquisitions. of TECOM's strategy to go international.
Today, this unique free zone is We recently acquired stakes in Maltacom
the ultimate success story. Home to and Tunisie Telecom. We have also
Dubai Media City hundreds of global companies, it is invested in Interoute, the owner and
recognised internationally as a operator of Europe's largest and
world-leading business climate, most-advanced voice and data
serving information and communication network and Axiom Telecom, the largest
technology, (ITC) media, education, distributor and retailer of wireless products
biotechnology and energy. in the region.

Dubai Studio City Dubai Internet City
We seek to contribute to the economic development of

DuBiotech Headquarters
the regions we are investing in, which in the long run will
contribute to the success of our initiatives.
What other geographic markets do you wish to enter, now

that TECOM already has a presence in Malta, Tunisia, and
Europe?
Our telecom investment strategy is global with a special
focus on the Middle East and Mediterranean regions.
What are the critical components of creating a successful Dubai Knowledge Village
cluster development? Do you think that this model can be
successfully implemented in every country? Locating in a cluster gives companies greater opportunities to establish dubbing, make-up, costume designing, stage designing and building,
The single-most critical factor behind the success of a human relationships with partners, suppliers and customers critical to casting, telnet agencies as well as telecine and lab facilities.
planned cluster is the environment and infrastructure it the development of business. So, our aim to be a technology leader
provides. does not conflict with our need to build a community of knowledge- Your stated aim in supporting e-TQM is to promote quality management.
TECOM clusters have been successful because based companies. What does that mean for you?
they have provided an exceptional hard and soft Total quality management is about quality being the guiding principle of
infrastructure as well as a host of financial incentives, Demand for space in the Media and Internet Cities still exceeds supply. everything that we do. It is a tool which enables all members of our team
and business-enabling and business development What provisions have you made for further expansion? to become involved in the continuous improvement of our services. It is
services. Dubai Internet City and Dubai Media City are poised for massive also about a commitment to standards, systems and processes that
Our objective is to help companies cut down their expansion with a number of private investors developing buildings on help us achieve high customer satisfaction.
operational hassles so that they can concentrate on their Free Zone land. About 27 buildings are expected to be built in the next
core business. In addition, we provide them several five years. This expansion will create the capacity for the growth of What is TECOM's biggest strength?
opportunities for business development. Dubai Media City and Dubai Internet City into a richer and even more TECOM's biggest strength is its people. They are the ones
The success of this model depends on the support vibrant knowledge industry hub. responsible for our achievements and our continued success. And
and commitment of key stake-holders, mainly the therefore, we believe that by developing our people we can develop
government. Dubai's government has shown exceptional What kind of businesses are you seeking for prime tenancy of Studio our company.
vision and commitment in supporting TECOM's knowledge- City? From where do most of them originate?
based clusters. Dubai Studio City is a cluster for film, broadcast and music production If there was one thing in your career you would like to change or do
companies across the world. We are particularly targeting the Hollywood better, what would it be?
What impact will the convergence of communications and Bollywood film industries, which have being showing increasing I am striving to work closer with my team leaders to shift the mindset
technologies have on the need for businesses to be located interest in what Dubai Studio City has to offer. of employees so that we can raise their efficiency, productivity and
in physical proximity? How will you manage the balancing In the immediate term, we will be catering to the demand from effectiveness to meet international benchmarks rather than just
act of being a technology leader while keeping the real Dubai Media City's broadcasting companies which are looking for the local or regional. TECOM has always demonstrated its leadership in
estate projects fully occupied? infrastructure to expand. raising standards to meet international bench-marks and we will
The convergence of communication technologies has Ultimately, Dubai Studio City aims to build a large cluster of continue to do so.
revolutionised the way corporations do business and it has companies from across the industry value-chain. These include
facilitated tremendous efficiencies. But you cannot limit the production companies, support service providers offering production Tel.: +9714 391 1111
value of human interaction in conducting business. and post-production facilities, animation studios and services like www.tecom.ae

Dubai Studio City Dubai Internet City
We seek to contribute to the economic development of

DuBiotech Headquarters
the regions we are investing in, which in the long run will
contribute to the success of our initiatives.
What other geographic markets do you wish to enter, now

that TECOM already has a presence in Malta, Tunisia, and
Europe?
Our telecom investment strategy is global with a special
focus on the Middle East and Mediterranean regions.
What are the critical components of creating a successful Dubai Knowledge Village
cluster development? Do you think that this model can be
successfully implemented in every country? Locating in a cluster gives companies greater opportunities to establish dubbing, make-up, costume designing, stage designing and building,
The single-most critical factor behind the success of a human relationships with partners, suppliers and customers critical to casting, telnet agencies as well as telecine and lab facilities.
planned cluster is the environment and infrastructure it the development of business. So, our aim to be a technology leader
provides. does not conflict with our need to build a community of knowledge- Your stated aim in supporting e-TQM is to promote quality management.
TECOM clusters have been successful because based companies. What does that mean for you?
they have provided an exceptional hard and soft Total quality management is about quality being the guiding principle of
infrastructure as well as a host of financial incentives, Demand for space in the Media and Internet Cities still exceeds supply. everything that we do. It is a tool which enables all members of our team
and business-enabling and business development What provisions have you made for further expansion? to become involved in the continuous improvement of our services. It is
services. Dubai Internet City and Dubai Media City are poised for massive also about a commitment to standards, systems and processes that
Our objective is to help companies cut down their expansion with a number of private investors developing buildings on help us achieve high customer satisfaction.
operational hassles so that they can concentrate on their Free Zone land. About 27 buildings are expected to be built in the next
core business. In addition, we provide them several five years. This expansion will create the capacity for the growth of What is TECOM's biggest strength?
opportunities for business development. Dubai Media City and Dubai Internet City into a richer and even more TECOM's biggest strength is its people. They are the ones
The success of this model depends on the support vibrant knowledge industry hub. responsible for our achievements and our continued success. And
and commitment of key stake-holders, mainly the therefore, we believe that by developing our people we can develop
government. Dubai's government has shown exceptional What kind of businesses are you seeking for prime tenancy of Studio our company.
vision and commitment in supporting TECOM's knowledge- City? From where do most of them originate?
based clusters. Dubai Studio City is a cluster for film, broadcast and music production If there was one thing in your career you would like to change or do
companies across the world. We are particularly targeting the Hollywood better, what would it be?
What impact will the convergence of communications and Bollywood film industries, which have being showing increasing I am striving to work closer with my team leaders to shift the mindset
technologies have on the need for businesses to be located interest in what Dubai Studio City has to offer. of employees so that we can raise their efficiency, productivity and
in physical proximity? How will you manage the balancing In the immediate term, we will be catering to the demand from effectiveness to meet international benchmarks rather than just
act of being a technology leader while keeping the real Dubai Media City's broadcasting companies which are looking for the local or regional. TECOM has always demonstrated its leadership in
estate projects fully occupied? infrastructure to expand. raising standards to meet international bench-marks and we will
The convergence of communication technologies has Ultimately, Dubai Studio City aims to build a large cluster of continue to do so.
revolutionised the way corporations do business and it has companies from across the industry value-chain. These include
facilitated tremendous efficiencies. But you cannot limit the production companies, support service providers offering production Tel.: +9714 391 1111
value of human interaction in conducting business. and post-production facilities, animation studios and services like www.tecom.ae

Dubai Police.qxp 12/28/2006 11:01 AM Page 1
Protect and Serve

Best of Dubai
Starting its days as a one-station force with just 29

members, the Dubai Police have grown considerably over
the last 50 years to become a 15,000 strong organization
with a reputation for safety and security that is second-
to-none in the Gulf region.
electronic finger printing and implementation of the paperless

department concept. Dubai Police were also among the first in
the Gulf to utilize the Automatic Vehicle Locator using Loran C
signals and the first to replace this system with satellite and GPS.
Under his guidance and the unflinching support of the
Leadership, the Dubai Police Force is a highly efficient and
modern arm of government, with a humane face. Lieutenant-
General Khalfan hasn’t forgotten his community responsibilities.
“Community police means a police that is acceptable amongst
HH Sheikh Mohammed Bin Rashid Al Maktoum with
General Dhahi Khalfan Tamim, Commander and Chief of Dubai Police The Dubai Police force was established of the Dubai Police, a position he still society, its word reaches people and gets a response from them,”
at the opening of Dubai Police Headquarters in 2006 in January 1956 when the civil guards holds to this day. he said. “I believe we cannot be a community police unless we
employed to protect souqs were Having joined the force as a 17-year- share with the people their worries, tragedies and happiness.”
promoted to the regular force following old Cadet Officer, Lieutenant-General Under the guidance of a leader who considers policing not
an order from the late Sheikh Rashid Khalfan quickly rose up the ranks to just about arresting criminals, but also providing exceptional
Bin Saeed Al Maktoum. His son, assume complete authority while still levels of public service, it is no wonder the Dubai Police have
Sheikh Mohammed Bin Rashid Al only 28. Despite his relative youth, the recorded a community satisfaction rating of 85 per cent, an
Maktoum, vice-president and prime new chief of police quickly set about enormous achievement considering the diverse nature of the
minister of the UAE and Ruler of Dubai, bringing the organization into the Dubai population.
was appointed as the first chief of modern world with his first project the It is precisely this dedication to community that Lieutenant-
police. Gradually a comprehensive establishment of a Crime Lab. “In those General Khalfan believes will maintain Dubai as one of the safest
agenda was developed for the local days there were no police labs,” he places on the globe to live and work. Despite the political geo-
population to acquire the necessary said in an interview to mark 50 years of sensitivities of the region overall, the emirate is a haven of safety
skills for taking charge of their own the Dubai Police. “The statement would and prosperity. “If we succeed in strongly establishing the
force. This dream was realized in 1975 be recorded and the matter would concept of community police we will be able to discover more
with the appointment of Colonel either be settled or disputed in a crimes, face the dangers of terrorism and large crimes because
Abdullah Khalfan Abulhoul as director haphazard manner.” the public is willing to cooperate with the police”, he concludes.
of the Dubai Police and Colonel From the concept of the Crime Lab,
Mohammad Saeed Al Gaith as his the Dubai Police force was the first Tel.: +9714 269 2222
deputy. In 1980, Lieutenant-General Arab police force to apply DNA testing HH Sheikh Mohammed Bin Rashid Al Maktoum with www.dubaipolice.gov.ae
General Dhahi Khalfan Tamim, Commander and Chief of Dubai Police
Dhahi Khalfan Tamim took over as chief to criminal investigations, the use of

Dubai Police.qxp 12/28/2006 11:01 AM Page 1
Protect and Serve

Best of Dubai
Starting its days as a one-station force with just 29

members, the Dubai Police have grown considerably over
the last 50 years to become a 15,000 strong organization
with a reputation for safety and security that is second-
to-none in the Gulf region.
electronic finger printing and implementation of the paperless

department concept. Dubai Police were also among the first in
the Gulf to utilize the Automatic Vehicle Locator using Loran C
signals and the first to replace this system with satellite and GPS.
Under his guidance and the unflinching support of the
Leadership, the Dubai Police Force is a highly efficient and
modern arm of government, with a humane face. Lieutenant-
General Khalfan hasn’t forgotten his community responsibilities.
“Community police means a police that is acceptable amongst
HH Sheikh Mohammed Bin Rashid Al Maktoum with
General Dhahi Khalfan Tamim, Commander and Chief of Dubai Police The Dubai Police force was established of the Dubai Police, a position he still society, its word reaches people and gets a response from them,”
at the opening of Dubai Police Headquarters in 2006 in January 1956 when the civil guards holds to this day. he said. “I believe we cannot be a community police unless we
employed to protect souqs were Having joined the force as a 17-year- share with the people their worries, tragedies and happiness.”
promoted to the regular force following old Cadet Officer, Lieutenant-General Under the guidance of a leader who considers policing not
an order from the late Sheikh Rashid Khalfan quickly rose up the ranks to just about arresting criminals, but also providing exceptional
Bin Saeed Al Maktoum. His son, assume complete authority while still levels of public service, it is no wonder the Dubai Police have
Sheikh Mohammed Bin Rashid Al only 28. Despite his relative youth, the recorded a community satisfaction rating of 85 per cent, an
Maktoum, vice-president and prime new chief of police quickly set about enormous achievement considering the diverse nature of the
minister of the UAE and Ruler of Dubai, bringing the organization into the Dubai population.
was appointed as the first chief of modern world with his first project the It is precisely this dedication to community that Lieutenant-
police. Gradually a comprehensive establishment of a Crime Lab. “In those General Khalfan believes will maintain Dubai as one of the safest
agenda was developed for the local days there were no police labs,” he places on the globe to live and work. Despite the political geo-
population to acquire the necessary said in an interview to mark 50 years of sensitivities of the region overall, the emirate is a haven of safety
skills for taking charge of their own the Dubai Police. “The statement would and prosperity. “If we succeed in strongly establishing the
force. This dream was realized in 1975 be recorded and the matter would concept of community police we will be able to discover more
with the appointment of Colonel either be settled or disputed in a crimes, face the dangers of terrorism and large crimes because
Abdullah Khalfan Abulhoul as director haphazard manner.” the public is willing to cooperate with the police”, he concludes.
of the Dubai Police and Colonel From the concept of the Crime Lab,
Mohammad Saeed Al Gaith as his the Dubai Police force was the first Tel.: +9714 269 2222
deputy. In 1980, Lieutenant-General Arab police force to apply DNA testing HH Sheikh Mohammed Bin Rashid Al Maktoum with www.dubaipolice.gov.ae
General Dhahi Khalfan Tamim, Commander and Chief of Dubai Police
Dhahi Khalfan Tamim took over as chief to criminal investigations, the use of

Best of Dubai
At 500 meters high, Burj Al Alam will most exclusive brand names in
beat the Petronas Twin Towers of retail. “We are still in the midst of
Kuala Lumpur and the Sears Tower interviewing prospective retailers for
The World Tower of Chicago as the world’s tallest
commercial landmark. “I was very
our shopping mall,” says Ali. “A total
of 330,000 square feet of leasable
much inspired by Toronto’s CN space is being reserved for only the
Tower and especially its observation top names in the business.”
When Fortune Group first announced the launch of Burj Al Alam, the deck,” says Syed Mohammed Ali, An array of resources to satisfy
Chief Executive Officer, Fortune the requirements of distinguished
world’s tallest commercial tower; it promised to construct one of the most Group. “Burj Al Alam will allow hotel guests will be on offer at Burj
impressive landmarks in Dubai. Replete with luxurious value additions, visitors to view neighbouring Al Alam. The tallest hotel in the
this vertical landmark will house offices, an exclusive shopping mall, the emirates from its state of the art world will consist of 200 suites, 104
roof deck, the first of its kind in the serviced apartments and 6 F&B
world’s tallest 5-star hotel, serviced apartments, the world’s highest region.” outlets. Many international hotel
restaurant as well as the world’s first rooftop spa. At almost half a Prior to the project’s launch in chains have been considered
kilometre into the sky, Burj Al Alam, or ‘World Tower,’ as it is known in Business Bay, there was debate on for management of the hotel but
how tall the building should be. we have not yet ruled out the
English, is guaranteed to become one of the finest architectural “Some felt that 108 stories would be prospect of managing it ourselves,
achievements in the world. impossible to achieve, that it was the possibilities are endless,”
too high,” explains Ahmed Hashim he adds.
Khoory, Chairman, Fortune Group. Whether you are looking for
“With the help of our team, candlelit dinners, light snacks or a
consultants and overall goodwill, sunlit patio, Burj Al Alam is bound to
we found the confidence we have it. “Diverse cuisines,
needed to forge ahead with this breathtaking views and impeccable
incredible project.” service will combine to make Burj Al
The team behind Burj Al Alam Alam’s restaurants amongst the
consists of an impressive best in the world”.
combination of architects and The world’s highest spa also
consultants. Ove Arup, one of the promises to be amongst its most
Since the launch of the project Fortune Group
have sold 50% of the project in terms of offices. world’s top engineering firms and luxurious. Personalised
Nihon Sekkei, renowned programmes, services and
architecture design firm, are just a treatments will all be on offer to
few of the names associated with discerning spa aficionados. “Burj Al
Burj Al Alam. “We chose Japanese Alam seeks to house the most elite
consultants primarily because of spa in the world and for this Fortune
their specialisation in earthquake Group is negotiating and consulting
protective construction. “We are on plans with some of the best spas
determined to build the strongest globally,” says Ali. Signature
possible structure that will withstand treatments utilising plants and
the test of time,” Ali explains. minerals also represent the range
The tower derives its inspiration and variety of services to be offered
from nature. Viewed from the top, its at the spa.
hexagonal tip will look like a The tower is strategically
blossoming flower with petals designed to enhance the view of
opening outward. At another level, Business Bay Creek on the South
the six distinct ‘petals,’ or side and Emaar’s Burj Dubai high-
demarcations, are said to pay rise tower on the North. “The
tribute to the Six Sigma process of phenomenal growth of Dubai’s
business improvement. This befits economic infrastructure has
the underlying entrepreneurial spirit led to an increased demand for
Syed Muhammed Ali
CEO - Fortune Group of Business Bay and Dubai as a premier office space. Burj
whole. Al Alam will provide the finest
Burj Al Alam plans to offer corporate environment to top
unrivalled facilities to its corporate companies, investors and
tenants with each floor divided into businesses,” Ali feels. “I can’t
six ‘petals’. The division will allow think of a better place in the
the flexibility of mixed tenancy world right now to be building such
planning and can even be an iconic structure.”
subdivided to optimise efficiency With one of the best addresses
and productivity. As a testament on Business Bay and a long list of
to their success, the offices first must-see attractions, Burj Al Alam is
went on sale in May 2006 and bound to become one of the
within three months, nearly half were region’s most exciting landmarks.
already sold.
Burj Al Alam will feature a unique Tel.: +9714 331 6789
shopper’s arcade, consisting of the www.burjalalam.com

Best of Dubai
At 500 meters high, Burj Al Alam will most exclusive brand names in
beat the Petronas Twin Towers of retail. “We are still in the midst of
Kuala Lumpur and the Sears Tower interviewing prospective retailers for
The World Tower of Chicago as the world’s tallest
commercial landmark. “I was very
our shopping mall,” says Ali. “A total
of 330,000 square feet of leasable
much inspired by Toronto’s CN space is being reserved for only the
Tower and especially its observation top names in the business.”
When Fortune Group first announced the launch of Burj Al Alam, the deck,” says Syed Mohammed Ali, An array of resources to satisfy
Chief Executive Officer, Fortune the requirements of distinguished
world’s tallest commercial tower; it promised to construct one of the most Group. “Burj Al Alam will allow hotel guests will be on offer at Burj
impressive landmarks in Dubai. Replete with luxurious value additions, visitors to view neighbouring Al Alam. The tallest hotel in the
this vertical landmark will house offices, an exclusive shopping mall, the emirates from its state of the art world will consist of 200 suites, 104
roof deck, the first of its kind in the serviced apartments and 6 F&B
world’s tallest 5-star hotel, serviced apartments, the world’s highest region.” outlets. Many international hotel
restaurant as well as the world’s first rooftop spa. At almost half a Prior to the project’s launch in chains have been considered
kilometre into the sky, Burj Al Alam, or ‘World Tower,’ as it is known in Business Bay, there was debate on for management of the hotel but
how tall the building should be. we have not yet ruled out the
English, is guaranteed to become one of the finest architectural “Some felt that 108 stories would be prospect of managing it ourselves,
achievements in the world. impossible to achieve, that it was the possibilities are endless,”
too high,” explains Ahmed Hashim he adds.
Khoory, Chairman, Fortune Group. Whether you are looking for
“With the help of our team, candlelit dinners, light snacks or a
consultants and overall goodwill, sunlit patio, Burj Al Alam is bound to
we found the confidence we have it. “Diverse cuisines,
needed to forge ahead with this breathtaking views and impeccable
incredible project.” service will combine to make Burj Al
The team behind Burj Al Alam Alam’s restaurants amongst the
consists of an impressive best in the world”.
combination of architects and The world’s highest spa also
consultants. Ove Arup, one of the promises to be amongst its most
Since the launch of the project Fortune Group
have sold 50% of the project in terms of offices. world’s top engineering firms and luxurious. Personalised
Nihon Sekkei, renowned programmes, services and
architecture design firm, are just a treatments will all be on offer to
few of the names associated with discerning spa aficionados. “Burj Al
Burj Al Alam. “We chose Japanese Alam seeks to house the most elite
consultants primarily because of spa in the world and for this Fortune
their specialisation in earthquake Group is negotiating and consulting
protective construction. “We are on plans with some of the best spas
determined to build the strongest globally,” says Ali. Signature
possible structure that will withstand treatments utilising plants and
the test of time,” Ali explains. minerals also represent the range
The tower derives its inspiration and variety of services to be offered
from nature. Viewed from the top, its at the spa.
hexagonal tip will look like a The tower is strategically
blossoming flower with petals designed to enhance the view of
opening outward. At another level, Business Bay Creek on the South
the six distinct ‘petals,’ or side and Emaar’s Burj Dubai high-
demarcations, are said to pay rise tower on the North. “The
tribute to the Six Sigma process of phenomenal growth of Dubai’s
business improvement. This befits economic infrastructure has
the underlying entrepreneurial spirit led to an increased demand for
Syed Muhammed Ali
CEO - Fortune Group of Business Bay and Dubai as a premier office space. Burj
whole. Al Alam will provide the finest
Burj Al Alam plans to offer corporate environment to top
unrivalled facilities to its corporate companies, investors and
tenants with each floor divided into businesses,” Ali feels. “I can’t
six ‘petals’. The division will allow think of a better place in the
the flexibility of mixed tenancy world right now to be building such
planning and can even be an iconic structure.”
subdivided to optimise efficiency With one of the best addresses
and productivity. As a testament on Business Bay and a long list of
to their success, the offices first must-see attractions, Burj Al Alam is
went on sale in May 2006 and bound to become one of the
within three months, nearly half were region’s most exciting landmarks.
already sold.
Burj Al Alam will feature a unique Tel.: +9714 331 6789
shopper’s arcade, consisting of the www.burjalalam.com

Comparisons Defied.qxp 1/2/2007 9:44 AM Page 1
Comparisons Defied
Best of Dubai
More than a sunbathing hotspot or the ultimate duty-free shopping haven,

Dubai, otherwise known as the 'Pearl of the Gulf', is a pulsating
architectural, economic and cultural metropolis-in-the-making that defies
standard definition. With a population of just over one to one and a half
million, and only 12 per cent of those being local citizens, Dubai is a
veritable cultural melting pot, where more than 180 different nationalities
co-exist within this relatively small city-state of just 906.1 million sq. metres.
Imagine venturing into the desert on a camel
trek in the morning and brushing up on your
skiing skills in the world's largest indoor ski-
slope in the afternoon. In Dubai, this and
more is possible. How about haggling for
authentic Middle-Eastern trinkets in an air
conditioned souq whilst pondering buying a
chunk of the largest man-made land
reclamation project development in the
world - The Palm? Have you considered
owning your own island? Fancy enjoying the
amenities of the West, whilst basking in the
service culture of the East? If so, this emirate
is the right place for you.
While Abu Dhabi has immense oil wealth,
which is being shrewdly invested, Dubai no
longer relies on its dwindling oil reserves to
expand its growing economy. With projected
growth touching a sustainable 16 per cent
per annum Dubai is undeniably a booming
emirate that is showing the way of economic
diversification to neighbouring states keen to
replicate the emirate's success and growing
kudos worldwide.
Over the years Dubai has not only
consolidated its position as a key trading
hub between the East and the West, it has
led the way as an attractive tax-free
business centre where legal formalities are
not bound by the widespread red tape Jumeirah Emirates Towers, taking hospitality to stellar heights
found elsewhere.
Safe, clean and efficient, Dubai is a
FAST FACTS
great place to live and work. Whilst climates
soar into the 40's (centigrade) between May Location of UAE Middle East, bordering the Gulf of Oman and the Arabian Gulf, between Oman and Saudi Arabia.
Geographic Coordinates 24 00 N, 54 00 E
and October, life is indeed balmy during the Population Dubai and UAE 1.67 million, set to increase to 3.5 million by 2010. (UAE 4.2 million 2006).
rest of the year. This is not to say that Ethnic Groups Emirati Nationals15%, other Arab and Iranian 23%, South Asian 50%,
everything in the emirate is perfect. Inflation, other expatriates (includes Westerners and East Asians) 8% (figures for whole of the UAE)
Religions Muslim 96%, Christian, Hindu and other 4%
officially recorded at 3 per cent per annum, Languages Arabic (official), Persian, English, Hindi, Urdu.
but unofficially pegged at 18 per cent per Independence Formerly part of the Trucial States of Oman, on the 2nd December 1971 six of the states
cent, is tarnishing the image of Dubai, (Abu-Dhabi, Ajman, Al Fujairah, Sharjah, Umm al Quwain and Dubai merged to form the
United Arab Emirates (UAE). They were joined by Ras Al Khaimah in 1972.
making the luxury lifestyle ideal a mirage Government Type Federation with specified powers delegated to the UAE Federal Government and other powers reserved to member emirates.
for many. Political parties and leaders No political parties. In Dubai the Al-Maktoum family rules. Currently, H.H. Sheikh Mohammed Bin Rashid Al-Maktoum is the Ruler.
Never asleep, always exciting, Environmental issues Lack of natural freshwater resources compensated by desalination plants; desertification; beach pollution from oil spills.
Natural Resources Petroleum, natural gas (strategic location along southern approaches to Strait of Hormuz, a vital transit point for world crude oil.)
Dubai is the safest, yet definitely the hippest Natural Hazards Frequent sand and dust storms.
place to live in the Middle East, which Climate Dubai has a sub-tropical, arid climate. Rainfall is infrequent and irregular and usually amounts to five days a year.
is why Dubai continues to be the third most The average daily maximum temperature is 75 degrees Fahrenheit in January rising to 105 degrees Fahrenheit in July.
Clothing Dubai is a cosmopolitan city and most types of casual dress can be worn.
popular long-haul destination (after However, in deference to local customs and norms it is a good idea not to wear very short or tight clothing.
Emirates Burj Al Arab is an enduring architectural and hospitality landmark
Barbados and Mauritius) for British Airways Business Days Public and private sectors now have Friday-Saturday weekends from September 2006.
THE glitziest of the seven-strong United Arab Strategically located at the crossroads of Holidays. Impressive architectural Shops and supermarkets are open seven days a week, though on Fridays they start business after the afternoon prayers.
Local Time The UAE is four hours ahead of GMT.
Emirates Federation, Dubai boasts enthralling continents and time zones, the distinctions landmarks, excellent restaurants and a
Country Dialling Code +9714
contrasts that underscore the speed of between old and new are deliberate. Dubai vibrant nightlife, added to striking sandy Internet Code .ae
development and the wealth that has been displays a captivating blend of traditional Arab, beaches, mind-blowing theme parks and an Currency UAE Dirham (AED)
Exchange Rates UAE Dirhams per US dollar 3.67
engendered by the repatriation of vast Islamic values and culture with the modernity of accessible culture and history make this the
Electricity 220 or 240 volts AC 50 HZ
capital inflows to the region. a tolerant and cosmopolitan living environment. ideal place to be.

Comparisons Defied.qxp 1/2/2007 9:44 AM Page 1
Comparisons Defied
Best of Dubai
More than a sunbathing hotspot or the ultimate duty-free shopping haven,

Dubai, otherwise known as the 'Pearl of the Gulf', is a pulsating
architectural, economic and cultural metropolis-in-the-making that defies
standard definition. With a population of just over one to one and a half
million, and only 12 per cent of those being local citizens, Dubai is a
veritable cultural melting pot, where more than 180 different nationalities
co-exist within this relatively small city-state of just 906.1 million sq. metres.
Imagine venturing into the desert on a camel
trek in the morning and brushing up on your
skiing skills in the world's largest indoor ski-
slope in the afternoon. In Dubai, this and
more is possible. How about haggling for
authentic Middle-Eastern trinkets in an air
conditioned souq whilst pondering buying a
chunk of the largest man-made land
reclamation project development in the
world - The Palm? Have you considered
owning your own island? Fancy enjoying the
amenities of the West, whilst basking in the
service culture of the East? If so, this emirate
is the right place for you.
While Abu Dhabi has immense oil wealth,
which is being shrewdly invested, Dubai no
longer relies on its dwindling oil reserves to
expand its growing economy. With projected
growth touching a sustainable 16 per cent
per annum Dubai is undeniably a booming
emirate that is showing the way of economic
diversification to neighbouring states keen to
replicate the emirate's success and growing
kudos worldwide.
Over the years Dubai has not only
consolidated its position as a key trading
hub between the East and the West, it has
led the way as an attractive tax-free
business centre where legal formalities are
not bound by the widespread red tape Jumeirah Emirates Towers, taking hospitality to stellar heights
found elsewhere.
Safe, clean and efficient, Dubai is a
FAST FACTS
great place to live and work. Whilst climates
soar into the 40's (centigrade) between May Location of UAE Middle East, bordering the Gulf of Oman and the Arabian Gulf, between Oman and Saudi Arabia.
Geographic Coordinates 24 00 N, 54 00 E
and October, life is indeed balmy during the Population Dubai and UAE 1.67 million, set to increase to 3.5 million by 2010. (UAE 4.2 million 2006).
rest of the year. This is not to say that Ethnic Groups Emirati Nationals15%, other Arab and Iranian 23%, South Asian 50%,
everything in the emirate is perfect. Inflation, other expatriates (includes Westerners and East Asians) 8% (figures for whole of the UAE)
Religions Muslim 96%, Christian, Hindu and other 4%
officially recorded at 3 per cent per annum, Languages Arabic (official), Persian, English, Hindi, Urdu.
but unofficially pegged at 18 per cent per Independence Formerly part of the Trucial States of Oman, on the 2nd December 1971 six of the states
cent, is tarnishing the image of Dubai, (Abu-Dhabi, Ajman, Al Fujairah, Sharjah, Umm al Quwain and Dubai merged to form the
United Arab Emirates (UAE). They were joined by Ras Al Khaimah in 1972.
making the luxury lifestyle ideal a mirage Government Type Federation with specified powers delegated to the UAE Federal Government and other powers reserved to member emirates.
for many. Political parties and leaders No political parties. In Dubai the Al-Maktoum family rules. Currently, H.H. Sheikh Mohammed Bin Rashid Al-Maktoum is the Ruler.
Never asleep, always exciting, Environmental issues Lack of natural freshwater resources compensated by desalination plants; desertification; beach pollution from oil spills.
Natural Resources Petroleum, natural gas (strategic location along southern approaches to Strait of Hormuz, a vital transit point for world crude oil.)
Dubai is the safest, yet definitely the hippest Natural Hazards Frequent sand and dust storms.
place to live in the Middle East, which Climate Dubai has a sub-tropical, arid climate. Rainfall is infrequent and irregular and usually amounts to five days a year.
is why Dubai continues to be the third most The average daily maximum temperature is 75 degrees Fahrenheit in January rising to 105 degrees Fahrenheit in July.
Clothing Dubai is a cosmopolitan city and most types of casual dress can be worn.
popular long-haul destination (after However, in deference to local customs and norms it is a good idea not to wear very short or tight clothing.
Emirates Burj Al Arab is an enduring architectural and hospitality landmark
Barbados and Mauritius) for British Airways Business Days Public and private sectors now have Friday-Saturday weekends from September 2006.
THE glitziest of the seven-strong United Arab Strategically located at the crossroads of Holidays. Impressive architectural Shops and supermarkets are open seven days a week, though on Fridays they start business after the afternoon prayers.
Local Time The UAE is four hours ahead of GMT.
Emirates Federation, Dubai boasts enthralling continents and time zones, the distinctions landmarks, excellent restaurants and a
Country Dialling Code +9714
contrasts that underscore the speed of between old and new are deliberate. Dubai vibrant nightlife, added to striking sandy Internet Code .ae
development and the wealth that has been displays a captivating blend of traditional Arab, beaches, mind-blowing theme parks and an Currency UAE Dirham (AED)
Exchange Rates UAE Dirhams per US dollar 3.67
engendered by the repatriation of vast Islamic values and culture with the modernity of accessible culture and history make this the
Electricity 220 or 240 volts AC 50 HZ
capital inflows to the region. a tolerant and cosmopolitan living environment. ideal place to be.

Dubai's World Records Strange but true…..
- The World's tallest and most luxurious hotel, Burj Al Arab. The - Dubai bred the world's
only self-styled all suites hotel, which is taller than the Eiffel tower, first cross between a camel
is just 65 metres shorter than the Empire State building in New and a llama: the 'Cama'
York. However, this building has the energy requirements of a was born in 1998.
small city. - Dubai boasts the world's
- The World's tallest building,Burj Dubai (under construction). tallest stained glass mural,
- The World's biggest Duty Free shopping complex. measuring approximately
- The World's richest horse race. 41 metres high and 9
- The World's first team to tour the globe in cars. The team covered metres wide.
more than 96,000 kilometres and visited 48 countries in the - Dubai prepared the world's
Middle East, Europe, the Americas, Asia, Africa and Australia. biggest bowl of Biryani.
- The World's most expensive water theme park. and world's largest
- The World's first Islamic Commercial Bank. chocolate bar.
- The World's Longest and Heaviest Gold Chain. - Dubai has made the world's largest mattress, the world's longest
- The World's Biggest Artificial Islands, Palm Jumeirah and Palm sofa and the world's biggest chair, not forgetting the world's biggest
Jebel Ali. The islands, like the Great Wall of China, will be visible shopping bag.
from space, as far away as the moon. - Dubai held the highest tennis court play. In preparation for the
- The World's biggest and tallest indoor Snow Ski Resort - a 320 Dubai Duty Free Men's Open, Andre Agassi and Roger Federer
metre downhill skiing slope. were invited to have a friendly match on the world's highest tennis
court on the helipad of the Burj Al Arab. Tiger Woods has also teed
Useful Links off from the Burj's helipad.
- If you are involved in a motor accident in which another party is
UAE Government www.uae.gov.ae injured, you will automatically go to jail until the injured person is
Dubai Municipality www.dm.gov.ae released from hospital.
Dubai Chamber of Commerce and Industry www.dcci.org - As recently as 1952, there weren't any schools and even today
Dubai Police Headquarters www.dubaipolice.gov.ae only primary education is compulsory.
Political Resources on the Net www.politicalresources.net - Today in local universities, women outnumber men by three to one,
Dubai City Guide www.dubaicityguide.com yet women only represent 40 percent of the workforce.
Dubai Tourism and Commerce www.dubaitourism.co.ae - In 2006, 24 per cent of the world's 125,000 construction cranes
Dubai Dept. of Economic Development www.dubaided.gov.ae were operating in Dubai.
Aquatic fun at Wild Wadi

Dubai's World Records Strange but true…..
- The World's tallest and most luxurious hotel, Burj Al Arab. The - Dubai bred the world's
only self-styled all suites hotel, which is taller than the Eiffel tower, first cross between a camel
is just 65 metres shorter than the Empire State building in New and a llama: the 'Cama'
York. However, this building has the energy requirements of a was born in 1998.
small city. - Dubai boasts the world's
- The World's tallest building,Burj Dubai (under construction). tallest stained glass mural,
- The World's biggest Duty Free shopping complex. measuring approximately
- The World's richest horse race. 41 metres high and 9
- The World's first team to tour the globe in cars. The team covered metres wide.
more than 96,000 kilometres and visited 48 countries in the - Dubai prepared the world's
Middle East, Europe, the Americas, Asia, Africa and Australia. biggest bowl of Biryani.
- The World's most expensive water theme park. and world's largest
- The World's first Islamic Commercial Bank. chocolate bar.
- The World's Longest and Heaviest Gold Chain. - Dubai has made the world's largest mattress, the world's longest
- The World's Biggest Artificial Islands, Palm Jumeirah and Palm sofa and the world's biggest chair, not forgetting the world's biggest
Jebel Ali. The islands, like the Great Wall of China, will be visible shopping bag.
from space, as far away as the moon. - Dubai held the highest tennis court play. In preparation for the
- The World's biggest and tallest indoor Snow Ski Resort - a 320 Dubai Duty Free Men's Open, Andre Agassi and Roger Federer
metre downhill skiing slope. were invited to have a friendly match on the world's highest tennis
court on the helipad of the Burj Al Arab. Tiger Woods has also teed
Useful Links off from the Burj's helipad.
- If you are involved in a motor accident in which another party is
UAE Government www.uae.gov.ae injured, you will automatically go to jail until the injured person is
Dubai Municipality www.dm.gov.ae released from hospital.
Dubai Chamber of Commerce and Industry www.dcci.org - As recently as 1952, there weren't any schools and even today
Dubai Police Headquarters www.dubaipolice.gov.ae only primary education is compulsory.
Political Resources on the Net www.politicalresources.net - Today in local universities, women outnumber men by three to one,
Dubai City Guide www.dubaicityguide.com yet women only represent 40 percent of the workforce.
Dubai Tourism and Commerce www.dubaitourism.co.ae - In 2006, 24 per cent of the world's 125,000 construction cranes
Dubai Dept. of Economic Development www.dubaided.gov.ae were operating in Dubai.
Aquatic fun at Wild Wadi

"…Always smile and greet the guest
first before the guest greets you. As a
first response to a guest's request,
you can never say no - you've got to
CHAPTER 2
try to make it a yes". Hotels & Hospitality
Gerald Lawless, CEO Jumeirah Group
"…Always smile and greet the guest
first before the guest greets you. As a
first response to a guest's request,
you can never say no - you've got to
CHAPTER 2
try to make it a yes". Hotels & Hospitality
Gerald Lawless, CEO Jumeirah Group
Tying the knot - again
“Be hospitable”. When founder Conrad Hilton voiced

this famous motto for his eponymous chain of hotels,
little did he know that the industry would eventually be
mired by cutthroat competition, as well as the
challenges of segmentation and branding, exacerbated
by feverish globalisation.
Guy Epsom, Regional Director of Sales and Marketing Al Sharq Palace suite
This is probably why the two Hilton apart from other international hotel brands,
behemoths: Hilton Hotels Corporation (HCC) and keep us committed to our global
and Hilton International (HI) have joined philosophy", Epsom explains.
hands once again in what is hoped will be a With the UAE being touted as the fourth
mega marriage of convenience. most visited region in the world, and Qatar
After splitting up over 40 years ago, the enjoying the second fastest GDP growth
unified company is currently the world's behind China, Hilton has homed in on these
leader with over 2,800 hotels and 490,000 two hotspots.
rooms in more than 80 countries. The first phase of a Hilton Worldwide
Complementing each other's markets, the Resort in Ras Al Khaimah, UAE opens later
former built its name on an ethos of reliability this year. A third Hilton property is also
and service, whilst the latter positioned itself coming to life in Dubai: The Hilton Jumeirah
as an up scale provider of 'unforgettable Beach Club will open in 2007 as an upper
experiences'. Together, boasting a superlative crust leisure haven overlooking the
family of brands such as: Hilton®, Conrad®, Jumeirah beach strip, with 50 cabanas
The Waldorf=Astoria Collection™, and seven food and beverage outlets
Doubletree®, Hampton Inn® and many more, catering to the flourishing Dubai Marina
the sky is the limit. complex. In addition, Conrad marks
In the Arabian Peninsula, the Hilton its entry into the Gulf with a 400-room
heritage stretches back over 30 years, when opening on the Sheikh Zayed road in
it became the first international hotel brand to Dubai, in 2008.
open a property in the UAE - the Hilton Al Ain Last but not least, the Hilton Doha, the
in 1972. Today, the company currently company's first foray into the Qatari market,
operates 31 hotels, with eight in the UAE. will open by December 2007. Standing
"The Middle East hosts an endless amount of proud over the Corniche, the striking blue
opportunity for the hotel industry, and the 300-room property replete with grand
Hilton brand will continue to persevere with ballroom, 12 state-of-the-art meeting rooms
this opportunity. The region's shifting and internationally placed restaurants like
landscape can be challenging, but we BiCE restaurant, represents yet another
always love a challenge! It is our aim to have example of how rapidly the organisation
a landmark property in every major city in the evolves despite the noise and fanfare
Gulf", says Guy Epsom, Regional Director of created by other hotel chains that are
Sales and Marketing, Hilton International, miniscule in comparison.
Arabian Peninsula. HI was a regional heavyweight before,
With the expanded brand range, this and together with its US partner, the
gigantic purveyor of the inimitable 'Hilton erstwhile HHC, they stand to blossom even
Moment' is now able to offer regional further as a unified family of brands
customers more choice and flexibility. The spanning diverse hospitality segments and
company is also capitalising on emerging typologies.
gaps in the market, such as the rising The test of this nascent relationship
demand for budget hotels. New brands like will be to ensure that as a result of the
DoubleTree® and Hampton Inn® will focus on integration, Hilton cements its foothold on the
budget travellers, while simultaneously industry sector, making it a true global
carrying the quality assurance that is company and brazen competitor. Ultimately,
associated with the Hilton name. "As the the winners will be the loyal Hilton
region's hospitality industry continues to customers who can look forward to even
unfold, hotels will continue to be built. Hilton more options and services as a result
gives you more care, rewards you for your of this mighty merger.
loyalty and offers unique properties in key
Al Sharq Palace lobby
locations. It is these factors that set Hilton www.hiltonworldwide.com

Tying the knot - again
“Be hospitable”. When founder Conrad Hilton voiced

this famous motto for his eponymous chain of hotels,
little did he know that the industry would eventually be
mired by cutthroat competition, as well as the
challenges of segmentation and branding, exacerbated
by feverish globalisation.
Guy Epsom, Regional Director of Sales and Marketing Al Sharq Palace suite
This is probably why the two Hilton apart from other international hotel brands,
behemoths: Hilton Hotels Corporation (HCC) and keep us committed to our global
and Hilton International (HI) have joined philosophy", Epsom explains.
hands once again in what is hoped will be a With the UAE being touted as the fourth
mega marriage of convenience. most visited region in the world, and Qatar
After splitting up over 40 years ago, the enjoying the second fastest GDP growth
unified company is currently the world's behind China, Hilton has homed in on these
leader with over 2,800 hotels and 490,000 two hotspots.
rooms in more than 80 countries. The first phase of a Hilton Worldwide
Complementing each other's markets, the Resort in Ras Al Khaimah, UAE opens later
former built its name on an ethos of reliability this year. A third Hilton property is also
and service, whilst the latter positioned itself coming to life in Dubai: The Hilton Jumeirah
as an up scale provider of 'unforgettable Beach Club will open in 2007 as an upper
experiences'. Together, boasting a superlative crust leisure haven overlooking the
family of brands such as: Hilton®, Conrad®, Jumeirah beach strip, with 50 cabanas
The Waldorf=Astoria Collection™, and seven food and beverage outlets
Doubletree®, Hampton Inn® and many more, catering to the flourishing Dubai Marina
the sky is the limit. complex. In addition, Conrad marks
In the Arabian Peninsula, the Hilton its entry into the Gulf with a 400-room
heritage stretches back over 30 years, when opening on the Sheikh Zayed road in
it became the first international hotel brand to Dubai, in 2008.
open a property in the UAE - the Hilton Al Ain Last but not least, the Hilton Doha, the
in 1972. Today, the company currently company's first foray into the Qatari market,
operates 31 hotels, with eight in the UAE. will open by December 2007. Standing
"The Middle East hosts an endless amount of proud over the Corniche, the striking blue
opportunity for the hotel industry, and the 300-room property replete with grand
Hilton brand will continue to persevere with ballroom, 12 state-of-the-art meeting rooms
this opportunity. The region's shifting and internationally placed restaurants like
landscape can be challenging, but we BiCE restaurant, represents yet another
always love a challenge! It is our aim to have example of how rapidly the organisation
a landmark property in every major city in the evolves despite the noise and fanfare
Gulf", says Guy Epsom, Regional Director of created by other hotel chains that are
Sales and Marketing, Hilton International, miniscule in comparison.
Arabian Peninsula. HI was a regional heavyweight before,
With the expanded brand range, this and together with its US partner, the
gigantic purveyor of the inimitable 'Hilton erstwhile HHC, they stand to blossom even
Moment' is now able to offer regional further as a unified family of brands
customers more choice and flexibility. The spanning diverse hospitality segments and
company is also capitalising on emerging typologies.
gaps in the market, such as the rising The test of this nascent relationship
demand for budget hotels. New brands like will be to ensure that as a result of the
DoubleTree® and Hampton Inn® will focus on integration, Hilton cements its foothold on the
budget travellers, while simultaneously industry sector, making it a true global
carrying the quality assurance that is company and brazen competitor. Ultimately,
associated with the Hilton name. "As the the winners will be the loyal Hilton
region's hospitality industry continues to customers who can look forward to even
unfold, hotels will continue to be built. Hilton more options and services as a result
gives you more care, rewards you for your of this mighty merger.
loyalty and offers unique properties in key
Al Sharq Palace lobby
locations. It is these factors that set Hilton www.hiltonworldwide.com

Resort Revels Company (DUTCO), whose company
was then building the new Jebel Ali
James Williams; a much loved golf
professional who taught most of the
Port, agreed to take over the hotel budding golfers in Dubai at the time.
The Jebel Ali Golf Resort & Spa’s positioning as Dubai’s Only True and complete it. “This was a bold and The next project that followed was
shrewd business move on his part as the construction of the Palm Tree
Resort is underscored by the fact that it’s the only integrated property he envisioned the opportunity to turn Court & Spa, a 134-suite
in the region that has its own air-conditioned riding stables, 9-hole par the Jebel Ali Hotel into a unique development on the beach, giving the
36 championship-standard golf course, professional shooting club resort, with its 128 acres of grounds hotel 394 rooms. The new extension
and nearly a kilometre of beachfront”, was an enhancement with spacious
and purpose-built spa with a spectacular Hammam scrub room. explains Bettsworth. rooms and luxurious bathrooms. The
In the early days, the hotel was a rooms are perfect for long stays;
favourite with Dubai residents who spacious, comfortable and very
could easily access the hotel for private. Those on the ground floor
weekends and enjoy the extensive open up onto
facilities. Subsequently a shooting sweeping lawns and shady palm
club was also built a couple of trees that merge into the beach and
kilometres from the hotel – the ideal seashore. What better than to sit
training ground for Sheikh Ahmed outside, relaxing in a comfortable
Hasher al Maktoum, Olympic Gold chair with a good book and sipping
Medallist in 2004. Recently a Centre of an ice cool lemonade?
Excellence with football pitches and a Fine food choices are the hallmark
leadership centre were also of any resort’s success and with 13
established, with many of the UK and restaurants and bars including
Europe’s top teams already having Signatures for French fine dining,
trained there. “We are proud of our La Traviata for Italian fare, White
product diversity as we are proud to Orchid for Asian cuisine and La
be the flagship property for our group. Fontana for buffets and breakfasts,
Jebel Ali International Hotels boasts the Jebel Ali Golf Resort & Spa puts
an enviable portfolio that comprises a on a fine spread.
selection of other unique properties in Signatures for instance, is
Dubai”, he added. sensationally decorated and the
Your ideal day at the Jebel Ali Golf menu boasts French options that are
Resort & Spa can start in a million wholesome too - definitely a must for
ways: Beach, sun, water sports and any special occasion. La Traviata is
sailing. Or a morning at The Spa’s designed as a wine cellar with a
Hammam, where you are expertly distinctly cosy feel. The variety and
pummelled, scrubbed and massaged quality of the Mediterranean food is
in a pristine Moroccan ambience as excellent, with loads of choice all in
you experience a Royal Hammam one location. With so many types
Ritual. Quality wellness elements are of guests, from so many different
increasingly vital aspects of any places, it is incumbent on the chefs
holiday. Expertly catered for at the to present diners with a workable
Jebel Ali Golf Resort & Spa, The Spa menu that looks good and tastes
is situated in front of the saltwater even better.
Even though many new hotel developments are beach, with extraordinary views over pool amid swaying palms. This two- White Orchid, a stylish restaurant
planned for Dubai’s purported increase of visitors, the Arabian Gulf and Jebel Ali Palm storey haven of relaxation features ten set inside the Palm Tree Court & Spa,
from five million yearly to 10 million in 2010, there Island. The Jebel Ali Golf Resort & Mark Bettsworth treatment rooms, a jacuzzi, sauna, specialises in Asian cuisine, with
General Manager
are some properties which will remain legendary in Spa’s positioning as Dubai’s Only True steam room and invigorating showers. indigenous chefs from the countries
Jebel Ali Golf Resort & Spa
their own right no matter what the competition Resort is underscored by the fact that it After your treatment you can unwind represented adding that inimitable
brings. Take the Jebel Ali Golf Resort & Spa for is the only resort in the region that has in the ladies majlis or relaxation room culinary ‘spice of life’. La Fontana
instance – one of the region’s venerable havens of its own air-conditioned riding stables, “I must seize the opportunities to realise the great potential that and enjoy herbal infusions, fresh fruit serves excellent buffets. For breakfast
rest and relaxation, set in 128 acres of landscaped 9-hole par 36 championship-standard exists now”, says veteran hotelier, Bettsworth. “Our company has and fantastic views over the beach lovers, this is indeed one of the finest
gardens overlooking the Arabian Gulf. It is unique - golf course, professional shooting club a great tradition of hospitality and excellence and I look forward and gardens. Otherwise, get into the spreads you will enjoy anywhere, and
a complete self contained resort. Here, guests and purpose-built spa with a to take this tradition a step further.” sporting vibe with excellent golf, you can add to your breakfast
enjoy it to the full, often never leaving the spectacular Hammam scrub room. Whether you are a Dubai resident looking for a relaxing shooting and horse riding facilities. repertoire by experiencing the many
unmatched facilities and luscious grounds for the Additional luxury hotel accoutrements hideaway ideal for couples and families, or a traveller on Learn the art of horse riding, or play a different types of cuisines.
duration of their stay. like shopping arcades and various business or leisure, the Jebel Ali Golf Resort & Spa offers round of golf on the immaculately Clearly, every aspect of this
Established in 1981, this 260 room five star restaurants ensure the full force of something for everyone. The 800 metres of seashore (an maintained Resort Course. Everything impeccably run operation is
property was located 45 kilometres from Dubai. At Arabian hospitality envelop you with increasingly rare commodity in Dubai), fish-filled streams, is convenient - even the horses bask accentuated by choice, quality,
that time it took a drive through desert plains in seamless ease. waterfalls and first-class facilities remove you from the mundane in air-conditioned grandeur. understated luxury and impeccable
order to get to the city centre, but as a result of Despite its obvious unique selling stresses of life and beyond commonplace hospitality services, to The 9-hole golf course which service. No wonder that the
Dubai’s extraordinary growth it now enjoys an propositions, the resort has continued something that cannot be experienced elsewhere. opened in 1998, was landscaped resort is part of both ‘The
enviable location. These days this buoyant resort to develop and expand, even more so How the hotel came to exist is part of Dubai folklore. around the original grounds of the Leading Hotels of the World’ and
finds itself nearby various residential communities since the recent appointment of Mark Construction began in 1975 when the Penta Group were invited hotel, taking advantage of mature ‘Leading Spas’ associations.
and close to the famous Jebel Ali Free Zone and Bettsworth as General Manager. His out to Dubai to build an airport hotel near the planned new Jebel gardens and making it the most
the upcoming Dubai World Central airport - the fresh ideas will no doubt capitalise on Ali Airport. Even though these plans were shelved and Penta picturesque course in Dubai. Its Tel.: +9714 883 6000
world’s largest. Plus of course, it’s right on the the property’s existing strengths. Hotels pulled out, Ahmed Baker, Chairman of Dubai Transport popularity was further enhanced by www.jebelali-international.com

Resort Revels Company (DUTCO), whose company
was then building the new Jebel Ali
James Williams; a much loved golf
professional who taught most of the
Port, agreed to take over the hotel budding golfers in Dubai at the time.
The Jebel Ali Golf Resort & Spa’s positioning as Dubai’s Only True and complete it. “This was a bold and The next project that followed was
shrewd business move on his part as the construction of the Palm Tree
Resort is underscored by the fact that it’s the only integrated property he envisioned the opportunity to turn Court & Spa, a 134-suite
in the region that has its own air-conditioned riding stables, 9-hole par the Jebel Ali Hotel into a unique development on the beach, giving the
36 championship-standard golf course, professional shooting club resort, with its 128 acres of grounds hotel 394 rooms. The new extension
and nearly a kilometre of beachfront”, was an enhancement with spacious
and purpose-built spa with a spectacular Hammam scrub room. explains Bettsworth. rooms and luxurious bathrooms. The
In the early days, the hotel was a rooms are perfect for long stays;
favourite with Dubai residents who spacious, comfortable and very
could easily access the hotel for private. Those on the ground floor
weekends and enjoy the extensive open up onto
facilities. Subsequently a shooting sweeping lawns and shady palm
club was also built a couple of trees that merge into the beach and
kilometres from the hotel – the ideal seashore. What better than to sit
training ground for Sheikh Ahmed outside, relaxing in a comfortable
Hasher al Maktoum, Olympic Gold chair with a good book and sipping
Medallist in 2004. Recently a Centre of an ice cool lemonade?
Excellence with football pitches and a Fine food choices are the hallmark
leadership centre were also of any resort’s success and with 13
established, with many of the UK and restaurants and bars including
Europe’s top teams already having Signatures for French fine dining,
trained there. “We are proud of our La Traviata for Italian fare, White
product diversity as we are proud to Orchid for Asian cuisine and La
be the flagship property for our group. Fontana for buffets and breakfasts,
Jebel Ali International Hotels boasts the Jebel Ali Golf Resort & Spa puts
an enviable portfolio that comprises a on a fine spread.
selection of other unique properties in Signatures for instance, is
Dubai”, he added. sensationally decorated and the
Your ideal day at the Jebel Ali Golf menu boasts French options that are
Resort & Spa can start in a million wholesome too - definitely a must for
ways: Beach, sun, water sports and any special occasion. La Traviata is
sailing. Or a morning at The Spa’s designed as a wine cellar with a
Hammam, where you are expertly distinctly cosy feel. The variety and
pummelled, scrubbed and massaged quality of the Mediterranean food is
in a pristine Moroccan ambience as excellent, with loads of choice all in
you experience a Royal Hammam one location. With so many types
Ritual. Quality wellness elements are of guests, from so many different
increasingly vital aspects of any places, it is incumbent on the chefs
holiday. Expertly catered for at the to present diners with a workable
Jebel Ali Golf Resort & Spa, The Spa menu that looks good and tastes
is situated in front of the saltwater even better.
Even though many new hotel developments are beach, with extraordinary views over pool amid swaying palms. This two- White Orchid, a stylish restaurant
planned for Dubai’s purported increase of visitors, the Arabian Gulf and Jebel Ali Palm storey haven of relaxation features ten set inside the Palm Tree Court & Spa,
from five million yearly to 10 million in 2010, there Island. The Jebel Ali Golf Resort & Mark Bettsworth treatment rooms, a jacuzzi, sauna, specialises in Asian cuisine, with
General Manager
are some properties which will remain legendary in Spa’s positioning as Dubai’s Only True steam room and invigorating showers. indigenous chefs from the countries
Jebel Ali Golf Resort & Spa
their own right no matter what the competition Resort is underscored by the fact that it After your treatment you can unwind represented adding that inimitable
brings. Take the Jebel Ali Golf Resort & Spa for is the only resort in the region that has in the ladies majlis or relaxation room culinary ‘spice of life’. La Fontana
instance – one of the region’s venerable havens of its own air-conditioned riding stables, “I must seize the opportunities to realise the great potential that and enjoy herbal infusions, fresh fruit serves excellent buffets. For breakfast
rest and relaxation, set in 128 acres of landscaped 9-hole par 36 championship-standard exists now”, says veteran hotelier, Bettsworth. “Our company has and fantastic views over the beach lovers, this is indeed one of the finest
gardens overlooking the Arabian Gulf. It is unique - golf course, professional shooting club a great tradition of hospitality and excellence and I look forward and gardens. Otherwise, get into the spreads you will enjoy anywhere, and
a complete self contained resort. Here, guests and purpose-built spa with a to take this tradition a step further.” sporting vibe with excellent golf, you can add to your breakfast
enjoy it to the full, often never leaving the spectacular Hammam scrub room. Whether you are a Dubai resident looking for a relaxing shooting and horse riding facilities. repertoire by experiencing the many
unmatched facilities and luscious grounds for the Additional luxury hotel accoutrements hideaway ideal for couples and families, or a traveller on Learn the art of horse riding, or play a different types of cuisines.
duration of their stay. like shopping arcades and various business or leisure, the Jebel Ali Golf Resort & Spa offers round of golf on the immaculately Clearly, every aspect of this
Established in 1981, this 260 room five star restaurants ensure the full force of something for everyone. The 800 metres of seashore (an maintained Resort Course. Everything impeccably run operation is
property was located 45 kilometres from Dubai. At Arabian hospitality envelop you with increasingly rare commodity in Dubai), fish-filled streams, is convenient - even the horses bask accentuated by choice, quality,
that time it took a drive through desert plains in seamless ease. waterfalls and first-class facilities remove you from the mundane in air-conditioned grandeur. understated luxury and impeccable
order to get to the city centre, but as a result of Despite its obvious unique selling stresses of life and beyond commonplace hospitality services, to The 9-hole golf course which service. No wonder that the
Dubai’s extraordinary growth it now enjoys an propositions, the resort has continued something that cannot be experienced elsewhere. opened in 1998, was landscaped resort is part of both ‘The
enviable location. These days this buoyant resort to develop and expand, even more so How the hotel came to exist is part of Dubai folklore. around the original grounds of the Leading Hotels of the World’ and
finds itself nearby various residential communities since the recent appointment of Mark Construction began in 1975 when the Penta Group were invited hotel, taking advantage of mature ‘Leading Spas’ associations.
and close to the famous Jebel Ali Free Zone and Bettsworth as General Manager. His out to Dubai to build an airport hotel near the planned new Jebel gardens and making it the most
the upcoming Dubai World Central airport - the fresh ideas will no doubt capitalise on Ali Airport. Even though these plans were shelved and Penta picturesque course in Dubai. Its Tel.: +9714 883 6000
world’s largest. Plus of course, it’s right on the the property’s existing strengths. Hotels pulled out, Ahmed Baker, Chairman of Dubai Transport popularity was further enhanced by www.jebelali-international.com

Mina Seyahi.qxp 12/28/2006 4:55 PM Page 1

Mina Magic
At Le Meridien Mina Seyahi Beach Resort & Marina, “the sea is the first
thing you see when you walk into the lobby,” says Mike Scully, General
Manager. And a refreshing sight it is, a world away from the dust and
rampant construction around Dubai Marina next door and the Palm
Jumeirah upfront. It is a fitting first sight, too, as the sea is the resort’s
raison-d’être.
Scully explains, “We managed to create a place for repeat visits from abroad as well as a core following
ourselves that is unique, and within the industry we’re among Dubai locals and club members. Everyone
respected for it.” still fondly remembers the series of beach parties
And the niche approach pays off in visitor numbers: called ‘Mina Moons’ that took place during the
to accommodate the sheer number of loyal guests, slump following 9/11 and attracted some 4000
construction of a second building is already under people each night. “At that time it was incumbent on
way, an Italian-style hotel with 300 spacious rooms of us to think up new ways to keep a close connection
around 50 square meters each, to be completed in with the residents of Dubai, and they stayed faithful to
2007. With the added beds, the sky is the limit - us”, he explains.
Scully’s eyes light up as he envisions sporting The resort’s sporty vibe does not mean it is simply
events, tournaments, and festivities galore since the for the able-bodied, however. Several
“only impediment to our operation has been lack of rooms cater to special-needs guests, which Scully
rooms”, he says. feels is a responsibility of the hospitality industry. The
The resort will also expand the Penguin Club, the restaurants, which are so popular that
massive children’s play area that is a landmark for locals vie with guests for seats, will also accommodate
Built in 1999, Le Meridien Mina Seyahi Beach Resort hand, and for the more robust, rugby matches resident families and holidaymakers alike. Here dietary needs such as gluten-free diets. “We are not
& Marina, evolved from the venerable Dubai take place on the beach. Scully, a veteran guests and club members can drop off their kids pretentious at all. It’s not just paying lip-service when
International Marine Club (DIMC) that is an integral sportsman himself, proudly points out that the and rest secure in the knowledge that the expert we say that the customer’s needs are our commands.”
part of the facility and is the mainstay of water sports in resort even sponsors a team in the Rugby childcare and immense jungle gym will entertain them Scully’s infectious enthusiasm deepens when we
Dubai. With 211 rooms, including the exclusive Royal Sevens. The Mina’s reputation as a for hours on end. move on to the Mina’s six eateries. Bussola, the Italian
Suites, the resort boasts a 238 berth luxury marina and sportslover’s haven has even drawn sporting Scully takes care to emphasize that the hotel is restaurant, is according to him, “the best Italian
hosts the award-winning Victory Team, off-shore greats such as Imran Khan and Francois perfect for business travellers, too. Its proximity to restaurant in Dubai.” No small feat. His new baby is
powerboat world champions extraordinaire. There Pinard, amongst others. Internet and Media Cities as well as Jebel Ali Free Tang, the funky French fusion restaurant, where Chef
is even a floating restaurant, the Dhow, housed in the Scully has been with the resort since Zone, added to its relaxed atmosphere, provide an Stephane Buchholzer creates exquisite, innovative
eponymous traditional Arabian vessel, which serves inception and epitomizes its ethos - breezy, antidote to downtown’s traffic and hectic pace. Franco-Asian feasts to wide acclaim. There is also
Scully, Veteran sportsman seafood and sushi and is the only floating restaurant on sporty and unpretentious – to the hilt. His sun Facilities for business include extensive conference Waves, a brasserie and pizzeria, the aforementioned
the Jumeirah coast. burnt face and athletic physique attest to an and banqueting facilities (indoors and outdoors), and Dhow, with its seafood emphasis, Dubai’s favourite
Water is also a focus for most of the hotel’s guests, active life spent outdoors in his native South internet facilities in every room. There is also a beach bar, Barasti, and Ciro’s Pomodoro, an Italian
who arrive from as far away as Europe and Russia for Africa. “It’s the sports focus that keeps the Mina Business Centre offering fax, photocopying, bar/ restaurant that also features live entertainment.
deep sea fishing tours, or to obtain certifications in unique, and our strategy of marketing translation, wireless high-speed internet connection Whether you are an outdoor sports enthusiast,
sailing, relax on the Mina Seyahi’s 1200m beach - the ourselves as a destination for polo or sailing and charter bookings. Further equipment such as a business traveller, a parent with children or a
longest private beach in Dubai - or chill out at the holidays represents the niche marketing that projectors, VCR's, OHP's, and amplification systems combination of all three – a trip to the Mina will
swim-up bar in one of three terraced swimming pools, all hotels in the region should focus on to stay are available to companies using the selection of leave you more relaxed, better-fed and fitter than when
in the same holiday. competitive,” he says. Situating his property boardrooms or meeting rooms. And after the you left home.
But water sports are only the beginning. Golf is a slightly below the Jumeirah group in meetings, the sea awaits.
mere two minutes away at the Emirates and Montgomery terms of luxury and price, and miles ahead of The beach, the friendly atmosphere, and the Tel.: +9714 399 3333
Golf Clubs, a polo pitch and qualified instructors are on the rest in terms of facilities and activities, numerous activities keep loyalty strong, ensuring www.lemeridien-minaseyahi.com

Mina Seyahi.qxp 12/28/2006 4:55 PM Page 1

Mina Magic
At Le Meridien Mina Seyahi Beach Resort & Marina, “the sea is the first
thing you see when you walk into the lobby,” says Mike Scully, General
Manager. And a refreshing sight it is, a world away from the dust and
rampant construction around Dubai Marina next door and the Palm
Jumeirah upfront. It is a fitting first sight, too, as the sea is the resort’s
raison-d’être.
Scully explains, “We managed to create a place for repeat visits from abroad as well as a core following
ourselves that is unique, and within the industry we’re among Dubai locals and club members. Everyone
respected for it.” still fondly remembers the series of beach parties
And the niche approach pays off in visitor numbers: called ‘Mina Moons’ that took place during the
to accommodate the sheer number of loyal guests, slump following 9/11 and attracted some 4000
construction of a second building is already under people each night. “At that time it was incumbent on
way, an Italian-style hotel with 300 spacious rooms of us to think up new ways to keep a close connection
around 50 square meters each, to be completed in with the residents of Dubai, and they stayed faithful to
2007. With the added beds, the sky is the limit - us”, he explains.
Scully’s eyes light up as he envisions sporting The resort’s sporty vibe does not mean it is simply
events, tournaments, and festivities galore since the for the able-bodied, however. Several
“only impediment to our operation has been lack of rooms cater to special-needs guests, which Scully
rooms”, he says. feels is a responsibility of the hospitality industry. The
The resort will also expand the Penguin Club, the restaurants, which are so popular that
massive children’s play area that is a landmark for locals vie with guests for seats, will also accommodate
Built in 1999, Le Meridien Mina Seyahi Beach Resort hand, and for the more robust, rugby matches resident families and holidaymakers alike. Here dietary needs such as gluten-free diets. “We are not
& Marina, evolved from the venerable Dubai take place on the beach. Scully, a veteran guests and club members can drop off their kids pretentious at all. It’s not just paying lip-service when
International Marine Club (DIMC) that is an integral sportsman himself, proudly points out that the and rest secure in the knowledge that the expert we say that the customer’s needs are our commands.”
part of the facility and is the mainstay of water sports in resort even sponsors a team in the Rugby childcare and immense jungle gym will entertain them Scully’s infectious enthusiasm deepens when we
Dubai. With 211 rooms, including the exclusive Royal Sevens. The Mina’s reputation as a for hours on end. move on to the Mina’s six eateries. Bussola, the Italian
Suites, the resort boasts a 238 berth luxury marina and sportslover’s haven has even drawn sporting Scully takes care to emphasize that the hotel is restaurant, is according to him, “the best Italian
hosts the award-winning Victory Team, off-shore greats such as Imran Khan and Francois perfect for business travellers, too. Its proximity to restaurant in Dubai.” No small feat. His new baby is
powerboat world champions extraordinaire. There Pinard, amongst others. Internet and Media Cities as well as Jebel Ali Free Tang, the funky French fusion restaurant, where Chef
is even a floating restaurant, the Dhow, housed in the Scully has been with the resort since Zone, added to its relaxed atmosphere, provide an Stephane Buchholzer creates exquisite, innovative
eponymous traditional Arabian vessel, which serves inception and epitomizes its ethos - breezy, antidote to downtown’s traffic and hectic pace. Franco-Asian feasts to wide acclaim. There is also
Scully, Veteran sportsman seafood and sushi and is the only floating restaurant on sporty and unpretentious – to the hilt. His sun Facilities for business include extensive conference Waves, a brasserie and pizzeria, the aforementioned
the Jumeirah coast. burnt face and athletic physique attest to an and banqueting facilities (indoors and outdoors), and Dhow, with its seafood emphasis, Dubai’s favourite
Water is also a focus for most of the hotel’s guests, active life spent outdoors in his native South internet facilities in every room. There is also a beach bar, Barasti, and Ciro’s Pomodoro, an Italian
who arrive from as far away as Europe and Russia for Africa. “It’s the sports focus that keeps the Mina Business Centre offering fax, photocopying, bar/ restaurant that also features live entertainment.
deep sea fishing tours, or to obtain certifications in unique, and our strategy of marketing translation, wireless high-speed internet connection Whether you are an outdoor sports enthusiast,
sailing, relax on the Mina Seyahi’s 1200m beach - the ourselves as a destination for polo or sailing and charter bookings. Further equipment such as a business traveller, a parent with children or a
longest private beach in Dubai - or chill out at the holidays represents the niche marketing that projectors, VCR's, OHP's, and amplification systems combination of all three – a trip to the Mina will
swim-up bar in one of three terraced swimming pools, all hotels in the region should focus on to stay are available to companies using the selection of leave you more relaxed, better-fed and fitter than when
in the same holiday. competitive,” he says. Situating his property boardrooms or meeting rooms. And after the you left home.
But water sports are only the beginning. Golf is a slightly below the Jumeirah group in meetings, the sea awaits.
mere two minutes away at the Emirates and Montgomery terms of luxury and price, and miles ahead of The beach, the friendly atmosphere, and the Tel.: +9714 399 3333
Golf Clubs, a polo pitch and qualified instructors are on the rest in terms of facilities and activities, numerous activities keep loyalty strong, ensuring www.lemeridien-minaseyahi.com

Oasis Beach Tower.qxp 12/28/2006 5:00 PM Page 1

Vertical Luxury
The recently launched 45 storey Oasis Beach Tower, is conveniently
located on the Jumeirah beach strip opposite the Oasis Beach
Hotel. Close to the sea, it stands distinctly apart from the rest of the
buildings that make up the Dubai Marina development. One of a kind
in a discerning environment that demands luxury and service, this is
an ultra-smart and sophisticated architectural icon of 21st century
living in New Dubai.
an extra guest bathroom at the entrance. and the opportunity that managing this
You get the feeling that these environments new property offers. “To build up a
have been conceptualised to completely new customer base is the
accommodate guests with a diversity of essence of the job,” says Weber. No
needs: Business travellers, families on stranger to the region, he first came to
holiday, short and long-term residents to Dubai in 1975 and can therefore ideally
Dubai who don’t want the stress of renting comment on the changes and future trends
unfurnished property. With a set-up of this in the hospitality industry of Dubai.
level, representing independent living “What characterises Dubai is that the
with all the amenities of a hotel, hotels enjoy very high occupancies”,
relaxing in the modern day ‘chaise longue’ comments Weber. “In the 1970’s to 80’s
that takes pride of place in the master businessmen came here on the back of
bedroom, is what you could find the oil boom, and then the move to tourism
yourself spending time doing – in began with the establishment of the
addition to reading, lazing or gazing at the Department of Tourism and Commerce
sea view of course. Marketing. Since then we have seen an
In-apartment catering and laundry amazing development in tourism in Dubai.
services are available through the Oasis The corporate and MICE (Meetings,
Beach Hotel, and if you fancy cooking your Incentives, Conferences & Exhibitions)
Talk about modern contemporary living elevated for the bathrooms, they reflect the own food, ordering all your supermarket markets have boomed and Dubai is now
to art. Here you have 180 furnished apartments elegance and minute attention to detail needs through the concierge is possible. well established as a golfing destination.”
that are spacious, thoughtfully designed, and that has been devoted to every Lounging is ideal at the panoramic pool With Dubai’s expansion in tourism has
boasting the latest branded gadgetry too. In all aspect of the Oasis Beach Tower. deck on the second floor. Set in a come a depth in sophistication, and with
shapes and sizes, dictated no doubt by the Beautifully appointed, all en suite, landscaped area which makes it look like a the Oasis Beach Tower, this latest offering
stylish lines of the building itself, the two, three complete with quality toiletries that are rock pool, it lends the environment a on the Jumeirah Beach strip is a case in
and four bedroom apartments are simply replenished on a regular basis – these rarefied feel that guests are happy to pay a point. Undoubtedly to become a popular
breathtaking. The apartments have fabulous comprehensive living spaces are not premium for. Beach access and a host of venue for families who require
views over the Arabian Gulf, Palm Jumeirah merely standard, they are definitely in other facilities are available through the spaciousness, as well as senior business
and Dubai Marina, whilst the four bedroom the luxury suite category. nearby Oasis Beach Hotel. people who utilise this thriving emirate as a
apartment’s kitchens have such awesome Where functionality and elegance It was a sound strategic move to base and need the benefits of a serviced
vistas that washing dishes there can never be a meet is where the Oasis Beach Tower combine the management of the Oasis apartment and access to quality services
chore again. has positioned itself in design and Beach Hotel and the Oasis Beach Tower too. Either way it is a superior product
In line with the current clean lines, minimalist service terms. High speed panoramic under veteran hotelier Martin Weber, who which will become a benchmark for future
look and dark hard wood trends, the interior elevators whisk guests up to the combines the synergies of the two products of this kind.
décor is perfect with the architecture of the apartments that look great but are properties for the benefit of each other.
apartments. No mess, no clutter – walls, functional too, with walk-in cupboard With 30 years in the business regionally, Tel.: +9714 399 4444
upholstery and furniture contrast perfectly. As space areas, a storage room as well as Weber “loves the challenge of change” www.oasisbeachtower.com

Oasis Beach Tower.qxp 12/28/2006 5:00 PM Page 1

Vertical Luxury
The recently launched 45 storey Oasis Beach Tower, is conveniently
located on the Jumeirah beach strip opposite the Oasis Beach
Hotel. Close to the sea, it stands distinctly apart from the rest of the
buildings that make up the Dubai Marina development. One of a kind
in a discerning environment that demands luxury and service, this is
an ultra-smart and sophisticated architectural icon of 21st century
living in New Dubai.
an extra guest bathroom at the entrance. and the opportunity that managing this
You get the feeling that these environments new property offers. “To build up a
have been conceptualised to completely new customer base is the
accommodate guests with a diversity of essence of the job,” says Weber. No
needs: Business travellers, families on stranger to the region, he first came to
holiday, short and long-term residents to Dubai in 1975 and can therefore ideally
Dubai who don’t want the stress of renting comment on the changes and future trends
unfurnished property. With a set-up of this in the hospitality industry of Dubai.
level, representing independent living “What characterises Dubai is that the
with all the amenities of a hotel, hotels enjoy very high occupancies”,
relaxing in the modern day ‘chaise longue’ comments Weber. “In the 1970’s to 80’s
that takes pride of place in the master businessmen came here on the back of
bedroom, is what you could find the oil boom, and then the move to tourism
yourself spending time doing – in began with the establishment of the
addition to reading, lazing or gazing at the Department of Tourism and Commerce
sea view of course. Marketing. Since then we have seen an
In-apartment catering and laundry amazing development in tourism in Dubai.
services are available through the Oasis The corporate and MICE (Meetings,
Beach Hotel, and if you fancy cooking your Incentives, Conferences & Exhibitions)
Talk about modern contemporary living elevated for the bathrooms, they reflect the own food, ordering all your supermarket markets have boomed and Dubai is now
to art. Here you have 180 furnished apartments elegance and minute attention to detail needs through the concierge is possible. well established as a golfing destination.”
that are spacious, thoughtfully designed, and that has been devoted to every Lounging is ideal at the panoramic pool With Dubai’s expansion in tourism has
boasting the latest branded gadgetry too. In all aspect of the Oasis Beach Tower. deck on the second floor. Set in a come a depth in sophistication, and with
shapes and sizes, dictated no doubt by the Beautifully appointed, all en suite, landscaped area which makes it look like a the Oasis Beach Tower, this latest offering
stylish lines of the building itself, the two, three complete with quality toiletries that are rock pool, it lends the environment a on the Jumeirah Beach strip is a case in
and four bedroom apartments are simply replenished on a regular basis – these rarefied feel that guests are happy to pay a point. Undoubtedly to become a popular
breathtaking. The apartments have fabulous comprehensive living spaces are not premium for. Beach access and a host of venue for families who require
views over the Arabian Gulf, Palm Jumeirah merely standard, they are definitely in other facilities are available through the spaciousness, as well as senior business
and Dubai Marina, whilst the four bedroom the luxury suite category. nearby Oasis Beach Hotel. people who utilise this thriving emirate as a
apartment’s kitchens have such awesome Where functionality and elegance It was a sound strategic move to base and need the benefits of a serviced
vistas that washing dishes there can never be a meet is where the Oasis Beach Tower combine the management of the Oasis apartment and access to quality services
chore again. has positioned itself in design and Beach Hotel and the Oasis Beach Tower too. Either way it is a superior product
In line with the current clean lines, minimalist service terms. High speed panoramic under veteran hotelier Martin Weber, who which will become a benchmark for future
look and dark hard wood trends, the interior elevators whisk guests up to the combines the synergies of the two products of this kind.
décor is perfect with the architecture of the apartments that look great but are properties for the benefit of each other.
apartments. No mess, no clutter – walls, functional too, with walk-in cupboard With 30 years in the business regionally, Tel.: +9714 399 4444
upholstery and furniture contrast perfectly. As space areas, a storage room as well as Weber “loves the challenge of change” www.oasisbeachtower.com

hilton creek - 6.qxp 12/28/2006 2:11 PM Page 1

The Comfort of Style The hotel has a gym and a
temperature controlled roof top pool,
equal number of desserts, some to be
recommended are the roasted sea
with stunning views over the Creek. scallops with caramelised five spices
Sitting out there you could mistake it pork belly which melts in your mouth,
One-of-a-kind in Dubai - welcome to a boutique property that does not rely for the swimming deck on a cruise the blue fin tuna seared and marinated
on sheer magnitude to pack a powerful hospitality punch. liner, with decking, bar and maritime carpaccio with pickled white radish,
style railings, minus the noise. with a superb mildly spicy tang, and
The gastronomic edge of this the dill marinated Scottish salmon with
property is legendary - a delicious fried oysters, a novelty that clearly
attraction for both business travellers chefs of this calibre are not afraid to
and Dubai residents alike. This experiment with.
reputation has been achieved by For the main course we enjoyed the
Gordon Ramsay, Britain’s inimitable castaing duck breast with five spices
‘celebrity chef’. turnips and Madeira jus, which was
Verre @ Hilton Dubai Creek was rare and well rested before being
Gordon Ramsay’s first overseas served, the fillet of wild sea bass with
venture. As the director of all food and spaghetti of cucumber, cauliflower
beverage outlets in the hotel, he is puree and caviar veloute, a healthy
personally involved in the running of option, and a richer choice of pork
this restaurant too, with his protégé belly, lentils, black pudding and pan
Executive Chef, Jason Whitelock, fried foie gras. The slow cooking
Glasshouse Mediterranean Brasserie following Ramsay’s culinary vision to method allowed the protein to remain
dizzying heights of gourmet art. The settled, making it extremely tender. For
‘Glasshouse’ Mediterranean Brasserie, the fish dishes, the Chardonnay
just across the mezzanine from Verre, Margaret River Lower Estate was ideal
is a stylish all day dining Brasserie that - fruity and dry, and for the meat
allows guests to sample a true taste of dishes the Pinotage Kannon Kop was
the Mediterranean. It is hugely popular full bodied and earthy.
for its unique Friday Brunch that offers Presentation is key at Verre and it is
the discerning guest a choice clear that a great deal of time and
between bubbly, Sangria and Pimms effort is spent in creating such
just to name a few. Definitely worth exquisite dishes. However, it is also
experiencing, particularly when vital that the plates are piping hot and
access to the Hilton Dubai Creek will gladly at Verre, this was the case.
be made much easier with the What also stood out was the
imminent improvements to knowledge the waiting staff had of the
In the most prime of locations, at the heart of Dubai's business district, infrastructure. product, and the artistic presentation
welcome to the most stylish property in town. Catering to the Once all the crossing develop- of each dish, depicting a gastronomic
international business traveller, its wealth of gourmet eateries set in ments over the Creek are completed, creativity that comes through both
Verre by Gordon Ramsay
striking architectural minimalist elegance, the Hilton Dubai Creek is a by the end of 2007, Deere wonders visually and taste-wise. The final
veritable landmark in the emirate’s sophisticated urban-scape. “We provide a personalised service that our guests have come how he will be able to balance the culmination, the desserts, was a
The property is well served by a passionate and dedicated hotelier to enjoy and expect. Sixty per cent of our guests are Hilton needs of the hotel guests and the magnificent finale. Highly
whose 17 years of experience, in a total of nine different countries, have Honours members which highlights the exceptional level of Dubai residents - a delightful recommended is the chocolate
underscored the principles that underlie the success of the Hilton brand. service that we provide.” quandary to be in when the rest of the fondant with milk ice cream. This was
Mark Deere is clearly proud of his position as General Manager of The hotel provides accommodation under the following four cities’ General Managers fret about a truly delicious chocolate creation
one of the most prestigious business hotels in Dubai and believes “This categories; Hilton guest rooms, deluxe rooms, executive rooms competition. cleverly balanced with the lightness
hotel aspires to reflect the lifestyle of our guests in its attention to detail and suites. The deluxe and executive rooms are superb, 37 Verre by Gordon Ramsay is Hilton of milk ice cream. Another superb
and personal service. Combine this with a mix of signature restaurants, square meters of well appointed and comfortable Dubai Creek’s signature restaurant desert was the crème bruleé infused
the stunning Creek skyline and the sharp, modern interiors and you spaciousness. Everything the business person could desire - and definitely deserves to steal the with basil, which was such an
create a unique end product that offers guests understated excellence.” state-of-the-art internet technology, colour printer / scanner / fax limelight when it comes to reviews. aromatically pleasant surprise, that
In Dubai, for properties vying for size as a testament of power, here is in all rooms, scented toiletries in the marble bathrooms and a There is both an a la carte menu and eating crème bruleé sans basil will
a 154 room ‘boutique hotel’ that does not rely on sheer magnitude to healthy fruit basket. Hilton Dubai Creek is now entirely a fixed price ‘Menu Prestige’, made up never be the same again.
impress or conquer occupancy wars. Hilton Dubai Creek is one of a kind accessible by wireless providing an added advantage to of a selection of dishes from the a la In a bid to banish the soulless
in the city. The building and its interior was designed by Carlos Ott, the business guests. In addition, a special touch such as head, carte menu. A further bonus is that the alienation syndrome often felt by serial
internationally renowned architect from Uruguay, who designed L'Opera neck or even foot massages, in the comfort of the guest’s own Sommelier Simone Luca Gagliardi can business travellers, hotels try and
de la Bastille in Paris, Toronto’s Simcoe Place and the National Bank of room, is possible. “We will even provide you with a workout mat either select wine by the glass to create a ‘home away from home’
Dubai Building, amongst others. Impressive by its understated design, in the room and an exercise video if you can’t make it to the in- accompany each course or by the image that fosters familiarity and
chrome and glass merge in tasteful synchrony. The lighting is artfully house gym”, Deere explains. What better way to relax after a bottle to accompany your meal. hence, comfort. Having achieved this
designed and all is uncluttered, meaningfully minimalist. This exudes a long or short haul journey? Deere emphasises the importance of unparalleled elegance and mastered
feeling of calm and tranquillity that is immediately captured throughout a guest’s stay being restorative as well as functional. Clearly, Gourmandises at Verre how to provide exceptional personal
the hotel as a whole even when running at full capacity - which in view of much can be learned from excellent purveyors of service such A pleasing start to our dinner was the service with superb attention to
its popularity - this hotel mostly does. as Hilton; with respect to understanding customer needs. The ‘amuse bouche’ compliments of the detail, after a stay at the Hilton Dubai
Checking in is brisk, clearly demonstrating that the staff have been ‘brand promise’ he explains is “to establish equilibrium, to put chef, consisting of salmon and foie Creek, who would ever want to go
well trained in the archetypal 16 Hilton behavioural brand service back a little of what life takes out.” Deere is able to deliver this gras on wafer thin crisps, home again?
standards. If you are a member of the Hilton Honours programme and through his painstaking attention to detail, which is evident accompanied by a glass of Sancerre
have stayed at Hilton Dubai Creek before, chances are that you will be throughout the hotel; nothing is allowed to mar service levels. white wine. With eight starters and Tel.: +9714 227 1111
remembered upon entering. Deere elaborates on this by confirming that: “Ever”, he adds. main dishes to choose from, and an www.hilton.com

hilton creek - 6.qxp 12/28/2006 2:11 PM Page 1

The Comfort of Style The hotel has a gym and a
temperature controlled roof top pool,
equal number of desserts, some to be
recommended are the roasted sea
with stunning views over the Creek. scallops with caramelised five spices
Sitting out there you could mistake it pork belly which melts in your mouth,
One-of-a-kind in Dubai - welcome to a boutique property that does not rely for the swimming deck on a cruise the blue fin tuna seared and marinated
on sheer magnitude to pack a powerful hospitality punch. liner, with decking, bar and maritime carpaccio with pickled white radish,
style railings, minus the noise. with a superb mildly spicy tang, and
The gastronomic edge of this the dill marinated Scottish salmon with
property is legendary - a delicious fried oysters, a novelty that clearly
attraction for both business travellers chefs of this calibre are not afraid to
and Dubai residents alike. This experiment with.
reputation has been achieved by For the main course we enjoyed the
Gordon Ramsay, Britain’s inimitable castaing duck breast with five spices
‘celebrity chef’. turnips and Madeira jus, which was
Verre @ Hilton Dubai Creek was rare and well rested before being
Gordon Ramsay’s first overseas served, the fillet of wild sea bass with
venture. As the director of all food and spaghetti of cucumber, cauliflower
beverage outlets in the hotel, he is puree and caviar veloute, a healthy
personally involved in the running of option, and a richer choice of pork
this restaurant too, with his protégé belly, lentils, black pudding and pan
Executive Chef, Jason Whitelock, fried foie gras. The slow cooking
Glasshouse Mediterranean Brasserie following Ramsay’s culinary vision to method allowed the protein to remain
dizzying heights of gourmet art. The settled, making it extremely tender. For
‘Glasshouse’ Mediterranean Brasserie, the fish dishes, the Chardonnay
just across the mezzanine from Verre, Margaret River Lower Estate was ideal
is a stylish all day dining Brasserie that - fruity and dry, and for the meat
allows guests to sample a true taste of dishes the Pinotage Kannon Kop was
the Mediterranean. It is hugely popular full bodied and earthy.
for its unique Friday Brunch that offers Presentation is key at Verre and it is
the discerning guest a choice clear that a great deal of time and
between bubbly, Sangria and Pimms effort is spent in creating such
just to name a few. Definitely worth exquisite dishes. However, it is also
experiencing, particularly when vital that the plates are piping hot and
access to the Hilton Dubai Creek will gladly at Verre, this was the case.
be made much easier with the What also stood out was the
imminent improvements to knowledge the waiting staff had of the
In the most prime of locations, at the heart of Dubai's business district, infrastructure. product, and the artistic presentation
welcome to the most stylish property in town. Catering to the Once all the crossing develop- of each dish, depicting a gastronomic
international business traveller, its wealth of gourmet eateries set in ments over the Creek are completed, creativity that comes through both
Verre by Gordon Ramsay
striking architectural minimalist elegance, the Hilton Dubai Creek is a by the end of 2007, Deere wonders visually and taste-wise. The final
veritable landmark in the emirate’s sophisticated urban-scape. “We provide a personalised service that our guests have come how he will be able to balance the culmination, the desserts, was a
The property is well served by a passionate and dedicated hotelier to enjoy and expect. Sixty per cent of our guests are Hilton needs of the hotel guests and the magnificent finale. Highly
whose 17 years of experience, in a total of nine different countries, have Honours members which highlights the exceptional level of Dubai residents - a delightful recommended is the chocolate
underscored the principles that underlie the success of the Hilton brand. service that we provide.” quandary to be in when the rest of the fondant with milk ice cream. This was
Mark Deere is clearly proud of his position as General Manager of The hotel provides accommodation under the following four cities’ General Managers fret about a truly delicious chocolate creation
one of the most prestigious business hotels in Dubai and believes “This categories; Hilton guest rooms, deluxe rooms, executive rooms competition. cleverly balanced with the lightness
hotel aspires to reflect the lifestyle of our guests in its attention to detail and suites. The deluxe and executive rooms are superb, 37 Verre by Gordon Ramsay is Hilton of milk ice cream. Another superb
and personal service. Combine this with a mix of signature restaurants, square meters of well appointed and comfortable Dubai Creek’s signature restaurant desert was the crème bruleé infused
the stunning Creek skyline and the sharp, modern interiors and you spaciousness. Everything the business person could desire - and definitely deserves to steal the with basil, which was such an
create a unique end product that offers guests understated excellence.” state-of-the-art internet technology, colour printer / scanner / fax limelight when it comes to reviews. aromatically pleasant surprise, that
In Dubai, for properties vying for size as a testament of power, here is in all rooms, scented toiletries in the marble bathrooms and a There is both an a la carte menu and eating crème bruleé sans basil will
a 154 room ‘boutique hotel’ that does not rely on sheer magnitude to healthy fruit basket. Hilton Dubai Creek is now entirely a fixed price ‘Menu Prestige’, made up never be the same again.
impress or conquer occupancy wars. Hilton Dubai Creek is one of a kind accessible by wireless providing an added advantage to of a selection of dishes from the a la In a bid to banish the soulless
in the city. The building and its interior was designed by Carlos Ott, the business guests. In addition, a special touch such as head, carte menu. A further bonus is that the alienation syndrome often felt by serial
internationally renowned architect from Uruguay, who designed L'Opera neck or even foot massages, in the comfort of the guest’s own Sommelier Simone Luca Gagliardi can business travellers, hotels try and
de la Bastille in Paris, Toronto’s Simcoe Place and the National Bank of room, is possible. “We will even provide you with a workout mat either select wine by the glass to create a ‘home away from home’
Dubai Building, amongst others. Impressive by its understated design, in the room and an exercise video if you can’t make it to the in- accompany each course or by the image that fosters familiarity and
chrome and glass merge in tasteful synchrony. The lighting is artfully house gym”, Deere explains. What better way to relax after a bottle to accompany your meal. hence, comfort. Having achieved this
designed and all is uncluttered, meaningfully minimalist. This exudes a long or short haul journey? Deere emphasises the importance of unparalleled elegance and mastered
feeling of calm and tranquillity that is immediately captured throughout a guest’s stay being restorative as well as functional. Clearly, Gourmandises at Verre how to provide exceptional personal
the hotel as a whole even when running at full capacity - which in view of much can be learned from excellent purveyors of service such A pleasing start to our dinner was the service with superb attention to
its popularity - this hotel mostly does. as Hilton; with respect to understanding customer needs. The ‘amuse bouche’ compliments of the detail, after a stay at the Hilton Dubai
Checking in is brisk, clearly demonstrating that the staff have been ‘brand promise’ he explains is “to establish equilibrium, to put chef, consisting of salmon and foie Creek, who would ever want to go
well trained in the archetypal 16 Hilton behavioural brand service back a little of what life takes out.” Deere is able to deliver this gras on wafer thin crisps, home again?
standards. If you are a member of the Hilton Honours programme and through his painstaking attention to detail, which is evident accompanied by a glass of Sancerre
have stayed at Hilton Dubai Creek before, chances are that you will be throughout the hotel; nothing is allowed to mar service levels. white wine. With eight starters and Tel.: +9714 227 1111
remembered upon entering. Deere elaborates on this by confirming that: “Ever”, he adds. main dishes to choose from, and an www.hilton.com

Mountain Solace
By Dubai standards, the Hatta Fort Hotel is small

with its 50 chalet-style rooms, but of them all, it has
the biggest story to tell.
The Emirate’s
most exclusive
mountain retreat,
the Hatta Fort
Hotel is an 80-
acre, oasis of
relaxation, offering
the perfect break
from city life.
to them. Indeed in the lobby, there desalinates well water, and a fleet of
are bronzes of gazelles and lions on tankers supplies the rest of the
natural rock formations that blend with hotel’s water needs.
the natural decor. Comfortably pleasing Although it is compact, the Hatta
interiors aside, as a ‘Relais & Châteaux’ Fort Hotel is bustling, and on Fridays
listed property; great attention is paid serves up to a thousand meals. Apart
to the hotel’s ‘gourmet experience’. from the residents who enjoy their own
Dinner is served in the ‘Jeema’ facilities, such as the swimming pool,
restaurant, where Chef Savio offers a there are plenty of tour companies
wide choice catering to diverse tastes. that stop by for lunch and a swim at
Prices are reasonable by Dubai the new ‘Rock Pool’ swimming pool
standards and the success of the and restaurant area. “We are lucky;
restaurant can be judged by the repeat business is steady throughout the
business the establishment gets from year, even in the summer, the climate
Dubai residents who drive especially is so dry that the hot air is not the least
all the way to the Hatta Fort Hotel for the bit uncomfortable”, he says.
Caesar Salad, Snails, Chateaubriand With conferences and incentives a
and the Lobster Thermidor. large part of their business, the Hatta
Breakfast and lunch are served in Fort Hotel has developed successfully
Sergio Magnaldi the newly refurbished Café Gazebo given its relative remoteness and
General Manager that overlooks the picturesque residents’ stand-alone resort positioning. A
Hatta Fort Hotel
Why it first came into being is a tale unto itself. The conference organisers and pool, with the stunning mountains as dedicated facility equipped with all the
late Ruler of Dubai, His Highness Sheikh Rashid Bin tourists alike. a backdrop. “Although I trust my staff latest visual aids and plenty of meeting
Saeed Al Maktoum, a frequent visitor to Hatta in the With manic hotel devel- implicitly, I am obsessively hands-on rooms is a firm favourite with organisers
1970’s, built a small palace there to get away from opment in Dubai slicing into in my management style. For me, from the region and worldwide.
the humidity of the city. The dry climate and peaceful market shares and guests’ upholding standards is more important The Abami Activity Centre operates
surroundings of this pristine mountain oasis were ideal, tendency towards novelty and than setting new ones. There is no the ‘Team, Leadership and Management
until the increasing entourage of those who wanted variety, retaining this pride of need to advocate change for the sake Development Centre’ within in the
to meet him made life hectic. His solution was to place has not been easy. of change, our menu is tried and tested, grounds of the hotel, where
ask Mr. Ahmed Baker, Chairman of Dubai Transport Sergio Magnaldi, the hotel’s the response has been consistently climbing walls and obstacles create
Company (DUTCO), if he would build a hotel on the ebullient Italian general excellent over the years and that’s the outdoor experiential learning
adjacent property to accommodate these visitors. The manager, says “This mountain way we want to proceed”, he explains. programmes that mirror real situations
project started in 1977 and was completed in 1981. retreat has been an integral Café Gazebo also features a in the workplace.
The rest is history. part of my life for 30 years. I beautiful terrace area for guests that So, all in all the Hatta Fort Hotel has
On several fronts, the Hatta Fort Hotel is unique. even feel that I have put the prefer an al fresco experience and in got something for everyone. If you are
Among the first hotels to be built in Dubai, it was the hotel before my family. They the evenings, the Roumoul Cocktail tired with the beach, overwhelmed by
first to be located an hour out of town in the middle say my personality has left an Bar offers a choice of nightcaps the malls and are looking for a haven
of the Hajar mountains, close to the Omani border. indelible stamp on the Fort’s which can be enjoyed either before of peace and tranquillity, this should
Ensconced in an 80-acre estate with every amenity character – or vice versa. or after dinner. be your destination. Beware to book
you could wish for – two temperature controlled pools, Who knows?” The Hatta Fort Hotel has by default well ahead as it remains as popular,
gym, skeet and trap clay pigeon shooting, two floodlit With the feel of an exclusive become an eco-friendly hotel. The if not more so, than ever before.
tennis courts, beauty centre, golf driving range and lodge, the chalet-style and hotel has set up its own water recycling
practice green - it has retained a distinctive character deluxe chalet-style bedrooms plant, and all waste water is used for Tel.: +9714 852 3211
that has endeared it to the hearts of Dubai residents, have an almost African feel watering the gardens. The plant also www.jebelali-international.com

Mountain Solace
By Dubai standards, the Hatta Fort Hotel is small

with its 50 chalet-style rooms, but of them all, it has
the biggest story to tell.
The Emirate’s
most exclusive
mountain retreat,
the Hatta Fort
Hotel is an 80-
acre, oasis of
relaxation, offering
the perfect break
from city life.
to them. Indeed in the lobby, there desalinates well water, and a fleet of
are bronzes of gazelles and lions on tankers supplies the rest of the
natural rock formations that blend with hotel’s water needs.
the natural decor. Comfortably pleasing Although it is compact, the Hatta
interiors aside, as a ‘Relais & Châteaux’ Fort Hotel is bustling, and on Fridays
listed property; great attention is paid serves up to a thousand meals. Apart
to the hotel’s ‘gourmet experience’. from the residents who enjoy their own
Dinner is served in the ‘Jeema’ facilities, such as the swimming pool,
restaurant, where Chef Savio offers a there are plenty of tour companies
wide choice catering to diverse tastes. that stop by for lunch and a swim at
Prices are reasonable by Dubai the new ‘Rock Pool’ swimming pool
standards and the success of the and restaurant area. “We are lucky;
restaurant can be judged by the repeat business is steady throughout the
business the establishment gets from year, even in the summer, the climate
Dubai residents who drive especially is so dry that the hot air is not the least
all the way to the Hatta Fort Hotel for the bit uncomfortable”, he says.
Caesar Salad, Snails, Chateaubriand With conferences and incentives a
and the Lobster Thermidor. large part of their business, the Hatta
Breakfast and lunch are served in Fort Hotel has developed successfully
Sergio Magnaldi the newly refurbished Café Gazebo given its relative remoteness and
General Manager that overlooks the picturesque residents’ stand-alone resort positioning. A
Hatta Fort Hotel
Why it first came into being is a tale unto itself. The conference organisers and pool, with the stunning mountains as dedicated facility equipped with all the
late Ruler of Dubai, His Highness Sheikh Rashid Bin tourists alike. a backdrop. “Although I trust my staff latest visual aids and plenty of meeting
Saeed Al Maktoum, a frequent visitor to Hatta in the With manic hotel devel- implicitly, I am obsessively hands-on rooms is a firm favourite with organisers
1970’s, built a small palace there to get away from opment in Dubai slicing into in my management style. For me, from the region and worldwide.
the humidity of the city. The dry climate and peaceful market shares and guests’ upholding standards is more important The Abami Activity Centre operates
surroundings of this pristine mountain oasis were ideal, tendency towards novelty and than setting new ones. There is no the ‘Team, Leadership and Management
until the increasing entourage of those who wanted variety, retaining this pride of need to advocate change for the sake Development Centre’ within in the
to meet him made life hectic. His solution was to place has not been easy. of change, our menu is tried and tested, grounds of the hotel, where
ask Mr. Ahmed Baker, Chairman of Dubai Transport Sergio Magnaldi, the hotel’s the response has been consistently climbing walls and obstacles create
Company (DUTCO), if he would build a hotel on the ebullient Italian general excellent over the years and that’s the outdoor experiential learning
adjacent property to accommodate these visitors. The manager, says “This mountain way we want to proceed”, he explains. programmes that mirror real situations
project started in 1977 and was completed in 1981. retreat has been an integral Café Gazebo also features a in the workplace.
The rest is history. part of my life for 30 years. I beautiful terrace area for guests that So, all in all the Hatta Fort Hotel has
On several fronts, the Hatta Fort Hotel is unique. even feel that I have put the prefer an al fresco experience and in got something for everyone. If you are
Among the first hotels to be built in Dubai, it was the hotel before my family. They the evenings, the Roumoul Cocktail tired with the beach, overwhelmed by
first to be located an hour out of town in the middle say my personality has left an Bar offers a choice of nightcaps the malls and are looking for a haven
of the Hajar mountains, close to the Omani border. indelible stamp on the Fort’s which can be enjoyed either before of peace and tranquillity, this should
Ensconced in an 80-acre estate with every amenity character – or vice versa. or after dinner. be your destination. Beware to book
you could wish for – two temperature controlled pools, Who knows?” The Hatta Fort Hotel has by default well ahead as it remains as popular,
gym, skeet and trap clay pigeon shooting, two floodlit With the feel of an exclusive become an eco-friendly hotel. The if not more so, than ever before.
tennis courts, beauty centre, golf driving range and lodge, the chalet-style and hotel has set up its own water recycling
practice green - it has retained a distinctive character deluxe chalet-style bedrooms plant, and all waste water is used for Tel.: +9714 852 3211
that has endeared it to the hearts of Dubai residents, have an almost African feel watering the gardens. The plant also www.jebelali-international.com

Hilton Jumeirah.qxp 12/28/2006 2:15 PM Page 1

Hospitality Passion comfortable as well as functional,
reflective of the many types of guests
to the exclusion of the increasingly
discerning local business category.
that patronise this sea facing property. Another firm favourite has to be
Whether it’s for business or tourism, ‘Pachanga’, a Latin American style
Whenever you stay at any Hilton Hotel, you are bound to nothing satisfies like a panoramic view restaurant that seats up to 80 guests
experience a Hilton ‘moment’. This allows guests to recall an and at Hilton Dubai Jumeirah, great with typical dishes from Brazil,
indelible memory, however small, that characterises the vistas are guaranteed. This is because Argentina and Mexico. The décor is
the property is designed so that a large genuinely themed which is similarly
impeccable service guaranteed in each of the 2,800 Hilton proportion of the rooms, in addition to reflected in the style of the Cuban Bar,
properties globally. the 56 sumptuous suites, enjoy a which features traditional wooden
view of the Arabian sea. As for the shuttering, Cuban style furniture, an
bathrooms, they are marbled and excellent selection of Cuban rums, a
utterly beautiful – replete with branded wide variety of cigars and great music!
toiletries that push the Hilton Pachanga also boasts a secret winning
experience up yet another notch. If you ingredient - an all South American
are lucky enough to stay in one of the team. Chef David Contreras from
suites, they are sensational, ultra Argentina, Maitre d’ Wadim Alvarez and
luxurious and extremely spacious, with his assistant Andrea, both Brazilian –
wrap around views of the Arabian Gulf. add a frisson of authenticity in a food
Below are the manicured gardens of and beverage scenario that is
the hotel, beach umbrellas and deck sometimes sorely unoriginal here in
Pachanga Restaurant
chairs tempting you outdoors into the Dubai. Aside from the delicious and
fresh sea air and sunshine – never fairly priced food, if you are lucky
lacking in Dubai. It is a short stroll down enough to go on a Wednesday night,
to the beachfront where you can step you will be enraptured by the local
on to the pristine sands and take a dip Tango Club. With excellent fare
in the calm, clear blue waters. In featuring a wide variety of traditional
addition, a spacious temperature- dishes native to Latin America it is
controlled swimming pool creates an impossible not to love the place! A firm
idyllic environment that allows complete favourite is the ‘churasco’. This unique
rest and relaxation. Brazilian dish is a meal within itself and
The Food and Beverage elements of offers a selection of different ‘melt in
Hilton Dubai Jumeirah are second to your mouth’ meats grilled on a long
none in terms of quality of food and skewer carved directly on to your plate
inimitable ambience. With six different served with wines ideally from either
places to enjoy - Wavebreaker, a from Chile or Argentina. The Argentine
beach-side favourite, Pergola Terrace, wines have improved enormously over
a poolside eatery, Oceana, an all day the last ten years, having imported the
Pachanga is a
fabulous restaurant dining restaurant , Studio One, where latest technologies from Europe.
with excellent fare you can catch all the latest sports One wine we enjoyed was called ‘Clos
featuring a wide
variety of traditional
action, and the superlative signature de los Siete’ by Michel Rollard, made
dishes from South outlets Bice, including Bice Sky Bar, from a blend of seven different types of
America and Pachanga – you are spoilt for grapes – flavoursome and delicate at
choice. the same time.
Whilst Bice is special, the concept is When asked how he was able to
well known in Milan, Tokyo and New achieve a positive balance of keeping
Standardisation reigns supreme in the world’s largest hotel chain. This does not imply York, and has also been successfully both customers and staff happy, Muhr,
monotony. On the contrary, it guarantees consistent, unflinching fabulous service. launched in Abu Dhabi. In Dubai it is explained that “providing excellent food
From the moment you walk into any Hilton property you can be sure of seamless especially popular with non-residents and service will not work unless you
efficiency rendered with a smile. This is true of Hilton Dubai Jumeirah Resort, one of and residents alike, and is packed have an excellent team in place.” He
the emirate’s veritable stalwarts ensconced on the new Jumeirah coastline, a stone’s every night. One of the secrets of its explained the so-called ‘esprit
throw away from a variety of free zones, golf courses, the Palm Jumeirah, Dubai success is that it is run by a seasoned philosophy’ of his domain, which
Marina and assorted real estate developments of every ilk. restaurateur, as opposed to a hotelier, characterises the spirit of Hilton culture:
The aptly named ‘Hilton moment’ is not arrived upon by chance; it is a brand and Roberto Rella, the effervescent “only those that feel valued, can add
promise that is reiterated by General Manager Christian H. Muhr with conviction. “The Maitre d’ welcomes everyone by name, value”. His first obligation was to
building blocks that lead to this are consistency, hassle free experience and even if he hasn’t seen them in months! “embed the Hilton philosophy into the
personalised service”, he says. The food is excellent; traditional Italian team members” and with training this
Built in 2000, this 10 floor, 389 room property, including 56 suites, does not need fare that passes the quality test for real pays off, as staff turnover is relatively
to rely on awesome architecture or a zany themed concept to set it apart. The quality Italians too. In this respect, the Hilton low compared to other hotels nearby.
of service and standards in place allow this property to remain extremely popular, Dubai Jumeirah has been successful in Despite rampant competition in
retaining widespread kudos despite ferocious competition and manic hotel maintaining a healthy mix of tourist and Dubai, Hilton feels confident about the
development elsewhere. Outstanding services, food and beverage outlets non-resident business, by offering future. They have been in the UAE for
notwithstanding, the key to this success is actually when the key card first goes into authentic cuisine from around the over 30 years, and therefore know the
the appropriate slot. Always an occasion of anticipation tinged with excitement, world. This is in stark contrast to some market and how quickly it can change.
peering around the door to see what your home for the next few days is going to be of the other hotels on Dubai’s ‘Golden With the planned tourist projections and
like is never a disappointment at Hilton Dubai Jumeirah. The first impression is Strip’ that have concentrated on foreign the number of rooms expected to triple
excellent with spotless, well appointed and spacious rooms that are luxuriously Pachanga Restaurant guests and overtly gimmicky concepts over the next five years this will force


Hospitality Passion comfortable as well as functional,
reflective of the many types of guests
to the exclusion of the increasingly
discerning local business category.
that patronise this sea facing property. Another firm favourite has to be
Whether it’s for business or tourism, ‘Pachanga’, a Latin American style
Whenever you stay at any Hilton Hotel, you are bound to nothing satisfies like a panoramic view restaurant that seats up to 80 guests
experience a Hilton ‘moment’. This allows guests to recall an and at Hilton Dubai Jumeirah, great with typical dishes from Brazil,
indelible memory, however small, that characterises the vistas are guaranteed. This is because Argentina and Mexico. The décor is
the property is designed so that a large genuinely themed which is similarly
impeccable service guaranteed in each of the 2,800 Hilton proportion of the rooms, in addition to reflected in the style of the Cuban Bar,
properties globally. the 56 sumptuous suites, enjoy a which features traditional wooden
view of the Arabian sea. As for the shuttering, Cuban style furniture, an
bathrooms, they are marbled and excellent selection of Cuban rums, a
utterly beautiful – replete with branded wide variety of cigars and great music!
toiletries that push the Hilton Pachanga also boasts a secret winning
experience up yet another notch. If you ingredient - an all South American
are lucky enough to stay in one of the team. Chef David Contreras from
suites, they are sensational, ultra Argentina, Maitre d’ Wadim Alvarez and
luxurious and extremely spacious, with his assistant Andrea, both Brazilian –
wrap around views of the Arabian Gulf. add a frisson of authenticity in a food
Below are the manicured gardens of and beverage scenario that is
the hotel, beach umbrellas and deck sometimes sorely unoriginal here in
Pachanga Restaurant
chairs tempting you outdoors into the Dubai. Aside from the delicious and
fresh sea air and sunshine – never fairly priced food, if you are lucky
lacking in Dubai. It is a short stroll down enough to go on a Wednesday night,
to the beachfront where you can step you will be enraptured by the local
on to the pristine sands and take a dip Tango Club. With excellent fare
in the calm, clear blue waters. In featuring a wide variety of traditional
addition, a spacious temperature- dishes native to Latin America it is
controlled swimming pool creates an impossible not to love the place! A firm
idyllic environment that allows complete favourite is the ‘churasco’. This unique
rest and relaxation. Brazilian dish is a meal within itself and
The Food and Beverage elements of offers a selection of different ‘melt in
Hilton Dubai Jumeirah are second to your mouth’ meats grilled on a long
none in terms of quality of food and skewer carved directly on to your plate
inimitable ambience. With six different served with wines ideally from either
places to enjoy - Wavebreaker, a from Chile or Argentina. The Argentine
beach-side favourite, Pergola Terrace, wines have improved enormously over
a poolside eatery, Oceana, an all day the last ten years, having imported the
Pachanga is a
fabulous restaurant dining restaurant , Studio One, where latest technologies from Europe.
with excellent fare you can catch all the latest sports One wine we enjoyed was called ‘Clos
featuring a wide
variety of traditional
action, and the superlative signature de los Siete’ by Michel Rollard, made
dishes from South outlets Bice, including Bice Sky Bar, from a blend of seven different types of
America and Pachanga – you are spoilt for grapes – flavoursome and delicate at
choice. the same time.
Whilst Bice is special, the concept is When asked how he was able to
well known in Milan, Tokyo and New achieve a positive balance of keeping
Standardisation reigns supreme in the world’s largest hotel chain. This does not imply York, and has also been successfully both customers and staff happy, Muhr,
monotony. On the contrary, it guarantees consistent, unflinching fabulous service. launched in Abu Dhabi. In Dubai it is explained that “providing excellent food
From the moment you walk into any Hilton property you can be sure of seamless especially popular with non-residents and service will not work unless you
efficiency rendered with a smile. This is true of Hilton Dubai Jumeirah Resort, one of and residents alike, and is packed have an excellent team in place.” He
the emirate’s veritable stalwarts ensconced on the new Jumeirah coastline, a stone’s every night. One of the secrets of its explained the so-called ‘esprit
throw away from a variety of free zones, golf courses, the Palm Jumeirah, Dubai success is that it is run by a seasoned philosophy’ of his domain, which
Marina and assorted real estate developments of every ilk. restaurateur, as opposed to a hotelier, characterises the spirit of Hilton culture:
The aptly named ‘Hilton moment’ is not arrived upon by chance; it is a brand and Roberto Rella, the effervescent “only those that feel valued, can add
promise that is reiterated by General Manager Christian H. Muhr with conviction. “The Maitre d’ welcomes everyone by name, value”. His first obligation was to
building blocks that lead to this are consistency, hassle free experience and even if he hasn’t seen them in months! “embed the Hilton philosophy into the
personalised service”, he says. The food is excellent; traditional Italian team members” and with training this
Built in 2000, this 10 floor, 389 room property, including 56 suites, does not need fare that passes the quality test for real pays off, as staff turnover is relatively
to rely on awesome architecture or a zany themed concept to set it apart. The quality Italians too. In this respect, the Hilton low compared to other hotels nearby.
of service and standards in place allow this property to remain extremely popular, Dubai Jumeirah has been successful in Despite rampant competition in
retaining widespread kudos despite ferocious competition and manic hotel maintaining a healthy mix of tourist and Dubai, Hilton feels confident about the
development elsewhere. Outstanding services, food and beverage outlets non-resident business, by offering future. They have been in the UAE for
notwithstanding, the key to this success is actually when the key card first goes into authentic cuisine from around the over 30 years, and therefore know the
the appropriate slot. Always an occasion of anticipation tinged with excitement, world. This is in stark contrast to some market and how quickly it can change.
peering around the door to see what your home for the next few days is going to be of the other hotels on Dubai’s ‘Golden With the planned tourist projections and
like is never a disappointment at Hilton Dubai Jumeirah. The first impression is Strip’ that have concentrated on foreign the number of rooms expected to triple
excellent with spotless, well appointed and spacious rooms that are luxuriously Pachanga Restaurant guests and overtly gimmicky concepts over the next five years this will force

Shining Sheraton
The Sheraton Jumeirah Beach Resort and Towers is a
beautiful resort located on the white sands of Jumeirah
Beach, surrounded by landscaped gardens that boast
more than 150 palm trees.
hoteliers to constantly adapt, refine and reinvent. With this in mind, Hilton, whose
current Dubai portfolio stands at two properties, are planning to expand with a
beach club next door to the Hilton Dubai Jumeirah and a new property on the Palm
close by. In addition, following the re-marriage and merger of Hilton Hotels
Corporation and Hilton International, a Conrad Hotel in Dubai is also on the cards as
well as the possibility of three and four star chains . One of the first hotel landmarks on the Jumeirah strip that is fast
Muhr is confident that Hilton will continue to play its part and help Dubai achieve becoming one of the region’s most sought after luxury
its goals of tourism pre-eminence. “With 30 per cent of our business as repeat destinations, the Sheraton Jumeirah Beach Resort and Towers is a
business, we are happy with the excellent ‘Hilton Honours’ programme that ensures beautiful haven of tranquality located on the white sands of
that guests keep returning”, he explains. “Dubai is no longer a single destination; it is Jumeirah Beach. Surrounded by landscaped gardens that boast
becoming a number of unique and different destinations – with sea, shopping, more than 150 palm trees, the hotel has 256 stunning and
culture, sports and themed activities underscoring this expansion”. Thanks to the beautiful guest rooms that are newly decorated in a cool and fresh
Government’s effective segmentation and brand positioning, the massive Mediterranean style.
infrastructural investment that underpins this is transforming the face of Dubai. With There are over seven outlets, from the contemporary Chinese at
“so much more for tourists to do, see and experience here, they will have to come the Peacock and the fine dining Grill Room serving steaks and
again and again to see it all”, Muhr adds. He also thinks that there will be more seafood, to the open buffet and a la carte restaurant Palm Garden.
themed hotels, and more three and four star hotels will be needed to attract the In addition, the Moods bar located at the lobby of the hotel offers
numbers that Dubai hopes to achieve. “Responding to the needs of the market is daily live entertainment with snacks included to boot.
the only way to forge ahead”, he feels. Sheraton Jumeirah is minutes away from the world-famous
In future there will be Even though the only constant in life is change, one thing that you can be sure of Emirates Golf Club and close to Dubai’s Media City as well as
more themed hotels,
and more three and is that the Hilton Dubai Jumeirah will maintain its impeccable standards through thick Internet City. The hotel is only 25 kms from the city centre and 30
four star hotels will be and thin and its guests will continue to experience that idyllic ‘Hilton moment’ kms from Dubai International Airport. It’s obviously convenient from
needed to attract the
numbers that Dubai whenever they come to stay. That’s a Hilton promise...Guaranteed. all corners, so a visit can never be amiss.
hopes to acheive.
Tel: +9714 399 1111 Tel.: +9714 399 5533
www.hilton.com www.sheraton.com

Shining Sheraton
The Sheraton Jumeirah Beach Resort and Towers is a
beautiful resort located on the white sands of Jumeirah
Beach, surrounded by landscaped gardens that boast
more than 150 palm trees.
hoteliers to constantly adapt, refine and reinvent. With this in mind, Hilton, whose
current Dubai portfolio stands at two properties, are planning to expand with a
beach club next door to the Hilton Dubai Jumeirah and a new property on the Palm
close by. In addition, following the re-marriage and merger of Hilton Hotels
Corporation and Hilton International, a Conrad Hotel in Dubai is also on the cards as
well as the possibility of three and four star chains . One of the first hotel landmarks on the Jumeirah strip that is fast
Muhr is confident that Hilton will continue to play its part and help Dubai achieve becoming one of the region’s most sought after luxury
its goals of tourism pre-eminence. “With 30 per cent of our business as repeat destinations, the Sheraton Jumeirah Beach Resort and Towers is a
business, we are happy with the excellent ‘Hilton Honours’ programme that ensures beautiful haven of tranquality located on the white sands of
that guests keep returning”, he explains. “Dubai is no longer a single destination; it is Jumeirah Beach. Surrounded by landscaped gardens that boast
becoming a number of unique and different destinations – with sea, shopping, more than 150 palm trees, the hotel has 256 stunning and
culture, sports and themed activities underscoring this expansion”. Thanks to the beautiful guest rooms that are newly decorated in a cool and fresh
Government’s effective segmentation and brand positioning, the massive Mediterranean style.
infrastructural investment that underpins this is transforming the face of Dubai. With There are over seven outlets, from the contemporary Chinese at
“so much more for tourists to do, see and experience here, they will have to come the Peacock and the fine dining Grill Room serving steaks and
again and again to see it all”, Muhr adds. He also thinks that there will be more seafood, to the open buffet and a la carte restaurant Palm Garden.
themed hotels, and more three and four star hotels will be needed to attract the In addition, the Moods bar located at the lobby of the hotel offers
numbers that Dubai hopes to achieve. “Responding to the needs of the market is daily live entertainment with snacks included to boot.
the only way to forge ahead”, he feels. Sheraton Jumeirah is minutes away from the world-famous
In future there will be Even though the only constant in life is change, one thing that you can be sure of Emirates Golf Club and close to Dubai’s Media City as well as
more themed hotels,
and more three and is that the Hilton Dubai Jumeirah will maintain its impeccable standards through thick Internet City. The hotel is only 25 kms from the city centre and 30
four star hotels will be and thin and its guests will continue to experience that idyllic ‘Hilton moment’ kms from Dubai International Airport. It’s obviously convenient from
needed to attract the
numbers that Dubai whenever they come to stay. That’s a Hilton promise...Guaranteed. all corners, so a visit can never be amiss.
hopes to acheive.
Tel: +9714 399 1111 Tel.: +9714 399 5533
www.hilton.com www.sheraton.com

Coral Boutque C.qxp 12/27/2006 1:54 PM Page 1

Home away from home
The Dubai government has predicted the emirate will welcome
15 million tourists by 2015. While new hotels are constantly
being launched to offset the current lack of room availability,
visitors to the city now have a luxurious alternative.
each with four spacious bedrooms and ensuite bathroom. All mod cons
abound - The villas are equipped with two plasma TVs, three flat screen
TV and a DVD player. In the kitchen, there is a fully fitted kitchen with
refrigerator, microwave, stove, dish washing machine and washing
machine and dryer, while security is assured with a safety deposit box,
private entrance and two-car parking area. There are also a separate
maid's lodging with bathroom if required.
Of course, Coral Boutique Villas also offer all the amenities expected
from a luxury hotel. WiFi internet is accessible over the whole property
for business and keeping in touch, while leisure facilities include a
swimming pool and children's pool, fitness centre and the exclusive
Murjan Spa, with the finest rejuvenating therapies to work away the
stress of a long day. For relaxation and dining, guests can choose
between the snacks and beverages offered at the 24-hour Rumours
Café, the outside barbecue facilities and juice bar as well as the outdoor
shisha lounge. All this complemented with a daily housekeeping service
and on call elite butler service, 24-hour room service and 24-hour
security personnel as well.
For the solo traveller or the guest looking for something a little smaller,
In a quest for constant innovation, in response to guest's needs in line Coral Boutique Hotel Apartments offer one bedroom, two-bedroom and
with global hospitality trends; instead of mere hotel accommodation, three-bedroom suites, each with a comfortable living room, bedrooms
Coral Boutique Villas and Coral Boutique Hotel Apartments have gone with en-suite bathrooms, fully equipped kitchen, supplying the same
one step further. "Our challenge is to offer a home away from home quality standards as the Boutique Villas at the same location. The
where our guest does not have the feeling they are staying in a hotel," apartments also guarantee guest's daily housekeeping, 24-hours room
explains Coral General Manager Chahnaz Gayraud. "They can step service, broadband internet access, private secure parking, a safety
outside their house or apartment with a lavish variety of ways to refresh, deposit box, an automatic shoeshine machine, valet parking, wake-up
relax and recharge without the feeling they stepped out." calls, babysitting services on request, laundry/dry cleaning services and
A short drive from Jumeirah Beach, Coral Boutique Villas is ideal for a rent-a-car desk. "Both properties," says Gayraud, "share the same
families visiting Dubai looking for a haven replete with the luxuries, plus vision, the same friendly atmosphere and the same personal service
many more, of being at home. Idyllically located in a surprisingly serene to the guest."
environment adjacent to the Mall of the Emirates - home to a plethora of With more than 23 years in the hospitality industry, and expertise and
boutiques and the world-renowned Ski Dubai indoor ski centre to boot - competence that has seen her contribute a great deal of success to
Coral Boutique Villas
Coral Boutique Villas consists of thirty 351 square metre luxury houses, hotels and cruise liners in Paris, Monte Carlo, Santa Barbara, Arizona


Home away from home
The Dubai government has predicted the emirate will welcome
15 million tourists by 2015. While new hotels are constantly
being launched to offset the current lack of room availability,
visitors to the city now have a luxurious alternative.
each with four spacious bedrooms and ensuite bathroom. All mod cons
abound - The villas are equipped with two plasma TVs, three flat screen
TV and a DVD player. In the kitchen, there is a fully fitted kitchen with
refrigerator, microwave, stove, dish washing machine and washing
machine and dryer, while security is assured with a safety deposit box,
private entrance and two-car parking area. There are also a separate
maid's lodging with bathroom if required.
Of course, Coral Boutique Villas also offer all the amenities expected
from a luxury hotel. WiFi internet is accessible over the whole property
for business and keeping in touch, while leisure facilities include a
swimming pool and children's pool, fitness centre and the exclusive
Murjan Spa, with the finest rejuvenating therapies to work away the
stress of a long day. For relaxation and dining, guests can choose
between the snacks and beverages offered at the 24-hour Rumours
Café, the outside barbecue facilities and juice bar as well as the outdoor
shisha lounge. All this complemented with a daily housekeeping service
and on call elite butler service, 24-hour room service and 24-hour
security personnel as well.
For the solo traveller or the guest looking for something a little smaller,
In a quest for constant innovation, in response to guest's needs in line Coral Boutique Hotel Apartments offer one bedroom, two-bedroom and
with global hospitality trends; instead of mere hotel accommodation, three-bedroom suites, each with a comfortable living room, bedrooms
Coral Boutique Villas and Coral Boutique Hotel Apartments have gone with en-suite bathrooms, fully equipped kitchen, supplying the same
one step further. "Our challenge is to offer a home away from home quality standards as the Boutique Villas at the same location. The
where our guest does not have the feeling they are staying in a hotel," apartments also guarantee guest's daily housekeeping, 24-hours room
explains Coral General Manager Chahnaz Gayraud. "They can step service, broadband internet access, private secure parking, a safety
outside their house or apartment with a lavish variety of ways to refresh, deposit box, an automatic shoeshine machine, valet parking, wake-up
relax and recharge without the feeling they stepped out." calls, babysitting services on request, laundry/dry cleaning services and
A short drive from Jumeirah Beach, Coral Boutique Villas is ideal for a rent-a-car desk. "Both properties," says Gayraud, "share the same
families visiting Dubai looking for a haven replete with the luxuries, plus vision, the same friendly atmosphere and the same personal service
many more, of being at home. Idyllically located in a surprisingly serene to the guest."
environment adjacent to the Mall of the Emirates - home to a plethora of With more than 23 years in the hospitality industry, and expertise and
boutiques and the world-renowned Ski Dubai indoor ski centre to boot - competence that has seen her contribute a great deal of success to
Coral Boutique Villas
Coral Boutique Villas consists of thirty 351 square metre luxury houses, hotels and cruise liners in Paris, Monte Carlo, Santa Barbara, Arizona

and Bangalore, Gayraud is well placed to

comment on what it is attracting the tourist
and business dollar into Dubai. "Dubai is a
very popular destination and the fastest
growing place on Earth", she argues. "This
region boasts some of the best hotels in the
world and it is a pleasure to work at the heart
of its growth."
As Dubai’s tourism grows, and segments
evolve, so too does its hotel market, with new
developments popping up with amazing
regularity. This expansion has engendered
healthy competition and the ultimate
realisation that maintaining excellent
standards in service is imperative. "We
definitely follow international standards in
terms of innovation", stresses Gayraud. "In
terms of services we are
efficient and personalised, making the guest
feel at home." This proactive guest-friendly
attitude is emphasised when the future
is taken into consideration. "My goal is to
make my properties a unique place to live in
with the feeling not of being a hotel guest, but
instead of being a resident enjoying their
second home."
Playing a major role in achieving these
Coral Boutique Hotel Apartments
goals is a unique branding strategy adopted
by the group. "Coral International is a regional
hotel company that has really come into its
own since its creation", explains Gayraud,
emphasizing how the strategies employed so
far have been hugely successful in winning
market share. "Families from all over the world
are choosing us because of our safe
environment", she adds. This is coupled by
her hands-on and visible approach to
management and an ability to motivate
staff to provide the best possible service
by following her 'can-do' approach to
satisfying guest requirements.
Arguably, the greatest advertisement for
Coral Boutique Villas and Hotel Apartments,
however, comes from Gayraud herself. With
all the opportunities that Dubai has to offer, at
the end of a long day there is only one place
she wants to be. "Murjan Spa in Coral
Boutique Hotel Apartments is my favourite
place because I can simply pamper every
inch of my body", she says. "The friendly
atmosphere helps me look after my physical,
mental and spiritual needs and is the perfect
way to recover from the daily stress of being a
busy GM." Now who can argue with that?
Tel.: +9714 402 8888 (Boutique Villas)

Tel.: +9714 340 6700 (Hotel Apt.)
www.coral-international.com
Murjan Coral Signature Spa
Best of Dubai 68 Best of Dubai 69

and Bangalore, Gayraud is well placed to

comment on what it is attracting the tourist
and business dollar into Dubai. "Dubai is a
very popular destination and the fastest
growing place on Earth", she argues. "This
region boasts some of the best hotels in the
world and it is a pleasure to work at the heart
of its growth."
As Dubai’s tourism grows, and segments
evolve, so too does its hotel market, with new
developments popping up with amazing
regularity. This expansion has engendered
healthy competition and the ultimate
realisation that maintaining excellent
standards in service is imperative. "We
definitely follow international standards in
terms of innovation", stresses Gayraud. "In
terms of services we are
efficient and personalised, making the guest
feel at home." This proactive guest-friendly
attitude is emphasised when the future
is taken into consideration. "My goal is to
make my properties a unique place to live in
with the feeling not of being a hotel guest, but
instead of being a resident enjoying their
second home."
Playing a major role in achieving these
Coral Boutique Hotel Apartments
goals is a unique branding strategy adopted
by the group. "Coral International is a regional
hotel company that has really come into its
own since its creation", explains Gayraud,
emphasizing how the strategies employed so
far have been hugely successful in winning
market share. "Families from all over the world
are choosing us because of our safe
environment", she adds. This is coupled by
her hands-on and visible approach to
management and an ability to motivate
staff to provide the best possible service
by following her 'can-do' approach to
satisfying guest requirements.
Arguably, the greatest advertisement for
Coral Boutique Villas and Hotel Apartments,
however, comes from Gayraud herself. With
all the opportunities that Dubai has to offer, at
the end of a long day there is only one place
she wants to be. "Murjan Spa in Coral
Boutique Hotel Apartments is my favourite
place because I can simply pamper every
inch of my body", she says. "The friendly
atmosphere helps me look after my physical,
mental and spiritual needs and is the perfect
way to recover from the daily stress of being a
busy GM." Now who can argue with that?
Tel.: +9714 402 8888 (Boutique Villas)

Tel.: +9714 340 6700 (Hotel Apt.)
www.coral-international.com
Murjan Coral Signature Spa
Best of Dubai 68 Best of Dubai 69

Staying Different
While the rest of the world's global hotel chains are looking to
exploit the growing popularity of Dubai as a tourist destination,
there is one homegrown hospitality entity that has conquered the
emirate and is propelling its brand worldwide.
Bill Walshe - Chief Marketing and Business Innovation Officer
Saraya Aqaba, Jordan planned and operating residences and serviced

apartments, branded restaurants, water parks, retail outlets
and educational facilities highlight Jumeirah's dedication to
its brand strategy - 'Stay Different'. "Not one Jumeirah
experience is, and will be, the same and our two least
favourite words are 'cookie cutter'," is how Walshe
emphasized the Jumeirah philosophy.
As for the onslaught of global three and four-star hotels
entering the Dubai market, Walshe insists this is not a threat
to Jumeirah's brand, but instead complements the local
hotel market. "Jumeirah is operating in the luxury five star
segment and with the current shortage of hotel rooms in the
luxury segment we see a huge opportunity for us and other
global luxury brands to grow within Dubai," he argues.
While the competition in the local market does not
concern Jumeirah, what about the challenges faced by the
company in ensuring its worldwide growth? "We don't see
challenges but tremendous opportunity," says Walshe.
"Having firmly established Jumeirah as a luxury brand
Hantang Jumeirah Shanghai Hotel
worldwide, we enjoy great interest from potential owners and
Geo-political sensitivities notwithstanding, tourism is soaring as one of the region's investors and are contacted daily and asked if we are
most dynamic economic sectors that has enjoyed an annual growth rate of 7.1 per interested to run hotels and resorts." It is this kind of interest,
cent since 1995, surpassing the global growth rate of 4.1 per cent over the same he believes, that will help ensure Jumeirah meets its 2009
period. As a winning model for the rest of the region and a victorious standard- targets. "We are confident that we will achieve our
bearer of all that is bold, innovative and lavishly service-oriented, the UAE has been aggressive growth plans, and looking at the developments
leading the way in the Middle East in this area and is set to attract an estimated 68.5 we have announced so far, we are well underway to
million tourists to the region by 2020. achieving our goal by the end of 2009."
The figures speak for themselves: The UAE witnessed a 60 per cent increase in Of course, as with any business, making the right
the volume of resorts and hotels between 1993 and 2002, with 135 being investment decisions is the key to success, with vigilance in
constructed - a move that will offset worries about hotel room shortages that could decision making all the more important when the offers are
strain tourism in the coming years given that visitor arrivals grew significantly more in flooding in. "We have received and continue to receive a lot
2004 than hotel capacity itself, placing pressure on occupancy rates and therefore of leads and enquiries when it comes to business
on prices too. development for Jumeirah," says Walshe, "and our biggest
Jumeirah is a viable example of how a fledging brand with a single property, opportunity is also our biggest challenge, which is to make
Dubai's Jumeirah Beach Hotel when the company was founded in 1997, can the right choices and selection of projects for Jumeirah in
blossom into a hospitality giant with luxury properties in three continents, employing the markets we aim to be in." But what is it that Jumeirah
12,000 people worldwide and looking to grow that figure to 20,000 by 2009. Its looks for in an investment opportunity? "There are many
vision is typically ambitious, in the quintessential 'can-do' mode that the emirate's factors and criteria to consider, but the main ones would be
Dubai Inc ethos has become famous for: 'to develop a global super-brand under a the feasibility of the project and potential return we could
single, distinctive and memorable name.’ achieve for the owner/investor and the 'fit' with the Jumeirah
In conjunction with its recent rebranding in 2005, the company also announced brand and portfolio."
ambitious plans to grow its portfolio to 40 luxury hotels and resorts by the end of With a portfolio that already features the world's only all-
2009. "This growth will mainly take place through the acquisition of management suite uber-luxury property, the iconic Burj Al Arab, among
contracts, meaning that we will operate hotels for owners and investors rather than its local and international experiences, Jumeirah has well
buying/acquiring assets ourselves," said Bill Walshe, Chief Marketing and Business and truly positioned itself as one of the world's most
Innovation Officer, Jumeirah. "This planned growth will see Jumeirah expand locally, dynamic and fast growing luxury hospitality groups, with
regionally and globally," he added. exciting times ahead as they look onwards and upwards to
Among the developments already announced are Aqua Dunya in Dubailand, diversify their business by taking service and comfort to
Jumeirah Al Khor in Healthcare City, Saraya Aqaba in Jordan, Jumeirah Essex stellar heights.
House in New York, Hantang Jumeirah in Shanghai and Dubai Towers in Doha.
Jumeirah Essex House in New York
While the hotel and resort portfolio is the backbone of Jumeirah's operations, www.jumeirah.com

Staying Different
While the rest of the world's global hotel chains are looking to
exploit the growing popularity of Dubai as a tourist destination,
there is one homegrown hospitality entity that has conquered the
emirate and is propelling its brand worldwide.
Bill Walshe - Chief Marketing and Business Innovation Officer
Saraya Aqaba, Jordan planned and operating residences and serviced

apartments, branded restaurants, water parks, retail outlets
and educational facilities highlight Jumeirah's dedication to
its brand strategy - 'Stay Different'. "Not one Jumeirah
experience is, and will be, the same and our two least
favourite words are 'cookie cutter'," is how Walshe
emphasized the Jumeirah philosophy.
As for the onslaught of global three and four-star hotels
entering the Dubai market, Walshe insists this is not a threat
to Jumeirah's brand, but instead complements the local
hotel market. "Jumeirah is operating in the luxury five star
segment and with the current shortage of hotel rooms in the
luxury segment we see a huge opportunity for us and other
global luxury brands to grow within Dubai," he argues.
While the competition in the local market does not
concern Jumeirah, what about the challenges faced by the
company in ensuring its worldwide growth? "We don't see
challenges but tremendous opportunity," says Walshe.
"Having firmly established Jumeirah as a luxury brand
Hantang Jumeirah Shanghai Hotel
worldwide, we enjoy great interest from potential owners and
Geo-political sensitivities notwithstanding, tourism is soaring as one of the region's investors and are contacted daily and asked if we are
most dynamic economic sectors that has enjoyed an annual growth rate of 7.1 per interested to run hotels and resorts." It is this kind of interest,
cent since 1995, surpassing the global growth rate of 4.1 per cent over the same he believes, that will help ensure Jumeirah meets its 2009
period. As a winning model for the rest of the region and a victorious standard- targets. "We are confident that we will achieve our
bearer of all that is bold, innovative and lavishly service-oriented, the UAE has been aggressive growth plans, and looking at the developments
leading the way in the Middle East in this area and is set to attract an estimated 68.5 we have announced so far, we are well underway to
million tourists to the region by 2020. achieving our goal by the end of 2009."
The figures speak for themselves: The UAE witnessed a 60 per cent increase in Of course, as with any business, making the right
the volume of resorts and hotels between 1993 and 2002, with 135 being investment decisions is the key to success, with vigilance in
constructed - a move that will offset worries about hotel room shortages that could decision making all the more important when the offers are
strain tourism in the coming years given that visitor arrivals grew significantly more in flooding in. "We have received and continue to receive a lot
2004 than hotel capacity itself, placing pressure on occupancy rates and therefore of leads and enquiries when it comes to business
on prices too. development for Jumeirah," says Walshe, "and our biggest
Jumeirah is a viable example of how a fledging brand with a single property, opportunity is also our biggest challenge, which is to make
Dubai's Jumeirah Beach Hotel when the company was founded in 1997, can the right choices and selection of projects for Jumeirah in
blossom into a hospitality giant with luxury properties in three continents, employing the markets we aim to be in." But what is it that Jumeirah
12,000 people worldwide and looking to grow that figure to 20,000 by 2009. Its looks for in an investment opportunity? "There are many
vision is typically ambitious, in the quintessential 'can-do' mode that the emirate's factors and criteria to consider, but the main ones would be
Dubai Inc ethos has become famous for: 'to develop a global super-brand under a the feasibility of the project and potential return we could
single, distinctive and memorable name.’ achieve for the owner/investor and the 'fit' with the Jumeirah
In conjunction with its recent rebranding in 2005, the company also announced brand and portfolio."
ambitious plans to grow its portfolio to 40 luxury hotels and resorts by the end of With a portfolio that already features the world's only all-
2009. "This growth will mainly take place through the acquisition of management suite uber-luxury property, the iconic Burj Al Arab, among
contracts, meaning that we will operate hotels for owners and investors rather than its local and international experiences, Jumeirah has well
buying/acquiring assets ourselves," said Bill Walshe, Chief Marketing and Business and truly positioned itself as one of the world's most
Innovation Officer, Jumeirah. "This planned growth will see Jumeirah expand locally, dynamic and fast growing luxury hospitality groups, with
regionally and globally," he added. exciting times ahead as they look onwards and upwards to
Among the developments already announced are Aqua Dunya in Dubailand, diversify their business by taking service and comfort to
Jumeirah Al Khor in Healthcare City, Saraya Aqaba in Jordan, Jumeirah Essex stellar heights.
House in New York, Hantang Jumeirah in Shanghai and Dubai Towers in Doha.
Jumeirah Essex House in New York
While the hotel and resort portfolio is the backbone of Jumeirah's operations, www.jumeirah.com

Hilton Fujairah - Aproved.qxp 12/28/2006 2:05 PM Page 1
Sun, Sea and Service

When it comes to brand recognition in the hotel industry, there is no

bigger name than Hilton. A global institution in luxury hotel
accommodation, whether for business or for pleasure, the Hilton name
guarantees the complete hotel accommodation experience where the
guest always comes first.
introducing technologies and service standards way before others do." This,
Kraus adds, is achieved by recognizing and understanding today's travellers'
needs and being able to anticipate the next generation's requirements.
Having first opened its doors in 1978, the Hilton Fujairah Resort has prided
itself on being not only the first choice home-away-from-home for visitors
The Hilton Fujairah Resort is no exception. Situated on the warm waters of the to the region, but also as a centre of activity for the local community. The hotel,
Indian Ocean and with the Hajar mountains as its backdrop, it is easy to he says will continue to operate with this largely successful strategy,
argue that the beauty of the location alone is enough to entice the traveller. complementing the business operations and the needs of the guest with being
Such an argument, however, falls on deaf ears at the Hilton Fujairah a part of the local community.
Resort, where dedication to providing the highest level of service is Forming part of the Hilton Fujairah Resort’s dedication to satisfying local
paramount to complementing the visual beauty of the surroundings. needs is developing improved infrastructure, providing quality entertainment
"To create luxurious palaces and fill hotel rooms with technologies is what and extra-curricular activities, whilst also ensuring rigorous protection of the
the UAE has specialized in, however soft issues like genuine friendliness and environment. In satisfying these local community commitments, the hotel is also
customer recognition seems to be as important as a glamorous guaranteeing improved and higher quality facilities for its guests.
infrastructure," argues Hilton Fujairah Resort General Manager Markus Kraus. Achieving these goals means the Hilton Fujairah Resort adds to the
"The key of success at Hilton Fujairah Resort is the continuous team member enjoyment of the guests stay by being able to provide a diverse range of
training and the team's unconditional responsiveness to customers' needs experiences for guests to enjoy. The private beach, in particular, is a magnet
and expectations," he adds. for the holidaymaker looking to relax, with the Fujairah climate making
This dedication to friendliness and customer service goes beyond simply swimming and sunbathing accessible all-year-round. For the more adventurous
satisfying the needs and expectations of the visitor, but also exceeding it. types, the Hilton Fujairah Resort specialises in motorized and non-motorized
Every guest of the Hilton Fujairah Resort is accorded the VIP treatment water sport activities, including wind surfing, snorkelling and fishing, while
with staff committed to providing superior and friendly service every day, diving trips to some of the most exotic dive sites in the UAE are also possible.
every minute, every second. This, he stresses, is what makes the Hilton Whether for business, pleasure or a little bit of both, the Hilton Fujairah
Fujairah Resort unique. Resort guarantees every guest enjoys a stay they will want to relive over and
Being unique is an essential quality for achieving success in the highly over.
competitive UAE luxury accommodation market. Not satisfied with being just
a player, he insists Hilton is a market leader. "Rather than benchmarking Tel: +971 9 222 2411
ourselves with the competition, Hilton is aiming to set the trends. We are an Fax: +971 9 222 6541
incredibly innovative and proactive company, which in many areas is www.fujairah.hilton.com

Hilton Fujairah - Aproved.qxp 12/28/2006 2:05 PM Page 1
Sun, Sea and Service

When it comes to brand recognition in the hotel industry, there is no

bigger name than Hilton. A global institution in luxury hotel
accommodation, whether for business or for pleasure, the Hilton name
guarantees the complete hotel accommodation experience where the
guest always comes first.
introducing technologies and service standards way before others do." This,
Kraus adds, is achieved by recognizing and understanding today's travellers'
needs and being able to anticipate the next generation's requirements.
Having first opened its doors in 1978, the Hilton Fujairah Resort has prided
itself on being not only the first choice home-away-from-home for visitors
The Hilton Fujairah Resort is no exception. Situated on the warm waters of the to the region, but also as a centre of activity for the local community. The hotel,
Indian Ocean and with the Hajar mountains as its backdrop, it is easy to he says will continue to operate with this largely successful strategy,
argue that the beauty of the location alone is enough to entice the traveller. complementing the business operations and the needs of the guest with being
Such an argument, however, falls on deaf ears at the Hilton Fujairah a part of the local community.
Resort, where dedication to providing the highest level of service is Forming part of the Hilton Fujairah Resort’s dedication to satisfying local
paramount to complementing the visual beauty of the surroundings. needs is developing improved infrastructure, providing quality entertainment
"To create luxurious palaces and fill hotel rooms with technologies is what and extra-curricular activities, whilst also ensuring rigorous protection of the
the UAE has specialized in, however soft issues like genuine friendliness and environment. In satisfying these local community commitments, the hotel is also
customer recognition seems to be as important as a glamorous guaranteeing improved and higher quality facilities for its guests.
infrastructure," argues Hilton Fujairah Resort General Manager Markus Kraus. Achieving these goals means the Hilton Fujairah Resort adds to the
"The key of success at Hilton Fujairah Resort is the continuous team member enjoyment of the guests stay by being able to provide a diverse range of
training and the team's unconditional responsiveness to customers' needs experiences for guests to enjoy. The private beach, in particular, is a magnet
and expectations," he adds. for the holidaymaker looking to relax, with the Fujairah climate making
This dedication to friendliness and customer service goes beyond simply swimming and sunbathing accessible all-year-round. For the more adventurous
satisfying the needs and expectations of the visitor, but also exceeding it. types, the Hilton Fujairah Resort specialises in motorized and non-motorized
Every guest of the Hilton Fujairah Resort is accorded the VIP treatment water sport activities, including wind surfing, snorkelling and fishing, while
with staff committed to providing superior and friendly service every day, diving trips to some of the most exotic dive sites in the UAE are also possible.
every minute, every second. This, he stresses, is what makes the Hilton Whether for business, pleasure or a little bit of both, the Hilton Fujairah
Fujairah Resort unique. Resort guarantees every guest enjoys a stay they will want to relive over and
Being unique is an essential quality for achieving success in the highly over.
competitive UAE luxury accommodation market. Not satisfied with being just
a player, he insists Hilton is a market leader. "Rather than benchmarking Tel: +971 9 222 2411
ourselves with the competition, Hilton is aiming to set the trends. We are an Fax: +971 9 222 6541
incredibly innovative and proactive company, which in many areas is www.fujairah.hilton.com

Oasis Beach Hotel.qxp 12/28/2006 4:59 PM Page 1

Oasis Surprise
The Trip Advisor’s Travellers’ Choice Award in the ‘Top 100
Luxury Hotels Worldwide’ category in 2005 was well deserved.
a selection of treatments at the Oasis service is friendly as well as

Retreat. With all these options, it’s professional and the quantities defy
impossible to get bored. “The the ‘less is best’ dictum.” After dinner,
activities are tried and tested for if the night is still young, and you are
overall satisfaction and we keep the looking for excitement, whisk yourself
guest mix varied so that no single away to the Caribbean by going to
nationality predominates”, Weber Charlie Parrot‘s, a lively night spot
explains. Good and plentiful food is offering a variety of entertainment and
the other part of the equation, and dancing through to the early hours.
guests have a vast selection to Even though he keeps his guests
choose from. Starting the day is a busy and happy in-house, the
Martin Weber, pure delight, with the Bazaar’s central location of the Oasis Beach
General Manager
excellent buffet breakfast offering. Hotel at the heart of New Dubai
Oasis Beach Hotel
You’ve got fabulous breakfast is ideal, so during the heat of
Summer Surprises to July, numbers went up despite the soaring options like pancakes, Danish midday, retail therapy can be
temperatures” Weber says. “Come to think about it, summers are Pastries and cold cuts in addition to enjoyed in the area’s outstanding
not so terrible, temperatures in some Mediterranean countries cereal, fry ups, toast and the like. shopping malls.
can get very uncomfortable in the summer months too and they With a breakfast on this scale, half- “Everything is within reach. As
do not have the luxury of air-conditioning everywhere.” board will suffice; even inveterate Dubai evolves as a tourist destination
Furthermore, prices in the Med are at a peak in the summer, gobblers will be satisfied until dinner. the infrastructure develops to
whilst in Dubai they offer great value; another reason to With quaint themed restaurants support its growth. Dubai is
swap over from the Cote d’ Azur to the Jumeirah Beach strip adding to the hotel experience, dining undeniably an excellent holiday
without further ado. options are also wide and varied. The destination”, Weber feels.
Guests can stay in one of the 252 spacious and well Bazaar Restaurant offers themed So what is the recipe for the
appointed rooms in the ten-level beachfront property overlooking buffets based on the concept of an success of his domain? This
the Dubai Marina and azure waters of the Arabian Gulf. After open market place with various live seasoned hotelier who has brought
Jebel Ali International Hotels, the successful operator of three decades: “With new residential guests are welcomed with exotic fruit cocktails at reception, they cooking stations. Oregano is a his proverbial Swiss efficiency to his
the Oasis Beach Hotel has done a thoroughly developments taking shape around our are efficiently chaperoned to their no-frills rooms that boast far Mediterranean farmhouse-style Arabian seaside realm concludes that
professional job in segmenting its markets and carving property, we will also be busy catering more frills than your average European equivalent. restaurant authentically fitted out, with “The key is to listen to guests and
out a niche for itself in the cutthroat worldwide tourist for the many residents who will shortly Take the sea-facing rooms with their ample balconies for a varied and wholesome selection of adapt accordingly. This is the best
market. Confidently handling holiday packages for in- be moving into this area.” With 6000 instance - nothing is more pleasant than lounging out there in the specialities from France and Italy, and form of benchmarking and this
bound tourists from the UK, Germany and Russia who members, the hotel boasts a evenings with a glass of wine in one hand and a book in another, live background music played as you approach has been validated as we
marvel at the value for money they are getting for their Neighbourhood Privilege Club that while the gentle sound of waves lapping up on the beach enjoy your meal. In 2006 it won the enjoy the highest proportion of repeat
stay, the 252-room sea facing property is also popular provides special offers at its outlets and permeates the air. Look down from your balcony and you can What’s On Award as ‘Dubai’s business amongst equivalent hotels
with business travellers who now form half of its clientele. affordable daily club rates for those plan your day’s activities. Favourite European Speciality in Dubai.”
Enjoying a reputation as the friendliest hotel on the wishing to use the hotel facilities. “The Will you spend your day around the large temperature- Restaurant’ and it still basks in the So a thumbs up for the Oasis
beach, the Oasis Beach Hotel is one of few properties objective is to offer a little something for controlled pool, where you can swim up to the bar for a drink or a reflected glory. Another option is Beach Hotel - by holiday end, you will
that has successfully pitched itself as a 4-star hotel to everyone”, he explains. snack? Or go down to the hotel’s private beach and enjoy the Singapura, which serves Singaporean have relaxed, indulged and
cater for the European tourist market that Dubai is out to Nowadays business is constant all refreshments being served at the Coco Cabana Beach Bar & cuisine and other selected exotic rejuvenated yourself homeward
attract. With more than 5 million visitors to the UAE in year round. Gone are the days of the Restaurant? Wouldn’t life be heavenly if that was the biggest dishes from the Far East. Like bound – wherever that may be -
2005 expected to reach 10 million in 2010, the hotel will dreaded summer exodus on the part of decision you had to make all day? Oregano, Singapura is themed, with ready to face the challenges of work,
have no shortage of guests. Five star grandeur Dubai residents and the gaping room There are plenty of other activities if you are either feeling original antiques and artefacts giving grey skies and drizzle. But with
notwithstanding, it is the serviceable and efficient four vacancies caused by a nascent tourism energetic or are in need of some pampering. Guests seeking it a distinctive feel while the soft glow renewed vitality, nothing can stop you
star model that the emirate needs if it is to broaden its industry yet to find its feet. “Business adventure can take part in an array of water sports, use the well- of flickering candles adds a warm from looking forward to a return visit.
appeal and segment the market to reach targets. used to drop in the summer, but with equipped gym or play tennis. After that they can relax in the and cosy atmosphere. Here, the food
Says Martin Weber, the hotel’s general manager who the Dubai Government moving the outdoor jacuzzi, or visit the wellness centre where they can enjoy is absolutely superb, with a Tel.: +9714 399 4444
has been involved in the region’s hospitality industry for Shopping Festival to December and the a steam bath, massage or sauna, and rejuvenate choosing from steamboat speciality to die for. The www.jebelali-international.com

Oasis Beach Hotel.qxp 12/28/2006 4:59 PM Page 1

Oasis Surprise
The Trip Advisor’s Travellers’ Choice Award in the ‘Top 100
Luxury Hotels Worldwide’ category in 2005 was well deserved.
a selection of treatments at the Oasis service is friendly as well as

Retreat. With all these options, it’s professional and the quantities defy
impossible to get bored. “The the ‘less is best’ dictum.” After dinner,
activities are tried and tested for if the night is still young, and you are
overall satisfaction and we keep the looking for excitement, whisk yourself
guest mix varied so that no single away to the Caribbean by going to
nationality predominates”, Weber Charlie Parrot‘s, a lively night spot
explains. Good and plentiful food is offering a variety of entertainment and
the other part of the equation, and dancing through to the early hours.
guests have a vast selection to Even though he keeps his guests
choose from. Starting the day is a busy and happy in-house, the
Martin Weber, pure delight, with the Bazaar’s central location of the Oasis Beach
General Manager
excellent buffet breakfast offering. Hotel at the heart of New Dubai
Oasis Beach Hotel
You’ve got fabulous breakfast is ideal, so during the heat of
Summer Surprises to July, numbers went up despite the soaring options like pancakes, Danish midday, retail therapy can be
temperatures” Weber says. “Come to think about it, summers are Pastries and cold cuts in addition to enjoyed in the area’s outstanding
not so terrible, temperatures in some Mediterranean countries cereal, fry ups, toast and the like. shopping malls.
can get very uncomfortable in the summer months too and they With a breakfast on this scale, half- “Everything is within reach. As
do not have the luxury of air-conditioning everywhere.” board will suffice; even inveterate Dubai evolves as a tourist destination
Furthermore, prices in the Med are at a peak in the summer, gobblers will be satisfied until dinner. the infrastructure develops to
whilst in Dubai they offer great value; another reason to With quaint themed restaurants support its growth. Dubai is
swap over from the Cote d’ Azur to the Jumeirah Beach strip adding to the hotel experience, dining undeniably an excellent holiday
without further ado. options are also wide and varied. The destination”, Weber feels.
Guests can stay in one of the 252 spacious and well Bazaar Restaurant offers themed So what is the recipe for the
appointed rooms in the ten-level beachfront property overlooking buffets based on the concept of an success of his domain? This
the Dubai Marina and azure waters of the Arabian Gulf. After open market place with various live seasoned hotelier who has brought
Jebel Ali International Hotels, the successful operator of three decades: “With new residential guests are welcomed with exotic fruit cocktails at reception, they cooking stations. Oregano is a his proverbial Swiss efficiency to his
the Oasis Beach Hotel has done a thoroughly developments taking shape around our are efficiently chaperoned to their no-frills rooms that boast far Mediterranean farmhouse-style Arabian seaside realm concludes that
professional job in segmenting its markets and carving property, we will also be busy catering more frills than your average European equivalent. restaurant authentically fitted out, with “The key is to listen to guests and
out a niche for itself in the cutthroat worldwide tourist for the many residents who will shortly Take the sea-facing rooms with their ample balconies for a varied and wholesome selection of adapt accordingly. This is the best
market. Confidently handling holiday packages for in- be moving into this area.” With 6000 instance - nothing is more pleasant than lounging out there in the specialities from France and Italy, and form of benchmarking and this
bound tourists from the UK, Germany and Russia who members, the hotel boasts a evenings with a glass of wine in one hand and a book in another, live background music played as you approach has been validated as we
marvel at the value for money they are getting for their Neighbourhood Privilege Club that while the gentle sound of waves lapping up on the beach enjoy your meal. In 2006 it won the enjoy the highest proportion of repeat
stay, the 252-room sea facing property is also popular provides special offers at its outlets and permeates the air. Look down from your balcony and you can What’s On Award as ‘Dubai’s business amongst equivalent hotels
with business travellers who now form half of its clientele. affordable daily club rates for those plan your day’s activities. Favourite European Speciality in Dubai.”
Enjoying a reputation as the friendliest hotel on the wishing to use the hotel facilities. “The Will you spend your day around the large temperature- Restaurant’ and it still basks in the So a thumbs up for the Oasis
beach, the Oasis Beach Hotel is one of few properties objective is to offer a little something for controlled pool, where you can swim up to the bar for a drink or a reflected glory. Another option is Beach Hotel - by holiday end, you will
that has successfully pitched itself as a 4-star hotel to everyone”, he explains. snack? Or go down to the hotel’s private beach and enjoy the Singapura, which serves Singaporean have relaxed, indulged and
cater for the European tourist market that Dubai is out to Nowadays business is constant all refreshments being served at the Coco Cabana Beach Bar & cuisine and other selected exotic rejuvenated yourself homeward
attract. With more than 5 million visitors to the UAE in year round. Gone are the days of the Restaurant? Wouldn’t life be heavenly if that was the biggest dishes from the Far East. Like bound – wherever that may be -
2005 expected to reach 10 million in 2010, the hotel will dreaded summer exodus on the part of decision you had to make all day? Oregano, Singapura is themed, with ready to face the challenges of work,
have no shortage of guests. Five star grandeur Dubai residents and the gaping room There are plenty of other activities if you are either feeling original antiques and artefacts giving grey skies and drizzle. But with
notwithstanding, it is the serviceable and efficient four vacancies caused by a nascent tourism energetic or are in need of some pampering. Guests seeking it a distinctive feel while the soft glow renewed vitality, nothing can stop you
star model that the emirate needs if it is to broaden its industry yet to find its feet. “Business adventure can take part in an array of water sports, use the well- of flickering candles adds a warm from looking forward to a return visit.
appeal and segment the market to reach targets. used to drop in the summer, but with equipped gym or play tennis. After that they can relax in the and cosy atmosphere. Here, the food
Says Martin Weber, the hotel’s general manager who the Dubai Government moving the outdoor jacuzzi, or visit the wellness centre where they can enjoy is absolutely superb, with a Tel.: +9714 399 4444
has been involved in the region’s hospitality industry for Shopping Festival to December and the a steam bath, massage or sauna, and rejuvenate choosing from steamboat speciality to die for. The www.jebelali-international.com

"Drink wine! 'Tis life eternal and
travail's meed, Fruitage of youth, and
balm of age's need: 'Tis the glad time
of roses, wine and friends;
CHAPTER 3
Rejoice thy spirit - that is life indeed". Fine Dining
The Rubaiyat of Omar Khayyam,
Ancient Persian philosopher and poet
"Drink wine! 'Tis life eternal and
travail's meed, Fruitage of youth, and
balm of age's need: 'Tis the glad time
of roses, wine and friends;
CHAPTER 3
Rejoice thy spirit - that is life indeed". Fine Dining
The Rubaiyat of Omar Khayyam,
Ancient Persian philosopher and poet
Fine Dining
TANG@Mina Seyahi With the breadth of selection and utterly novel food
combinations, the menu needs explanation. It is not
unique, fabulous, and delicious. The best restaurant
meal in at least six months.
simply a case of choosing a few dishes and hoping To sift through each item of the menu is not
for the best. To enjoy the meal to the full, diners feasible, but a sample of some of the dishes you
have to appreciate where Chef Stephane is coming could expect shows the variety on offer:
from gastronomically speaking. It is of paramount
The moment you enter Tang, you sense that something remarkable is importance to understand why and how he has Yabies
underway. The giveaway is the décor, bold and funky, with monochrome combined the exciting textures and flavours Teppanyaki / purple asparagus/ passion fruit caviar/
reds and blacks enveloping the 46- seat fine dining eatery. Furnished together to create something that must be defined basil
as perfectly executed haute nouvelle cuisine. Australian crayfish
with enormously high-backed chairs with intriguing, Andy Warhol-like With Brendan, the dashing and well-informed Tartare/ green apple/ citrus/ wasabi/ pea soup
prints depicting a sensual image of lips and noses, the symbolism is Maitre D’-cum-Sommelier with a hypnotic Irish
Sea scallops
brogue and a funky set of tails, help is on hand.
unequivocal - Tang is out to envelop the senses with a unique culinary Despite the extensive and eclectic wine list,
Fleur de cao velvet/ red beet sashimi/ ponzu pear
experience. Add an Asian fusion twist to gourmet excellence and this is choosing a single vintage to suit all dishes is always Foie gras & calamari
Cured foie gras/ calamari teppanyaki/ orange
what you get. a challenge. This was deliciously overcome by his
blossom vinegar/ miso
recommendation of a Sauvignon Blanc Kim
Chef Stephane Crawford 2004 from New Zealand. It had an Black cod
unsullied and well-balanced acidity, with delicate Pan seared/ mock emibuchi/ roasted spring garlic/
essences of passion fruit and honey. Its freshness is potato cantal whip
thanks to the wine not being touched by wood Makerel
during the fermentation process, therefore Saké ponzu glazed/ baby ginger carrot/ oyster
bypassing the absorption of any impurities. The only mushroom caviar/ shiso velvet
quirk is that there was no cork; the top is a screw
Wagyu rib eye
cap, which is usually the hallmark of something
Pan seared/ barbecued eel/ pommes pont neuf/
cheap and nasty, but quite the opposite in this case.
sage red currant gêlée
Gastronomic ingenuity aside, the menu is
designed so that you can have half the items on the
menu as sharing dishes, or even better have all the Each and every dish was beautifully presented
items as tasting portions to be shared with your and exquisitely cooked, and the flavours quite
dining partner. Either option is a superlative, no awesome with the Kim Crawford accentuating them
holds barred dining extravaganza of the highest with every fork full. The attention to detail clearly
order. And while sixteen courses may sound a lot, defined the work of an artiste. Bravo Stephane!
Tang is more than just a restaurant, Sixteen courses later, surprisingly there was room
it's the place to be for the discerning
they are only a few mouthfuls of each, allowing you
to leave the restaurant without that sinking feeling of for dessert, and again we followed the formula
food lover who is passionate about
food and style. guilt-ridden over-indulgence. which had worked so well for us during the first part
Brendan describes the menu as “contemporary of the meal: A selection of desserts which again
French with a Far Eastern twist.” Twelve of the were outstanding, with again never dreamed of
sixteen courses on the menu are fish based, and combinations, but they worked every time.
the remaining four a selection of pork, chicken and
beef dishes, unashamedly prepared and presented Chocolate & Espresso
in nouvelle cuisine style a’ la Fernand Point fast- Spring rolls / vanilla pear dip/ milk ice cream/ truffle
forwarded to the 21st Century. Chocolate
Few chefs openly practice pure nouvelle cuisine Tart/ fleur de sel/ vanilla port wine swirl ice cream/
today, but its influence is still widely felt. For mango jelly
instance, food presentation and visual appeal are Coconut
vital, dishes must excite all five senses and herbs Noodles/ strawberry salad/ crumble/ violet honey ice
and spices are used extensively, with light sauces
Apple
and stocks creating distinct and light options -
Tarte fine/ celery syrup/ prune chutney/ olive oil ice
combining flavours instead of overruling them.
cream
Chef Stephane is a master at combining these
flavours in a highly creative and technologically Banana
avant-garde way: Drying food in liquid nitrogen, Spring rolls/ peanut butter/ mint/ chocolate/
searing meat with lasers and cooking in vacuum cucumber
packing. Throwing aside conventional culinary Lychee Tartare/ peanut wafer/ spicy mango écume/
wisdom and popular prejudice, he calls it “molecular basil sorbet
gastronomy”. This allows for bizarre food How would one sum up the dinner? It is recalled
combinations that share similar pH values to fuse instantly when all the decadent details flash
together to perfection in a futuristic explosion of through one’s memory. The imaginative spontaneity
taste. A fervent believer in the myriad uses of is what gives it overall appeal, added to the
chocolate in cooking, he bases his reasoning on excitement as course after course is presented and
these scientific pH values which match those of sampled in a continuous relish of innovative
many different proteins such as prawns, or some couplings of ingredients.
meats for instance. Tang is certainly at the cutting edge of culinary
This was not to say that anything tasted strange. thinking in Dubai. And Chef Stephane and his
On the contrary, every single thing tasted during brigade are right up there with him in the highest
the marathon mini portion meal was relished - echelons of timeless fine dining.
flavours emerged amazing and delicate at the same
time. In the saturated restaurant scenario that Tel.: +9714 399 3333
characterises Dubai, the meal was something www.lemeridien-minaseyahi.com

Fine Dining
TANG@Mina Seyahi With the breadth of selection and utterly novel food
combinations, the menu needs explanation. It is not
unique, fabulous, and delicious. The best restaurant
meal in at least six months.
simply a case of choosing a few dishes and hoping To sift through each item of the menu is not
for the best. To enjoy the meal to the full, diners feasible, but a sample of some of the dishes you
have to appreciate where Chef Stephane is coming could expect shows the variety on offer:
from gastronomically speaking. It is of paramount
The moment you enter Tang, you sense that something remarkable is importance to understand why and how he has Yabies
underway. The giveaway is the décor, bold and funky, with monochrome combined the exciting textures and flavours Teppanyaki / purple asparagus/ passion fruit caviar/
reds and blacks enveloping the 46- seat fine dining eatery. Furnished together to create something that must be defined basil
as perfectly executed haute nouvelle cuisine. Australian crayfish
with enormously high-backed chairs with intriguing, Andy Warhol-like With Brendan, the dashing and well-informed Tartare/ green apple/ citrus/ wasabi/ pea soup
prints depicting a sensual image of lips and noses, the symbolism is Maitre D’-cum-Sommelier with a hypnotic Irish
Sea scallops
brogue and a funky set of tails, help is on hand.
unequivocal - Tang is out to envelop the senses with a unique culinary Despite the extensive and eclectic wine list,
Fleur de cao velvet/ red beet sashimi/ ponzu pear
experience. Add an Asian fusion twist to gourmet excellence and this is choosing a single vintage to suit all dishes is always Foie gras & calamari
Cured foie gras/ calamari teppanyaki/ orange
what you get. a challenge. This was deliciously overcome by his
blossom vinegar/ miso
recommendation of a Sauvignon Blanc Kim
Chef Stephane Crawford 2004 from New Zealand. It had an Black cod
unsullied and well-balanced acidity, with delicate Pan seared/ mock emibuchi/ roasted spring garlic/
essences of passion fruit and honey. Its freshness is potato cantal whip
thanks to the wine not being touched by wood Makerel
during the fermentation process, therefore Saké ponzu glazed/ baby ginger carrot/ oyster
bypassing the absorption of any impurities. The only mushroom caviar/ shiso velvet
quirk is that there was no cork; the top is a screw
Wagyu rib eye
cap, which is usually the hallmark of something
Pan seared/ barbecued eel/ pommes pont neuf/
cheap and nasty, but quite the opposite in this case.
sage red currant gêlée
Gastronomic ingenuity aside, the menu is
designed so that you can have half the items on the
menu as sharing dishes, or even better have all the Each and every dish was beautifully presented
items as tasting portions to be shared with your and exquisitely cooked, and the flavours quite
dining partner. Either option is a superlative, no awesome with the Kim Crawford accentuating them
holds barred dining extravaganza of the highest with every fork full. The attention to detail clearly
order. And while sixteen courses may sound a lot, defined the work of an artiste. Bravo Stephane!
Tang is more than just a restaurant, Sixteen courses later, surprisingly there was room
it's the place to be for the discerning
they are only a few mouthfuls of each, allowing you
to leave the restaurant without that sinking feeling of for dessert, and again we followed the formula
food lover who is passionate about
food and style. guilt-ridden over-indulgence. which had worked so well for us during the first part
Brendan describes the menu as “contemporary of the meal: A selection of desserts which again
French with a Far Eastern twist.” Twelve of the were outstanding, with again never dreamed of
sixteen courses on the menu are fish based, and combinations, but they worked every time.
the remaining four a selection of pork, chicken and
beef dishes, unashamedly prepared and presented Chocolate & Espresso
in nouvelle cuisine style a’ la Fernand Point fast- Spring rolls / vanilla pear dip/ milk ice cream/ truffle
forwarded to the 21st Century. Chocolate
Few chefs openly practice pure nouvelle cuisine Tart/ fleur de sel/ vanilla port wine swirl ice cream/
today, but its influence is still widely felt. For mango jelly
instance, food presentation and visual appeal are Coconut
vital, dishes must excite all five senses and herbs Noodles/ strawberry salad/ crumble/ violet honey ice
and spices are used extensively, with light sauces
Apple
and stocks creating distinct and light options -
Tarte fine/ celery syrup/ prune chutney/ olive oil ice
combining flavours instead of overruling them.
cream
Chef Stephane is a master at combining these
flavours in a highly creative and technologically Banana
avant-garde way: Drying food in liquid nitrogen, Spring rolls/ peanut butter/ mint/ chocolate/
searing meat with lasers and cooking in vacuum cucumber
packing. Throwing aside conventional culinary Lychee Tartare/ peanut wafer/ spicy mango écume/
wisdom and popular prejudice, he calls it “molecular basil sorbet
gastronomy”. This allows for bizarre food How would one sum up the dinner? It is recalled
combinations that share similar pH values to fuse instantly when all the decadent details flash
together to perfection in a futuristic explosion of through one’s memory. The imaginative spontaneity
taste. A fervent believer in the myriad uses of is what gives it overall appeal, added to the
chocolate in cooking, he bases his reasoning on excitement as course after course is presented and
these scientific pH values which match those of sampled in a continuous relish of innovative
many different proteins such as prawns, or some couplings of ingredients.
meats for instance. Tang is certainly at the cutting edge of culinary
This was not to say that anything tasted strange. thinking in Dubai. And Chef Stephane and his
On the contrary, every single thing tasted during brigade are right up there with him in the highest
the marathon mini portion meal was relished - echelons of timeless fine dining.
flavours emerged amazing and delicate at the same
time. In the saturated restaurant scenario that Tel.: +9714 399 3333
characterises Dubai, the meal was something www.lemeridien-minaseyahi.com

BATEAUX.qxp 12/27/2006 1:17 PM Page 1
Fine Dining
Bateaux Dubai In 56 metres of air-conditioned
comfort, Bateaux Dubai offers its
along with a selection of canapés,
courtesy of Executive Chef Tunji
guests a rare fusion of sensory Oladipo. The canapés are a savoury
delights, both visual and savoury. The selection of wontons, quiches,
inspiration is Paris and the River marinated meats and a miniature
Bateaux Dubai is a unique tourist asset, which is Seine, the reality is the charm of the Yorkshire pudding.
Dubai Creek explored from the In addition to the serviceable wine
now on the itinerary of the most discerning visitors completely glass enclosed dining list, an excellent option is to go for the
and residents of Dubai. area with panoramic views either ‘flight of wines’, which is the Chef’s
bathed in sunshine or under a choice. He will select a different glass
blanket of stars. of wine for each course depending
With a nautical theme, the interiors on what you are eating.
shine with lots of varnished wood The gourmet menu is essentially
and suffused lighting, ideal for international, giving guests plenty of
tete-a-tete dining. Out on deck you choices to enjoy. All meals are freshly
could be on a cruise liner, standing prepared in the kitchen onboard.
on quality teak decking and holding For starters we chose the
the rail as you watch the ebb and marinated tiger prawns, roasted
flow of life on the Creek. The rows of tomatoes and smoky avocado aioli.
dhows and small abras all This dish was delicately flavoured;
negotiating the waterway makes this the chilled prawn was firm, juicy and
a bustling area, which is still seen as plentiful. The other starter, the seared
the heart of the city. blue fin tuna, papaya salad and
Once onboard, you can admire honey soya dressing was slightly
the diversity of the old souks and the spicy which was well countered by
modern buildings along the Creek, the Jacob’s Creek Cabernet Shiraz.
making it a unique feast of contrasts After this course there was a twenty
which progresses all the way to the minute interval where diners were
head of the Creek. Even in the encouraged to go on to the stern
summer months it is pleasant to take deck and admire the sights along the
your glass of wine on deck between Creek. Even though it was a typical
courses and enjoy the warm breeze Dubai summer evening, it was
watching life pass by. extremely pleasant to be outside.
Bateaux Dubai lends itself to a Once back at our table, the main
variety of events such as romantic course was served promptly. We
evenings, corporate functions, selected the Arabian Gulf seafood ‘en
private parties, fashion shows, press papillote’ with fragrant spices and
conferences, product launches, herbs accompanied by jasmine
wedding receptions and so rice, and the slow roast beef sirloin
much more. served with a cauliflower potato mash
The vessel can accommodate over and a spinach puree.
300 standing guests for cocktail Both these dishes were exquisitely
receptions or 200 comfortably seated prepared and I can highly
guests with ample space between recommend the succulently tender
tables. For private parties the gourmet meat sirloin and the Arabian Gulf
menu can be tailor-made to your Seafood. The combination of herbs
liking in advance, while on public and the use of jasmine rice in the
cruise nights Bateaux Dubai features seafood dish, made it both a taste
an extensive a la Carte menu. and smell fest of the highest order.
The management are on hand to For a culinary adventurer such as
greet passengers as they are myself, all desserts looked
welcomed aboard. exceptionally tempting.
Executive Chef, Tunji Oladipo A naval theme prevails with the The piece de resistance was
deck crew kitted out in sailors’ the popular dark chocolate
uniforms and there’s a definitive fondant with vanilla ice cream which
spirit of travel in the air. On the remains a firm favourite on the
evening we cruised the vessel was menu from year to year. It certainly
full; testament to Bateaux Dubai’s lived up to expectations.
increasing popularity. In an environment where novelty is
While the vessel is tied up de rigeur, Bateaux Dubai remains an
alongside, you can enjoy a selection unforgettable experience. The
of fruit juices until Bateaux Dubai combination of an excellent meal and
departs from its pier. The excitement the subtly gliding panorama of the
builds up as you can feel the bow Dubai Creek makes you wish…if only
thrusters gently easing the vessel this trip could last forever.
away from the wharf and the service
kicks in with military precision. Those Tel.: +9714 399 4994
pre-ordered drinks arrive promptly www.jebelali-international.com

BATEAUX.qxp 12/27/2006 1:17 PM Page 1
Fine Dining
Bateaux Dubai In 56 metres of air-conditioned
comfort, Bateaux Dubai offers its
along with a selection of canapés,
courtesy of Executive Chef Tunji
guests a rare fusion of sensory Oladipo. The canapés are a savoury
delights, both visual and savoury. The selection of wontons, quiches,
inspiration is Paris and the River marinated meats and a miniature
Bateaux Dubai is a unique tourist asset, which is Seine, the reality is the charm of the Yorkshire pudding.
Dubai Creek explored from the In addition to the serviceable wine
now on the itinerary of the most discerning visitors completely glass enclosed dining list, an excellent option is to go for the
and residents of Dubai. area with panoramic views either ‘flight of wines’, which is the Chef’s
bathed in sunshine or under a choice. He will select a different glass
blanket of stars. of wine for each course depending
With a nautical theme, the interiors on what you are eating.
shine with lots of varnished wood The gourmet menu is essentially
and suffused lighting, ideal for international, giving guests plenty of
tete-a-tete dining. Out on deck you choices to enjoy. All meals are freshly
could be on a cruise liner, standing prepared in the kitchen onboard.
on quality teak decking and holding For starters we chose the
the rail as you watch the ebb and marinated tiger prawns, roasted
flow of life on the Creek. The rows of tomatoes and smoky avocado aioli.
dhows and small abras all This dish was delicately flavoured;
negotiating the waterway makes this the chilled prawn was firm, juicy and
a bustling area, which is still seen as plentiful. The other starter, the seared
the heart of the city. blue fin tuna, papaya salad and
Once onboard, you can admire honey soya dressing was slightly
the diversity of the old souks and the spicy which was well countered by
modern buildings along the Creek, the Jacob’s Creek Cabernet Shiraz.
making it a unique feast of contrasts After this course there was a twenty
which progresses all the way to the minute interval where diners were
head of the Creek. Even in the encouraged to go on to the stern
summer months it is pleasant to take deck and admire the sights along the
your glass of wine on deck between Creek. Even though it was a typical
courses and enjoy the warm breeze Dubai summer evening, it was
watching life pass by. extremely pleasant to be outside.
Bateaux Dubai lends itself to a Once back at our table, the main
variety of events such as romantic course was served promptly. We
evenings, corporate functions, selected the Arabian Gulf seafood ‘en
private parties, fashion shows, press papillote’ with fragrant spices and
conferences, product launches, herbs accompanied by jasmine
wedding receptions and so rice, and the slow roast beef sirloin
much more. served with a cauliflower potato mash
The vessel can accommodate over and a spinach puree.
300 standing guests for cocktail Both these dishes were exquisitely
receptions or 200 comfortably seated prepared and I can highly
guests with ample space between recommend the succulently tender
tables. For private parties the gourmet meat sirloin and the Arabian Gulf
menu can be tailor-made to your Seafood. The combination of herbs
liking in advance, while on public and the use of jasmine rice in the
cruise nights Bateaux Dubai features seafood dish, made it both a taste
an extensive a la Carte menu. and smell fest of the highest order.
The management are on hand to For a culinary adventurer such as
greet passengers as they are myself, all desserts looked
welcomed aboard. exceptionally tempting.
Executive Chef, Tunji Oladipo A naval theme prevails with the The piece de resistance was
deck crew kitted out in sailors’ the popular dark chocolate
uniforms and there’s a definitive fondant with vanilla ice cream which
spirit of travel in the air. On the remains a firm favourite on the
evening we cruised the vessel was menu from year to year. It certainly
full; testament to Bateaux Dubai’s lived up to expectations.
increasing popularity. In an environment where novelty is
While the vessel is tied up de rigeur, Bateaux Dubai remains an
alongside, you can enjoy a selection unforgettable experience. The
of fruit juices until Bateaux Dubai combination of an excellent meal and
departs from its pier. The excitement the subtly gliding panorama of the
builds up as you can feel the bow Dubai Creek makes you wish…if only
thrusters gently easing the vessel this trip could last forever.
away from the wharf and the service
kicks in with military precision. Those Tel.: +9714 399 4994
pre-ordered drinks arrive promptly www.jebelali-international.com

Festival of Taste.qxp 12/28/2006 11:15 AM Page 1
Fine Dining
Taste Addiction
With activities focussing on the process, not necessarily the final

product, children are encouraged to get messy, move freely and
explore the world around them in a safe, structured and of course,
fun environment.
Willi Elsener,
Group Director of
Restaurants &
Bars for Jumeirah
The festival saw most of the Dinner Party’, which was limited
Jumeirah Group’s hotels in Dubai to four guests per evening and
participate and the programme started with a limousine
Celebrity chef line-up from left to right: featured a dizzying array of pick up from guests’ home to a
James Martin, Hans Haas, Ben Sisley, Jean Christophe Novelli, Too many cooks may spoil the broth but they certainly add spice to any food events, gourmet nights, cocktail reception at Jumeirah
Michel Roux, Sam Leong, Yannick Alleno, Gary Rhodes.
festival. The host of household chefs descended on Dubai for Jumeirah’s first brunches, dinners and cooking Emirates Towers.
Festival of Taste, proving that when it comes to food and lifestyle, the dynamic classes galore that were From there, guests were
and rapidly growing luxury hospitality group and member of Dubai Holding, has exceedingly well attended. whisked off in a helicopter
hit on the recipe for success. Highlights included the ‘1001 transfer to Burj Al Arab for the first
Held in May 2006 in association with presenting sponsors American Express Nights Meet the Stars Opening and second course, a Rolls
and Emirates Airline. The ‘Festival of Taste’ was a culinary spectacle that saw Event’ at Jumeirah Beach Hotel, Royce transfer to Villa Beach
some of the world’s most renowned celebrity chefs alight upon Dubai to and the series of Gourmet Nights restaurant at Jumeirah Beach
participate in the various events lined up for this extraordinary week long festival. in various Jumeirah restaurants – Hotel for a hot entrée and
As the inaugural festival of what will become a bi-annual food and lifestyle the Villa Beach Restaurant at savoured the main course in
event for Jumeirah, the culinary maestros who cooked up a storm included Hans Jumeirah Beach Hotel with Madinat Jumeirah’s Pisces,
Haas, Two-Star Michelin Chef from Germany; Gary Rhodes, Michelin Star celebrity Chef Jean Christophe before rounding off the
Restaurateur and TV Personality; Sam Leong, one of Singapore’s most renowned Novelli; VU’s restaurant at gastronomic experience with
Chefs; James Martin, TV Personality and Chef; Michel Roux, Three-Star Michelin Jumeirah Emirates Towers with dessert, coffee and tea at the
Chef from the UK; Jean Christophe Novelli, TV Personality and Chef; Yannick celebrity Chef Hans Haas and upmarket resort’s Napa
Alleno, Two-Star Michelin Chef from France; and Gina Koutropoulos and Ben Napa restaurant at Madinat restaurant.
Sisley from the famous Ping Eatery & Bar in Melbourne, Australia. Jumeirah with celebrity Chef Gary The icing on the cake was an
With the objective of ensuring that Jumeirah continues to build innovation and Rhodes. With over five million overnight stay at the luxurious
quality to expanding brand, this bi-annual food and lifestyle event, proved to be visitors a year, Dubai has taken Burj Al Arab, with bubbly
a gastronomic extravaganza that took Dubai’s discerning diners by storm, the lead in developing novel breakfast the next morning. When
providing more meat to Dubai’s already aggressive global tourism promotion. concepts such as this to keep it comes to sumptuousness with
Willi Elsener, Group Director of Restaurants & Bars for Jumeirah said, “Dubai tourists begging for more. pzzaz, nobody does it better than
has earned its reputation for being a world centre of culinary arts and lifestyle As an ultimate endorsement to Jumeirah.
and we hope to further enhance this positioning by launching a bi-annual festival unabashed luxury, the ‘Festival of
that will tantalise the taste buds of both residents and visitors alike.” Taste’ put on the ‘Ultimate www.jumeirah.com

Festival of Taste.qxp 12/28/2006 11:15 AM Page 1
Fine Dining
Taste Addiction
With activities focussing on the process, not necessarily the final

product, children are encouraged to get messy, move freely and
explore the world around them in a safe, structured and of course,
fun environment.
Willi Elsener,
Group Director of
Restaurants &
Bars for Jumeirah
The festival saw most of the Dinner Party’, which was limited
Jumeirah Group’s hotels in Dubai to four guests per evening and
participate and the programme started with a limousine
Celebrity chef line-up from left to right: featured a dizzying array of pick up from guests’ home to a
James Martin, Hans Haas, Ben Sisley, Jean Christophe Novelli, Too many cooks may spoil the broth but they certainly add spice to any food events, gourmet nights, cocktail reception at Jumeirah
Michel Roux, Sam Leong, Yannick Alleno, Gary Rhodes.
festival. The host of household chefs descended on Dubai for Jumeirah’s first brunches, dinners and cooking Emirates Towers.
Festival of Taste, proving that when it comes to food and lifestyle, the dynamic classes galore that were From there, guests were
and rapidly growing luxury hospitality group and member of Dubai Holding, has exceedingly well attended. whisked off in a helicopter
hit on the recipe for success. Highlights included the ‘1001 transfer to Burj Al Arab for the first
Held in May 2006 in association with presenting sponsors American Express Nights Meet the Stars Opening and second course, a Rolls
and Emirates Airline. The ‘Festival of Taste’ was a culinary spectacle that saw Event’ at Jumeirah Beach Hotel, Royce transfer to Villa Beach
some of the world’s most renowned celebrity chefs alight upon Dubai to and the series of Gourmet Nights restaurant at Jumeirah Beach
participate in the various events lined up for this extraordinary week long festival. in various Jumeirah restaurants – Hotel for a hot entrée and
As the inaugural festival of what will become a bi-annual food and lifestyle the Villa Beach Restaurant at savoured the main course in
event for Jumeirah, the culinary maestros who cooked up a storm included Hans Jumeirah Beach Hotel with Madinat Jumeirah’s Pisces,
Haas, Two-Star Michelin Chef from Germany; Gary Rhodes, Michelin Star celebrity Chef Jean Christophe before rounding off the
Restaurateur and TV Personality; Sam Leong, one of Singapore’s most renowned Novelli; VU’s restaurant at gastronomic experience with
Chefs; James Martin, TV Personality and Chef; Michel Roux, Three-Star Michelin Jumeirah Emirates Towers with dessert, coffee and tea at the
Chef from the UK; Jean Christophe Novelli, TV Personality and Chef; Yannick celebrity Chef Hans Haas and upmarket resort’s Napa
Alleno, Two-Star Michelin Chef from France; and Gina Koutropoulos and Ben Napa restaurant at Madinat restaurant.
Sisley from the famous Ping Eatery & Bar in Melbourne, Australia. Jumeirah with celebrity Chef Gary The icing on the cake was an
With the objective of ensuring that Jumeirah continues to build innovation and Rhodes. With over five million overnight stay at the luxurious
quality to expanding brand, this bi-annual food and lifestyle event, proved to be visitors a year, Dubai has taken Burj Al Arab, with bubbly
a gastronomic extravaganza that took Dubai’s discerning diners by storm, the lead in developing novel breakfast the next morning. When
providing more meat to Dubai’s already aggressive global tourism promotion. concepts such as this to keep it comes to sumptuousness with
Willi Elsener, Group Director of Restaurants & Bars for Jumeirah said, “Dubai tourists begging for more. pzzaz, nobody does it better than
has earned its reputation for being a world centre of culinary arts and lifestyle As an ultimate endorsement to Jumeirah.
and we hope to further enhance this positioning by launching a bi-annual festival unabashed luxury, the ‘Festival of
that will tantalise the taste buds of both residents and visitors alike.” Taste’ put on the ‘Ultimate www.jumeirah.com

Loft1.qxp 12/28/2006 4:49 PM Page 1
Lofty Living
Fine Dining
Recently inaugurated ‘The Loft’ opens doors to a

discerning audience with high expectations. With new
restaurants opening constantly, it also has competition to
fend off. With its central location, fashionable décor, live
music from resident DJ's and magnificent menu, The Loft
has little to fear and can therefore dedicate all its energy
into welcoming guests.
Shane Brierly, Executive Chef

Shaun Venter, Head Chef
If you thought that a chef being passionate whispered with a touch of sage. As a starter,
about food was a cliché, that after years of this hearty option full of sophisticated flavours
busy kitchens and 15 hour shifts, the will really stimulate enthusiasm for the main
enthusiasm would have faded, then you course to arrive.
haven't dined with Shane Brierly. As executive Whether you have chosen white or red
chef of the George V group of restaurants, meat as your main course, expect to be
food is not just his vocation, it's his life. Tip, intrigued by the choices. Grilled Western
Shane's wife, is head sous chef in the George Australian beef with roasted onion & stilton,
V's sister restaurant Lotus One, and therefore Quinoa, tempura asparagus & toasted cumin
for Shane, working with food quite literally is a seed béarnaise will take you on a journey of
'labour of love'. enlightenment as well as culinary discovery.
Shane and his wing man Shaun Venter have Quinoa, native to the Andes in South America,
developed a novel culinary concept named is a “wonder grain” which contains every
'Contemporary trans-Atlantic cuisine' with the protein known to man within a single food
aim to become an established market leader. source. It was one of the three staple foods of
"The menu showcases modern Western the ancient Inca civilization and is still known
cuisine, with Atlantic coast influences, and now as it was then as the 'mother grain'.
presents sexy food without pretence, attitude or The infused stilton used to bind the Quinoa
fuss", says Brierly. and build its flavour will be a winner with
"We have a blank canvas to take any cheese enthusiasts.
Western based cuisine or dish we like, and Burnt Lemon risotto complements the
make it funky, different, and true to its roots. 'Chicken Breast Supreme' beautifully and a
Definitely expect the unexpected, but also rich syrup reduction of ripe Holland tomatoes
expect to be comforted by some familiar tastes sweetens the tang - once again, an
and ingredients as well", he explains. intelligent use of contrasting flavours that
Whether you are eating a full meal or will set palates tingling.
complementing a social evening with some To conclude your meal you might want to try
'amuse bouche', an elegant offering, light years the delicious pumpkin brulee. It is a classical
ahead of deep filled potato skins, you will be interpretation of the homely southern US
entertained with choice. classic 'pumpkin pie' but served in a slightly
The 'Latino Sopes', are bite sized Mexican more refined French style. Topped with Pecan
corncakes, topped with refreshing tomato praline it is simply exquisite.
salsa, creamy goats cheese and a dash of It is immediately evident in the acute quality
coriander pesto. A delightful light twist of the all of the flavours that everything is made from the
too common nachos we have all resorted to finest and freshest ingredients and prepared
eating far too often. in- house. Everything is made from scratch by
Foie gras is seared and served with slow the devoted hands of either Shane or Shaun,
roasted garlic and shallot confit, and chicken and you are guaranteed to leave enlightened,
liver pate is flambéed with cognac and is both enthused and satisfied. Whilst the food is
served with toasted crostinis and splashed with beautifully presented, it is not over fussy. Whilst
a beautifully coloured parsley puree. A curious it offers intriguing combinations of flavours, their
variation that is simply wonderful. origins will be comfortingly familiar. Quite
The New Zealand beef short ribs starter, frankly I've haven't enjoyed eating a meal as
which is braised with smoky chipotle barbeque much since my mother cooked it. And that's
sauce, and a duet of apple & sage, is a saying something.
wonderful combination of different flavours. The
warm spices of the chipotles, are beautifully Tel.:+97150 846 3424
balanced by the sweet green apple sauce www.theloftclubdubai.com

Loft1.qxp 12/28/2006 4:49 PM Page 1
Lofty Living
Fine Dining
Recently inaugurated ‘The Loft’ opens doors to a

discerning audience with high expectations. With new
restaurants opening constantly, it also has competition to
fend off. With its central location, fashionable décor, live
music from resident DJ's and magnificent menu, The Loft
has little to fear and can therefore dedicate all its energy
into welcoming guests.
Shane Brierly, Executive Chef

Shaun Venter, Head Chef
If you thought that a chef being passionate whispered with a touch of sage. As a starter,
about food was a cliché, that after years of this hearty option full of sophisticated flavours
busy kitchens and 15 hour shifts, the will really stimulate enthusiasm for the main
enthusiasm would have faded, then you course to arrive.
haven't dined with Shane Brierly. As executive Whether you have chosen white or red
chef of the George V group of restaurants, meat as your main course, expect to be
food is not just his vocation, it's his life. Tip, intrigued by the choices. Grilled Western
Shane's wife, is head sous chef in the George Australian beef with roasted onion & stilton,
V's sister restaurant Lotus One, and therefore Quinoa, tempura asparagus & toasted cumin
for Shane, working with food quite literally is a seed béarnaise will take you on a journey of
'labour of love'. enlightenment as well as culinary discovery.
Shane and his wing man Shaun Venter have Quinoa, native to the Andes in South America,
developed a novel culinary concept named is a “wonder grain” which contains every
'Contemporary trans-Atlantic cuisine' with the protein known to man within a single food
aim to become an established market leader. source. It was one of the three staple foods of
"The menu showcases modern Western the ancient Inca civilization and is still known
cuisine, with Atlantic coast influences, and now as it was then as the 'mother grain'.
presents sexy food without pretence, attitude or The infused stilton used to bind the Quinoa
fuss", says Brierly. and build its flavour will be a winner with
"We have a blank canvas to take any cheese enthusiasts.
Western based cuisine or dish we like, and Burnt Lemon risotto complements the
make it funky, different, and true to its roots. 'Chicken Breast Supreme' beautifully and a
Definitely expect the unexpected, but also rich syrup reduction of ripe Holland tomatoes
expect to be comforted by some familiar tastes sweetens the tang - once again, an
and ingredients as well", he explains. intelligent use of contrasting flavours that
Whether you are eating a full meal or will set palates tingling.
complementing a social evening with some To conclude your meal you might want to try
'amuse bouche', an elegant offering, light years the delicious pumpkin brulee. It is a classical
ahead of deep filled potato skins, you will be interpretation of the homely southern US
entertained with choice. classic 'pumpkin pie' but served in a slightly
The 'Latino Sopes', are bite sized Mexican more refined French style. Topped with Pecan
corncakes, topped with refreshing tomato praline it is simply exquisite.
salsa, creamy goats cheese and a dash of It is immediately evident in the acute quality
coriander pesto. A delightful light twist of the all of the flavours that everything is made from the
too common nachos we have all resorted to finest and freshest ingredients and prepared
eating far too often. in- house. Everything is made from scratch by
Foie gras is seared and served with slow the devoted hands of either Shane or Shaun,
roasted garlic and shallot confit, and chicken and you are guaranteed to leave enlightened,
liver pate is flambéed with cognac and is both enthused and satisfied. Whilst the food is
served with toasted crostinis and splashed with beautifully presented, it is not over fussy. Whilst
a beautifully coloured parsley puree. A curious it offers intriguing combinations of flavours, their
variation that is simply wonderful. origins will be comfortingly familiar. Quite
The New Zealand beef short ribs starter, frankly I've haven't enjoyed eating a meal as
which is braised with smoky chipotle barbeque much since my mother cooked it. And that's
sauce, and a duet of apple & sage, is a saying something.
wonderful combination of different flavours. The
warm spices of the chipotles, are beautifully Tel.:+97150 846 3424
balanced by the sweet green apple sauce www.theloftclubdubai.com

lotus one option 3.qxp 12/28/2006 4:49 PM Page 1
Lotus Living
Fine Dining
It's not just the prolific and adventurous menu that holds surprises,
but the genuine warmth of the welcome is a breath of fresh air in
itself. In Dubai's competitive F&B environment that demands the
highest levels of service 24-7, the human touch is sadly found to be
often robotic. Not so at Lotus One.
A futuristic blend of eatery, cocktail bar and club located at Dubai's

Convention Centre, the sharp design and intelligent use of lighting for
depth and ambience exudes sophistication and cosmopolitan flair.
Executive Chef and menu creator Shane Brierly has put great effort
into fashioning a contemporary menu designed to attract the curiosity
of any diner - however jaded his or her palate may be. Is it any
wonder that the Crocodile Samosa fights for first place with the
Kangaroo Fillet as most popular dish on the menu? Or is it more of a
surprise that you can also find the traditional Chicken Ceasar
alongside quirkier offerings?
At weekends, guests will be monstrously lucky to get even a whiff
of a starter course, unless a table is booked in advance. The lively
Lotus One vibe is wildly popular these days, and once seated for their
orders, diners stay firmly put until the night is over and the music has
been turned off. This is because Lotus One is not just about food, it's
also about great music and letting loose. Large parties of revellers
swamp tables, eating, drinking and dancing to the ambient tunes
spinning courtesy of the resident house DJ.
During the week, a different guest frequents Lotus One. The
restaurant's character transforms from the weekends' exuberant
bustle, to a relaxed refined destination ideal for the romantic diner or
upscale business get together. Mood music plays mutedly in the
background and parties of noisy tables are a thing of the past.
Integrating itself to perfection as the ideal venue for both party
goers, quieter diners and fabulous business lunches too, Lotus One
wears its chameleon-like character with effortless elegance. Despite
the natural changes in its tempo according to unspoken guest
demand, and the fluctuation of the waitlist, one thing remains constant;
the unwavering dedication of the staff when tending to their guests.
Even on the busiest night, when seven waiters gracefully weave their
way through a packed 300-strong throng, they always have the time to
explain the menu, pick up a dropped purse, or flash you a smile - a
real one.
Tel: +9714 329 3200

www.georgev-dubai.com

lotus one option 3.qxp 12/28/2006 4:49 PM Page 1
Lotus Living
Fine Dining
It's not just the prolific and adventurous menu that holds surprises,
but the genuine warmth of the welcome is a breath of fresh air in
itself. In Dubai's competitive F&B environment that demands the
highest levels of service 24-7, the human touch is sadly found to be
often robotic. Not so at Lotus One.
A futuristic blend of eatery, cocktail bar and club located at Dubai's

Convention Centre, the sharp design and intelligent use of lighting for
depth and ambience exudes sophistication and cosmopolitan flair.
Executive Chef and menu creator Shane Brierly has put great effort
into fashioning a contemporary menu designed to attract the curiosity
of any diner - however jaded his or her palate may be. Is it any
wonder that the Crocodile Samosa fights for first place with the
Kangaroo Fillet as most popular dish on the menu? Or is it more of a
surprise that you can also find the traditional Chicken Ceasar
alongside quirkier offerings?
At weekends, guests will be monstrously lucky to get even a whiff
of a starter course, unless a table is booked in advance. The lively
Lotus One vibe is wildly popular these days, and once seated for their
orders, diners stay firmly put until the night is over and the music has
been turned off. This is because Lotus One is not just about food, it's
also about great music and letting loose. Large parties of revellers
swamp tables, eating, drinking and dancing to the ambient tunes
spinning courtesy of the resident house DJ.
During the week, a different guest frequents Lotus One. The
restaurant's character transforms from the weekends' exuberant
bustle, to a relaxed refined destination ideal for the romantic diner or
upscale business get together. Mood music plays mutedly in the
background and parties of noisy tables are a thing of the past.
Integrating itself to perfection as the ideal venue for both party
goers, quieter diners and fabulous business lunches too, Lotus One
wears its chameleon-like character with effortless elegance. Despite
the natural changes in its tempo according to unspoken guest
demand, and the fluctuation of the waitlist, one thing remains constant;
the unwavering dedication of the staff when tending to their guests.
Even on the busiest night, when seven waiters gracefully weave their
way through a packed 300-strong throng, they always have the time to
explain the menu, pick up a dropped purse, or flash you a smile - a
real one.
Tel: +9714 329 3200

www.georgev-dubai.com

“A little fire, a little food and
immense fulfilment”.
Ralph Waldo Emerson (1803-1882)
US philosopher, poet essayist
CHAPTER 4
Casual Dining
“A little fire, a little food and
immense fulfilment”.
Ralph Waldo Emerson (1803-1882)
US philosopher, poet essayist
CHAPTER 4
Casual Dining
Casual Dining
BreadTalk
“BreadTalk is a combination of unique products and
sleek design catering to a funky lifestyle”, says
Osama Salhin, President, Saleh Bin Lahej Group.
BreadTalk, one of Singapore’s leading brands has crossed the seas with three
new branches in Dubai under the Bin Lahej banner - one in Burjuman, another Dubai Burjuman
in Dubai Healthcare City and a third on Airport Road. With more than 110 Airport Road Tel.: +9714 351 5254
different types of breads and pastries there is more than a little something Tel.: +9714 283 0077 / Dubai Healthcare City
for everyone. 283 0055 Tel.: +9714 362 4818
Osama Salhin, President of Saleh Bin Lahej Group (Hospitality Division),
defines BreadTalk as a ‘bakery boutique,’ “a combination of unique products
and sleek design catering to a funky lifestyle” this is an apt description and the
creamy orange lounge chairs coupled with colourful wall murals enhance the
urban look.
To add to its décor, BreadTalk have quirky glass-fronted kitchens that
allow glimpses of the chefs busy making bread. This punctuates the aroma
of the baking goodies and is an utter tease to the appetite. The branch in
Dubai Healthcare City has a stainless steel bread bar running through the
store, where you can then pile your choices on a tray like plate and
request for your bread to be heated up along with the coffee you might
have ordered.
On the list of favourites are Rocky Milk- a sweet milky bun, Coffee-o – a
flaky bun encrusted with a coffee roof, a curry chicken naan that definitely
caters to Dubai’s cosmopolitan culture, a pizza bun and a hot tuna turner.
These are just a few of the selections on offer. For the more health-inclined
BreadTalk also boasts a fantastic rye and multigrain bread and a sure favourite
is the Californian raisin bread, which has just the right amount of sweetness
and flakiness to make it simply perfect. The best part is that the bread is
always fresh, “We never use or sell bread from the night before - this is vital,
after all nobody likes stale bread”, Osama Salhin says.
Aimed at families, the BreadTalk branches in Dubai are ‘restaurant-like’
which is specially devised to cater to Dubai’s lifestyle where people just do not
grab and go, but instead prefer to laze and munch at the same time.
BreadTalk are totally
committed to quality, Having won awards in the Far East, BreadTalk is set to wow their Middle
innovation and customer East customers with affordable prices, fabulous service and naturally
service.
delicious treats.

Casual Dining
BreadTalk
“BreadTalk is a combination of unique products and
sleek design catering to a funky lifestyle”, says
Osama Salhin, President, Saleh Bin Lahej Group.
BreadTalk, one of Singapore’s leading brands has crossed the seas with three
new branches in Dubai under the Bin Lahej banner - one in Burjuman, another Dubai Burjuman
in Dubai Healthcare City and a third on Airport Road. With more than 110 Airport Road Tel.: +9714 351 5254
different types of breads and pastries there is more than a little something Tel.: +9714 283 0077 / Dubai Healthcare City
for everyone. 283 0055 Tel.: +9714 362 4818
Osama Salhin, President of Saleh Bin Lahej Group (Hospitality Division),
defines BreadTalk as a ‘bakery boutique,’ “a combination of unique products
and sleek design catering to a funky lifestyle” this is an apt description and the
creamy orange lounge chairs coupled with colourful wall murals enhance the
urban look.
To add to its décor, BreadTalk have quirky glass-fronted kitchens that
allow glimpses of the chefs busy making bread. This punctuates the aroma
of the baking goodies and is an utter tease to the appetite. The branch in
Dubai Healthcare City has a stainless steel bread bar running through the
store, where you can then pile your choices on a tray like plate and
request for your bread to be heated up along with the coffee you might
have ordered.
On the list of favourites are Rocky Milk- a sweet milky bun, Coffee-o – a
flaky bun encrusted with a coffee roof, a curry chicken naan that definitely
caters to Dubai’s cosmopolitan culture, a pizza bun and a hot tuna turner.
These are just a few of the selections on offer. For the more health-inclined
BreadTalk also boasts a fantastic rye and multigrain bread and a sure favourite
is the Californian raisin bread, which has just the right amount of sweetness
and flakiness to make it simply perfect. The best part is that the bread is
always fresh, “We never use or sell bread from the night before - this is vital,
after all nobody likes stale bread”, Osama Salhin says.
Aimed at families, the BreadTalk branches in Dubai are ‘restaurant-like’
which is specially devised to cater to Dubai’s lifestyle where people just do not
grab and go, but instead prefer to laze and munch at the same time.
BreadTalk are totally
committed to quality, Having won awards in the Far East, BreadTalk is set to wow their Middle
innovation and customer East customers with affordable prices, fabulous service and naturally
service.
delicious treats.

“What The Pizza Company has successfully managed
The Pizza Company
Casual Dining
to do is deliver delicious pizza flavours like the Quatro
Fromaggio, the four cheese special, or the ultra varied
The Pizza Company only uses the best ingredients Super Supreme and to also give more original options too,
such as the Tropical Prawn Pizza for instance. Diners love
- with dough rolled out fresh each morning, them all and the mega sizes of the pizzas prove just how
staying away from anything processed. much too”, he concludes.
Dubai Sharjah
Dubai Healthcare City Crystal Plaza
Tel.: +9714 362 4929 Tel.: +9716 573 3838
Rigga Road
Tel.: +9714 229 9391
Al Diyafa Street
Tel.: +9714 345 4848
If you thought Pizza was all about tried and tested staples like mozzarella, pepperoni and oregano
you’re wrong. At The Pizza Company, it’s also about blending exotic ingredients to create new
flavours. Imagine what a Thai Pizza would taste like for example? Lashings of lemongrass and
sprinklings of coconut, chillies and prawns, “that’s exactly what the famous ‘Tom Yun Kung’ pizza
is all about” says Wesam Shehata, Director of Operations.
“The Tom Yum King is our signature pizza and is a favourite in all of our outlets in Dubai. This is
because we use only the best ingredients and stay away from anything processed. The novel
taste and ultimately, the popularity, is a testament to our unique preparations”, he says.
The Pizza Company boasts more traditional selections too. From classic Italian style pizzas to
fresh pastas, salads and bakery items to suit every hunger pang.
The quality edge with The Pizza Company however, lies in their ability to personalise the
offering to suit different tastes. “In this sense we are nothing like a fast food chain where mass
catering is the norm. Ours is a family restaurant where everything from the pizza crust varieties, to
the appetizers, different breads and pastas are made in-house from scratch”, Shehata explains.
Take the starters for instance, the stuffed Calamari are delicious; succulent fresh squid lightly
fried to golden perfection. But if it’s a quick nibble of zesty starters that you fancy, then the starter
platter with spicy chicken wings and perfectly seasoned potato wedges is a great bet. “Our
objective is to encourage diners to be experimental in their choices. So whilst we have the full
traditional range of Italian inspired foods, we also have a definite Asian twist in our menu. Our
regulars love it”, he says.
Coming to breads. Welcome to a carbohydrate-fest that leads you to heaven and back.
Particular specialties are the turkey and cheese twists – light pastry and smoked turkey with
lashings of 100 per cent pure milk mozzarella, “We have reinvented the simple cheese twist and
given it some oomph”, Shehata laughs.
The pasta counter faces the main entrance of the Al Dhyiafa Street branch and is all-systems-
go with a specialised Pasta Chef ready to serve a fresh and delicious pasta treat made on the
spot. On the menu are staples such as spaghetti with spicy tuna and olive, as well as penne
pasta with broccoli and shrimp – both excellent and light on the waistline. If calorie counting is not
on the agenda, then stuffed cannelloni with Parmesan cheese in black pepper and tomato sauce
is a must. Also worth tasting is the three-cheese tortellini in pesto and cream sauce - very
naughty, but nice.

“What The Pizza Company has successfully managed
The Pizza Company
Casual Dining
to do is deliver delicious pizza flavours like the Quatro
Fromaggio, the four cheese special, or the ultra varied
The Pizza Company only uses the best ingredients Super Supreme and to also give more original options too,
such as the Tropical Prawn Pizza for instance. Diners love
- with dough rolled out fresh each morning, them all and the mega sizes of the pizzas prove just how
staying away from anything processed. much too”, he concludes.
Dubai Sharjah
Dubai Healthcare City Crystal Plaza
Tel.: +9714 362 4929 Tel.: +9716 573 3838
Rigga Road
Tel.: +9714 229 9391
Al Diyafa Street
Tel.: +9714 345 4848
If you thought Pizza was all about tried and tested staples like mozzarella, pepperoni and oregano
you’re wrong. At The Pizza Company, it’s also about blending exotic ingredients to create new
flavours. Imagine what a Thai Pizza would taste like for example? Lashings of lemongrass and
sprinklings of coconut, chillies and prawns, “that’s exactly what the famous ‘Tom Yun Kung’ pizza
is all about” says Wesam Shehata, Director of Operations.
“The Tom Yum King is our signature pizza and is a favourite in all of our outlets in Dubai. This is
because we use only the best ingredients and stay away from anything processed. The novel
taste and ultimately, the popularity, is a testament to our unique preparations”, he says.
The Pizza Company boasts more traditional selections too. From classic Italian style pizzas to
fresh pastas, salads and bakery items to suit every hunger pang.
The quality edge with The Pizza Company however, lies in their ability to personalise the
offering to suit different tastes. “In this sense we are nothing like a fast food chain where mass
catering is the norm. Ours is a family restaurant where everything from the pizza crust varieties, to
the appetizers, different breads and pastas are made in-house from scratch”, Shehata explains.
Take the starters for instance, the stuffed Calamari are delicious; succulent fresh squid lightly
fried to golden perfection. But if it’s a quick nibble of zesty starters that you fancy, then the starter
platter with spicy chicken wings and perfectly seasoned potato wedges is a great bet. “Our
objective is to encourage diners to be experimental in their choices. So whilst we have the full
traditional range of Italian inspired foods, we also have a definite Asian twist in our menu. Our
regulars love it”, he says.
Coming to breads. Welcome to a carbohydrate-fest that leads you to heaven and back.
Particular specialties are the turkey and cheese twists – light pastry and smoked turkey with
lashings of 100 per cent pure milk mozzarella, “We have reinvented the simple cheese twist and
given it some oomph”, Shehata laughs.
The pasta counter faces the main entrance of the Al Dhyiafa Street branch and is all-systems-
go with a specialised Pasta Chef ready to serve a fresh and delicious pasta treat made on the
spot. On the menu are staples such as spaghetti with spicy tuna and olive, as well as penne
pasta with broccoli and shrimp – both excellent and light on the waistline. If calorie counting is not
on the agenda, then stuffed cannelloni with Parmesan cheese in black pepper and tomato sauce
is a must. Also worth tasting is the three-cheese tortellini in pesto and cream sauce - very
naughty, but nice.

Casual Dining menus’ fit the bill. With a picture of
Black Canyon each dish, no item seems as
intimidating or as foreign as it might
sound.
Do not be fooled by the name - Black Canyon does The staff and management are
not serve as a coffee shop but offers a menu with a agreeable and accommodating and
variety to out do most restaurants. for those with allergies or other issues
with food - do not hesitate. Black
Canyon is willing to go the extra mile
and create appealing substitutions for
you that taste as good as the original.
Elegantly enveloped by a relaxing
cream and beige decor, Black Canyon
has a serene look to it. All in all, the
Black Canyon brings a whole new
meaning to international Thai cuisine
with its unique fusion dishes that never
deviate from the true flavour and
essence of Thai cuisine.
Dubai
Arabian Ranches
Tel.: +9714 360 9981
Cinestar (Oscar’s)
Tel.: +9714 341 0900
Mall of the Emirates

Tel.: +9714 341 3030
The spicy Thai-infused restaurant, Black Canyon Thai
Cuisine & Coffee has you aching for the tropics and leaves
Dubai Healthcare City
you begging for more. Having expanded to three branches
Tel.: +9714 362 4824
in Dubai, this Thai original is a sure success in the Far East
www.blackcanyoncoffee.com
and thanks to its 100-plus locations worldwide.
Do not be fooled by the name - Black Canyon does not
serve as a coffee shop but offers a menu with variety to
outdo most restaurants. Mohamed Saleh, Group Vice
Chairman, Saleh Bin Lahej Group, reinforces this, “We are
not a coffee house but instead are a café dining restaurant”,
he says.
However, coffee addicts will appreciate Black Canyon’s
vast drinks menu on par with their food menu in terms of
choice and quality. Iced coffees, hot coffees, blended
coffees, teas, juices and smoothies - Black Canyon has it all.
Catering to Dubai’s hot summer are a bevy of healthy juices
too. The most popular are the lemon frost and the
watermelon frost, both of which are cool and thirst
quenching with enough tang to give them sizzle. Black Canyon brings
For those who enjoy a good Thai meal, Black Canyon is a whole new meaning
to international Thai
the ideal choice. From Eastern to Western cuisine, both cuisine with its unique
styles merge into a delicious fusion such as spaghetti with a fusion dishes.
green curry or fettuccini with seafood and chili paste.
Among authentic Thai dishes, are fried rice with chicken
green curry, and rice with spicy seafood and hot basil that is
downright delicious. However, traditional steaks and
sandwiches are also available, but an absolute must have is
the spicy seafood salad, which is extremely refreshing and
easy on the waistline.
The food at Black Canyon oozes with fresh herbs, spices
and natural ingredients that arrive straight from Thailand.
This distinguishes Black Canyon from other restaurants that
might not always use ingredients that are as fresh. Another
point in its favour is that they absolutely do not use Mono
Sodium Glutamate (MSG) in their food. “Use of this additive
is often a concern for customers, so all can be assured that
this is one Eastern restaurant they do not have to worry
about it”, explains Mohamed Saleh.
For those plagued with culinary indecision, the ‘magazine

Casual Dining menus’ fit the bill. With a picture of
Black Canyon each dish, no item seems as
intimidating or as foreign as it might
sound.
Do not be fooled by the name - Black Canyon does The staff and management are
not serve as a coffee shop but offers a menu with a agreeable and accommodating and
variety to out do most restaurants. for those with allergies or other issues
with food - do not hesitate. Black
Canyon is willing to go the extra mile
and create appealing substitutions for
you that taste as good as the original.
Elegantly enveloped by a relaxing
cream and beige decor, Black Canyon
has a serene look to it. All in all, the
Black Canyon brings a whole new
meaning to international Thai cuisine
with its unique fusion dishes that never
deviate from the true flavour and
essence of Thai cuisine.
Dubai
Arabian Ranches
Tel.: +9714 360 9981
Cinestar (Oscar’s)
Tel.: +9714 341 0900
Mall of the Emirates

Tel.: +9714 341 3030
The spicy Thai-infused restaurant, Black Canyon Thai
Cuisine & Coffee has you aching for the tropics and leaves
Dubai Healthcare City
you begging for more. Having expanded to three branches
Tel.: +9714 362 4824
in Dubai, this Thai original is a sure success in the Far East
www.blackcanyoncoffee.com
and thanks to its 100-plus locations worldwide.
Do not be fooled by the name - Black Canyon does not
serve as a coffee shop but offers a menu with variety to
outdo most restaurants. Mohamed Saleh, Group Vice
Chairman, Saleh Bin Lahej Group, reinforces this, “We are
not a coffee house but instead are a café dining restaurant”,
he says.
However, coffee addicts will appreciate Black Canyon’s
vast drinks menu on par with their food menu in terms of
choice and quality. Iced coffees, hot coffees, blended
coffees, teas, juices and smoothies - Black Canyon has it all.
Catering to Dubai’s hot summer are a bevy of healthy juices
too. The most popular are the lemon frost and the
watermelon frost, both of which are cool and thirst
quenching with enough tang to give them sizzle. Black Canyon brings
For those who enjoy a good Thai meal, Black Canyon is a whole new meaning
to international Thai
the ideal choice. From Eastern to Western cuisine, both cuisine with its unique
styles merge into a delicious fusion such as spaghetti with a fusion dishes.
green curry or fettuccini with seafood and chili paste.
Among authentic Thai dishes, are fried rice with chicken
green curry, and rice with spicy seafood and hot basil that is
downright delicious. However, traditional steaks and
sandwiches are also available, but an absolute must have is
the spicy seafood salad, which is extremely refreshing and
easy on the waistline.
The food at Black Canyon oozes with fresh herbs, spices
and natural ingredients that arrive straight from Thailand.
This distinguishes Black Canyon from other restaurants that
might not always use ingredients that are as fresh. Another
point in its favour is that they absolutely do not use Mono
Sodium Glutamate (MSG) in their food. “Use of this additive
is often a concern for customers, so all can be assured that
this is one Eastern restaurant they do not have to worry
about it”, explains Mohamed Saleh.
For those plagued with culinary indecision, the ‘magazine

Casual Dining Dubai
Chili’s Al Garhoud: +9714 282 8484
Sheikh Zayed Road: +97140-3313113
With outlets in Abu Dhabi, Al Ain, Sharjah and Jumeirah: +9714 344 1300
Deira City Centre: +9714 295 9559
Dubai there is no excuse not to try it out. Dubai Internet City: +9714 390 1495
Healty Care City: +97140-3624820
Green Community: +97140-8853366
Burjuman: +9714 352 2900
Al Ghurair: +9714 229 6760
Mall of the Emirates: +9714 341 3355
Abu Dhabi
Mariah Culture Complex: +9712 671 6300
Al Ain
Al Jimi Mall: +9713 763 8020
Sharjah
Sahara Centre: +9716 531 8890
Mega Mall: +9716 574 0020
Ras Al Khiama
Chili's Al Manar Mall: +97170 2288838
Let’s face it – if you love American food, going without it can cause a deep longing. Chili’s
is like no place else. It has an energy that you won’t find anywhere and offers a distinct,
fresh and flavourful mix of grilled American favourites prepared in a way that keeps
guests coming back for more.
With outlets in Abu Dhabi, Al Ain, Sharjah, and no less than seven in Dubai, there is
no excuse not to try it out. As with all quality franchises, consistency of product is key,
and with each outlet, you are guaranteed that the taste will be uniformly good. All the
ingredients are imported from the US, except for the vegetables, which explains the
American sized portions. So if you are ravenous, Chili’s generously sized portions will
certainly fill a hole, but if diet issues predominate, you might wish to select a dish from
Chili’s Guiltless Grill range or one of their stunning salads, in that way fabulous range of
deserts, which are eminently worth waiting for can be enjoyed.
Food aside, Chili’s is also a sound company to work for. Operated by the Bin Lahej
Group, the management retain their staff for lengthy periods ensuring high levels of
service. Hassan Kamel, Director of Operations, has been with the company for nine
years and previously worked for Chili’s Heliopolis in Egypt. He also set up the new Chili’s
at Mall of the Emirates which opened last November.
Hassan Kamel commented, “Our customers represent a wide mix of nationalities and
ages, and Chili’s is one of the most popular restaurants in the Food Court, with 50 seats
inside and 110 outside nearly always full”. The most popular dishes are the traditional
Regardless of what you order, you’ll discover
that Chili’s always puts an interesting and fajitas and the Molten Chocolate Cake” Hassan Kamel said, and can you believe they
flavourful twist on the familiar. serve a staggering 600 meals a day!
The menu is a feast for the taste buds. There is a wide selection of starters, but the
Triple Play combo is an excellent way of sampling three different starters at once, while
the Quesadilla Explosion Salad is one of the more healthier options to be recommended.
If you still have room after the starters, the choice of main dishes is spectacular, from
steaks, fajitas, grilled chicken, fish and beef dishes to burgers and a second selection of
favourites.
“Trying to get a table full of people to make up their minds on what to order is like
herding up cats. Some of my favourites are the Mushroom Jack Fajitas, half a pound of
grilled chicken smothered in Monterey Jack cheese and the signature Grilled Shrimp
Alfredo”, says Kamel.
Chili’s is well worth a visit after a heavy bout of shopping to restore energy levels and
quieten any offspring who pester you with, “Can we go home now, Mum?”

Casual Dining Dubai
Chili’s Al Garhoud: +9714 282 8484
Sheikh Zayed Road: +97140-3313113
With outlets in Abu Dhabi, Al Ain, Sharjah and Jumeirah: +9714 344 1300
Deira City Centre: +9714 295 9559
Dubai there is no excuse not to try it out. Dubai Internet City: +9714 390 1495
Healty Care City: +97140-3624820
Green Community: +97140-8853366
Burjuman: +9714 352 2900
Al Ghurair: +9714 229 6760
Mall of the Emirates: +9714 341 3355
Abu Dhabi
Mariah Culture Complex: +9712 671 6300
Al Ain
Al Jimi Mall: +9713 763 8020
Sharjah
Sahara Centre: +9716 531 8890
Mega Mall: +9716 574 0020
Ras Al Khiama
Chili's Al Manar Mall: +97170 2288838
Let’s face it – if you love American food, going without it can cause a deep longing. Chili’s
is like no place else. It has an energy that you won’t find anywhere and offers a distinct,
fresh and flavourful mix of grilled American favourites prepared in a way that keeps
guests coming back for more.
With outlets in Abu Dhabi, Al Ain, Sharjah, and no less than seven in Dubai, there is
no excuse not to try it out. As with all quality franchises, consistency of product is key,
and with each outlet, you are guaranteed that the taste will be uniformly good. All the
ingredients are imported from the US, except for the vegetables, which explains the
American sized portions. So if you are ravenous, Chili’s generously sized portions will
certainly fill a hole, but if diet issues predominate, you might wish to select a dish from
Chili’s Guiltless Grill range or one of their stunning salads, in that way fabulous range of
deserts, which are eminently worth waiting for can be enjoyed.
Food aside, Chili’s is also a sound company to work for. Operated by the Bin Lahej
Group, the management retain their staff for lengthy periods ensuring high levels of
service. Hassan Kamel, Director of Operations, has been with the company for nine
years and previously worked for Chili’s Heliopolis in Egypt. He also set up the new Chili’s
at Mall of the Emirates which opened last November.
Hassan Kamel commented, “Our customers represent a wide mix of nationalities and
ages, and Chili’s is one of the most popular restaurants in the Food Court, with 50 seats
inside and 110 outside nearly always full”. The most popular dishes are the traditional
Regardless of what you order, you’ll discover
that Chili’s always puts an interesting and fajitas and the Molten Chocolate Cake” Hassan Kamel said, and can you believe they
flavourful twist on the familiar. serve a staggering 600 meals a day!
The menu is a feast for the taste buds. There is a wide selection of starters, but the
Triple Play combo is an excellent way of sampling three different starters at once, while
the Quesadilla Explosion Salad is one of the more healthier options to be recommended.
If you still have room after the starters, the choice of main dishes is spectacular, from
steaks, fajitas, grilled chicken, fish and beef dishes to burgers and a second selection of
favourites.
“Trying to get a table full of people to make up their minds on what to order is like
herding up cats. Some of my favourites are the Mushroom Jack Fajitas, half a pound of
grilled chicken smothered in Monterey Jack cheese and the signature Grilled Shrimp
Alfredo”, says Kamel.
Chili’s is well worth a visit after a heavy bout of shopping to restore energy levels and
quieten any offspring who pester you with, “Can we go home now, Mum?”

French Connection.qxp 12/28/2006 11:28 AM Page 1
Casual Dining
Croissant Connoisseurs
Ambience and overall menu options aside, the test of an
impeccable coffee shop is the quality of its croissants. At this
Gallic inspired bakery, established in 1997, to-die for croissants
are their raison d’etre. With many delicious varieties to bite into,
breakfasts and snacks have taken on a whole new dimension.
Farida Bahar
Connection Café revolutionised the café culture and introduced free wireless
Internet access from any hot spot within its premises, hence the name ‘Connection’.
In the same year, this popular eatery opened its own bakery, to cater to all three
café’s daily requirements. All products are hand made on a daily basis, to ensure
the highest quality. For instance, over 12 types of bread are baked early every
morning along with a multitude of other sumptuous delights, all of which beautifully
compliment an extensive and cosmopolitan selection. Apart from the a la Carte
menu service, daily specials are popular.
Part of the French Connection’s ethos is that this family owned business extends
the essence of its close-knit feel to include employees too. This philosophy is
considered paramount to be able to deliver the personal hospitality one would
expect when being welcomed into any family home. “Our employees are an
extension to our family and help us reach our commitment to providing a delightful
experience whenever our guests visit our outlets. Families always want the best for
their guests and this is reflected in our perseverance in offering, without ever
sacrificing, exceptionally high quality of cold and hot beverages, homemade
bakery products, and café food”, says a spokesperson for this trendy rendezvous
spot.
In addition to the frequently found bakery goods popular in most café’s, French
Connection prepares signature cakes and pastries that are both available in store
or to order. Special occasions such as birthdays, weddings and anniversaries can
be catered and menus created to compliment any occasion. Free delivery is
available to all customers large or small, for a convenient way to enjoy French
Connection’s hospitality in the comfort of your own home.
Speciality foods from France and other corners of Europe are available in store
and are found abundantly, adorning the front counters. Many internationally famous
Since French Connection opened its flagship café on Sheikh brands are offered, like Carambar Candy, Malabar Gum, authentic French Foie
Zayed Road, it has become a landmark, consistently Gras, Le Moeleux dry fruits from Turkey, Mestemacher pumpernickel bread from
innovating its image and range. This has allowed the Germany and many other goodies which provide customers from far and wide with
traditional café concept to be upgraded, welcoming guests in either a much longed for taste from home, or the adventurous indulger with an
a contemporary but relaxing environment that offers the exciting and tempting discovery.
freshest of products and services. Currently one can find one of these fashionable café’s in three locations within
Inspired by Europe and its diverse gastronomic favourites, Dubai, and has recently added franchise opportunities to any top entrepreneurs
French Connection’s walls are brightly adorned with rough wanting to join on the bandwagon of its café concept success.
cast renditions of Picasso prints, a colourful and lively Needless to say, whether it is to grab a fleeting business lunch, a quiet morning
reminder that has become part of the café’s trademark. coffee, or a mouth-watering bakery delight, the lively yet relaxing surroundings with
With a 120 seating capacity, a roaring made-to-order and the comforting rumble of distant chatter, makes French Connection Café the tastiest
outside catering division, this café’s entrepreneurial owner venue in town. Croissants included.
Basil Bahar envisioned a future trend for working breakfasts
and lunches and saw the potential for offering an Internet Tel.: +9714 343 8311
service to his guests too. Therefore, in 2003, French www.fcdubai.com

French Connection.qxp 12/28/2006 11:28 AM Page 1
Casual Dining
Croissant Connoisseurs
Ambience and overall menu options aside, the test of an
impeccable coffee shop is the quality of its croissants. At this
Gallic inspired bakery, established in 1997, to-die for croissants
are their raison d’etre. With many delicious varieties to bite into,
breakfasts and snacks have taken on a whole new dimension.
Farida Bahar
Connection Café revolutionised the café culture and introduced free wireless
Internet access from any hot spot within its premises, hence the name ‘Connection’.
In the same year, this popular eatery opened its own bakery, to cater to all three
café’s daily requirements. All products are hand made on a daily basis, to ensure
the highest quality. For instance, over 12 types of bread are baked early every
morning along with a multitude of other sumptuous delights, all of which beautifully
compliment an extensive and cosmopolitan selection. Apart from the a la Carte
menu service, daily specials are popular.
Part of the French Connection’s ethos is that this family owned business extends
the essence of its close-knit feel to include employees too. This philosophy is
considered paramount to be able to deliver the personal hospitality one would
expect when being welcomed into any family home. “Our employees are an
extension to our family and help us reach our commitment to providing a delightful
experience whenever our guests visit our outlets. Families always want the best for
their guests and this is reflected in our perseverance in offering, without ever
sacrificing, exceptionally high quality of cold and hot beverages, homemade
bakery products, and café food”, says a spokesperson for this trendy rendezvous
spot.
In addition to the frequently found bakery goods popular in most café’s, French
Connection prepares signature cakes and pastries that are both available in store
or to order. Special occasions such as birthdays, weddings and anniversaries can
be catered and menus created to compliment any occasion. Free delivery is
available to all customers large or small, for a convenient way to enjoy French
Connection’s hospitality in the comfort of your own home.
Speciality foods from France and other corners of Europe are available in store
and are found abundantly, adorning the front counters. Many internationally famous
Since French Connection opened its flagship café on Sheikh brands are offered, like Carambar Candy, Malabar Gum, authentic French Foie
Zayed Road, it has become a landmark, consistently Gras, Le Moeleux dry fruits from Turkey, Mestemacher pumpernickel bread from
innovating its image and range. This has allowed the Germany and many other goodies which provide customers from far and wide with
traditional café concept to be upgraded, welcoming guests in either a much longed for taste from home, or the adventurous indulger with an
a contemporary but relaxing environment that offers the exciting and tempting discovery.
freshest of products and services. Currently one can find one of these fashionable café’s in three locations within
Inspired by Europe and its diverse gastronomic favourites, Dubai, and has recently added franchise opportunities to any top entrepreneurs
French Connection’s walls are brightly adorned with rough wanting to join on the bandwagon of its café concept success.
cast renditions of Picasso prints, a colourful and lively Needless to say, whether it is to grab a fleeting business lunch, a quiet morning
reminder that has become part of the café’s trademark. coffee, or a mouth-watering bakery delight, the lively yet relaxing surroundings with
With a 120 seating capacity, a roaring made-to-order and the comforting rumble of distant chatter, makes French Connection Café the tastiest
outside catering division, this café’s entrepreneurial owner venue in town. Croissants included.
Basil Bahar envisioned a future trend for working breakfasts
and lunches and saw the potential for offering an Internet Tel.: +9714 343 8311
service to his guests too. Therefore, in 2003, French www.fcdubai.com

LISA-Mille Miglia 8.qxp 12/28/2006 4:54 PM Page 1
Casual Dining
Café Zooms In
With a following of avid gastronomes since its

inception two years ago, Mille Miglia Restaurant
and Cafe recently celebrated its second
anniversary by launching its new 'Café-Librairie'
- another milestone in proprietor Jocelyne
Chidiac's road to good food, good cheer and
good vibes.
Located on the ground floor of API Tower on

Sheikh Zayed Road, Mille Miglia Café is a
spacious loft-style café with a staircase that
leads up to the city's first all-French bookstore
in the heart of the city.
The café also continues with the automobile
theme that her eatery helped popularise in this
part of the world. Indeed, Mille Miglia was the
annual road race held in Italy for sports cars
built between 1927 and 1957. Nowadays it's a
parade for pre-1957 cars covering 1000 miles.
Great food, service and convenience aside,
an original feature of Mille Miglia Restaurant
and Café are cars. "They are my passion", says
Millie Miglia proprietor, Jocelyne Chidiac. "I
learnt a lot about cars from my father and
brothers and eventually worked for a renowned
auto company in Dubai for nine years. One
day I got the idea to open a restaurant
dedicated to people interested in cars. I spent
time entertaining clients and educating them
Jocelyne Chidiac, owner of Mille Miglia
on all there is to know about cars and the
different and unique options available, and I flown in from Lebanon for consultation prior to
thought to myself, “why not combine the two the opening and, while the menu has
and create something unique?" changed several times, the attention and
That's exactly what this ebullient Lebanese quality that goes into creating and preparing
powerhouse did. The restaurant proved such a each dish remains. "I supervise and help in the
success that it brought the itch for Chidiac to kitchen everyday and I set the daily menu too",
try her hand at a new project. "We had a space she adds.
that had been vacant for a while. I was waiting The atmosphere, like the owner, is warm
for the perfect idea. Then a friend wanted to and friendly, with customers frequently
open a French bookstore and I thought that commenting on how they ‘feel at home
would go beautifully with a café idea I had in in the café.’ This, no doubt, is why in such a
mind. Since I also love reading and like to be short time the café has become a popular
surrounded by cultural minds in a cultural host for birthday parties, office bashes,
environment - it was an ideal combination." It's poetry evenings, paintings displays, book
a marriage made in heaven, perusing the club meetings, games nights and other
book selection upstairs and then venturing celebrations too.
downstairs to read, nibble and enjoy a Couple this with the restaurant's gorgeous
delectable selection from café au lait, 2000 square meter garden courtyard, which
croissants, crepes and fresh fruits dipped in comes into its own during cooler months, with
the chocolate fountain, to more besides. shisha smoking galore and a more Arabian twist
Alternatively, something more substantial can to the overall ambience and it is easy to
be had from the nearby Mille Miglia restaurant understand why Mille Miglia is an inimitable
next door. haven in the heart of Dubai.
Mille Miglia is not simply about a As it turns out, Mille Miglia is not simply
'theme', it's about tasty food in a
convivial atmosphere.
about a 'theme', it's about tasty food in a Tel.: +9714 331 6288
convivial atmosphere. Two top chefs were E-mail :clubmile@emirates.net.ae

LISA-Mille Miglia 8.qxp 12/28/2006 4:54 PM Page 1
Casual Dining
Café Zooms In
With a following of avid gastronomes since its

inception two years ago, Mille Miglia Restaurant
and Cafe recently celebrated its second
anniversary by launching its new 'Café-Librairie'
- another milestone in proprietor Jocelyne
Chidiac's road to good food, good cheer and
good vibes.
Located on the ground floor of API Tower on

Sheikh Zayed Road, Mille Miglia Café is a
spacious loft-style café with a staircase that
leads up to the city's first all-French bookstore
in the heart of the city.
The café also continues with the automobile
theme that her eatery helped popularise in this
part of the world. Indeed, Mille Miglia was the
annual road race held in Italy for sports cars
built between 1927 and 1957. Nowadays it's a
parade for pre-1957 cars covering 1000 miles.
Great food, service and convenience aside,
an original feature of Mille Miglia Restaurant
and Café are cars. "They are my passion", says
Millie Miglia proprietor, Jocelyne Chidiac. "I
learnt a lot about cars from my father and
brothers and eventually worked for a renowned
auto company in Dubai for nine years. One
day I got the idea to open a restaurant
dedicated to people interested in cars. I spent
time entertaining clients and educating them
Jocelyne Chidiac, owner of Mille Miglia
on all there is to know about cars and the
different and unique options available, and I flown in from Lebanon for consultation prior to
thought to myself, “why not combine the two the opening and, while the menu has
and create something unique?" changed several times, the attention and
That's exactly what this ebullient Lebanese quality that goes into creating and preparing
powerhouse did. The restaurant proved such a each dish remains. "I supervise and help in the
success that it brought the itch for Chidiac to kitchen everyday and I set the daily menu too",
try her hand at a new project. "We had a space she adds.
that had been vacant for a while. I was waiting The atmosphere, like the owner, is warm
for the perfect idea. Then a friend wanted to and friendly, with customers frequently
open a French bookstore and I thought that commenting on how they ‘feel at home
would go beautifully with a café idea I had in in the café.’ This, no doubt, is why in such a
mind. Since I also love reading and like to be short time the café has become a popular
surrounded by cultural minds in a cultural host for birthday parties, office bashes,
environment - it was an ideal combination." It's poetry evenings, paintings displays, book
a marriage made in heaven, perusing the club meetings, games nights and other
book selection upstairs and then venturing celebrations too.
downstairs to read, nibble and enjoy a Couple this with the restaurant's gorgeous
delectable selection from café au lait, 2000 square meter garden courtyard, which
croissants, crepes and fresh fruits dipped in comes into its own during cooler months, with
the chocolate fountain, to more besides. shisha smoking galore and a more Arabian twist
Alternatively, something more substantial can to the overall ambience and it is easy to
be had from the nearby Mille Miglia restaurant understand why Mille Miglia is an inimitable
next door. haven in the heart of Dubai.
Mille Miglia is not simply about a As it turns out, Mille Miglia is not simply
'theme', it's about tasty food in a
convivial atmosphere.
about a 'theme', it's about tasty food in a Tel.: +9714 331 6288
convivial atmosphere. Two top chefs were E-mail :clubmile@emirates.net.ae

Ahead in Red
Casual Dining
Testa Rossa Caffè in Pole Position.

The success story of the Wedl & Hofmann Trading House and
Testa Rossa Caffè is the stuff that dreams are made of.
Started in 1904 when Leopold Wedl decided to open the doors of
'Unterer Stadtplatz 9a' House, he dealt in prime coffee beans, fresh and
frozen products as well as beverages. Soon his idea of a convenient
delivery service to customers became a hit, and the rest is history...
Testa Rossa coffee is produced in

their own Italian Roastery, a lovingly
blended espresso from five of the
most precious, low-acid and highest
qualities of Arabica highland coffees,
it has elevated the concept of a cup
of coffee to an art.
Over the years thanks to the sound business acumen Caffebar a special warm feel.
of Leopold II and III inherited from their father Leopold From the UK, France, Spain and Poland the
Wedl I, the growth of the business through two world international expansion of the franchise concept
wars and difficult times was ensured. started in 2004 with the incorporation of the subsidiary
The rapid expansion to its present size came under office in Dubai by Gerhard Griebel, Managing Director
the wise directives of the current President of the of Testa Rossa Caffè Middle East. "I embraced the
holding company, Leopold Wedl the IV, who has been opportunity to bring this brand to this part of the world
at the helm of this family business since 1981. With because this young and vibrant market offers
Leopold Wedl V as a present Board Member, the tremendous scope for growth", he explains. In
subsequent generation is already in place to take the addition, the potential of the brand in the next five
company into the next century and beyond. years is enormous within the Middle East, Africa and
In 2004, the Wedl & Hofmann Holding Austria Indian Subcontinent seeing a minimum of 450
proudly celebrated their 100th anniversary. Growing Caffebars in this region.
into to a vast and diversified enterprise consisting of In 2006, Testa Rossa Caffè signed a partnership
over 20 companies with over 1.800 employees for 12 countries in the Middle East to be developed
and a total turn over of approx Euro 351 million, a in a Joint Venture company named Samama TR
wealth of celebrities from political, sporting FZCO, based in Dubai's Jebel Ali Free Zone. One of
and social echelons present at the official ceremony the 100 largest companies in Saudi Arabia, the
showed the importance of the Wedl Holding Riyadh based Samama Group of Companies with
and the honour it holds as a vibrant force in the their owners Prince Sultan Bin Mohammed Bin Saud
Austrian economy. Al Kabir Al Saud and Sheikh Nasser Mohammed
Epitomising the unmistakable pleasure and H. Al Otaibi was established in 1979 and has
enjoyment of the true Italian Espresso culture and 16.500 employees with a total contract volume of SR
tradition, the Testa Rossa Caffè was launched in 1988. 6.5 Billion.
Today it boasts 90 outlets in over 10 countries. With Samama is planning to take the the Testa Rossa
plans to extend the franchise further, another 50-60 Caffè concept to pole position in the Middle East. The
outlets are being developed to capitalise on the top first four outlets, including the Flagship Caffebar at
grade brand and the exclusive and modern look, Dubai International Financial Centre are already under
targeting higher-range customers with a recognisable construction. "The Middle East development plan sees
value and a beverage to die for. The flair and pleasure an additional 15 Caffebars in 2007, as well as about
of true coffee culture and tradition combined with 100 Shops to be opened in the following four years",
creativity and top service is guaranteed. The he concludes.
Italian lifestyle and atmosphere underscored
by the stunning interiors created out of a mix of Tel.: +9714 887 2511
old traditional and natural materials give the www.testarossacaffe.com

Ahead in Red
Casual Dining
Testa Rossa Caffè in Pole Position.

The success story of the Wedl & Hofmann Trading House and
Testa Rossa Caffè is the stuff that dreams are made of.
Started in 1904 when Leopold Wedl decided to open the doors of
'Unterer Stadtplatz 9a' House, he dealt in prime coffee beans, fresh and
frozen products as well as beverages. Soon his idea of a convenient
delivery service to customers became a hit, and the rest is history...
Testa Rossa coffee is produced in

their own Italian Roastery, a lovingly
blended espresso from five of the
most precious, low-acid and highest
qualities of Arabica highland coffees,
it has elevated the concept of a cup
of coffee to an art.
Over the years thanks to the sound business acumen Caffebar a special warm feel.
of Leopold II and III inherited from their father Leopold From the UK, France, Spain and Poland the
Wedl I, the growth of the business through two world international expansion of the franchise concept
wars and difficult times was ensured. started in 2004 with the incorporation of the subsidiary
The rapid expansion to its present size came under office in Dubai by Gerhard Griebel, Managing Director
the wise directives of the current President of the of Testa Rossa Caffè Middle East. "I embraced the
holding company, Leopold Wedl the IV, who has been opportunity to bring this brand to this part of the world
at the helm of this family business since 1981. With because this young and vibrant market offers
Leopold Wedl V as a present Board Member, the tremendous scope for growth", he explains. In
subsequent generation is already in place to take the addition, the potential of the brand in the next five
company into the next century and beyond. years is enormous within the Middle East, Africa and
In 2004, the Wedl & Hofmann Holding Austria Indian Subcontinent seeing a minimum of 450
proudly celebrated their 100th anniversary. Growing Caffebars in this region.
into to a vast and diversified enterprise consisting of In 2006, Testa Rossa Caffè signed a partnership
over 20 companies with over 1.800 employees for 12 countries in the Middle East to be developed
and a total turn over of approx Euro 351 million, a in a Joint Venture company named Samama TR
wealth of celebrities from political, sporting FZCO, based in Dubai's Jebel Ali Free Zone. One of
and social echelons present at the official ceremony the 100 largest companies in Saudi Arabia, the
showed the importance of the Wedl Holding Riyadh based Samama Group of Companies with
and the honour it holds as a vibrant force in the their owners Prince Sultan Bin Mohammed Bin Saud
Austrian economy. Al Kabir Al Saud and Sheikh Nasser Mohammed
Epitomising the unmistakable pleasure and H. Al Otaibi was established in 1979 and has
enjoyment of the true Italian Espresso culture and 16.500 employees with a total contract volume of SR
tradition, the Testa Rossa Caffè was launched in 1988. 6.5 Billion.
Today it boasts 90 outlets in over 10 countries. With Samama is planning to take the the Testa Rossa
plans to extend the franchise further, another 50-60 Caffè concept to pole position in the Middle East. The
outlets are being developed to capitalise on the top first four outlets, including the Flagship Caffebar at
grade brand and the exclusive and modern look, Dubai International Financial Centre are already under
targeting higher-range customers with a recognisable construction. "The Middle East development plan sees
value and a beverage to die for. The flair and pleasure an additional 15 Caffebars in 2007, as well as about
of true coffee culture and tradition combined with 100 Shops to be opened in the following four years",
creativity and top service is guaranteed. The he concludes.
Italian lifestyle and atmosphere underscored
by the stunning interiors created out of a mix of Tel.: +9714 887 2511
old traditional and natural materials give the www.testarossacaffe.com

"The secret to the success of DIMC is that
we have no room for compromise,
everything is planned in advance down to
the last detail. Our facilities have proved
CHAPTER 5
to be among the best in the world." Travel, Tours & Leisure
HH Sheikh Ahmed Bin Saeed Al Maktoum, Chairman, DIMC
"The secret to the success of DIMC is that
we have no room for compromise,
everything is planned in advance down to
the last detail. Our facilities have proved
CHAPTER 5
to be among the best in the world." Travel, Tours & Leisure
HH Sheikh Ahmed Bin Saeed Al Maktoum, Chairman, DIMC
Seafaring Revolution
Travel, Tours & Leisure
Dubai has become a centre of excellence in the

field of exhibition and event organisation.
Dubai - A Centre of Excellence in Event Organisation

It is the destination of choice for international business meetings, trade fairs, exhibitions
and events, hosting major global events such as the annual meetings of the Boards of
Governors of the World Bank Group and the International Monetary Fund in 2003. This
was the world’s largest financial event - over15,340 delegates were accommodated in
the 8100 square meter space. The success of this event, dubbed the ‘Financial
Olympics,’ prompted Dubai to bid for the 2016 Olympics. In 2006, Dubai beat Miami,
Bucharest and Sydney to host the much coveted International Advertising
Association’s 40th World Congress. In the longer term, the Dubai government plans to
build Dubai Exhibition City at Jebel Ali Airport City. The Dh8 billion (US$ 2.17 billion) and it does so very successfully. The symbiotic Hareb brings discipline, patience and The dhows are fashioned in exactly the same
project, launched in May 2005 on a 3 million square meter plot, will be the world’s relationship between the hotel attention to detail to boat race organisation, way as those used by the pearl sailors of
largest display space. and DIMC is not common knowledge, but qualities, he says he picked up during his 20- yesteryear, with the races divided into three
Consummate organisers on the global scale, Dubai International Marine Club Hareb is keen to bring it to light. year career in the army. “Nerves and time are classes of 22, 43 and 60 feet. The events have
(DIMC) excels in the fields of Offshore Powerboat racing, yachting, jet-skiing, traditional Hareb is closely involved in the running of the my enemy, if these control me I loose become a family affair over the years and since
rowing, wooden powerboating, keel boat and dhow races, as well as event hotel, and tells me it is going to expand with a everything,” he tells me. Races are planned each boat must have a crew of at least ten, it is
management. Dubai’s Victory Team, one of the world’s most successful power boating 300-room extension later this year. with military precision. In a typical race, many not uncommon for up to four generations of the
teams, has won six World Championships. For three years in a row, DIMC was interdependent factors are simultaneously at same family to be involved.
awarded the prestigious ‘Best Organiser in the World’ prize for its organisation of A Success Story play. Aside from the boats, which number
international races from the world’s governing body for Offshore Powerboat racing - the Under Hareb’s leadership, each year DIMC hundreds and sometimes thousands, sea The Future
Union Internationale Motonautique (UIM). hosts a stage of the UIM Class 1 World conditions, rescue services, and media Hareb is not complacent about his success; his
Offshore Powerboat Championship with the helicopters need critical direction. However, greatest challenge is to maintain the world
DIMC and Mina Seyahi Dubai Grand Prix. The competition offers not once in his long career has Hareb lost his class standards he has established for DIMC.
Established in 1990, DIMC was the first Arab organisation to be granted full unrelenting drama and excitement with nerve. He uses powerful visualisation Amongst DIMC’s up and coming projects
membership of the UIM. The management committee is impressive with Sheikh Ahmed contestants from 11 countries. techniques to overcome them: “visualise the is the establishment of a sailing academy,
Bin Saeed Al Maktoum, President Dubai Civil Avation and Chairman Emirates Group at Hareb is a celebrity on the Offshore nerves as another person and tell them to which will provide the infrastructure and
its helm. His deputy, Major General Saif Al Shaffar, is Undersecretary at the Ministry of Powerboat racing circuit. As early as 2000, he get lost !” facilities for world class sailing teams to train
the Interior, and Colonel Saeed Hareb acts as Managing Director. The undisputed authored organisational guidelines that were Hareb is at pains to point out that he owes a throughout the year. New Zealand‘s team have
‘motor’ behind this organisation, Hareb has developed an international reputation for accepted by UIM as official guidelines for all lot to his team at DIMC. He believes in already reserved a place. The academy’s other
excellence in boat race organisation. Born into a family of leading seafarers; his father international races. He is also regularly called delegation and trust. His egalitarian nature purpose is to build a world-class UAE national
was a sailor and his grandfather Sardal (Al Amlah), was a guide for pearl divers. In upon by UIM to organise international races in leads him to treat everyone with respect and sailing team, similar to the Victory Team. After
addition to his many commitments, he still runs the family boat design business, ‘Hareb Europe. Until recently, he has held senior he displays none of the arrogance of that, the sky’s the limit for Hareb. He has been
Marine’. His pride in Dubai’s heritage led him to commission the painting of a mural on positions within the UIM, including UIM leadership. Hareb cites his humility as a told by a leading Olympic games official that
one of his office walls depicting an idyllic scene of a sleepy fishing village which, he Permanent Commissioner, which saw him product of his Islamic faith, and this approach “Dubai’s sea is the world’s best water stadium.”
tells me, is where he grew up. The rest of his office is very much rooted in 21st century, travelling around the world overseeing Class 1 seems to have worked. Over the last 16 years, The ultimate challenge for Hareb will be to host
resembling the interior of a luxury yacht. The charismatic Hareb, recently voted best Powerboat races and was elected as he has built a solid and loyal group of the Olympic watersports and sailing
dressed man in Dubai, greets me in white jeans and elegant shirt. Hareb’s fashion Chairman of the International Offshore dedicated staff, some of whom have been with championships. With his indomitable spirit, he
philosophy is understated sophistication, and he exudes this quality in all that he does. Commission (COMINOFF), for the Class 1, 2 him for as long as he has been at DIMC. is likely to succeed.
His involvement in DIMC was fortuitous: in 1990, he attended a boat race at Mina and 3 categories of races. His resignation from
Seyahi on which DIMC is now built. There, he met and impressed Sheikh Ahmed Bin the UIM due to an internal management Dubais Sailing Heritage A Family Man
Saeed Al Maktoum, who made Hareb Managing Director of DIMC, with the task of disagreement has come as a blow to the Dubai’s heritage of dhow (traditional wooden Outside of DIMC, Le Meridien Mina Seyahi, the
Saeed Hareb, Managing Director creating rules for races. trading vessels) sailing emerged with the family business and his international
international racing community.
Dubai International Marine Club
DIMC’s origins were humble. At first they occupied a small office in Al Dhiyafah Hareb cites the support of Dubai’s Royal development of the pearling industry. commitments, Hareb is also a devoted father of
Street, but before long, Hareb had moved them to the slightly more upscale family as key to the success of DIMC. For him, The support of the Royal family has been five. Sadly, he lost his wife in 1997 but his spare
surroundings of a Dh 20,000 Portakabin on the Mina Seyahi strip. Hareb points out that more important than the Maktoum family’s key to maintaining this tradition. It was His time is spent catching up with his children and
Mina Seyahi (meaning Tourist Harbour in Arabic) was aptly named by the father of the financial contribution has been their passion for Highness Sheikh Hamdan Bin Rashid instilling in them a sense of pride in their
UAE, Sheikh Zayed bin Sultan Al Nahyan, over forty years ago, before development of water-sports, which has had a profound Maktoum, Minister of Finance and Industry heritage. “I have instilled in all my five children -
this tiny Emirate had even started. This is another example of the visionary nature of the influence on the way the industry has and Deputy Ruler of Dubai, who conceived the Mohammed, Sultan, Shamsa, Ayesha and
Royal Families, who have revolutionised the UAE. developed. “They are not just morally idea of traditional dhow racing in both sailing Hareb the same values that my parents and
By 1994, development of a marina and clubhouse started. Hareb’s commercial supporting DIMC, they are physically present, and rowing categories. grandparents instilled in me. More than wealth
acumen led him to take a two-pronged approach. A watersports centre was built for often attending and supporting DIMC events,” As the current moral custodian of this and financial achievements, what counts is the
boat races, and a clubhouse and commercial marina developed where boats could be he says. Watersports has always been viewed tradition, Hareb is passionate about preserving good name handed down from generation to
moored all year round. Since boat racing could only ever be a seasonal enterprise, the as one of the ways to put Dubai on the the past. The annual dhow racing competitions generation”. Aside from his grandfather and
marina was to provide a more regular source of income for DIMC. Rather than international map, and as DIMC’s Managing he organises are as important to him as the father, who else does Hareb admire? He takes
discarding the Portakabin, the resourceful Hareb covered it in palm leaves and named Director, Hareb was given carte blanche to high profile inter-national events. For Hareb, the little time to think about it: “Sheikh Mohammed,
it ‘Barasti Bar.’ It is now one of the most popular bars in Dubai. develop the DIMC brand internationally. dhow sailing races are without a doubt the he is an inspirational leader. His presence is
By 1996, work had started on the Le Meridien Mina Seyahi Beach Resort and Hareb’s modest nature makes him reluctant most spectacular events on the watersports every-where. He is involved in every aspect of
Marina, which was the brainchild of Sheikh Ahmed Bin Saeed Al Maktoum, who to take personal credit for DIMC’s success. calendar. He is delighted that the dhow-racing Dubai, he is a visionary”.
cleverly suggested that a hotel on this idyllic strip of beach would be the best However, reading between the lines, it is clear season has grown steadily in recent years and
way to generate money for DIMC. Now established as one of the premier hotels in that Hareb is a dynamo in the area of race now involves a greater number of participants Tel.: +9714 399 5777
Dubai, this government-owned hotel’s financial raison d’etre is to run DIMC, organisation and management. than ever before - estimated to be around 3000. www.dimc-uae.com
Best of Dubai 002 106 Best of Dubai Best of Dubai 107

Seafaring Revolution
Dubai has become a centre of excellence in the

field of exhibition and event organisation.
Dubai - A Centre of Excellence in Event Organisation

It is the destination of choice for international business meetings, trade fairs, exhibitions
and events, hosting major global events such as the annual meetings of the Boards of
Governors of the World Bank Group and the International Monetary Fund in 2003. This
was the world’s largest financial event - over15,340 delegates were accommodated in
the 8100 square meter space. The success of this event, dubbed the ‘Financial
Olympics,’ prompted Dubai to bid for the 2016 Olympics. In 2006, Dubai beat Miami,
Bucharest and Sydney to host the much coveted International Advertising
Association’s 40th World Congress. In the longer term, the Dubai government plans to
build Dubai Exhibition City at Jebel Ali Airport City. The Dh8 billion (US$ 2.17 billion) and it does so very successfully. The symbiotic Hareb brings discipline, patience and The dhows are fashioned in exactly the same
project, launched in May 2005 on a 3 million square meter plot, will be the world’s relationship between the hotel attention to detail to boat race organisation, way as those used by the pearl sailors of
largest display space. and DIMC is not common knowledge, but qualities, he says he picked up during his 20- yesteryear, with the races divided into three
Consummate organisers on the global scale, Dubai International Marine Club Hareb is keen to bring it to light. year career in the army. “Nerves and time are classes of 22, 43 and 60 feet. The events have
(DIMC) excels in the fields of Offshore Powerboat racing, yachting, jet-skiing, traditional Hareb is closely involved in the running of the my enemy, if these control me I loose become a family affair over the years and since
rowing, wooden powerboating, keel boat and dhow races, as well as event hotel, and tells me it is going to expand with a everything,” he tells me. Races are planned each boat must have a crew of at least ten, it is
management. Dubai’s Victory Team, one of the world’s most successful power boating 300-room extension later this year. with military precision. In a typical race, many not uncommon for up to four generations of the
teams, has won six World Championships. For three years in a row, DIMC was interdependent factors are simultaneously at same family to be involved.
awarded the prestigious ‘Best Organiser in the World’ prize for its organisation of A Success Story play. Aside from the boats, which number
international races from the world’s governing body for Offshore Powerboat racing - the Under Hareb’s leadership, each year DIMC hundreds and sometimes thousands, sea The Future
Union Internationale Motonautique (UIM). hosts a stage of the UIM Class 1 World conditions, rescue services, and media Hareb is not complacent about his success; his
Offshore Powerboat Championship with the helicopters need critical direction. However, greatest challenge is to maintain the world
DIMC and Mina Seyahi Dubai Grand Prix. The competition offers not once in his long career has Hareb lost his class standards he has established for DIMC.
Established in 1990, DIMC was the first Arab organisation to be granted full unrelenting drama and excitement with nerve. He uses powerful visualisation Amongst DIMC’s up and coming projects
membership of the UIM. The management committee is impressive with Sheikh Ahmed contestants from 11 countries. techniques to overcome them: “visualise the is the establishment of a sailing academy,
Bin Saeed Al Maktoum, President Dubai Civil Avation and Chairman Emirates Group at Hareb is a celebrity on the Offshore nerves as another person and tell them to which will provide the infrastructure and
its helm. His deputy, Major General Saif Al Shaffar, is Undersecretary at the Ministry of Powerboat racing circuit. As early as 2000, he get lost !” facilities for world class sailing teams to train
the Interior, and Colonel Saeed Hareb acts as Managing Director. The undisputed authored organisational guidelines that were Hareb is at pains to point out that he owes a throughout the year. New Zealand‘s team have
‘motor’ behind this organisation, Hareb has developed an international reputation for accepted by UIM as official guidelines for all lot to his team at DIMC. He believes in already reserved a place. The academy’s other
excellence in boat race organisation. Born into a family of leading seafarers; his father international races. He is also regularly called delegation and trust. His egalitarian nature purpose is to build a world-class UAE national
was a sailor and his grandfather Sardal (Al Amlah), was a guide for pearl divers. In upon by UIM to organise international races in leads him to treat everyone with respect and sailing team, similar to the Victory Team. After
addition to his many commitments, he still runs the family boat design business, ‘Hareb Europe. Until recently, he has held senior he displays none of the arrogance of that, the sky’s the limit for Hareb. He has been
Marine’. His pride in Dubai’s heritage led him to commission the painting of a mural on positions within the UIM, including UIM leadership. Hareb cites his humility as a told by a leading Olympic games official that
one of his office walls depicting an idyllic scene of a sleepy fishing village which, he Permanent Commissioner, which saw him product of his Islamic faith, and this approach “Dubai’s sea is the world’s best water stadium.”
tells me, is where he grew up. The rest of his office is very much rooted in 21st century, travelling around the world overseeing Class 1 seems to have worked. Over the last 16 years, The ultimate challenge for Hareb will be to host
resembling the interior of a luxury yacht. The charismatic Hareb, recently voted best Powerboat races and was elected as he has built a solid and loyal group of the Olympic watersports and sailing
dressed man in Dubai, greets me in white jeans and elegant shirt. Hareb’s fashion Chairman of the International Offshore dedicated staff, some of whom have been with championships. With his indomitable spirit, he
philosophy is understated sophistication, and he exudes this quality in all that he does. Commission (COMINOFF), for the Class 1, 2 him for as long as he has been at DIMC. is likely to succeed.
His involvement in DIMC was fortuitous: in 1990, he attended a boat race at Mina and 3 categories of races. His resignation from
Seyahi on which DIMC is now built. There, he met and impressed Sheikh Ahmed Bin the UIM due to an internal management Dubais Sailing Heritage A Family Man
Saeed Al Maktoum, who made Hareb Managing Director of DIMC, with the task of disagreement has come as a blow to the Dubai’s heritage of dhow (traditional wooden Outside of DIMC, Le Meridien Mina Seyahi, the
Saeed Hareb, Managing Director creating rules for races. trading vessels) sailing emerged with the family business and his international
international racing community.
Dubai International Marine Club
DIMC’s origins were humble. At first they occupied a small office in Al Dhiyafah Hareb cites the support of Dubai’s Royal development of the pearling industry. commitments, Hareb is also a devoted father of
Street, but before long, Hareb had moved them to the slightly more upscale family as key to the success of DIMC. For him, The support of the Royal family has been five. Sadly, he lost his wife in 1997 but his spare
surroundings of a Dh 20,000 Portakabin on the Mina Seyahi strip. Hareb points out that more important than the Maktoum family’s key to maintaining this tradition. It was His time is spent catching up with his children and
Mina Seyahi (meaning Tourist Harbour in Arabic) was aptly named by the father of the financial contribution has been their passion for Highness Sheikh Hamdan Bin Rashid instilling in them a sense of pride in their
UAE, Sheikh Zayed bin Sultan Al Nahyan, over forty years ago, before development of water-sports, which has had a profound Maktoum, Minister of Finance and Industry heritage. “I have instilled in all my five children -
this tiny Emirate had even started. This is another example of the visionary nature of the influence on the way the industry has and Deputy Ruler of Dubai, who conceived the Mohammed, Sultan, Shamsa, Ayesha and
Royal Families, who have revolutionised the UAE. developed. “They are not just morally idea of traditional dhow racing in both sailing Hareb the same values that my parents and
By 1994, development of a marina and clubhouse started. Hareb’s commercial supporting DIMC, they are physically present, and rowing categories. grandparents instilled in me. More than wealth
acumen led him to take a two-pronged approach. A watersports centre was built for often attending and supporting DIMC events,” As the current moral custodian of this and financial achievements, what counts is the
boat races, and a clubhouse and commercial marina developed where boats could be he says. Watersports has always been viewed tradition, Hareb is passionate about preserving good name handed down from generation to
moored all year round. Since boat racing could only ever be a seasonal enterprise, the as one of the ways to put Dubai on the the past. The annual dhow racing competitions generation”. Aside from his grandfather and
marina was to provide a more regular source of income for DIMC. Rather than international map, and as DIMC’s Managing he organises are as important to him as the father, who else does Hareb admire? He takes
discarding the Portakabin, the resourceful Hareb covered it in palm leaves and named Director, Hareb was given carte blanche to high profile inter-national events. For Hareb, the little time to think about it: “Sheikh Mohammed,
it ‘Barasti Bar.’ It is now one of the most popular bars in Dubai. develop the DIMC brand internationally. dhow sailing races are without a doubt the he is an inspirational leader. His presence is
By 1996, work had started on the Le Meridien Mina Seyahi Beach Resort and Hareb’s modest nature makes him reluctant most spectacular events on the watersports every-where. He is involved in every aspect of
Marina, which was the brainchild of Sheikh Ahmed Bin Saeed Al Maktoum, who to take personal credit for DIMC’s success. calendar. He is delighted that the dhow-racing Dubai, he is a visionary”.
cleverly suggested that a hotel on this idyllic strip of beach would be the best However, reading between the lines, it is clear season has grown steadily in recent years and
way to generate money for DIMC. Now established as one of the premier hotels in that Hareb is a dynamo in the area of race now involves a greater number of participants Tel.: +9714 399 5777
Dubai, this government-owned hotel’s financial raison d’etre is to run DIMC, organisation and management. than ever before - estimated to be around 3000. www.dimc-uae.com

Heritage Vision2.qxp 12/12/06 3:35 PM Page 1

Desert Legacy
Dubai today is the product of a skilfully planned and strategically

designed economy where trading, commerce, banking and tourism are
the benchmarks for progress that are no longer measured by barrels of
oil. Al Sahra Desert Resort, a Dubai Heritage Vision initiative, is the first
Dubailand themed offering in a widening gamut of integrated leisure
resorts and entertainment attractions.
108 Best of Dubai

Visions of an
imagistics
theatre show with
a difference
The brainchild of seasoned entrepreneur Anita Mehra Homayoun, Al

Sahra is one of the key projects of Dubailand - the Emirate's themed
answer to Orlando in Florida. The vision of Dubai's ruler Sheikh
Mohammed bin Rashid Al Maktoum, Dubailand is expected to be a full
featured city divided into six theme worlds. The short range goal of
Dubailand is to attract 15 million tourists to Dubai by 2015. Developers
expect to accomplish this goal by creating a tourism, entertainment and
leisure destination that will attract visitors not only from surrounding
countries but also from Europe and Asia. On a longer term basis,
Dubailand is seen as a way to phase out Dubai's dependence on oil
revenues by establishing a sustainable economy through higher value
added services. The venture is expected to attract approximately
200,000 visitors daily and cost $20 billion. It will transform Dubai from a
single destination resort to a multiple destination within a decade.
"In its first phase Dubailand encompasses 25 projects. When
completed, over 150 attractions covering a land area of 3 billion square
feet, the same size as Singapore, will create an entertainment
constellation, which we wanted to be a part of", says Johan Viljoen,
General Manager of Dubai Heritage Vision LLC, the owners of the Al
Sahra Desert Resort.
Dubai Heritage Vision LLC is a joint venture with diversified
heavyweight group DUTCO. In tourism terms the group is renowned for
their ownership of several five star properties in Dubai and environs
such as the Jebel Ali Golf Resort & Spa, the Oasis Beach Hotel,
Bateaux Dubai as well as Hatta Fort Hotel and most recently, the Oasis
Beach Tower. This project further presents synergies in the group -
DUTCO's construction arm, Dutco Balfour Beatty, has built the
integrated entertainment complex and continues to be involved in the
further phases of the development.
"Combining a sensitively conceptualised themed heritage
environment with the natural desert is the essence of the project that is
set to attract an estimated 230,000 visitors annually by 2007",
he explains.
Al Sahra is set in four hundred hectares (40 million square feet) of
undulating sand dunes approximately 40 kilometres outside Dubai. This
unique eco-tourism resort offers visitors an experience of Arab
hospitality and culture; arts and crafts in a natural environment
featuring typical clay-plastered stone pillars and arched
structures - all conceived to afford visitors an unforgettable experience
in the desert. "Al Sahra represents Arabian culture and heritage
from Persia, the Maghreb, the Levant, the Gulf region, Oman and
Yemen", elaborates Viljoen.
The main entertainment complex encompasses an amphitheatre
with a seating capacity for up to 2,500 spectators. The amphitheatre
façade incorporates a traditional Arabic craft souk, restaurants and a
coffee shop, surrounded by indigenous regional flora and fauna in a
typical desert oasis landscape. A Bedouin style working farm with live
animals and a date plantation; a camel farm; and stables complete
the setting.
The star attraction of the development, is an imagistics theatre
show, 'Jumana - Secret of the Desert', bringing to the amphitheatre
Best of Dubai 109

stage a matchless feast of the fusion of different light, water,

performance, excitement and laser and pyrotechnic effects
technical innovation. added to the vibrant soundtrack
"We have chosen some of the will mesmerise the Jumana
best partners in the business to audience", enthuses Viljoen.
create a spectacle of unmatched Complementing the show the
proportions in the region. resort offers a quaint environment
Frenchman Pierre Marcout for show visitors to wine and dine
created the concept, with other to their hearts' content. Terracotta
famous names including Pedro plastered colonnades; Barasti
Pauwels, the choreographer; huts made of woven palm
composer/arranger Mick Lanaro fronds, authentic Bedouin tents;
responsible for the soundtrack; and an impressive Falaj (an
and pyrotechnics expert, ancient Arabic irrigation system)
Francois Montel, renowned for provide a tranquil setting for
lighting the Eifel Tower at the turn picnickers to relax before they go
of the millennium and the to see the show.
opening of the Greek Olympics, For those who prefer their food
Athens 2004." served, the Arabesque, provides
The show is performed on a a fine dining experience, a coffee
stage set in a waterbody shop, The Fig and Date, offers a
containing 10 million litres of typical Arabic bistro-style fare;
water - the size of the stage is and an outdoor restaurant,
comparable to any world class Lahab, provides traditional
opera or ballet theatre stage such barbeque meals, including
as the La Scala in Milan, the specialised dishes associated
Covent Garden or the with festivals such as Eid,
Metropolitan Opera House in including Khouzi (from the Gulf
New York. region), Shuwa (Oman); and
In order to achieve scale and Mandi, the traditional dish from
spectacular dimensions the show Hadramut, Yemen.
incorporates various imagistics
theatre techniques. State-of-the- Eco-tourism of a so-called
art laser effects are generated 'barefoot luxury' mien
using three laser generators. For those who prefer the back-to-
Various large-scale water effects basics approach in a natural
enhance the visual effects, the environment, holistic stays will
most impressive of which are the become available during the first
three 35 meter wide by 18 meter quarter of 2007. Camp style
high water screens, which create tented lodges, designed so that
a backdrop to the performance guests can get a feel of under-
area. The height of these water the-stars-living, a la Bedouin, in
screens supersedes that of the an air-conditioned environment,
famous dancing fountains on the will provide visitors a luxury
Las Vegas hotel strip. desert safari experience.
The Al Sahra Amphitheatre
employs some of the most Pièce de résistance
advanced projection techniques Ready for occupation during the
and projection equipment to peak season 2008, a 132 room
enhance the excitement of the boutique-style hotel will offer
Jumana show - animation, video visitors to Al Sahra the ultimate in
and still images are projected desert luxury. Themed like a
onto an eighteen meter high dune Caravanserai - a traditional
and the water screens, providing trader's inn in historical Arabia
the creative team with a wide and Persia - the complex will
canvas to illustrate any story. include an Islamic/Turkish-
Views from ‘Jumana-Secret of the Desert’ The technology is rounded off inspired hamam (spa). In the
by a lighting system customised olden days the heavy wooden
for the desert climate, a sound gates to a caravanserai would be
system with an output of between closed at night to keep thieves
110dB and 120dB at any point in and brigands out. Concludes
the amphitheatre; and the first Viljoen: "Our guests are friends,
permanent pyrotechnics not foe; they will always be
installation in the Middle East, welcome - just knock politely we
including fireworks and flame. will surely let you in!”
"The technology used is some
of the most advanced in the Tel: +971 4 367 9500
world and we are confident that Website: www.alsahra.com
110 Best of Dubai

Stepping into heritage Arabian style
Best of Dubai 111

6 - Air Arabia A.qxp 12/26/2006 9:22 AM Page 1
Happy Third Birthday

Air Arabia is charting new routes and new trends as it opens the skies
by encouraging regional travel to a widening base of passengers. With a
current fleet of eight brand-new A320 aircraft flying directly to over 30
destinations across the Middle East, South Asia, Africa and Europe, in
2006, Air Arabia crossed the two million-passenger milestone. Their
rapid growth and efficiency is also putting pressure on conventional
airlines to slash their costs and their fares too.
Increasingly popular regionally and worldwide, the low fares airline model centres
around keeping a low cost edge by encouraging short haul traffic, high fleet
utilisation, single-fleet families, rapid aircraft turnarounds and high labour
productivity. “Our job is to make the differential between the fares of low cost airlines
Adel Ali, CEO with Sheikh Abdullah Bin Mohamad Al Thani, Chairman Air Arabia and conventional airlines attractive enough for customers to choose us”, says Ali.
Since it started operations in 2003, this refreshingly Arab ‘low fares the best MENA (Middle East and North Africa) airline in 2005 and 2006
airline’ has succeeded in its vision to be among the world's leading and on the operations side they enjoy consistently high load factors, on
budget airlines in terms of profit margin, innovation, reputation and time performance and high aircraft utilisation too.
operational excellence. With an emphasis on convenience tourism, Air Over and above offering the lowest fares in the market without
Arabia is the first international budget airline in the region to offer compromising on service standards, ease of booking, particularly
residents short weekend breaks to exciting regional destinations. through the Internet, as well as increasing the flexibility on where
Modelled after leading American and European low-cost airlines, Air payment can be made, adds additional value to the Air Arabia
Arabia’s services are tailored to satisfy local preferences and to make air experience
travel easier and frequent for all. Through their powerful value Following the ultimate convenience concept, Air Arabia passes
proposition, ‘Pay less. Fly more’, Air Arabia encourages residents who savings back to passengers with onboard purchase catering, offering
have previously been unable to afford air travel to start travelling a menu with an affordable variety of food and beverages, for
throughout the region, and those who do travel to do so more frequently, passenger’s flexibility.
benefiting both business and leisure travellers alike. Additional in-flight services include in-flight entertainment and Duty
With a diverse workforce, the airline has over 500 employees from Free shopping with a selection of gifts and luxury items that can be
over 60 different nationalities all committed to enhancing passenger’s purchased in most foreign currencies, or by credit card.
overall travel experience by guaranteeing exceptional dedication, Ideally based at Sharjah International Airport, Air Arabia customers
professionalism and the unique talents that make them successful in enjoy the benefits of quick access to Dubai and other Emirates, fast
their service remits. check-in processes, low congestion, friendly airport staff, as well as
Last year, Air Arabia received certification to conduct its own in-house access to other commercial carriers served at the airport. All in all it
training for aircraft familiarisation, first aid, general procedures, in-flight makes sense to 'Pay less and Fly more’ with Air Arabia.
emergencies and service techniques which now allow them to complete
cabin crew training in-house. Online reservation system www.airarabia.com
In addition, Air Arabia's flight officers have extensive experience from Air Arabia also offers visa assistance with a one-day stop for Sharjah.
multiple international airlines with several captains flying for over 20
years each. This experience in international airline operations worldwide, Current Air Arabia destinations
including considerable regional familiarity, ensures the level of trust that Aleppo, Damascus and Latakia (Syria); Alexandria, Assiut and Luxor
the carrier is rapidly being associated with. Indeed, among Air Arabia's (Egypt); Amman (Jordan); Astana and Almaty (Kazakhstan); Bahrain;
staff the first female pilot to fly for a UAE airline stands as a further Beirut (Lebanon); Colombo (Sri Lanka); Dammam, Jeddah and Riyadh
testament to the organisation's proactive stance. (KSA), Doha (Qatar); Istanbul (Turkey); Kabul (Afghanistan); Kathmandu
With a string of accolades to strengthen its brand position, Air Arabia (Nepal); Khartoum (Sudan); Kuwait; Chennai, Jaipur, Kochi, Mumbai,
has also accumulated several achievements in their first two years of Nagpur and Thiruvananthapuram (India); Muscat (Oman); Sana'a
operation. For instance, its financial break-even results in the airline’s first (Yemen); Sharjah (UAE); Tehran (Iran) and Yerevan (Armenia).
year of operation is a groundbreaking feat for any carrier, followed by a
record profit announcement in year two of Dh 32.1 million. Tel.: +9716 558 0000
Additionally, their loyal customers awarded them the silver award for www.airarabia.com

6 - Air Arabia A.qxp 12/26/2006 9:22 AM Page 1
Happy Third Birthday

Air Arabia is charting new routes and new trends as it opens the skies
by encouraging regional travel to a widening base of passengers. With a
current fleet of eight brand-new A320 aircraft flying directly to over 30
destinations across the Middle East, South Asia, Africa and Europe, in
2006, Air Arabia crossed the two million-passenger milestone. Their
rapid growth and efficiency is also putting pressure on conventional
airlines to slash their costs and their fares too.
Increasingly popular regionally and worldwide, the low fares airline model centres
around keeping a low cost edge by encouraging short haul traffic, high fleet
utilisation, single-fleet families, rapid aircraft turnarounds and high labour
productivity. “Our job is to make the differential between the fares of low cost airlines
Adel Ali, CEO with Sheikh Abdullah Bin Mohamad Al Thani, Chairman Air Arabia and conventional airlines attractive enough for customers to choose us”, says Ali.
Since it started operations in 2003, this refreshingly Arab ‘low fares the best MENA (Middle East and North Africa) airline in 2005 and 2006
airline’ has succeeded in its vision to be among the world's leading and on the operations side they enjoy consistently high load factors, on
budget airlines in terms of profit margin, innovation, reputation and time performance and high aircraft utilisation too.
operational excellence. With an emphasis on convenience tourism, Air Over and above offering the lowest fares in the market without
Arabia is the first international budget airline in the region to offer compromising on service standards, ease of booking, particularly
residents short weekend breaks to exciting regional destinations. through the Internet, as well as increasing the flexibility on where
Modelled after leading American and European low-cost airlines, Air payment can be made, adds additional value to the Air Arabia
Arabia’s services are tailored to satisfy local preferences and to make air experience
travel easier and frequent for all. Through their powerful value Following the ultimate convenience concept, Air Arabia passes
proposition, ‘Pay less. Fly more’, Air Arabia encourages residents who savings back to passengers with onboard purchase catering, offering
have previously been unable to afford air travel to start travelling a menu with an affordable variety of food and beverages, for
throughout the region, and those who do travel to do so more frequently, passenger’s flexibility.
benefiting both business and leisure travellers alike. Additional in-flight services include in-flight entertainment and Duty
With a diverse workforce, the airline has over 500 employees from Free shopping with a selection of gifts and luxury items that can be
over 60 different nationalities all committed to enhancing passenger’s purchased in most foreign currencies, or by credit card.
overall travel experience by guaranteeing exceptional dedication, Ideally based at Sharjah International Airport, Air Arabia customers
professionalism and the unique talents that make them successful in enjoy the benefits of quick access to Dubai and other Emirates, fast
their service remits. check-in processes, low congestion, friendly airport staff, as well as
Last year, Air Arabia received certification to conduct its own in-house access to other commercial carriers served at the airport. All in all it
training for aircraft familiarisation, first aid, general procedures, in-flight makes sense to 'Pay less and Fly more’ with Air Arabia.
emergencies and service techniques which now allow them to complete
cabin crew training in-house. Online reservation system www.airarabia.com
In addition, Air Arabia's flight officers have extensive experience from Air Arabia also offers visa assistance with a one-day stop for Sharjah.
multiple international airlines with several captains flying for over 20
years each. This experience in international airline operations worldwide, Current Air Arabia destinations
including considerable regional familiarity, ensures the level of trust that Aleppo, Damascus and Latakia (Syria); Alexandria, Assiut and Luxor
the carrier is rapidly being associated with. Indeed, among Air Arabia's (Egypt); Amman (Jordan); Astana and Almaty (Kazakhstan); Bahrain;
staff the first female pilot to fly for a UAE airline stands as a further Beirut (Lebanon); Colombo (Sri Lanka); Dammam, Jeddah and Riyadh
testament to the organisation's proactive stance. (KSA), Doha (Qatar); Istanbul (Turkey); Kabul (Afghanistan); Kathmandu
With a string of accolades to strengthen its brand position, Air Arabia (Nepal); Khartoum (Sudan); Kuwait; Chennai, Jaipur, Kochi, Mumbai,
has also accumulated several achievements in their first two years of Nagpur and Thiruvananthapuram (India); Muscat (Oman); Sana'a
operation. For instance, its financial break-even results in the airline’s first (Yemen); Sharjah (UAE); Tehran (Iran) and Yerevan (Armenia).
year of operation is a groundbreaking feat for any carrier, followed by a
record profit announcement in year two of Dh 32.1 million. Tel.: +9716 558 0000
Additionally, their loyal customers awarded them the silver award for www.airarabia.com

Travco Expansion
Leading Dubai tour operator continues to build its name across the
region with at least three deluxe properties looming on the horizon.
When your name has been around as long as Travco’s commitment to customer care starts
Dubai’s tourism industry itself, it makes sense to the moment guests arrive in Dubai, with its
capitalise on the strength of your brand. Travco, exclusive ‘meet and assist’ service to the hotel
whose Dubai branch is 14-years-old this year, is and visa processing capabilities.
busy diversifying its business by investing in “Our service is one of our main strengths”,
major hotel projects in the UAE and Oman. said Osama Bushra, Regional General Manager
The group has signed an MoU with Oman’s of Travco. “We firmly believe that it is the
government to develop a AED 200 million resort individual duty of each one of our members to
in the Sultanate and is spending AED 161.73 make a customer’s visit to the UAE as enjoyable
million on two resorts in Fujairah. It has also as possible.”
applied to develop a hotel on the luxurious Friends and families accompanying
Palm Jumeirah. executives are also closely cared for by Travco,
Travco, which serves 125,000 outbound which will organise packages such as golfing
tourists a year out of the UAE, has recorded breaks or ladies’ days out.
25 per cent growth year-on-year – and its new Even though veteran tourism professional
developments will help meet rising inbound Bushra admits to his companies’ undisputed
Osama Bushra demand. levels of professionalism, he acknowledges
Regional General Manager
Operating in a strategic joint venture the pivotal role that the Department of Tourism
partnership with TUI, Travco has become one of and Commerce Marketing (DTCM) has
the most prominent names in travel tourism in played in making the sector grow and the
the region, and undoubtedly played a major role emirate increasingly popular to a diverse range
in the growth of the UAE’s profile. of traveller.
Its principal strength lies in its ability to cater “Dubai’s east-meets-west location
to the needs of all sections of the travel market, makes it perfect for tourism and such are
be they inbound leisure tourists seeking city the breadth of services and activities available
tours or desert safaris, corporates requiring that it has something for everyone”, said Bushra.
conference or incentive venues or managers While he has visited the US several times with
needing that urgent airline booking. a view to developing business, especially in the
With its modern fleet of high-efficiency four- incentive and conference segments, the sheer
wheel drives and luxury buses, tourists can be distance does not make it viable in the short
assured of the highest standards of comfort term. “This is why we are nurturing our European
when touring the city or desert. Multi-lingual staff customers. Dubai is an ideal location for them.”
are on hand to provide tailor-made packages
and assist with itinerary planning for individuals Tel.: +9714 336 6643
or large groups. www.travcotravel.com

Travco Expansion
Leading Dubai tour operator continues to build its name across the
region with at least three deluxe properties looming on the horizon.
When your name has been around as long as Travco’s commitment to customer care starts
Dubai’s tourism industry itself, it makes sense to the moment guests arrive in Dubai, with its
capitalise on the strength of your brand. Travco, exclusive ‘meet and assist’ service to the hotel
whose Dubai branch is 14-years-old this year, is and visa processing capabilities.
busy diversifying its business by investing in “Our service is one of our main strengths”,
major hotel projects in the UAE and Oman. said Osama Bushra, Regional General Manager
The group has signed an MoU with Oman’s of Travco. “We firmly believe that it is the
government to develop a AED 200 million resort individual duty of each one of our members to
in the Sultanate and is spending AED 161.73 make a customer’s visit to the UAE as enjoyable
million on two resorts in Fujairah. It has also as possible.”
applied to develop a hotel on the luxurious Friends and families accompanying
Palm Jumeirah. executives are also closely cared for by Travco,
Travco, which serves 125,000 outbound which will organise packages such as golfing
tourists a year out of the UAE, has recorded breaks or ladies’ days out.
25 per cent growth year-on-year – and its new Even though veteran tourism professional
developments will help meet rising inbound Bushra admits to his companies’ undisputed
Osama Bushra demand. levels of professionalism, he acknowledges
Regional General Manager
Operating in a strategic joint venture the pivotal role that the Department of Tourism
partnership with TUI, Travco has become one of and Commerce Marketing (DTCM) has
the most prominent names in travel tourism in played in making the sector grow and the
the region, and undoubtedly played a major role emirate increasingly popular to a diverse range
in the growth of the UAE’s profile. of traveller.
Its principal strength lies in its ability to cater “Dubai’s east-meets-west location
to the needs of all sections of the travel market, makes it perfect for tourism and such are
be they inbound leisure tourists seeking city the breadth of services and activities available
tours or desert safaris, corporates requiring that it has something for everyone”, said Bushra.
conference or incentive venues or managers While he has visited the US several times with
needing that urgent airline booking. a view to developing business, especially in the
With its modern fleet of high-efficiency four- incentive and conference segments, the sheer
wheel drives and luxury buses, tourists can be distance does not make it viable in the short
assured of the highest standards of comfort term. “This is why we are nurturing our European
when touring the city or desert. Multi-lingual staff customers. Dubai is an ideal location for them.”
are on hand to provide tailor-made packages
and assist with itinerary planning for individuals Tel.: +9714 336 6643
or large groups. www.travcotravel.com

Danat Dubai Cruise.qxp 12/27/2006 1:56 PM Page 1
Staying afloat
Travel,Tours & Leisure
Dubai is a city synonymous with luxury and nothing screams

luxurious louder than a fully serviced cruise. Whether for
meetings, product launches or private functions, Danat Dubai
Cruises is the premier operator of cruising hospitality for every
occasion in the Gulf Region. Mr. Salah El Khayat,
Executive Director
Danat Dubai Cruises
With a market presence in Dubai that extends back to 1999, the Australian
company offers professional tailored solutions for businesses keen to make
a special effort to impress. This includes offering the best choice in cruising
options, combined with fun, adventure and five-star dining, with the
speciality of sunset and dinner cruises with traditional Arabic and
international flavours.
As the Gulf region's premier marine tour operator, the Danat Dubai
Cruise fleet comprises of modern and traditional dining and entertainment
vessels that are operated under strict international safety standards.
The Danat Dubai Cruises staff is committed to offering guests five-star
customer service and hospitality and pride themselves on being 'simply
the best'.
Heading the Danat Dubai Cruise fleet is the 'MV Danat Dubai', a 34-
metre Australian built catamaran available for charter to and from all the
marinas along the region’s coastline. The MV Danat Dubai is a three-
decked vessel that offers theatre style seating for up to 80 people and
presentation style seating for 40 people. Facilities include a large screen
projector with screen, indoor and outdoor break-out areas, full dining
and/or tea and coffee and computer facilities. This luxurious cruising vessel
is licensed to carry 300 people in air-conditioned comfort and includes two
bars, a dance-floor and the ability to comfortably seat 160 dining
passengers.
A traditional dhow experience in a luxurious atmosphere, the beautiful
'Arabian Discoverer' has developed a reputation as the 'pride of the creek'.
A typical cruise starts from the company's berth on the Bur Dubai side of
the Creek and cruises along the tranquil waters towards the Al Maktoum
Bridge and the Garhoud Bridge. Along the way guests see the magnificent
older style architecture of the Dubai Court Building, Creek Park with the
cable cars moving overhead and the Creek View Golf and Yacht Clubs, it
then sails past the Garhoud Bridge to the old dhow building yards and the
new Festival City development. The 'Arabian Discoverer' will then turn and
cruise back along the Creek past Deira and Bur Dubai and the bustling
abra stations towards the Arabian Gulf. The Arabian Discoverer has a
capacity of 200 guests, 120 dining, with the ability to offer full bar faculties
and a variety of sumptuous menus, including an Arabic/international lunch
or dinner buffet.
For a taste of the sea, the high-speed ocean-rafting vessel, the 'Gulf
Adventurer', is definitely the most thrilling way to explore the Gulf.
Manufactured in New Zealand, this 14 metre long, 31 seater rib rafter
speeds across the Arabian waves at 40 knots per hour. With a sole charter,
passengers can get up close and personal with the Burj al Arab, race
around the Palm Project and stop at one of the many beautiful beaches
along the coast for swimming and snorkelling. The Gulf Adventurer can
also be chartered to meet up with the MV Danat Dubai to add extra thrills
to a 'Fun in the Sun' cruise or beat the traffic and provide a never to be
forgotten transfer for guests from the beach hotels to the centre of Dubai.
In a region where business, entertainment and tourism intertwine, what
better way to sail to new horizons than with a luxury cruise from Danat
Dubai Cruises.
Tel.: +9714 351 1117

www.danatdubaicruises.com

Danat Dubai Cruise.qxp 12/27/2006 1:56 PM Page 1
Staying afloat
Travel,Tours & Leisure
Dubai is a city synonymous with luxury and nothing screams

luxurious louder than a fully serviced cruise. Whether for
meetings, product launches or private functions, Danat Dubai
Cruises is the premier operator of cruising hospitality for every
occasion in the Gulf Region. Mr. Salah El Khayat,
Executive Director
Danat Dubai Cruises
With a market presence in Dubai that extends back to 1999, the Australian
company offers professional tailored solutions for businesses keen to make
a special effort to impress. This includes offering the best choice in cruising
options, combined with fun, adventure and five-star dining, with the
speciality of sunset and dinner cruises with traditional Arabic and
international flavours.
As the Gulf region's premier marine tour operator, the Danat Dubai
Cruise fleet comprises of modern and traditional dining and entertainment
vessels that are operated under strict international safety standards.
The Danat Dubai Cruises staff is committed to offering guests five-star
customer service and hospitality and pride themselves on being 'simply
the best'.
Heading the Danat Dubai Cruise fleet is the 'MV Danat Dubai', a 34-
metre Australian built catamaran available for charter to and from all the
marinas along the region’s coastline. The MV Danat Dubai is a three-
decked vessel that offers theatre style seating for up to 80 people and
presentation style seating for 40 people. Facilities include a large screen
projector with screen, indoor and outdoor break-out areas, full dining
and/or tea and coffee and computer facilities. This luxurious cruising vessel
is licensed to carry 300 people in air-conditioned comfort and includes two
bars, a dance-floor and the ability to comfortably seat 160 dining
passengers.
A traditional dhow experience in a luxurious atmosphere, the beautiful
'Arabian Discoverer' has developed a reputation as the 'pride of the creek'.
A typical cruise starts from the company's berth on the Bur Dubai side of
the Creek and cruises along the tranquil waters towards the Al Maktoum
Bridge and the Garhoud Bridge. Along the way guests see the magnificent
older style architecture of the Dubai Court Building, Creek Park with the
cable cars moving overhead and the Creek View Golf and Yacht Clubs, it
then sails past the Garhoud Bridge to the old dhow building yards and the
new Festival City development. The 'Arabian Discoverer' will then turn and
cruise back along the Creek past Deira and Bur Dubai and the bustling
abra stations towards the Arabian Gulf. The Arabian Discoverer has a
capacity of 200 guests, 120 dining, with the ability to offer full bar faculties
and a variety of sumptuous menus, including an Arabic/international lunch
or dinner buffet.
For a taste of the sea, the high-speed ocean-rafting vessel, the 'Gulf
Adventurer', is definitely the most thrilling way to explore the Gulf.
Manufactured in New Zealand, this 14 metre long, 31 seater rib rafter
speeds across the Arabian waves at 40 knots per hour. With a sole charter,
passengers can get up close and personal with the Burj al Arab, race
around the Palm Project and stop at one of the many beautiful beaches
along the coast for swimming and snorkelling. The Gulf Adventurer can
also be chartered to meet up with the MV Danat Dubai to add extra thrills
to a 'Fun in the Sun' cruise or beat the traffic and provide a never to be
forgotten transfer for guests from the beach hotels to the centre of Dubai.
In a region where business, entertainment and tourism intertwine, what
better way to sail to new horizons than with a luxury cruise from Danat
Dubai Cruises.
Tel.: +9714 351 1117

www.danatdubaicruises.com

"Oh my son, it befitteth thee to become
familiar with the folk, especially with the
merchants, so thou mayest learn of them
merchant craft, seeing that the same
CHAPTER 6
hath now become thy calling". Mall Destinations
Aladdin, young hero in Arabic mythological tale
‘A thousand and one nights’.
Courtesy of Pankaj Shah

"Oh my son, it befitteth thee to become
familiar with the folk, especially with the
merchants, so thou mayest learn of them
merchant craft, seeing that the same
CHAPTER 6
hath now become thy calling". Mall Destinations
Aladdin, young hero in Arabic mythological tale
‘A thousand and one nights’.

Mall Destinations
Living it up
Redefining the city's leisure-lifestyle boundary all under

a single roof of vast proportions, welcome to Dubai’s
first integrated shopping resort that delivers an
addictive fix of shopping, entertainment, dining, fun and
five-star accomodation to boot.
There aren't many malls in the world Ski Dubai has a full capacity of 1,500
where you can ski down a slope, pop off guests, as well as a Snowboard stunt
for some shopping and then check into a park for adrenalin junkies.
five-star hotel. But the Mall of the Emirates This sports and entertainment
(MOE) offers all this and more, providing behemoth also comes with a hotel of
a new dimension to the city's leisure and course. Breathe in the rarefied mountain
lifestyle offering. air of the five star Kempinski Hotel as you
The world's first integrated shopping enter the Alpine-style resort with 400
resort blends retailing, sport, deluxe rooms including 13 ski chalets
entertainment, dining and five-star with unprecedented views over the
accommodation from Kempinski all under Middle East's first indoor ski resort.
one roof. The $850 million mall, which has It is managed by renowned hotel
its own overpass off Sheikh Zayed Road, operator Kempinski, marking its first
opened in September 2005 and today, property in Dubai.
boasts a range of premier brands, Designed by top commercial
ranging from Armani, Bvlgari and Gucci architects Wilson & Associates and
to the ultra-chic Harvey Nichols. Little strategically positioned at the forefront of
wonder that MOE's projected footfall is 30 the Mall of the Emirates mega complex
million visitors per year. (touted as the biggest shopping centre
Divided into three architecturally outside the USA), this 48,000 square
distinct sections, the precincts are meter hotel introduces one of the most
inspired by a dizzying kaleidoscope of spacious hotel guest rooms in the UAE.
styles, featuring Greek revival, The resort is also executive-friendly
international modern, Italian with its 13 conference and meeting
Mediterranean, Moorish and Arabic. rooms, dedicated business centre
With a glazed dome 42 meters above and private meeting rooms on the
ground, it is reminiscent of la Galleria di Executive floor.
Milano in Italy. Kempinski's plethora of truly
It is the biggest development so far exceptional dining and banqueting
undertaken by Majid Al Futtaim facilities takes the MoE experience
Investments (MAF), already famed for to new heights.
their City Centre success story launched With almost 2 million square meters of
in the mid nineties and still going full retail space planned in Dubai by 2010,
throttle today. the mind boggles as to how the shopping
A compelling set of family and leisure experience can get any
entertainment options include a better. Certainly the cool MoE has turned
rebranded and redesigned children's the heat up in the competitive retailing
Magic Planet, a dedicated community market and any future projects will have
and arts centre and a 14-screen Cinestar to work hard to attract shoppers away
complex - but there can be no doubting from this stunning resort.
that Ski Dubai steals the show. When the
excitement of braving the pistes - the Mall of the Emirates
longest is 400 meters - elapses, then Tel.: +9714 341 4747
there is a 3,000 square meters Snow Park www.malloftheemirates.com
replete with its own snow cavern, retail
Snow Pro shop and cafes tempting weary Ski Dubai
skiers for a spot of après ski indulgence. Tel.: +9714 409 4000
Without any of the unpleasant aspects www.skidxb.com
of real mountain skiing, Ski Dubai
guarantees crisp temperature-controlled Kempinski Hotel Dubai
weather and fluffy snow every day year Tel.: +9714 341 0000
round - not bad for a desert environment! www.kempinski.com

Mall Destinations
Living it up
Redefining the city's leisure-lifestyle boundary all under

a single roof of vast proportions, welcome to Dubai’s
first integrated shopping resort that delivers an
addictive fix of shopping, entertainment, dining, fun and
five-star accomodation to boot.
There aren't many malls in the world Ski Dubai has a full capacity of 1,500
where you can ski down a slope, pop off guests, as well as a Snowboard stunt
for some shopping and then check into a park for adrenalin junkies.
five-star hotel. But the Mall of the Emirates This sports and entertainment
(MOE) offers all this and more, providing behemoth also comes with a hotel of
a new dimension to the city's leisure and course. Breathe in the rarefied mountain
lifestyle offering. air of the five star Kempinski Hotel as you
The world's first integrated shopping enter the Alpine-style resort with 400
resort blends retailing, sport, deluxe rooms including 13 ski chalets
entertainment, dining and five-star with unprecedented views over the
accommodation from Kempinski all under Middle East's first indoor ski resort.
one roof. The $850 million mall, which has It is managed by renowned hotel
its own overpass off Sheikh Zayed Road, operator Kempinski, marking its first
opened in September 2005 and today, property in Dubai.
boasts a range of premier brands, Designed by top commercial
ranging from Armani, Bvlgari and Gucci architects Wilson & Associates and
to the ultra-chic Harvey Nichols. Little strategically positioned at the forefront of
wonder that MOE's projected footfall is 30 the Mall of the Emirates mega complex
million visitors per year. (touted as the biggest shopping centre
Divided into three architecturally outside the USA), this 48,000 square
distinct sections, the precincts are meter hotel introduces one of the most
inspired by a dizzying kaleidoscope of spacious hotel guest rooms in the UAE.
styles, featuring Greek revival, The resort is also executive-friendly
international modern, Italian with its 13 conference and meeting
Mediterranean, Moorish and Arabic. rooms, dedicated business centre
With a glazed dome 42 meters above and private meeting rooms on the
ground, it is reminiscent of la Galleria di Executive floor.
Milano in Italy. Kempinski's plethora of truly
It is the biggest development so far exceptional dining and banqueting
undertaken by Majid Al Futtaim facilities takes the MoE experience
Investments (MAF), already famed for to new heights.
their City Centre success story launched With almost 2 million square meters of
in the mid nineties and still going full retail space planned in Dubai by 2010,
throttle today. the mind boggles as to how the shopping
A compelling set of family and leisure experience can get any
entertainment options include a better. Certainly the cool MoE has turned
rebranded and redesigned children's the heat up in the competitive retailing
Magic Planet, a dedicated community market and any future projects will have
and arts centre and a 14-screen Cinestar to work hard to attract shoppers away
complex - but there can be no doubting from this stunning resort.
that Ski Dubai steals the show. When the
excitement of braving the pistes - the Mall of the Emirates
longest is 400 meters - elapses, then Tel.: +9714 341 4747
there is a 3,000 square meters Snow Park www.malloftheemirates.com
replete with its own snow cavern, retail
Snow Pro shop and cafes tempting weary Ski Dubai
skiers for a spot of après ski indulgence. Tel.: +9714 409 4000
Without any of the unpleasant aspects www.skidxb.com
of real mountain skiing, Ski Dubai
guarantees crisp temperature-controlled Kempinski Hotel Dubai
weather and fluffy snow every day year Tel.: +9714 341 0000
round - not bad for a desert environment! www.kempinski.com

IBN Batutta Mall.qxp 12/28/2006 4:11 PM Page 1
Mall Destinations
It’s all in the Mall
Referred to as 'mall metropolis', it is estimated that by 2009,

Dubai will boast the highest retail expenditure in the GCC, even
surpassing erstwhile big spender, Saudi Arabia. Conceptualised for
the burgeoning retail needs of the emirate's booming population,
malls of every ilk are set to cater to Dubai's yearly influx of 15 million Ibn Battuta emblemises a
quintessentially Arabian
tourists by 2015, sealing these astounding levels of retail income. heritage story. From
Arabic wind towers, to
Indian domes
China Court
In a relatively new urban-scape transporting them back into a the millions of visitors who have
that lacks historical monuments bygone era. already poured through the
and significant landmarks of A mini lesson in history, Ibn mall's doors.
architectural merit such as Battuta emblemises a From global department
Dubai, the function of the mall quintessentially Arabian heritage stores, to small boutiques,
becomes doubly important. Not story. From Arabic wind towers, Ibn Battuta Mall currently
only is it an environment for to Indian domes, the exhilarating houses more than 275
shopping, entertainment and theme of the mall is a testament tenancies, 50 of which are
social interaction, but it also to the life Ibn Battuta, a new brands to the UAE and
becomes a landmark that lends globetrotter who travelled the many of whom are familiar
a recognisable face to the world nearly 700 years ago in international brands.
topography of the city. This is search of knowledge and A major attraction is the 25-
also why themed malls work so excitement. Setting off at 21, his meter long Chinese Junk
well. They become comprehen- journey covered almost 30 located in China Court, a
sive destinations of aesthetic years, with his accounts replica of the ship that Ibn
appeal that tell a far more recorded for time eternal in Ibn Battuta sailed across the Indian
interesting story than a mere Juzay's book The Rihla. Ocean. Inside the ship, state-
shopping spree. Ibn Battuta Mall traces six of-the-art technology has been
Picture a North African elaborately themed courts - used to create a 3D virtual
marketplace beneath Andalusia, Tunisia, Egypt, aquarium in which visitors can
magnificent blue skies: A Persia, India and China. The six observe marine life ranging
crashed vessel run aground on courts are designed to reflect from different schools of fish to
the shores of China's Calicut the architecture of the region in Great White sharks.
Harbour: Intricate hieroglyphic the 14th century, providing a Combining retail,
friezes adorning the walls of novel experience to visitors with entertainment, restaurants
medieval Cairo. With all these their original design and style. and family activities all
features, you could be forgiven Each of the themed destinations within a uniquely themed
for thinking you'd stepped in the mall has a separate environment that is designed to
back in time. entrance and is connected in a reflect the eclectic mix of
Ibn Battuta Mall is perhaps continuous beat. various heritages and
the most remarkable addition to The distinctive architecture, cosmopolitan lifestyle - Ibn
Dubai's retail landscape. Aside 16-outlet Food Court, unique Battuta Mall represents the very
from offering new shopping Restaurant Court, and huge 21- essence of Dubai.
and entertainment experiences, screen Megaplex, including the
the mall captures the UAE's first IMAX theatre, have Tel.:+9714 362 1900
Persia Court imagination of shoppers by provided an attractive lure to www.ibnbattutamall.com

IBN Batutta Mall.qxp 12/28/2006 4:11 PM Page 1
Mall Destinations
It’s all in the Mall
Referred to as 'mall metropolis', it is estimated that by 2009,

Dubai will boast the highest retail expenditure in the GCC, even
surpassing erstwhile big spender, Saudi Arabia. Conceptualised for
the burgeoning retail needs of the emirate's booming population,
malls of every ilk are set to cater to Dubai's yearly influx of 15 million Ibn Battuta emblemises a
quintessentially Arabian
tourists by 2015, sealing these astounding levels of retail income. heritage story. From
Arabic wind towers, to
Indian domes
China Court
In a relatively new urban-scape transporting them back into a the millions of visitors who have
that lacks historical monuments bygone era. already poured through the
and significant landmarks of A mini lesson in history, Ibn mall's doors.
architectural merit such as Battuta emblemises a From global department
Dubai, the function of the mall quintessentially Arabian heritage stores, to small boutiques,
becomes doubly important. Not story. From Arabic wind towers, Ibn Battuta Mall currently
only is it an environment for to Indian domes, the exhilarating houses more than 275
shopping, entertainment and theme of the mall is a testament tenancies, 50 of which are
social interaction, but it also to the life Ibn Battuta, a new brands to the UAE and
becomes a landmark that lends globetrotter who travelled the many of whom are familiar
a recognisable face to the world nearly 700 years ago in international brands.
topography of the city. This is search of knowledge and A major attraction is the 25-
also why themed malls work so excitement. Setting off at 21, his meter long Chinese Junk
well. They become comprehen- journey covered almost 30 located in China Court, a
sive destinations of aesthetic years, with his accounts replica of the ship that Ibn
appeal that tell a far more recorded for time eternal in Ibn Battuta sailed across the Indian
interesting story than a mere Juzay's book The Rihla. Ocean. Inside the ship, state-
shopping spree. Ibn Battuta Mall traces six of-the-art technology has been
Picture a North African elaborately themed courts - used to create a 3D virtual
marketplace beneath Andalusia, Tunisia, Egypt, aquarium in which visitors can
magnificent blue skies: A Persia, India and China. The six observe marine life ranging
crashed vessel run aground on courts are designed to reflect from different schools of fish to
the shores of China's Calicut the architecture of the region in Great White sharks.
Harbour: Intricate hieroglyphic the 14th century, providing a Combining retail,
friezes adorning the walls of novel experience to visitors with entertainment, restaurants
medieval Cairo. With all these their original design and style. and family activities all
features, you could be forgiven Each of the themed destinations within a uniquely themed
for thinking you'd stepped in the mall has a separate environment that is designed to
back in time. entrance and is connected in a reflect the eclectic mix of
Ibn Battuta Mall is perhaps continuous beat. various heritages and
the most remarkable addition to The distinctive architecture, cosmopolitan lifestyle - Ibn
Dubai's retail landscape. Aside 16-outlet Food Court, unique Battuta Mall represents the very
from offering new shopping Restaurant Court, and huge 21- essence of Dubai.
and entertainment experiences, screen Megaplex, including the
the mall captures the UAE's first IMAX theatre, have Tel.:+9714 362 1900
Persia Court imagination of shoppers by provided an attractive lure to www.ibnbattutamall.com

Airmiles.qxp 12/26/2006 9:23 AM Page 1
Mall Destinations
Reaching New Heights
Air Miles is expanding its membership base and corporate presence
across the region.
which enables high-profile businesses to Watches and Jewellery, Al Ghandi

stimulate excellence from their employees and Electronics, JW Marriott Hotel, Renaissance
trade partners by providing a tailored Hotel, SNTTA Travel & Tours, Abela, African
business solution. & Eastern, Al Jaber Optical Centre,
CompuMe, Al Ansari Exchange, Bin Hendi
Increased company support Cafes and Emirates Post.
With an existing portfolio of 160 regional
participants, Air Miles recently signed a Wider range of rewards
further 35 participants in Bahrain, Qatar and More card holders are now redeeming
the UAE. their Air Miles for adventure sports, theme
Air Miles maintains a unique asset – the parks and other outdoor activities,
region’s largest and most active retail indicating a consumer shift towards
database. It is from this central database that experience-based rewards.
participants are given access to valuable Air Miles, recognising that aspiration is at
information including customer profiles and the heart of all the loyalty programme
A shift towards experience-based rewards buying habits. experience, communicates with its members
Dave Battiston, CEO
The programme expects to attract an through quarterly mailings, email and SMS
additional 100,000 members in the first year promotions, and through its Customer Service
Air Miles, the world’s leading multi-participant Air Miles is the only inter-country from new markets, with a further 20 per cent Centre. As a policy, the company maintains
loyalty programme, chose Dubai to programme that offers UAE members the annual growth predicted until the end of the the strictest controls on data privacy for both
inaugurate its regional operations in 2001. opportunity to collect Air Miles in Qatar. decade. The impact on Air Miles participants customers and participants.
Today, the company has more than one Sir Keith Mills, the founder of Air Miles has been huge, with companies reporting To date, hundreds of thousands of rewards
million members enrolled in the UAE and and one of Britain’s most influential business major increases in sales and turnover. HSBC have been exchanged by Air Miles card
Qatar and has issued over 10 billion Air leaders, visited Dubai recently to celebrate reported a 29 per cent rise in customer spend holders in categories such as electronics,
Miles. The free-to-join programme is entering the programme’s fifth anniversary in the levels and 50 per cent increase in card jewellery, dining, adventure and amusement,
Bahrain shortly and will then branch out to Middle East. acquisitions year after year, since joining travel and gift vouchers.
Saudi Arabia, Lebanon and Jordan. “With a predicted 250 per cent rise in Air Miles. With a large number of shoppers actively
Managed by Rewards Management leaseable retail area by 2010, the Middle Air Miles partners include household collecting Air Miles and market-leading
Middle East (RMMEL), Air Miles Middle East East is a shopper’s dream”, he said. “This is names such as Spinneys, Damas, Lamcy companies participating in the programme,
is part of Air Miles International, which exactly where Air Miles, as a coalition loyalty Plaza, Axiom Telecom, the Jawad Business Air Miles is at the heart of Dubai’s booming
previously included the UK’s Air Miles programme offering aspirational rewards, Group, Thomas Cook Al Rostamani retail revolution.
programme & more recently the market- can help members make the most of their (Travel & Tourism), Gulf Greetings, Hertz, Bin
leading Nectar rewards programme in the daily spend.” Sina Pharmacy, Hilton Hotels, EMAX, Tel.: +9714 391 3410
UK, plus operations in Canada, the Air Miles is expanding its business CineStar Cinemas, Pan Emirates Home www.airmilesme.com
Netherlands and Spain. recognition programme, Air Miles Incentives, Furnishings, Rotana Hotels, Al Futtaim www.airmilesincentivesme.com

Airmiles.qxp 12/26/2006 9:23 AM Page 1
Mall Destinations
Reaching New Heights
Air Miles is expanding its membership base and corporate presence
across the region.
which enables high-profile businesses to Watches and Jewellery, Al Ghandi

stimulate excellence from their employees and Electronics, JW Marriott Hotel, Renaissance
trade partners by providing a tailored Hotel, SNTTA Travel & Tours, Abela, African
business solution. & Eastern, Al Jaber Optical Centre,
CompuMe, Al Ansari Exchange, Bin Hendi
Increased company support Cafes and Emirates Post.
With an existing portfolio of 160 regional
participants, Air Miles recently signed a Wider range of rewards
further 35 participants in Bahrain, Qatar and More card holders are now redeeming
the UAE. their Air Miles for adventure sports, theme
Air Miles maintains a unique asset – the parks and other outdoor activities,
region’s largest and most active retail indicating a consumer shift towards
database. It is from this central database that experience-based rewards.
participants are given access to valuable Air Miles, recognising that aspiration is at
information including customer profiles and the heart of all the loyalty programme
A shift towards experience-based rewards buying habits. experience, communicates with its members
Dave Battiston, CEO
The programme expects to attract an through quarterly mailings, email and SMS
additional 100,000 members in the first year promotions, and through its Customer Service
Air Miles, the world’s leading multi-participant Air Miles is the only inter-country from new markets, with a further 20 per cent Centre. As a policy, the company maintains
loyalty programme, chose Dubai to programme that offers UAE members the annual growth predicted until the end of the the strictest controls on data privacy for both
inaugurate its regional operations in 2001. opportunity to collect Air Miles in Qatar. decade. The impact on Air Miles participants customers and participants.
Today, the company has more than one Sir Keith Mills, the founder of Air Miles has been huge, with companies reporting To date, hundreds of thousands of rewards
million members enrolled in the UAE and and one of Britain’s most influential business major increases in sales and turnover. HSBC have been exchanged by Air Miles card
Qatar and has issued over 10 billion Air leaders, visited Dubai recently to celebrate reported a 29 per cent rise in customer spend holders in categories such as electronics,
Miles. The free-to-join programme is entering the programme’s fifth anniversary in the levels and 50 per cent increase in card jewellery, dining, adventure and amusement,
Bahrain shortly and will then branch out to Middle East. acquisitions year after year, since joining travel and gift vouchers.
Saudi Arabia, Lebanon and Jordan. “With a predicted 250 per cent rise in Air Miles. With a large number of shoppers actively
Managed by Rewards Management leaseable retail area by 2010, the Middle Air Miles partners include household collecting Air Miles and market-leading
Middle East (RMMEL), Air Miles Middle East East is a shopper’s dream”, he said. “This is names such as Spinneys, Damas, Lamcy companies participating in the programme,
is part of Air Miles International, which exactly where Air Miles, as a coalition loyalty Plaza, Axiom Telecom, the Jawad Business Air Miles is at the heart of Dubai’s booming
previously included the UK’s Air Miles programme offering aspirational rewards, Group, Thomas Cook Al Rostamani retail revolution.
programme & more recently the market- can help members make the most of their (Travel & Tourism), Gulf Greetings, Hertz, Bin
leading Nectar rewards programme in the daily spend.” Sina Pharmacy, Hilton Hotels, EMAX, Tel.: +9714 391 3410
UK, plus operations in Canada, the Air Miles is expanding its business CineStar Cinemas, Pan Emirates Home www.airmilesme.com
Netherlands and Spain. recognition programme, Air Miles Incentives, Furnishings, Rotana Hotels, Al Futtaim www.airmilesincentivesme.com

"Perhaps time’s definition
of coal is the diamond.”
Kahlil Gibran, Lebanese poet, artist and philosopher CHAPTER 7
Fashion & Jewellery
"Perhaps time’s definition
of coal is the diamond.”
Kahlil Gibran, Lebanese poet, artist and philosopher CHAPTER 7
Fashion & Jewellery
Ginger & Lace.qxp 12/28/2006 11:28 AM Page 1
Fashion & Jewellery Here's a taste of what it is that makes women go

What you desire weak at the knees when they hear the words,
Ginger & Lace.
If you live in the UAE and you haven't heard of Ginger & Décor to die for… The first Ginger & Lace store
opened in April 2005 at Ibn Battuta. Like a beacon of
Lace, then you probably aren't a dedicated follower of individuality flashing in the otherwise high-street store
fashion. Ask any fashionista worth her weight in Jimmy dominated shopping mall, women were quickly drawn
Choos where she likes to shop in Dubai for high quality, to the boutique by its feminine, clean cut design - as
well as the fabulous array of eye-catching dresses on
international brands and Ginger and Lace is guaranteed to display. Open and airy with simple moulded wood
be among her favourite shopping destinations. fixtures and fittings the boutique let its clothes do the
talking, while providing a spacious and welcoming
environment for its guests. It didn't take long for the
news of Ginger & Lace's arrival to spread, and it soon
had a loyal following of fashion-hungry females.
Labels the ladies love…Ginger & Lace was one of
the first stores in Dubai to provide shoppers with real
choice when it came to designer brands. It started a
trend by importing a new generation of cult labels that
had previously only been available in the US or
Europe. Welcome to designs women in the Middle
East had seen their favourite style icons such as Kate
Moss, Sienna Miller or Nicole Richi wearing in
international fashion magazines - they suddenly
became available here in the UAE. Betsey Johnson,
Wheels & Doll Baby, Ingwa Melero, Meghan, Sass
and Bide, Issa, La Petite Salope and Erickson
Beamon, to name just a few, lined the store's rails. The
unique mix of niche and more established names
such as Anna Sui and Nicole Miller soon made Ginger
& Lace a must-stop shop for global glamour.
An eye for a buy…Like any successful fashion
boutique, Ginger & Lace relies on the expertise of its
buyers and vision of its owner to guarantee future
growth. Luckily for this unique venture it gets the two
rolled into one; owner Sahar Mekkawi also sources all
the designs while on extended buying trips to the
world's fashion hotspots. Her experience is second to
none having worked in the fashion business in the
region, promoting and marketing international brands
such as Tod's, Christian Lacroix, and Ralph Lauren.
The contacts and knowledge that this young
entrepreneur picked up while working in the fashion
industry, give Ginger & Lace a solid base on which to
grow and expand in tandem with the growing
demand for high fashion in the Middle East.
The bigger picture…Ginger & Lace is part of a
larger group, Syslink, a processing agency and a
fashion consultancy as well as distribution business
that was launched in Los Angeles in 2002. With
branches in Paris and Dubai, Syslink specializes in
introducing new as well as established US designers
to the Middle East. Syslink was the first to work
introduce famous US designers such as Nicole Miller,
Betsey Johnson, Wheels and Doll Baby, Tibi, Lotta,
James Coviello and Ingwa Melero. The company now
caters to more than 32 luxury department stores, as
well as specialty stores around the Gulf.
Looking forward…And the best news for Ginger &
Lace fans? Expect to see the name above the door of
many more boutiques in the region. In addition,
shoppers will continue to see new and exciting
brands such as Tord Boontje home accessories and
Lockhart handbags being introduced to the stores in
the near future.
Tel.: +9714 3685109

www.gingerandlace.com

Ginger & Lace.qxp 12/28/2006 11:28 AM Page 1
Fashion & Jewellery Here's a taste of what it is that makes women go

What you desire weak at the knees when they hear the words,
Ginger & Lace.
If you live in the UAE and you haven't heard of Ginger & Décor to die for… The first Ginger & Lace store
opened in April 2005 at Ibn Battuta. Like a beacon of
Lace, then you probably aren't a dedicated follower of individuality flashing in the otherwise high-street store
fashion. Ask any fashionista worth her weight in Jimmy dominated shopping mall, women were quickly drawn
Choos where she likes to shop in Dubai for high quality, to the boutique by its feminine, clean cut design - as
well as the fabulous array of eye-catching dresses on
international brands and Ginger and Lace is guaranteed to display. Open and airy with simple moulded wood
be among her favourite shopping destinations. fixtures and fittings the boutique let its clothes do the
talking, while providing a spacious and welcoming
environment for its guests. It didn't take long for the
news of Ginger & Lace's arrival to spread, and it soon
had a loyal following of fashion-hungry females.
Labels the ladies love…Ginger & Lace was one of
the first stores in Dubai to provide shoppers with real
choice when it came to designer brands. It started a
trend by importing a new generation of cult labels that
had previously only been available in the US or
Europe. Welcome to designs women in the Middle
East had seen their favourite style icons such as Kate
Moss, Sienna Miller or Nicole Richi wearing in
international fashion magazines - they suddenly
became available here in the UAE. Betsey Johnson,
Wheels & Doll Baby, Ingwa Melero, Meghan, Sass
and Bide, Issa, La Petite Salope and Erickson
Beamon, to name just a few, lined the store's rails. The
unique mix of niche and more established names
such as Anna Sui and Nicole Miller soon made Ginger
& Lace a must-stop shop for global glamour.
An eye for a buy…Like any successful fashion
boutique, Ginger & Lace relies on the expertise of its
buyers and vision of its owner to guarantee future
growth. Luckily for this unique venture it gets the two
rolled into one; owner Sahar Mekkawi also sources all
the designs while on extended buying trips to the
world's fashion hotspots. Her experience is second to
none having worked in the fashion business in the
region, promoting and marketing international brands
such as Tod's, Christian Lacroix, and Ralph Lauren.
The contacts and knowledge that this young
entrepreneur picked up while working in the fashion
industry, give Ginger & Lace a solid base on which to
grow and expand in tandem with the growing
demand for high fashion in the Middle East.
The bigger picture…Ginger & Lace is part of a
larger group, Syslink, a processing agency and a
fashion consultancy as well as distribution business
that was launched in Los Angeles in 2002. With
branches in Paris and Dubai, Syslink specializes in
introducing new as well as established US designers
to the Middle East. Syslink was the first to work
introduce famous US designers such as Nicole Miller,
Betsey Johnson, Wheels and Doll Baby, Tibi, Lotta,
James Coviello and Ingwa Melero. The company now
caters to more than 32 luxury department stores, as
well as specialty stores around the Gulf.
Looking forward…And the best news for Ginger &
Lace fans? Expect to see the name above the door of
many more boutiques in the region. In addition,
shoppers will continue to see new and exciting
brands such as Tord Boontje home accessories and
Lockhart handbags being introduced to the stores in
the near future.
Tel.: +9714 3685109

www.gingerandlace.com

candella1.qxp 12/27/2006 1:39 PM Page 1
Stepping in Style positioned point of sale angles

Fashion & Jewellery loyalty, further honed by a well-
received in-house customer strewn with great finds -
loyalty card programme. "Our vertiginous stilettos, diamante'
Whilst practical yet pretty, strappy flats can look cute. brand and marketing strategy flip flops, beaded pashminas,
The appeal of a stiletto however is unabashedly sensuous. has naturally based itself on dangly earrings - they
common sense and personal encourage browsing, mixing
Thanks to the added height, sashaying in all her glory, a woman sensibilities," 24-year-old and matching.
in heels feels powerful, glamorous and utterly alluring. Rasha explains. With top Candella is getting it right
brands at diverse price ranges because Shirin and Rasha
and in varying styles, this understand their customers
mother and daughter duo are and, in many ways, identify
the forerunners of the genuine with them by responding to
boutique concept - something their desires quickly and
that is missing in Dubai's creatively. Oscar Wilde claimed
overtly standardised retail “that the best things in life were
chain scenario. "Entrepreneurs either illegal, immoral or they
in this part of the world often made you fat.” Not so when it
play it safe by investing in comes to shoes. If there is one
Shirin Abdulrazak & Rasha
popular franchise retail options. thing that a woman can be
Not only does it deaden choice addicted to without qualms,
and kill excitement when all then it has to be shoes", says
malls house the same shops Rasha. Elevated from a
that look alike and stock similar necessary accessory to a
products, it destroys the prized style statement, "We
novelty and the breathless fun gladly celebrate these
that comes from discovering a compulsions and genuinely
new and beautiful item: enjoy feeding the craving
like a lovely pair of shoes," because to some extent, we
Rasha adds. are equally infatuated", Rasha
This is also why quirky laughs. "I own at least 100
home grown boutique pairs myself." Clearly, mother
brands like Candella are and daughter have their heads
becoming so popular with in the sky but their feet firmly
shoppers and mall marketers on the ground…
alike. Candella not only looks
different, airy yet cosy, replete Tel.: + 971 4 3421961
with glass shelves and well www.candellatrading.com
The benefits of retail therapy are never to be overlooked. When stress levels
sky rocket, you've got two choices: Either indulge on chocolate ice cream, or
shop yourself into a good mood. The former makes you fat, the latter makes you
broke! Not if you choose wisely though. And when it comes to deriving
maximum satisfaction from the retail therapeutic angle, nothing fulfils like
shopping for shoes in a boutique called Candella.
Launched in Dubai's Village Mall in 2003, with a second branch on the way in
Dubai Mall, this is a veritable Aladdin's Cave for shoe fetishists, and more. "We
have combined a multiple mix of brands and styles in different price brackets
that reflect our tastes and needs as women", explains founding partner Shirin
Abdulrazak who, together with her eldest daughter Rasha, runs this quirky, flirty
and utterly fabulous retail gem. "We have also handpicked accessories like
scarves, costume jewellery, hats and handbags to make putting together an
outfit easier", she adds.
Hot on the international shoe buyer's circuit, Candella has developed the 'less
is more' strategy. This means that collections are changed frequently to avoid
the dreaded replication syndrome. In addition, limited quantities of any one item
are ordered so as to engender the 'must have' factor and consequent customer

candella1.qxp 12/27/2006 1:39 PM Page 1
Stepping in Style positioned point of sale angles

Fashion & Jewellery loyalty, further honed by a well-
received in-house customer strewn with great finds -
loyalty card programme. "Our vertiginous stilettos, diamante'
Whilst practical yet pretty, strappy flats can look cute. brand and marketing strategy flip flops, beaded pashminas,
The appeal of a stiletto however is unabashedly sensuous. has naturally based itself on dangly earrings - they
common sense and personal encourage browsing, mixing
Thanks to the added height, sashaying in all her glory, a woman sensibilities," 24-year-old and matching.
in heels feels powerful, glamorous and utterly alluring. Rasha explains. With top Candella is getting it right
brands at diverse price ranges because Shirin and Rasha
and in varying styles, this understand their customers
mother and daughter duo are and, in many ways, identify
the forerunners of the genuine with them by responding to
boutique concept - something their desires quickly and
that is missing in Dubai's creatively. Oscar Wilde claimed
overtly standardised retail “that the best things in life were
chain scenario. "Entrepreneurs either illegal, immoral or they
in this part of the world often made you fat.” Not so when it
play it safe by investing in comes to shoes. If there is one
Shirin Abdulrazak & Rasha
popular franchise retail options. thing that a woman can be
Not only does it deaden choice addicted to without qualms,
and kill excitement when all then it has to be shoes", says
malls house the same shops Rasha. Elevated from a
that look alike and stock similar necessary accessory to a
products, it destroys the prized style statement, "We
novelty and the breathless fun gladly celebrate these
that comes from discovering a compulsions and genuinely
new and beautiful item: enjoy feeding the craving
like a lovely pair of shoes," because to some extent, we
Rasha adds. are equally infatuated", Rasha
This is also why quirky laughs. "I own at least 100
home grown boutique pairs myself." Clearly, mother
brands like Candella are and daughter have their heads
becoming so popular with in the sky but their feet firmly
shoppers and mall marketers on the ground…
alike. Candella not only looks
different, airy yet cosy, replete Tel.: + 971 4 3421961
with glass shelves and well www.candellatrading.com
The benefits of retail therapy are never to be overlooked. When stress levels
sky rocket, you've got two choices: Either indulge on chocolate ice cream, or
shop yourself into a good mood. The former makes you fat, the latter makes you
broke! Not if you choose wisely though. And when it comes to deriving
maximum satisfaction from the retail therapeutic angle, nothing fulfils like
shopping for shoes in a boutique called Candella.
Launched in Dubai's Village Mall in 2003, with a second branch on the way in
Dubai Mall, this is a veritable Aladdin's Cave for shoe fetishists, and more. "We
have combined a multiple mix of brands and styles in different price brackets
that reflect our tastes and needs as women", explains founding partner Shirin
Abdulrazak who, together with her eldest daughter Rasha, runs this quirky, flirty
and utterly fabulous retail gem. "We have also handpicked accessories like
scarves, costume jewellery, hats and handbags to make putting together an
outfit easier", she adds.
Hot on the international shoe buyer's circuit, Candella has developed the 'less
is more' strategy. This means that collections are changed frequently to avoid
the dreaded replication syndrome. In addition, limited quantities of any one item
are ordered so as to engender the 'must have' factor and consequent customer

UMI Pearls.qxp 1/4/2007 3:03 PM Page 1
Fashion & Jewellery

Pearl Obsession
A prized fascination for centuries, pearls are the most
magical and feminine of all gems. Uniquely created by a
living organism, they come in different shapes, colours and
sizes emanating glow and quintessential elegance. No lady
of substance can be without a string of precious pearls.
Doulatram Harchandrai Vikram and Natasha Jethwani
quality and grace in every aspect of his game. With our Pearls brand, funky, chunky
dealings. This ethos has effectively helped us designs made with all kinds of pearls and
in transforming challenges into great semi-precious stones for instance are the
opportunities.” rage - an ethnic look with a sophisticated feel.
Essentially, novelty always appeals, as does
Do you plan any expansions? If so, when, fine workmanship and guaranteed quality –
Meena Jethwani, MD of UMI Pearls explains, what and why? this never goes out of style.”
“We have launched two new brands, Carte “We recently developed two new brands,
Blanche and Kokeishi, to cater to the various Carte Blanche and Kokeishi, to cater to the How would you define your management
consumer segments we wish to address.” various consumer segments we wish to style? What lessons have you learnt during
address. Carte Blanche is a high-end range this working experience in Dubai?
When and why did you first start your operations of diamond jewellery, which comes with “I am relaxed, I work as a family with my staff,
in Dubai? certification, whilst Kokeishi, which means and I am open to suggestions and ideas from
“Our company, Universal Pearls & Jewels LLC Japanese Dolls,is colourful, young and each member of the company. Living and
(UMI), was started in 1994 on the strength of the versatile. Kokeishi consists of a wide range of working in Dubai has enriched my life. It is
expertise fostered by my father, Mr. Doulatram coloured precious and semiprecious stones. home in every sense of the word.”
Harchandrai, a pioneer of the cultured pearl export By developing these fresh concepts, we are
industry in Japan way back in 1956.” capitalising on the renewed popularity of How has your business increased over the
jewellery that is innovative, stylish and years? What further strategies for profitability
Throughout your years in Dubai, what changes accessible to those with taste.” do you have?
have you witnessed in terms of the emirate’s “We plan to build our brands, widen our
development as a hub for pearl jewellery Dubai strives for a sophisticated image. What product range and deliver quality every step
manufacturing and trading? type of branding strategy do you envision for of the way.”
“With cultured pearls, operations in Dubai have your exclusive pearl brand?
focussed predominantly on trading and wholesale “We are devising tailor-made promotional When you are not selling pearls and
Rukmani D. Harchandrai
supply, as opposed to manufacture and design. campaigns worldwide that will help us creating beautiful jewellery designs, what
Things are now changing, with traders such as promote our new brands and reinforce our do you do to relax?
ourselves moving strongly into brand development existing UMI brand. Whilst advertising is “Being at home is like an antidote to stress. I
based on the creation of unique pearl jewellery essential in today’s world, we nevertheless have a big family to love and take care of,
pieces aimed at a young, yet discerning, global rely on our individual customers’ word of and who support me in every way. In addition
clientele.” mouth, and their continued loyalty to and to this, I read, listen to music, and paint. I love
appreciation of our designs.” painting. Ultimately, I would like to add that
What challenges have you faced in growing your the greatest teaching that I have received
business? Can you briefly run through the individual from my parents in life is to be humble. My
“Challenges are part and parcel of any business, themes of your operations and services, youngest son, Avinash, is all that and more.
so in this sense our struggles over the years have explaining the new trends and approaches in This is what he has brought home to me. One
been shared by other companies in diverse your field of pearl jewellery fashions? can always learn from young and old.”
spheres. The crucial difference lies in the manner “At Universal Jewels and Pearls, we
with which we have remained true to the guiding specialise in pearls. In terms of current Tel.: +9714 225 2555
principles of my father, who has upheld honesty, trends, ‘mixing n’ matching’ is the name of the www.universalpearls.com

UMI Pearls.qxp 1/4/2007 3:03 PM Page 1
Fashion & Jewellery

Pearl Obsession
A prized fascination for centuries, pearls are the most
magical and feminine of all gems. Uniquely created by a
living organism, they come in different shapes, colours and
sizes emanating glow and quintessential elegance. No lady
of substance can be without a string of precious pearls.
Doulatram Harchandrai Vikram and Natasha Jethwani
quality and grace in every aspect of his game. With our Pearls brand, funky, chunky
dealings. This ethos has effectively helped us designs made with all kinds of pearls and
in transforming challenges into great semi-precious stones for instance are the
opportunities.” rage - an ethnic look with a sophisticated feel.
Essentially, novelty always appeals, as does
Do you plan any expansions? If so, when, fine workmanship and guaranteed quality –
Meena Jethwani, MD of UMI Pearls explains, what and why? this never goes out of style.”
“We have launched two new brands, Carte “We recently developed two new brands,
Blanche and Kokeishi, to cater to the various Carte Blanche and Kokeishi, to cater to the How would you define your management
consumer segments we wish to address.” various consumer segments we wish to style? What lessons have you learnt during
address. Carte Blanche is a high-end range this working experience in Dubai?
When and why did you first start your operations of diamond jewellery, which comes with “I am relaxed, I work as a family with my staff,
in Dubai? certification, whilst Kokeishi, which means and I am open to suggestions and ideas from
“Our company, Universal Pearls & Jewels LLC Japanese Dolls,is colourful, young and each member of the company. Living and
(UMI), was started in 1994 on the strength of the versatile. Kokeishi consists of a wide range of working in Dubai has enriched my life. It is
expertise fostered by my father, Mr. Doulatram coloured precious and semiprecious stones. home in every sense of the word.”
Harchandrai, a pioneer of the cultured pearl export By developing these fresh concepts, we are
industry in Japan way back in 1956.” capitalising on the renewed popularity of How has your business increased over the
jewellery that is innovative, stylish and years? What further strategies for profitability
Throughout your years in Dubai, what changes accessible to those with taste.” do you have?
have you witnessed in terms of the emirate’s “We plan to build our brands, widen our
development as a hub for pearl jewellery Dubai strives for a sophisticated image. What product range and deliver quality every step
manufacturing and trading? type of branding strategy do you envision for of the way.”
“With cultured pearls, operations in Dubai have your exclusive pearl brand?
focussed predominantly on trading and wholesale “We are devising tailor-made promotional When you are not selling pearls and
Rukmani D. Harchandrai
supply, as opposed to manufacture and design. campaigns worldwide that will help us creating beautiful jewellery designs, what
Things are now changing, with traders such as promote our new brands and reinforce our do you do to relax?
ourselves moving strongly into brand development existing UMI brand. Whilst advertising is “Being at home is like an antidote to stress. I
based on the creation of unique pearl jewellery essential in today’s world, we nevertheless have a big family to love and take care of,
pieces aimed at a young, yet discerning, global rely on our individual customers’ word of and who support me in every way. In addition
clientele.” mouth, and their continued loyalty to and to this, I read, listen to music, and paint. I love
appreciation of our designs.” painting. Ultimately, I would like to add that
What challenges have you faced in growing your the greatest teaching that I have received
business? Can you briefly run through the individual from my parents in life is to be humble. My
“Challenges are part and parcel of any business, themes of your operations and services, youngest son, Avinash, is all that and more.
so in this sense our struggles over the years have explaining the new trends and approaches in This is what he has brought home to me. One
been shared by other companies in diverse your field of pearl jewellery fashions? can always learn from young and old.”
spheres. The crucial difference lies in the manner “At Universal Jewels and Pearls, we
with which we have remained true to the guiding specialise in pearls. In terms of current Tel.: +9714 225 2555
principles of my father, who has upheld honesty, trends, ‘mixing n’ matching’ is the name of the www.universalpearls.com

Passionate about beauty and innovation
Fashion & Jewellery
The expression 'a thing of beauty is a joy forever' may ring

true, but what truly lives up to that maxim? When it comes to
fine jewellery, Scintilla Monaco (SM) enshrines that age-old
dictum with glistening glamour and effortless aplomb.
Erminia De Marco, PR Manager, SM explains this philosophy. "Beauty enriches us

all", she says. "It stimulates the senses, moves the heart and gives us that very
special glow of well-being. That's what our jewellery expresses."
Featuring only exclusive fancy-shaped diamonds in its collections, their
proposition is unique. De Marco says, "This allows our designers an infinite range of
creative possibilities. Unlike round stones which, to be honest, are rather boring,
fancy shapes are more stimulating and inspiring. That is why our jewellery is the
choice of women who wear jewels that are as distinctive as themselves."
In a world where the terms 'design' and 'innovation' are used to death, welcome to
one jewellery company that unabashedly proves that innovation and creativity have
no boundaries. Take their latest collection - Rialto - for instance, named after the
famous Venetian bridge, the brilliance and impeccable quality of SM diamonds are
further enhanced by the unique setting, aptly named 'Gondola'. This totally novel
setting, signifies a shift from the traditional Scintilla setting to a more modern and
minimalist one reminiscent of this traditional vessel plying the canals of Venice.
In addition, the Rialto collection advances even further with the use of two
shades of gold; green and pink, recalling the aristocratic colour combination of
mystical Venice.
Taking pride of place at the most exclusive retailers in Monte Carlo, Nice, Tokyo,
Moscow, Riyadh, Manama and, naturally, in Dubai, this purveyor of fine jewellery has
elevated innovation and excellence to an art.
Tel.: +9714 800 MONACO

www.scintilla.com

Passionate about beauty and innovation
Fashion & Jewellery
The expression 'a thing of beauty is a joy forever' may ring

true, but what truly lives up to that maxim? When it comes to
fine jewellery, Scintilla Monaco (SM) enshrines that age-old
dictum with glistening glamour and effortless aplomb.
Erminia De Marco, PR Manager, SM explains this philosophy. "Beauty enriches us

all", she says. "It stimulates the senses, moves the heart and gives us that very
special glow of well-being. That's what our jewellery expresses."
Featuring only exclusive fancy-shaped diamonds in its collections, their
proposition is unique. De Marco says, "This allows our designers an infinite range of
creative possibilities. Unlike round stones which, to be honest, are rather boring,
fancy shapes are more stimulating and inspiring. That is why our jewellery is the
choice of women who wear jewels that are as distinctive as themselves."
In a world where the terms 'design' and 'innovation' are used to death, welcome to
one jewellery company that unabashedly proves that innovation and creativity have
no boundaries. Take their latest collection - Rialto - for instance, named after the
famous Venetian bridge, the brilliance and impeccable quality of SM diamonds are
further enhanced by the unique setting, aptly named 'Gondola'. This totally novel
setting, signifies a shift from the traditional Scintilla setting to a more modern and
minimalist one reminiscent of this traditional vessel plying the canals of Venice.
In addition, the Rialto collection advances even further with the use of two
shades of gold; green and pink, recalling the aristocratic colour combination of
mystical Venice.
Taking pride of place at the most exclusive retailers in Monte Carlo, Nice, Tokyo,
Moscow, Riyadh, Manama and, naturally, in Dubai, this purveyor of fine jewellery has
elevated innovation and excellence to an art.
Tel.: +9714 800 MONACO

www.scintilla.com

"Quality is not merely an end.
It has become a way of life."
CHAPTER 8
Luxury Lifestyles
"Quality is not merely an end.
It has become a way of life."
CHAPTER 8
Luxury Lifestyles
casa del habano_L1.qxp 12/12/06 4:41 PM Page 1
Luxury Lifestyles
Clouds of Kudos
La Casa del Habano, Dubai's exclusive provider of the world's finest
cigars, offers its distinguished clientele a simple yet clear declaration of
social kudos and quality combined.
The UAE boasted 59,000 millionaires in 2005, humble beginnings in the souk to become
up 12 per cent from 2004. This means that with a national and regional institution promoting and
luxury residences, superior shopping centres catering to elite branding and tastes.
and technologically progressive industries We are all familiar with the image: designer
flourishing throughout the nation, a certain outfits, fabulous accessories, luxury sports cars,
lifestyle is to be had that embodies refinement a premier residence and an active social life.
and of course, wealth. The basic characteristics of Dubai's successful,
While the rapid growth Dubai has these underline "I've arrived!" and can all be
experienced to date is a relatively new perfectly accented with a simple accessory...the
phenomenon, early players such as the iconic Cuban cigar. Dubai's discerning
pioneering FMCG marketing and distribution gentlemen and more and more ladies need only
company, Baqer Mohebi Establishment (BME) turn to one place… La Casa del Habano,
has looked ahead, cementing its reputation as Dubai's exclusive provider of the world's finest
provider of high-end products and consumables. cigars. As a division of the tobacco retail arm of
A local and regional leader in the FMCG industry BME, La Casa del Habano offers its
and the name behind leading products from distinguished clientele a simple yet clear
corporate giants Danone and Kimberly-Clark, its declaration of social kudos, first class service
been operating since 1931. Already a veteran in and quality combined.
this young and thriving Emirate - BME has Six years ago La Casa del Habano opened
continuously diversified its interests and its flagship store at one of Dubai's premier
expanded its range, region and core business. addresses, the Emirates Towers shopping
Today, this family-run business has risen from boulevard. In under a decade, the brand has
138 Best of Dubai

casa del habano_L1.qxp 12/8/06 3:35 AM Page 2
strengthened with six additional locations description can be applied to cigar

throughout the UAE, Oman and Iran smokers. A cigar smoker is as “diverse
and the largest Casa in the world as the streets of Dubai and as intense
destined for the Walk at the Jumeirah as the streets of Havana.” A love for
Beach Residence. BME’s expansion Cuban cigars stems from a desire to
plans clearly indicate the increasing experience a rich and pure tradition that
popularity of Cuban cigars affording cigar is as intriguing as it is simple, a tradition
smokers the ease, convenience and that dates back 500 years and is
selection that come with a first grade exquisitely preserved today with over
product and service. 160 million cigars produced by hand
In 2004, the chairman of the group, every year and encased in a signature
Dr. Zainal Mohebi, was awarded the title wooden box.
of ‘Habano Man of the Year’ in the With an astounding 38 brands of
business category. Mohammed Mohebi, Habanos available to choose from and
CEO of Zainal Mohebi Group received global trends heralding a smoke-free era,
this accolade on behalf of his father who Dubai seems headed in the same
was the passionate inspiration behind the direction. Siadat is not worried. He
group's success. believes that true cigar aficionados will
In typical Mohebi fashion and remain true and simply adapt their life-
Cuban tradition, La Casa del Habano styles to ensure the continued and
deeply respects the intricacies and uninterrupted pleasure of a Habano.
personal selection process of each of As a testament to this confidence,
its 'family members'. BME plans to extend its innovative
"Habano enthusiasts can explore their marketing and advertising campaigns
passion in our in-store lounge," explains through cigar-inspired events and theme
BME's general manager, S.H. Siadat. nights in close collaboration with the Dr. Zainal Mohebi
Chairman - Zainal Mohebi Group
Each store is equipped with a cigar hospitality industry. He goes on to assure
lounge for clientele to experience and us that Dubai's transient expatriate
savour the aromatic lure of the famed society on the go is not a problem,
Cuban cigar. To further ensure utmost because outbound numbers pale in com-
quality and knowledge of each individual parison to the multitudes choosing Dubai
cigar, BME implements strict climate as their base.
control in each location and all retail staff With approximately 50,000 millionaires
are required to undergo training and currently residing in Dubai today and
refresher courses to keep abreast of thousands more aspiring to enjoy the
developments taking place in Cuba and city’s distinct privileges, Habanos and all
the cigar industry. Likewise, the the fineries of life, image and social
distribution division of BME trains all hotel discernment show no signs of dwindling.
and restaurant staff in the art of storing, Where industrial cities worldwide exist
cutting and serving a cigar. beneath a thick black cloud of smog, the
As for health concerns, “Cigar clouds above Dubai's glistening skyline
smoking is a passion - not a habit. It’s a are laced with an intoxicating aroma
delicate relationship and clients are very redolent with success and fulfilment.
particular. They enjoy seeing a Heaven or Havana…Dubai and La Casa
professional cutting and preparing the del Habano offer a slice of both.
cigar for them to savour the exquisite
pleasure properly” explains Siadat. Tel.: +9714 396 9777 Mohammed Mohebi
According to him, no textbook www.lacasadelhabano.cu CEO - Zainal Mohebi Group
Best of Dubai 139

archimedia.qxp 12/27/2006 1:12 PM Page 1
Home Entertainment Solutions

Luxury Lifestyles enjoying your music and movies anywhere at anytime. You don’t need DVDs to
watch your movies, and you can play three different movies, in three different rooms,
all off one digital source. Your music gets the same treatment - Sinatra in the living
As home entertainment and automation technology advances and becomes room, Bach in the study and Coldplay in the bedroom, and not a CD in sight.
Archimedia integrates some of the industry’s most impressive technologies to deliver
increasingly complex, it doesn’t need to be complicated to use. Today’s totally seamless control and multi – room solutions.
homes are becoming more and more luxurious and a large part of the luxury
lifestyle is based on integrated home entertainment and automation A Structured Process
Archimedia is a member of the Custom Electronic Design and Installation Association
systems. These allow you to enjoy a superior audio and video experience (CEDIA), an organisation dedicated to the design and installation of residential audio
wherever you happen to be, with simplified control solutions that make it all video and control systems. Through their membership of CEDIA, Archimedia is able
easy to use. Archimedia specializes in high end audio video and automation to stay on top of all of the important trends in residential systems integration
technology. In addition, Archimedia specializes in working with consultants and
systems that bring that lifestyle home. interior designers throughout the process to ensure that the result is a fully integrated
system. Systems will be designed by a team of professionals and CAD designers
will prepare working drawings for all structured wiring to be performed by the
builder of electrical contractor. This ensures no need to retrofit once finishing has
been completed.
Already furnished your home? Archimedia has solutions that minimise the need to
make any structural changes using wireless technology and innovative cable
management techniques.
BRANDS
Bowers and Wilkins
Over the past 30 years, the name Bowers & Wilkins (B&W) has become synonymous
with high-fidelity loud-speakers of the finest quality, from affordable compact speaker
systems to the most sophisticated, hand-crafted collector's pieces. B&W's scientists
and engineers work closely with teams from recording industry giants such as EMI,
Decca and Deutsche-Grammophon and Bowers and Wilkins loudspeakers are
installed in famous recording studios throughout the world, including the prestigious
Abbey Road Studios in London, England.
Kaleidescape
With the Kaleidescape Entertainment Server System, an elegant and intuitive
interface lets you instantly locate and enjoy the media you want, when you want it,
anywhere in your home. Because it’s extraordinarily easy to use, every member of the
family and even your guests can enjoy their favourite movies and music throughout
the house.
The system stores all your music and movies on a sophisticated array of digital
storage media and allows you to stream them all over your home.
The Kaleidescape System delivers exceptional entertainment value without
compromise – movies and music are imported and stored at the highest quality
possible in order to deliver the viewing and listening experience exactly as the artist
intended.
Classé
Classé is Canada’s leading maker of high-performance music and home theatre
components. Since building their first amplifier in 1980, passion and dedication have
inspired the research that yields Classé’s outstanding no-compromise electronics. In
2001, Classé became part of the B&W Group. The distribution, financial and
organizational resources offered by this leading UK-based loudspeaker manufacturer
have propelled Classé to the forefront of contemporary high-end audio design.
Crestron
Total Home Technology from Crestron streamlines and simplifies all the technology in
your home or yacht, offering the ultimate lifestyle of comfort and convenience.
The possiblities are truly endless. The solutions that are now available enable Quality of Sound and Image Crestron's award-winning Total Home Technology Solution eliminates the need to
systems to be totally tailor made to enhance not only your lifestyle, but also When it comes to quality, Archimedia will not compromise. Their walk from room to room to adjust drapes, lights, temperature, and audio/video
the beautiful interior décor of your home. systems have been installed in the homes of royalty, heads of components. Total control is always at your fingertips. With just a single touch the
Many customers opt for state-of-the art home cinemas, which can be state, audio enthusiasts and afficionados throughout the region, lights dim, the shades close, the plasma TV turns on and your favorite movie begins.
customised to meet individual tastes. Art Deco? Beaux Arts? Contemporary? and only use the world’s finest audio and video equipmnent. All you need is the popcorn and soda. Your window treatments can be programmed
Perhaps a tailor-made theme that reflects a special hobby or passion? Archimedia's brands include some of the world’s best names in to adjust at pre-set times to protect delicate fabrics and fine art from harmful direct
Archimedia offers numerous control solutions such as programmable remote audio visual: Bowers and Wilkins, Classe, Rotel, Theta Digital, sunlight. At night, the hallway lights can be programmed to automatically illuminate
controls and touch panels that will allow you to control your entire Sim2, Kaleidescape, Sonos, Nevo, Xperinet and Straight wire. as you walk by.
entertainment system from practically anywhere in your home. Lighting,
climate control, multi room audio and video, security and even your curtains Streaming Tel.: +9714 337 0181 / 2
can be literally managed at your fingertips. What is Streaming? Streaming is setting your media free and www.archimedia-me.com

archimedia.qxp 12/27/2006 1:12 PM Page 1
Home Entertainment Solutions

Luxury Lifestyles enjoying your music and movies anywhere at anytime. You don’t need DVDs to
watch your movies, and you can play three different movies, in three different rooms,
all off one digital source. Your music gets the same treatment - Sinatra in the living
As home entertainment and automation technology advances and becomes room, Bach in the study and Coldplay in the bedroom, and not a CD in sight.
Archimedia integrates some of the industry’s most impressive technologies to deliver
increasingly complex, it doesn’t need to be complicated to use. Today’s totally seamless control and multi – room solutions.
homes are becoming more and more luxurious and a large part of the luxury
lifestyle is based on integrated home entertainment and automation A Structured Process
Archimedia is a member of the Custom Electronic Design and Installation Association
systems. These allow you to enjoy a superior audio and video experience (CEDIA), an organisation dedicated to the design and installation of residential audio
wherever you happen to be, with simplified control solutions that make it all video and control systems. Through their membership of CEDIA, Archimedia is able
easy to use. Archimedia specializes in high end audio video and automation to stay on top of all of the important trends in residential systems integration
technology. In addition, Archimedia specializes in working with consultants and
systems that bring that lifestyle home. interior designers throughout the process to ensure that the result is a fully integrated
system. Systems will be designed by a team of professionals and CAD designers
will prepare working drawings for all structured wiring to be performed by the
builder of electrical contractor. This ensures no need to retrofit once finishing has
been completed.
Already furnished your home? Archimedia has solutions that minimise the need to
make any structural changes using wireless technology and innovative cable
management techniques.
BRANDS
Bowers and Wilkins
Over the past 30 years, the name Bowers & Wilkins (B&W) has become synonymous
with high-fidelity loud-speakers of the finest quality, from affordable compact speaker
systems to the most sophisticated, hand-crafted collector's pieces. B&W's scientists
and engineers work closely with teams from recording industry giants such as EMI,
Decca and Deutsche-Grammophon and Bowers and Wilkins loudspeakers are
installed in famous recording studios throughout the world, including the prestigious
Abbey Road Studios in London, England.
Kaleidescape
With the Kaleidescape Entertainment Server System, an elegant and intuitive
interface lets you instantly locate and enjoy the media you want, when you want it,
anywhere in your home. Because it’s extraordinarily easy to use, every member of the
family and even your guests can enjoy their favourite movies and music throughout
the house.
The system stores all your music and movies on a sophisticated array of digital
storage media and allows you to stream them all over your home.
The Kaleidescape System delivers exceptional entertainment value without
compromise – movies and music are imported and stored at the highest quality
possible in order to deliver the viewing and listening experience exactly as the artist
intended.
Classé
Classé is Canada’s leading maker of high-performance music and home theatre
components. Since building their first amplifier in 1980, passion and dedication have
inspired the research that yields Classé’s outstanding no-compromise electronics. In
2001, Classé became part of the B&W Group. The distribution, financial and
organizational resources offered by this leading UK-based loudspeaker manufacturer
have propelled Classé to the forefront of contemporary high-end audio design.
Crestron
Total Home Technology from Crestron streamlines and simplifies all the technology in
your home or yacht, offering the ultimate lifestyle of comfort and convenience.
The possiblities are truly endless. The solutions that are now available enable Quality of Sound and Image Crestron's award-winning Total Home Technology Solution eliminates the need to
systems to be totally tailor made to enhance not only your lifestyle, but also When it comes to quality, Archimedia will not compromise. Their walk from room to room to adjust drapes, lights, temperature, and audio/video
the beautiful interior décor of your home. systems have been installed in the homes of royalty, heads of components. Total control is always at your fingertips. With just a single touch the
Many customers opt for state-of-the art home cinemas, which can be state, audio enthusiasts and afficionados throughout the region, lights dim, the shades close, the plasma TV turns on and your favorite movie begins.
customised to meet individual tastes. Art Deco? Beaux Arts? Contemporary? and only use the world’s finest audio and video equipmnent. All you need is the popcorn and soda. Your window treatments can be programmed
Perhaps a tailor-made theme that reflects a special hobby or passion? Archimedia's brands include some of the world’s best names in to adjust at pre-set times to protect delicate fabrics and fine art from harmful direct
Archimedia offers numerous control solutions such as programmable remote audio visual: Bowers and Wilkins, Classe, Rotel, Theta Digital, sunlight. At night, the hallway lights can be programmed to automatically illuminate
controls and touch panels that will allow you to control your entire Sim2, Kaleidescape, Sonos, Nevo, Xperinet and Straight wire. as you walk by.
entertainment system from practically anywhere in your home. Lighting,
climate control, multi room audio and video, security and even your curtains Streaming Tel.: +9714 337 0181 / 2
can be literally managed at your fingertips. What is Streaming? Streaming is setting your media free and www.archimedia-me.com

Luxury Lifestyles
Driving Luxury
Al Habtoor provide the means of staking claim
to success through the ownership of prestigious cars
that mirror the privileged lifestyle of Dubai.
Roger Ghosn, Marketing Manager
Aston Martin V8 Vantage
Japanese car manufacturing giant Mitsubishi cars into two different segments.”
Motors, Al Habtoor Motors is an Aladdin’s While perfectly-coiffed heads in Dubai may
cave for status and quality conscious still turn in appreciation of a Bentley or an
Dubaians. According to Roger Ghosn, Aston Martin, the spotting of a Bugatti still
marketing manager for Al Habtoor Motors, the inspires unabashed admiration in a town that
owner of a prestige automobile possesses a has seen it all.
thirst to make a statement and define himself A Bugatti owner fits a selective and
as a connoisseur. specific profile. “A Bugatti owner will purchase
He explains, “I read somewhere of a young, his or her Bugatti as a second car because you
Arab woman working an average job and yet cannot drive a Bugatti every day. If you go full
dreaming of one day owning a V12 Vanquish speed at 400km/h, you will get around 12
Aston Martin (the James Bond car). Practical minutes of drive time to the tank.” Aside from
considerations aside, chances are that her the engineering feat of being the world’s
desire will ultimately be fulfilled, because when fastest car, equipped with a W16 airplane
anyone sees this art work in motion with its engine, a Bugatti is a collector’s item. In
exquisite detailing, they will stop at nothing to Ghosn’s words, “the prestige of owning a
make it their own.” Bugatti is truly special.”
Dreams of automotive speed and luxury are Without disclosing the who of his client
indicative of a robust economy and an base, Ghosn assures us that business in
increasingly brand conscious consumer. Major Dubai’s prestige sector is booming, with Al
players such as Al Habtoor provide the means Habtoor Motors enjoying a high ratio of
of staking claim to success through the referrals. Through innovative marketing
ownership of prestigious cars that mirror the campaigns and strategies as well as a
privileged lifestyle of Dubai. dedicated staff training programme and high
Statistically speaking, owning a car is the consumer satisfaction,
second most important investment after Al Habtoor Motors has been able to enjoy
purchasing a home, and until recently was the between 17 and 22 percent market growth
only large investment expatriates living in in its automotive divisions, and has further
Bentley Flying Spur GT Dubai were legally permitted to make. But with cemented its enviable position with the
the advent of freehold housing laws, Dubai’s successful launch of a new car every two to
If you were to define Dubai in a single word, it wealthy come in all shapes and sizes and three years. Since Bugatti was first introduced
would most likely be ‘luxury’. Through the vision ‘keeping up with the Joneses’ can be taken to to the UAE market in late 2005, the phones
of its progressive leadership and enterprising another level entirely. haven’t stopped ringing.
residents, the emirate has spearheaded a So who is the owner of a Bugatti as Today, Al Habtoor caters to the rising
regional drive for the development of a superior opposed to a Bentley or an Aston Martin, both needs of its privileged consumer while
lifestyle in a superior environment. The of which are in any case extremely sought - simultaneously ‘growing with the UAE’. This
common thread in all sectors of the emirate’s after and costly cars in themselves? “Our is a testament to Dubai’s uniqueness, and a
astounding economic growth is undoubtedly to buyers comprise bank owners, CEOs, tribute to Khalaf Al Habtoor, founder of the Al
provide the best of the best. royalty…VIPs and VVIPs of all nationalities,” Habtoor Group, who believed in the following
An example is leading Dubai automotive states Ghosn, adding, “Al Habtoor does not principle: “If you want to secure your future, just
dealer Al Habtoor Motors. Since 1983, the target a market segment but rather the create it.” This profound lesson is not only
company has enjoyed a steady, upward individual who has the means to buy an Aston fiercely followed by the staff at Al Habtoor
growth through exclusively offering the world’s Martin and Bentley. Everything is possible here Motors, but perfectly sums up this nation’s
three most prestigious automobiles: Aston and anyone can acquire a bank loan and own overall attitude and perspective.
Martin, Bentley and lately the Bugatti, known to either of these cars. The big difference is the
be the fastest car on earth. Bugatti. Not everyone can own a Bugatti so Tel.: +9714 269 1110
Bugatti Veyron Aston Martin DB9
Aside from being the exclusive agent of now we are even separating the prestige www.alhabtoor-motors.com

Luxury Lifestyles
Driving Luxury
Al Habtoor provide the means of staking claim
to success through the ownership of prestigious cars
that mirror the privileged lifestyle of Dubai.
Roger Ghosn, Marketing Manager
Aston Martin V8 Vantage
Japanese car manufacturing giant Mitsubishi cars into two different segments.”
Motors, Al Habtoor Motors is an Aladdin’s While perfectly-coiffed heads in Dubai may
cave for status and quality conscious still turn in appreciation of a Bentley or an
Dubaians. According to Roger Ghosn, Aston Martin, the spotting of a Bugatti still
marketing manager for Al Habtoor Motors, the inspires unabashed admiration in a town that
owner of a prestige automobile possesses a has seen it all.
thirst to make a statement and define himself A Bugatti owner fits a selective and
as a connoisseur. specific profile. “A Bugatti owner will purchase
He explains, “I read somewhere of a young, his or her Bugatti as a second car because you
Arab woman working an average job and yet cannot drive a Bugatti every day. If you go full
dreaming of one day owning a V12 Vanquish speed at 400km/h, you will get around 12
Aston Martin (the James Bond car). Practical minutes of drive time to the tank.” Aside from
considerations aside, chances are that her the engineering feat of being the world’s
desire will ultimately be fulfilled, because when fastest car, equipped with a W16 airplane
anyone sees this art work in motion with its engine, a Bugatti is a collector’s item. In
exquisite detailing, they will stop at nothing to Ghosn’s words, “the prestige of owning a
make it their own.” Bugatti is truly special.”
Dreams of automotive speed and luxury are Without disclosing the who of his client
indicative of a robust economy and an base, Ghosn assures us that business in
increasingly brand conscious consumer. Major Dubai’s prestige sector is booming, with Al
players such as Al Habtoor provide the means Habtoor Motors enjoying a high ratio of
of staking claim to success through the referrals. Through innovative marketing
ownership of prestigious cars that mirror the campaigns and strategies as well as a
privileged lifestyle of Dubai. dedicated staff training programme and high
Statistically speaking, owning a car is the consumer satisfaction,
second most important investment after Al Habtoor Motors has been able to enjoy
purchasing a home, and until recently was the between 17 and 22 percent market growth
only large investment expatriates living in in its automotive divisions, and has further
Bentley Flying Spur GT Dubai were legally permitted to make. But with cemented its enviable position with the
the advent of freehold housing laws, Dubai’s successful launch of a new car every two to
If you were to define Dubai in a single word, it wealthy come in all shapes and sizes and three years. Since Bugatti was first introduced
would most likely be ‘luxury’. Through the vision ‘keeping up with the Joneses’ can be taken to to the UAE market in late 2005, the phones
of its progressive leadership and enterprising another level entirely. haven’t stopped ringing.
residents, the emirate has spearheaded a So who is the owner of a Bugatti as Today, Al Habtoor caters to the rising
regional drive for the development of a superior opposed to a Bentley or an Aston Martin, both needs of its privileged consumer while
lifestyle in a superior environment. The of which are in any case extremely sought - simultaneously ‘growing with the UAE’. This
common thread in all sectors of the emirate’s after and costly cars in themselves? “Our is a testament to Dubai’s uniqueness, and a
astounding economic growth is undoubtedly to buyers comprise bank owners, CEOs, tribute to Khalaf Al Habtoor, founder of the Al
provide the best of the best. royalty…VIPs and VVIPs of all nationalities,” Habtoor Group, who believed in the following
An example is leading Dubai automotive states Ghosn, adding, “Al Habtoor does not principle: “If you want to secure your future, just
dealer Al Habtoor Motors. Since 1983, the target a market segment but rather the create it.” This profound lesson is not only
company has enjoyed a steady, upward individual who has the means to buy an Aston fiercely followed by the staff at Al Habtoor
growth through exclusively offering the world’s Martin and Bentley. Everything is possible here Motors, but perfectly sums up this nation’s
three most prestigious automobiles: Aston and anyone can acquire a bank loan and own overall attitude and perspective.
Martin, Bentley and lately the Bugatti, known to either of these cars. The big difference is the
be the fastest car on earth. Bugatti. Not everyone can own a Bugatti so Tel.: +9714 269 1110
Bugatti Veyron Aston Martin DB9
Aside from being the exclusive agent of now we are even separating the prestige www.alhabtoor-motors.com

House of Cars.qxp 12/28/2006 4:09 PM Page 1
Luxury Lifestyles
Magical Miles
Founded in 1988, the House of Cars Group has grown to
become one of Dubai's most prestigious luxury car dealers.
With a turnover of over 250 top-end vehicles per year,
the dedicated downtown showroom boasts an excellent array
of fairly priced models in pristine condition.
Our Porsche garage is arguably the finest

independent specialist Porsche Service
Centre in the UAE with experienced
Porsche technicians working with state
of the art equipment on your vehicles.
experienced Porsche technicians The Missing Cover on your Vehicle
working with state-of-the-art equipment You've sorted out the finance, the
on your vehicles. Insurance and even the registration, but
there's one more thing you need to
Services consider, GAP Plus Finance Protection.
Exclusive 7 Star Warranty It's easy and inexpensive and the
All our cars come with an Industry benefits are huge, it protects your
Leading 7 star warranty, exclusive to the investment for up to 3 years, settles
House of Cars Group. House of Cars outstanding finance and helps to put
indemnifies you, our valued customer you back in a position to replace your
against loss, for both parts and labour, vehicle on a like to like basis.
due to mechanical or electrical
breakdown of components specifically Car Insurance
covered, occurring during the validity of Together we're stronger, now you have
your agreement. chosen your car let us help you choose
your car insurance and make the
Car Protection necessary arrangements on your
The naturally hot climate in the UAE is not behalf. When we get the insurance for
an ideal environment for any car. We your new vehicle you can be sure we'll
have joined forces with Diamond Brite be there for you whenever you need us.
who have a highly researched process, Our partners in Insurance pride
which has been developed over thirty themselves on their claims service,
Craig Johnson, Craig Johnson tells the story... The X Service Centre
Owner and Motorsports
years, to offer protection to your cars should you ever need to make one,
enthusiast. Member of the The X Service Centre is the first paintwork and to ensure your vehicle that is. They promise to give you quality
Automobile and Towing The House of Cars Group (HOC) was professional independent BMW Service retains its showroom appearance for cover and to deal with your claim
Club, UAE
founded in 1998 and has built up to be Centre in Dubai. We offer you that many years. Unlike other products speedily and efficiently.
probably the most enthusiastic motor personal touch. As BMW specialists we available in the market there is no
business today in Dubai. understand BMW drivers as well as other mileage limit with the guarantee. Bodyshop
Each of the 80 loyal and committed marques and that's why we'll have you At our X-Centre facility you will find the
employees are proud of our group’s back in the drivers seat in the time it Auto Loans Groups accident & body repair centre.
services, sales and after sales. To takes for you to enjoy a hot cappuccino We believe at HOC that wishes should Unfortunately at some time or another
complement our Group's customer in our air conditioned comfortable not be kept waiting. That's why most of us are involved in that small
services, we have our own independent waiting area, while our technicians our Auto Loans are designed for bump, crunch or even worse. We will
Porsche Garage and BMW Service service your vehicle on the other side of simplicity and most importantly for take all the hassle and handle all
Centre. the glass in the spotless hi-tech speed. You can count on our experience correspondence and repair your car in
These proudly boast outstanding workshop. and expertise as a leading automotive our first class bodyshop to it's original
value for money and superb quality group in the UAE to make them come condition and get you back on the road
across a full range of vehicles, plus full House of Cars Porsche Garage true, with our speedy approvals, flexible in no time at all.
body or accident repair including vehicle Our Porsche garage is arguably the terms and special customer privileges
enhancement facilities, available for all finest independent specialist Porsche we really do make car ownership Tel.: +9714 343 5060
our customers. Service Centre in the UAE with simple and affordable. www.houseofcarsgroup.com

House of Cars.qxp 12/28/2006 4:09 PM Page 1
Luxury Lifestyles
Magical Miles
Founded in 1988, the House of Cars Group has grown to
become one of Dubai's most prestigious luxury car dealers.
With a turnover of over 250 top-end vehicles per year,
the dedicated downtown showroom boasts an excellent array
of fairly priced models in pristine condition.
Our Porsche garage is arguably the finest

independent specialist Porsche Service
Centre in the UAE with experienced
Porsche technicians working with state
of the art equipment on your vehicles.
experienced Porsche technicians The Missing Cover on your Vehicle
working with state-of-the-art equipment You've sorted out the finance, the
on your vehicles. Insurance and even the registration, but
there's one more thing you need to
Services consider, GAP Plus Finance Protection.
Exclusive 7 Star Warranty It's easy and inexpensive and the
All our cars come with an Industry benefits are huge, it protects your
Leading 7 star warranty, exclusive to the investment for up to 3 years, settles
House of Cars Group. House of Cars outstanding finance and helps to put
indemnifies you, our valued customer you back in a position to replace your
against loss, for both parts and labour, vehicle on a like to like basis.
due to mechanical or electrical
breakdown of components specifically Car Insurance
covered, occurring during the validity of Together we're stronger, now you have
your agreement. chosen your car let us help you choose
your car insurance and make the
Car Protection necessary arrangements on your
The naturally hot climate in the UAE is not behalf. When we get the insurance for
an ideal environment for any car. We your new vehicle you can be sure we'll
have joined forces with Diamond Brite be there for you whenever you need us.
who have a highly researched process, Our partners in Insurance pride
which has been developed over thirty themselves on their claims service,
Craig Johnson, Craig Johnson tells the story... The X Service Centre
Owner and Motorsports
years, to offer protection to your cars should you ever need to make one,
enthusiast. Member of the The X Service Centre is the first paintwork and to ensure your vehicle that is. They promise to give you quality
Automobile and Towing The House of Cars Group (HOC) was professional independent BMW Service retains its showroom appearance for cover and to deal with your claim
Club, UAE
founded in 1998 and has built up to be Centre in Dubai. We offer you that many years. Unlike other products speedily and efficiently.
probably the most enthusiastic motor personal touch. As BMW specialists we available in the market there is no
business today in Dubai. understand BMW drivers as well as other mileage limit with the guarantee. Bodyshop
Each of the 80 loyal and committed marques and that's why we'll have you At our X-Centre facility you will find the
employees are proud of our group’s back in the drivers seat in the time it Auto Loans Groups accident & body repair centre.
services, sales and after sales. To takes for you to enjoy a hot cappuccino We believe at HOC that wishes should Unfortunately at some time or another
complement our Group's customer in our air conditioned comfortable not be kept waiting. That's why most of us are involved in that small
services, we have our own independent waiting area, while our technicians our Auto Loans are designed for bump, crunch or even worse. We will
Porsche Garage and BMW Service service your vehicle on the other side of simplicity and most importantly for take all the hassle and handle all
Centre. the glass in the spotless hi-tech speed. You can count on our experience correspondence and repair your car in
These proudly boast outstanding workshop. and expertise as a leading automotive our first class bodyshop to it's original
value for money and superb quality group in the UAE to make them come condition and get you back on the road
across a full range of vehicles, plus full House of Cars Porsche Garage true, with our speedy approvals, flexible in no time at all.
body or accident repair including vehicle Our Porsche garage is arguably the terms and special customer privileges
enhancement facilities, available for all finest independent specialist Porsche we really do make car ownership Tel.: +9714 343 5060
our customers. Service Centre in the UAE with simple and affordable. www.houseofcarsgroup.com

1 LMME - C.qxp 12/28/2006 4:48 PM Page 1
Luxury Lifestyles
Cresting the Waves
With approximately 60,000 properties being built in the ‘New Dubai’ that
nestles along the coast of the Gulf, the emirate's nascent leisure sailing
and yachting industry is taking shape. With budding enthusiasts taking
to the water and setting sail towards luxury lifestyle pursuits, Dubai's
centuries-old seafaring traditions are being rediscovered.
When the best in

yachts reflects the
best in innovation and
luxury lifestyles
Leisure Marine Middle East & Leisure Marine Charters

Since new marina developments will increase berth capacity by an estimated 4,500 within the next 18
months, the growing infrastructure is laying the foundations for a new leisure industry to come to life.
Whether you wish to purchase a vessel or hire one for the weekend, as the sole agents for Princess and
Larson in the region, Leisure Marine Middle East can cater to your needs. Joining forces with Leisure
Marine Charters, together they are servicing the rise in boating interests. "Our corporate philosophy is to
offer boat owners an enjoyable and hassle free yachting experience by anticipating their expectations and
fulfilling their needs - throughout all aspects of boat ownership and usage" explains Mr. Sam Qubrosi
Managing Director.
If you are not ready to take the plunge and purchase your own vessel, chartering one is the next best
thing. Departing from the prestigious Dubai Golf and Creek Club, one of LMC's spectacular yachts can
take you for leisurely cruise along the coast; stopping for a refreshing swim in the beautiful Gulf waters
along the way, or perhaps an overnight trip to neighbouring Oman will suit a more special occasion.
Whether your journey is short or long, you will be accompanied by a team of highly skilled crew who have
collectively sailed over 60,000 nautical miles, and you will experience a luxury service second to none.
Founded in 1965 as Marine Projects Ltd in Plymouth, PYI has earned its world class reputation by
introducing over 80 exceptional model lines into the market. Now, as one of the most respected names in
the marine industry, they remain as firmly committed to creating some of the world's most exciting hand-
built motor yachts as they were to making their mark in the industry all those years ago. The entire
Princess Yacht model collection, from the charming 42ft to the magnificent 90ft yacht, is available to those
who are as passionate about yachts as Leisure Marine Middle East is.
Founded in 1913 on the banks of the Mississippi River in Minnesota, Paul Larson discovered the art of
boat building, and a legend was born. Larson now offers 24 models to seafaring enthusiasts. Using only
the highest-grade materials, Larson combine the most advanced technology with the same age old
dedication to craftsmanship, quality, and honest value that Paul Larson had when he was building
wooden boats. Attracting a younger, sportier audience, Larson boats are a hit with water sport enthusiasts
and the young at heart.
Tel.: +9714 338 8604 (LMME)

Tel.: +9714 355 1703 (LMC)
www.leisuremarine-me.com

1 LMME - C.qxp 12/28/2006 4:48 PM Page 1
Luxury Lifestyles
Cresting the Waves
With approximately 60,000 properties being built in the ‘New Dubai’ that
nestles along the coast of the Gulf, the emirate's nascent leisure sailing
and yachting industry is taking shape. With budding enthusiasts taking
to the water and setting sail towards luxury lifestyle pursuits, Dubai's
centuries-old seafaring traditions are being rediscovered.
When the best in

yachts reflects the
best in innovation and
luxury lifestyles
Leisure Marine Middle East & Leisure Marine Charters

Since new marina developments will increase berth capacity by an estimated 4,500 within the next 18
months, the growing infrastructure is laying the foundations for a new leisure industry to come to life.
Whether you wish to purchase a vessel or hire one for the weekend, as the sole agents for Princess and
Larson in the region, Leisure Marine Middle East can cater to your needs. Joining forces with Leisure
Marine Charters, together they are servicing the rise in boating interests. "Our corporate philosophy is to
offer boat owners an enjoyable and hassle free yachting experience by anticipating their expectations and
fulfilling their needs - throughout all aspects of boat ownership and usage" explains Mr. Sam Qubrosi
Managing Director.
If you are not ready to take the plunge and purchase your own vessel, chartering one is the next best
thing. Departing from the prestigious Dubai Golf and Creek Club, one of LMC's spectacular yachts can
take you for leisurely cruise along the coast; stopping for a refreshing swim in the beautiful Gulf waters
along the way, or perhaps an overnight trip to neighbouring Oman will suit a more special occasion.
Whether your journey is short or long, you will be accompanied by a team of highly skilled crew who have
collectively sailed over 60,000 nautical miles, and you will experience a luxury service second to none.
Founded in 1965 as Marine Projects Ltd in Plymouth, PYI has earned its world class reputation by
introducing over 80 exceptional model lines into the market. Now, as one of the most respected names in
the marine industry, they remain as firmly committed to creating some of the world's most exciting hand-
built motor yachts as they were to making their mark in the industry all those years ago. The entire
Princess Yacht model collection, from the charming 42ft to the magnificent 90ft yacht, is available to those
who are as passionate about yachts as Leisure Marine Middle East is.
Founded in 1913 on the banks of the Mississippi River in Minnesota, Paul Larson discovered the art of
boat building, and a legend was born. Larson now offers 24 models to seafaring enthusiasts. Using only
the highest-grade materials, Larson combine the most advanced technology with the same age old
dedication to craftsmanship, quality, and honest value that Paul Larson had when he was building
wooden boats. Attracting a younger, sportier audience, Larson boats are a hit with water sport enthusiasts
and the young at heart.
Tel.: +9714 338 8604 (LMME)

Tel.: +9714 355 1703 (LMC)
www.leisuremarine-me.com

IFA - Luxury - 1.qxp 12/28/2006 4:19 PM Page 1
Intelligent Homes – The Home Automation People

Luxury Lifestyles
As the saying goes, “a man’s home is his castle,” and with the
induction of the new Dubai Property Law, more and more consumers
will be locking to fix up their newly-bought “castles” in style.
One way to customize the home is through an “intelligent” wiring design

with multi-room entertainment systems, comprehensive audio and
video designs, interior and exterior lighting, and even curtains and
security that can be controlled from one simple central panel.
Intelligent Homes, a CEDIA member since 2002, is a leading custom

electronic installation company in Dubai. Since its inception, the
company has secured a place within the UAE as one of the market
leaders in the field of home automation through its offerings of the
high-end Crestron and Opus control systems. The company recently
secured installation contracts at the Palm Jumeirah within the
Oceana and Tiara apartments, and its fully-trained programmers and
engineers have installed many systems in Emirates Hills and other
Dubai suburbs.
• Intelligent Homes are the preferred dealers of both

CRESTRON & OPUS.
• Intelligent Homes are exclusive agents for complimentary
products like Phase Technology and Waterfall speakers.
• Intelligent Homes have good business compatibility with renowned
brands in audio-visual and lighting and security systems to
provide customers with the most comprehensive system possible
within their budget.
• Intelligent Homes have demonstration rooms showcasing their
automation systems to give the clients a glimpse of what is
possible.
Tel.: +9714 343 3960

Email: sales@intelligenthomesdubai.com
www.intelligenthomesdubai.com
148 Best of Dubai

148_151 IFA_Luxury_L1.qxp 12/10/06 10:29 AM Page 2
Liv ing Living à la carte : 3) Waking up to tropical bird song.

Is the beauty of exotic locations calling you? Our global portfolio of elite
à la carte
residences, hotels and resorts will give wings to your dreams of living in
luxury.
Dubai T: + 971 4 391 2022 Kuwait T: + 965 249 0218

UAE Toll Free T: 800 4322 E: info@ifahotelsresorts.com www.ifahotelsresorts.com
Luxury Lifestyles
Affordable Luxury
No longer restricted to the very rich or the very lucky , more
comprehensive options and added flexibility means that
partaking in a luxury leisure lifestyle is now possible for
increasingly larger segments of consumers across continents.
150 Best of Dubai

"Luxury means top end in all aspects", says Werner

Burger, President and COO IFA Hotels & Resorts
(IFA HR). "We choose unique and exotic locations
and then take into account what the luxury market
requires. We look at the environment, the lifestyle
and needs of the visitor, the design ethos, the detail
of the resort layout and strive to make sure that what
we envisage becomes a reality. All of our resorts
reflect a new and accessible definition of luxury."
By planning resorts holistically and discovering
ways to incorporate the ideal service and facilities,
IFA HR has developed a reputation as a leading
provider of luxury resorts and accommodation. This
has seen the Kuwait-based company taking a giant
leap forward with some of its most ambitious
projects to date - projects that define an entirely
new level of sumptuousness.
While products such as IFA Travel & Tourism, IFA
Lifestyle Membership Clubs and IFA Vacation
Ownership have added gloss to the IFA HR
portfolio, for unadulterated grandeur, then it is the
IFA Yacht Ownership Club that stands out above
the rest.
The IFA Yacht Ownership Club is designed and highest order. These provide holidaymakers with the perfect retreat, and homeowners with
crafted for the bold, the discerning and the self- quality accommodation accompanied by all the added extras of a five star resort. Even
assured. The IFA Yacht Ownership Club is for those though IFA HR entrusts the management of these facilities to top international hotel
who understand the difference between an operators, the company still maintains a close bond with its investment. "We provide a
investment and an expense, with membership luxury development", states Burger, "and then stay on hand to see that the standards are
providing all the facilities of a five-star hotel in a maintained, which boosts investor confidence and enables us to keep the 'top end' luxury
stunning fleet of luxury vessels. aspects of our initial concept in place."
Thanks to the 21st century business model The IFA HR ambition for linking resorts across the globe has meant the traveller now has
employed by the IFA Yacht Ownership Club, owning access to luxury accommodation in locations that include Lebanon (Alabadiyah Hills and
a magnificent sailing vessel has been made Four Seasons Hotel Beirut), Portugal (Sheraton Algarve Hotel and Pine Cliffs Resort), South
possible at a fraction of the traditional cost. Being a Africa (Zimbali Coastal Resort, Zimbali Lodge, The Fairmont Zimbali and Boschendal
member of the IFA Yacht Ownership Club also Limited), Kenya (Lonrho Hotels), Zanzibar (Movenpick Resort and Spa) and the United
ensures the availability of a personal, fully crewed Kingdom (YOtel). Just as they have done in Dubai, IFA HR have established a reputation
and maintained fleet too. for providing luxurious resort and residential housing in a tranquil environment in these
Guaranteeing only the most comfortable journey locations. Plans are currently underway to expand this reach into markets such as the
to the most exotic locations, the club has invested in United States, Mauritius, Eastern Europe and the Far East. This will offer investors and
a high-tech fleet, moorings and berths at select tourists access to world class facilities through a network of hotels, residential resorts,
destinations in the Middle East and Europe. With vacation and residence club destinations across the globe.
more global destinations being added and further With the stresses and strains of modern living a constant struggle against the pressures
enhanced membership options too, value for money of staying on top, everyone deserves a break. Earning the right to be pampered, therefore,
does not come at the cost of elite service and is a must. Whether yachting, or enjoying a resort lifestyle, IFA HR provides exclusive levels
facilities. of indulgence while still managing to remain assessable and convenient.
In contrast to the IFA Yacht Ownership Club, IFA
HR provides total rest and relaxation for the Tel.: +9714 391 2022
landlubber with their mixed-use resorts of the www.ifahotelsresorts.com
Best of Dubai 151

"Simplicity is the ultimate
sophistication".
Leonardo da Vinci, Italian painter,
sculptor, engineer and architect
CHAPTER 9
Design & Interiors
"Simplicity is the ultimate
sophistication".
Leonardo da Vinci, Italian painter,
sculptor, engineer and architect
CHAPTER 9
Design & Interiors
Zone1.qxp 1/4/2007 3:09 PM Page 1
A World in Motion
Design & Interiors
'Time is not standing still. It is constantly moving. The

challenge lies in catching the moment. The moment
where everything makes sense'.
An apt parallel for the speed of growth

and change in Dubai, in the region and
in the world overall. The popularity of this
brand that has taken shape by way of a
three-store franchise operation called
The Living Zone which includes
Bombay and Zone in Mercato, Mall of
the Emirates and Wafi City respectively,
has indicated the receptiveness of
the market for all home products
that are innovative, good quality and
fairly priced.
For Shirin Abdulrazak speaking on
behalf of her partners, this sense is
epitomised in the creation and
meticulous sourcing of their unique
products. Ideal for every home
environment, the Danish global brand
Zone coins areas such as: Foodzone,
livingzone, personalzone and workzone.
They are more than quirky monikers.
They represent the typically northern
European utilitarian design ethos that and freedom in a non-intimidating atmosphere", Shirin says.
everything is made for a reason, Perfect for all shoppers, from their signature Colonial-
creating an entire 'feel' for a home that inspired four poster beds, matching occasional furniture and
eschews frivolity without eradicating the bedding, to exquisitely finished desks, accompanying
element of 'fun'. accoutrements and lighting solutions - the varied period
In Zone we see clean lines; an elegance that is somehow never passe, takes a hold of you.
abundance of chrome, glass and muted I guarantee that it is impossible not to trawl around
tones does not equate to minimalist Bombay in a semi-trance visualising how the endless
sameness. On the contrary, browsing purchase possibilities can somehow make your life easier
through the Zone stock is a refreshing and more beautiful.
surprise, you get to see useful every day As the chain expands with over 500 stores worldwide,
home items reinvented with a zest that the Dubai owners are participating in this growth.
opens up a world of endless When Shirin and her partners brought this chain to the
possibilities. Without needing to rely on Middle East in 2002 their affordable, practical and innovative
gimmicks, the cooking and table ware, range was invigorating. "I loved it and given the brand's
bathroom accessories, towels as well as growing popularity in Dubai, I predicted rightly then that it
space saving devices like hangers, would be an enduring relationship", she says.
trolleys represent totally useful bit Now that the emirate has opened the floodgates to both
and bobs that are ideal for both yourself tourism on a mass scale and freehold residential ownership
and guests. for foreigners, there is a fresh interest in home product
'On the other hand shopping at stores. Go to any local mall and the dedicated outlets
Bombay is a journey to the heart of the in this category abound. It is the same at The Living Zone.
home'. Bombay International with its Here, visitors can pick up items convenient to take
headquarters in Texas USA, designs home as gifts and residents who pop in are quickly
and sources its own proprietary home enveloped by new shapes and combinations of
furnishings through an overseas network materials that rapidly transform any seemingly mundane
of contract factories and agents, item into an essential 'must-have'. “We appreciate
resulting in a unique, fashion-focused both Zone and Bombay's creation of products in-house, but
product line. also their expansive global strategy, We love good
Despite the retail frenzy prevalent in craftsmanship, I respect creativity. But above all
Dubai, one walks into shops here in The Living Zone is happy bringing value and beauty into
search of a retail pick-me-up and often people's homes.”
find yourself walking out empty handed.
This is not the case when entering Wafi City Tel: + 9714 324 5255
Bombay. It is a veritable treasure trove Mercato Mall: + 9714 344 5994
suited to any budget, need or mood. Mall of the Emirates: + 9714 341 1220
"These shops are all about inspiration www.livingzone.ae

Zone1.qxp 1/4/2007 3:09 PM Page 1
A World in Motion
Design & Interiors
'Time is not standing still. It is constantly moving. The

challenge lies in catching the moment. The moment
where everything makes sense'.
An apt parallel for the speed of growth

and change in Dubai, in the region and
in the world overall. The popularity of this
brand that has taken shape by way of a
three-store franchise operation called
The Living Zone which includes
Bombay and Zone in Mercato, Mall of
the Emirates and Wafi City respectively,
has indicated the receptiveness of
the market for all home products
that are innovative, good quality and
fairly priced.
For Shirin Abdulrazak speaking on
behalf of her partners, this sense is
epitomised in the creation and
meticulous sourcing of their unique
products. Ideal for every home
environment, the Danish global brand
Zone coins areas such as: Foodzone,
livingzone, personalzone and workzone.
They are more than quirky monikers.
They represent the typically northern
European utilitarian design ethos that and freedom in a non-intimidating atmosphere", Shirin says.
everything is made for a reason, Perfect for all shoppers, from their signature Colonial-
creating an entire 'feel' for a home that inspired four poster beds, matching occasional furniture and
eschews frivolity without eradicating the bedding, to exquisitely finished desks, accompanying
element of 'fun'. accoutrements and lighting solutions - the varied period
In Zone we see clean lines; an elegance that is somehow never passe, takes a hold of you.
abundance of chrome, glass and muted I guarantee that it is impossible not to trawl around
tones does not equate to minimalist Bombay in a semi-trance visualising how the endless
sameness. On the contrary, browsing purchase possibilities can somehow make your life easier
through the Zone stock is a refreshing and more beautiful.
surprise, you get to see useful every day As the chain expands with over 500 stores worldwide,
home items reinvented with a zest that the Dubai owners are participating in this growth.
opens up a world of endless When Shirin and her partners brought this chain to the
possibilities. Without needing to rely on Middle East in 2002 their affordable, practical and innovative
gimmicks, the cooking and table ware, range was invigorating. "I loved it and given the brand's
bathroom accessories, towels as well as growing popularity in Dubai, I predicted rightly then that it
space saving devices like hangers, would be an enduring relationship", she says.
trolleys represent totally useful bit Now that the emirate has opened the floodgates to both
and bobs that are ideal for both yourself tourism on a mass scale and freehold residential ownership
and guests. for foreigners, there is a fresh interest in home product
'On the other hand shopping at stores. Go to any local mall and the dedicated outlets
Bombay is a journey to the heart of the in this category abound. It is the same at The Living Zone.
home'. Bombay International with its Here, visitors can pick up items convenient to take
headquarters in Texas USA, designs home as gifts and residents who pop in are quickly
and sources its own proprietary home enveloped by new shapes and combinations of
furnishings through an overseas network materials that rapidly transform any seemingly mundane
of contract factories and agents, item into an essential 'must-have'. “We appreciate
resulting in a unique, fashion-focused both Zone and Bombay's creation of products in-house, but
product line. also their expansive global strategy, We love good
Despite the retail frenzy prevalent in craftsmanship, I respect creativity. But above all
Dubai, one walks into shops here in The Living Zone is happy bringing value and beauty into
search of a retail pick-me-up and often people's homes.”
find yourself walking out empty handed.
This is not the case when entering Wafi City Tel: + 9714 324 5255
Bombay. It is a veritable treasure trove Mercato Mall: + 9714 344 5994
suited to any budget, need or mood. Mall of the Emirates: + 9714 341 1220
"These shops are all about inspiration www.livingzone.ae

Venetian A.qxp 1/4/2007 3:08 PM Page 1
Design & Interiors

Design Retreat
"Where the spirit does not work with the hand,

there is no Art."
Leonardo da Vinci
With an artistic luminary such as da Vinci as the inspiration behind their mission
statement, Venetian Inter Décor delivers creativity to transform the empty
canvas of homes and offices into the ideal space.
A dream-child of the Time Machine Group, Venetian Inter Décor caters to
classical and modern style residences, boutique stores, retail outlets, spas and
salons, as well as corporate projects, restaurants and hotels. This new age
décor and project management entity encompasses a design house, a fully
fledged manufacturing unit, state-of-the art technology and an exclusive
classical showroom showcasing international brands.
Whether commercial or residential, Venetian Inter Décor's dynamic team is
equally adept at responding to specific requirements. This involvement extends
from preliminary concepts right through to the actual production and execution.
Customers are guided through the entire process of design and material
selection, along with inputs on customized furniture, carpets, fixtures,
upholstery, linen and detailed accessories, while the extensive portfolio of
designs and special finishes includes thematic murals, intricate wooden
carving and sculptures and architectural glass design.
The synchronized merger of engineering and art is what makes Venetian
Inter Décor special, and an emerging market leader. Since its inception in
2004, Venetian Inter Décor has gradually developed into a multi-faceted interior
design organization comprising different divisions - Design, Contracts and
Manufacturing - handling key aspects of turnkey projects.
The design division ensures each style is unique and each setting defines its
true purpose, while the contract team ensures the workflow is smooth and the
final project exceeds customer satisfaction. The manufacturing division, on the
other hand, provides both soft furnishing and joinery solutions to provide the
uniqueness and quality only available from proper handcrafting.
Embodying the spirit of this talented international team, Venetian Inter
Décor's work reflects the essence of the esteemed clientele. Inspired by the
elegant, classical French and Italian designers and reminiscent of the Victorian
Era, the team at Venetian Inter Décor create interior masterpieces - an
amalgamation of the warmth of Arabic culture with a touch of French elegance.
A unique showroom on Sheikh Zayed Road also showcases French and Italian
décor, timeless furniture classics, intricate carvings and ethnic rustic lines.
Each setting, though different, carries the signature of superior creations and
intrinsic style.
Young at heart and eager in spirit, Venetian Inter Décor aims to be
positioned at the forefront of this industry by combining creative design styles
with a radically thorough approach to execution. In achieving this, the company
ensures quality custom interiors, whether for the kitchen, bedroom, bathroom or
a unique piece for any part of the house or retail outlet, at affordable prices.
Tel.: +9714 339 3330

www.venetian-interdecor.com

Venetian A.qxp 1/4/2007 3:08 PM Page 1
Design & Interiors

Design Retreat
"Where the spirit does not work with the hand,

there is no Art."
Leonardo da Vinci
With an artistic luminary such as da Vinci as the inspiration behind their mission
statement, Venetian Inter Décor delivers creativity to transform the empty
canvas of homes and offices into the ideal space.
A dream-child of the Time Machine Group, Venetian Inter Décor caters to
classical and modern style residences, boutique stores, retail outlets, spas and
salons, as well as corporate projects, restaurants and hotels. This new age
décor and project management entity encompasses a design house, a fully
fledged manufacturing unit, state-of-the art technology and an exclusive
classical showroom showcasing international brands.
Whether commercial or residential, Venetian Inter Décor's dynamic team is
equally adept at responding to specific requirements. This involvement extends
from preliminary concepts right through to the actual production and execution.
Customers are guided through the entire process of design and material
selection, along with inputs on customized furniture, carpets, fixtures,
upholstery, linen and detailed accessories, while the extensive portfolio of
designs and special finishes includes thematic murals, intricate wooden
carving and sculptures and architectural glass design.
The synchronized merger of engineering and art is what makes Venetian
Inter Décor special, and an emerging market leader. Since its inception in
2004, Venetian Inter Décor has gradually developed into a multi-faceted interior
design organization comprising different divisions - Design, Contracts and
Manufacturing - handling key aspects of turnkey projects.
The design division ensures each style is unique and each setting defines its
true purpose, while the contract team ensures the workflow is smooth and the
final project exceeds customer satisfaction. The manufacturing division, on the
other hand, provides both soft furnishing and joinery solutions to provide the
uniqueness and quality only available from proper handcrafting.
Embodying the spirit of this talented international team, Venetian Inter
Décor's work reflects the essence of the esteemed clientele. Inspired by the
elegant, classical French and Italian designers and reminiscent of the Victorian
Era, the team at Venetian Inter Décor create interior masterpieces - an
amalgamation of the warmth of Arabic culture with a touch of French elegance.
A unique showroom on Sheikh Zayed Road also showcases French and Italian
décor, timeless furniture classics, intricate carvings and ethnic rustic lines.
Each setting, though different, carries the signature of superior creations and
intrinsic style.
Young at heart and eager in spirit, Venetian Inter Décor aims to be
positioned at the forefront of this industry by combining creative design styles
with a radically thorough approach to execution. In achieving this, the company
ensures quality custom interiors, whether for the kitchen, bedroom, bathroom or
a unique piece for any part of the house or retail outlet, at affordable prices.
Tel.: +9714 339 3330

www.venetian-interdecor.com

Opulent Flooring
Emtex's works of art are found in all the public areas of the
world's most luxurious hotel, the Burj Al Arab. Stunningly beautiful,
their signature pieces are partly responsible for Emtex's catapult
into the international market place.
Carpeting the Jumeirah Burj Al Arab
Best of Dubai 161 83 Best of Dubai

Opulent Flooring
Emtex's works of art are found in all the public areas of the
world's most luxurious hotel, the Burj Al Arab. Stunningly beautiful,
their signature pieces are partly responsible for Emtex's catapult
into the international market place.
Carpeting the Jumeirah Burj Al Arab
Best of Dubai 161 83 Best of Dubai

In tandem with most Gulf states, oil-based
revenues have traditionally dominated the
economic sector. However the U.A.E. and
particularly Dubai has pursued an enlightened
strategy based on economic diversification,
notably into financial services, tourism and
manufacturing. Emtex, a manufacturer of pure
New Zealand wool hand tufted carpets is a
perfect example of the ideal company the
emirate wants to see flourish.
Established in 1993 as the first hand tufted
carpet factory in the region, Emtex have had
the privilege to be involved in some of the most
prestigious projects carried out throughout the
GCC and Middle East, with projects completed
as far a field as in France, UK and US.
In interior design terms, opulent floorings -
either carpets or rugs - are as essential as the
icing on a cake, and along with fine upholstery
and curtains they represent the final design
accoutrements to any well appointed space. It prepare the canvas which is stretched onto the Emtex's works of art are found in all the
is for these reasons that the carpet designers at tufting frame. Teams of skilled hand tufters then public areas of the world's most luxurious hotel,
Emtex work extensively with some of the world’s begin the process of tufting the carpet design, the Burj Al Arab. Stunningly beautiful, their
leading Interior Designers to develop carpet colour by colour and shape by shape, using signature pieces are partly responsible for
patterns to suit the individual needs of their VIP custom coloured yarns until the whole Emtex's catapult into the international
clients. With customisation and convenience as designated area is accurately and completely market place. Elevating carpet design
core priorities, hand crafted carpet samples are covered with woolen tufts. to a rare art, connoisseurs understand the
provided free-of-charge usually within 48 hours Once the tufting process is completed, the unique mix of artistry and quality when they
of receiving approved design with colour carpet is latexed with a secondary backing and see an Emtex carpet. With the proliferation of
details given so as to make the interior then transferred to the finishing section where more luxury hotels and palaces in the pipeline,
designer’s life easier. Once the samples are the skilled process of cropping , shearing and Emtex is clearly on a magic carpet ride to
approved, 100 per cent Pure New Zealand carving is carried out by hand, ensuring that the global success.
Wool dyed in customised colours are ordered carpet is finished perfectly smooth and that the
from Emtex’s overseas suppliers. design areas are perfectly embossed to meet Tel.: +9714 881 5662
Emtex carpets in the Burj Al Arab
Prior to the yarn arriving at the factory, artists the quality expectations of individual clients. www.emtexcarpet.com

In tandem with most Gulf states, oil-based
revenues have traditionally dominated the
economic sector. However the U.A.E. and
particularly Dubai has pursued an enlightened
strategy based on economic diversification,
notably into financial services, tourism and
manufacturing. Emtex, a manufacturer of pure
New Zealand wool hand tufted carpets is a
perfect example of the ideal company the
emirate wants to see flourish.
Established in 1993 as the first hand tufted
carpet factory in the region, Emtex have had
the privilege to be involved in some of the most
prestigious projects carried out throughout the
GCC and Middle East, with projects completed
as far a field as in France, UK and US.
In interior design terms, opulent floorings -
either carpets or rugs - are as essential as the
icing on a cake, and along with fine upholstery
and curtains they represent the final design
accoutrements to any well appointed space. It prepare the canvas which is stretched onto the Emtex's works of art are found in all the
is for these reasons that the carpet designers at tufting frame. Teams of skilled hand tufters then public areas of the world's most luxurious hotel,
Emtex work extensively with some of the world’s begin the process of tufting the carpet design, the Burj Al Arab. Stunningly beautiful, their
leading Interior Designers to develop carpet colour by colour and shape by shape, using signature pieces are partly responsible for
patterns to suit the individual needs of their VIP custom coloured yarns until the whole Emtex's catapult into the international
clients. With customisation and convenience as designated area is accurately and completely market place. Elevating carpet design
core priorities, hand crafted carpet samples are covered with woolen tufts. to a rare art, connoisseurs understand the
provided free-of-charge usually within 48 hours Once the tufting process is completed, the unique mix of artistry and quality when they
of receiving approved design with colour carpet is latexed with a secondary backing and see an Emtex carpet. With the proliferation of
details given so as to make the interior then transferred to the finishing section where more luxury hotels and palaces in the pipeline,
designer’s life easier. Once the samples are the skilled process of cropping , shearing and Emtex is clearly on a magic carpet ride to
approved, 100 per cent Pure New Zealand carving is carried out by hand, ensuring that the global success.
Wool dyed in customised colours are ordered carpet is finished perfectly smooth and that the
from Emtex’s overseas suppliers. design areas are perfectly embossed to meet Tel.: +9714 881 5662
Emtex carpets in the Burj Al Arab
Prior to the yarn arriving at the factory, artists the quality expectations of individual clients. www.emtexcarpet.com

"He who has health has hope;
and he who has hope has everything."
Arabic proverb,
Anonymous
CHAPTER 10
Health & Beauty
Courtesy of Jumeirah Group

"He who has health has hope;
and he who has hope has everything."
Arabic proverb,
Anonymous
CHAPTER 10
Health & Beauty
Courtesy of Jumeirah Group

american hospital.qxp 12/27/2006 1:11 PM Page 1
Health & Beauty

Forever Care
The American Hospital Dubai provides quality, cost effective, American

standard healthcare to meet the needs of Dubai and the surrounding Gulf
states through comprehensive primary, secondary and tertiary care
services on an inpatient, outpatient and referral basis.
Each year almost half a billion dollars is pumped into the UAE’s Healthcare
system, and the public and private facilities available to the nation’s residents
boast the latest in technology, resources and professional expertise.
This was not always the case. Up until a decade ago, healthcare in the UAE
was limited to a handful of respectable but over-populated government-run
public hospitals and clinics. As the population grew to 1.2 million, so did the
demand for Western-equivalent medicine on par with International, namely
American, standards.
Ask anyone in town to name the best hospital in Dubai, and the answer
would be the American Hospital Dubai. A landmark in the city, The American
Hospital Dubai (AHD), a 143 bed acute care, general medical / surgical hospital
was established in 1996 and has proven itself to be a leader among private
and medical centers in the Emirate. The Hospital was planned, designed, built
and equipped to meet American Standards of Healthcare. The hospital
operates to these standards and all its physicians are North American Board
Certified or of equivalent Western training programs, such as those in the United
States, the United Kingdom and Canada. Catering to quality medicine, AHD is
the first hospital in the Middle East to be accredited by the Joint Commission
International Accreditation (JCIA); a subsidiary of the United States based Joint
Commission on Accreditation of Healthcare organizations (JCAHO).
This pioneering initiative has not only eased the worries of Dubai’s residents,
it has also heralded the creation of a thriving health industry. Projects such as the
US$ 1.8 billion Dubai Healthcare City – the strategic vision of General Sheikh
Mohammed Bin Rashid Al Maktoum, Vice President, Prime Minister of UAE,
Ruler of Dubai– seek to strengthen Dubai as a global hub for specialized
healthcare and a center for medical education and research. The spearhead for
all of this was AHD. Despite the expensive mandate, “AHD is committed to
provide American Standard Healthcare with the highest quality of patient care”,
says Michael French, CEO.
Eliminating the need to travel abroad for treatment, AHD continued to
expand its facilities to include an 180,000 square foot Outpatient Medical
Building, to enable the continued expansion of physician specialties, which was
opened in September 2006. He adds, “We remain committed to our continuous
investment in new technologies, services and American Board Certified or
equivalent standard Physicians.”
AHD is a leader in primary and secondary programs that have been
expanded into the more complex tertiary programs such as the newly
established Cancer Care Center, as well its Heart Center, offering the complete
spectrum of cardiac care from Cardiology, Interventional Cardiology and the
Beating Heart Cardiothoracic surgery. This is in addition to the well established
Total Joint Replacement and Diabetes Centers.
The AHD Total Joint Replacement Center is the first of its kind in the Middle
East and the fourth worldwide after similar centers in Holland, Spain and Britain.
Dr. Samih Tarabichi, the Center’s Director has performed over 4000 joint
replacements and holds two surgical patents used in knee joint replacement.
With a dedicated approach to improving services, “We expect to see more
hospitals seeking international accreditations and investment in newer
technologies and expertise”, remarks French.
Tel.: +9714 336 7777

www.ahdubai.com

american hospital.qxp 12/27/2006 1:11 PM Page 1
Health & Beauty

Forever Care
The American Hospital Dubai provides quality, cost effective, American

standard healthcare to meet the needs of Dubai and the surrounding Gulf
states through comprehensive primary, secondary and tertiary care
services on an inpatient, outpatient and referral basis.
Each year almost half a billion dollars is pumped into the UAE’s Healthcare
system, and the public and private facilities available to the nation’s residents
boast the latest in technology, resources and professional expertise.
This was not always the case. Up until a decade ago, healthcare in the UAE
was limited to a handful of respectable but over-populated government-run
public hospitals and clinics. As the population grew to 1.2 million, so did the
demand for Western-equivalent medicine on par with International, namely
American, standards.
Ask anyone in town to name the best hospital in Dubai, and the answer
would be the American Hospital Dubai. A landmark in the city, The American
Hospital Dubai (AHD), a 143 bed acute care, general medical / surgical hospital
was established in 1996 and has proven itself to be a leader among private
and medical centers in the Emirate. The Hospital was planned, designed, built
and equipped to meet American Standards of Healthcare. The hospital
operates to these standards and all its physicians are North American Board
Certified or of equivalent Western training programs, such as those in the United
States, the United Kingdom and Canada. Catering to quality medicine, AHD is
the first hospital in the Middle East to be accredited by the Joint Commission
International Accreditation (JCIA); a subsidiary of the United States based Joint
Commission on Accreditation of Healthcare organizations (JCAHO).
This pioneering initiative has not only eased the worries of Dubai’s residents,
it has also heralded the creation of a thriving health industry. Projects such as the
US$ 1.8 billion Dubai Healthcare City – the strategic vision of General Sheikh
Mohammed Bin Rashid Al Maktoum, Vice President, Prime Minister of UAE,
Ruler of Dubai– seek to strengthen Dubai as a global hub for specialized
healthcare and a center for medical education and research. The spearhead for
all of this was AHD. Despite the expensive mandate, “AHD is committed to
provide American Standard Healthcare with the highest quality of patient care”,
says Michael French, CEO.
Eliminating the need to travel abroad for treatment, AHD continued to
expand its facilities to include an 180,000 square foot Outpatient Medical
Building, to enable the continued expansion of physician specialties, which was
opened in September 2006. He adds, “We remain committed to our continuous
investment in new technologies, services and American Board Certified or
equivalent standard Physicians.”
AHD is a leader in primary and secondary programs that have been
expanded into the more complex tertiary programs such as the newly
established Cancer Care Center, as well its Heart Center, offering the complete
spectrum of cardiac care from Cardiology, Interventional Cardiology and the
Beating Heart Cardiothoracic surgery. This is in addition to the well established
Total Joint Replacement and Diabetes Centers.
The AHD Total Joint Replacement Center is the first of its kind in the Middle
East and the fourth worldwide after similar centers in Holland, Spain and Britain.
Dr. Samih Tarabichi, the Center’s Director has performed over 4000 joint
replacements and holds two surgical patents used in knee joint replacement.
With a dedicated approach to improving services, “We expect to see more
hospitals seeking international accreditations and investment in newer
technologies and expertise”, remarks French.
Tel.: +9714 336 7777

www.ahdubai.com

DHTC_L1.QXP 12/9/06 2:58 AM Page 1
Health & Beauty

Fitter Forever
“Since 2003, our mandate under the guidance of His Highness General
Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President, Prime
Minister and Ruler of Dubai, has been to create a specialist Centre that
harmonises conventional and alternative medicine to provide relief for
chronic conditions”, explains Dr Upendra Acharya, the centre’s medical
director and himself a Dermatologist and Energy Medicine specialist.
168 Best of Dubai

What do you do if you are physically run-down and lifestyle are more vital in determining this over genes
mentally exhausted? What if you have tried to get alone. This is why the majority of these allopathic
conventional medical relief from all manner of chronic practitioners have taken nature’s bounty and diverse
ailments without success? Or if none of the above applies, traditional wellness systems on board in addition to their
and all you want is to stay fit and healthy, what are the standard medical practice. Take Traditional Chinese
options? Medicine (TCM) for instance. One of the most popular
First there’s the allopathic route, which involves surgical specialties at DHTC, the principles and thinking behind
repair or removal, where an isolated body part is targeted this complete medical system dates back 3,000 years! “In
for attention. Drugs, often causing side-effects of varying both India and China, wellness and illness were
seriousness, are commonly used as part of the treatment - considered opposite forces, where wellness held illness in
or to alleviate symptoms and even side-effects of other balance. Doctors therefore realised that the focus should
drugs. be on achieving harmony of mind, body and spirit as a
Dr Upendra Acharya, Then there are alternative or complementary treatments means of preventing illness. In fact this is the origin of the
Dermatologist and
Energy Medicine Specialist that fall under the category of the ‘Holistic’ approach. This ‘Ying Yang’ symbol of the sun and moon representing
is a general term for any therapy intended to treat the opposites in harmony”, explains Dr Maria Ridao Alonso,
individual as a whole – Head of TCM at DHTC. Strengthening the immune system
mind, body, soul. is fundamental in this medical system. “The body consists
When holistic medicine is used alone instead of of Qi or energy, as well as moisture and blood that
allopathic remedies, outside the realm of modern circulates through bodily channels called ‘meridians’.
conventional medicine, it is called ‘Alternative’. Good health can only exist when these three flow
However, when a holistic treatment is practised alongside uninhibited through the body”, she explains.
conventional medicine, it is referred The challenge the DHTC team face however is not to
to as ‘Complementary’. stem disease, or to treat the increasing numbers of
Expertly merging these two approaches is the Dubai patients that visit the clinic every day. It is above all to
Herbal & Treatment Centre (DHTC). “Since 2003, our “change perceptions in terms of disease prevention by
mandate under the guidance of His Highness General abandoning a quick-fix approach in favour of integrated
Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice holistic tactics”, explains Dr Sean Penny, Homeopath and
President, Prime Minister and Ruler of Dubai, has been to Family Doctor. This includes embracing wholesome
create a specialist Centre that harmonises conventional choices when it comes to diet, supplementation products
and alternative medicine to provide relief for chronic such as vitamins, natural medication and immune
conditions”, explains Dr Upendra Acharya. strengthening as well as detoxifying treatments. He
Whilst merely tackling symptoms may be standard believes that the aim of DHTC should not be to merely
practice elsewhere, at the DHTC the prevention of disease tackle chronic ailments but to “put in place a lifestyle
in order to increase longevity and vitality are pivotal wellness programme that will stop disease from
objectives common to all nine therapies practised at this manifesting itself in the first place.”
pristine facility. To this end, the DHTC has established a meticulously
Secluded in ample manicured gardens, the team of 24 devised three-month package aimed at “generally healthy
internationally qualified medical personnel tend, nurture people who want to fine tune their overall fitness levels
and heal. Friendly and calming, the overall ambience of and slow down the aging process”, Dr Penny says. “By
the spacious treatment centre is so unlike the cold and charting patients’ biological age with simple, rapid testing
sterile feel of other clinics that it's easy to forget that DHTC at the start of the process, we then introduce them to our
is the world’s only integrated facility, with both the ISO comprehensive range of treatments which, if experienced
9001:2000 Quality Management and ISO 14001:2004 in combination, work towards reducing biological age in
Environment Management certification. “At DHTC we an achievable and clearly measurable way. It is an
believe in prevention first, treatment next and wellness exciting process that everyone should consider as a
above all. Our holistic focus reflects the expanding foundation to his or her health and vitality”, he feels.
awareness of our patient-base of all ages and different In addition to Yoga and Tai Chi lessons, a new adjacent
walks of life who are embracing our philosophy and this is spa facility on the cards and a comprehensive wellness
why we are flourishing”, Dr. Acharya explains. programme aimed at children, things are moving fast at
This expanding awareness at the root of DHTC. Despite the growing worldwide popularity of
complementary health is seen as the basis of the so- complementary health, the staff’s biggest challenge is to
called ‘New Age’ movement. Originating in the East, this “Change perceptions about what we do here. This is
philosophy, giving supreme importance to a healthy mind- neither a spa nor a hospital – it is a unique facility
bodysoul connection, gained momentum in the West in dedicated to treatment options that embrace the entire
the Sixties. Since then it has embraced all areas of organism in a delicate interaction between physical,
popular western culture, particularly the medical field. This mental, spiritual, genetic and environmental factors”, says
is not to say that the operation at DHTC veers towards the Dr Acharya. “Our job is to introduce patients to the idea of
faddish or the exclusive spa mode; on the contrary. “We combining traditional medicine with naturopathy overall
are keen to ensure that the bona fide medical aspect of in a bid to adopt a more holistic approach to wellbeing”,
this facility is maintained wherein our complementary he explains.
treatments fit into a well balanced range that makes the Excellent facilities, professional team, fair rates and top
clinic both unique and able to tackle, as well as prevent practitioners notwithstanding, ultimately challenges
disease in a multi-pronged way”, explains Mohammed remain. “Sometimes, patient’s expectations are unrealistic;
Hadi Al-Marashi, Administrative Director, DHTC. sometimes they expect positive results too soon.
Whilst good genes count, good choices count even Sometimes they do not follow the proper treatment course
more on the path of a long and healthy life. Resolutely and discouragement may set in…Managing these
complementary in their approach, every practitioner at tendencies whilst ensuring the best possible care is a
DHTC believes that a positive attitude and a healthy fundamental”, says Marianne Gerstner, Head Nurse,
Best of Dubai 169

Business Development Executive. With a detoxifier, because it stimulates the

growing patient base and reputation, in lymphatic vessels to remove excess fluid,
combination with Dubai’s openness get toxins moving along into the
towards quality and innovation in every bloodstream, stimulate the lymph nodes,
sphere, “Our message and approach is and get the bloodstream working better. In
coming across strongly – we are this way it is an excellent preventative
definitely going places”, she laughs. measure for overall health.
I often see pregnant women, because
How does your practice promote holistic MLD can help with swollen ankles and
wellness and combat chronic disease? puffiness during pregnancy. It is also
excellent for any pathology that involves
Dr. Manoj Kumar, Ayurveda swelling, or ‘oedema’. This can include
Dr Manoj Kumar Dr Maria Alonso “To promote holistic wellness in chronic orthopaedic problems like broken bones,
Ayurveda & Rehabilitation Medicine Traditional Chinese Medicine (TCM)
& Ozone Therapy conditions like joint pains, nerve, muscle sprains and strains, or inflammation after
and bone problems I use an integrated orthopaedic surgery. It can help with osteo
approach, combining Ayurveda with problems, too, like arthritis, and even
Rehabilitation medicine. The majority of soothes sinusitis - I can drain the sinuses
my patients are on a number of through manipulation of the hard and soft
medicines for different complaints. For palates on the roof of the mouth.”
example, a diabetic patient will also
have high blood pressure and high Dr Ryan Penny, Clinical Homepath, Child
cholesterol, or other complications Care, Family Health
arising from diabetes. When we “We apply an advanced form of clinical
approach these ailments holistically Homoeopathy known as Homotoxicology.
through Ayurveda, the majority of these This is the study of the effects of anything
symptoms subside. I integrate one of the that proves to be toxic to the Human body.
oldest medical sciences in the world As we know, the body is continually
Dr Travis Mitchell Elizabeth Crawford
with the youngest specialty in modern attempting to maintain a balance of
Chiropractic Manual Lymphatic Drainage (MLD) medicine for the ultimate benefit of the function known otherwise as Homeostasis.
patient. In people with diabetic nerve Anything that may upset this balance
problems, the use of diagnostic tools like could be termed a ‘Homotoxin’. It is our
Foot Scanner can identify high-pressure main goal to facilitate the body’s dealing
areas, and we can prevent the with these homotoxins in such a way as to
development of foot ulcers, for instance. promote their most effective elimination.
The use of Ayurvedic herbal This process ultimately results in effective
preparations in these cases can reduce management of acute conditions, as well
the number of allopathic drugs.” as reduces the risk of development of
chronic disease. Once however a chronic
Dr. Maria Alonso, Traditional Chinese disease has established itself, the
Medicine (TCM) management focuses on attempting to
“TCM is a complete medical system that reverse or at least delay the progression of
is ideal for the prevention, diagnosis and the disease processes.
treatment of disease for over 3000 Our practice is holistic in that we
Dr Ryan Penny Dr Asha Rani years. The emphasis of the system address three levels of management,
Clinical Homepath, Child Care, Ayurveda & Colon Hydrotherapist however, is strongly focused towards namely therapeutic life style change,
Family Health
prevention rather than mere cure. In the management of the ‘terrain’ and
olden days if Chinese doctors lost a management of the specific disease itself.”
patient at the royal court, he would be
killed in retribution. So through a sense When did you first become involved in this
of self preservation, practitioners branch of complementary medicine and
devised a system based on retaining why?
good health above all.”
Dr. Maria Alonso, TCM
Dr. Travis Mitchell, Chiropractic “I started to experiment with TCM whilst
“Chiropractic doesn’t treat disease; it working as an allopathic doctor in
promotes optimal functioning of your Germany. My husband, a dentist, got me
body. The goal is to work with the interested and I soon realised TCM had a
muscles, joints and nervous system to lot to offer. Unfortunately it is sometimes
achieve this. A chiropractor is similar to grossly mistaken as being only a single
Dr Sean Penny Mohammed Al Marashi
Homoeopathy Administrative Director
a motor mechanic. You take your car to therapy, like acupuncture. This is not the
a mechanic for a service and so you case - there are a variety of treatment
should visit a chiropractor for regular methods and herbal preparations too,
spinal checks and adjustments before which do not have the side effects of
pain occurs.” conventional drugs”.
Elizabeth Crawford, Manual Lymphatic Dr. Asha Rani, Ayurveda

Drainage (MLD) “My father treats people suffering from
“MLD can aid in general well-being, as a asthma respiratory infections with fresh
170 Best of Dubai

herbal medicines. When they come back complementary for the ultimate good of
and report significant improvements in the patient.”
their health conditions, this inspired me
to study Ayurveda.” How do you rate Dubai’s development as
a centre for complementary therapies?
Dr. Travis Mitchell, Chiropractic
“I have been going to the chiropractor Dr. Manoj Kumar, Ayurveda
since I was three months old, and when I “Dubai is a pivotal location place for the
was a child, every small bump or niggle, integration of Eastern and Western
I would go to the chiropractor, not medicine, as we get different nationalities
because my parents were from all over the world. I am sure that in
hypochondriacs, but because they knew the future, DHTC will continue to be a
the value of chiropractic. My father had a hub for complementary medicine
massive injury and the chiropractor specialties handled with a scientific
walked him through every stage of his outlook -working towards a common
recovery, and I saw what it did for him. In goal: holistic patient care.”
fact, that’s the best thing about being a
chiropractor - my patients say that Dr. Travis Mitchell, Chiropractic
they’re so thankful they have me in their “Complementary therapies are accepted
life, because it means someone will be well in Dubai by both mainstream
there with them every step of the way.” doctors and patients. Maybe it’s because
we’re from all different parts of the world,
Elizabeth Crawford, Manual Lymphatic so we each bring something different
Drainage here - chiropractic, Chinese medicine
“I qualified as a licensed practitioner of etc. There a plenty of options here.”
manual lymphatic drainage massage in Chiropractic all though relatively
2001, before that I had been working as unknown in Dubai is growing remarkable
a massage therapist specialising in quickly. Many new Chiropractors are
cancer and palliative care. I came arriving because of the need in the UAE.
across a lot of lymphodoema in my
patients, a lot of whom had had major Elizabeth Crawford,
surgeries or had had lymph nodes Manual Lymphatic Drainage
removed. I decided to specialize in it, “It’s really taking off now - when I arrived
and I trained at the Vodder School in four years ago, very little was known. It’s
Austria, and also at a Lymphodoema also positive that the Ministry of Health is
Inpatient facility in Germany. getting involved, so that we can
Lymphodoema is my passion.” standardise practices.”
Dr Ryan Penny, Clinical Homepath, Child Dr Ryan Penny, Clinical Homepath, Child
Care, Family Health Care, Family Health
“I first became interested in “Dubai might well be the ideal place for
Homoeopathy in 1992. I then qualified as a genuinely integrated medical
a licensed Homoeopathic practitioner in management system to thrive. The rate
South Africa in 1999. I was interested in at which most things generally move,
being involved in a form of health care along with a solid integrated facility like
that was able to address the majority of the DHTC, I am sure that Dubai can be
non-surgical conditions in a way that an example of comprehensive and
went beyond mere symptom patient focussed health care.”
management. I have a respect for the
advances in surgery and conventional What particular challenges do you face in
medicine but at the same time feel that developing your practice?
there are many conditions that can be
well managed without exposing the Dr. Manoj Kumar, Ayurveda
patient to unnecessary drugs and their “The main challenge is to create
side effects. I believe in an integrated awareness about healthy living and
approach to the patient for the good of eating habits among the general public.
the patient. There are many good Ayurveda firmly believes that ‘Man is
conventional medical practitioners and I what he eats’, but we eat a lot of food
believe that in order to have a genuine materials in different, less desirable
balance between conventional and forms: Pre- cooked, half cooked, re-
complementary medicine, we need more cooked, roasted, canned, preserved,
practitioners on the side of the chilled, and flavoured and so on.
complementary that are not antagonistic People expect sudden recovery from
towards the conventional. I chose chronic illness when they approach
Homotoxicology as I firmly believe that complementary practitioners. The
this new and advanced form of majority of them come as a last resort
Homoeopathy is indeed a bridge just for a trial, but they want miracles. In
between the conventional and this part of world, many people believe
Best of Dubai 171

that Ayurveda is synonymous with regularly - last year I went to the UK and
massage and beauty treatment. That is this year I’m going to Germany, to
not the case; it represents only about five continue to learn and develop.”
to ten per cent of the total treatment
options in Ayurveda. We are trying to Dr Ryan Penny, Clinical Homeopath, Child
change that image.” Care, Family Health
“Showing people that Homoeopathy has
Dr. Maria Alonso, TCM not remained in the dark ages but has
“TCM is growing from strength to strength, rather developed along the scientific
and my practice reflects this increasing pathway in the form of Homotoxicology is
popularity. The TCM department has an the principal challenge. The other is to
agreement with the University of Beijing show parents that many of the ways in
and we have doctors and professors in which they are managing their children’s
our team. However, bridging cultural common ailments are not beneficial for
divides can take time and breaking them and that there are safer ways to
through as a female professional also achieving good health.”
comes with its unique challenges.”
How should we promote a healthy
Dr. Travis Mitchell, Chiropractic lifestyle in light of the stresses and strains
“Getting people to understand of modern life?
chiropractic - People come to me with Dr. Maria Alonso, TCM
pain and symptoms. I hate pain and “Detoxification and de-stressing of the
symptoms. More people should come for system through TCM detoxification and
prevention and maintenance, and then relaxation methods, coupled with healthy
they wouldn’t be having those pain and eating habits, regular exercise and
symptoms in the first place. It’s also a learning to control mind as well as
challenge to deal with different languages breathing through systems such as Tai Chi
and cultures, explaining chiropractic to will definitely improve your ability to stay
them. I also have to touch people when healthy and manage the inevitable
I’m examining them, and sometimes stresses of life in a positive way.”
people here are uncomfortable with that.”
Dr. Asha Rani, Ayurveda
Elizabeth Crawford, Manual Lymphatic “In this world of eat-on-the-go, do-it-today,
Drainage we can’t lead a life like a yogi or a saint.
“I would like to see more training courses We have to lead our life with all the
offered here in Dubai with recognized situations. If we follow a few things that are
credentials. Right now I go back to Europe important for our health we can see a
172 Best of Dubai

change. Aspects like healthy food, sleep, attainment of proper meridian flow is
and life style are basic pillars of health, essential.
as well as detoxifying the body regularly,
Yoga, focusing on positive thoughts, and Chinese Decoctions
living in the moment.” Equally pivotal to TCM, they may
taste vile but these ancient and
Dr. Travis Mitchell, Chiropractic individualised herbal decoctions
• Eat and drink correctly - Eat a balanced ideal for detoxification as well as
diet and make sure to supplement treatment and disease prevention work
appropriately, because we don’t always better than many standard medications
get everything we need for our diets. for the treatment of certain conditions.
We also have to drink enough water, In addition, only quality herbs
especially in Dubai where it’s hot. checked by the University of Munich
• Adequate sleep - We should average are used.
seven to eight hours of sleep a night,
preferably in decent air conditions, Colon Hydrotherapy
which isn’t always possible when it’s hot. The foundation of Naturopathy
- Exercise regularly after proper stretching. incorporates natural internal hygiene
- Have a positive attitude about life. that is a painless deep cleansing
• Look after your back - maintain good method for the large intestine with free
posture, take care when lifting heavy flowing water. Ideal for constipation,
things and go for regular chiropractic allergies and candida too, it removes
adjustments. toxins, empowers the immune
system, improves digestion and skin
Elizabeth Crawford, Manual Lymphatic conditions too.
Drainage
“My advice would be to exercise. Ozone Therapy
I don’t go in for all kinds of bizarre Otherwise known as ‘active oxygen’,
treatments, but for instance if I had an this relaxing trans-dermal or
overweight patient I would refer them intravenous, treatment detoxifies the
to a nutritionist. I believe in liver, enforces the decomposition of fats
moderation most of all - everything in like cholesterol and triglycerides,
moderation.” improves circulation, breaks down uric
acid and improves the transport of
Dr Ryan Penny, Clinical Homeopath, oxygen through the blood. It’s also
Child Care, Family Health excellent in killing off bacteria, viruses
“The irony of this question is that and fungi.
because of the stresses of modern life
we actually need to pay more attention to Beauty Therapies
our over all health in order to keep up With the exclusive use of the high-end
with the demands. The truth of the matter cosmetological product ranges, a wide
is that, the greater the demands, the less array of excellent beauty treatments is
we usually do to promote health. This available for men and women at DTHC.
often results in breakdown, and is one of From Swedish, scalp and cellulite
the greatest contributors to the scourge massages to expert facials, try the
that is chronic disease. I generally try to DHTC special: Environmental facial,
help people see this and then structure one hour and 15 minutes of
programs to help them cope with their pamperingbliss. Unmissable.
demanding lifestyle.”
Wellness Boutique
Glossary - Therapies Galore In addition to the standard in-house
Acupuncture pharmacy, the clinic’s nutritionist,
An integral part of Oriental or TCM, it Mary Kerich manages an outlet with
stimulates ‘acupoints’ along the bodies’ one of Dubai’s widest ranges of herbal
meridians or energy paths by using fine supplements, body care products,
needles. Releasing endorphins, this essential oils, specialist books and
‘pin-prick’ methodology promotes holistic brands exclusive to DHTC - like
wellbeing by harmonising and unifying Vital Healthfoods (essential oils), Royal
imbalances present in disease conditions Bodycare, Optimal health systems
so as to avoid illness. and more.
Moxibustion, Acupressure and Tuina • Chiropractic

Massage • Manual Lymphatic Drainage
As perfect health results in the free • Biopuncture
flow of energy throughout the body • Auyervedic Therapies
by 14 meridians, heat, thumb pressure
and massage respectively applied Tel.: + 9714 335 1200
to various acupoints for the www.dubaihtc.com
Best of Dubai 173

Al Habib Medical1_L1.qxp 12/9/06 3:26 AM Page 1
To your health
Health & Beauty
Dubai Healthcare City is bringing the world's best healthcare companies

together in one location. In this quest, they have found, among many
others, The Dr. Sulaiman Al-Habib Medical Centre (HMC) which has been
offering unsurpassed medical care in Riyadh, Saudi Arabia for over ten
years. HMC's underlining philosophy is in line with the ever-changing world
of health-care. Their goal is not merely to stay apace with, but to outshine
the latest advances in patient care and treatment. These are the standards
that the HMC are bringing to their new location in Dubai Healthcare City.
Al-Habib Medical Centre

An individual's greatest asset is their health: one might even say 'your health is
your wealth.' Therefore ensuring proper medical treatment is not a luxury, but a
necessity. This is where Consultant Physicians comes in.
Located in Dubai Healthcare City, Consultant Physicians is the result of a
cooperative partnership between the leading healthcare providers of Saudi
Arabia and Lebanon, the Dr Sulaiman Al-Habib Medical Centre Group (HMC)
and the American University of Beirut Medical Centre, respectively. Consultant
Physicians is not just a new clinic, but a synthesis of two well established and
highly respected factions of the Middle East's flourishing health community. The
Consultant Physicians, however, is just one powerful arm of the Habib Group.
With the founding of Dubai Healthcare City, the emirate is rapidly establishing
itself as a healthcare centre capable of not only servicing the region but
advancing the technology of medical treatment. Dr Sulaiman Al-Habib,
chairman of HMC agrees. "Dubai is the hub for future expansion, that is why we
are investing massively in infrastructure here now."
Dr Habib started his career as a Paediatrician but quickly reinvented himself
as a health care entrepreneur. His experience has proven to him that if the
Habib Group wants to prosper, despite the increased numbers of medical
facilities available in the emirate, then its employees must differentiate
themselves from 'the pack' and provide a truly superior service. "This is essential
in remaining competitive. We are a one-stop shop for people requiring medical
attention," he explains. "Anyone coming to see us has access to the best
laboratory and comprehensive imaging, as well as a team of 80 sub-specialists.
We take health seriously."
174 Best of Dubai

Often patients in search of expert medical treatment are unduly stressed

as they are shunted from one location to the other. At his clinic, there is a
modern laboratory employing only highly qualified technicians utilising
the latest equipment which means test results are quickly and readily
accessible. This is also the case for imaging, including x-rays, CT's, MRI's,
mammograms, ultrasound and bone density analysis. "When it comes to
health care services, convenience and efficiency are essential prerequisites
to patient's peace of mind, and as we all know, stress can kill. This is why we
aim to take away the element of worry by ensuring seamless service",
Dr. Habib adds.
Lofty aspirations and state-of-the-art facilities aside, ultimately it is the staff
that makes the real difference. While having a team of specialists is not
unheard of, the Habib Group takes this to the next level by employing 80 sub-
specialists. This implies rather than just having a paediatrician in-house, for
example, there is a paediatric dermatologist, a paediatric endocrinologist, a
paediatric gastroenterologist and so on. In this manner, patients are
guaranteed the optimum and most thorough possible care.
Another unique feature of Habib Group is its maintenance of a completely
paperless office. From x-rays, to laboratory results, to drop notes, all records
are maintained digitally. "Time stands still for no man", Dr Habib explains, "and
the same is true for technology, we are constantly and tirelessly upgrading
and enhancing the quality of our technological approaches in all fields to
enhance efficiency, ensuring results faster and more reliably".
Having gained his qualifications in the UK, where he is now registered as
a Member of the Royal College of Physicians and was awarded a Diploma in
Child Heath, Dr Al-Habib insists that his doctors have similar superior training
and a minimum of ten years experience. Thus the Habib Group's doctors
were educated in Western Europe, North America, Australia, New Zealand,
South Africa, as well as the American University of Beirut.
Dr Al-Habib has extensive experience in the medical sector. While in
Riyadh, he was Chief of Medical Staff at the University Hospital and Chief of Dr Sulaiman Al-Habib
Best of Dubai 175

Paediatricians at the American Medical

International. Yet, he is more than just a
doctor: he is a businessman. "Being a
noted and well-respected doctor is one
thing, running a high quality clinic is
another", he laughs "however being
successful in these different roles often
requires similar skill-sets." By applying both
perseverance and sincerity, he has
managed these dual roles as evidenced by
the success of the Dr Sulaiman Al-Habib
Medical Centre in Riyadh, Saudi Arabia. It is
from the success of this clinic that Dr Al-
Habib has been able to open Consultant
Physicians in partnership with the region's
most respected medical school.
Looking to the future, the Dr Sulaiman Al-
Habib Medical Centre Group has formed a
partnership with Laborataire Mercel
Merieux, one of the largest laboratories in
Europe, as well as having established tele-
radiology contracts that will allow GCC
hospitals to digitally forward their x-rays to
the Habib Group for analysis by the expert
in-house team. "We have such advanced
equipment, we can do it," argues Dr Al-
Habib in reference to both opportunities.
"We also have the basic desire to add value
to our brand by joining forces with the best
names worldwide so as to bring true
excellence in health care to this region".
An optimist-cum-medical realist whose
eternal motto is 'onwards and upwards,' Dr
Al-Habib is cementing his foray into Dubai
Healthcare City by choosing it as the
operating hub for the Habib Medical Group.
"This will complement the existing centre in
Riyadh and also benefits all our other
operations in the area", he concludes.
"When it comes to success, co-operation is
another vital necessity. Any business, even
a health care business, is like a living
organism. All the parts should work in
unison in order to strengthen the whole".
Tel.:+9714 362 2999

www.aub-dubai.com
176 Best of Dubai

Best of Dubai 177

Manchester Clinic2.qxp 12/28/2006 4:51 PM Page 1
Health First
Health & Beauty All specialized units are managed
and directed by international
professors, consultants and well-
trained staff powered by a solid
computerized recording system.
Consulting services are supported
by accessible connections to
Established by Dr Nabil Mitry in 1994 as a British standard international institutes and
foundations.
Medical facility in cooperation and accreditation with Manchester
Clinics UK, Manchester Clinics-Dubai is part of this network of
dynamic medical facilities that is reinforcing the Emirates
position as a centre for quality medical care.
Dr. Nabil Mitry,
Owner & Founder
With an international team of professors, The Plastic Surgery Unit offers artistic solutions
specialists, technicians and staff working together carried out by leading experts and a full range of
for comprehensive quality care, the Manchester cosmetic, plastic and reconstructive surgeries,
Clinics hallmark underscored by trust, care and including abdominoplasty, dermolipectomy,
expertise lives on. liposuction, breast augmentation and reduction,
By utilising innovative procedures and rhinoplasty as well as face lifts.
treatments, as well as effective preventative care The Obstetric and Gynaecology unit
and education, this medical landmark in Dubai guarantees the highest standards of care and
provides families and corporates with the advanced medical services with the latest
most advanced treatments available locally diagnostic facilities - ultrasound and Doppler
and worldwide. ultrasound examinations and laser therapy - for
Treating ailments aside, its emphasis is on the treatment of all gynaecological disorders.
promoting good health, which is not merely the Fully packaged for antenatal care, female
absence of disease, but a positive feeling of infertility, post menopausal disorders, female
physical and mental well-being. "The advanced hormonal disorders, contraception, laparoscopy
diagnostic and therapeutic tools available to and deliveries.
Manchester Clinics ensure that patients attending The Internal Medicine unit staff applies
the clinic receive the optimum treatment within evidenced based medical programmes for
modified health care programmes and are chronic diseases such as hypertension and
provided with continuous follow-up that includes diabetes mellitus. It also provides the most
the implementation of the highest standards of accurate methodology for treatment of acute
quality in medical services", explains Dr Mitry. diseases and emergency cases supported by
As a result of their recognised success, this computerised diagnostic results.
professional facility with a humane face is The Manchester Clinic paediatric services are
positioned as a market leader in the health care both child and family oriented, supporting the
industry in UAE. With patients treated in a friendly management and treatment through education,
and relaxed atmosphere, it is the ideal preventive medicine approaches and family
establishment for meeting the health care needs advice to develop children's health. Services
of the community overall. include general paediatric, neonate and
Welcome to the Manchester Clinics specialist premature baby care, paediatric endoscopies in
consulting: Urology Clinic, General Surgery Unit, addition to vaccination and immunization.
Plastic Surgery Unit, Obstetrics and Gynaecology The General Practitioner Service offers basic
Unit, Internal Medicine Unit, Paediatric Unit, care and first aid, emergency services, follow-up
General Practitioners Unit and Dental Surgery Unit. and referral as well as executive health checks.
The Urology Unit has the latest high-tech While the Dental Surgery Unit boasts up-to-date
equipment to provide a full range of urological hygienic sterilisation equipment and panoramic x-
services within international parameters. This ray facilities for general dentistry, cosmetic
includes Cystoscopic Examination, Urodynamic dentistry and dental hygiene.
studies, Microwave Hypothermia therapy, 3D All Manchester Clinic services are
Ultrasound examination and Laser Therapy. complemented by integrated diagnostics and
There is also a treatment facility for both male and laboratory facilities, comprising ten specialised
female infertility, sexual dysfunction, stress units, including haematology, biochemistry,
incontinence and a specialised unit for serology, microbiology and parasitology, all under
treatment of paediatric urological problems and the supervision of Gordon Laboratory, UK.
congenital anomalies. "Within Manchester Clinics all our services are
The General Surgery Unit provides a range of imparted only after a thorough evaluation of the
surgical services with the support of an advanced patients' current health status with analysis of their
endoscopic and unique surgical laser facility medical histories. Offering the appropriate cure
that minimizes the risk of bleeding and scar can only come after appropriate due diligence",
formation, assisting the rapid healing of wounds. Dr Mitry concludes.
The unit is also equipped with a wide range of
investigatory procedures for managing Tel.:+9714 344 0300
emergency and elective surgeries. www.manchester-clinic.com

Manchester Clinic2.qxp 12/28/2006 4:51 PM Page 1
Health First
Health & Beauty All specialized units are managed
and directed by international
professors, consultants and well-
trained staff powered by a solid
computerized recording system.
Consulting services are supported
by accessible connections to
Established by Dr Nabil Mitry in 1994 as a British standard international institutes and
foundations.
Medical facility in cooperation and accreditation with Manchester
Clinics UK, Manchester Clinics-Dubai is part of this network of
dynamic medical facilities that is reinforcing the Emirates
position as a centre for quality medical care.
Dr. Nabil Mitry,
Owner & Founder
With an international team of professors, The Plastic Surgery Unit offers artistic solutions
specialists, technicians and staff working together carried out by leading experts and a full range of
for comprehensive quality care, the Manchester cosmetic, plastic and reconstructive surgeries,
Clinics hallmark underscored by trust, care and including abdominoplasty, dermolipectomy,
expertise lives on. liposuction, breast augmentation and reduction,
By utilising innovative procedures and rhinoplasty as well as face lifts.
treatments, as well as effective preventative care The Obstetric and Gynaecology unit
and education, this medical landmark in Dubai guarantees the highest standards of care and
provides families and corporates with the advanced medical services with the latest
most advanced treatments available locally diagnostic facilities - ultrasound and Doppler
and worldwide. ultrasound examinations and laser therapy - for
Treating ailments aside, its emphasis is on the treatment of all gynaecological disorders.
promoting good health, which is not merely the Fully packaged for antenatal care, female
absence of disease, but a positive feeling of infertility, post menopausal disorders, female
physical and mental well-being. "The advanced hormonal disorders, contraception, laparoscopy
diagnostic and therapeutic tools available to and deliveries.
Manchester Clinics ensure that patients attending The Internal Medicine unit staff applies
the clinic receive the optimum treatment within evidenced based medical programmes for
modified health care programmes and are chronic diseases such as hypertension and
provided with continuous follow-up that includes diabetes mellitus. It also provides the most
the implementation of the highest standards of accurate methodology for treatment of acute
quality in medical services", explains Dr Mitry. diseases and emergency cases supported by
As a result of their recognised success, this computerised diagnostic results.
professional facility with a humane face is The Manchester Clinic paediatric services are
positioned as a market leader in the health care both child and family oriented, supporting the
industry in UAE. With patients treated in a friendly management and treatment through education,
and relaxed atmosphere, it is the ideal preventive medicine approaches and family
establishment for meeting the health care needs advice to develop children's health. Services
of the community overall. include general paediatric, neonate and
Welcome to the Manchester Clinics specialist premature baby care, paediatric endoscopies in
consulting: Urology Clinic, General Surgery Unit, addition to vaccination and immunization.
Plastic Surgery Unit, Obstetrics and Gynaecology The General Practitioner Service offers basic
Unit, Internal Medicine Unit, Paediatric Unit, care and first aid, emergency services, follow-up
General Practitioners Unit and Dental Surgery Unit. and referral as well as executive health checks.
The Urology Unit has the latest high-tech While the Dental Surgery Unit boasts up-to-date
equipment to provide a full range of urological hygienic sterilisation equipment and panoramic x-
services within international parameters. This ray facilities for general dentistry, cosmetic
includes Cystoscopic Examination, Urodynamic dentistry and dental hygiene.
studies, Microwave Hypothermia therapy, 3D All Manchester Clinic services are
Ultrasound examination and Laser Therapy. complemented by integrated diagnostics and
There is also a treatment facility for both male and laboratory facilities, comprising ten specialised
female infertility, sexual dysfunction, stress units, including haematology, biochemistry,
incontinence and a specialised unit for serology, microbiology and parasitology, all under
treatment of paediatric urological problems and the supervision of Gordon Laboratory, UK.
congenital anomalies. "Within Manchester Clinics all our services are
The General Surgery Unit provides a range of imparted only after a thorough evaluation of the
surgical services with the support of an advanced patients' current health status with analysis of their
endoscopic and unique surgical laser facility medical histories. Offering the appropriate cure
that minimizes the risk of bleeding and scar can only come after appropriate due diligence",
formation, assisting the rapid healing of wounds. Dr Mitry concludes.
The unit is also equipped with a wide range of
investigatory procedures for managing Tel.:+9714 344 0300
emergency and elective surgeries. www.manchester-clinic.com

Health & Beauty
Integrated Medicine – the way forward Plastic Surgery Works
The healing process is as important as the technology itself On the cutting edge of Aesthetic Surgery,
and compassionate medical care has been the formula of our Dr Sanjay Parashar uses innovative technology
success, says Dr Rajkumar, Medical Director and Specialist and skilled artistry to create the desired results.
Physician of Unicare.
Dr. Parashar
encapsulates a culture of speed, consumerism

and youthfulness. This has increased demand
for ‘minimally invasive procedures’ and Dr
Parashar has introduced many to his wealthy
menu of medical solutions. These procedures
ranging from mini face lift, neck lift to
minimal incision breast lift and mini tummy
tuck allow them to return to real life quickly,
causing minimal disruption. Dr Parashar has
also introduced ‘twilight anaesthesia’ to his
repertoire, which is minimally invasive
and less risky, and is highly recommended for
Dr. Rajkumar, is a specialist in Internal Medicine who times for appointments and continuity of care with its cost and convenience benefits. Most
trained in India and the UK, set up his practice in familiar doctors. “This helps families to form importantly it benefits the surgeons’ ability
1995 with the help of his Paediatrician wife, Samitha. a long term relationship with UniCare, which to assess immediate outcomes, enhancing
The dynamic couple soon realised that their further enhances the quality of care they receive”, optimum results.
partnership with the community could be further explains Dr. Rajkumar. So-called ‘body contouring’ is currently the
enhanced by providing even more services under He explains, “Being aware of the growing rage. These procedures including
one roof. This led to setting up a multi-specialty demand for alternative healthcare solutions, we are With 15 years surgical experience from India, is always better than cure”. On some levels he liposculpturing to remove unaesthetic bulges,
medical centre in 1998, next to Burjuman centre. moving into a new state-of-the-art facility in 2007 Australia to the US; fine-tuning his skills by considers himself a counsellor providing his fat transfer for contouring and breast
UniCare currently has nine specialties and also which will include a large range of alternative working alongside the cream of the industry, it patients with emotional support, which he enlargement come under the aesthetic surgery
has under its group BioSytech Medical Laboratory, therapies, as well as specialised allopathic services. is no wonder that Dr Parashar’s clientele list is believes to be equally important as the medical umbrella and are usually the choice for
a referral centre used by other centres as well for “Integrated medicine which incorporates the many as diverse as his experience. Numerous process itself. those looking to restore, maintain or enhance
special tests. “Easy access to the referral strengths of alternative medicine is the way forward, nationalities of different backgrounds turn to In Dr. Parashar’s opinion the greatest their appearance.
laboratory and in house radiology, physiotherapy this will give each individual the choice in the mode him for his expertise in Plastic and development worldwide in the field of Plastic Dr Parashar is a certified plastic surgeon
and minor surgical facilities, provide our of treatment and take responsibility for their Reconstructive as well as Aesthetic Surgery, Surgery is ‘Audience understanding’. Thanks to with basic training in India and fellowship
patients with more efficient treatment times”, well-being. In addition to serving as a point of colloquially referred to as Cosmetic Surgery. greater media awareness and publicity, once training in Australia (Royal Australasian
says Dr. Rajkumar. delivering curative services to the community this Operating within UniCare, Dr Parashar’s restricted only to the medical profession, College of Surgeons) & USA (Fellowship of
Dr. Rajkumar
From Orthopedics to Orthodontics, minor centre will play a proactive role in promoting health division is independent. This maximises patient patients are now far more knowledgeable and International College of Surgeons), training in
surgery to advanced plastic surgery, UniCare offers and wellness in the community, truly a long term confidentiality and most procedures are discerning. “Prospective patients know what the fields of microvascular, craniofacial, laser
a wide range of services. The UniCare team partnership with our community in Dubai”. undertaken at Dubai’s International Modern they want and what they need. It makes the and aesthetic surgery. The Department of
provides services in Family Medicine, Paediatrics, But despite providing a cutting-edge service, Hospital, although he has affiliations with consultation process less time consuming all Health & Medical Sciences, Dubai Plastic
Internal Medicine, Ophthalmology, Obstetrics & cost effectiveness is also central to the centre’s other hospitals including Welcare Hospital, round”, he explains. Surgery Society of Emirates Medical
Genecology, General Surgery, General and philosophy, which is no easy task in a climate where Jebel Ali Hospital and Belhoul Speciality “Trust is essential in this field. This is mutual Association govern his practice. A native of
Cosmetic Dentistry. Diabetes clinics providing expenses seem to rise daily. However, the UniCare Hospital. “Patients have the choice where and can only be achieved through honest India with 7 years working experience in the
comprehensive diabetes care, wellness programs, team strives to provide the best quality healthcare to be cared for, based on preferential, communication between Patient and Doctor. Gulf, he has published extensively, including
health checks for different lifestyles and life stages. for the most reasonable price as part of their ‘Your geographical or financial reasons”, Dr Parashar This is almost as important as adopting new ‘Annals of Plastic Surgery’ and ‘Plastic and
Aeromedical examinations for pilots are also Partner in Healthcare’ mantra. explains. trends and techniques, as the only way to Reconstructive Surgery’ .
available at UniCare. Motivated by success stories and multi- ensure success is to truly understand what
Patients at UniCare can expect the same level of Tel.: +9714 352 9292 disciplinary options, he works closely with your patient is hoping for and for doctors to Tel.: +9714 352 9292
care as in a hospital outpatient department, but in a www.unicaredubai.com Nutritionists and Fitness Centres. “Sometimes, manage their expectations.” sanjay@surgerydubai.com
primary care setting. This means less waiting Email: info@unicaredubai.com surgery should be the final option – prevention Not only is Dubai on overdrive, it www.surgerydubai.com

Health & Beauty
Integrated Medicine – the way forward Plastic Surgery Works
The healing process is as important as the technology itself On the cutting edge of Aesthetic Surgery,
and compassionate medical care has been the formula of our Dr Sanjay Parashar uses innovative technology
success, says Dr Rajkumar, Medical Director and Specialist and skilled artistry to create the desired results.
Physician of Unicare.
Dr. Parashar
encapsulates a culture of speed, consumerism

and youthfulness. This has increased demand
for ‘minimally invasive procedures’ and Dr
Parashar has introduced many to his wealthy
menu of medical solutions. These procedures
ranging from mini face lift, neck lift to
minimal incision breast lift and mini tummy
tuck allow them to return to real life quickly,
causing minimal disruption. Dr Parashar has
also introduced ‘twilight anaesthesia’ to his
repertoire, which is minimally invasive
and less risky, and is highly recommended for
Dr. Rajkumar, is a specialist in Internal Medicine who times for appointments and continuity of care with its cost and convenience benefits. Most
trained in India and the UK, set up his practice in familiar doctors. “This helps families to form importantly it benefits the surgeons’ ability
1995 with the help of his Paediatrician wife, Samitha. a long term relationship with UniCare, which to assess immediate outcomes, enhancing
The dynamic couple soon realised that their further enhances the quality of care they receive”, optimum results.
partnership with the community could be further explains Dr. Rajkumar. So-called ‘body contouring’ is currently the
enhanced by providing even more services under He explains, “Being aware of the growing rage. These procedures including
one roof. This led to setting up a multi-specialty demand for alternative healthcare solutions, we are With 15 years surgical experience from India, is always better than cure”. On some levels he liposculpturing to remove unaesthetic bulges,
medical centre in 1998, next to Burjuman centre. moving into a new state-of-the-art facility in 2007 Australia to the US; fine-tuning his skills by considers himself a counsellor providing his fat transfer for contouring and breast
UniCare currently has nine specialties and also which will include a large range of alternative working alongside the cream of the industry, it patients with emotional support, which he enlargement come under the aesthetic surgery
has under its group BioSytech Medical Laboratory, therapies, as well as specialised allopathic services. is no wonder that Dr Parashar’s clientele list is believes to be equally important as the medical umbrella and are usually the choice for
a referral centre used by other centres as well for “Integrated medicine which incorporates the many as diverse as his experience. Numerous process itself. those looking to restore, maintain or enhance
special tests. “Easy access to the referral strengths of alternative medicine is the way forward, nationalities of different backgrounds turn to In Dr. Parashar’s opinion the greatest their appearance.
laboratory and in house radiology, physiotherapy this will give each individual the choice in the mode him for his expertise in Plastic and development worldwide in the field of Plastic Dr Parashar is a certified plastic surgeon
and minor surgical facilities, provide our of treatment and take responsibility for their Reconstructive as well as Aesthetic Surgery, Surgery is ‘Audience understanding’. Thanks to with basic training in India and fellowship
patients with more efficient treatment times”, well-being. In addition to serving as a point of colloquially referred to as Cosmetic Surgery. greater media awareness and publicity, once training in Australia (Royal Australasian
says Dr. Rajkumar. delivering curative services to the community this Operating within UniCare, Dr Parashar’s restricted only to the medical profession, College of Surgeons) & USA (Fellowship of
Dr. Rajkumar
From Orthopedics to Orthodontics, minor centre will play a proactive role in promoting health division is independent. This maximises patient patients are now far more knowledgeable and International College of Surgeons), training in
surgery to advanced plastic surgery, UniCare offers and wellness in the community, truly a long term confidentiality and most procedures are discerning. “Prospective patients know what the fields of microvascular, craniofacial, laser
a wide range of services. The UniCare team partnership with our community in Dubai”. undertaken at Dubai’s International Modern they want and what they need. It makes the and aesthetic surgery. The Department of
provides services in Family Medicine, Paediatrics, But despite providing a cutting-edge service, Hospital, although he has affiliations with consultation process less time consuming all Health & Medical Sciences, Dubai Plastic
Internal Medicine, Ophthalmology, Obstetrics & cost effectiveness is also central to the centre’s other hospitals including Welcare Hospital, round”, he explains. Surgery Society of Emirates Medical
Genecology, General Surgery, General and philosophy, which is no easy task in a climate where Jebel Ali Hospital and Belhoul Speciality “Trust is essential in this field. This is mutual Association govern his practice. A native of
Cosmetic Dentistry. Diabetes clinics providing expenses seem to rise daily. However, the UniCare Hospital. “Patients have the choice where and can only be achieved through honest India with 7 years working experience in the
comprehensive diabetes care, wellness programs, team strives to provide the best quality healthcare to be cared for, based on preferential, communication between Patient and Doctor. Gulf, he has published extensively, including
health checks for different lifestyles and life stages. for the most reasonable price as part of their ‘Your geographical or financial reasons”, Dr Parashar This is almost as important as adopting new ‘Annals of Plastic Surgery’ and ‘Plastic and
Aeromedical examinations for pilots are also Partner in Healthcare’ mantra. explains. trends and techniques, as the only way to Reconstructive Surgery’ .
available at UniCare. Motivated by success stories and multi- ensure success is to truly understand what
Patients at UniCare can expect the same level of Tel.: +9714 352 9292 disciplinary options, he works closely with your patient is hoping for and for doctors to Tel.: +9714 352 9292
care as in a hospital outpatient department, but in a www.unicaredubai.com Nutritionists and Fitness Centres. “Sometimes, manage their expectations.” sanjay@surgerydubai.com
primary care setting. This means less waiting Email: info@unicaredubai.com surgery should be the final option – prevention Not only is Dubai on overdrive, it www.surgerydubai.com

Talass 2.qxp 1/2/2007 10:09 AM Page 1
Smile Forever
Health & Beauty
Dubai is building an increasingly strong infrastructure in health

services, and quality dental care is no exception. Families residing in
this rapidly expanding emirate no longer need to go 'back home' for
their elective dental procedures. Now they have the ideal choice right
here, on their doorstep in Dubai.
Do You Like My Smile ?

Dr. M. F. Talass, DDS, MSc. PhD. Orthodontist Dr. L. S. Talass, DDS, Dip. Ortho. Orthodontist
Choosing the best team of dedicated dental of their traditional Japanese Dental Spa. This
specialists that take pride in impeccable little Zen-designed sanctuary unfolds before
patient care is the only way to go if perfection your eyes offering care and expert dedication
in dentistry is what you are after. When it in the most serene ambiance. Some of their
comes to treating the full range of dental finest services can be provided in the
needs at this level, 'Talass' is a name that tranquility of this Spa, including your regular
shines out from the rest. dental cleaning and your painless and
Despite the proliferation of dental surgeries harmless plasma tooth whitening.
of every type and positioning, their 13-year With the concept of convenience and
superb track record, excellent reputation, prevention as fundamental themes of the
cutting-edge technology, highly experienced ‘Talass’ message, their tailor-made 'Quality
and Western-educated team of experts Dental Program' allows you, your family and
and supporting staff guarantee you a corporate members to benefit from these
winning smile. premium dental services for as little as Dhs
Among the leading orthodontic and 900 annually.
dental centres in Dubai, ‘Talass’ has a full Located in the heart of Dubai, on the
range of services, including: complimentary Jumeirah Beach Road, just minutes from the
consultation, airflow cleaning, plasma tooth- world-famous Burj Al Arab, ‘Talass’ is the
whitening, cosmetic fillings, ceramic veneers, place for those in search of premium dental
crown and bridge work, invisible braces, services. In this ever-expanding city where
dental implants, maxillo-facial surgery, TM increasingly discerning patient expectations
joint treatment, root canal treatment and family are pushing up the levels of quality and
& child dentistry. convenience, here is a name that delivers a
In addition, if ambience is vital in alleviating smile…forever.
all the possible stress traditionally associated
with a standard visit to the dentist, you can Tel.: +9714 349 2220
pamper yourself by stepping through the door www.talass.com

Talass 2.qxp 1/2/2007 10:09 AM Page 1
Smile Forever
Health & Beauty
Dubai is building an increasingly strong infrastructure in health

services, and quality dental care is no exception. Families residing in
this rapidly expanding emirate no longer need to go 'back home' for
their elective dental procedures. Now they have the ideal choice right
here, on their doorstep in Dubai.
Do You Like My Smile ?

Dr. M. F. Talass, DDS, MSc. PhD. Orthodontist Dr. L. S. Talass, DDS, Dip. Ortho. Orthodontist
Choosing the best team of dedicated dental of their traditional Japanese Dental Spa. This
specialists that take pride in impeccable little Zen-designed sanctuary unfolds before
patient care is the only way to go if perfection your eyes offering care and expert dedication
in dentistry is what you are after. When it in the most serene ambiance. Some of their
comes to treating the full range of dental finest services can be provided in the
needs at this level, 'Talass' is a name that tranquility of this Spa, including your regular
shines out from the rest. dental cleaning and your painless and
Despite the proliferation of dental surgeries harmless plasma tooth whitening.
of every type and positioning, their 13-year With the concept of convenience and
superb track record, excellent reputation, prevention as fundamental themes of the
cutting-edge technology, highly experienced ‘Talass’ message, their tailor-made 'Quality
and Western-educated team of experts Dental Program' allows you, your family and
and supporting staff guarantee you a corporate members to benefit from these
winning smile. premium dental services for as little as Dhs
Among the leading orthodontic and 900 annually.
dental centres in Dubai, ‘Talass’ has a full Located in the heart of Dubai, on the
range of services, including: complimentary Jumeirah Beach Road, just minutes from the
consultation, airflow cleaning, plasma tooth- world-famous Burj Al Arab, ‘Talass’ is the
whitening, cosmetic fillings, ceramic veneers, place for those in search of premium dental
crown and bridge work, invisible braces, services. In this ever-expanding city where
dental implants, maxillo-facial surgery, TM increasingly discerning patient expectations
joint treatment, root canal treatment and family are pushing up the levels of quality and
& child dentistry. convenience, here is a name that delivers a
In addition, if ambience is vital in alleviating smile…forever.
all the possible stress traditionally associated
with a standard visit to the dentist, you can Tel.: +9714 349 2220
pamper yourself by stepping through the door www.talass.com

One-stop beauty made real
Health & Beauty
Shirin Abdulrazak, the founder of Sisters Beauty Lounge in

Jumeirah's Village Mall - soon to open up a second salon in
Dubai Mall - laughs when she says, “women are constantly in
need of maintenance with so many wonderful friends and female
family members I had all the inspiration that I needed.”
Claiming to be a novel
concept that puts the
customer first may sound
clichéd', but if you look at the
unique range of convenient
services and products
available, then Sisters is truly
different. "When I started, the
piecemeal approach
prevalent in beauty services
was frustrating. Women, who
usually have to juggle myriad
tasks every moment of every
day, were forced to get their loyalty programme that
nails done in one place, their Sisters has initiated in tandem with an associated outlet
waxing in another and their under the same corporate umbrella - Candella. "We are
hair in another in order to get grateful for the response from clients. In many ways they are
the best results from each allowing me to hone my skills as an entrepreneur in a
procedure. I felt this was competitive service industry - that is a challenge I love",
totally impractical and I asked she explains.
myself how it could all be Even though a successful business is not new to this
done better and all under Emirati national of distinguished Iranian background, Shirin
one roof ? " winner of Emirates Woman Entrepreneur of the year 2005, a
The answer came in 2003 fashion designer by profession, founded and managed a well-
when she launched her first known uniform manufacturing unit for 18 years until it was
branch. Feminine with subtle profitably sold. Shirin also co-owns the Bombay and Zone
ivory hue décor, the beauty outlets in the UAE.
lounge is set in an uncluttered Apart from the salon services, great location, fab team and
environment peppered with all the rest, what is it that truly sets Sisters apart? For a start
elegant little multi-function nobody does eyelash extension this side of the Suez
workstations, where two or Canal, let alone in Dubai. Within a painless two-hour stint, the
even three therapists can salon's eyelash supremos, make even the skimpiest of lashes
minister to your beauty thicker and longer through the dexterous application of an
maintenance whilst you individual synthetic eyelash directly onto your own eyelash -
happily sip tea, work on your one by one - with a specially formulated bonding agent.
laptop thanks to in-store I have tried them, I love them and I want my fluttery new
broadband facilities, chat on oh so long lashes forever. You can swim and cry with ease - as
the phone or even have an long as you don't pick at them, they only need re-bonding
informal meeting. I did all of every fortnight.
the above whilst having an Another unique feature in this salon that is more akin to a
exquisite French manicure, ladies lounge has to be the Sisters' Youngblood make-up
pedicure and roots done range. "As the beauty industry moves towards wellness
simultaneously. Despite the trends, Youngblood Mineral Cosmetics is the way to go", says
noisy activity here, Sisters Shirin, the exclusive Dubai agent for this US product range.
boasts soothing treatment Made from natural pigments instead of petroleum dyes, they
rooms in an utterly relaxing are high performance, water resistant and non-comedogenic.
oasis of calm. In addition, the numerous skin tone shades provide essential
Clearly, multitasking comes sun-protective properties with less shimmer but a healthy glow
to women naturally, as does and flawless finish that make any girl look as pretty as a
Shirin believes that results come by empowering a professional workforce. “Sisters’ success is a
getting the best deal with tribute to their efforts and enthusiasm. The team’s achievements make Sisters what it is today” picture. I saw, I tried, and I loved. It is so good I actually slept
relentless discernment. In this in it Need I say more? This is where sisters meet and maintain
sense Shirin has got her themselves. Don't take my word for it. Go to Sisters and try out
service and product mix just this boudoir of beauty for yourself.
right. Her growing base of
clients is also especially Tel + 971 4 342 0787
dependable thanks to a nifty www.sistersbeautylounge.com

One-stop beauty made real
Health & Beauty
Shirin Abdulrazak, the founder of Sisters Beauty Lounge in

Jumeirah's Village Mall - soon to open up a second salon in
Dubai Mall - laughs when she says, “women are constantly in
need of maintenance with so many wonderful friends and female
family members I had all the inspiration that I needed.”
Claiming to be a novel
concept that puts the
customer first may sound
clichéd', but if you look at the
unique range of convenient
services and products
available, then Sisters is truly
different. "When I started, the
piecemeal approach
prevalent in beauty services
was frustrating. Women, who
usually have to juggle myriad
tasks every moment of every
day, were forced to get their loyalty programme that
nails done in one place, their Sisters has initiated in tandem with an associated outlet
waxing in another and their under the same corporate umbrella - Candella. "We are
hair in another in order to get grateful for the response from clients. In many ways they are
the best results from each allowing me to hone my skills as an entrepreneur in a
procedure. I felt this was competitive service industry - that is a challenge I love",
totally impractical and I asked she explains.
myself how it could all be Even though a successful business is not new to this
done better and all under Emirati national of distinguished Iranian background, Shirin
one roof ? " winner of Emirates Woman Entrepreneur of the year 2005, a
The answer came in 2003 fashion designer by profession, founded and managed a well-
when she launched her first known uniform manufacturing unit for 18 years until it was
branch. Feminine with subtle profitably sold. Shirin also co-owns the Bombay and Zone
ivory hue décor, the beauty outlets in the UAE.
lounge is set in an uncluttered Apart from the salon services, great location, fab team and
environment peppered with all the rest, what is it that truly sets Sisters apart? For a start
elegant little multi-function nobody does eyelash extension this side of the Suez
workstations, where two or Canal, let alone in Dubai. Within a painless two-hour stint, the
even three therapists can salon's eyelash supremos, make even the skimpiest of lashes
minister to your beauty thicker and longer through the dexterous application of an
maintenance whilst you individual synthetic eyelash directly onto your own eyelash -
happily sip tea, work on your one by one - with a specially formulated bonding agent.
laptop thanks to in-store I have tried them, I love them and I want my fluttery new
broadband facilities, chat on oh so long lashes forever. You can swim and cry with ease - as
the phone or even have an long as you don't pick at them, they only need re-bonding
informal meeting. I did all of every fortnight.
the above whilst having an Another unique feature in this salon that is more akin to a
exquisite French manicure, ladies lounge has to be the Sisters' Youngblood make-up
pedicure and roots done range. "As the beauty industry moves towards wellness
simultaneously. Despite the trends, Youngblood Mineral Cosmetics is the way to go", says
noisy activity here, Sisters Shirin, the exclusive Dubai agent for this US product range.
boasts soothing treatment Made from natural pigments instead of petroleum dyes, they
rooms in an utterly relaxing are high performance, water resistant and non-comedogenic.
oasis of calm. In addition, the numerous skin tone shades provide essential
Clearly, multitasking comes sun-protective properties with less shimmer but a healthy glow
to women naturally, as does and flawless finish that make any girl look as pretty as a
Shirin believes that results come by empowering a professional workforce. “Sisters’ success is a
getting the best deal with tribute to their efforts and enthusiasm. The team’s achievements make Sisters what it is today” picture. I saw, I tried, and I loved. It is so good I actually slept
relentless discernment. In this in it Need I say more? This is where sisters meet and maintain
sense Shirin has got her themselves. Don't take my word for it. Go to Sisters and try out
service and product mix just this boudoir of beauty for yourself.
right. Her growing base of
clients is also especially Tel + 971 4 342 0787
dependable thanks to a nifty www.sistersbeautylounge.com

Frank Provast_L1.qxp 12/9/06 4:49 AM Page 1
Health & Beauty

Making Waves
French hairstyling virtuoso, Franck Provost, started his career
with a small salon outside Paris 25 years ago. Since then his
celebrity status has grown in tandem with the scale of his
franchise operation. With thousands of salons worldwide, today
Franck Provost is not only a household name in France. With his
three outlets in Dubai, he looks to become one here as well.
186 Best of Dubai

Frank Provast_L1.qxp 12/9/06 4:50 AM Page 2
Those looking for a simple trim and blow dry beware. Franck Provost is no
ordinary salon. Anyone looking for a total revamp can come in and indulge
themselves without restraint. Even though customers generally look good
when they walk in, the fab in-house team ensures that they look stunning
when they walk out. The aim is to dare for a new look..
The preferred hairstylist of Queen Rania of Jordan, Sharon Stone and
Iman Bowie, Franck Provost has sprinkled a little glamour and gold dust
onto all his salons in Dubai by choosing optimally plush locations and a
tailor-made service to match - in keeping with his star-studded image. With
salons at Burj Al Arab, Mall of the Emirates and the Convention Centre, a
relaxed and serene atmosphere pervades. Working with hair is an art, so
peace is conducive to the creation of a beautiful hairstyle.
Fancy Curls Testimonial

Claiming to match a new hair do with one's personality, I wondered what
kind of zany style would suit my stressed-out, time starved and utterly
dysfunctional self. I should not have worried. Whilst I went in looking frizzy
and unkempt, with shoulder-length curls twisted around a tight scrunchie
knot, I came out looking sleek, poised and staggeringly glamorous. Soft,
silken tresses were achieved thanks to the leave-in hair packs that
nourished my coloured hair and enveloped the shafts with a rich, protective
coating. The 'glamour gal' look was ultimately sealed with the blow dry of
the decade. Give me a strong grip and a firm wrist any day, my dedicated
hairdresser at the flagship Mall of the Emirates branch teased, eased and
fashioned my look to resemble a re-invented Farah Fawcett look, similar to
the cool flicked-back look currently being sported by Madonna. With top
Kerastase products, in addition to a bevy of experienced staff who have the
ability to take a hair style to another level, is what makes their salons
special. "So true", I thought to myself as I sauntered out looking great and
feeling even better, "this is a hairstyle and a half".
Tel.: +9714 304 6444

www.franckprovost-dubai.com
Best of Dubai 187

splendour1.qxp 1/2/2007 10:08 AM Page 1
Makeover Marvels
Health & Beauty
Dubai’s current tryst with beauty would be lacking if it did not include
Malini Ohri. A well known name in Dubai in the field of cosmetology,
she is a UK trained health and beauty therapist, make-up artist, Reiki
master and aromatherapist with over 30 years of multi-facetted
experience in these fields.
Splendour Supremo, Malini
With a hands-on approach to beauty therapy and image management

overall, she is the founder of Splendour, one of the Emirate’s salons that
stands out when it comes to skin care, makeup and slimming
treatments. With an exclusive weekly column in top newspapers and
numerous TV and radio appearances, she has elevated beauty and
wellness to an art she shares with all.
As make-up is a vast field, Malini has managed to spread her
expertise across this area catering to all types of faces and events.
At the forefront of Dubai’s advertising and entertainment industry- she
highlights model’s faces for photo shoots, ramp modelling, music
videos, movies and commercials too. about what you want, will the Splendour team go ahead with the
“I also share the excitement and anxiety of a bride, by creating magic treatments. After all, we all know how intimidating a new beauty
on her face, a few hours before the wedding”, she says. Malini explains treatment or a make over can be.
that “make-up should not take away from the brides’ identity. It should Splendour offers a diverse range of treatments. With Malini’s
enhance her beauty and features, not change them.” She says that too experience of having been a trained Swedish masseuse, you can be
often a brides’ make-up is so overdone that she ends up looking like the sure to receive a range of professional massages options that range
wedding cake. from the leisurely to hard-core therapeutic. With a physiotherapist on
Her in-house makeup team apply the same principles when it comes board, care and attention is elevated to high levels.
also to party and casual make-up. Her facials also encompass the latest techniques. These include,
New colour fashion shades aside, innovation is the key to success. In micro derma abrasion, glycolic peels, face lifting and oxygen facials.
this regard, Malini has introduced “airbrush” make-up to women in Slimming treatments, non surgical face lifts and diet consultations are
Dubai. This cutting-edge technique is a fast growing phenomenon in the available on request.
beauty industry that allows the creation of a flawless, almost natural look. “If you want to get rid of all the unwanted toxins in your body - the
It can be applied heavily, for party or modelling make-up, or is ideal for a foot detox should do the trick”, Malini explains.
“barely there” look too. In addition, “Airbrushing can also be used to And from a simple hair cut and blow dry to an elaborate up do-
make temporary tattoos and to create fantasy looks. The sky is the limit”, Splendour is there for you.
she explains. Moreover ,treatments at Splendour are at affordable prices.
At her boutique salon, Splendour, you can receive a complete make According to Malini, “my clients shouldn’t have to pay for the Picassos
over and can pick up tips and tricks on health and beauty whilst you are on the wall. It is the treatments and the services that they take home.” So
at it. Make-up classes are also offered, and you can choose what kind of you can go treat yourself to a day of best of the line make-up and
make-up application you want to learn about, as well as the length and pampering, without burning a hole in your pocket and feeling guilty in
depth of your make-up education. “There is more to a woman’s appeal the process. Make up and beauty care is all about fun. Our job is to
than slapping on lipstick, whacking on blusher and hoping for the best. make your experience a pleasurable one that leaves you looking good,
Make-up is an expert craft that needs to be learnt. And with our range of but above all, feeling even better”.
exclusive products and experience, we can make any face radiate its With another parlour in the pipeline, Malini, along with her team of
best features.” in-house professionals is set on making Dubai a little more splendid.
Depending on what you want, Splendour will cater to your needs.
Housing a down to earth and efficient staff, she connects with her clients Tel.: +9714 398 9336
in a reassuring, honest, no-nonsense manner. Only once you are sure www.splendourbeauty.com

splendour1.qxp 1/2/2007 10:08 AM Page 1
Makeover Marvels
Health & Beauty
Dubai’s current tryst with beauty would be lacking if it did not include
Malini Ohri. A well known name in Dubai in the field of cosmetology,
she is a UK trained health and beauty therapist, make-up artist, Reiki
master and aromatherapist with over 30 years of multi-facetted
experience in these fields.
Splendour Supremo, Malini
With a hands-on approach to beauty therapy and image management

overall, she is the founder of Splendour, one of the Emirate’s salons that
stands out when it comes to skin care, makeup and slimming
treatments. With an exclusive weekly column in top newspapers and
numerous TV and radio appearances, she has elevated beauty and
wellness to an art she shares with all.
As make-up is a vast field, Malini has managed to spread her
expertise across this area catering to all types of faces and events.
At the forefront of Dubai’s advertising and entertainment industry- she
highlights model’s faces for photo shoots, ramp modelling, music
videos, movies and commercials too. about what you want, will the Splendour team go ahead with the
“I also share the excitement and anxiety of a bride, by creating magic treatments. After all, we all know how intimidating a new beauty
on her face, a few hours before the wedding”, she says. Malini explains treatment or a make over can be.
that “make-up should not take away from the brides’ identity. It should Splendour offers a diverse range of treatments. With Malini’s
enhance her beauty and features, not change them.” She says that too experience of having been a trained Swedish masseuse, you can be
often a brides’ make-up is so overdone that she ends up looking like the sure to receive a range of professional massages options that range
wedding cake. from the leisurely to hard-core therapeutic. With a physiotherapist on
Her in-house makeup team apply the same principles when it comes board, care and attention is elevated to high levels.
also to party and casual make-up. Her facials also encompass the latest techniques. These include,
New colour fashion shades aside, innovation is the key to success. In micro derma abrasion, glycolic peels, face lifting and oxygen facials.
this regard, Malini has introduced “airbrush” make-up to women in Slimming treatments, non surgical face lifts and diet consultations are
Dubai. This cutting-edge technique is a fast growing phenomenon in the available on request.
beauty industry that allows the creation of a flawless, almost natural look. “If you want to get rid of all the unwanted toxins in your body - the
It can be applied heavily, for party or modelling make-up, or is ideal for a foot detox should do the trick”, Malini explains.
“barely there” look too. In addition, “Airbrushing can also be used to And from a simple hair cut and blow dry to an elaborate up do-
make temporary tattoos and to create fantasy looks. The sky is the limit”, Splendour is there for you.
she explains. Moreover ,treatments at Splendour are at affordable prices.
At her boutique salon, Splendour, you can receive a complete make According to Malini, “my clients shouldn’t have to pay for the Picassos
over and can pick up tips and tricks on health and beauty whilst you are on the wall. It is the treatments and the services that they take home.” So
at it. Make-up classes are also offered, and you can choose what kind of you can go treat yourself to a day of best of the line make-up and
make-up application you want to learn about, as well as the length and pampering, without burning a hole in your pocket and feeling guilty in
depth of your make-up education. “There is more to a woman’s appeal the process. Make up and beauty care is all about fun. Our job is to
than slapping on lipstick, whacking on blusher and hoping for the best. make your experience a pleasurable one that leaves you looking good,
Make-up is an expert craft that needs to be learnt. And with our range of but above all, feeling even better”.
exclusive products and experience, we can make any face radiate its With another parlour in the pipeline, Malini, along with her team of
best features.” in-house professionals is set on making Dubai a little more splendid.
Depending on what you want, Splendour will cater to your needs.
Housing a down to earth and efficient staff, she connects with her clients Tel.: +9714 398 9336
in a reassuring, honest, no-nonsense manner. Only once you are sure www.splendourbeauty.com

BareSalon_L1.qxp 12/9/06 4:59 AM Page 1
Health & Beauty
Baré Necessities
Male grooming is booming across Dubai and Baré
Salon is leading the charge with masculine-focused
outlets springing up across the city.
With Bare Salons opening new stores on a yearly basis, the brand's profile is growing rapidly in the city - there's probably one on your own street corner.
The salons, located in Mazaya Centre, Ibn Battuta, Springs and Emaar Tower in Deira, are spread evenly across Dubai and easily accessible by all clientele.
190 Best of Dubai

BareSalon_L1.qxp 12/9/06 5:00 AM Page 2
Baré Muafak Ghazal
Walk into any Baré Salon outlet and made an effort to look their best,
you’re hit by an unmistakable sense and that going the extra mile
of energy; the staff is busy cutting, can be proven rewarding both
washing, talking, sweeping – all on a personal and professional
things you may find in any salon, only level”, he said.
few can rival the tangible feeling of “If you look healthy, then that
teamwork and commitment. projects an image of an organised
The eponymous Baré, who and responsible person and this is
celebrates 10 years in Dubai this very attractive to others.”
year, has come a long way since he But he maintains that a healthy
first started working in the JW image requires work on a daily
Marriott Hotel. basis; turning to professional
During those early days, in which treatments once in a while will not
he was approached by Emirates to cover or aid your physical
be a grooming consultant and work appearance or sense of well-being.
on the company’s corporate image, “Men should shave everyday at
he realised the potential for providing home and once or twice a week
premium grooming services to men. with a professional to ensure that
His experience with Emirates the skin remains tuned and problem
encouraged Baré at a corporate level free”, he said. “Short hair must be
and he quickly started working on a trimmed every three weeks and
chain of salons. highlights if used, touched up
Today, that strategy has been well regularly. Facials are also essential to
and truly vindicated, as the male assure a better result when shaving.”
grooming industry is booming and his Every client can expect a
business has taken off. personalised consultation, by any of
Baré’s fourth salon opened for Baré’s personally trained team.
business in Emaar Towers in August Whether they want to create a new
and the company’s fifth operation is look or maintain their current style,
due to open in the City of Arabia Baré’s goal is for every client to
Mall in 2008. The salon on the first discover the style that suits them best
floor of the Mazaya Centre is also a and he is committed to offering
popular tight-knit operation, individual clients an individual look.
commanding loyal following of His reputation precedes him and
Arabian and expatriate clients. clients trust his judgement
Baré points to changing social implicitly, something that Baré finds
trends for the increased interest in pricelessly rewarding.
male grooming.
Men now account for 29 per cent Mazaya Shopping Centre
of all spa goers, according to the Tel.: +9714 343 4112
International Spa Association and
sales of male-oriented products are IBN Battuta Shopping Mall
showing double-digit growth, twice Tel.: +9714 368 5111
the rate of ladies’ products. The
Middle East beauty and grooming Springs, Town Living Centre
sector is growing 12 per cent Tel.: +9714 363 8883
annually and is expected to be worth
Baré Salon at around US$ 2.1 billion in 2006. EMAAR Tower, Deira
Ibn Battuta
“Men like to feel that they have Tel.: +9714 227 7555
Best of Dubai 191

Health & Beauty
Alternate Hair Attitude
Beauty can be achieved in many ways but for two sisters, true
beauty came in the name of their company…Risarg. Inspired by
the combination of the first few letters of their names, Risarg
epitomises the unrelenting efforts of Rita and Sargina Kelaita -
two strong and ambitious women answering a lifelong
entrepreneurial calling. Newly-opened Risarg aims to position
itself as the leading supplier of high-end beauty and hair care
products and luxury designer salon furnishings and fixtures.
Rita & Sargina Kelaita, sisters and Managing Partners
Fuelled by the passion of their

company's slogan: "We make you
look good." Risarg has entered the
scene with the powerful launch of its
principal haircare product, Alterna
Professional Haircare. Made in
Beverly Hills, Alterna is an exclusively
high-end, unisex line that is preferred
by millions and endorsed by
celebrities, such as: Madonna;
Jennifer Aniston; David & Victoria
Beckham; Paris & Nicky Hilton;
Nicole Richie; Penelope Cruz; Kate
Moss; Naomi Campbell; Julia
Roberts; ABC's Grey's Anatomy, and
24s Kiefer Sutherland. With such a
reputation to back it up, Risarg is A sample of Alterna’s extensive luxury haircare line
confident that Alterna will
revolutionise how men and women in was born. The core technology behind every Life and Hemp. Each line works with an
the UAE pamper and treat their hair. product in the Alterna line, Enzymetherapy™ invigorating blend of ingredients ranging from
Based on a firm moral conviction, the promotes the production of superior keratin Grape Seed Oil; Arabian Frankincense;
Risarg sisters are not interested in that is essential for enhanced and healthier Seaweed, Algae and Wasabi Extracts to
representing anything they don't believe in or growing hair. Unlike other brands, Alterna Honeyquat; White Tea; Milk Thistle;
don't use themselves. doesn't simply mask hair problems with thick Beeswax; Silk Protein; Amino Acids, and Fruit
"Alterna will only be sold in leading salons and deceptive solutions but alternatively Enzymes. Tackling anything from radical
and spas and is ideal for the discerning client nourishes from the scalp out, for a genuine damage; constant UV exposure and chemical
who wants the very best hair product," says and long term result. and mechanical processing to improving
Sargina Kelaita, Risarg managing partner. "Yes, we're in the business of beauty but moisture; strength; elasticity; manageability,
"Alterna is a valuable commodity for the we're not in the business of selling a lie. We and shine.
individual who is dedicated to and defined by pride ourselves on founding Risarg on a As the exclusive agents, Risarg hopes a
the health, feel and look of his or her hair. We strong ethos and as two women who are quality product like Alterna will prove to be the
don't want to simply add yet another brand to extremely aware of our own appearance; we benchmark for the brands, service and quality
the existing bottles collecting dust on salon refuse to sell products that insult the it seeks to introduce into the UAE and
shelves. Alterna is more than just another intelligence and integrity of our clients," beyond. Perhaps the ultimate ambassador
shampoo or conditioner, it is a unique and advocates Rita Kelaita, Risarg managing and beholder of beauty with grand plans to
powerful resource that is essential to your partner. "We are representative of our clients raise the bar on what's currently available in a
beauty regime." and know how stressful the local climate can tired and oversaturated market and industry,
With so much available, one wonders if be for our hair. This isn't just another pricey Risarg is looking to a future that clearly
and how Alterna is truly different and can product that gives temporary results. This is captures and defines the promise to make us
actually live up to the bottled promises of the end to unhealthy hair." look good.
beautiful, healthy and shiny hair. The answer The Alterna difference is achieved through
is in the technology. In 1997, Alterna's its four very extensive and distinct product Tel +9716 743 6656
ground-breaking Enzymetherapy™ process lines ranging from White Truffle and Caviar to www.risarg.com

Health & Beauty
Alternate Hair Attitude
Beauty can be achieved in many ways but for two sisters, true
beauty came in the name of their company…Risarg. Inspired by
the combination of the first few letters of their names, Risarg
epitomises the unrelenting efforts of Rita and Sargina Kelaita -
two strong and ambitious women answering a lifelong
entrepreneurial calling. Newly-opened Risarg aims to position
itself as the leading supplier of high-end beauty and hair care
products and luxury designer salon furnishings and fixtures.
Rita & Sargina Kelaita, sisters and Managing Partners
Fuelled by the passion of their

company's slogan: "We make you
look good." Risarg has entered the
scene with the powerful launch of its
principal haircare product, Alterna
Professional Haircare. Made in
Beverly Hills, Alterna is an exclusively
high-end, unisex line that is preferred
by millions and endorsed by
celebrities, such as: Madonna;
Jennifer Aniston; David & Victoria
Beckham; Paris & Nicky Hilton;
Nicole Richie; Penelope Cruz; Kate
Moss; Naomi Campbell; Julia
Roberts; ABC's Grey's Anatomy, and
24s Kiefer Sutherland. With such a
reputation to back it up, Risarg is A sample of Alterna’s extensive luxury haircare line
confident that Alterna will
revolutionise how men and women in was born. The core technology behind every Life and Hemp. Each line works with an
the UAE pamper and treat their hair. product in the Alterna line, Enzymetherapy™ invigorating blend of ingredients ranging from
Based on a firm moral conviction, the promotes the production of superior keratin Grape Seed Oil; Arabian Frankincense;
Risarg sisters are not interested in that is essential for enhanced and healthier Seaweed, Algae and Wasabi Extracts to
representing anything they don't believe in or growing hair. Unlike other brands, Alterna Honeyquat; White Tea; Milk Thistle;
don't use themselves. doesn't simply mask hair problems with thick Beeswax; Silk Protein; Amino Acids, and Fruit
"Alterna will only be sold in leading salons and deceptive solutions but alternatively Enzymes. Tackling anything from radical
and spas and is ideal for the discerning client nourishes from the scalp out, for a genuine damage; constant UV exposure and chemical
who wants the very best hair product," says and long term result. and mechanical processing to improving
Sargina Kelaita, Risarg managing partner. "Yes, we're in the business of beauty but moisture; strength; elasticity; manageability,
"Alterna is a valuable commodity for the we're not in the business of selling a lie. We and shine.
individual who is dedicated to and defined by pride ourselves on founding Risarg on a As the exclusive agents, Risarg hopes a
the health, feel and look of his or her hair. We strong ethos and as two women who are quality product like Alterna will prove to be the
don't want to simply add yet another brand to extremely aware of our own appearance; we benchmark for the brands, service and quality
the existing bottles collecting dust on salon refuse to sell products that insult the it seeks to introduce into the UAE and
shelves. Alterna is more than just another intelligence and integrity of our clients," beyond. Perhaps the ultimate ambassador
shampoo or conditioner, it is a unique and advocates Rita Kelaita, Risarg managing and beholder of beauty with grand plans to
powerful resource that is essential to your partner. "We are representative of our clients raise the bar on what's currently available in a
beauty regime." and know how stressful the local climate can tired and oversaturated market and industry,
With so much available, one wonders if be for our hair. This isn't just another pricey Risarg is looking to a future that clearly
and how Alterna is truly different and can product that gives temporary results. This is captures and defines the promise to make us
actually live up to the bottled promises of the end to unhealthy hair." look good.
beautiful, healthy and shiny hair. The answer The Alterna difference is achieved through
is in the technology. In 1997, Alterna's its four very extensive and distinct product Tel +9716 743 6656
ground-breaking Enzymetherapy™ process lines ranging from White Truffle and Caviar to www.risarg.com

"Your children are not your children. They
CHAPTER 11
are the sons and daughters of Life’s
longing for itself. They came through you
but not from you and though they are with
you yet they belong not to you".
Kahlil Gibran, Lebanese poet, artist and philosopher
Young People
"Your children are not your children. They
CHAPTER 11
are the sons and daughters of Life’s
longing for itself. They came through you
but not from you and though they are with
you yet they belong not to you".
Kahlil Gibran, Lebanese poet, artist and philosopher
Young People
Young People Things. Everything mothers and children see
Enriching Infancy Whilst it’s easy to pinpoint when Farah Bizzari
Nabulsi and Sandra Saifi Madi decided to and experience is the painstaking result of our
open Favourite Things, an integrated leisure own dreams and needs as mums. From
and learning facility for mothers and children, bringing onboard a dedicated birthday and
“We started thrashing about embryonic ideas events planner to ensuring a spacious
about 18 months ago.” And to trace how their maternity room, cutting corners is not our
With activities focussing on the process, not necessarily joint passion for taking onboard the needs of style. Edutainment in a safe environment is
these two segments with an innovative spirit essential. We felt that putting together a novel
the final product, children are encouraged to get messy, lifestyle option with a genuine personal feel
and a discerning eye for detail, “We
move freely and explore the world around them in a coalesced our respective needs first as would make sense and add value all round”,
safe, structured and of course, fun environment. mothers, then as business partners, and Sandra says.
found that our separate wish lists ultimately Naturally, this achievement has not been
matched.” It is not so easy to define in what hassle-free. Both partners anticipated chal-
Partners Farah Bizzari Nabulsi and Sandra Saifi Madi are keen to specific ways their 6,771 square foot lenges along the way and their expectations
bring their children to work. Favourite Things living and learning centre in were at times, sorely, met. Farah clarifies:
Jumeirah’s Palm Strip Mall will evolve. This is “Finding the right team, aligning practical
not surprising. Launched in August 2006, possibilities with budgets and timelines,
“Our core objective is to let end-users dictate balancing intuition with rational logic, as well
their needs that will then influence the range as sticking to a plan whilst having the
of our services and the product mix based on flexibility of changing it if necessary. We have
the stake holders – mothers and children – had moments of total impasse”, she laughs.
and not the other way around”, Sandra, a The result however, is outstanding.
Saudi of German-Palestinian origin, university Favourite Things is a winner all round. Here is
lecturer-turned-entrepreneur explains. a place where children of all ages can play,
This is not to say that they don’t have their while parents can join in or shop, meet friends
first exquisitely designed centre up and and relax. Raising the bar on providing
running to a lively, action-packed momentum personalised customer care destinations for
that has added a much-needed option for the entire family is spurring the duo forward.
exclusive venues of this type. They do, with They are moving onwards and upwards as
flair and pizzazz. Inspired by motherhood and budding entrepreneurs developing a home-
the desire to give the best to their own grown Middle Eastern brand. This process
children whilst spending quality time together, has been enhanced by several quarters. For
activities ranging from arts n’ crafts, fancy instance, Sandra has nothing but praise for
dress, water n’ sand play to jungle gym, wall the “unbelievably fantastic” assistance the
climbing and scheduled activities like story partners got from Dubai’s Economic
telling, have ensured that the arrival of Department throughout the entire licensing
Favourite Things on the Dubai scene has and set-up process. “Who says that equal
caused a positive furore. This has set a new opportunities do not exist in this part of the
benchmark for quality, originality, interactivity world? Staff at the Women’s Division were
and downright fun in a critical service area friendly and efficient. Once they did their due
that – with scarce exceptions notwithstanding diligence, we came up trumps. As long as
– has been missing in the emirate. “We have you follow the system and show a hands-on
not reinvented the wheel with Favourite willingness to get your project through, I can’t
Things, we have merely succeeded in adding imagine why any woman would not want to
some new cogs that unleash children’s do her own business if she has a winning
creativity and allow mothers to participate in a idea”, Sandra adds.
creative dialogue with their kids. Add this to Fiercely passionate and protective of their
an ideal venue for them to relax, snack and multi-facetted family destination haven that is
shop and you’ve got something entirely part fun, part food and part retail too, setting
different”, Farah, a Palestinian-Emirati, former up Favourite Things was “A substantial
Investment Banker, and CFA adds. investment and far more than a ladies’
With a multinational team of 11 trained staff business whim. With our joint complementary
that adhere to Favourite Things ‘education backgrounds, we elevated the quality and
through entertainment’ dictum, infants up to level of planning at Favourite Things to match
children of 10 years old are welcome to a expectations for our own most prized
tailor-made hang-out kitted out in age- possessions – our kids”, Farah says. With this
appropriate uber chic interactive style. uncompromising standpoint, “Whenever we
Games and fun notwithstanding - Check out were faced with a ‘no’ from any quarter, for us
the interactive, brightly hued wall collage to it became the beginning of the conversation –
enhance toddler’s motor skills, the water table never the end.”
with exciting hydraulic elements and the With Favourite Things still in its infancy,
spacious glass walls that allow mums to gaze Sandra and Farah are already exploring the
adoringly at their little ones in full play mode possibility of franchising their interactive kids
whilst they sip designer cappuccinos in the n’ mums concept, as well as eyeing suitable
adjacent café area. They are all original commercial property to house Favourite
design elements thought through by the Things second and third outlets in Dubai.
Madi-Nabulsi duo that look great and work “Growth is inevitable if your objectives
even better. “Nothing is overkill at Favourite are to build a brand capable of crossing

Young People Things. Everything mothers and children see
Enriching Infancy Whilst it’s easy to pinpoint when Farah Bizzari
Nabulsi and Sandra Saifi Madi decided to and experience is the painstaking result of our
open Favourite Things, an integrated leisure own dreams and needs as mums. From
and learning facility for mothers and children, bringing onboard a dedicated birthday and
“We started thrashing about embryonic ideas events planner to ensuring a spacious
about 18 months ago.” And to trace how their maternity room, cutting corners is not our
With activities focussing on the process, not necessarily joint passion for taking onboard the needs of style. Edutainment in a safe environment is
these two segments with an innovative spirit essential. We felt that putting together a novel
the final product, children are encouraged to get messy, lifestyle option with a genuine personal feel
and a discerning eye for detail, “We
move freely and explore the world around them in a coalesced our respective needs first as would make sense and add value all round”,
safe, structured and of course, fun environment. mothers, then as business partners, and Sandra says.
found that our separate wish lists ultimately Naturally, this achievement has not been
matched.” It is not so easy to define in what hassle-free. Both partners anticipated chal-
Partners Farah Bizzari Nabulsi and Sandra Saifi Madi are keen to specific ways their 6,771 square foot lenges along the way and their expectations
bring their children to work. Favourite Things living and learning centre in were at times, sorely, met. Farah clarifies:
Jumeirah’s Palm Strip Mall will evolve. This is “Finding the right team, aligning practical
not surprising. Launched in August 2006, possibilities with budgets and timelines,
“Our core objective is to let end-users dictate balancing intuition with rational logic, as well
their needs that will then influence the range as sticking to a plan whilst having the
of our services and the product mix based on flexibility of changing it if necessary. We have
the stake holders – mothers and children – had moments of total impasse”, she laughs.
and not the other way around”, Sandra, a The result however, is outstanding.
Saudi of German-Palestinian origin, university Favourite Things is a winner all round. Here is
lecturer-turned-entrepreneur explains. a place where children of all ages can play,
This is not to say that they don’t have their while parents can join in or shop, meet friends
first exquisitely designed centre up and and relax. Raising the bar on providing
running to a lively, action-packed momentum personalised customer care destinations for
that has added a much-needed option for the entire family is spurring the duo forward.
exclusive venues of this type. They do, with They are moving onwards and upwards as
flair and pizzazz. Inspired by motherhood and budding entrepreneurs developing a home-
the desire to give the best to their own grown Middle Eastern brand. This process
children whilst spending quality time together, has been enhanced by several quarters. For
activities ranging from arts n’ crafts, fancy instance, Sandra has nothing but praise for
dress, water n’ sand play to jungle gym, wall the “unbelievably fantastic” assistance the
climbing and scheduled activities like story partners got from Dubai’s Economic
telling, have ensured that the arrival of Department throughout the entire licensing
Favourite Things on the Dubai scene has and set-up process. “Who says that equal
caused a positive furore. This has set a new opportunities do not exist in this part of the
benchmark for quality, originality, interactivity world? Staff at the Women’s Division were
and downright fun in a critical service area friendly and efficient. Once they did their due
that – with scarce exceptions notwithstanding diligence, we came up trumps. As long as
– has been missing in the emirate. “We have you follow the system and show a hands-on
not reinvented the wheel with Favourite willingness to get your project through, I can’t
Things, we have merely succeeded in adding imagine why any woman would not want to
some new cogs that unleash children’s do her own business if she has a winning
creativity and allow mothers to participate in a idea”, Sandra adds.
creative dialogue with their kids. Add this to Fiercely passionate and protective of their
an ideal venue for them to relax, snack and multi-facetted family destination haven that is
shop and you’ve got something entirely part fun, part food and part retail too, setting
different”, Farah, a Palestinian-Emirati, former up Favourite Things was “A substantial
Investment Banker, and CFA adds. investment and far more than a ladies’
With a multinational team of 11 trained staff business whim. With our joint complementary
that adhere to Favourite Things ‘education backgrounds, we elevated the quality and
through entertainment’ dictum, infants up to level of planning at Favourite Things to match
children of 10 years old are welcome to a expectations for our own most prized
tailor-made hang-out kitted out in age- possessions – our kids”, Farah says. With this
appropriate uber chic interactive style. uncompromising standpoint, “Whenever we
Games and fun notwithstanding - Check out were faced with a ‘no’ from any quarter, for us
the interactive, brightly hued wall collage to it became the beginning of the conversation –
enhance toddler’s motor skills, the water table never the end.”
with exciting hydraulic elements and the With Favourite Things still in its infancy,
spacious glass walls that allow mums to gaze Sandra and Farah are already exploring the
adoringly at their little ones in full play mode possibility of franchising their interactive kids
whilst they sip designer cappuccinos in the n’ mums concept, as well as eyeing suitable
adjacent café area. They are all original commercial property to house Favourite
design elements thought through by the Things second and third outlets in Dubai.
Madi-Nabulsi duo that look great and work “Growth is inevitable if your objectives
even better. “Nothing is overkill at Favourite are to build a brand capable of crossing

FAVOURITE THINGS at a glance Favourite Things Scheduled Activities
Apart from the free play areas, to which
Edutainment Area all kids have access, multi-lingual
scheduled activities, such as story
Favourite Things play area (ages 0 – 3) times, sing-a-longs, dramatic play in
Offering climbing structures, tailor-made English, Arabic, French and German
interactive collages and games, books are all the rage given Dubai’s
and loads of the best quality toys in a cosmopolitan mien.
custom made, stimulating safe
environment. Retail Area
State of the art children’s play area The Café

(ages 2-10) A haven where mums n’ dads are
- An intergalactic space themed offered an opportunity to relax, while
borders and effecting positive change”, outlets so as to strengthen our brand climbing Wall. kids play. Nutritious, wholesome
Sandra explains. “Working with and therefore be in a position to give - An animal themed jungle Gym. food ideal for a quick snack, with
children’s overall betterment in mind, back. Reciprocity is definitely one of - A Fancy Dress room, filled with yummy selections of savouries, sweets
we both agree that a strong element of the most exciting visions that we have over 70 costumes and props for and plenty of options for the little
corporate social responsibility for Favourite Things”, Farah concludes. different ages. ones as well.
is an integral part of the Favourite - An Art room; where creativity and
Things picture.” This is why the Location messiness coexist either solo or with The Boutique
team already has plans to ensure that The Palm Strip Shopping Mall an Arts supervisor. Looking frumpy during pregnancy is no
less privileged children get the Jumeira 1 (opposite THE ONE) - A Stations Room which includes: longer an option. The Favourite Things
opportunity to participate in fun life at Second Floor Interactive water play area, boutique has introduced a wide range
Favourite Things. “There are a million (Underground parking available) sand play area and a construction of trendy maternity and non-maternity
ways to give back to society. As table too. styles, including brands such as
entrepreneurs, we feel it incumbent on Opening Hours Susana Monaco, Woo Maternity and
us to explore ways to help the more Sundays – Favourite Things Multi-Function Room Orla Kiely, Diane Von Furstenberg,
vulnerable parts of society through a Thursdays 9:00 am – 9:00 pm Stylishly designed, with a lounge area Paulina Quintana and more.
vehicle such as Favourite Things. For Fridays & Saturdays for reading, playing board games or With carefully selected gift items and
us, it’s not about making money for 10:00 am – 9:00 pm just watching a movie on flat screen TV, novelties, the boutique also boasts the
money’s sake. Above all, it’s about relaxing on funky bean bags takes a latest and hippest baby and child
finding ways to expand the business Tel.: 04 345 2725, Fax: 04 345 2763 whole new meaning. Of course, this products, from the Mozzee Highchair, to
so that we can improve our services, Email: info@favouritethings.com space also converts into the perfect the Easywalker push chair; and the
customise our offering in different www.favouritethings.com setting for those extra special events… Storksak diaper bag too.

FAVOURITE THINGS at a glance Favourite Things Scheduled Activities
Apart from the free play areas, to which
Edutainment Area all kids have access, multi-lingual
scheduled activities, such as story
Favourite Things play area (ages 0 – 3) times, sing-a-longs, dramatic play in
Offering climbing structures, tailor-made English, Arabic, French and German
interactive collages and games, books are all the rage given Dubai’s
and loads of the best quality toys in a cosmopolitan mien.
custom made, stimulating safe
environment. Retail Area
State of the art children’s play area The Café

(ages 2-10) A haven where mums n’ dads are
- An intergalactic space themed offered an opportunity to relax, while
borders and effecting positive change”, outlets so as to strengthen our brand climbing Wall. kids play. Nutritious, wholesome
Sandra explains. “Working with and therefore be in a position to give - An animal themed jungle Gym. food ideal for a quick snack, with
children’s overall betterment in mind, back. Reciprocity is definitely one of - A Fancy Dress room, filled with yummy selections of savouries, sweets
we both agree that a strong element of the most exciting visions that we have over 70 costumes and props for and plenty of options for the little
corporate social responsibility for Favourite Things”, Farah concludes. different ages. ones as well.
is an integral part of the Favourite - An Art room; where creativity and
Things picture.” This is why the Location messiness coexist either solo or with The Boutique
team already has plans to ensure that The Palm Strip Shopping Mall an Arts supervisor. Looking frumpy during pregnancy is no
less privileged children get the Jumeira 1 (opposite THE ONE) - A Stations Room which includes: longer an option. The Favourite Things
opportunity to participate in fun life at Second Floor Interactive water play area, boutique has introduced a wide range
Favourite Things. “There are a million (Underground parking available) sand play area and a construction of trendy maternity and non-maternity
ways to give back to society. As table too. styles, including brands such as
entrepreneurs, we feel it incumbent on Opening Hours Susana Monaco, Woo Maternity and
us to explore ways to help the more Sundays – Favourite Things Multi-Function Room Orla Kiely, Diane Von Furstenberg,
vulnerable parts of society through a Thursdays 9:00 am – 9:00 pm Stylishly designed, with a lounge area Paulina Quintana and more.
vehicle such as Favourite Things. For Fridays & Saturdays for reading, playing board games or With carefully selected gift items and
us, it’s not about making money for 10:00 am – 9:00 pm just watching a movie on flat screen TV, novelties, the boutique also boasts the
money’s sake. Above all, it’s about relaxing on funky bean bags takes a latest and hippest baby and child
finding ways to expand the business Tel.: 04 345 2725, Fax: 04 345 2763 whole new meaning. Of course, this products, from the Mozzee Highchair, to
so that we can improve our services, Email: info@favouritethings.com space also converts into the perfect the Easywalker push chair; and the
customise our offering in different www.favouritethings.com setting for those extra special events… Storksak diaper bag too.

Young People
Understanding Children Better
A first of its kind in Dubai's nascent free zone
community, TLC is the only Day Care found
within Dubai Media City (DMC), and this in itself
belies its uniqueness.
Kindly, yet driven in her pursuit of excellence, Lina Jabbour is the best. To this end she has incorporated music, arts and crafts in her Day
'godmother' you did not realise your child ever had. In the ever-transient Care. “It is vital to understand the differences between the many different
scenario of Dubai, her Day Care aptly named Tender Love and Care traditions that coexist in today's rainbow society. With art and music
(TLC) is a 'home away from home,' where parents are as welcome in the however, these differences can be bridged in an inclusive and effective
classrooms as much as the children are. Indeed, this Lebanese-born way. Our basic aim is to provide appropriate learning experiences based
and Canadian educated early childhood specialist asserts that “Parents on the interest and needs of the individual child and to provide
are encouraged to participate in all activities and I welcome their opportunities for growth in all areas - emotional, social, physical,
opinions, with an open-door policy at all times.” Even though this intellectual and cultural. This individual treatment is essential to allow
hands-on modus operandi may make her very busy at times, “Parents children to be able to think for themselves. Nevertheless, this also allows
are the eyes and ears of TLC and as such their thoughts and opinions for a tailor-made approach as the curriculum is designed around
are integral to the wellbeing of the Day Care and the children overall”, individual needs and all children are encouraged to explore their own
explains Lina. talents”.
As a postgraduate in Early Childhood Education, Lina's approach to With languages foremost on parent's minds, French classes are
teaching is as gentle as it is educationally sound. “I believe that all available along with the main teaching in English. Lina's faith in children
children's senses need to be stimulated through playing and having fun is inspirational. “Children from birth until at least five years old are like
to encourage curiosity and to spark a natural desire to learn. It is very sponges. The more you offer them, then the more eager they are to
important nowadays to encourage children to make their own decisions learn. I believe that children are able to absorb far more than we give
and be independent. This is why we concentrate on a comprehensive them credit for, this is why I want to offer as many opportunities as
tailor-made curriculum that is based on several approaches.” possible under my guidance at TLC.”
As an expert in different worldwide schooling systems, she believes Having said this, having a multicultural environment brings its own set
that the ideal combination lies in pooling the resources and values of all of challenges, and since it is very important to TLC to adhere to parents'
the above. “Keeping in mind the tremendous diversity of all my little desires, it is often hard to juggle differing requirements. However, being
students that range age-wise from infancy until little ones are ready to go a parent herself to her two boys who belong to TLC too, no one
to junior school, my duty is to keep the curriculum adaptable and understands better than Lina how precious a child is to their parent, and
flexible, while maintaining high standards of excellent professional and therefore she and her 18-strong team appreciate the need to find a way
dedicated staff and top-of-the-line resources intact. Pre-school is one of to manage expectations. “I will always put time aside to sit with each
the most important aspects of a child's development.” and every parent to explain the importance of routine, whilst maintaining
A first of its kind in Dubai's nascent free zone community, TLC is the a harmonious synergy with the individual needs of the child and the
only Day Care found within Dubai Media City (DMC), and this in itself desires of the parent”, Lina says.
belies its uniqueness. Currently, TLC welcomes children from walking stage to four years.
Ideally located to service Dubai's expanding freehold communities, Despite her nursery’s evident success, Lina does not rest on her laurels
TLC is a second home to children and a haven for their parents, many of and takes her responsibilities very seriously. “I am entrusted with
whom work as part of the free zone's white collar workforce, the nursery people's prized possessions and this trust cannot be taken lightly”, she
is situated in one of DMC's exclusive villas. The surroundings offer explains. A fierce believer in the hands-on approach in child care, there
comfort, cleanliness and an overall feeling of noisy, happy cheerfulness is no room for mistake at TLC. That is why, whenever you pass by the
essential to defer any feelings of anxiety children may feel when first well appointed DMC Boutique Office Villa, you will find her surrounded
joining day care. "Naturally each child reacts differently to nursery school, by her ‘extended family’. “I am there to welcome children in the morning
but at TLC we make it our duty to ensure that the experience is a positive and to wave goodbye to them when all the toys have been put away for
one, with fun as well as the acquisition of skills equally important", Lina the night.”
adds.
A commitment to refreshing and upgrading her offering is paramount, Tel:+971 4 367 1636
given the fierce competition and her natural desire to give children the www.tenderloveandcare.com

Young People
Understanding Children Better
A first of its kind in Dubai's nascent free zone
community, TLC is the only Day Care found
within Dubai Media City (DMC), and this in itself
belies its uniqueness.
Kindly, yet driven in her pursuit of excellence, Lina Jabbour is the best. To this end she has incorporated music, arts and crafts in her Day
'godmother' you did not realise your child ever had. In the ever-transient Care. “It is vital to understand the differences between the many different
scenario of Dubai, her Day Care aptly named Tender Love and Care traditions that coexist in today's rainbow society. With art and music
(TLC) is a 'home away from home,' where parents are as welcome in the however, these differences can be bridged in an inclusive and effective
classrooms as much as the children are. Indeed, this Lebanese-born way. Our basic aim is to provide appropriate learning experiences based
and Canadian educated early childhood specialist asserts that “Parents on the interest and needs of the individual child and to provide
are encouraged to participate in all activities and I welcome their opportunities for growth in all areas - emotional, social, physical,
opinions, with an open-door policy at all times.” Even though this intellectual and cultural. This individual treatment is essential to allow
hands-on modus operandi may make her very busy at times, “Parents children to be able to think for themselves. Nevertheless, this also allows
are the eyes and ears of TLC and as such their thoughts and opinions for a tailor-made approach as the curriculum is designed around
are integral to the wellbeing of the Day Care and the children overall”, individual needs and all children are encouraged to explore their own
explains Lina. talents”.
As a postgraduate in Early Childhood Education, Lina's approach to With languages foremost on parent's minds, French classes are
teaching is as gentle as it is educationally sound. “I believe that all available along with the main teaching in English. Lina's faith in children
children's senses need to be stimulated through playing and having fun is inspirational. “Children from birth until at least five years old are like
to encourage curiosity and to spark a natural desire to learn. It is very sponges. The more you offer them, then the more eager they are to
important nowadays to encourage children to make their own decisions learn. I believe that children are able to absorb far more than we give
and be independent. This is why we concentrate on a comprehensive them credit for, this is why I want to offer as many opportunities as
tailor-made curriculum that is based on several approaches.” possible under my guidance at TLC.”
As an expert in different worldwide schooling systems, she believes Having said this, having a multicultural environment brings its own set
that the ideal combination lies in pooling the resources and values of all of challenges, and since it is very important to TLC to adhere to parents'
the above. “Keeping in mind the tremendous diversity of all my little desires, it is often hard to juggle differing requirements. However, being
students that range age-wise from infancy until little ones are ready to go a parent herself to her two boys who belong to TLC too, no one
to junior school, my duty is to keep the curriculum adaptable and understands better than Lina how precious a child is to their parent, and
flexible, while maintaining high standards of excellent professional and therefore she and her 18-strong team appreciate the need to find a way
dedicated staff and top-of-the-line resources intact. Pre-school is one of to manage expectations. “I will always put time aside to sit with each
the most important aspects of a child's development.” and every parent to explain the importance of routine, whilst maintaining
A first of its kind in Dubai's nascent free zone community, TLC is the a harmonious synergy with the individual needs of the child and the
only Day Care found within Dubai Media City (DMC), and this in itself desires of the parent”, Lina says.
belies its uniqueness. Currently, TLC welcomes children from walking stage to four years.
Ideally located to service Dubai's expanding freehold communities, Despite her nursery’s evident success, Lina does not rest on her laurels
TLC is a second home to children and a haven for their parents, many of and takes her responsibilities very seriously. “I am entrusted with
whom work as part of the free zone's white collar workforce, the nursery people's prized possessions and this trust cannot be taken lightly”, she
is situated in one of DMC's exclusive villas. The surroundings offer explains. A fierce believer in the hands-on approach in child care, there
comfort, cleanliness and an overall feeling of noisy, happy cheerfulness is no room for mistake at TLC. That is why, whenever you pass by the
essential to defer any feelings of anxiety children may feel when first well appointed DMC Boutique Office Villa, you will find her surrounded
joining day care. "Naturally each child reacts differently to nursery school, by her ‘extended family’. “I am there to welcome children in the morning
but at TLC we make it our duty to ensure that the experience is a positive and to wave goodbye to them when all the toys have been put away for
one, with fun as well as the acquisition of skills equally important", Lina the night.”
adds.
A commitment to refreshing and upgrading her offering is paramount, Tel:+971 4 367 1636
given the fierce competition and her natural desire to give children the www.tenderloveandcare.com

Monkeynastix.qxp 12/28/2006 4:55 PM Page 1
Monkeynastix 4 Healthy Living environments eg. townhouses and clusters.

Young People
Children have increasingly limited access
to large gardens and jungle gym equipment.
Children are at risk of spending too much
Movement is as natural to children as breathing and time in front of a screen instead of moving
almost as essential. The Monkeynastix programme eg. computers, TV, electronic games, cell-
phone games etc.
provides children with a myriad of different movement Security concerns limit the free
experiences in different contexts for them to discover the exploration of the environment by children.
unlimited possibilities that exist in physical activity.
THE PROGRAMME
Our fun and creative approach to movement
allows children to be children again.
Monkeynastix is a broad-based, holistic
BORN TO MOVE programme that combines creativity, music
Let Monkeynastix take your child on a and storytelling with basic training in
journey of discovery that will not only shape flexibility, balance, strength, agility, co-
the body, but wire the mind for academic ordination and body awareness. Your child
success. Children are born to move and will love each energy-packed lesson.
through Monkeynastix we encourage them
to explore and discover the world through HOW DOES MONKEYNASTIX WORK?
their senses and their bodies with our fun A qualified instructor will come to your
and exciting movement education child's school or public venue to run a class
programme - designed by specialists, once a week.
endorsed by therapists and teachers, and Lessons run for 30 minutes.
loved by kids! Lessons include a warm up to music,
stretch and tone and working with
DID YOU KNOW? specialised equipment.
There is a direct connection between the We believe in rewarding children to build
large body movements involved in climbing, their self esteem - each child receives a
running, walking, swimming and ball play, sticker at the end of every class.
and the small movements necessary for A certificate will be given to your child at
reading and writing activities. the end of each term.
Babies and young children learn from At the end of each year your child will
the inside out. Their core muscle strength is receive a special Monkeynastix medal.
vital to healthy overall development and
for laying strong foundations for higher HEALTHY LIVING HABITS
order learning. Get your child into healthy living habits from
Children need to repeat movements an early age. At Monkeynastix we reinforce
thousands of times in many different ways to what you are doing at home by incorporating
master them and gain confidence. some of the following into our lessons:
When a child is moving he or she is not - Emotional intelligence (e.g. respect
just working his or her body but the eye yourself and others)
muscles too. The co-ordination between the - Social skills (e.g. please and thank you)
eyes and hands and the eyes and feet is - Environmental awareness
integral to overall development. (e.g. conserve water)
- Moral standards (e.g. waiting your turn)
GOOD FOUNDATIONS - Healthy habits (e.g. Like brushing teeth,
Good movement education helps develop sun protection, hygiene)
foundations for:
- Neater handwriting OPEN THE DOOR TO LEARN
- The ability to sit comfortably in a chair and Create opportunities for your child to move.
focus on desk work Your encouragement and support is
Monkeynastix is an Internationally recognised Movement Education Programme OUR VISION STATEMENT - Improved concentration important. Remember that every time your
for children ages 1- 8 in three separate curriculums for ages The Monkeynastix Corporation provides - Eye strength for reading and copying from child moves the door to learning opens.
1-2, 3-6 and 7-8 and is structured in a franchise business system with more than franchisees, instructors, schools, teachers, books, worksheets or the blackboard
60 franchisees, currently with 250 qualified instructors presenting classes at more parents, children and communities with - The ability to follow movement 10 YEARS OF EXPERTISE
than 2000 venues worldwide to more than 35 000 children in this age group. services and products that enrich, support and demonstrations and auditory instructions Monkeynastix - the pioneer of movement
Today's children are not moving nearly as much as we did when we were celebrate childhood. - Sequencing, memory and rhythm - for education in South Africa for the past 10
children. Modern living, easy access to fast food, television and computers all reading and writing years. Now also successful and expanding
contribute to the fact that children are more passive and generally overweight. OUR PHILOSOPHY - The acquisition of vocabulary that relates in the UK, the Republic of Ireland,
The Monkeynastix programme is non-competitive, builds self-confidence and a To teach children Monkeynastix in a fun, to movement eg. numbers, up, down, body Australia, Botswana, Kenya, Mauritius,
positive self-image and focus on safe environment and raise their levels of self- parts, action words (in, behind), direction Turkey, Zambia, Dubai and starting in
long-term motivation. confidence. This is a circular goal with no (left, right) etc. Egypt in 2007.
We at Monkeynastix are dedicated in making a difference in the lives of many beginning and no end, but which continually
young children and our enthusiasm and work ethic will ensure that children's lives feeds on the nourishment of the opportunity RESEARCH TELLS US Tel: +97150 676 3697
are touched forever. to move. Children today are living in smaller www.monkeynastix.biz

Monkeynastix.qxp 12/28/2006 4:55 PM Page 1
Monkeynastix 4 Healthy Living environments eg. townhouses and clusters.

Young People
Children have increasingly limited access
to large gardens and jungle gym equipment.
Children are at risk of spending too much
Movement is as natural to children as breathing and time in front of a screen instead of moving
almost as essential. The Monkeynastix programme eg. computers, TV, electronic games, cell-
phone games etc.
provides children with a myriad of different movement Security concerns limit the free
experiences in different contexts for them to discover the exploration of the environment by children.
unlimited possibilities that exist in physical activity.
THE PROGRAMME
Our fun and creative approach to movement
allows children to be children again.
Monkeynastix is a broad-based, holistic
BORN TO MOVE programme that combines creativity, music
Let Monkeynastix take your child on a and storytelling with basic training in
journey of discovery that will not only shape flexibility, balance, strength, agility, co-
the body, but wire the mind for academic ordination and body awareness. Your child
success. Children are born to move and will love each energy-packed lesson.
through Monkeynastix we encourage them
to explore and discover the world through HOW DOES MONKEYNASTIX WORK?
their senses and their bodies with our fun A qualified instructor will come to your
and exciting movement education child's school or public venue to run a class
programme - designed by specialists, once a week.
endorsed by therapists and teachers, and Lessons run for 30 minutes.
loved by kids! Lessons include a warm up to music,
stretch and tone and working with
DID YOU KNOW? specialised equipment.
There is a direct connection between the We believe in rewarding children to build
large body movements involved in climbing, their self esteem - each child receives a
running, walking, swimming and ball play, sticker at the end of every class.
and the small movements necessary for A certificate will be given to your child at
reading and writing activities. the end of each term.
Babies and young children learn from At the end of each year your child will
the inside out. Their core muscle strength is receive a special Monkeynastix medal.
vital to healthy overall development and
for laying strong foundations for higher HEALTHY LIVING HABITS
order learning. Get your child into healthy living habits from
Children need to repeat movements an early age. At Monkeynastix we reinforce
thousands of times in many different ways to what you are doing at home by incorporating
master them and gain confidence. some of the following into our lessons:
When a child is moving he or she is not - Emotional intelligence (e.g. respect
just working his or her body but the eye yourself and others)
muscles too. The co-ordination between the - Social skills (e.g. please and thank you)
eyes and hands and the eyes and feet is - Environmental awareness
integral to overall development. (e.g. conserve water)
- Moral standards (e.g. waiting your turn)
GOOD FOUNDATIONS - Healthy habits (e.g. Like brushing teeth,
Good movement education helps develop sun protection, hygiene)
foundations for:
- Neater handwriting OPEN THE DOOR TO LEARN
- The ability to sit comfortably in a chair and Create opportunities for your child to move.
focus on desk work Your encouragement and support is
Monkeynastix is an Internationally recognised Movement Education Programme OUR VISION STATEMENT - Improved concentration important. Remember that every time your
for children ages 1- 8 in three separate curriculums for ages The Monkeynastix Corporation provides - Eye strength for reading and copying from child moves the door to learning opens.
1-2, 3-6 and 7-8 and is structured in a franchise business system with more than franchisees, instructors, schools, teachers, books, worksheets or the blackboard
60 franchisees, currently with 250 qualified instructors presenting classes at more parents, children and communities with - The ability to follow movement 10 YEARS OF EXPERTISE
than 2000 venues worldwide to more than 35 000 children in this age group. services and products that enrich, support and demonstrations and auditory instructions Monkeynastix - the pioneer of movement
Today's children are not moving nearly as much as we did when we were celebrate childhood. - Sequencing, memory and rhythm - for education in South Africa for the past 10
children. Modern living, easy access to fast food, television and computers all reading and writing years. Now also successful and expanding
contribute to the fact that children are more passive and generally overweight. OUR PHILOSOPHY - The acquisition of vocabulary that relates in the UK, the Republic of Ireland,
The Monkeynastix programme is non-competitive, builds self-confidence and a To teach children Monkeynastix in a fun, to movement eg. numbers, up, down, body Australia, Botswana, Kenya, Mauritius,
positive self-image and focus on safe environment and raise their levels of self- parts, action words (in, behind), direction Turkey, Zambia, Dubai and starting in
long-term motivation. confidence. This is a circular goal with no (left, right) etc. Egypt in 2007.
We at Monkeynastix are dedicated in making a difference in the lives of many beginning and no end, but which continually
young children and our enthusiasm and work ethic will ensure that children's lives feeds on the nourishment of the opportunity RESEARCH TELLS US Tel: +97150 676 3697
are touched forever. to move. Children today are living in smaller www.monkeynastix.biz

"We have to make history and
approach the future with steady steps,
not wait for the future to come to us".
CHAPTER 12
Corporate Profiles
Jumeirah Burj Al Arab conference facilities

"We have to make history and
approach the future with steady steps,
not wait for the future to come to us".
CHAPTER 12
Corporate Profiles
Jumeirah Burj Al Arab conference facilities

Best of Industry.qxd 12/9/06 10:02 AM Page 1
Corporate Profiles
Onwards and Upwards
The pitfalls that accompany long-term economic
overdependence on a solitary source, namely oil and
gas, are being successfully curtailed in the UAE. The
healthy state of the manufacturing sector is a testament
to this strategy.
208 Best of Dubai

Dubai, the frontrunner of economic diversification, has seen its manufacturing

sector gear into fast forward mode. Just ten years ago, manufacturers
contributed 8.3 per cent of local GDP, a figure that has now doubled to 16 per
cent, making it the second largest source of local wealth. In total, despite
making up only five per cent of the UAE landmass, 30 per cent of the country's
total GDP is generated by Dubai.
In terms of foreign direct investment (FDI), Dubai has strategically
positioned itself as the regions leading destination for businesses, hosting
nearly 150 Fortune 500 companies. The Department for Economic
Development reports that total capital investment into Dubai industry stood at
approximately US$7 billion for 2004, with the total production valued at US$680
million. During this period, manufacturing grew 17 percent and similar growth
patterns are expected for 2005/06.
This investment has been most beneficial to the metallic mineral products,
non-metallic products, food processing, fabricated metal and equipment, and
chemical and plastic products sectors of industry. The UAE has also
developed into a major hub for the textile and garment industry in the region.
A major factor in promoting a bulk of the FDI for the Dubai industrial sector
has been the formation of industrial cities, technology parks, and free zones.
The favourable conditions for operating in these zones make them sustainable
long-term options.
As the oldest and most well established free zone in the country, hosting
nearly 400 companies, the Jebel Ali Free Zone (JAFZA) has established a new
business zone to focus on creating eight specific industry clusters. In doing so,
the number of companies operating in JAFZA is expected to climb to 6000.
US$700 million has also been invested into Dubai Industrial City (DIC) in
order to provide the supporting infrastructure to entice more companies into
the emirate. DIC will consist of six main zones specialising in machinery and
mechanical equipment, transport equipment, base metals, chemical products,
food and beverage and mineral products. A 50 million square feet Logistics
Park is being developed inside the city that will also contain labour
accommodation. It is anticipated that DIC will contribute US$545 million per
Best of Dubai 209

Best of Industry.qxd 12/9/06 2:53 PM Page 3
annum to GDP by 2010. To avoid federal DUTCO health, technology, finance, real estate,
taxation and customs tariffs, which range for 5 Founded by the late Yousuf Baker in 1947, the research, education, tourism, energy,
to 7 per cent on production and certain export Dutco Group of Companies is one of the oldest communication, industrial manufacturing,
activities, DIC has not been set up as a free business organizations in the United Arab biotechnology and hospitality. These
zone. The DIC is also hoping for a change in Emirates, where it has a long and companies include: Dubai Internet City,
the federal companies law to allow for majority distinguished history. The company has a wide Dubai Media City, Dubai Healthcare City,
foreign ownership. range of activities, including construction, Dubailand, Dubai International Capital, Dubai
In the private sector, Dubai Investments hotels and leisure, manufacturing, freights and Industrial City, Dubai Properties, Dubai
Park, a subsidiary of Dubai Investments, itself a trading, and oil and gas. International Properties, Dubai Investment
major investor in the local industrial sector, has Group, Dubai Energy, Dubai Knowledge
also proven popular as a base for www.dutco.com Village. Dubai Holding is also looking to
industry. Among the industries to have settled expand its interests into Tunisia, Malta
here are specialists in pharmaceutical DUGAS and Pakistan.
products, insulation material, water purification, DUGAS, wholly owned by the Government of
cold storage, building systems and a Dubai, was set up in 1977 and its Jebel Ali www.dubaiholding.com
manufacturer of cast steel valves for the oil and processing plant was inaugurated on April
water sectors. 22nd, 1980 by H.H. Sheikh Rashid bin Saeed Nakheel
With the launch of Emaar Industries, Emaar Al Maktoum. The company produces and Nakheel originated in the late 1990s after
Properties is looking to capitalise on the exports liquefied petroleum gas (LPG) and H.H Sheikh Mohammed bin Rashid al
growing opportunities in the manufacturing continually introduce scientific innovations that Maktoum recognized one of Dubai's most
sector brought about by Dubai's rapid reduce the ecological imprint of industry in the attractive features was its pristine beaches.
economic growth. In particular, the amazing region. The idea for the iconic Palm development
growth of the construction sector over came from a desire to maximize
the last four years has impacted on the http://www.sheikhhamdan.ae/english/chairmans beachfront living and was launched in 2001.
furniture, cement, steel and iron industries, hip/dugas.htm Originally the Palm was its own separate
with all experiencing expansion as a result. company, however the launch of the
Of these, the furniture sector grew by 50 per Dubai Dry-docks second Palm (Jebel Ali) made expansion
cent in 2005 and is now worth US$270 The international and regional shipyard of necessary and Nakheel was born in 2003.
million. There is, however, a risk of overcapacity choice for ship repair, conversion, new building, The company's portfolio now currently
in some of these sectors should there be a oil rig repairs, offshore fabrication, afloat repairs extends to 15 projects.
slowdown in the construction sector, but this is and industrial services. Dubai Dry-docks have
countered by good investment opportunities in 2,500 metres of repair berths capable of www.nakheel.ae
industries such as chemicals and foodstuffs. accommodating 8 U.L.C.C.s.
The depreciation of the UAE dirham against Emaar
major currencies, including the euro, yen and http://www.drydocks.gov.ae/ Founded in 1997, Emaar has several real
sterling, as a result of its being pegged to the estate projects in various stages of
US dollar, is expected to broaden the non-oil ENOC completion. The company has witnessed
export sector. Currently, base metals from ENOC is a wholly owned company of the Dubai tremendous growth since its inception in 1997
companies such as DUBAL dominate non-oil government. Established in 1993, its diverse and boasts a rapidly growing tenant base
manufactured exports, but cement, activities include refining, shipping and with more than 13,000 homes already handed
pharmaceuticals, corrugated cartons, scrap terminalling, and a wide range of retail projects over. Emaar has also begun construction of
metal, snack foods, plastic products, paints, including petrol stations and lines of automotive one of the world's most ambitious projects,
lubricants and chemicals are quickly becoming petroleum products. The company employs a the AED73 billion (US$20 billion) Burj Dubai
significant contributors. workforce in excess of 3,800 staff of different Downtown. The Burj Dubai will be the world's
As Dubai continues to diversify its economy, nationalities across 28 companies. tallest tower when it is completed in 2008.
synergies are being developed across Emaar also has joint ventures and projects
industries allowing linkages between sectors. http://www.enoc.com across the region, covering India, Egypt,
Once projects like the Dolphin Gas project (an Turkey, Morocco, Syria, Pakistan, Tunisia and
underwater gas pipeline from Qatar) kick in, the EPPCO Saudi Arabia.
resulting increase in cheaper and abundant A joint venture between ENOC and Caltex, the
energy will herald a new industrial era for Emirates Petroleum Products Company www.emaar.com
Dubai, with many projects already lined up and (EPPCO) LLC operates across a variety of
waiting for the gas to start flowing Major entities sectors, including petroleum retailing, aviation DU-Emirates Integrated
that have been established in Dubai refuelling, lubricants marketing and Telecommunication Company
terminalling. EPPCO has a network of over 120 In February 2006, EITC was launched
DUBAL service stations across Dubai and the Northern as the competitor to the state-owned
DUBAL is the largest single site aluminium Emirates supplemented by 24-hour Star Mart Etisalat and has been popular with
smelter in the western world, covering 480 convenience stores, mini-marts, car washes investors ever since. Their license grants the
hectares. The company was established in and Quick Lube outlets. EPPCO also runs the right to install, operate and manage a
1979 under the leadership of H.H. Sheikh ENOC network of 30 service stations, Tasjeel public telecom network providing services
Rashid bin Saeed Al Maktoum and over the car registration and the FixPlus vehicle across the United Arab Emirates.
ensuing years has become a leading global servicing centres. Introducing a second telecom operator
aluminium producer. Generating a total volume enabled the UAE government to realize
of 861,000 metric tonnes of quality metal in www.eppcouae.com its vision of providing competition to one of
2006, DUBAL is the largest non-oil contributor the most significant, dynamic and vital
to the economy. Dubai Holding sectors.
Dubai Holding currently has 19 companies
http://www.dubal.ae/ operating in a variety of sectors, including http://www.du.ae/
210 Best of Dubai

Best of Dubai 211

TCOM - Matt.qxp 12/9/06 10:58 AM Page 1
Dubai Internet City

Dubai Internet City (DIC) provides a knowledge economy ecosystem designed to support the business
development of Information and Communications Technology (ICT) companies. It is the Middle East's biggest
ICT infrastructure, built inside a free trade zone.
DIC is a strategic base for companies targeting emerging markets in a vast region extending from the
Middle East to the Indian subcontinent, and from Africa to the CIS countries, covering 2 billion people with a
GDP of $6.7 trillion.
Almost all the global ICT giants have a base in DIC including Microsoft, Oracle, HP, IBM, Dell, Siemens,
Canon, Logica, Sony Ericsson, Schlumberger and Cisco, as well as many small and medium enterprises and
entrepreneurial ventures. The ICT cluster in Dubai Internet City comprises companies from various sectors:
software development, business services, ecommerce, consultancy and sales and marketing.
DIC provides an environment that attracts most elements of the value chain for an ICT business. In
addition, it has developed programmes that can be leveraged by the ICT community to explore and expand
channel and business development opportunities. The cluster of ICT companies in DIC comprises Software
Development, Business Services, Web Based & e-Commerce, Consultancy, Sales & Marketing and Back
Office Operations. Currently there are over 850 companies operating out of DIC.
In line with Dubai's liberal economic policies and regulations, DIC offers foreign companies 100 per cent
tax-free ownership, 100 per cent repatriation of capital and profits, no currency restrictions, easy registration
and licensing, stringent cyber regulations, and protection of intellectual property.
One of DIC's key facilities for new market entrants is firststeps@DIC. The facility offers short-term offices to
companies looking to have a temporary, cost-effective base to explore the regional market before setting up a
full-fledged office. Many established companies and entrepreneurial ventures from around the world have
leveraged firststeps to establish a foothold in the market before going on to establish larger permanent
offices.
www.dubaiinternetcity.com
TCOM-Matt_L1.qxd 12/9/06 2:56 PM Page 2
Dubai Media City

Strategically located in Dubai at the crossroads of the Middle East, Africa and South Asia, Dubai Media City
(DMC) has rapidly emerged as a global media hub. DMC provides an advanced infrastructure and
supportive environment for media-related businesses to operate globally out of Dubai.
DMC is a place where every kind of media business can operate with collective synergy, including media
and marketing services, printing and publishing, music, film, new media, leisure and entertainment,
broadcasting and information agencies.
Since its inception, Dubai Media City has grown impressively. The list of DMC-based companies today
reads like a who's who of the global media industry. The community includes global media giants such as
Reuters, CNN, CNBC, MBC, Sony, Showtime and Bertelsmann.
Dubai Media City has also set up Media Business Centres to promote talent and entrepreneurship in the
region. These unique facilities are targeted at freelancers and independent media professionals. Freelancers
find the Centres an ideal base for gaining visibility and building relationships with the media industry.
Being a dedicated media zone, DMC ensures that all media businesses are given the "Freedom to
Create". The advanced infrastructure, support services, freedom of capital movement, tax-free income and
easy access to markets rich with untapped opportunities makes DMC the ideal base for productive media
businesses.
June 2001 saw the launch of the Ibda'a Media Student Awards, an annual event held by Dubai Media City
to recognize and foster young media talent in the region. The Ibda'a Awards cover a range of media-related
categories.
Under the auspices of Dubai Media City, Dubai International Film Festival (DIFF) was launched in
December 2004. DIFF showcased 76 films from around the world at six venues in Dubai, and attracted
international celebrities and an audience of 40,000 people.
www.dubaimediacity.com
TCOM-Matt_L1.qxd 12/9/06 11:10 AM Page 3
Dubai Knowledge Village

Dubai Knowledge Village (KV), launched in September 2003, provides an advanced infrastructure and
environment for a variety of organisations to create and disseminate knowledge. Its mission is to create a
vibrant, connected learning community to develop the region's talent pool and accelerate its move into the
knowledge economy.
As a leading centre for knowledge, KV has attracted prominent international universities from Australia,
India, Pakistan, Iran, Russia, Belgium, UK, Ireland and Canada. KV seeks to provide the right environment for
the development of scholarship, education, training, creativity, innovation, R&D and entrepreneurial expertise.
It offers a unique campus ambience with a creatively stimulating and welcoming atmosphere for students,
professionals, teachers, instructors and researchers to interact.
KV is also equipped with a business centre, providing modern facilities for freelancers and start-up entities
in the education, training and learning sectors.
There are currently 16 prominent international universities from different countries operating at the
Knowledge Village. These include The University of Wollongong in Dubai, from Australia, Middlesex University
Dubai Campus, from UK and S.P Jain Centre of Management Dubai, from India among others.
These institutions offer programmes that range in duration from one year to four years. Major academic
programmes on offer include engineering, computer science, fashion and design, biotechnology,
environmental studies, quality management and business management programmes.
In addition to universities and institutions of higher education the Knowledge Village also plays host to
more than 350 global and regional training centres which include human resource development centres,
professional training institutes, R&D organisations, innovation centres and e-learning companies.
Several internationally renowned institutions of higher education will be based at the new campus of Dubai
Knowledge Village in the Academic City. The new campus will give students access to an even wider range
of degrees and programmes, all from one location.
www.kv.ae
Dubai International Media Production Zone

IMPZ: A call to the 3P fraternity across the world
Dubai's International Media Production Zone (IMPZ) seeks to create a unique cluster environment for media
production companies from across the industry value chain, and from across the world, to interact and
collaborate effectively.
Catering exclusively to companies in the 3P industries - Printing, Publishing and Packaging - IMPZ is an
initiative of the visionary Dubai government, under the patronage of parent company, Dubai Holding.
As a master developer, IMPZ will provide an environment of growth by building key facilities, investing in
infrastructure, and forming a unique free zone that incorporates industrial, commercial, residential and
community service projects under its mantle. The vast complex will be housed on a territory of over 43 million
square feet of land, in the heart of commercial Dubai.
Key investments
IMPZ has committed to an initial investment of approximately US$ 280 million and it is expected that tenants
in the printing and packaging business will invest a further US$ 280 million in machinery alone.
Irresistible advantages
The IMPZ initiative is designed to bring a wide range of benefits to the industry. As with other free zones in
Dubai, companies joining IMPZ can avail of 100 per cent ownership and will be exempt from almost all
corporate and personal taxes including those for machinery, equipment, raw materials and spares utilised by
the industry. Furthermore, rules governing media production have been simplified to provide maximum ease
of operations.
The concept of clusters offered by IMPZ will allow print companies to coordinate production activities
efficiently with feeder companies like machinery and equipment providers and suppliers of raw materials and
spares. For small and medium-sized businesses, the time and costs involved in sourcing requirements will be
considerably reduced, as they can avail of several shared services.
www.impz.ae
Dubai Studio City
Dubai Studio City (DSC), officially announced in Feb, 2005, will offer a complete technical and community
infrastructure catering to the film and TV production industries.
To be built within Dubailand, DSC aims to attract production companies and a wide range of support
services, including providers of animation, dubbing, makeup, costume design, stage design and building,
casting, telnet agencies, telecine and laboratory facilities.
DSC will feature pre-built studios, sound stages, workshops, backlots and stage areas, a broadcast centre
housing offices and post-production studios, and a business centre for freelancers. The cluster will also
house a film academy, location approval services, entertainment and retail spaces, and hotels and residential
facilities to accommodate crews and casts.
DSC's Location Approval Services (LAS) will provide a single window for applying for production permits
and visas. A fast-track immigration process will enable crews to obtain visas quickly. This service will allow
companies to recruit talent easily. In addition, flexible labour laws will ensure that the industry's needs for part-
time and temporary requirements are met.
DSC's infrastructure will allow a film to be shot right from the start to the finish; all in one location. Every
aspect of film making including scripting, casting, pre-production, filming in exotic locations, editing, sound
recording, visual animation, processing and distribution will be catered to within the DSC enclave.
Companies can lease office space and studios as well as plots of land to build their own infrastructure.
There are three types of spaces available on lease: Commercial offices, Boutique studios and Residential.
Business partners are also invited to build residential complexes, hotels, leisure and entertainment centres
(shopping malls, museums, cineplexes) and sound stages.
www.dubaistudiocity.com
Dubai Outsource Zone

Dubai Outsource Zone (DOZ), the world's first free zone dedicated to the outsourcing industry, offers an
appropriate base for both captive and third-party outsourcing operations to provide mid and high-end
services in areas such as finance, accounting, IT, payroll processing, engineering, R&D and design.
DOZ also serves as a centre for off-shore disaster recovery facilities besides catering to off-shoring
requirements from Europe, the US and the region.
The custom-made facilities offered in the Zone, including next-generation telecom infrastructure, office space
in intelligent buildings, and facilities management, enable outsourcing companies to set up efficient
operations.
The package of telecom services include reliable and redundant high-bandwidth connectivity, IP telephony,
Automatic Call Distribution (ACD), Interactive Voice Response (IVR) and predictive dialing systems, satellite
communication services as well as technical and infrastructure support. These facilities form part of a plug-
and-play infrastructure which helps offshore service providers start operations quickly with minimal upfront
investment.
A Location Assessment Study conducted by AT Kearney ranked DOZ among the three top offshore locations
in the world. The research takes into account Dubai's traditional strength in attracting cost-effective talent from
a skill-rich region spreading across the Indian Sub-continent, Philippines, Levant, Africa, Middle East and
Iran.
Businesses operating out of DOZ enjoy the following benefits
- Lower salary expense

- 100 per cent tax free environment for 50 years
- Absence of corporate tax
- No income tax
- No customs duty
- 100 per cent foreign ownership
- Full currency convertibility
- No Red Tape - Quick and Simplified Licensing, Incorporation and Visa Processing
- Customised Plug-and-Play Infrastructure
- Transparent Laws and One-Stop Shop of Business services
- No Restriction on Profit or Capital Repatriation
- Stringent Attrition Law
- Reduced Real Estate Cost
www.doz.ae
DuBiotech
The Dubai Biotechnology and Research Park (DuBiotech), launched in February 2005 is the region's first and
foremost science and business park dedicated entirely to the global life science industry.
DuBiotech aims to be the central hub for all life science industries for the greater Middle East. DuBiotech
offers a vibrant environment for key players of such industries to thrive within their sphere of activity. The park
offers drug manufacturers and industry specific service providers all the support needed to make their
presence at DuBiotech an efficient and effective process. Such service providers include suppliers of
laboratory equipment and reagents, Venture Capital firms, design consultants, etc.
With its award winning designed headquarter and its state-of-the-art laboratory complexes, DuBiotech
additionally offers an unique environment where companies can truly capture and serve their target market in
a setting that reflects DuBiotech's dedication to exceptional architecture and practicality with an emphasis
towards the requirements of life science companies.
A central focus of DuBiotech is research, and to support the drive toward setting a park dedicated to
research excellence, DuBiotech has established the Foundation for Research and Innovation (FRI). The FRI
will initially focus on medical, industrial, environmental and agricultural biotechnology.
DuBiotech is governed by world class regulations in line with those applied to the top life science clusters
globally. The UAE Ministry of Health has also been a close partner to further enhance life science regulations
at the federal level. Intellectual property (IP) protection is at the core of the life science industry. As such, by
working closely with the industry, federal authorities and world IP bodies, DuBiotech will ensure that existing
IP laws and regulations are strictly enforced. DuBiotech attaches considerable importance to Intellectual
Property issues, considering the sensitive nature of work done within this industry.
As part of TECOM's corporate social responsibility, all DuBiotech's buildings are to be classified as LEED
certified 'Green' buildings. This extends not only to the headquarter and laboratory complexes, but also the
manufacturing and community services buildings that will be part of the park. The headquarter building, once
completed, is expected to be one of the largest 'Green' buildings globally. Our unique environment also
includes an animal reserve spread over 500,000 square feet, where some animal species indigenous to the
region will roam freely.
www.dubiotech.com
TCOM - Matt1.qxp 12/11/06 3:16 PM Page 1
TAKtical Raises the Bar,

not just Capital
In today's global and increasingly volatile economy, successful businesses
have to thrive in a dynamic marketplace. In this environment, passive
investments often result in unpredictable returns. To meet this challenge,
international holding company, TAKtical International, has established a
global footprint and various entities to take advantage of global
opportunities that present themselves.
Based in Dubai, the principals of TAKtical have leveraged their extensive

and established relationships with hedge funds, ultra high net worth
individuals, merchant families and an array of other financial institutions,
particularly in the Middle East, to identify unique investment opportunities
around the globe. The abundant liquidity of the Middle Eastern region,
coupled with the company's extensive network, ensures a unique ability
to rapidly react to these opportunities as they present themselves.
Although TAKtical has built a respectable clientele around the globe,
over the past few years, particular emphasis has been given to its
Middle Eastern clientele. This special relationship has come about due to
recent economic shifts in the region brought about by increasing oil
prices and the corresponding strong economic growth.
The majority of the investments TAKtical has recently targeted have
been in regions such as Eastern Europe, the Middle East and Greater
China. With interests in industries including financial services, real estate,
media and entertainment, technology and healthcare, the TAKtical team
brings together more the 30 years of collective international experience
for providing corporate finance, management consulting, marketing and
branding strategies and international growth strategic planning. So
successful has this team been that the last decade has seen them
manage over USD400 million in transactions.
With a list of previous initiatives that has seen them undertake
business in locations including the US, Canada, UK, France, Germany,
Turkey, Saudi Arabia, UAE, Korea, China, and Taiwan, the company
also boasts a multinational in-house team of English, Spanish, French,
Arabic, Chinese, Turkish, Farsi, Croatian and Urdu/Hindi speakers, so
that clients from all parts of the world can rest assured that a partnership
with TAKtical strengthens every opportunity and will open countless
new doors.
Tel.: +9714 367 1890

www.taktical.com
Best of Dubai 219

Tejari.qxp 1/4/2007 2:41 PM Page 1
Corporate Profiles
The Middle East online marketplace
“IT Literacy and education go hand in hand
with our growth strategy.”
Omar Hijazi (centre), Tejari’s CEO, receiving the hand in hand with our growth strategy”, said appetite for growth and general
prestigious Dubai Quality Appreciation Award from
Omar Hijazi, Chief Executive Officer, the aggressiveness across all sectors. “Dubai
UAE’s Minister of Finance and Dubai’s Deputy Ruler
Sheikh Hamdan bin Rashid Al Maktoum (right), while successor of Her Excellency Sheikha Lubna shares a similar passion with the US in terms of
being accompanied by Tejari’s Marketing Director Al Qasimi, UAE Minister of Economy as Tejari’s growth and development. I truly believe that the
Abdullah Salman (left).
CEO in July of 2005. “In countries where e- next global suite of companies will come from
commerce is on the national agenda and this Emirate. Dubai Ports World and Emaar, for
Internet penetration is high, our franchise example, are just the just tip of the iceberg”,
has grown quickly. The real challenge exists Hijazi explained.
in getting lesser-developed countries in the An increased focus on services and
region up to speed with the vast potential continued expansion are amongst Tejari’s top
of e-commerce.” priorities. ‘Tejari Consulting’ was launched last
Whilst the UAE has been ahead of the year to enable trading partners around the
game regionally, it still has a long way to go in region to optimise their supplier base. ‘Tejari
Omar Hijazi, Chief Executive Officer
terms of its online transaction culture. Connect’ was introduced to offer backend
“Electronic transactions must be as good as systems integration, whilst ‘My Tejari’ was
Capitalising on the explosion of e-commerce worldwide, the launch of Tejari in paper for us to reach our full potential”, said brought in to provide members with a
June 2000 has dramatically changed the way this region does business. With an Hijazi, who brings 20 years of knowhow to the personalised website including alerts and
online presence in seven countries and further plans to be in at least 18 organisation through his experience with the content facilities. Tejari is also working to
countries by 2008, the e-marketplace and regional pioneer in electronic world’s largest CPG firms as well as Ernst and develop industry-specific solutions for the
procurement has been a success story from the beginning. Young LLP and A.T. Kearney, Inc, amongst different sectors it represents. In addition, ‘My
Providing an online meeting point for buyers and sellers of goods and others. “In some countries, we have even Link Dubai’ was successfully launched with the
services, Tejari offers buyers access to a range of commodities covering oil and pushed for legislative reform to facilitate e- Dubai Economic Department whereby Tejari
gas, building and construction, healthcare, information technology and more. By commerce activity,” he added. helped bring in over 70,000 companies online.
allowing companies access to online catalogues, create tenders, receive and In November 2005, Tejari was a key Creative solutions as well as rational
award business online and perform spot purchases, paper-based administrative participant in the first GCC E-Commerce planning and innovation have ensured that
costs are reduced and corporate efficiency is immediately improved. Conference and Exhibition. Topics discussed Tejari maintains substantial yearly growth. This
With trading partners exceeding 60,000 organisations, which have negotiated included drafting a unified Gulf e-commerce means that it has never been short of
over 55,000 online Auctions valued at more than $3 billion, buyers on Tejari have law, developing e-payment and unifying recognition, with some 20 awards overall,
carried out over 85,000 electronic purchase orders. In addition, Tejari was the online governmental purchase orders. “A whole ranging from the Gulf Brand of the Decade
first company in the world to upgrade to the latest version of Oracle Exchange, a series of government initiatives has been Award, World Summit Best Content Award and
facility providing members with a multitude of new tools and features essential to introduced to help boost Internet and the Superbrands Award three years
efficiently manage e-commerce transactions. broadband penetration across the region”, consecutively. Tejari also received the Dubai
Valuable business model notwithstanding, this growth has also been aided by said Hijazi. “Tejari is committed to the Quality Award, an honour reserved for only the
its franchise partnership model. This has allowed Tejari to rapidly expand into technological development of the UAE and best organisations in the region.
Jordan, Kuwait, Saudi Arabia, Oman and Lebanon. Simply put, Tejari businesses aims not only to share its expertise, but to Clearly, Tejari is the leading business-to-
in each country function as 100 per cent locally-owned entities, ensuring that help local governments in their efforts to business online marketplace in the Middle
issues of time zone, language and currency are eradicated. Ensuring excellence, advance electronically.” East, and will continue to play a fundamental
partners are selected for their strong local knowledge, management expertise With an M.B.A in Finance and years in role in propelling regional economies into the
Tejari highlighted
and extensive business networks. This powerful strategy is facilitating Tejari’s on the cover of business in the US, Hijazi represents the new Internet age.
aggressive plans to extend across the Middle East, Africa, the Subcontinent, Far Superbrands’ breed of highly skilled technocrat that the
publication; having
East and Central Europe too. won the award for
Middle East is successfully wooing back to the Tel.: +9714 391 3777
Education has been key to Tejari’s success. “IT literacy and education go three years in a row. region. He has been inspired by Dubai’s www.tejari.com

Tejari.qxp 1/4/2007 2:41 PM Page 1
Corporate Profiles
The Middle East online marketplace
“IT Literacy and education go hand in hand
with our growth strategy.”
Omar Hijazi (centre), Tejari’s CEO, receiving the hand in hand with our growth strategy”, said appetite for growth and general
prestigious Dubai Quality Appreciation Award from
Omar Hijazi, Chief Executive Officer, the aggressiveness across all sectors. “Dubai
UAE’s Minister of Finance and Dubai’s Deputy Ruler
Sheikh Hamdan bin Rashid Al Maktoum (right), while successor of Her Excellency Sheikha Lubna shares a similar passion with the US in terms of
being accompanied by Tejari’s Marketing Director Al Qasimi, UAE Minister of Economy as Tejari’s growth and development. I truly believe that the
Abdullah Salman (left).
CEO in July of 2005. “In countries where e- next global suite of companies will come from
commerce is on the national agenda and this Emirate. Dubai Ports World and Emaar, for
Internet penetration is high, our franchise example, are just the just tip of the iceberg”,
has grown quickly. The real challenge exists Hijazi explained.
in getting lesser-developed countries in the An increased focus on services and
region up to speed with the vast potential continued expansion are amongst Tejari’s top
of e-commerce.” priorities. ‘Tejari Consulting’ was launched last
Whilst the UAE has been ahead of the year to enable trading partners around the
game regionally, it still has a long way to go in region to optimise their supplier base. ‘Tejari
Omar Hijazi, Chief Executive Officer
terms of its online transaction culture. Connect’ was introduced to offer backend
“Electronic transactions must be as good as systems integration, whilst ‘My Tejari’ was
Capitalising on the explosion of e-commerce worldwide, the launch of Tejari in paper for us to reach our full potential”, said brought in to provide members with a
June 2000 has dramatically changed the way this region does business. With an Hijazi, who brings 20 years of knowhow to the personalised website including alerts and
online presence in seven countries and further plans to be in at least 18 organisation through his experience with the content facilities. Tejari is also working to
countries by 2008, the e-marketplace and regional pioneer in electronic world’s largest CPG firms as well as Ernst and develop industry-specific solutions for the
procurement has been a success story from the beginning. Young LLP and A.T. Kearney, Inc, amongst different sectors it represents. In addition, ‘My
Providing an online meeting point for buyers and sellers of goods and others. “In some countries, we have even Link Dubai’ was successfully launched with the
services, Tejari offers buyers access to a range of commodities covering oil and pushed for legislative reform to facilitate e- Dubai Economic Department whereby Tejari
gas, building and construction, healthcare, information technology and more. By commerce activity,” he added. helped bring in over 70,000 companies online.
allowing companies access to online catalogues, create tenders, receive and In November 2005, Tejari was a key Creative solutions as well as rational
award business online and perform spot purchases, paper-based administrative participant in the first GCC E-Commerce planning and innovation have ensured that
costs are reduced and corporate efficiency is immediately improved. Conference and Exhibition. Topics discussed Tejari maintains substantial yearly growth. This
With trading partners exceeding 60,000 organisations, which have negotiated included drafting a unified Gulf e-commerce means that it has never been short of
over 55,000 online Auctions valued at more than $3 billion, buyers on Tejari have law, developing e-payment and unifying recognition, with some 20 awards overall,
carried out over 85,000 electronic purchase orders. In addition, Tejari was the online governmental purchase orders. “A whole ranging from the Gulf Brand of the Decade
first company in the world to upgrade to the latest version of Oracle Exchange, a series of government initiatives has been Award, World Summit Best Content Award and
facility providing members with a multitude of new tools and features essential to introduced to help boost Internet and the Superbrands Award three years
efficiently manage e-commerce transactions. broadband penetration across the region”, consecutively. Tejari also received the Dubai
Valuable business model notwithstanding, this growth has also been aided by said Hijazi. “Tejari is committed to the Quality Award, an honour reserved for only the
its franchise partnership model. This has allowed Tejari to rapidly expand into technological development of the UAE and best organisations in the region.
Jordan, Kuwait, Saudi Arabia, Oman and Lebanon. Simply put, Tejari businesses aims not only to share its expertise, but to Clearly, Tejari is the leading business-to-
in each country function as 100 per cent locally-owned entities, ensuring that help local governments in their efforts to business online marketplace in the Middle
issues of time zone, language and currency are eradicated. Ensuring excellence, advance electronically.” East, and will continue to play a fundamental
partners are selected for their strong local knowledge, management expertise With an M.B.A in Finance and years in role in propelling regional economies into the
Tejari highlighted
and extensive business networks. This powerful strategy is facilitating Tejari’s on the cover of business in the US, Hijazi represents the new Internet age.
aggressive plans to extend across the Middle East, Africa, the Subcontinent, Far Superbrands’ breed of highly skilled technocrat that the
publication; having
East and Central Europe too. won the award for
Middle East is successfully wooing back to the Tel.: +9714 391 3777
Education has been key to Tejari’s success. “IT literacy and education go three years in a row. region. He has been inspired by Dubai’s www.tejari.com

Corporate Profiles
A Generation Ahead
Devoted to the world of luxury lifestyle, Time Machine Group stands for
optimum performance and enduring quality.
Mike and Prakash with their father Jaikishin Bhojwani
As a holding company, the Group is involved in TMG profit centres: consultancy and facilitator for introducing
various sectors of trade and commerce. It Bhojwani Investments Corporation identifies regional developers to the international
identifies potential business opportunities and business ventures that display middle to long markets. With a presence in Australia, India,
nurtures them into successful and recognized term potential. It acts as a venture capitalist, Pakistan and London, the team brings with
business entities. scanning the market for new, different and them over 20 years of expert real estate
Armed with a thorough local knowledge, unique opportunities and ideas. It offers experience. Time Machine Properties
Time Machine Group (TMG) has maintained a financial support and expert advice to nurture handles property broking, property
remarkable reputation in the corporate world. them into prosperous independently management and E property.
This has allowed it to engender numerous operating entities. Venetian Interior Décor targets a niche
independent, leading and successfully George V Leisure & Hospitality LLC is market in interior design. The qualities that
operating companies in the region. undoubtedly the leading food & beverage set the company apart from all others are
TMG acts as a pure venture capitalist expert in the Middle East region. Specialists in-house design and conceptualizing facility
looking for diverse business activities to invest at creating hospitality and entertainment and team, boutique showroom, joinery and
in. The Group identifies creative business concepts, the company sets up and woodwork factory and a soft furnishing
ideas, studies their viability, hunts for human manages a number of top class lounges, factory. The company handles classic
capital, injects seed capital and extends its restaurants, clubs and coffee shops. These residential styling, contemporary décor and
central support services to commence include restaurant and lounges The Loft and design, retail outlets, specialized boutiques
operations, and developing ideal strategies for Lotus One, Modern Japanese restaurant- and hospitality projects.
business growth. The Group's primary focus is 'Itsu', The Grind - Living Room Café and International Brands Retailers &
on quality and excellence. Coffee Convention a self service café. Distributors (IBRD), has been conceived from
A vision to be the 'ambassador of luxury Beauty & Wellness division has world its inception to embark on a quest to proudly
lifestyle' in the Middle East and South Asia sets famous Franck Provost - Paris that renders represent a portfolio of hand-picked premium
the pace for a mission to establish the impeccable services in the sphere of beauty brands from some of the world's finest luxury
Group as a forerunner in providing the highest care and hairdressing. houses across the MESA region. The
quality product and service in all areas of Spark Time is a high energy Brand company optimizes the retail brand equity of
business. This in turn highlights the governing Communication Agency that draws its each one of its carefully chosen brands via
philosophy to surpass the highest standards strength from its team's vast experience in selected channel distribution that matches
of quality and attention to detail in every the local and international markets. They the perception with the international criterion
aspect of life. provide strategic and innovative marketing of the selected brands.
In 1975, Chairman, Jaikishin B Bhojwani solutions based on thorough research Time Machine Corporate Advisors
began business in Dubai. Through sheer analysis. The areas of expertise being, acts as a financial advisor to investors
hard work, dedication and a burning desire to advertising, public relations & promotions, seeking to enhance their return on
succeed, he built it into a sizable and well- multimedia, media buying, loyalty card investments from new business ventures.
respected enterprise. TMG is currently headed programs, Innovative special projects and E- The company offers consultants an
by Vice-Chairman and President Prakash marketing. exclusive range of advisory services that
Bojwani. A visionary with strong business Time Machine Media deals with indoor keeps the decision maker informed. It also
acumen, Prakash is well known for his and outdoor media. It's indoor advertising offers bespoke consultation services
knack of identifying potential new business portfolio comprises indoor LED's, multi- and can undertake independent research for
ventures and turning them into success circuits and wall mounted plasma screens. media and other organizations interested in
stories. The company is committed to develop the latest hotel, tourism, leisure and real
As the CEO of the Group, Mike J Bhojwani, high-end out-of-home advertising estate developments in the rapidly
younger brother of Prakash, believes strongly opportunities generating a dynamic impact emerging region. Professional services
in the saying, "The stronger the challenge, the for the brand image, thus making selling include, business structuring and
greater the glory." His current challenge is to most effective and more original. financials, concept and development
position Time Machine Group, among the ‘TOP Time Machine Realty the real estate planning, development strategies, market
10’ companies in the UAE. company that specializes in the acquisition, financial feasibility studies and strategic
With the group's structured and integrated development, marketing and sale of elite planning.
business plans, coupled with a core team of properties globally, with its current focus on
professionals willing to go that extra mile, a the dynamic and emerging Dubai market. It Tel.: +9714 304 6444
bright future looms ahead. primarily acts as a real estate advisory, www.timemachineworld.com

Corporate Profiles
A Generation Ahead
Devoted to the world of luxury lifestyle, Time Machine Group stands for
optimum performance and enduring quality.
Mike and Prakash with their father Jaikishin Bhojwani
As a holding company, the Group is involved in TMG profit centres: consultancy and facilitator for introducing
various sectors of trade and commerce. It Bhojwani Investments Corporation identifies regional developers to the international
identifies potential business opportunities and business ventures that display middle to long markets. With a presence in Australia, India,
nurtures them into successful and recognized term potential. It acts as a venture capitalist, Pakistan and London, the team brings with
business entities. scanning the market for new, different and them over 20 years of expert real estate
Armed with a thorough local knowledge, unique opportunities and ideas. It offers experience. Time Machine Properties
Time Machine Group (TMG) has maintained a financial support and expert advice to nurture handles property broking, property
remarkable reputation in the corporate world. them into prosperous independently management and E property.
This has allowed it to engender numerous operating entities. Venetian Interior Décor targets a niche
independent, leading and successfully George V Leisure & Hospitality LLC is market in interior design. The qualities that
operating companies in the region. undoubtedly the leading food & beverage set the company apart from all others are
TMG acts as a pure venture capitalist expert in the Middle East region. Specialists in-house design and conceptualizing facility
looking for diverse business activities to invest at creating hospitality and entertainment and team, boutique showroom, joinery and
in. The Group identifies creative business concepts, the company sets up and woodwork factory and a soft furnishing
ideas, studies their viability, hunts for human manages a number of top class lounges, factory. The company handles classic
capital, injects seed capital and extends its restaurants, clubs and coffee shops. These residential styling, contemporary décor and
central support services to commence include restaurant and lounges The Loft and design, retail outlets, specialized boutiques
operations, and developing ideal strategies for Lotus One, Modern Japanese restaurant- and hospitality projects.
business growth. The Group's primary focus is 'Itsu', The Grind - Living Room Café and International Brands Retailers &
on quality and excellence. Coffee Convention a self service café. Distributors (IBRD), has been conceived from
A vision to be the 'ambassador of luxury Beauty & Wellness division has world its inception to embark on a quest to proudly
lifestyle' in the Middle East and South Asia sets famous Franck Provost - Paris that renders represent a portfolio of hand-picked premium
the pace for a mission to establish the impeccable services in the sphere of beauty brands from some of the world's finest luxury
Group as a forerunner in providing the highest care and hairdressing. houses across the MESA region. The
quality product and service in all areas of Spark Time is a high energy Brand company optimizes the retail brand equity of
business. This in turn highlights the governing Communication Agency that draws its each one of its carefully chosen brands via
philosophy to surpass the highest standards strength from its team's vast experience in selected channel distribution that matches
of quality and attention to detail in every the local and international markets. They the perception with the international criterion
aspect of life. provide strategic and innovative marketing of the selected brands.
In 1975, Chairman, Jaikishin B Bhojwani solutions based on thorough research Time Machine Corporate Advisors
began business in Dubai. Through sheer analysis. The areas of expertise being, acts as a financial advisor to investors
hard work, dedication and a burning desire to advertising, public relations & promotions, seeking to enhance their return on
succeed, he built it into a sizable and well- multimedia, media buying, loyalty card investments from new business ventures.
respected enterprise. TMG is currently headed programs, Innovative special projects and E- The company offers consultants an
by Vice-Chairman and President Prakash marketing. exclusive range of advisory services that
Bojwani. A visionary with strong business Time Machine Media deals with indoor keeps the decision maker informed. It also
acumen, Prakash is well known for his and outdoor media. It's indoor advertising offers bespoke consultation services
knack of identifying potential new business portfolio comprises indoor LED's, multi- and can undertake independent research for
ventures and turning them into success circuits and wall mounted plasma screens. media and other organizations interested in
stories. The company is committed to develop the latest hotel, tourism, leisure and real
As the CEO of the Group, Mike J Bhojwani, high-end out-of-home advertising estate developments in the rapidly
younger brother of Prakash, believes strongly opportunities generating a dynamic impact emerging region. Professional services
in the saying, "The stronger the challenge, the for the brand image, thus making selling include, business structuring and
greater the glory." His current challenge is to most effective and more original. financials, concept and development
position Time Machine Group, among the ‘TOP Time Machine Realty the real estate planning, development strategies, market
10’ companies in the UAE. company that specializes in the acquisition, financial feasibility studies and strategic
With the group's structured and integrated development, marketing and sale of elite planning.
business plans, coupled with a core team of properties globally, with its current focus on
professionals willing to go that extra mile, a the dynamic and emerging Dubai market. It Tel.: +9714 304 6444
bright future looms ahead. primarily acts as a real estate advisory, www.timemachineworld.com

Prakash Bhojwani1.qxp 12/9/06 1:51 PM Page 1
Corporate Profiles
Recipe for Success
Success is a journey, not a destination. 'Keep walking'
- these are the guiding words that have been
instrumental in shaping the growth and success of
entrepreneur Prakash Bojwani.
224 Best of Dubai

Prakash Bhojwani1.qxp 12/9/06 1:52 PM Page 2
Prakash Bojwani born with an urge to succeed You have always wanted to achieve with
has set a high vision in his life and holds a excellence, how do you stay a step ahead?
distinction created for himself within his rich With a strong attitude that - Good is not good
urbane society. He has a craving drive to be enough when excellence is expected.
outstanding and successful in every task that he
pursues. Innovation is the key to success, how do you
continue to build on unique brands?
A prominent figure amongst elite society, his Having identified opportunities in Dubai, optimum
entrance calls for the attention of all those present use of human capital and modern technology
around him be it at a business or social helped us build unique brands. Our restaurants
gathering. It is no wonder that this unique feature and clubs are the first in their categories with
Prakash Bojwani receiving ‘Hind Rattan’ makes him most admired, noticed and respected innovative cuisine, design and service levels. The
award from the former amongst them. interior décor and design services have been
Prime Minister, Shri H. D. Deve Gowda path breaking and irreplaceable. And, finally
A noble and true man at heart he attributes his bringing world class beauty treatments into the
phenomenal success to the people in his country has given us an edge over other
company. As a straightforward person he providers.
believes that a man with a vision is bound to
accomplish his mission. Do you have any associations with the art and
cultural world?
Prakash Bojwani shares his recipe for success. I come from a culturally rich Indian heritage and it
is further strengthened with my wife being an
What is your business philosophy and how do you artist. I support her very strongly in everything
translate this into your work? that she does. My involvement with the Dubai
With 'Nothing is impossible' being the core Community Theatre & Arts Centre further justifies
fundamental that I believe in, and strengthening it my need to be associated with creative arts and
with the finest attention to detail, I have forms. This is a non-profit theatre and arts centre
Prakash Bojwani with Franck Provost maintained extreme quality not just in my for all communities and cultures, a centre where
business but in my everyday life. Having been in everyone can be entertained by and learn
the trading business and dissuaded from entering different art forms. It promotes both Arabic and
the hospitality business, would be a prime international art and culture in Dubai, and the
example where my core philosophy has come to region. It gives me immense pleasure to be a part
the fore. My forthcoming project is a hotel in of this venture.
central Dubai which further demonstrates my
philosophy. What is your dream as an entrepreneur?
Creating world class brands and achieving
With a variety of Business interests you are
recognition from my family and my group,
involve in, how do you bring in synergies?
focusing on being a successful Chief Executive
I am passionate about being in the lifestyle
and building an empire that has a winning
business and hence the slogan 'Ambassador of
combination of automation that is driven by
luxury lifestyle'. My other business ventures are
professionals. My inspiration comes from the
trading and distribution, real estate and
great author Jim Collins' book 'Good to Great',
construction and a business service sector. Given
where you understand how ‘good is the enemy of
the influx of the varied nationalities into the
great’.
country for tourism, employment and the
spending power of the local population, the
Family values are deeply embedded in you; could
direction that I have taken into trading and
you share some of them for us?
Prakash Bojwani with Ashoo Bhojwani distribution of luxury goods was obvious a natural
My family is my most treasured possession,
one. Perfumes, cosmetics, accessories were an
without them I would have never been able to
apparent choice. This has strong links with the
attain my dreams. Success is not just a
media and advertising business that we are
destination, it is a journey and you can never
involved in. International quality, beauty and
achieve it without integrity and honesty. This has
wellness, alongside hospitality, takes care of
been rooted in me by my parents. My guiding
personal needs of niche targets and
force has been my father who has taught me to
complemented with the high end interior décor
take a long term attitude and approach to
unit has helped us make an entry into the homes
anything I do in my life.
of our high net worth clients.
Although we are a diversified business house,
What uniqueness do you bring to the region? I try not to lose the family touch in all that we do.
I have clearly identified opportunities and my Living in a joint family along with my father and
experience in the businesses that I operate could younger brother and his family has not just
well be described as forerunners and innovators ensured that we follow our Indian family values
in their fields, adding value to the city and the and traditions but ensure that they will also be
region. Good quality human capital is the ultimate rooted in the next generation. Lastly, but most
resource that has given each unit strong importantly, it is my wife who is a source of
momentum in their areas. Coming from across the constant encouragement, and my two daughters
globe, bringing their personal cultures and who are my shining stars of tomorrow.
business interactions enhances the melting pot
that Dubai is. We are proud of the fact that we Tel: +971 4 304 6444
employ 61 different nationalities. www.prakashbhojwani.com
Best of Dubai 225

American Business Council1.qxp 12/9/06 2:22 PM Page 1
Corporate Profiles
As easy as ABC
The UAE, Dubai in particular, has made no secret of its desire to
bring big business into the country. In order to achieve this goal,
developing a strong relationship with the world's business
leaders is a must.
Washington Monument
226 Best of Dubai

American Business Council1.qxp 12/9/06 2:23 PM Page 2
Ambassador Michele Sison & Consul General Paul Sutphin H. H. Sheikha Lubna Al Quasimi
As the world's largest economy, no other country has attracted the enhanced understanding is designed to improve the global business
attention of the local market as much as the US. Having the ability climate between the two nations, as well as increase outreach efforts in
and knowledge to encourage US business into the UAE, has Dubai and the greater Middle East. Ultimately, it means building a solid
been of the utmost importance and this is where the American base of American activity, interest, and participation in this economy,
Business Council of Dubai and the Northern Emirates (ABC) has improving economic development, developing sound business and
achieved so much. personal relationships, and encouraging more American businesses to
The ABC is a non-profit, voluntary association of individuals and come the Emirates.
companies seeking to promote commercial development and The ABC helps position America as a key player in the Middle East
investment between the United States and the UAE. Comprised of market and coordinates with other business groups to identify and
American citizens currently working with approximately 500 US resolve problems. The council works directly with the US and foreign
businesses in the region, the ABC is a vital forum for the exchange of Chambers of Commerce and business organizations, expressing the
ideas that helps foster a new understanding and spirit of cooperation views of the local American business community to public and private
between the American and international business communities. interests in the United States.
The ABC seeks to promote trade between the UAE and the USA and As a vehicle for expanding trade, the ABC heightens awareness of
to further develop a safe and stable regional business environment Dubai's commercial position in the Middle East among the American
where Americans and American businesses can prosper. The goal of business community, encouraging individuals and organizations in
the ABC is to raise the commercial profile of the American community in Dubai and the Northern Emirates to work on matters of mutual interest.
the Emirates, to encourage the UAE and the American community to ABC directors participate with a consortium of other Middle East
become closer and more active together and to promote productive AmChams (American Chambers of Commerce) and American Business
reviews of commercial issues in Washington to improve American Council of Gulf Countries (ABCGC) to energize initiatives and new
commercial performance in the UAE region. developments, as well as hosting American Business Forums and Trade
ABC members are US citizens currently residing in the GCC who Missions to foster economic partnerships.
believe in free trade, equality of treatment of investment and fair dealing. Demonstrating a continued commitment to the Arab-American world
The ABC also works closely with the American Business Council of Gulf for developing a channel framework to educate the global community,
Countries (ABCGC) and the United States Public Affairs Committee the ABC promotes stability and balanced growth in international trade
(USPAC), focusing on critical issues facing GCC Americans living and and investment, which, in turn, facilitates a flourishing global economy
working abroad and maximizing their influence in the GCC. through a healthy and symbiotic UAE-USA relationship.
The ABC aims to educate, inform and encourage Americans to view
the UAE as a model for other Middle East countries, as well as develop Tel.: +9714 340 7566
and provide a skilled workforce in a growing and maturing society. This www.abcdubai.com
Best of Dubai 227

Corporate Profiles manufacturers of floorings from wood products. They also produce other
The Alserkal Legacy products like laminated kitchen tops and other MDF/HDF products.
The Off-site Storage and Management of Records and Magnetic
A Pioneering past, An innovative Media Division was established by Mr. Ahmad Bin Eisa Alserkal with
Metrofile-UAE in 1997. The company was set up as a joint venture
between Alserkal Group (UAE) and Data Storage Technologies (South
When Nasser Bin Abdullatif Alserkal founded the real estate and Africa). Data Storage Technologies owns Metrofile International; the
general trading company that bears his name back in 1947, little did global leader in “Off-Site Storage, Management Of Records And
Magnetic Media”.
he know the Alserkal Group would also play a major role in the The concept of off-site storage and management is fast gaining
development of the United Arab Emirates. ground locally and is being driven by a surge of rental, labor and utility
costs. Businesses both large and small are realizing that Metrofile’s
Mr. Nasser Bin Abdullatif Alserkal is the founding father of Nasser Bin services provide them with a real opportunity to cut costs and increase
Abdullatif Alserkal Est. - a Real Estate and General Trading Company efficiency.
established in 1947. Mr. Alserkal not only established a highly reputable The Engineering Division offers comprehensive Environmental
company but also played a major role in the development of the Protection Solutions. One of the main services of the division is providing
United Arab Emirates. He was instrumental in bringing the essential environmentally friendly waste treatment systems. The division is the
services such as Electricity and Telecommunications to this country. In Master Franchisee of Environmental Biotech Inc® (EBI) in the countries
fact, he was a founding member of the boards governing these two of UAE, Oman, Bahrain, Qatar and Kuwait. EBI is a company based in
industries. Furthermore, when water was a scarce commodity, he Florida, USA and are experts in the field of development and application
ventured in the drilling of bore wells and the installation of water pumps of live vegetative bacteria harnessed to consume waste and convert it
and related equipment. In addition, he was the founder of several into harmless carbon dioxide and water.
local banks and a supporter of the local market through heavy The Odor Control and Air Quality Systems Division focuses on
investment in local companies. designing and implementing solutions to address Odor Control
Today, under the able administration of Mr. Eisa Bin Nasser Al-Serkal, concerns, Air Quality issues and Air Freshening needs. We are the sole
the company has grown in diverse fields and invests heavily in the local distributors for Sager Industries in UAE and Oman. In addition, the
and regional financial markets as it develops strong trade links division represents a host of leading companies from all over the world
throughout the GCC countries. This exponential growth has made the that design and produce Ozone Generators, Ionizers and Air Filters.
company a giant force to reckon with. The Equipment & Spare Parts Division has many international
Among the diverse interests of Alserkal Group are many international agencies like LISTER PETTER®, UK for Diesel Engines, DPF, India for
and regional industry leaders. pumps, Piaggio Vespa®, Italy for Scooters, Electrolux®, Sweden for
The Bridgestone Division stocks a very large range of Bridgestone gas/electric refrigerators, Skiold®, Denmark for grinding mills. The
tyres to cater to the needs of customers in the UAE - major fleets and section re-exports most of these products to African countries. To
contraction companies as well as government departments supported provide better service the section maintains all the requisite parts for all
by a well-developed network of dealers across Dubai and Northern the equipment it deals with.
Emirates. Apart from these dealers, Nasser Bin Abdullatif Alserkal also The Alserkal Ceramic Arts Division are the pioneers in services of
have a chain of its own retail outlets which provide the discerning artistic and decorative works. It was established in 1995 and has
motorist with technical advise and support on tyre selection, contributed in the revival of Islamic heritage in our region with
inflammation pressure and tyre care tips. Getting closer to the customer, handcrafted painting and decorations on ceramics to enhance the
Nasser Bin Abdullatif Alsekal Est. introduced Dial A Tyre, a fully beauty of mosques, palaces, villas, hotels and institutions.
equipped mobile service van that will change and balance tyres and The Nasser Bin Abdullatif Alserkal Est. staff are treated as
wheels at selected locations at no extra cost. individuals and all their contributing attributes are encouraged and
Nasser bin Abdullatif has been recognized by Bridgestone as one of developed. The concept of a “family concern” continues to facilitate the
the most professional and dynamic distributors in the region and has professional capacity and growth of each person, encouraging constant
twice won the prestigious “Best Distributor Award – Middle East and and useful exchange of ideas. Each and every person is made to feel
Africa” in recent years. like an integral part of a Team and plays a vital role to achieve the
The Real Estate Division owns, manages and maintains both company’s objectives with excellence in customer services as the
commercial and residential properties in the United Arab Emirates, ultimate goal.
Oman and Lebanon. The company offers villas, apartment complexes, The strong and professional administration team aims to continuously
office buildings and shopping centers and caters to all levels of people. improve and develop the company’s organizational structure.
The management has adopted a just, considerate and liberal rental Coordination of company policy, improvement and strengthening of
policy. internal communication amongst the various divisions helps keep the
The Travel and Tourism Division operates Al Khayam Hotel, opened in unity and pride of the group.
1978 in the heart of Dubai - Deira near the famous Gold Souk – a The Group’s mission is to constantly improve customer service and
comfortable haven for both businessmen and leisure travelers. Eisa customer relationships by keeping up to date with new trends in all
Travels has been in operation since 1980 and are the GSA for Royal industries, opening new areas of business and continuing to grow in the
Nepal Airlines and Ariana Afghan Airline in United Arab Emirates. It has most efficient, profitable and responsible way. The company also
two offices - the head office located on Airport Road and a branch office ensures its international position by favoring business relations with
in Deira. foreign companies for joint ventures.
The Shelving, Shopfitting and Flooring Division was established with Pioneering work has landed the company in a comfortable position
Alserkal Shelves in 1975 and specializes in design, supply and today to emerge successfully into a modern and healthy tomorrow. To
installation of sophisticated material handling systems from the supply of continue to have a constant thrust for new products in order to satisfy
pallet racking, drive-in, narrow aisle and mobile storage systems to customer needs with products and services of superior quality is the
simple and cost effective bolt free and slotted angles shelving. The company’s vision for the future.
company represents Arcoma, (KSA), Universal Storage Systems (South
Africa), Dozhpad (Iran) and Nilkamal (India). Tel.: +9714 339 4111
The company also represents Kaindl (Austria), one of the largest www.alserkal.com

Corporate Profiles manufacturers of floorings from wood products. They also produce other
The Alserkal Legacy products like laminated kitchen tops and other MDF/HDF products.
The Off-site Storage and Management of Records and Magnetic
A Pioneering past, An innovative Media Division was established by Mr. Ahmad Bin Eisa Alserkal with
Metrofile-UAE in 1997. The company was set up as a joint venture
between Alserkal Group (UAE) and Data Storage Technologies (South
When Nasser Bin Abdullatif Alserkal founded the real estate and Africa). Data Storage Technologies owns Metrofile International; the
general trading company that bears his name back in 1947, little did global leader in “Off-Site Storage, Management Of Records And
Magnetic Media”.
he know the Alserkal Group would also play a major role in the The concept of off-site storage and management is fast gaining
development of the United Arab Emirates. ground locally and is being driven by a surge of rental, labor and utility
costs. Businesses both large and small are realizing that Metrofile’s
Mr. Nasser Bin Abdullatif Alserkal is the founding father of Nasser Bin services provide them with a real opportunity to cut costs and increase
Abdullatif Alserkal Est. - a Real Estate and General Trading Company efficiency.
established in 1947. Mr. Alserkal not only established a highly reputable The Engineering Division offers comprehensive Environmental
company but also played a major role in the development of the Protection Solutions. One of the main services of the division is providing
United Arab Emirates. He was instrumental in bringing the essential environmentally friendly waste treatment systems. The division is the
services such as Electricity and Telecommunications to this country. In Master Franchisee of Environmental Biotech Inc® (EBI) in the countries
fact, he was a founding member of the boards governing these two of UAE, Oman, Bahrain, Qatar and Kuwait. EBI is a company based in
industries. Furthermore, when water was a scarce commodity, he Florida, USA and are experts in the field of development and application
ventured in the drilling of bore wells and the installation of water pumps of live vegetative bacteria harnessed to consume waste and convert it
and related equipment. In addition, he was the founder of several into harmless carbon dioxide and water.
local banks and a supporter of the local market through heavy The Odor Control and Air Quality Systems Division focuses on
investment in local companies. designing and implementing solutions to address Odor Control
Today, under the able administration of Mr. Eisa Bin Nasser Al-Serkal, concerns, Air Quality issues and Air Freshening needs. We are the sole
the company has grown in diverse fields and invests heavily in the local distributors for Sager Industries in UAE and Oman. In addition, the
and regional financial markets as it develops strong trade links division represents a host of leading companies from all over the world
throughout the GCC countries. This exponential growth has made the that design and produce Ozone Generators, Ionizers and Air Filters.
company a giant force to reckon with. The Equipment & Spare Parts Division has many international
Among the diverse interests of Alserkal Group are many international agencies like LISTER PETTER®, UK for Diesel Engines, DPF, India for
and regional industry leaders. pumps, Piaggio Vespa®, Italy for Scooters, Electrolux®, Sweden for
The Bridgestone Division stocks a very large range of Bridgestone gas/electric refrigerators, Skiold®, Denmark for grinding mills. The
tyres to cater to the needs of customers in the UAE - major fleets and section re-exports most of these products to African countries. To
contraction companies as well as government departments supported provide better service the section maintains all the requisite parts for all
by a well-developed network of dealers across Dubai and Northern the equipment it deals with.
Emirates. Apart from these dealers, Nasser Bin Abdullatif Alserkal also The Alserkal Ceramic Arts Division are the pioneers in services of
have a chain of its own retail outlets which provide the discerning artistic and decorative works. It was established in 1995 and has
motorist with technical advise and support on tyre selection, contributed in the revival of Islamic heritage in our region with
inflammation pressure and tyre care tips. Getting closer to the customer, handcrafted painting and decorations on ceramics to enhance the
Nasser Bin Abdullatif Alsekal Est. introduced Dial A Tyre, a fully beauty of mosques, palaces, villas, hotels and institutions.
equipped mobile service van that will change and balance tyres and The Nasser Bin Abdullatif Alserkal Est. staff are treated as
wheels at selected locations at no extra cost. individuals and all their contributing attributes are encouraged and
Nasser bin Abdullatif has been recognized by Bridgestone as one of developed. The concept of a “family concern” continues to facilitate the
the most professional and dynamic distributors in the region and has professional capacity and growth of each person, encouraging constant
twice won the prestigious “Best Distributor Award – Middle East and and useful exchange of ideas. Each and every person is made to feel
Africa” in recent years. like an integral part of a Team and plays a vital role to achieve the
The Real Estate Division owns, manages and maintains both company’s objectives with excellence in customer services as the
commercial and residential properties in the United Arab Emirates, ultimate goal.
Oman and Lebanon. The company offers villas, apartment complexes, The strong and professional administration team aims to continuously
office buildings and shopping centers and caters to all levels of people. improve and develop the company’s organizational structure.
The management has adopted a just, considerate and liberal rental Coordination of company policy, improvement and strengthening of
policy. internal communication amongst the various divisions helps keep the
The Travel and Tourism Division operates Al Khayam Hotel, opened in unity and pride of the group.
1978 in the heart of Dubai - Deira near the famous Gold Souk – a The Group’s mission is to constantly improve customer service and
comfortable haven for both businessmen and leisure travelers. Eisa customer relationships by keeping up to date with new trends in all
Travels has been in operation since 1980 and are the GSA for Royal industries, opening new areas of business and continuing to grow in the
Nepal Airlines and Ariana Afghan Airline in United Arab Emirates. It has most efficient, profitable and responsible way. The company also
two offices - the head office located on Airport Road and a branch office ensures its international position by favoring business relations with
in Deira. foreign companies for joint ventures.
The Shelving, Shopfitting and Flooring Division was established with Pioneering work has landed the company in a comfortable position
Alserkal Shelves in 1975 and specializes in design, supply and today to emerge successfully into a modern and healthy tomorrow. To
installation of sophisticated material handling systems from the supply of continue to have a constant thrust for new products in order to satisfy
pallet racking, drive-in, narrow aisle and mobile storage systems to customer needs with products and services of superior quality is the
simple and cost effective bolt free and slotted angles shelving. The company’s vision for the future.
company represents Arcoma, (KSA), Universal Storage Systems (South
Africa), Dozhpad (Iran) and Nilkamal (India). Tel.: +9714 339 4111
The company also represents Kaindl (Austria), one of the largest www.alserkal.com

"If the cart is politics and the horse
is the economy then we have
to put the horse before the cart and
not the other way around".
CHAPTER 13
Banking & Finance
‘The Gate’ at Dubai International Financial Centre (DIFC)

"If the cart is politics and the horse
is the economy then we have
to put the horse before the cart and
not the other way around".
CHAPTER 13
Banking & Finance
‘The Gate’ at Dubai International Financial Centre (DIFC)

Al Mall Capital-4.qxp 12/26/2006 9:38 AM Page 1
Banking & Finance

Investment Innovation The high levels of liquidity witnessed in the
Gulf, following 9/11 and in the wake of the
Asian crisis and dot.com implosion,
transformed economic prospects for the
region and the UAE in particular but also
As one of the region's most exciting new investment houses and experts highlighted the dearth of serious
in risk management, Al Mal Capital don't sign off on new projects without investment opportunities and the lack of
up-front due diligence and enthusiastic certainty about the project's relevant expertise in the local financial
sector. The rationale behind Al Mal Capital
potential success. Clearly, the 82 founder shareholders had confidence was a product of this conundrum.
in the abilities of Naser Nabulsi and his top-notch team - drivers behind In 2005 Executive Chairman Nabulsi,
the region's increasingly dynamic and diverse financial sector. together with a hand-picked team of
consummate banking professionals -
Khalid Madi (COO), Salvatore Alioto
(Head of Investment Banking), Narendra
Gajria (CFO) and Blair Look (Head of
Asset Management) - developed Al Mal
Capital's underlying concept and secured
a license from the UAE Central Bank to
operate as a fully fledged investment
company and registered - in record speed
- as a Private Joint Stock Company with
the Ministry of Economy the same year.
The seeds of this multi-line investment
company, however, that aim to raise the
bar on levels of service quality, integrity
and corporate governance, were sown
much earlier. In 1988, Nabulsi - a straight-
talking, no nonsense investment banker -
set up the Merrill Lynch office in Dubai,
staffed by a three-strong team. At that
time, Merrill Lynch was undecided about
the future prospect for long-term
operations in the region. Nabulsi, who is
described in business echelons as a
"natural born deal-maker", quickly
dispelled any doubts using his local
knowledge to Merrill's best advantage.
With strong existing regional relationships
and a robust local expertise, Nabulsi was
able to quickly establish strong working
rapports, secure new business and build
a local franchise. Within months, the local
UAE branch was feeding business to
various Merrill Lynch operations overseas.
Nabulsi says that his experience taught
him much about the underlying
fundamentals of investment in the GCC
and the need to understand the very
unique but very rich "regional potential"
and how to use various market
instruments and sound economic and
investment analysis to capture it.
Moving upwards to even bigger
challenges, Nabulsi was appointed as the
CEO of Dubai International Financial
Centre, (DIFC), a master planned 110-
acre free zone aspiring to become the
world's newest international financial hub
alongside the more solidly entrenched
centres of New York, London and Hong
Kong. Mainly serving the huge area
between Western Europe and East Asia
since it opened in 2004, Nabulsi
acknowledges the power of the concept.
Naser Nabulsi - Executive Chairman, Blair Look - Head of Asset Management, Khalid Madi - COO, "The DIFC is a milestone project that is set
Salvatore Alioto - Head of Investment Banking, Narendra Gajria - CFO to transform Dubai and the region into a

Al Mall Capital-4.qxp 12/26/2006 9:38 AM Page 1
Banking & Finance

Investment Innovation The high levels of liquidity witnessed in the
Gulf, following 9/11 and in the wake of the
Asian crisis and dot.com implosion,
transformed economic prospects for the
region and the UAE in particular but also
As one of the region's most exciting new investment houses and experts highlighted the dearth of serious
in risk management, Al Mal Capital don't sign off on new projects without investment opportunities and the lack of
up-front due diligence and enthusiastic certainty about the project's relevant expertise in the local financial
sector. The rationale behind Al Mal Capital
potential success. Clearly, the 82 founder shareholders had confidence was a product of this conundrum.
in the abilities of Naser Nabulsi and his top-notch team - drivers behind In 2005 Executive Chairman Nabulsi,
the region's increasingly dynamic and diverse financial sector. together with a hand-picked team of
consummate banking professionals -
Khalid Madi (COO), Salvatore Alioto
(Head of Investment Banking), Narendra
Gajria (CFO) and Blair Look (Head of
Asset Management) - developed Al Mal
Capital's underlying concept and secured
a license from the UAE Central Bank to
operate as a fully fledged investment
company and registered - in record speed
- as a Private Joint Stock Company with
the Ministry of Economy the same year.
The seeds of this multi-line investment
company, however, that aim to raise the
bar on levels of service quality, integrity
and corporate governance, were sown
much earlier. In 1988, Nabulsi - a straight-
talking, no nonsense investment banker -
set up the Merrill Lynch office in Dubai,
staffed by a three-strong team. At that
time, Merrill Lynch was undecided about
the future prospect for long-term
operations in the region. Nabulsi, who is
described in business echelons as a
"natural born deal-maker", quickly
dispelled any doubts using his local
knowledge to Merrill's best advantage.
With strong existing regional relationships
and a robust local expertise, Nabulsi was
able to quickly establish strong working
rapports, secure new business and build
a local franchise. Within months, the local
UAE branch was feeding business to
various Merrill Lynch operations overseas.
Nabulsi says that his experience taught
him much about the underlying
fundamentals of investment in the GCC
and the need to understand the very
unique but very rich "regional potential"
and how to use various market
instruments and sound economic and
investment analysis to capture it.
Moving upwards to even bigger
challenges, Nabulsi was appointed as the
CEO of Dubai International Financial
Centre, (DIFC), a master planned 110-
acre free zone aspiring to become the
world's newest international financial hub
alongside the more solidly entrenched
centres of New York, London and Hong
Kong. Mainly serving the huge area
between Western Europe and East Asia
since it opened in 2004, Nabulsi
acknowledges the power of the concept.
Naser Nabulsi - Executive Chairman, Blair Look - Head of Asset Management, Khalid Madi - COO, "The DIFC is a milestone project that is set
Salvatore Alioto - Head of Investment Banking, Narendra Gajria - CFO to transform Dubai and the region into a

Landmark Properties, with the Equity Fund being rated the best in the
UAE by the leading Arabic daily newspaper 'Al Bayan'. Instead of
treading the beaten track of residential property investment in the mid to
higher echelons, the real estate fund is focusing on warehousing and
low budget housing instead - "This is where at present the best
opportunities lie", Nabulsi claims.
Al Mal Capital's plans for this year also include the launch of the Al
Mal Falcon index, consisting of 20 companies, which will be the first
traded index in the region. Also by the end of the year, they hope to
have launched their first private equity fund.
Despite huge growth potential and abounding innovation, Nabulsi
and his team want to remain a boutique business. "We go for the
customised approach, making use of advanced financial strategies
combined with versatile technology in order to provide our clients with
personalised, inventive solutions and preferred access to investment
Dubai is idealy located at the crossroads of continents and economies and intelligence", he explains. Al Mal Capital aims to become the
partner of choice for any Foreign Direct Investment that is targeting the
very serious global financial player”, comments Nabulsi. It stands issued a licence for a new financial institution for over 18 years. UAE and will consider their mission incomplete until the company is
testimony to the vision and commitment of His Highness Sheikh Fortunately, says Nabulsi, they welcomed the idea with open arms. "The considered the dominant player in this sector. "We must differentiate
Mohammed Bin Rashid Al Maktoum and the Government of Dubai, who Central Bank could not have been more helpful", he says, noting that the ourselves from the other investment companies in this market", said
had the conviction and foresight to position UAE as a global financial next challenge was to find investors. year of operations was extremely busy. Focused on building its brand as Nabulsi, "by developing products that will help foreign investors, such as
centre, even amidst much skepticism. Today the centre plays host to The challenge, it turned out, was less than insurmountable. a local company with regional aspirations, Al Mal has developed three hedge funds, so as to invest securely in the products that we are
key international financial institutions and is rapidly becoming the Demand for initial establishment funds for Al Mal Capital, far outstripped lines of business: brokerage, asset management and investment developing."
location of choice for multinationals looking to access the Middle initial needs forcing the company to pare back potential investor's banking. Despite the challenges ahead and the sea of opportunities to pick
East and Asia. expectations. Al Mal initially had plans to list the company publicly The brokerage side has developed rapidly with Al Mal Securities from in terms of regional investment, Al Mal Capital remains focused on
The success of the DIFC inspired Nabulsi to "focus on a new but due to changes in the local regulatory framework, Al Mal Capital operating on the Dubai Financial Market and plans to become a its core responsibility of building the brand and international
challenge in order to channel our investment expertise in a new decided to remain private. "In hindsight this was a smart move," says member of the Dubai International Financial Exchange (DIFX) shortly. relationships that can be transformed into sound, high return, local
direction." Instead of taking billions from regional investors and then Nabulsi. "During the initial establishment phase we didn't want to be In addition, notes Nabulsi, Al Mal has "bought into a brokerage investments. "By building a dream team that combines local market
investing internationally, Nabulsi astutely grasped the need to create held hostage to shareholder pressure and wanted to have the business in Jordan and was recently licensed by the Capital Markets knowledge with global investment expertise, we are very well positioned
local investment opportunities for growing regional appetite and highly freedom to focus on the longer-term and developing value for our Authority in Saudi Arabia." It is also in the process of setting up in to introduce a new class of investing in the Middle East", concludes
liquid markets. founder shareholders." Turkey and Morocco - "two areas that have been woefully ignored Nabulsi.
Despite the growing palatability of redirecting the westward-bound In the dynamic and sometimes unpredictable market that is the UAE, investment-wise".
Arab funds back towards the region, establishing a customised vehicle where the two main bourses have experienced considerable volatility On the Asset Management front, Al Mal Capital has developed an Tel: +9714 360 1111
to do so was quite a challenge given that the Central Bank had not despite the economy's essentially sound fundamentals, Al Mal's first Equity Fund along with a AED200 million Real Estate Fund with www.almalcapital.com

Landmark Properties, with the Equity Fund being rated the best in the
UAE by the leading Arabic daily newspaper 'Al Bayan'. Instead of
treading the beaten track of residential property investment in the mid to
higher echelons, the real estate fund is focusing on warehousing and
low budget housing instead - "This is where at present the best
opportunities lie", Nabulsi claims.
Al Mal Capital's plans for this year also include the launch of the Al
Mal Falcon index, consisting of 20 companies, which will be the first
traded index in the region. Also by the end of the year, they hope to
have launched their first private equity fund.
Despite huge growth potential and abounding innovation, Nabulsi
and his team want to remain a boutique business. "We go for the
customised approach, making use of advanced financial strategies
combined with versatile technology in order to provide our clients with
personalised, inventive solutions and preferred access to investment
Dubai is idealy located at the crossroads of continents and economies and intelligence", he explains. Al Mal Capital aims to become the
partner of choice for any Foreign Direct Investment that is targeting the
very serious global financial player”, comments Nabulsi. It stands issued a licence for a new financial institution for over 18 years. UAE and will consider their mission incomplete until the company is
testimony to the vision and commitment of His Highness Sheikh Fortunately, says Nabulsi, they welcomed the idea with open arms. "The considered the dominant player in this sector. "We must differentiate
Mohammed Bin Rashid Al Maktoum and the Government of Dubai, who Central Bank could not have been more helpful", he says, noting that the ourselves from the other investment companies in this market", said
had the conviction and foresight to position UAE as a global financial next challenge was to find investors. year of operations was extremely busy. Focused on building its brand as Nabulsi, "by developing products that will help foreign investors, such as
centre, even amidst much skepticism. Today the centre plays host to The challenge, it turned out, was less than insurmountable. a local company with regional aspirations, Al Mal has developed three hedge funds, so as to invest securely in the products that we are
key international financial institutions and is rapidly becoming the Demand for initial establishment funds for Al Mal Capital, far outstripped lines of business: brokerage, asset management and investment developing."
location of choice for multinationals looking to access the Middle initial needs forcing the company to pare back potential investor's banking. Despite the challenges ahead and the sea of opportunities to pick
East and Asia. expectations. Al Mal initially had plans to list the company publicly The brokerage side has developed rapidly with Al Mal Securities from in terms of regional investment, Al Mal Capital remains focused on
The success of the DIFC inspired Nabulsi to "focus on a new but due to changes in the local regulatory framework, Al Mal Capital operating on the Dubai Financial Market and plans to become a its core responsibility of building the brand and international
challenge in order to channel our investment expertise in a new decided to remain private. "In hindsight this was a smart move," says member of the Dubai International Financial Exchange (DIFX) shortly. relationships that can be transformed into sound, high return, local
direction." Instead of taking billions from regional investors and then Nabulsi. "During the initial establishment phase we didn't want to be In addition, notes Nabulsi, Al Mal has "bought into a brokerage investments. "By building a dream team that combines local market
investing internationally, Nabulsi astutely grasped the need to create held hostage to shareholder pressure and wanted to have the business in Jordan and was recently licensed by the Capital Markets knowledge with global investment expertise, we are very well positioned
local investment opportunities for growing regional appetite and highly freedom to focus on the longer-term and developing value for our Authority in Saudi Arabia." It is also in the process of setting up in to introduce a new class of investing in the Middle East", concludes
liquid markets. founder shareholders." Turkey and Morocco - "two areas that have been woefully ignored Nabulsi.
Despite the growing palatability of redirecting the westward-bound In the dynamic and sometimes unpredictable market that is the UAE, investment-wise".
Arab funds back towards the region, establishing a customised vehicle where the two main bourses have experienced considerable volatility On the Asset Management front, Al Mal Capital has developed an Tel: +9714 360 1111
to do so was quite a challenge given that the Central Bank had not despite the economy's essentially sound fundamentals, Al Mal's first Equity Fund along with a AED200 million Real Estate Fund with www.almalcapital.com

mashreq bank2.qxp 12/11/06 3:25 PM Page 1
Banking & Finance

Future Growth Today
As much as any other area of the economy, the UAE financial sector is a
rapidly expanding market and the competition for business is hot. Banking
institutions looking for a piece of the action must be able to provide unique
levels of service and products or risk falling by the wayside. When it comes
to innovation and growth that appeals to diverse segments, Mashreqbank
CEO, Abdul Aziz Al Ghurair is a visionary with the eternal Midas touch.
236 Best of Dubai

Mashreq Bank in a nutshell history of the award that a bank from the Middle East had taken the
award home. Mashreq Bank added to their trophy cabinet in July 2006
Given its status as the largest private bank in the UAE, with total assets when Euromoney Magazine, a leading journal of the world’s capital
for end-of-year 2005 valued at AED45,742 million (US$12,453 million), markets, named them best bank in the UAE.
Mashreq Bank certainly stands out as the market leader. This is It is not only Mashreq Bank that is receiving the awards, however,
highlighted by the institution’s claim that one in every two households in with customers also given the opportunity to share in the bank’s
the country banks with Mashreq. success with the MashreqMillionaire promotion. In order to encourage
Established in the UAE as the Bank of Oman in 1967, the bank saving in a high-spending economy, Mashreq issues savings
quickly developed a reputation for strong brand equity in the dynamic certificates in denominations of AED1000 that are readily redeemable
and highly competitive UAE marketplace. As the country grew, the bank at full face value with no cancellation charges. What makes the
grew along with it, evolving from a local entity based around a small savings plan especially attractive are the three draws each month that
trading port into an international institution located in a global culminate in a number of cash prizes being handed out, including
commercial hub. By 1993, this growth was reflected in a name change AED1,000,000 to one lucky saver. As if that is not enough, every six
to Mashreq Bank as the institution set out to propagate a greater months sees a massive AED4,000,000 payout, the largest cash prize
international awareness in their spirit, philosophy and scope. in the UAE.
Despite the rest of the world catching on to the enormous investment Winning prizes and dishing out cash incentives is one thing, but
opportunities and potential available in the UAE, resulting in an influx in providing investors with easy access too their money is another. This is
international financial institutions and the expansion of existing banks, why Mashreq Bank is forever looking for opportunities to expand its
Mashreq Bank has managed to maintain its position at the top of the presence into the market place. “We have increased our ATM network,
financial tree. “Last year was our most exceptional performance ever”, which now totals 150 ATMs and the number is still growing, and we now
asserts Mashreq Bank CEO, Abdul Aziz Al Ghurair, adding the bank is have 46 branches in the UAE and three branches in Qatar,” explains Al
currently following on from previous years and continues to perform Ghurair. “Also, our brokerage arm, Mashreq Securities, has open
exceptionally well. dedicated lounge cum offices in Abu Dhabi and Dubai for VIP and
This maintained growth and strong hold on the marketplace is a institutional investors to trade on the UAE’s stock exchangers [and] more
direct reflection of the Mashreq Bank policy of innovation and being the are planned in other emirates,” he adds.
first to meet the client needs. “We have always been a pioneering This expansion is also set to continue outside the UAE with a planned
bank for introducing new products into the market, which means that we fourth office in Qatar, as well as instituting a presence in Bahrain and
now offer more products and services than any other bank”, adds Al Egypt. Other countries in the Middle East will be looked at further down
Ghurair. “This gives us a very deep market penetration.” An example of the line, says Al Ghurair.
the bank’s ability to be the UAE financial pioneer was being the first to As for the future of Mashreq Bank, Al Ghurair sees the current
introduce credit cards into the country. Since the launch of the direction of the economy as very healthy for ensuring stability. With oil
digitally enabled WOW! Credit card, independent research, prices around US$60 per barrel”, he argues, the economies of the
conducted by the European Financial Management and Marketing region are extremely robust, with a great deal of liquidity.
Association, shows Mashreq Bank to have experienced 65 per cent “This has resulted in huge investments in infrastructure, diversification
growth. This compares very favourably with a market average of 1 of the economy and [the] acquisition of overseas assets, so even if there
5 per cent. Similarly, in the merchant acquiring side of the credit were to be a future downturn in oil prices this would have far less of an
card business, Mashreq Bank has approximately 40 per cent of impact than in the past.”
market share. With the future certain and the past and current status as guarantor,
The European Financial Management and Marketing Association Mashreq Bank ensures customer needs, whether they be personal
were so impressed with the WOW! Credit card concept they awarded banking, commercial banking, retail banking, or the new Islamic banking
Mashreq Bank the Grand Prix Award 2005 for having the card with the arm, Badr Al Islami, are not just met, but superseded regardless of what
most innovative rewards programmes. This was the first time in the those requirements might be.
Best of Dubai 237

Banking & Finance

Future Growth Today An interview with banker and business visionary Abdul Aziz Al Ghurair, CEO
of Mashreqbank
How is business for Mashreqbank at this time?

As much as any other area of the economy, the UAE financial sector is a The bank is performing very well indeed and has been for several years.
rapidly expanding market and the competition for business is hot. Banking Last year was our most exceptional performance ever, due to unique
circumstances, but this year business is very solid. Both the commercial
institutions looking for a piece of the action must be able to provide unique banking and retail banking sectors are growing and our Islamic banking
levels of service and products or risk falling by the wayside. When it comes arm, Badr Al Islami, is also establishing a good record in the market.
to innovation and growth that appeals to diverse segments, Mashreq Bank
How does your market share compare with other banks in the UAE?
CEO, Abdul Aziz Al Ghurair is a visionary with the eternal Midas touch. We have always been known as a pioneering bank for introducing new
products into the market, which means that we now offer more products
and services than any other bank. This gives us a very deep market
penetration and soon one in every three of the bankable population of the
UAE will have a banking relationship with Mashreqbank. For example,
we were the first bank to introduce credit cards in the UAE, and
independent research shows that since the launch of our digitally enabled
WOW! credit cards we achieved 65 per cent growth. This compares to the
market average of 15 per cent growth. Similarly, in the merchant acquiring
side of the credit card business, Mashreqbank has about 40 per cent
market share.
In fact the people who researched this, the European Financial

Management & Marketing Association, awarded Mashreqbank the Grand
Abdul Aziz Al Ghurair, CEO
Prix Award 2005 for having the card with the most innovative rewards
programmes. This is the first time in the history of the award that a bank
from the Middle East has won it. Mashreqbank wins Euromoney "Best Bank in the UAE" award
Are you planning to expand your UAE branch network? The leading international finance journal Euromoney has awarded
Yes we are always expanding. We have increased our ATM network which Mashreqbank the" Best Bank in the UAE Award for Excellence" at a
now totals 150 ATMs, and the number is still growing, and we now have 46 gala awards ceremony held at the London Natural History Museum.
branches in the UAE and three branches in Qatar. Also our brokerage arm, Abdul Aziz Al Ghurair, CEO, received the award on behalf of the
Mashreq Securities, has opened dedicated lounge cum offices in Abu bank from Padraic Fallon, the magazine Chairman and Editor-in-
Dhabi and Dubai for VIP and institutional investors to trade on the UAE's Chief.
stock exchanges. More of these are planned in other emirates. In making its 'Awards for Excellence', Euromoney focuses on the
quality of management, strategic focus, profitability and innovation of
What about your overseas network? the banks it reviews.
We have recently opened a third branch in Qatar and are looking into a In Mashreqbank's case, Euromoney cited in particular the bank's
fourth branch. We will soon be opening in Bahrain and Egypt, and we are innovation and expertise in wholesale and cross border finance.
actively looking at expansion opportunities in other Middle Eastern "Over the past year Mashreqbank's loan growth was a remarkable
countries. 20 per cent. It managed this while maintaining good finance portfolio
quality and steadily increasing profits. It has broadened its business
How do you see the future? base to take on cash management and more retail services to
Very healthy. With oil prices settling down at around US$60 a barrel, the complement its strengths in corporate and consumer banking, trade
economies of the region are extremely robust, with a great deal of liquidity. finance and foreign exchange trading", said Sui Chung, Senior
This has resulted in huge investments in infrastructure, diversification of the Manager of Euromoney
economy, and acquisition of overseas assets, so even if there were to be a He added that Mashreqbank has implemented leading edge IT
future downturn in oil prices this would have far less of an impact than in solutions and its internal systems and processes are widely
the past. considered the best in the UAE. "Mashreqbank's financial strength
and political independence have helped it to play a leading role
What about the stock markets and property prices? in some of the largest syndicated loan deals of the year", added
The stock markets took a hammering earlier this year but the market and Chung.
investors were largely able to cope and the repercussions have been In thanking the award organisers Abdul Aziz Al Ghurair praised
minimal. Now the markets are priced more reasonably and should see the commitment and teamwork of Mashreqbank management
overall steady growth. As for property, with so many new properties coming and staff for achieving such high levels of excellence in so many
on to the market there could well be an adjustment towards the end of 2008 key areas.
when supply overtakes demand for a time. "As an organisation we are committed to providing our customers
with the best products and services achievable. To do this requires
Where does Mashreqbank stand with regards to money laundering and us to constantly review everything we do and find innovative ways of
transparency? doing them better, faster and more effectively", Al Ghurair said.
We work in the most highly regulated markets in the world - New York, Atif Bajwa, Head of Mashreqbank Retail Banking Unit, pointed out
London, Hong Kong - which demand that we have to be very vigorous in that in its 36 year history the bank had played a pioneering role in
regulating ourselves. And what we do in those markets we apply across the UAE banking industry. Not only was it the first ever private bank
our whole network. For instance we are already set to apply Basel II in the UAE, but was also the first to launch products such as credit
accounting standards which require far more disclosure than existing cards, ATM machines and consumer loans, as well as its famous
reporting practices. 'MashreqMillionaire' savings certificates.

The Euromoney Excellence Awards
Panel includes a selection of high level
international financial experts as well as
Senior Editors and the Chairman of
Euromoney.
Mashreq Bank in a nutshell
Given its status as the largest private

bank in the UAE, with total assets for end-
of-year 2005 valued at AED45,742 million
(US$12,453 million), Mashreq Bank
certainly stands out as the market leader.
This is highlighted by the institution’s
claim that one in every two households in
the country banks with Mashreq.
Established in the UAE as the Bank of
Oman in 1967, the bank quickly
developed a reputation for strong brand
equity in the dynamic and highly
competitive UAE marketplace. As the
country grew, the bank grew along with it,
evolving from a local entity based around
a small trading port into an international
institution located in a global commercial
hub. By 1993, this growth was reflected in
a name change to Mashreq Bank as the
institution set out to propagate a greater
international awareness in their spirit,
philosophy and scope.
Despite the rest of the world catching
on to the enormous investment acquiring side of the credit card business, network, which now totals 150 ATMs and the
opportunities and potential available in Mashreq Bank has approximately 40 per cent of number is still growing, and we now have 46
the UAE, resulting in an influx in market share. branches in the UAE and three branches in
international financial institutions and the The European Financial Management and Qatar,” explains Al Ghurair. “Also, our brokerage
expansion of existing banks, Mashreq Marketing Association were so impressed with arm, Mashreq Securities, has open dedicated
Bank has managed to maintain its the WOW! Credit card concept they awarded lounge cum offices in Abu Dhabi and Dubai for
position at the top of the financial tree. Mashreq Bank the Grand Prix Award 2005 for VIP and institutional investors to trade on the
“Last year was our most exceptional having the card with the most innovative rewards UAE’s stock exchangers [and] more are planned
performance ever”, asserts Mashreq programmes. This was the first time in the history in other emirates,” he adds.
Bank CEO, Abdul Aziz Al Ghurair, adding of the award that a bank from the Middle East This expansion is also set to continue outside
the bank is currently following on from had taken the award home. Mashreq Bank the UAE with a planned fourth office in Qatar, as
previous years and continues to perform added to their trophy cabinet in July 2006 when well as instituting a presence in Bahrain and
exceptionally well. Euromoney Magazine, a leading journal of the Egypt. Other countries in the Middle East will be
This maintained growth and strong world’s capital markets, named them best bank in looked at further down the line, says Al Ghurair.
hold on the marketplace is a direct the UAE. As for the future of Mashreq Bank, Al Ghurair
reflection of the Mashreq Bank policy of It is not only Mashreq Bank that is receiving sees the current direction of the economy as very
innovation and being the first to meet the the awards, however, with customers also given healthy for ensuring stability. With oil prices
client needs. “We have always been a the opportunity to share in the bank’s success around US$60 per barrel”, he argues, the
pioneering bank for introducing new with the MashreqMillionaire promotion. In order to economies of the region are extremely robust,
products into the market, which means encourage saving in a high-spending economy, with a great deal of liquidity.
that we now offer more products and Mashreq issues savings certificates in “This has resulted in huge investments in
services than any other bank”, adds Al denominations of AED1000 that are readily infrastructure, diversification of the economy
Ghurair. “This gives us a very deep redeemable at full face value with no cancellation and [the] acquisition of overseas assets, so even
market penetration.” charges. What makes the savings plan especially if there were to be a future downturn in oil
An example of the bank’s ability attractive are the three draws each month that prices this would have far less of an impact than
to be the UAE financial pioneer was culminate in a number of cash prizes being in the past.”
being the first to introduce credit cards handed out, including AED1,000,000 to one lucky With the future certain and the past and
into the country. Since the launch of the saver. As if that is not enough, every six months current status as guarantor, Mashreq Bank
digitally enabled WOW! Credit card, sees a massive AED4,000,000 payout, the largest ensures customer needs, whether they be
independent research, conducted cash prize in the UAE. personal banking, commercial banking, retail
by the European Financial Management Winning prizes and dishing out cash banking, or the new Islamic banking arm,
and Marketing Association, shows incentives is one thing, but providing investors Badr Al Islami, are not just met, but superseded
Mashreq Bank to have experienced 65 with easy access too their money is another. This regardless of what those requirements might be.
per cent growth. This compares very is why Mashreq Bank is forever looking for
favourably with a market average of 15 opportunities to expand its presence into the Tel.: +9714 222 3333
per cent. Similarly, in the merchant market place. “We have increased our ATM www.masreqbank.com

Banking & Finance
You First
“We are a branch of the UK based Lloyds TSB Group which makes
us part of one of the largest and most successful banking groups in
the world.” Giles Cunnigham, CEO Lloyds TSB Group Middle East
explains what it means to be part of a bank that has enormous
strength and solidity regionally and worldwide.
Giles Cunningham
Chief Executive Officer Why has Lloyds TSB chosen Dubai as one of its international locations?
Lloyds TSB Group Middle East “We established our presence here thirty years ago, in the early days of the United Arab Emirates. Over
recent years, our presence, product range and services have expanded significantly across Corporate,
Business and Retail Banking. We attribute this to the many expatriates and international businesses
that base themselves here, the value of our brand, the phenomenal growth rate of Dubai and the speed
at which the local market moves. The bank has both benefited from and contributed to the
development of this amazing emirate and helped to lay the foundations for success in future years.”
Describe your strategy to achieve this growth?

“Our vision is to become the most recommended bank in the region. We pride ourselves in bringing
transparency and high quality services to our customers. Some examples of this are mortgages that do
not penalise customers for early settlements, a dedicated relationship manager for every customer, or
advertising the true interest rates on products (some banks hide behind attractive but misleading
‘marketing rates’).
We have also increased our accessibility by pioneering extended opening hours, building a network
of customer services centres throughout Dubai and offering Internet and telephone banking. In addition
to our landmark branch in Jumeirah, we are now also located in Arabian Ranches, Green Community,
Uptown Mirdiff and Dubai Healthcare City.”
What sets Lloyds TSB apart from other banks?

“Our passion for customers! Everyone who works at Lloyds TSB will go the extra mile to provide
customers with a truly memorable banking experience.”
Tel.: +9714 342 2000

www.lloydstsb.ae
240 Best of Dubai

Banking & Finance
You First
“We are a branch of the UK based Lloyds TSB Group which makes
us part of one of the largest and most successful banking groups in
the world.” Giles Cunnigham, CEO Lloyds TSB Group Middle East
explains what it means to be part of a bank that has enormous
strength and solidity regionally and worldwide.
Giles Cunningham
Chief Executive Officer Why has Lloyds TSB chosen Dubai as one of its international locations?
Lloyds TSB Group Middle East “We established our presence here thirty years ago, in the early days of the United Arab Emirates. Over
recent years, our presence, product range and services have expanded significantly across Corporate,
Business and Retail Banking. We attribute this to the many expatriates and international businesses
that base themselves here, the value of our brand, the phenomenal growth rate of Dubai and the speed
at which the local market moves. The bank has both benefited from and contributed to the
development of this amazing emirate and helped to lay the foundations for success in future years.”
Describe your strategy to achieve this growth?

“Our vision is to become the most recommended bank in the region. We pride ourselves in bringing
transparency and high quality services to our customers. Some examples of this are mortgages that do
not penalise customers for early settlements, a dedicated relationship manager for every customer, or
advertising the true interest rates on products (some banks hide behind attractive but misleading
‘marketing rates’).
We have also increased our accessibility by pioneering extended opening hours, building a network
of customer services centres throughout Dubai and offering Internet and telephone banking. In addition
to our landmark branch in Jumeirah, we are now also located in Arabian Ranches, Green Community,
Uptown Mirdiff and Dubai Healthcare City.”
What sets Lloyds TSB apart from other banks?

“Our passion for customers! Everyone who works at Lloyds TSB will go the extra mile to provide
customers with a truly memorable banking experience.”
Tel.: +9714 342 2000

www.lloydstsb.ae
240 Best of Dubai

Banking & Finance
New Banking Dimensions
Islamic banking is now one of the world's fastest-growing
financial sectors, with nearly 200 institutions responsible for
assets estimated at more than US$200 billion.
Leading this list of institutions is the Dubai Islamic and reflect the sustainable growth that DIB has
Bank, which, since beginning operations in achieved over recent years.
1975,it was the world's first fully fledged Islamic According to the latest Bloomberg "Underwriter
bank, has continued to go from strength-to- Rankings" report, DIB has emerged as the world's
strength and led the way as the first Islamic number one Sukuk underwriter. Building on the
bank to incorporate the principles of Islam into success of Sukuk issues concluded by DIB, the
all of its practices. bank has further strengthened its position as the
The practice of Islamic financial activity, such world's number one arranger of Sukuk. These
as acceptance of deposits and the rejection of landmark deals included the US$3.5 billion Sukuk
interest, dates back to the days of Prophet for Ports, Customs & Free Zone Corporation's
Muhammad (PBUH). People entrusted their (PCFC) co-lead managed with Barclays Capital
money to the Prophet himself, or Abu Bakr and Dubai Civil Aviation's US$1 billion issue.
Saad Abdul Razak, Seddique, the first Caliph of Islam. In order to achieve higher growth and provide
CEO of Dubai Islamic Bank
But, a modern Islamic banking system as we high returns to its investors, DIB has launched a
have come to know it only began to evolve series of investment funds since the beginning of
towards the end of 1960s when several Muslim 2006, including 'Al Islami Shipping Fund', 'Al
countries started to put the idea into practice. Islami Capital Protected Note', 'Al Islami Saving
The early models of the seventies struggled to Scheme' and 'Pan European Real Estate Fund'.
ensure full compliance with Islamic principles. As recognition for its efforts, DIB received the
"The success of DIB challenged the much coveted Best Islamic Bank in the Middle East
perceived notion that Islamic finance was award and the Best Global Sukuk House award at
unsuitable for the modern banking needs," says the Euromoney 2006 Islamic Finance Awards. DIB
Dr.Mohammed Khalfan al Kharbash, Chairman, also recently won Euromoney's "Best Debt House
DIB and Minister of State for Finance, UAE. in the UAE" award.
Islamic banks, led by Dubai Islamic Bank, are The future also looks bright for DIB, with the
becoming increasingly competitive in all aspects bank continuing to roll out new products,
of modern banking activity. Contrary to the strengthen its quality of services, and provide
stereotypes that consigned Islamic finance to specialised financial solutions to corporates
some sort of religious obligation for Muslims, the through strategic alliances and partnerships on
Sharia compliant framework is increasingly the local and international scene.
being recognised as a fairer and a superior In 2007 alone, DIB plans to aggressively
alternative to conventional banking. This expand its branch network in the UAE to 53
understanding has been instrumental in attracting branches, making it the fastest growing bank in
many non-Muslim customers. the country. In line with this expansion, DIB will
The year 2006 has been no exception and the also install 97 next-generation ATMs that will
impressive performance achieved by DIB during double the self-service banking network.
this time reflects the success of the bank's
strategy to diversify its products and services to Tel.: +9714 800 4008
meet market dynamics. The results also follow www.alislami.ae
242 Best of Dubai

Banking & Finance
New Banking Dimensions
Islamic banking is now one of the world's fastest-growing
financial sectors, with nearly 200 institutions responsible for
assets estimated at more than US$200 billion.
Leading this list of institutions is the Dubai Islamic and reflect the sustainable growth that DIB has
Bank, which, since beginning operations in achieved over recent years.
1975,it was the world's first fully fledged Islamic According to the latest Bloomberg "Underwriter
bank, has continued to go from strength-to- Rankings" report, DIB has emerged as the world's
strength and led the way as the first Islamic number one Sukuk underwriter. Building on the
bank to incorporate the principles of Islam into success of Sukuk issues concluded by DIB, the
all of its practices. bank has further strengthened its position as the
The practice of Islamic financial activity, such world's number one arranger of Sukuk. These
as acceptance of deposits and the rejection of landmark deals included the US$3.5 billion Sukuk
interest, dates back to the days of Prophet for Ports, Customs & Free Zone Corporation's
Muhammad (PBUH). People entrusted their (PCFC) co-lead managed with Barclays Capital
money to the Prophet himself, or Abu Bakr and Dubai Civil Aviation's US$1 billion issue.
Saad Abdul Razak, Seddique, the first Caliph of Islam. In order to achieve higher growth and provide
CEO of Dubai Islamic Bank
But, a modern Islamic banking system as we high returns to its investors, DIB has launched a
have come to know it only began to evolve series of investment funds since the beginning of
towards the end of 1960s when several Muslim 2006, including 'Al Islami Shipping Fund', 'Al
countries started to put the idea into practice. Islami Capital Protected Note', 'Al Islami Saving
The early models of the seventies struggled to Scheme' and 'Pan European Real Estate Fund'.
ensure full compliance with Islamic principles. As recognition for its efforts, DIB received the
"The success of DIB challenged the much coveted Best Islamic Bank in the Middle East
perceived notion that Islamic finance was award and the Best Global Sukuk House award at
unsuitable for the modern banking needs," says the Euromoney 2006 Islamic Finance Awards. DIB
Dr.Mohammed Khalfan al Kharbash, Chairman, also recently won Euromoney's "Best Debt House
DIB and Minister of State for Finance, UAE. in the UAE" award.
Islamic banks, led by Dubai Islamic Bank, are The future also looks bright for DIB, with the
becoming increasingly competitive in all aspects bank continuing to roll out new products,
of modern banking activity. Contrary to the strengthen its quality of services, and provide
stereotypes that consigned Islamic finance to specialised financial solutions to corporates
some sort of religious obligation for Muslims, the through strategic alliances and partnerships on
Sharia compliant framework is increasingly the local and international scene.
being recognised as a fairer and a superior In 2007 alone, DIB plans to aggressively
alternative to conventional banking. This expand its branch network in the UAE to 53
understanding has been instrumental in attracting branches, making it the fastest growing bank in
many non-Muslim customers. the country. In line with this expansion, DIB will
The year 2006 has been no exception and the also install 97 next-generation ATMs that will
impressive performance achieved by DIB during double the self-service banking network.
this time reflects the success of the bank's
strategy to diversify its products and services to Tel.: +9714 800 4008
meet market dynamics. The results also follow www.alislami.ae
242 Best of Dubai

"It's tangible, it's solid,
it's beautiful.
It's artistic, from my standpoint,
and I just love real estate".
CHAPTER 14
Donald Trump,
Billionaire Real Estate Developer
"It's tangible, it's solid,
it's beautiful.
It's artistic, from my standpoint,
and I just love real estate".
CHAPTER 14
Donald Trump,
Billionaire Real Estate Developer
Architecture, Property & Real Estate The positive growth of the Dubai property the last five years. In simple terms,
A Landmark in the Property Maze market is expected to develop at an this means as many as 140,000 people
even greater rate over the next decade than it are expected to relocate to Dubai in
has during the past ten years. While 2006 to live and work. Landmark Properties
Thanks to a government with the foresight to realise the risk of over- government initiatives have been the catalyst has managed to match this frenetic pace,
dependency on oil and gas, Dubai has successfully diversified its economy for the property sector's rapid growth in continually finding investment solutions
into different areas, including the increasingly buoyant property market. Dubai, investors, whether from the Arabian that optimise any budget and that best
Gulf or beyond, are realising that the emirate suits its' clients.
Set against a backdrop of low mortgage interest rates, rapid population has so much to offer: an ideal climate, central Landmark Properties handles high
expansion, an unrelenting wave of committed buyers and a burgeoning location, high standard of living, abundant profile commercial and residential real estate
holiday-home market, property prices and rental returns in the emirate are and diverse employment opportunities and projects across Dubai. The organisation's
extremely low crime rates only add to the website offers an independent search engine,
eminently sustainable. Rasha Nashaat, Managing Partner attraction of investing and working in Dubai. and a dedicated client services team
provides investors and clients with the utmost
Industry Leaders personal attention that is so essential in this
As an individual venturing into new territory, profession.
finding the right expertise and advice is a "There are many new and exciting
must when it comes to understanding or projects to choose from, it all depends on
investing in any property market. Industry what the customers are looking for", says
leaders in property consultancy, Dubai-based Nashaat. "Do you want a flat or a villa?
Landmark Properties offers a broad range of Do you want it near schools or near your
services encompassing residential rentals, work place? Do you prefer something small in
commercial leasing, property and land sales a highly sought after location or something
and investment opportunities. larger but further out of town? Our agents
Established in 2002, Landmark Properties are trained to qualify their clients in order to
is jointly owned by a unique and dynamic assist them in making the right decision to
group of experienced entrepreneurs with suit their needs."
diverse backgrounds in investment banking, It is these types of questions that highlight
real estate development, marketing and Landmark Properties' attention to its clients'
media production. needs from the outset. Rather than just selling
The firm possesses a first hand knowledge some 'space', Landmark Properties' customer
of market value and price, which is service, expertise and peerless
underpinned by an unwavering dedication to professionalism in the Dubai property market,
finding solutions for property seekers who guarantees its position as the leading
require specialist attention for buying, leasing organisation when investing in the local real
or selling within the emirate. Landmark estate sector.
Properties carefully guides its clients' property
transactions through the maze of details to a Property Accolade
successful conclusion. Landmark Properties has also been the
recipient of important regional accolades
Specialist Knowledge including the 'Sales Support and Training'
The organisation's solid reputation for award. The award was presented by Dubai's
successfully handling all aspects of real leading provider of home finance facilities for
estate, and catering to the needs of individual buyers of properties in the UAE, Tamweel, in
and corporate clients, has been carved out by September 2006.
its team of highly proficient staff. The award represents an
"Our in-house team of professionals can acknowledgement of the company's exclusive
take care of all client requests, whether it is for sales support and continuous valuable
personal use or investment", says Rasha training on Dubai's property market. Rasha
Nashaat, Managing Partner, Landmark Nashaat says that the award is "a testament to
Properties. "With constant communication in the strength of our relationship with Tamweel
practice, enabling us to remain up to date and to the high levels of service we offer."
with developments in the market as well as Behind the scenes, Landmark
implementing new client servicing Properties is proactively involved in increasing
strategies, we are rapidly expanding both our the specialist knowledge of its staff along side
database of clients as well as our portfolio of the firm's overall productivity. A great deal of
exclusive projects. emphasis is placed on how leadership,
"This is further underlined through our cohesion and loyalty play important roles in
recently launched 'Project Sales and the overall success
Marketing Department', which works with of the company. As such, Landmark
developers across the region, and beyond, to Properties has recently installed state-of-the-
introduce new and exciting projects to the art technology which will cement its
Dubai landscape." commitment to human resources and the
company's continuing development.
Personal Attention
The region has experienced an average Tel: +9714 331 6161
annual population growth of 9.8 per cent over Website:www.landmark-dubai.com

Architecture, Property & Real Estate The positive growth of the Dubai property the last five years. In simple terms,
A Landmark in the Property Maze market is expected to develop at an this means as many as 140,000 people
even greater rate over the next decade than it are expected to relocate to Dubai in
has during the past ten years. While 2006 to live and work. Landmark Properties
Thanks to a government with the foresight to realise the risk of over- government initiatives have been the catalyst has managed to match this frenetic pace,
dependency on oil and gas, Dubai has successfully diversified its economy for the property sector's rapid growth in continually finding investment solutions
into different areas, including the increasingly buoyant property market. Dubai, investors, whether from the Arabian that optimise any budget and that best
Gulf or beyond, are realising that the emirate suits its' clients.
Set against a backdrop of low mortgage interest rates, rapid population has so much to offer: an ideal climate, central Landmark Properties handles high
expansion, an unrelenting wave of committed buyers and a burgeoning location, high standard of living, abundant profile commercial and residential real estate
holiday-home market, property prices and rental returns in the emirate are and diverse employment opportunities and projects across Dubai. The organisation's
extremely low crime rates only add to the website offers an independent search engine,
eminently sustainable. Rasha Nashaat, Managing Partner attraction of investing and working in Dubai. and a dedicated client services team
provides investors and clients with the utmost
Industry Leaders personal attention that is so essential in this
As an individual venturing into new territory, profession.
finding the right expertise and advice is a "There are many new and exciting
must when it comes to understanding or projects to choose from, it all depends on
investing in any property market. Industry what the customers are looking for", says
leaders in property consultancy, Dubai-based Nashaat. "Do you want a flat or a villa?
Landmark Properties offers a broad range of Do you want it near schools or near your
services encompassing residential rentals, work place? Do you prefer something small in
commercial leasing, property and land sales a highly sought after location or something
and investment opportunities. larger but further out of town? Our agents
Established in 2002, Landmark Properties are trained to qualify their clients in order to
is jointly owned by a unique and dynamic assist them in making the right decision to
group of experienced entrepreneurs with suit their needs."
diverse backgrounds in investment banking, It is these types of questions that highlight
real estate development, marketing and Landmark Properties' attention to its clients'
media production. needs from the outset. Rather than just selling
The firm possesses a first hand knowledge some 'space', Landmark Properties' customer
of market value and price, which is service, expertise and peerless
underpinned by an unwavering dedication to professionalism in the Dubai property market,
finding solutions for property seekers who guarantees its position as the leading
require specialist attention for buying, leasing organisation when investing in the local real
or selling within the emirate. Landmark estate sector.
Properties carefully guides its clients' property
transactions through the maze of details to a Property Accolade
successful conclusion. Landmark Properties has also been the
recipient of important regional accolades
Specialist Knowledge including the 'Sales Support and Training'
The organisation's solid reputation for award. The award was presented by Dubai's
successfully handling all aspects of real leading provider of home finance facilities for
estate, and catering to the needs of individual buyers of properties in the UAE, Tamweel, in
and corporate clients, has been carved out by September 2006.
its team of highly proficient staff. The award represents an
"Our in-house team of professionals can acknowledgement of the company's exclusive
take care of all client requests, whether it is for sales support and continuous valuable
personal use or investment", says Rasha training on Dubai's property market. Rasha
Nashaat, Managing Partner, Landmark Nashaat says that the award is "a testament to
Properties. "With constant communication in the strength of our relationship with Tamweel
practice, enabling us to remain up to date and to the high levels of service we offer."
with developments in the market as well as Behind the scenes, Landmark
implementing new client servicing Properties is proactively involved in increasing
strategies, we are rapidly expanding both our the specialist knowledge of its staff along side
database of clients as well as our portfolio of the firm's overall productivity. A great deal of
exclusive projects. emphasis is placed on how leadership,
"This is further underlined through our cohesion and loyalty play important roles in
recently launched 'Project Sales and the overall success
Marketing Department', which works with of the company. As such, Landmark
developers across the region, and beyond, to Properties has recently installed state-of-the-
introduce new and exciting projects to the art technology which will cement its
Dubai landscape." commitment to human resources and the
company's continuing development.
Personal Attention
The region has experienced an average Tel: +9714 331 6161
annual population growth of 9.8 per cent over Website:www.landmark-dubai.com

Kling Consultant2.qxp 12/28/2006 4:42 PM Page 1
Kling to a dream
The visionary engineering and architectural firm is

turning Dubai's 21st century plans into reality.
Gerhard Reichert, Managing Director
Stargate Edutainment Park, due for completion in

May 2007, is being built around a spaceship theme
and covers 260,000 square feet in Zabeel Park. The
interior design details will give the impression of
floating in the universe, under the ring of Saturn and
beyond the stars. Sliding might be more practicable as
floating, because an ice rink will be provided, to the
amusement of children and families.
As if all of this creative innovation were not enough,
Kling Consult is now developing two neighbouring
residential areas in Mirdif, which cover more than
800,000 square meters and will be completed in 2008.
For Mirdif Buildings, a residential community
reminiscent of a Spanish village is being
conceptualised. Kling designed 60 buildings around a
cluster of landscape in cooperation with Spanish
architects. The adjacent project, Mirdif Villas,
comprises a residential area with more than 300 villas
and apartment houses, looking over Mushrif Park. As
Jewel of The Creek
the construction process of both projects will be
Since Kling Consult opened its Dubai branch two years ago, its Middle East supervised by the expertise of Kling Consult engineers,
business has boomed and now accounts for a third of the firm's revenues. the creation of a green suburb of Dubai will mainly be
The German firm, with 35 years' experience in Iraq, Libya and Saudi performed by Kling Consult too.
Arabia, is now stepping up its profile even more across the Middle East and This enterprising firm also signed an agreement with
Africa. Falcon City of Wonders within Dubailand to carry out
Dubai serves as a second central office, complementing its head office the concept design for 345 uniquely designed villas.
in Krumbach, with satellite offices in the surrounding countries. The emirate Not only are the design of towers and residential areas
was chosen for its central location, political stability, good flight connections within the scope of Kling Consult, but also one of the
to Europe and high standard of living for employees. most famous and most luxurious German car brands,
Its 80-strong Dubai workforce will rise to 100 by the end of 2006. Current Porsche, has assigned Kling Architects to assure the
architectural projects in the city include One @ Business Bay, Stargate high corporate design standard for all showrooms and
Edutainment Park, Mirdif Gate and Jewel of the Creek. workshops in the Middle East & Africa.
One @ Business Bay, a freehold property, is a well planned commercial One of the company's main strengths is in
tower with state-of-the-art features such as a fully equipped health club with combining German and Middle East know-how,
gym, sauna, steam rooms, jacuzzi, plunge pool, nail studio and hair salon. combined with a meticulous and dedicated approach.
Stargate Edutainment Park Even the cars get their share of relaxation in the 'car spa'. Ground floor Its philosophy is to provide design and engineering
retail areas include a bank, restaurants and coffee shops with terraces, services for large and difficult developments,
travel agency, day care nursery, convenience store, dry cleaners and a viewing the project management as important as the
business centre. The tower will resemble a huge diamond crystal twinkling technical services.
in the Dubai sun. 'Al Masa' is the Arabic word for diamond, so it was not by A so-called 'Green KC' team works on
coincidence that the Al Masa group has approved this design. environmental aspects and project sustainability, such
Jewel of the Creek, a 125,000 square meter huge urban development as energy efficiency, ventilation, shading, interior
project at the unique location on the north shore of Port Saeed, will also be landscapes and uses of material, daylight as well as
in Kling Consults hands. This individual complex of apartment buildings, optimising recreational facilities too.
restaurants, hotels, recreational areas, public places and a waterfront With its impeccable track record worldwide and the
promenade will be a link between the city and the creek. In cooperation impressive opportunities to be had in this part of the
with the German architectural office Kieferle and Partner, the concept world, the company expects excellent business in
design has been established and the completion of the project is expected Dubai for many more years and anticipates high
in 2010. potential for the region as a whole.
In Media City, Kling is realizing the design of the Madison Residence, a
unique residential tower with environmentally and technologically Tel: +971 4 324 4052
sound proportions. One @ Business Bay Tower www.klingconsult.de/dubai/dubai.htm

Kling Consultant2.qxp 12/28/2006 4:42 PM Page 1
Kling to a dream
The visionary engineering and architectural firm is

turning Dubai's 21st century plans into reality.
Gerhard Reichert, Managing Director
Stargate Edutainment Park, due for completion in

May 2007, is being built around a spaceship theme
and covers 260,000 square feet in Zabeel Park. The
interior design details will give the impression of
floating in the universe, under the ring of Saturn and
beyond the stars. Sliding might be more practicable as
floating, because an ice rink will be provided, to the
amusement of children and families.
As if all of this creative innovation were not enough,
Kling Consult is now developing two neighbouring
residential areas in Mirdif, which cover more than
800,000 square meters and will be completed in 2008.
For Mirdif Buildings, a residential community
reminiscent of a Spanish village is being
conceptualised. Kling designed 60 buildings around a
cluster of landscape in cooperation with Spanish
architects. The adjacent project, Mirdif Villas,
comprises a residential area with more than 300 villas
and apartment houses, looking over Mushrif Park. As
Jewel of The Creek
the construction process of both projects will be
Since Kling Consult opened its Dubai branch two years ago, its Middle East supervised by the expertise of Kling Consult engineers,
business has boomed and now accounts for a third of the firm's revenues. the creation of a green suburb of Dubai will mainly be
The German firm, with 35 years' experience in Iraq, Libya and Saudi performed by Kling Consult too.
Arabia, is now stepping up its profile even more across the Middle East and This enterprising firm also signed an agreement with
Africa. Falcon City of Wonders within Dubailand to carry out
Dubai serves as a second central office, complementing its head office the concept design for 345 uniquely designed villas.
in Krumbach, with satellite offices in the surrounding countries. The emirate Not only are the design of towers and residential areas
was chosen for its central location, political stability, good flight connections within the scope of Kling Consult, but also one of the
to Europe and high standard of living for employees. most famous and most luxurious German car brands,
Its 80-strong Dubai workforce will rise to 100 by the end of 2006. Current Porsche, has assigned Kling Architects to assure the
architectural projects in the city include One @ Business Bay, Stargate high corporate design standard for all showrooms and
Edutainment Park, Mirdif Gate and Jewel of the Creek. workshops in the Middle East & Africa.
One @ Business Bay, a freehold property, is a well planned commercial One of the company's main strengths is in
tower with state-of-the-art features such as a fully equipped health club with combining German and Middle East know-how,
gym, sauna, steam rooms, jacuzzi, plunge pool, nail studio and hair salon. combined with a meticulous and dedicated approach.
Stargate Edutainment Park Even the cars get their share of relaxation in the 'car spa'. Ground floor Its philosophy is to provide design and engineering
retail areas include a bank, restaurants and coffee shops with terraces, services for large and difficult developments,
travel agency, day care nursery, convenience store, dry cleaners and a viewing the project management as important as the
business centre. The tower will resemble a huge diamond crystal twinkling technical services.
in the Dubai sun. 'Al Masa' is the Arabic word for diamond, so it was not by A so-called 'Green KC' team works on
coincidence that the Al Masa group has approved this design. environmental aspects and project sustainability, such
Jewel of the Creek, a 125,000 square meter huge urban development as energy efficiency, ventilation, shading, interior
project at the unique location on the north shore of Port Saeed, will also be landscapes and uses of material, daylight as well as
in Kling Consults hands. This individual complex of apartment buildings, optimising recreational facilities too.
restaurants, hotels, recreational areas, public places and a waterfront With its impeccable track record worldwide and the
promenade will be a link between the city and the creek. In cooperation impressive opportunities to be had in this part of the
with the German architectural office Kieferle and Partner, the concept world, the company expects excellent business in
design has been established and the completion of the project is expected Dubai for many more years and anticipates high
in 2010. potential for the region as a whole.
In Media City, Kling is realizing the design of the Madison Residence, a
unique residential tower with environmentally and technologically Tel: +971 4 324 4052
sound proportions. One @ Business Bay Tower www.klingconsult.de/dubai/dubai.htm

IFA - Property - 1.qxp 12/28/2006 4:20 PM Page 1

The Eighth Wonder
Feverish project development, infrastructure expansion and relentless

international marketing are helping Dubai reach its tourist targets: In
the first quarter of 2006, in-bound tourists rose from 1.6 to 1.7 million
over the previous year. With hotel revenues increasing by 20 per cent
during the same period, to $770 million, the emirate's target of
achieving 15 million tourists by 2010 looks eminently achievable.
If there is one company that takes the out and developed joint-venture
concept of accommodation to stellar partners for developing this land,
heights, it is IFA Hotels & Resorts (IFA culminating in some of the grandest
HR). As a leader in premier integrated and most luxurious projects ever seen
and mixed-use hotel and tourism resort in the region.
projects throughout Europe, the Middle Al Nabat and Al Haseer, The Palm
East, the Indian Ocean region and Residence, consists of two prime
Africa, it is only natural that Dubai properties flanking the private beach
should become a focal point for and clubhouse on the eastern shore of
expansion. the trunk of The Palm. These are built in
Underscoring Dubai's pre-eminent an appealing Arab eclectic style, fusing
position as a rapidly developing centre elements of rich Arabian heritage with
for tourism, when it comes to premier modern materials and amenities. Both
resort development, the mood is offer superlative sea or garden views
upbeat. "With the expansion in the GCC and a level of opulence to match the
and the vision of the Ruler of Dubai to finest homes anywhere in the world and
position Dubai as an economic 'hub', it will be managed by Fairmont.
was a natural progression to have a The Fairmont Palm Residence,
head office for IFA HR in Dubai", meanwhile, is the premier residential
explains Werner Burger President and development on the Palm Jumeirah.
COO IFA HR. Located at the fulcrum of the palm's
IFA HR first entered the Dubai market vibrant shopping hub, The Fairmont
place with the acquisition of land on the Palm Residence offers 558 deluxe
'Palm Jumeirah' - one of the world's apartments, townhouses and
three largest man-made islands, in penthouses, each boasting unusually
2003. Through this acquisition, IFA HR spacious accommodation and all in the
entered into a strategic alliance with vicinity of an extraordinary collection of
Palm Jumeirah developers 'Nakheel' for vibrant and chic cafes, upscale
what will eventually contain a large boutiques and meandering waterfront
number of residential, leisure and walkways.
entertainment concepts, as well as The Fairmont Palm Residence also
adding 120 kilometres to the existing has the distinction of being directly
Dubai coastline. linked to another IFA HR investment, the
"We were fortunate that our chairman five star Fairmont Palm Hotel & Resort.
identified the opportunities on the Palm As such, residents benefit from the
Jumeirah and we secured our land exceptional range of facilities available
when other developers did not even at the hotel, including a private beach,
think of investing in Dubai", said Burger, swimming pool, modern health club,
outlining a strategy that has served IFA children's playground, restaurants and
HR well in the emirate. "The key to cafés, apartment servicing,
development," he adds, "is to make land housekeeping and maintenance, maid
acquisitions early on and secure the and childcare services and owners'
best locations at reasonable prices." reception area with concierge and
Since the acquisition of the land on security. There is also the opportunity to
the Palm Jumeirah, IFA HR has sought join the exclusive beach club, on a

IFA - Property - 1.qxp 12/28/2006 4:20 PM Page 1

The Eighth Wonder
Feverish project development, infrastructure expansion and relentless

international marketing are helping Dubai reach its tourist targets: In
the first quarter of 2006, in-bound tourists rose from 1.6 to 1.7 million
over the previous year. With hotel revenues increasing by 20 per cent
during the same period, to $770 million, the emirate's target of
achieving 15 million tourists by 2010 looks eminently achievable.
If there is one company that takes the out and developed joint-venture
concept of accommodation to stellar partners for developing this land,
heights, it is IFA Hotels & Resorts (IFA culminating in some of the grandest
HR). As a leader in premier integrated and most luxurious projects ever seen
and mixed-use hotel and tourism resort in the region.
projects throughout Europe, the Middle Al Nabat and Al Haseer, The Palm
East, the Indian Ocean region and Residence, consists of two prime
Africa, it is only natural that Dubai properties flanking the private beach
should become a focal point for and clubhouse on the eastern shore of
expansion. the trunk of The Palm. These are built in
Underscoring Dubai's pre-eminent an appealing Arab eclectic style, fusing
position as a rapidly developing centre elements of rich Arabian heritage with
for tourism, when it comes to premier modern materials and amenities. Both
resort development, the mood is offer superlative sea or garden views
upbeat. "With the expansion in the GCC and a level of opulence to match the
and the vision of the Ruler of Dubai to finest homes anywhere in the world and
position Dubai as an economic 'hub', it will be managed by Fairmont.
was a natural progression to have a The Fairmont Palm Residence,
head office for IFA HR in Dubai", meanwhile, is the premier residential
explains Werner Burger President and development on the Palm Jumeirah.
COO IFA HR. Located at the fulcrum of the palm's
IFA HR first entered the Dubai market vibrant shopping hub, The Fairmont
place with the acquisition of land on the Palm Residence offers 558 deluxe
'Palm Jumeirah' - one of the world's apartments, townhouses and
three largest man-made islands, in penthouses, each boasting unusually
2003. Through this acquisition, IFA HR spacious accommodation and all in the
entered into a strategic alliance with vicinity of an extraordinary collection of
Palm Jumeirah developers 'Nakheel' for vibrant and chic cafes, upscale
what will eventually contain a large boutiques and meandering waterfront
number of residential, leisure and walkways.
entertainment concepts, as well as The Fairmont Palm Residence also
adding 120 kilometres to the existing has the distinction of being directly
Dubai coastline. linked to another IFA HR investment, the
"We were fortunate that our chairman five star Fairmont Palm Hotel & Resort.
identified the opportunities on the Palm As such, residents benefit from the
Jumeirah and we secured our land exceptional range of facilities available
when other developers did not even at the hotel, including a private beach,
think of investing in Dubai", said Burger, swimming pool, modern health club,
outlining a strategy that has served IFA children's playground, restaurants and
HR well in the emirate. "The key to cafés, apartment servicing,
development," he adds, "is to make land housekeeping and maintenance, maid
acquisitions early on and secure the and childcare services and owners'
best locations at reasonable prices." reception area with concierge and
Since the acquisition of the land on security. There is also the opportunity to
the Palm Jumeirah, IFA HR has sought join the exclusive beach club, on a

TAKtical Exposure
With the current unprecedented growth and economic boom in the
Gulf region, 'TAKtical' Realty Group has established its headquarters in
Dubai, the fast evolving business hub of the Middle East.
A member of the TAKtical group of companies, investors, TRG has two divisions, institutional and
TRG Works in close collaboration with leading retail, to cater better to the client's needs.
developers, real estate agents and an array of
government bodies in Dubai. This enables the The Institutional Division
company to offer clients a wide range of Assists clients with wholesale bulk purchases of
membership access basis, taking advantage of the gymnasium, sports developments globally and in the Middle East will naturally be within the
properties and real estate based investment floors in office and residential towers, the
facilities, restaurants, a kids' club, swimming pool and more besides. realm of the mixed use resorts and the development industry, but we are
opportunities in ideal locations. opportunity to participate in consortiums to
Complementing both The Palm Residence and The Fairmont Palm also interested in innovative and unique ideas, an example of which is
At present, TRG is identifying real estate purchase entire projects, assistance in creating
Residence is the Palm Golden Mile development, a joint-venture with our collaboration with the radical hotel concept YOtel", explains Burger.
based investments and strategies predominantly and deploying marketing and sales strategies for
Nakheel and Istithmar. The Palm Golden Mile residences will showcase Given the quality and diversity of product offerings, the only question
in the GCC and Europe for its private and new developments, as well as designing and
10 waterfront buildings, featuring more than 860 living quarters, ranging remaining is 'Why invest in the Dubai real estate sector and what
institutional investors and developers. Through its implementing real estate portfolio strategies.
from one-bedroom apartments to penthouses and town homes, which differentiates the Palm Jumeirah from other developments currently
team of dedicated professionals, TAKtical
will also be managed by Fairmont. The Palm Golden Mile will also being undertaken?'
provides a gamut of real estate investment The Retail Division
include 200,000 square feet of office space and 220 of the world's most "Dubai has world class infrastructure enhanced by safe living and a The TAKtical Team
services that include consultancy and Provides access to a unique inventory of villas,
upscale stores and restaurants. dynamic and transparent business climate, making it an ideal place to
development, asset acquisition as well as apartments, single plots of land, commercial
Outside of the IFA HR Palm Jumeirah investment is the Laguna both live and work", says Kit James, IFA HR Director of Sales. "In
disposal, asset management, in addition to space and rentals, the ability to list UAE
Tower, a mixed-use 40-storey tower located at the Jumeirah addition, Dubai's population is set to double in the next decade, making
financial facilitation to create and manage unique inventory within its network of international
Lakes, next to Dubai Marina. The Laguna Towers boast ultra-modern the demand for Dubai real estate even more viable", she adds, while
development opportunities while maximizing brokers in Europe, North America, Greater China
facilities with stunning panoramic views along the length also emphasising the Palm Jumeirah is supported by a tax free
asset value for investors. Through their global and South Asia. This ensures that clients selling
of the lake, over golf courses, to Dubai, the Arabian Gulf and beyond, environment.
network, in-house team of professionals and receive maximum exposure on their property,
and offers a mix of spacious one, two and three bedroom apartments This, however, still does not explain what makes owning a piece of
affiliate offices in Los Angeles, Houston, London access to pre-launches and unique inventory
and a Condo Hotel - the Movenpick Hotel & Residence Laguna the Palm Jumeirah so special. More than mere bricks and mortar,
as well as Hong Kong, the company not only and assistance in securing mortgage financing
Tower Dubai. buying into this enviable luxury lifestyle, "is akin to owning property on
provides in-depth research, knowledge of and and transaction facilitation.
As well as the projects already underway, IFA HR will also become a the 'Eighth Wonder of the World'." That's exclusivity elevated to the
experience in the Dubai property market, but
stakeholder in the mixed-use project on The Crescent of the Palm highest degree. Now how often does that chance come around?
also in several international markets too. Tel.: +9714 360 7760
Jumeirah and the company is eyeing potential fresh investment
To ensure the best possible service for www.takticalrealty.com
opportunities into some of the largest developments in Dubai in Tel.: +9714 391 2022
conjunction with its international aspirations. "Our other real estate www.ifahotelsresorts.com
Best of Dubai 253

TAKtical Exposure
With the current unprecedented growth and economic boom in the
Gulf region, 'TAKtical' Realty Group has established its headquarters in
Dubai, the fast evolving business hub of the Middle East.
A member of the TAKtical group of companies, investors, TRG has two divisions, institutional and
TRG Works in close collaboration with leading retail, to cater better to the client's needs.
developers, real estate agents and an array of
government bodies in Dubai. This enables the The Institutional Division
company to offer clients a wide range of Assists clients with wholesale bulk purchases of
membership access basis, taking advantage of the gymnasium, sports developments globally and in the Middle East will naturally be within the
properties and real estate based investment floors in office and residential towers, the
facilities, restaurants, a kids' club, swimming pool and more besides. realm of the mixed use resorts and the development industry, but we are
opportunities in ideal locations. opportunity to participate in consortiums to
Complementing both The Palm Residence and The Fairmont Palm also interested in innovative and unique ideas, an example of which is
At present, TRG is identifying real estate purchase entire projects, assistance in creating
Residence is the Palm Golden Mile development, a joint-venture with our collaboration with the radical hotel concept YOtel", explains Burger.
based investments and strategies predominantly and deploying marketing and sales strategies for
Nakheel and Istithmar. The Palm Golden Mile residences will showcase Given the quality and diversity of product offerings, the only question
in the GCC and Europe for its private and new developments, as well as designing and
10 waterfront buildings, featuring more than 860 living quarters, ranging remaining is 'Why invest in the Dubai real estate sector and what
institutional investors and developers. Through its implementing real estate portfolio strategies.
from one-bedroom apartments to penthouses and town homes, which differentiates the Palm Jumeirah from other developments currently
team of dedicated professionals, TAKtical
will also be managed by Fairmont. The Palm Golden Mile will also being undertaken?'
provides a gamut of real estate investment The Retail Division
include 200,000 square feet of office space and 220 of the world's most "Dubai has world class infrastructure enhanced by safe living and a The TAKtical Team
services that include consultancy and Provides access to a unique inventory of villas,
upscale stores and restaurants. dynamic and transparent business climate, making it an ideal place to
development, asset acquisition as well as apartments, single plots of land, commercial
Outside of the IFA HR Palm Jumeirah investment is the Laguna both live and work", says Kit James, IFA HR Director of Sales. "In
disposal, asset management, in addition to space and rentals, the ability to list UAE
Tower, a mixed-use 40-storey tower located at the Jumeirah addition, Dubai's population is set to double in the next decade, making
financial facilitation to create and manage unique inventory within its network of international
Lakes, next to Dubai Marina. The Laguna Towers boast ultra-modern the demand for Dubai real estate even more viable", she adds, while
development opportunities while maximizing brokers in Europe, North America, Greater China
facilities with stunning panoramic views along the length also emphasising the Palm Jumeirah is supported by a tax free
asset value for investors. Through their global and South Asia. This ensures that clients selling
of the lake, over golf courses, to Dubai, the Arabian Gulf and beyond, environment.
network, in-house team of professionals and receive maximum exposure on their property,
and offers a mix of spacious one, two and three bedroom apartments This, however, still does not explain what makes owning a piece of
affiliate offices in Los Angeles, Houston, London access to pre-launches and unique inventory
and a Condo Hotel - the Movenpick Hotel & Residence Laguna the Palm Jumeirah so special. More than mere bricks and mortar,
as well as Hong Kong, the company not only and assistance in securing mortgage financing
Tower Dubai. buying into this enviable luxury lifestyle, "is akin to owning property on
provides in-depth research, knowledge of and and transaction facilitation.
As well as the projects already underway, IFA HR will also become a the 'Eighth Wonder of the World'." That's exclusivity elevated to the
experience in the Dubai property market, but
stakeholder in the mixed-use project on The Crescent of the Palm highest degree. Now how often does that chance come around?
also in several international markets too. Tel.: +9714 360 7760
Jumeirah and the company is eyeing potential fresh investment
To ensure the best possible service for www.takticalrealty.com
opportunities into some of the largest developments in Dubai in Tel.: +9714 391 2022
conjunction with its international aspirations. "Our other real estate www.ifahotelsresorts.com
Best of Dubai 253

Property Perfect
When Perfect Home Real Estate first launched in 1989, it fast became
one of the top lease consulting, buying, selling and rental firms for
residential and commercial properties in the UAE. More recently, Fortune
Group, born out of the Perfect Home initiative and led by its visionary
founder, Mr. Syed Muhammed Ali, exceeds time and again every
architectural boundary previously set in the fast-growing city of Dubai.
The group’s signature development is none other than Burj Al Alam, the
world’s tallest commercial tower.
Fortune Tower Fortune Araames Fortune Executve
“We sell at affordable rates so that investors are great value to our buyers”, said Mr. Ali.
able to make a healthy return on their investments in a The group’s most elaborate project to date,
relatively short period of time”, he added. however, is Burj Al Alam in English, “The World Tower.”
Another one of the group’s projects, Fortune Rising up 108 storeys, this extraordinary landmark
Executive Tower, located in the Jumeirah on Business Bay promises to be one of the
Lake Towers area of downtown Dubai, offers the first world’s top 10 buildings for the next 20 years. The
freehold duplex office space in the Emirate. Its structure will consist of modern offices, a
distinctive fountain-pen-shaped structure guaranteed five-star hotel, an exclusive shopping mall, the
that it was 90% sold out off-plan within two months. world’s tallest resort as well as the world’s very first
Another project in the same location, Fortune Araames rooftop spa.
Tower, was also met with huge success and sold out “Dubai is the fastest growing city in the world and
almost immediately. Fortune Group is proud to be part of this exciting
Casa Marbella, which seeks to combine development”, said Mr. Ali. “The Dubai brand is now
Mediterranean architecture with the traditional recognised globally thanks to the visionary leadership
Syed Muhammed Ali
CEO - Fortune Group
elements of the Arab world, can be found on the of His Highness Sheikh Mohammed bin Rashid Al
Fortune Serene exclusive Palm, Jebel Ali. “Location is key and Fortune Maktoum.”
As a veteran of the freehold property concept, Perfect Home Real Estate deals with some of Group prides itself on choosing only the best The Fortune Group seeks to expand not just
the most sought-after residential and commercial space in the country. Experienced in both addresses in the Emirate”, regionally but internationally. With already established
local and international real estate markets, the firm seeks to facilitate the acquisition and said Mr. Ali. “Casa Marbella is targeted toward those offices across the UAE and Pakistan, the company
disposition of commercial property worldwide. who seek a unique lifestyle experience in one of the also has plans to open offices in London and
“In 1989, Perfect Home was still one of the few companies of its kind in the UAE,” said Mr. most sought after locations in town”, he added. Moscow. Group agents currently exist throughout the
Syed Muhammed Ali, Chief Executive Officer, Fortune Group. “It wasn’t until the introduction of A slightly different project, Fortune Serene, located GCC, Canada and the United States.
freehold in 2002 that other players started coming into the market. At that point, our business in the International Media Production Zone (IMPZ) “Dubai offers a unique business atmosphere
really boomed and the concept of Fortune Group was born”, he added. consists of three residential apartment buildings. “This supported by some of the most advanced commercial
In just a few years, like its predecessor, Fortune Group has become one of the leading project supports His Highness Sheikh Mohammed and telecommunication infrastructure in the world”,
property development and real estate consulting firms in the country. The group is now bin Rashid Al Maktoum’s efforts to consolidate said Mr. Ali.
responsible for developing some of the most innovative residential and commercial spaces Dubai’s position as a truly international media hub”, Dubai is bound to flourish for years to come. Like
in Dubai. said Mr. Ali. many other ambitious companies across the Emirate,
Dubai’s first freehold commercial space, “Fortune Tower,” sold out to investors in less than Fortune Bay and Fortune Pavillion are two more Fortune Group aspires to be at the pinnacle of its
4 months and fast became one of the group’s most important properties. The tower featured a projects yet to be launched by the group in Business remarkable development.
unique revolving restaurant and a multitude of exciting facilities for the international executive. Bay and Dubai Sports City respectively. “By
Investors in Fortune Tower have already witnessed more than 80% premiums on their combining the best locations with exceptional Tel.: +9714 297 9393
purchases. “Our vision is your growth”, said Mr. Ali. structure and design, we are able to provide www.perfecthomerealestate.com

Property Perfect
When Perfect Home Real Estate first launched in 1989, it fast became
one of the top lease consulting, buying, selling and rental firms for
residential and commercial properties in the UAE. More recently, Fortune
Group, born out of the Perfect Home initiative and led by its visionary
founder, Mr. Syed Muhammed Ali, exceeds time and again every
architectural boundary previously set in the fast-growing city of Dubai.
The group’s signature development is none other than Burj Al Alam, the
world’s tallest commercial tower.
Fortune Tower Fortune Araames Fortune Executve
“We sell at affordable rates so that investors are great value to our buyers”, said Mr. Ali.
able to make a healthy return on their investments in a The group’s most elaborate project to date,
relatively short period of time”, he added. however, is Burj Al Alam in English, “The World Tower.”
Another one of the group’s projects, Fortune Rising up 108 storeys, this extraordinary landmark
Executive Tower, located in the Jumeirah on Business Bay promises to be one of the
Lake Towers area of downtown Dubai, offers the first world’s top 10 buildings for the next 20 years. The
freehold duplex office space in the Emirate. Its structure will consist of modern offices, a
distinctive fountain-pen-shaped structure guaranteed five-star hotel, an exclusive shopping mall, the
that it was 90% sold out off-plan within two months. world’s tallest resort as well as the world’s very first
Another project in the same location, Fortune Araames rooftop spa.
Tower, was also met with huge success and sold out “Dubai is the fastest growing city in the world and
almost immediately. Fortune Group is proud to be part of this exciting
Casa Marbella, which seeks to combine development”, said Mr. Ali. “The Dubai brand is now
Mediterranean architecture with the traditional recognised globally thanks to the visionary leadership
Syed Muhammed Ali
CEO - Fortune Group
elements of the Arab world, can be found on the of His Highness Sheikh Mohammed bin Rashid Al
Fortune Serene exclusive Palm, Jebel Ali. “Location is key and Fortune Maktoum.”
As a veteran of the freehold property concept, Perfect Home Real Estate deals with some of Group prides itself on choosing only the best The Fortune Group seeks to expand not just
the most sought-after residential and commercial space in the country. Experienced in both addresses in the Emirate”, regionally but internationally. With already established
local and international real estate markets, the firm seeks to facilitate the acquisition and said Mr. Ali. “Casa Marbella is targeted toward those offices across the UAE and Pakistan, the company
disposition of commercial property worldwide. who seek a unique lifestyle experience in one of the also has plans to open offices in London and
“In 1989, Perfect Home was still one of the few companies of its kind in the UAE,” said Mr. most sought after locations in town”, he added. Moscow. Group agents currently exist throughout the
Syed Muhammed Ali, Chief Executive Officer, Fortune Group. “It wasn’t until the introduction of A slightly different project, Fortune Serene, located GCC, Canada and the United States.
freehold in 2002 that other players started coming into the market. At that point, our business in the International Media Production Zone (IMPZ) “Dubai offers a unique business atmosphere
really boomed and the concept of Fortune Group was born”, he added. consists of three residential apartment buildings. “This supported by some of the most advanced commercial
In just a few years, like its predecessor, Fortune Group has become one of the leading project supports His Highness Sheikh Mohammed and telecommunication infrastructure in the world”,
property development and real estate consulting firms in the country. The group is now bin Rashid Al Maktoum’s efforts to consolidate said Mr. Ali.
responsible for developing some of the most innovative residential and commercial spaces Dubai’s position as a truly international media hub”, Dubai is bound to flourish for years to come. Like
in Dubai. said Mr. Ali. many other ambitious companies across the Emirate,
Dubai’s first freehold commercial space, “Fortune Tower,” sold out to investors in less than Fortune Bay and Fortune Pavillion are two more Fortune Group aspires to be at the pinnacle of its
4 months and fast became one of the group’s most important properties. The tower featured a projects yet to be launched by the group in Business remarkable development.
unique revolving restaurant and a multitude of exciting facilities for the international executive. Bay and Dubai Sports City respectively. “By
Investors in Fortune Tower have already witnessed more than 80% premiums on their combining the best locations with exceptional Tel.: +9714 297 9393
purchases. “Our vision is your growth”, said Mr. Ali. structure and design, we are able to provide www.perfecthomerealestate.com

Live Sport Welcome to a new and exciting chapter in from across the world by way of participation
Dubai’s fast-paced economic diversification and sponsorships. The development boasts
plan. Spurred on by increased revenue from world-class sports training academies,
rising oil prices and the repatriation of Arab providing a first class forum to train aspiring
Dubai Sports City, the world’s largest sports and cultural funds that run into hundreds of millions of young talent and professionals alike. The
destination captures the drama, the exhilaration, the very dollars, Dubai’s GDP is growing at 15 to 18 real estate component of the project will
per cent. With the government’s bold plans provide a comprehensive community
essence of sport. Located in Dubailand, covering an area of
to filter large chunks of that wealth into lifestyle for its residents, centred around
50 million square feet, Dubai Sports City boasts state-of-the- integrated real estate projects conceptualised sport and healthy living.
art stadiums, sports academies, an Ernie Els’ Design golf on a grand scale, developers are having to Dubai Sports City will succeed in putting
offer increasingly innovative solutions to stay sports permanently on the map in this ideal
course in addition to a thriving residential and commercial
ahead. This has created ample opportunity environment. Where else would you see such
community, making it truly the new home of sport. for quality infrastructure and real estate a perfect blend? There is no better fit than
expansion, which is pivotal for the creation Dubai Sports City between the Northern
of architectural landmarks ensuring the and Southern hemispheres”, claims Dubai
emirate’s history in the making. Sports City’s CEO, U Balasubramaniam.
The scores of world-class projects, many And considering Dubai’s increasingly
of which are devised within the parameters active social calendar, it seems that it couldn’t
of Dubai’s cluster economy model, represent have come at a more opportune time.
the leadership’s tangible desire to brand “There’s always a sports event happening
the emirate with positive superlatives: in Dubai, and Dubai Sports City will not just
First, biggest, best. cater to sports, ours are all multi-purpose
It is precisely in this spirit that Dubai Sports venues”, says Al Zarooni. “We consider it
City is coming into being. Welcome to a 50 our duty to add to the current offering for
million square feet project within the famous sports tourism with appropriate touring
Dubailand development that is already packages for the whole family.”
stealing the show from other integrated real Given its ideal geographical location, Dubai
estate offerings. Dubai Sports City is the Sports City also serves as the perfect venue
world’s first purpose-built, fully integrated for acclimatization for international players
sports city, incorporating world-class sporting enroute to sporting events across hemispheres.
venues and academies, as well as residential Top of the line sports complexes are only
and commercial properties with related the beginning. Now sport aficionados of
amenities such as hotels, schools, entertainment every age and level have options for unleashing
and medical facilities. The first phase of this the power within. For instance, golf personality
mammoth development that will include The Ernie Els has endorsed Dubai Sports City
Dunes golf course, sports academies and with the first Ernie Els Design golf course in
Victory Heights villa residential community will the Middle East. This 18-hole championship
be completed by end 2007, with the overall course will be the centerpiece of Dubai
completion by 2010. The ethos is clear - to Sports City’s luxury residential golf
reinvent lives and investment portfolios, too. community, ‘Victory Heights’.
“The term ‘unique’ is often over-used when For sports enthusiasts looking to start or
it comes to real estate projects. Yet, we really perfect their game, Dubai Sports City has
have conceptualised Dubai Sports City as brought branded sports academies onboard,
an exceptional illustration of what can be from the first ever purpose built Manchester
achieved if quality, innovation and vision United Soccer Schools facility to the International
are merged. Effectively, this is how historic Cricket Council’s own ICC Global Cricket
landmarks are created”, says Dubai Sports Academy. There will also be a David
City President, Khalid Al Zarooni. Lloyd Tennis Academy and the first Butch
“The success of Dubai Sports City to Harmon School of Golf outside the US. “We’re
some extent mirrors Dubai’s own great leap not trying to reinvent the wheel, let the pros
forward. We have also taken a pioneering do what they do best”, Al Zarooni says.
role in developing something that has never “What builds further credibility to our
been attempted - just like the exciting association with these world renowned
experiment that is ‘Project Dubai’ today.” brands is that they are not just lending their
With an estimated population of 70,000, names to the project but are actively
Dubai Sports City boasts a project cost of involved in the management and running
US$3 billion. This is not surprising considering of their respective entities.”
that the facilities are second to none In addition, an area of 20 million square
world-wide. With a 60,000 seat multi-purpose feet has been set aside for inner streets,
outdoor stadium, a 25,000 capacity cricket community parks, gardens and landscaping. It
stadium, a 10,000 seat multi-purpose indoor has it all, offering end-users a concept that has
arena and a 5,000 spectator field hockey substance, from residential and entertainment
stadium, no expense and effort has been areas to a commercial district too. The Dubai
spared to ensure the best of the best. Dubai Sports City will add value in every sphere.
Sports City promises to become the world's Its master plan comprises of international
leading sporting destination, hosting major schools offering American, Arabic, British and
Aerial view of Dubai Sports City in the making
events and attracting the biggest brands Sub-continent curriculums, world-class medical,

Live Sport Welcome to a new and exciting chapter in from across the world by way of participation
Dubai’s fast-paced economic diversification and sponsorships. The development boasts
plan. Spurred on by increased revenue from world-class sports training academies,
rising oil prices and the repatriation of Arab providing a first class forum to train aspiring
Dubai Sports City, the world’s largest sports and cultural funds that run into hundreds of millions of young talent and professionals alike. The
destination captures the drama, the exhilaration, the very dollars, Dubai’s GDP is growing at 15 to 18 real estate component of the project will
per cent. With the government’s bold plans provide a comprehensive community
essence of sport. Located in Dubailand, covering an area of
to filter large chunks of that wealth into lifestyle for its residents, centred around
50 million square feet, Dubai Sports City boasts state-of-the- integrated real estate projects conceptualised sport and healthy living.
art stadiums, sports academies, an Ernie Els’ Design golf on a grand scale, developers are having to Dubai Sports City will succeed in putting
offer increasingly innovative solutions to stay sports permanently on the map in this ideal
course in addition to a thriving residential and commercial
ahead. This has created ample opportunity environment. Where else would you see such
community, making it truly the new home of sport. for quality infrastructure and real estate a perfect blend? There is no better fit than
expansion, which is pivotal for the creation Dubai Sports City between the Northern
of architectural landmarks ensuring the and Southern hemispheres”, claims Dubai
emirate’s history in the making. Sports City’s CEO, U Balasubramaniam.
The scores of world-class projects, many And considering Dubai’s increasingly
of which are devised within the parameters active social calendar, it seems that it couldn’t
of Dubai’s cluster economy model, represent have come at a more opportune time.
the leadership’s tangible desire to brand “There’s always a sports event happening
the emirate with positive superlatives: in Dubai, and Dubai Sports City will not just
First, biggest, best. cater to sports, ours are all multi-purpose
It is precisely in this spirit that Dubai Sports venues”, says Al Zarooni. “We consider it
City is coming into being. Welcome to a 50 our duty to add to the current offering for
million square feet project within the famous sports tourism with appropriate touring
Dubailand development that is already packages for the whole family.”
stealing the show from other integrated real Given its ideal geographical location, Dubai
estate offerings. Dubai Sports City is the Sports City also serves as the perfect venue
world’s first purpose-built, fully integrated for acclimatization for international players
sports city, incorporating world-class sporting enroute to sporting events across hemispheres.
venues and academies, as well as residential Top of the line sports complexes are only
and commercial properties with related the beginning. Now sport aficionados of
amenities such as hotels, schools, entertainment every age and level have options for unleashing
and medical facilities. The first phase of this the power within. For instance, golf personality
mammoth development that will include The Ernie Els has endorsed Dubai Sports City
Dunes golf course, sports academies and with the first Ernie Els Design golf course in
Victory Heights villa residential community will the Middle East. This 18-hole championship
be completed by end 2007, with the overall course will be the centerpiece of Dubai
completion by 2010. The ethos is clear - to Sports City’s luxury residential golf
reinvent lives and investment portfolios, too. community, ‘Victory Heights’.
“The term ‘unique’ is often over-used when For sports enthusiasts looking to start or
it comes to real estate projects. Yet, we really perfect their game, Dubai Sports City has
have conceptualised Dubai Sports City as brought branded sports academies onboard,
an exceptional illustration of what can be from the first ever purpose built Manchester
achieved if quality, innovation and vision United Soccer Schools facility to the International
are merged. Effectively, this is how historic Cricket Council’s own ICC Global Cricket
landmarks are created”, says Dubai Sports Academy. There will also be a David
City President, Khalid Al Zarooni. Lloyd Tennis Academy and the first Butch
“The success of Dubai Sports City to Harmon School of Golf outside the US. “We’re
some extent mirrors Dubai’s own great leap not trying to reinvent the wheel, let the pros
forward. We have also taken a pioneering do what they do best”, Al Zarooni says.
role in developing something that has never “What builds further credibility to our
been attempted - just like the exciting association with these world renowned
experiment that is ‘Project Dubai’ today.” brands is that they are not just lending their
With an estimated population of 70,000, names to the project but are actively
Dubai Sports City boasts a project cost of involved in the management and running
US$3 billion. This is not surprising considering of their respective entities.”
that the facilities are second to none In addition, an area of 20 million square
world-wide. With a 60,000 seat multi-purpose feet has been set aside for inner streets,
outdoor stadium, a 25,000 capacity cricket community parks, gardens and landscaping. It
stadium, a 10,000 seat multi-purpose indoor has it all, offering end-users a concept that has
arena and a 5,000 spectator field hockey substance, from residential and entertainment
stadium, no expense and effort has been areas to a commercial district too. The Dubai
spared to ensure the best of the best. Dubai Sports City will add value in every sphere.
Sports City promises to become the world's Its master plan comprises of international
leading sporting destination, hosting major schools offering American, Arabic, British and
Aerial view of Dubai Sports City in the making
events and attracting the biggest brands Sub-continent curriculums, world-class medical,

Riding High with Al Kaheel
A horse lover's paradise and a place where the uninitiated can
discover, interact and connect with horses, that is the only way
to describe Al Kaheel, a AED1.6 billion project offering 400
residences built in the open and unspoilt surroundings of the
Dubailand Eco Zone.
hotel and leisure facilities, a country club, “We have a varied marketing strategy.
and a sports themed shopping mall with a Victory Heights was our first major launch.
leasing capacity of 1.3 million square feet. We believe in smart marketing as opposed
Ethics run high on Dubai Sports City’s to mass marketing. We are also tying up with
list of priorities, with the board of directors real estate companies to further position and
dedicated to not over promising and under embed ourselves as the foremost alternative
delivering. “You have to deliver what you for Dubai’s residential and commercial
promised. People are more selective and needs”, says Balasubramaniam.
aware. They are experienced homeowners”, In addition, Canal Residence West, a
confides Balasubramaniam. cosmopolitan Riviera style development,
“Our real estate components are quality offers studio, one, two and three bedroom
assured by the global independent certification apartments that occupy an unbeatable
body Bureau Veritas (BVQI)”, Al Zarooni location in the heart of the city.
explains. “Quality is definitely the name of With a variety of sporting events to look
the game, and Dubai Sports City plans to forward to and an enviable lifestyle in one of
U. Balasubramaniam not only quench the thirst for activity but also the world’s most unique developments,
Chief Executive Officer
to give residents and investors a commercial Balasubramaniam is upbeat: “Our prices
Dubai Sports City
and residential haven.” are competitive and so far, the sales
“To ensure safety measures are followed figures for Dubai Sports City’s residential
and safely executed throughout, Dubai Sports properties are sound. Dubai Sports City has
City has initiated countless traffic and security been well received because it appeals to a
studies in collaboration with the world’s cross-section of nationalities”, he confirms.
leaders to secure the highest possible To further compound the project’s
standards”, explains Balasubramaniam. success, he highlights the development’s
While skeptics will be hard pressed to ‘less is more’ philosophy, “Our golf course
find a similar international counterpart, Dubai community offers 935 exclusive villas. With
Sports City still does not prescribe to the nine different interior designs to choose
‘build it and they will come’ theory and has from, and a wealth of sporting and leisure
undertaken a vigorous marketing initiative to diversity to be enjoyed, we’re not merely selling
achieve maximum regional and international you a villa, but an entire luxury lifestyle.”
exposure, staking claim to what they believe
to be an exclusive and pioneering feat - an all- Tel.: +9714 329 3300
encompassing sports themed lifestyle concept. www.dubaisportscity.ae
852 eB ts fo uDab i
Riding High with Al Kaheel
A horse lover's paradise and a place where the uninitiated can
discover, interact and connect with horses, that is the only way
to describe Al Kaheel, a AED1.6 billion project offering 400
residences built in the open and unspoilt surroundings of the
Dubailand Eco Zone.
hotel and leisure facilities, a country club, “We have a varied marketing strategy.
and a sports themed shopping mall with a Victory Heights was our first major launch.
leasing capacity of 1.3 million square feet. We believe in smart marketing as opposed
Ethics run high on Dubai Sports City’s to mass marketing. We are also tying up with
list of priorities, with the board of directors real estate companies to further position and
dedicated to not over promising and under embed ourselves as the foremost alternative
delivering. “You have to deliver what you for Dubai’s residential and commercial
promised. People are more selective and needs”, says Balasubramaniam.
aware. They are experienced homeowners”, In addition, Canal Residence West, a
confides Balasubramaniam. cosmopolitan Riviera style development,
“Our real estate components are quality offers studio, one, two and three bedroom
assured by the global independent certification apartments that occupy an unbeatable
body Bureau Veritas (BVQI)”, Al Zarooni location in the heart of the city.
explains. “Quality is definitely the name of With a variety of sporting events to look
the game, and Dubai Sports City plans to forward to and an enviable lifestyle in one of
U. Balasubramaniam not only quench the thirst for activity but also the world’s most unique developments,
Chief Executive Officer
to give residents and investors a commercial Balasubramaniam is upbeat: “Our prices
Dubai Sports City
and residential haven.” are competitive and so far, the sales
“To ensure safety measures are followed figures for Dubai Sports City’s residential
and safely executed throughout, Dubai Sports properties are sound. Dubai Sports City has
City has initiated countless traffic and security been well received because it appeals to a
studies in collaboration with the world’s cross-section of nationalities”, he confirms.
leaders to secure the highest possible To further compound the project’s
standards”, explains Balasubramaniam. success, he highlights the development’s
While skeptics will be hard pressed to ‘less is more’ philosophy, “Our golf course
find a similar international counterpart, Dubai community offers 935 exclusive villas. With
Sports City still does not prescribe to the nine different interior designs to choose
‘build it and they will come’ theory and has from, and a wealth of sporting and leisure
undertaken a vigorous marketing initiative to diversity to be enjoyed, we’re not merely selling
achieve maximum regional and international you a villa, but an entire luxury lifestyle.”
exposure, staking claim to what they believe
to be an exclusive and pioneering feat - an all- Tel.: +9714 329 3300
encompassing sports themed lifestyle concept. www.dubaisportscity.ae
852 eB ts fo uDab i
Al Kaheel Theatre
In its entirety and all its fascinating parts, Al Kaheel showcases the companion. Take a walk back in history where there will be Roman
unique relationship between man and horse and delivers the ultimate Chariot Races, Medieval Jousting, old west town fights and various other
equine experience to residents and guests, whether they are a novice or historical equine experiences that will delight and entertain the entire
a seasoned equestrian. family. For the serious rider, the 'Natural Horsemanship and Draft Horse
Nestled in the heart of the Dubai desert, on completion Al Kaheel will Barn' is the perfect place to indulge in hands-on activities and
include a fully serviced luxury resort for horse lovers, with fine dining, demonstrations.
shops and all the services of a lavish five star resort. There is also the Guests looking for an encyclopaedic sampler of the incredible variety
option for furnished desert chalets available on timeshare, while luxury of horse types, as well as their habits and capabilities, will find more
desert homes offer a rare opportunity to own or rent in an open and than they ever imagined in the 'Breeds of the World Barn'. This comes
natural surrounding in an area with its own community centre and complemented by the park's 'Palace of Champions', which houses an
sports facilities. elite group of prize-winning horses. Demonstrations and performances
Added to the lavish living accommodation, there are also horse of these horses are planned to take place throughout the day in the
training facilities, livery and breeding barns, a state-of-the-art equine adjacent covered show arena.
therapy spa, all purpose arenas, paddocks, riding trails and many Add to this the indoor, climate-controlled arenas for the year round
other support and programmatic amenities one would expect use of hosting international events and competitions, trade fairs and
at one of the world's great equine facilities. The park itself is a complex horse shows. The very same location will also be the setting for the
like no other; a stunning mélange of equine-centric attractions and 'Weekend Fair', a weekly renaissance fair styled horse festival that offers
experiences derived from the worlds of leisure, education and an opportunity for anyone and everyone to enjoy an up-close
entertainment. experience with the horses.
Every evening the ‘jewel’ of Al Kaheel, an equine extravaganza will be The colour, sound and excitement of the show ring, 'Parades of
held in the fantasia theatre. This custom built theatre of unsurpassed Breeds and Champions', 'The Natural Horsemanship Academy', mare
sophistication has been put aside to host this grand-scale spectacle and foal shows, horse-drawn carriage tours, night rides and desert
featuring a superlative international cast of riders and dancers, acrobats trekking all combine to make Al Kaheel the ultimate equine experience.
and aerialists, entertainers and equine athletes. The 'Stable of the Stars', All this and the behind-the-scenes sights and sounds of a working horse
meanwhile, draws back the curtain and invites guests to come behind- farm and above all the horses themselves, delighting the eye and
the-scenes for a close encounter with the performers and their horses as inspiring the imagination around every turn.
they rehearse, recoup, train and fine-tune. Special events and group outings for celebrations and parties are
As part of the Al Kaheel education experience, 'Meet the Horse' will available and offer a superb opportunity to purchase horse related
be a first-of-its-kind, user-friendly, hand-and-body-on experience that merchandise in a traditional souk ambience with theme based fine foods
introduces the novice horse enthusiast to a safe and welcoming and refreshments.
orientation into the equestrian world, from first touch through to the first Al Kaheel is a distinctively different resort that all the family will
ride. The Equus Discovered - the worlds first state-of-the-art interactive appreciate and enjoy, thus ensuring that Dubai becomes the destination
equine ‘edutainment’ centre, explores the breadth and diversity of the of choice for the international horse enthusiast. There is no excuse, then,
species and recounts the historic impact of the horse in human culture. for not grasping the reins of all that is possible in this kingdom and
A remarkable collection of artefacts, archives and interactive exhibits, going for a 'Fly Without Wings'.
the Museum also houses the Park's virtual reality experience.
Recreating the past, the Al Kaheel 'Old Town' gives riders a chance Tel.:+9714 341 1119
to experience an era when the horse was man's most trusted www.alkaheel.com

Al Kaheel Theatre
In its entirety and all its fascinating parts, Al Kaheel showcases the companion. Take a walk back in history where there will be Roman
unique relationship between man and horse and delivers the ultimate Chariot Races, Medieval Jousting, old west town fights and various other
equine experience to residents and guests, whether they are a novice or historical equine experiences that will delight and entertain the entire
a seasoned equestrian. family. For the serious rider, the 'Natural Horsemanship and Draft Horse
Nestled in the heart of the Dubai desert, on completion Al Kaheel will Barn' is the perfect place to indulge in hands-on activities and
include a fully serviced luxury resort for horse lovers, with fine dining, demonstrations.
shops and all the services of a lavish five star resort. There is also the Guests looking for an encyclopaedic sampler of the incredible variety
option for furnished desert chalets available on timeshare, while luxury of horse types, as well as their habits and capabilities, will find more
desert homes offer a rare opportunity to own or rent in an open and than they ever imagined in the 'Breeds of the World Barn'. This comes
natural surrounding in an area with its own community centre and complemented by the park's 'Palace of Champions', which houses an
sports facilities. elite group of prize-winning horses. Demonstrations and performances
Added to the lavish living accommodation, there are also horse of these horses are planned to take place throughout the day in the
training facilities, livery and breeding barns, a state-of-the-art equine adjacent covered show arena.
therapy spa, all purpose arenas, paddocks, riding trails and many Add to this the indoor, climate-controlled arenas for the year round
other support and programmatic amenities one would expect use of hosting international events and competitions, trade fairs and
at one of the world's great equine facilities. The park itself is a complex horse shows. The very same location will also be the setting for the
like no other; a stunning mélange of equine-centric attractions and 'Weekend Fair', a weekly renaissance fair styled horse festival that offers
experiences derived from the worlds of leisure, education and an opportunity for anyone and everyone to enjoy an up-close
entertainment. experience with the horses.
Every evening the ‘jewel’ of Al Kaheel, an equine extravaganza will be The colour, sound and excitement of the show ring, 'Parades of
held in the fantasia theatre. This custom built theatre of unsurpassed Breeds and Champions', 'The Natural Horsemanship Academy', mare
sophistication has been put aside to host this grand-scale spectacle and foal shows, horse-drawn carriage tours, night rides and desert
featuring a superlative international cast of riders and dancers, acrobats trekking all combine to make Al Kaheel the ultimate equine experience.
and aerialists, entertainers and equine athletes. The 'Stable of the Stars', All this and the behind-the-scenes sights and sounds of a working horse
meanwhile, draws back the curtain and invites guests to come behind- farm and above all the horses themselves, delighting the eye and
the-scenes for a close encounter with the performers and their horses as inspiring the imagination around every turn.
they rehearse, recoup, train and fine-tune. Special events and group outings for celebrations and parties are
As part of the Al Kaheel education experience, 'Meet the Horse' will available and offer a superb opportunity to purchase horse related
be a first-of-its-kind, user-friendly, hand-and-body-on experience that merchandise in a traditional souk ambience with theme based fine foods
introduces the novice horse enthusiast to a safe and welcoming and refreshments.
orientation into the equestrian world, from first touch through to the first Al Kaheel is a distinctively different resort that all the family will
ride. The Equus Discovered - the worlds first state-of-the-art interactive appreciate and enjoy, thus ensuring that Dubai becomes the destination
equine ‘edutainment’ centre, explores the breadth and diversity of the of choice for the international horse enthusiast. There is no excuse, then,
species and recounts the historic impact of the horse in human culture. for not grasping the reins of all that is possible in this kingdom and
A remarkable collection of artefacts, archives and interactive exhibits, going for a 'Fly Without Wings'.
the Museum also houses the Park's virtual reality experience.
Recreating the past, the Al Kaheel 'Old Town' gives riders a chance Tel.:+9714 341 1119
to experience an era when the horse was man's most trusted www.alkaheel.com

Leads.qxp 12/28/2006 4:47 PM Page 1

Redefining the art of house hunting Given its popularity, Dubai is ideal for raising the
stakes. Quickly learning and improving upon tried
its citizens, foreign residents, and entrepreneurs
like McGinty, the success of launching Dubai
and tested international methods, the ethos is to re- as a brand in itself lies in an underlying passion
You can be assured of dealing with the best. Leads International Property invent and enhance. Long gone are the days when and pride. She sums up the general consensus
Dubai’s freehold market resembled a free-for-all perfectly: “To be passionate about Dubai, you have
Investments LLC is a Dubai-based company founded in 1993. Licensed to clearing house. In its place stands a maturing and to appreciate the massive input the government
practice Buying, Selling, Renting and Investing, Leads also has a paid-up economically viable investment market that is and royal family really give. When you realize just
share capital of AED 3,000,000 and is bonded to the Government of Dubai gaining international momentum, credibility and how positive it is and why we’re here…it just gives
long-term stability, two leading examples being the you goose bumps.”
by AED 9,000,000 to allow it to practice Total Property Management. Dubai International Financial Centre (DIFC) and
Business Bay. Do you think there is a solid economy being built
McGinty goes on to explain demand versus here that will withstand political, cultural,
supply: “The original property prices were geographical volatility?
strong, soundly designed and positioned “This is something we discuss often. Look at the
with the international market. That’s a realistic recent London terror threats. Nobody is safe no
expectation”, she says, “[but] when you have an matter where he or she is in the world. I do think
excess of 1.2 million residents here at the moment Dubai’s one of the safest places I have ever lived in.
and a constant stream of business travellers and I’ve been to the States, Europe and Asia and I’m
you only have 30,000 freehold units readily available back here now. I feel very comfortable here. Yes, I
Denise C McGinty in Dubai within a designated community offering have my own home back home but I think there is
Investment Director schools and all the facilities, then people are willing an awful lot to offer people here. The cost of
Leads International
Property Investments LLC to pay more in order to be in the right location.” living is not cheap. Don’t come out here thinking
With soaring prices, the demand shows no signs the streets are paved in gold because they’re not. It
of slowing. So who buys? A large segment of is an expensive place to live but you can
investors constitutes western passport holders of alternatively live cheaper. You can buy your food in
Arab and Asian descent repatriating their money more economically minded ways. However,
and, in most cases, Sharia’a compliant funds to the people are into convenience here. With a master-
Middle East via Dubai. With a region in constant planned community, you’re obviously paying for
turmoil, these proud descendants dream of the master plan. You’re buying into something that
returning to their homelands, and with the opening makes it more agreeable for you to live there.
of Dubai’s market, a life here is the next best thing. Other areas in Dubai are equally nice on
Many Arabs and Asians have spent their lives accommodation without master-planned
overseas fighting to preserve their traditions. communities associated with them.”
While the benefits of a western education and
lifestyle are acknowledged and appreciated, a What makes Leads different and how are you able
parent’s wish is for their western-educated to deliver a service that is superior to your
children to bring that knowledge back to the competition?
Middle East and apply it for the betterment of their “We have an ethical and moral code of conduct,
people. Clearly, Dubai provides the life they are which is to not over promise and under deliver
seeking in a culturally diverse, tax-free, non-violent because that happens too much here. People are
cosmopolitan society. A perfect blend of East showing floor plans and show homes that do not at
and West with the scales slightly tipped in the all correspond with the finished product. Certain
East’s favour. nationalities expect 70-page contracts that they
With the advent of the much-anticipated freehold anticipate to be very transparent and legally
One of the first sectors that successfully propelled the emirate of Dubai onto the world stage was the freehold law, a truly open real estate market is more than a binding. I’ve always performed at a higher level
real estate market, initiated in 2001. After years of caution, a declaration was finally passed permitting pipe-dream and will inevitably knowing that in five year’s time, there’s going to be a
expatriates to own property in the UAE. Despite the mushrooming plots, sceptics anxiously await what they lead to a huge change in the market and the demand for such a service, so it’s just a
believe is the inevitable bubble bursting, while others throw caution to the wind and invest heavily in the manner in which business is conducted. On a continuation of what I do.”
promise of a better life, a privileged existence and a perfect place to call home. national level, this law heralds the entrance of
Be it caution or passion with which you live your life, one certainty is that today’s Dubai is an exciting place insurance companies, finance companies and What do you believe is most effective in educating
to be, offering a standard of living that surpasses expectations anywhere regionally and, to some extent, pension funds. Even banks will start buying real your clients about the Dubai market?
worldwide. While combining safety and stability in a traditionally volatile region, the emirate has managed to estate in Dubai because they can own the land and “Don’t overblow an unrealistic dream. Steer your
create a blueprint for growth that has also captured the attention of neighbouring countries. Indeed, now it is officiated on paper. On a more personal level, clients away from the media hype while retaining
developers are in the fray in an attempt to offer the best. the new law states that there will be certain the positive aspect of what Dubai is all about
This represents an “advantage for investors”, says Denise McGinty, Investment Director of Leads dedicated areas where non-UAE citizens can so that they are not oversold in their minds. You
International Property Investments LLC. “Now, the accent is on fulfilling the increasingly exacting requirements own and live. They will have the rights to the have to be realistic with international pricing. What
of a savvier investor who enjoys a growing supply of properties to choose from.” It is this boom and the house and the land and leading agents such as would that equivalent value buy you somewhere
conviction that growth, not collapse, underscores Dubai’s future that has inspired property specialists like McGinty celebrate and support the government’s else, whether it is Europe, New York, Tokyo or
McGinty to set up real estate agencies in the emirate. She now offers a comprehensive service ranging from initiative and honour its desire to safeguard anywhere else.”
buying, selling and renting to investing and property management. With an expert team of trained agents and the majority of the country’s land for its indigenous
an impressive global client base, this no-nonsense realist nevertheless endorses living, working and above all, residents. Ms Denise C McGinty - Investment Director
investing in Dubai. In McGinty’s opinion, being positive about Leads International Property Investments LLC Al
Modestly chalking up her successes to perfect timing, she says, “We all know that a lot of the expansion everyday life and business is generally not what the Maktoum St., Dubai - PO Box 10281, UAE
made so far in Dubai has not been made solely because of common business sense. It has been a case of European press likes to hear, with a tendency to
being in the right place at the right time.” “However, things are changing and the more sophisticated investors focus more on the negatives. If countries shifted Tel.: +9714 221 1993 - Fax: +9714 221 1997
who are coming in are demanding contracts and pre-verification of an off-plan investment and how it’s going their focus on the positives, it would automatically lift Mobile: +97150 644 2752
to operate thereafter. It’s invigorating because the stakes of the game are always raised.” the standards of acceptability. With the support of www.propertiesindubai.com

Leads.qxp 12/28/2006 4:47 PM Page 1

Redefining the art of house hunting Given its popularity, Dubai is ideal for raising the
stakes. Quickly learning and improving upon tried
its citizens, foreign residents, and entrepreneurs
like McGinty, the success of launching Dubai
and tested international methods, the ethos is to re- as a brand in itself lies in an underlying passion
You can be assured of dealing with the best. Leads International Property invent and enhance. Long gone are the days when and pride. She sums up the general consensus
Dubai’s freehold market resembled a free-for-all perfectly: “To be passionate about Dubai, you have
Investments LLC is a Dubai-based company founded in 1993. Licensed to clearing house. In its place stands a maturing and to appreciate the massive input the government
practice Buying, Selling, Renting and Investing, Leads also has a paid-up economically viable investment market that is and royal family really give. When you realize just
share capital of AED 3,000,000 and is bonded to the Government of Dubai gaining international momentum, credibility and how positive it is and why we’re here…it just gives
long-term stability, two leading examples being the you goose bumps.”
by AED 9,000,000 to allow it to practice Total Property Management. Dubai International Financial Centre (DIFC) and
Business Bay. Do you think there is a solid economy being built
McGinty goes on to explain demand versus here that will withstand political, cultural,
supply: “The original property prices were geographical volatility?
strong, soundly designed and positioned “This is something we discuss often. Look at the
with the international market. That’s a realistic recent London terror threats. Nobody is safe no
expectation”, she says, “[but] when you have an matter where he or she is in the world. I do think
excess of 1.2 million residents here at the moment Dubai’s one of the safest places I have ever lived in.
and a constant stream of business travellers and I’ve been to the States, Europe and Asia and I’m
you only have 30,000 freehold units readily available back here now. I feel very comfortable here. Yes, I
Denise C McGinty in Dubai within a designated community offering have my own home back home but I think there is
Investment Director schools and all the facilities, then people are willing an awful lot to offer people here. The cost of
Leads International
Property Investments LLC to pay more in order to be in the right location.” living is not cheap. Don’t come out here thinking
With soaring prices, the demand shows no signs the streets are paved in gold because they’re not. It
of slowing. So who buys? A large segment of is an expensive place to live but you can
investors constitutes western passport holders of alternatively live cheaper. You can buy your food in
Arab and Asian descent repatriating their money more economically minded ways. However,
and, in most cases, Sharia’a compliant funds to the people are into convenience here. With a master-
Middle East via Dubai. With a region in constant planned community, you’re obviously paying for
turmoil, these proud descendants dream of the master plan. You’re buying into something that
returning to their homelands, and with the opening makes it more agreeable for you to live there.
of Dubai’s market, a life here is the next best thing. Other areas in Dubai are equally nice on
Many Arabs and Asians have spent their lives accommodation without master-planned
overseas fighting to preserve their traditions. communities associated with them.”
While the benefits of a western education and
lifestyle are acknowledged and appreciated, a What makes Leads different and how are you able
parent’s wish is for their western-educated to deliver a service that is superior to your
children to bring that knowledge back to the competition?
Middle East and apply it for the betterment of their “We have an ethical and moral code of conduct,
people. Clearly, Dubai provides the life they are which is to not over promise and under deliver
seeking in a culturally diverse, tax-free, non-violent because that happens too much here. People are
cosmopolitan society. A perfect blend of East showing floor plans and show homes that do not at
and West with the scales slightly tipped in the all correspond with the finished product. Certain
East’s favour. nationalities expect 70-page contracts that they
With the advent of the much-anticipated freehold anticipate to be very transparent and legally
One of the first sectors that successfully propelled the emirate of Dubai onto the world stage was the freehold law, a truly open real estate market is more than a binding. I’ve always performed at a higher level
real estate market, initiated in 2001. After years of caution, a declaration was finally passed permitting pipe-dream and will inevitably knowing that in five year’s time, there’s going to be a
expatriates to own property in the UAE. Despite the mushrooming plots, sceptics anxiously await what they lead to a huge change in the market and the demand for such a service, so it’s just a
believe is the inevitable bubble bursting, while others throw caution to the wind and invest heavily in the manner in which business is conducted. On a continuation of what I do.”
promise of a better life, a privileged existence and a perfect place to call home. national level, this law heralds the entrance of
Be it caution or passion with which you live your life, one certainty is that today’s Dubai is an exciting place insurance companies, finance companies and What do you believe is most effective in educating
to be, offering a standard of living that surpasses expectations anywhere regionally and, to some extent, pension funds. Even banks will start buying real your clients about the Dubai market?
worldwide. While combining safety and stability in a traditionally volatile region, the emirate has managed to estate in Dubai because they can own the land and “Don’t overblow an unrealistic dream. Steer your
create a blueprint for growth that has also captured the attention of neighbouring countries. Indeed, now it is officiated on paper. On a more personal level, clients away from the media hype while retaining
developers are in the fray in an attempt to offer the best. the new law states that there will be certain the positive aspect of what Dubai is all about
This represents an “advantage for investors”, says Denise McGinty, Investment Director of Leads dedicated areas where non-UAE citizens can so that they are not oversold in their minds. You
International Property Investments LLC. “Now, the accent is on fulfilling the increasingly exacting requirements own and live. They will have the rights to the have to be realistic with international pricing. What
of a savvier investor who enjoys a growing supply of properties to choose from.” It is this boom and the house and the land and leading agents such as would that equivalent value buy you somewhere
conviction that growth, not collapse, underscores Dubai’s future that has inspired property specialists like McGinty celebrate and support the government’s else, whether it is Europe, New York, Tokyo or
McGinty to set up real estate agencies in the emirate. She now offers a comprehensive service ranging from initiative and honour its desire to safeguard anywhere else.”
buying, selling and renting to investing and property management. With an expert team of trained agents and the majority of the country’s land for its indigenous
an impressive global client base, this no-nonsense realist nevertheless endorses living, working and above all, residents. Ms Denise C McGinty - Investment Director
investing in Dubai. In McGinty’s opinion, being positive about Leads International Property Investments LLC Al
Modestly chalking up her successes to perfect timing, she says, “We all know that a lot of the expansion everyday life and business is generally not what the Maktoum St., Dubai - PO Box 10281, UAE
made so far in Dubai has not been made solely because of common business sense. It has been a case of European press likes to hear, with a tendency to
being in the right place at the right time.” “However, things are changing and the more sophisticated investors focus more on the negatives. If countries shifted Tel.: +9714 221 1993 - Fax: +9714 221 1997
who are coming in are demanding contracts and pre-verification of an off-plan investment and how it’s going their focus on the positives, it would automatically lift Mobile: +97150 644 2752
to operate thereafter. It’s invigorating because the stakes of the game are always raised.” the standards of acceptability. With the support of www.propertiesindubai.com

Emirates Gate Real Estate - Approved.qxp 12/28/2006 11:11 AM Page 1

Together, We Grow
It is no secret that Dubai’s property market is booming with
more and more people relocating to the region to take
advantage of the tremendous business opportunities in the
Emirates. There are many Real Estate companies catering to
the market’s demands, with only a few really fulfilling client’s
needs. Emirates Gate Real Estate takes a personalised
approach to its business and therefore by far differentiates
itself from the rest!
Samer Al Omari, Chairman
Real estate in Dubai is the art of dealing is certainly one to lead by example,
with people and the science of dealing sharing his wealth of market knowledge
with properties. with customers and employees alike. His
Emirates Gate Real Estate is one 15 years of managerial experience with
of the fastest growing property petroleum giant Shell has provided him
companies in the UAE. This growth is with extraordinary customer care and
made possible because the company leadership training and this is now being
distinguishes itself by providing passed on throughout the organization.
exceptional customer service, combined Add to this the experience of having
with an excellent product knowledge that lived in eight of the more than 90
comes from its market experience and countries he has visited, coupled with the
solid research. ability to speak five languages, Al Omari,
Whether the client is interested in like his company, can easily transcend
buying, selling, renting or simply cultural barriers and address any
enquiring about the market and its problems that may arise because of
benefits and pitfalls, as well as property differing nationalities.
related legal and financial information, Emirates Gate Real Estate products
Emirates Gate Real Estate has a are carefully handpicked according to
multinational team that deals with client best location, pricing, finance options and
enquiries in over 10 different languages. most secure legal status, which makes
This diversity means cultural issues are the offers extremely attractive for both
never a problem. investors and end users. The company
With a vision that ensures a powerful takes a proactive approach to business
partnership with clients and a dedication and is continuously searching for new
to understanding their needs, the products and services and offers a wide
company takes great pride in being able range of residential and commercial
to exceed expectations. Nothing less properties, as well as plots of land. They
would be expected from a company with specialize, however, in medium price-
business ethics that include integrity, range residential properties, such as two,
reliability, honesty, a prompt response and three and four bedroom villas and
correctly processing transactions. townhouses, catering for the demand of
The vast real estate offerings in this the rapidly growing middle class market
region provide numerous options for of the UAE.
investors, however selecting the most Going from strength to strength,
beneficial investment is often a matter of Emirates Gate Real Estate currently has
being at the right place at the right time two offices on Sheikh Zayed Rd, in Dubai,
and knowing what to pick. and are looking to expand within the Gulf
Emirates Gate Real Estate empowers region. As such, Abu Dhabi, Ras Al
their team to explore new horizons and Khaimah, Oman, Qatar and Kuwait have
develop tailor made solutions that provide been touted as potential prospects during
customers with new and innovative ways the course of 2007/08.
to minimize their efforts and maximize
their returns on investments. Tel.: +9714 3215810
Company chairman, Samer Al Omari, www.emiratesgatere.com

Emirates Gate Real Estate - Approved.qxp 12/28/2006 11:11 AM Page 1

Together, We Grow
It is no secret that Dubai’s property market is booming with
more and more people relocating to the region to take
advantage of the tremendous business opportunities in the
Emirates. There are many Real Estate companies catering to
the market’s demands, with only a few really fulfilling client’s
needs. Emirates Gate Real Estate takes a personalised
approach to its business and therefore by far differentiates
itself from the rest!
Samer Al Omari, Chairman
Real estate in Dubai is the art of dealing is certainly one to lead by example,
with people and the science of dealing sharing his wealth of market knowledge
with properties. with customers and employees alike. His
Emirates Gate Real Estate is one 15 years of managerial experience with
of the fastest growing property petroleum giant Shell has provided him
companies in the UAE. This growth is with extraordinary customer care and
made possible because the company leadership training and this is now being
distinguishes itself by providing passed on throughout the organization.
exceptional customer service, combined Add to this the experience of having
with an excellent product knowledge that lived in eight of the more than 90
comes from its market experience and countries he has visited, coupled with the
solid research. ability to speak five languages, Al Omari,
Whether the client is interested in like his company, can easily transcend
buying, selling, renting or simply cultural barriers and address any
enquiring about the market and its problems that may arise because of
benefits and pitfalls, as well as property differing nationalities.
related legal and financial information, Emirates Gate Real Estate products
Emirates Gate Real Estate has a are carefully handpicked according to
multinational team that deals with client best location, pricing, finance options and
enquiries in over 10 different languages. most secure legal status, which makes
This diversity means cultural issues are the offers extremely attractive for both
never a problem. investors and end users. The company
With a vision that ensures a powerful takes a proactive approach to business
partnership with clients and a dedication and is continuously searching for new
to understanding their needs, the products and services and offers a wide
company takes great pride in being able range of residential and commercial
to exceed expectations. Nothing less properties, as well as plots of land. They
would be expected from a company with specialize, however, in medium price-
business ethics that include integrity, range residential properties, such as two,
reliability, honesty, a prompt response and three and four bedroom villas and
correctly processing transactions. townhouses, catering for the demand of
The vast real estate offerings in this the rapidly growing middle class market
region provide numerous options for of the UAE.
investors, however selecting the most Going from strength to strength,
beneficial investment is often a matter of Emirates Gate Real Estate currently has
being at the right place at the right time two offices on Sheikh Zayed Rd, in Dubai,
and knowing what to pick. and are looking to expand within the Gulf
Emirates Gate Real Estate empowers region. As such, Abu Dhabi, Ras Al
their team to explore new horizons and Khaimah, Oman, Qatar and Kuwait have
develop tailor made solutions that provide been touted as potential prospects during
customers with new and innovative ways the course of 2007/08.
to minimize their efforts and maximize
their returns on investments. Tel.: +9714 3215810
Company chairman, Samer Al Omari, www.emiratesgatere.com

Al Maskan.qxp 12/27/2006 1:08 PM Page 1

Future Growth Today Junaid Sharaf, General Manager of Al Maskan Real
Estate, shares his views on how real estate companies
Dubai and a continuous volume of companies that want
to be a part of this marvellous growth.”
need to focus on excellent customer service as a key to
success. In your opinion, what will Dubai’s real estate landscape
Part of the diversified Sharaf Group, with interests ranging look like in 10 or 20 years from now?
from retail, electronics and cargo, to financial services, travel How did Al Maskan start and why and when did you “I think Dubai has a very bright future in the next 10
and tourism, Al Maskan handles a diverse range of choose to open an office in Dubai? years, as the city is taking precautions to ensure a solid
“Al Maskan has a long history in Dubai. Real estate was future. It is thanks to our ruling family, the Al Maktoum
properties: villas, towers and shopping centres. Their latest a big part of the Sharaf group ever since it was family and their continuous commitment to the country
achievement was the Freehold Tower Marina Residence at established in 1975. Over the years, the Sharaf group that Dubai is in safe hands. His Highness Sheikh
Dubai Marina, which is a glamorous 16-floor has acquired buildings and has developed homes as Mohammed bin Rashid Al Maktoum, Ruler of Dubai,
well. With its real estate portfolio growing, a division was personally attends the Dubai Strategy Forum to listen
tower facing both the Marina and Sheikh Zayed road. created within the group to manage the properties and and to tell the world where and what Dubai will be
introduce new investments and developments. Soon the in the future.
division grew into Sharaf Real Estate in 1992 and then Al In 20 years, Dubai will have developed into a
Maskan Real Estate in 2002.” metropolis to rival the largest and most advanced cities
in the world and it is those who invest in real estate now
What qualities are required to be a successful realtor? that will receive the best return in the future.”
“You must be welcoming at first to capture the client, then
you must have knowledge about real estate in the region How would you appease those skeptics out there who are
and the world to amaze him. The customer is king; still wary of investing in the Dubai fantasy? Why should
whatever he says, you must honour and follow. Even they invest here as opposed to somewhere more secure
though the customer might not be a buyer, you must still and established?
treat him like one.” “There is a list that I usually show my guests and clients
to reassure them about investing in Dubai. First of all, I
What sort of properties do you handle and what would always mention the ruling families and how their role in
you rate the overall response to be? the UAE has helped cultivate an environment that is
“Al Maskan handles a diverse range of properties: villas, attractive and safe for investments. Then I take them
towers and shopping centres (like the Times Square down the list of developments and the record-breaking
Centre). Our latest achievement was the Freehold Tower achievements of Dubai. Many are worried about who will
Marina Residence at Dubai Marina, which is a glamorous occupy all these developments, I usually reassure them
16-floor tower facing both the Marina and Sheikh Zayed by showing statistical information about the high
road. Close to that we have a new non-freehold 47-floor occupancy rates. Even though rents are soaring, it is
tower under development on the Sheikh Zayed Road. usually a challenge to find an empty space to occupy as
People and businesses have responded well to our a business or residence.”
developments; we usually have the building fully leased
or sold if it is freehold, before it is built. We are letting Do you think the proverbial bubble will, sooner or later,
them go so fast that we some times forget to leave space burst or is there a solid economy being built here that will
for our own companies to occupy.” withstand political, cultural, geographical volatility?
“I am an optimist when it comes to Dubai’s vision, which
Who are the buyers / investors? is to lead. This is the same vision as His Highness Sheikh
“We have a diverse range of buyers and investors, but Mohammed bin Rashid Al Maktoum. In his latest book he
mostly they are people with whom we already havestrong stated that “If you enter a race then you should enter it
business ties, as they trust us immensely and through with the intention to win.”
their word of mouth, we earn the trust of many others.” I am a pessimist when it comes to execution, however.
I like to face reality dead on when it comes to creating
Do you feel market prices on offer are justifiable for such and building. I believe that the bubble will not burst as
a young freehold market and developing country? long as there is growth. If you keep growing and there is
“Yes I strongly see that the market in Dubai, although still room to flourish and people want to develop with you
sometimes exaggerated by speculators and people then that bubble is very far from bursting. Many were
worried about increasing rents, is very solid and has a skeptical about the early developments such as Dubai
good future ahead of it. The recent commotion Marina, and that was viewed at the time as a bubble that
surrounding the Dubai Ports Authority (DPA) and P&O would burst, but that didn’t happen. His Highness Sheikh
take over created quite a stir in the U.S. and the world in Mohammed himself said that all that has happened is
general. New acquisitions by other investment houses in just 10 per cent of what is to come. If you look at a map
the UAE are making Dubai more famous and popular. As of Dubai, it hardly occupies 10 per cent of the Emirate.
an employee of the Sharaf Group, I have witnessed a If Dubai grows, so will the business opportunities. If
great number of businesses interested in starting joint the opportunities blossom, then people will capture that
ventures in the UAE, especially in industry. Dubai is a opportunity and start a business and in effect that will
hub for all the names and brands and many choose generate a cascade of continuous requirements that will
Dubai as the operations centre for the entire MENA surely fill newly built properties. Let’s not forget that the
region. For that and for other reasons, Dubai is assured a freehold market is still young in Dubai. Most importantly,
big spot in the future of the world. Dubai is being led by a great leader who is setting a
Let’s not forget landmark developments such as the clear vision and continuously supporting it.”
World Islands, the Palm Islands and all the wonders
being developed at Dubailand. This ensures a Tel.: +9714 352 2122
continuous flow of people who want to find a place in www.almaskan.com

Al Maskan.qxp 12/27/2006 1:08 PM Page 1

Future Growth Today Junaid Sharaf, General Manager of Al Maskan Real
Estate, shares his views on how real estate companies
Dubai and a continuous volume of companies that want
to be a part of this marvellous growth.”
need to focus on excellent customer service as a key to
success. In your opinion, what will Dubai’s real estate landscape
Part of the diversified Sharaf Group, with interests ranging look like in 10 or 20 years from now?
from retail, electronics and cargo, to financial services, travel How did Al Maskan start and why and when did you “I think Dubai has a very bright future in the next 10
and tourism, Al Maskan handles a diverse range of choose to open an office in Dubai? years, as the city is taking precautions to ensure a solid
“Al Maskan has a long history in Dubai. Real estate was future. It is thanks to our ruling family, the Al Maktoum
properties: villas, towers and shopping centres. Their latest a big part of the Sharaf group ever since it was family and their continuous commitment to the country
achievement was the Freehold Tower Marina Residence at established in 1975. Over the years, the Sharaf group that Dubai is in safe hands. His Highness Sheikh
Dubai Marina, which is a glamorous 16-floor has acquired buildings and has developed homes as Mohammed bin Rashid Al Maktoum, Ruler of Dubai,
well. With its real estate portfolio growing, a division was personally attends the Dubai Strategy Forum to listen
tower facing both the Marina and Sheikh Zayed road. created within the group to manage the properties and and to tell the world where and what Dubai will be
introduce new investments and developments. Soon the in the future.
division grew into Sharaf Real Estate in 1992 and then Al In 20 years, Dubai will have developed into a
Maskan Real Estate in 2002.” metropolis to rival the largest and most advanced cities
in the world and it is those who invest in real estate now
What qualities are required to be a successful realtor? that will receive the best return in the future.”
“You must be welcoming at first to capture the client, then
you must have knowledge about real estate in the region How would you appease those skeptics out there who are
and the world to amaze him. The customer is king; still wary of investing in the Dubai fantasy? Why should
whatever he says, you must honour and follow. Even they invest here as opposed to somewhere more secure
though the customer might not be a buyer, you must still and established?
treat him like one.” “There is a list that I usually show my guests and clients
to reassure them about investing in Dubai. First of all, I
What sort of properties do you handle and what would always mention the ruling families and how their role in
you rate the overall response to be? the UAE has helped cultivate an environment that is
“Al Maskan handles a diverse range of properties: villas, attractive and safe for investments. Then I take them
towers and shopping centres (like the Times Square down the list of developments and the record-breaking
Centre). Our latest achievement was the Freehold Tower achievements of Dubai. Many are worried about who will
Marina Residence at Dubai Marina, which is a glamorous occupy all these developments, I usually reassure them
16-floor tower facing both the Marina and Sheikh Zayed by showing statistical information about the high
road. Close to that we have a new non-freehold 47-floor occupancy rates. Even though rents are soaring, it is
tower under development on the Sheikh Zayed Road. usually a challenge to find an empty space to occupy as
People and businesses have responded well to our a business or residence.”
developments; we usually have the building fully leased
or sold if it is freehold, before it is built. We are letting Do you think the proverbial bubble will, sooner or later,
them go so fast that we some times forget to leave space burst or is there a solid economy being built here that will
for our own companies to occupy.” withstand political, cultural, geographical volatility?
“I am an optimist when it comes to Dubai’s vision, which
Who are the buyers / investors? is to lead. This is the same vision as His Highness Sheikh
“We have a diverse range of buyers and investors, but Mohammed bin Rashid Al Maktoum. In his latest book he
mostly they are people with whom we already havestrong stated that “If you enter a race then you should enter it
business ties, as they trust us immensely and through with the intention to win.”
their word of mouth, we earn the trust of many others.” I am a pessimist when it comes to execution, however.
I like to face reality dead on when it comes to creating
Do you feel market prices on offer are justifiable for such and building. I believe that the bubble will not burst as
a young freehold market and developing country? long as there is growth. If you keep growing and there is
“Yes I strongly see that the market in Dubai, although still room to flourish and people want to develop with you
sometimes exaggerated by speculators and people then that bubble is very far from bursting. Many were
worried about increasing rents, is very solid and has a skeptical about the early developments such as Dubai
good future ahead of it. The recent commotion Marina, and that was viewed at the time as a bubble that
surrounding the Dubai Ports Authority (DPA) and P&O would burst, but that didn’t happen. His Highness Sheikh
take over created quite a stir in the U.S. and the world in Mohammed himself said that all that has happened is
general. New acquisitions by other investment houses in just 10 per cent of what is to come. If you look at a map
the UAE are making Dubai more famous and popular. As of Dubai, it hardly occupies 10 per cent of the Emirate.
an employee of the Sharaf Group, I have witnessed a If Dubai grows, so will the business opportunities. If
great number of businesses interested in starting joint the opportunities blossom, then people will capture that
ventures in the UAE, especially in industry. Dubai is a opportunity and start a business and in effect that will
hub for all the names and brands and many choose generate a cascade of continuous requirements that will
Dubai as the operations centre for the entire MENA surely fill newly built properties. Let’s not forget that the
region. For that and for other reasons, Dubai is assured a freehold market is still young in Dubai. Most importantly,
big spot in the future of the world. Dubai is being led by a great leader who is setting a
Let’s not forget landmark developments such as the clear vision and continuously supporting it.”
World Islands, the Palm Islands and all the wonders
being developed at Dubailand. This ensures a Tel.: +9714 352 2122
continuous flow of people who want to find a place in www.almaskan.com

Enduring values, progressive thinking Kaiser Shaikh's grandfather moved to Bahrain in 1913 and
founded 'Ashrafs', what became one of the largest consumer
products' distributors in the Gulf, representing such global
brands as Sony, Nikon, Kodak, Christian Dior and Gillette.
In today's cut-throat business world, there is no greater Little did he know that this entrepreneurial heritage under
the direction of their father, Kaiser, would lead the Shaikh
adage than 'only the strongest survive'. For the Shaikh
brothers - Imran, Shamrez and Zeeshan, to expand into a
family to have endured, diversified and prospered for almost diversified private holding company with subsidiaries in real
a century by retaining the ability to conquer new horizons, estate, business consulting, energy consulting and
technology. With offices in North America and Dubai, the
the adage is underscored by an equally significant maxim: growth and success of Shaikh Holdings is a testament to the
'the best way to predict the future is to create it'. power of traditional values that have been handed down from
one generation to the next.
Kaiser Shaikh
Chairman Investment in luxury real estate developments has rapidly
emerged as the group's forte. Shaikh Holdings first ventured
into the real estate arena in 1997, by making strategic
investments in various residential waterfront properties,
commercial land and office developments in Canada and the
United States. Another area of its investment interest has been
the hospitality sector, where Shaikh Holdings' has primarily
focused on boutique and condo hotels.
With a keen eye for identifying successful real estate
opportunities, Shaikh Holdings made its first move into the
Dubai real estate market in 2002, with the completion of
significant property investments in iconic projects such as
'The Palm Islands', and formed a unique partnership with
Nakheel in July 2003, the developers of 'The Palm' and 'The
World'. "Since 2002 we have been making substantial
investments in projects of all of Dubai's government
developers", says Imran. "We strongly believe in His
Highness Sheikh Mohammed's vision for Dubai and are proud
to be a part of the realisation of this dream." Today, Shaikh
Holdings' real estate activities in Dubai are primarily focused
in three major areas: real estate development, real estate
investments and marketing partnerships with Dubai
government developers.
Shaikh Holdings' companies have developed unique
marketing agency partnerships with Nakheel, Dubai
Properties and Emaar, to not only sell their properties but also
create their brand awareness in North America. This has
positioned Shaikh Holdings as the only group worldwide that
represents all three of Dubai's government developers. "Our
longstanding marketing partnerships with Dubai government
developers have allowed us quicker access to properties and
information on world-class projects by these developers. We
have also thrived on maintaining a first mover advantage,
capitalising on unique and compelling opportunities when
they appear. This has translated into more interesting
propositions and value for our clients", Shamrez explains.
Having developed an excellent reputation and significant
experience in the expanding Dubai freehold property market,
Shaikh Holdings has become involved in the development of
exclusive communities in Dubai. Shaikh Holdings is currently
developing an exclusive 110 golf course villa development on
the 'Earth' golf course designed by Greg Norman. The
development is called 'Sanctuary Falls', and will be a water-
themed community architecturally resplendent with high-end
luxury villas, stunning waterfalls and lakes. It will be ready in
February 2009 and is part of the Jumeirah Golf Estates master
development by Nakheel. "Family and comfort are important
to us and that translates into our business initiatives as well",
says Kaiser. "When we undertake a project, great emphasis is
placed on the community aspect and the functionality of the
project, as a live and play environment. We look to introduce
eco-friendly and sustainable elements in our communities. We
will bring this same approach to Sanctuary Falls."
Determined to not just live the 'Dubai Dream', but to be
Zeeshan, Shamrez, Kaiser & Imran Shaikh
instrumental in creating it, Shaikh Holding's technology

Enduring values, progressive thinking Kaiser Shaikh's grandfather moved to Bahrain in 1913 and
founded 'Ashrafs', what became one of the largest consumer
products' distributors in the Gulf, representing such global
brands as Sony, Nikon, Kodak, Christian Dior and Gillette.
In today's cut-throat business world, there is no greater Little did he know that this entrepreneurial heritage under
the direction of their father, Kaiser, would lead the Shaikh
adage than 'only the strongest survive'. For the Shaikh
brothers - Imran, Shamrez and Zeeshan, to expand into a
family to have endured, diversified and prospered for almost diversified private holding company with subsidiaries in real
a century by retaining the ability to conquer new horizons, estate, business consulting, energy consulting and
technology. With offices in North America and Dubai, the
the adage is underscored by an equally significant maxim: growth and success of Shaikh Holdings is a testament to the
'the best way to predict the future is to create it'. power of traditional values that have been handed down from
one generation to the next.
Kaiser Shaikh
Chairman Investment in luxury real estate developments has rapidly
emerged as the group's forte. Shaikh Holdings first ventured
into the real estate arena in 1997, by making strategic
investments in various residential waterfront properties,
commercial land and office developments in Canada and the
United States. Another area of its investment interest has been
the hospitality sector, where Shaikh Holdings' has primarily
focused on boutique and condo hotels.
With a keen eye for identifying successful real estate
opportunities, Shaikh Holdings made its first move into the
Dubai real estate market in 2002, with the completion of
significant property investments in iconic projects such as
'The Palm Islands', and formed a unique partnership with
Nakheel in July 2003, the developers of 'The Palm' and 'The
World'. "Since 2002 we have been making substantial
investments in projects of all of Dubai's government
developers", says Imran. "We strongly believe in His
Highness Sheikh Mohammed's vision for Dubai and are proud
to be a part of the realisation of this dream." Today, Shaikh
Holdings' real estate activities in Dubai are primarily focused
in three major areas: real estate development, real estate
investments and marketing partnerships with Dubai
government developers.
Shaikh Holdings' companies have developed unique
marketing agency partnerships with Nakheel, Dubai
Properties and Emaar, to not only sell their properties but also
create their brand awareness in North America. This has
positioned Shaikh Holdings as the only group worldwide that
represents all three of Dubai's government developers. "Our
longstanding marketing partnerships with Dubai government
developers have allowed us quicker access to properties and
information on world-class projects by these developers. We
have also thrived on maintaining a first mover advantage,
capitalising on unique and compelling opportunities when
they appear. This has translated into more interesting
propositions and value for our clients", Shamrez explains.
Having developed an excellent reputation and significant
experience in the expanding Dubai freehold property market,
Shaikh Holdings has become involved in the development of
exclusive communities in Dubai. Shaikh Holdings is currently
developing an exclusive 110 golf course villa development on
the 'Earth' golf course designed by Greg Norman. The
development is called 'Sanctuary Falls', and will be a water-
themed community architecturally resplendent with high-end
luxury villas, stunning waterfalls and lakes. It will be ready in
February 2009 and is part of the Jumeirah Golf Estates master
development by Nakheel. "Family and comfort are important
to us and that translates into our business initiatives as well",
says Kaiser. "When we undertake a project, great emphasis is
placed on the community aspect and the functionality of the
project, as a live and play environment. We look to introduce
eco-friendly and sustainable elements in our communities. We
will bring this same approach to Sanctuary Falls."
Determined to not just live the 'Dubai Dream', but to be
Zeeshan, Shamrez, Kaiser & Imran Shaikh
instrumental in creating it, Shaikh Holding's technology

division was the brainchild behind the award-winning website:
www.dubaipropertyauctions.com. The first of its kind in Dubai,
www.dubaipropertyauctions.com, as the name suggests, is an online
trading platform that allows buyers and sellers to interact directly with each
other to reach a transaction most satisfyingly profitable for both parties. "We
created an online marketplace where buyers and sellers of Dubai property
could easily meet and, through a few clicks, negotiate deals, no matter
where they are. Now a buyer from Hong Kong can negotiate with a seller
from the UK and have access to any information about the property at his
fingertips", says Zeeshan. "We ensure complete security by providing
escrow services through a Dubai law firm, and cutting-edge tools providing
quality information on demand." Feedback from users is that the website
provides more information and transparency than from the developers
themselves. The unique trading platform has received numerous awards
since its launch, and in 2005 was awarded the prestigious Bentley Award
for Best Property Portal - Worldwide.
develops, financial institutions will make it easier for individuals to buy a
Clearly an industry leader with an understanding of the needs of clients home as opposed to renting a home. This will result in a decreased
worldwide, Shaikh Holdings is also well placed to comment on the future demand for rental properties and cause a drop in rental prices."
status of the Dubai property market. So we asked them where they see the
future of Dubai real estate going. Are 'quick killings' in the real estate market still possible or is the market
maturing?
Shaikh Holdings are selling the Dubai dream, how does it see the dream Shamrez says: "There are definite signs that the market is settling down
developing? and we do feel that the opportunity to make a 'quick killing' is somewhat
Kaiser says: "We feel the right infrastructure is in place for the Dubai dream over. Those days were a period when the market was highly speculative.
to be realized over a sustained period of 10 or 20 years but there is Although there is still a reasonable amount of speculation in the market, the
considerable work to be done. The current investment in real estate and returns have started to shrink.
infrastructure projects has been primarily fuelled by high energy prices and However, there are still significant opportunities in the medium to long-
ample liquidity; however, future sustained growth is highly dependent on term in certain market segments. Firstly, with villas - both mid-level and
continued investment in public and private ventures together with a steady high end villas. The planned supply of villas is insufficient to meet current
flow of expatriates moving to Dubai. demand. In terms of apartments, areas to look at are the low to mid-level
To date, Dubai has built a strong foundation through local and regional segment. This market segment continues to be underserved as the
investments but to ensure future growth and to be recognized as an majority of apartments to be delivered are focused on the high end.
international player in the business game, Dubai needs to attract a greater Another area for significant gains is in Class B Commercial Office space.
share of Foreign Direct Investment (FDI). Currently, the GCC region attracts The bulk of the commercial projects are Class A office space but the
less than 1 per cent of the $ 400 billion FDI funds committed to emerging demand for Class B office space remains underserved."
markets. A greater share of these FDI funds is critical to sustained
economic growth in the UAE and Dubai." Shaikh Holdings has developed an award-winning online marketplace for
properties in Dubai, and interactive 3D web-sites that allow booking
How does Shaikh Holdings see rental prices for offices and homes trending properties directly through the internet. Is this likely to be a trend in the
over the next few years? future for the property market?
Imran says: Rental prices and purchase prices are dependent on the Zeeshan says: "There is a definite trend emerging towards moving
demand-supply equation. An important cause for continued strength in information and transactions online, primarily so that greater accessibility
current rental and purchase prices of both commercial and residential and convenience are achieved. As people in the region become well-
properties, has been delays on the part of developers resulting in a versed and comfortable with using the internet as a transaction tool, it will
continued crunch on the supply side. Delays in delivering units can be become increasingly important for the property market as well. The best
attributed to the following factors: First, while the number of construction way to predict the future is to create it. To this effect, our technology arm
projects has increased substantially, the number of construction firms to do has been involved in developing innovative online applications to improve
the work has remained relatively unchanged leading to a severe shortage. transaction experiences related to Dubai property, and drive progress
Adding to this are changes in developers' master plans, such as changes toward this goal.
to the development's layout, adding more floors to a building or more villas However, real estate is a very specialized type of purchase. The key
to a project. Finally, delays are being caused because master developers here is not just to move things online, but to develop modern ways of
are not providing the needed infrastructure on time. accessing information and allowing negotiation, while still maintaining
As for rents of commercial office space, a combination of growing traditional security that is available through escrow services and human
demand and subdued supply has pushed current vacancy rates to just 1 contact. We are currently working on some very interesting ideas which will
per cent. A study completed by Colliers International currently estimates materialise in the near future."
total commercial office space in Dubai to be about 15 million square feet,
which is expected to more than double to 31 million square feet by end The legacy of the Shaikh family's entrepreneurial spirit of almost a century
2008. We believe that up to mid 2007, limited supply shall maintain ago, and its spirit of innovation has propelled the company over the last
pressure on commercial office rents. However, if the planned rollout of decades to not only survive, but endure, diversify and prosper. By offering
projects in Business Bay, JLT, DIFC and TECOM maintain true to their creative real estate solutions with a touch of their inimitable flair, it is expected
delivery schedule, then by mid 2008 we should see some stabilization of that Shaikh Holdings will remain at the helm of Dubai's development where
office rents. real estate reigns supreme, and genuine quality and innovation are prized
As for residential properties, currently demand is outstripping supply. commodities. The company certainly epitomizes its maxim as quoted by
However, the market will soften and we could see a substantial rent Zeeshan, "The best way to predict the future is to create it."
correction in 2008 and beyond for two reasons. First, we believe the
increased supply of units in the market to come online by 2008 will put Tel: 800 SHAIKH Shaikh Holdings is developing a residential golfing community - Sanctuary Falls at Jumeirah Golf Estates
downward pressure on rents. Also, as the home financing market Web: www.shaikh-holdings.com

division was the brainchild behind the award-winning website:
www.dubaipropertyauctions.com. The first of its kind in Dubai,
www.dubaipropertyauctions.com, as the name suggests, is an online
trading platform that allows buyers and sellers to interact directly with each
other to reach a transaction most satisfyingly profitable for both parties. "We
created an online marketplace where buyers and sellers of Dubai property
could easily meet and, through a few clicks, negotiate deals, no matter
where they are. Now a buyer from Hong Kong can negotiate with a seller
from the UK and have access to any information about the property at his
fingertips", says Zeeshan. "We ensure complete security by providing
escrow services through a Dubai law firm, and cutting-edge tools providing
quality information on demand." Feedback from users is that the website
provides more information and transparency than from the developers
themselves. The unique trading platform has received numerous awards
since its launch, and in 2005 was awarded the prestigious Bentley Award
for Best Property Portal - Worldwide.
develops, financial institutions will make it easier for individuals to buy a
Clearly an industry leader with an understanding of the needs of clients home as opposed to renting a home. This will result in a decreased
worldwide, Shaikh Holdings is also well placed to comment on the future demand for rental properties and cause a drop in rental prices."
status of the Dubai property market. So we asked them where they see the
future of Dubai real estate going. Are 'quick killings' in the real estate market still possible or is the market
maturing?
Shaikh Holdings are selling the Dubai dream, how does it see the dream Shamrez says: "There are definite signs that the market is settling down
developing? and we do feel that the opportunity to make a 'quick killing' is somewhat
Kaiser says: "We feel the right infrastructure is in place for the Dubai dream over. Those days were a period when the market was highly speculative.
to be realized over a sustained period of 10 or 20 years but there is Although there is still a reasonable amount of speculation in the market, the
considerable work to be done. The current investment in real estate and returns have started to shrink.
infrastructure projects has been primarily fuelled by high energy prices and However, there are still significant opportunities in the medium to long-
ample liquidity; however, future sustained growth is highly dependent on term in certain market segments. Firstly, with villas - both mid-level and
continued investment in public and private ventures together with a steady high end villas. The planned supply of villas is insufficient to meet current
flow of expatriates moving to Dubai. demand. In terms of apartments, areas to look at are the low to mid-level
To date, Dubai has built a strong foundation through local and regional segment. This market segment continues to be underserved as the
investments but to ensure future growth and to be recognized as an majority of apartments to be delivered are focused on the high end.
international player in the business game, Dubai needs to attract a greater Another area for significant gains is in Class B Commercial Office space.
share of Foreign Direct Investment (FDI). Currently, the GCC region attracts The bulk of the commercial projects are Class A office space but the
less than 1 per cent of the $ 400 billion FDI funds committed to emerging demand for Class B office space remains underserved."
markets. A greater share of these FDI funds is critical to sustained
economic growth in the UAE and Dubai." Shaikh Holdings has developed an award-winning online marketplace for
properties in Dubai, and interactive 3D web-sites that allow booking
How does Shaikh Holdings see rental prices for offices and homes trending properties directly through the internet. Is this likely to be a trend in the
over the next few years? future for the property market?
Imran says: Rental prices and purchase prices are dependent on the Zeeshan says: "There is a definite trend emerging towards moving
demand-supply equation. An important cause for continued strength in information and transactions online, primarily so that greater accessibility
current rental and purchase prices of both commercial and residential and convenience are achieved. As people in the region become well-
properties, has been delays on the part of developers resulting in a versed and comfortable with using the internet as a transaction tool, it will
continued crunch on the supply side. Delays in delivering units can be become increasingly important for the property market as well. The best
attributed to the following factors: First, while the number of construction way to predict the future is to create it. To this effect, our technology arm
projects has increased substantially, the number of construction firms to do has been involved in developing innovative online applications to improve
the work has remained relatively unchanged leading to a severe shortage. transaction experiences related to Dubai property, and drive progress
Adding to this are changes in developers' master plans, such as changes toward this goal.
to the development's layout, adding more floors to a building or more villas However, real estate is a very specialized type of purchase. The key
to a project. Finally, delays are being caused because master developers here is not just to move things online, but to develop modern ways of
are not providing the needed infrastructure on time. accessing information and allowing negotiation, while still maintaining
As for rents of commercial office space, a combination of growing traditional security that is available through escrow services and human
demand and subdued supply has pushed current vacancy rates to just 1 contact. We are currently working on some very interesting ideas which will
per cent. A study completed by Colliers International currently estimates materialise in the near future."
total commercial office space in Dubai to be about 15 million square feet,
which is expected to more than double to 31 million square feet by end The legacy of the Shaikh family's entrepreneurial spirit of almost a century
2008. We believe that up to mid 2007, limited supply shall maintain ago, and its spirit of innovation has propelled the company over the last
pressure on commercial office rents. However, if the planned rollout of decades to not only survive, but endure, diversify and prosper. By offering
projects in Business Bay, JLT, DIFC and TECOM maintain true to their creative real estate solutions with a touch of their inimitable flair, it is expected
delivery schedule, then by mid 2008 we should see some stabilization of that Shaikh Holdings will remain at the helm of Dubai's development where
office rents. real estate reigns supreme, and genuine quality and innovation are prized
As for residential properties, currently demand is outstripping supply. commodities. The company certainly epitomizes its maxim as quoted by
However, the market will soften and we could see a substantial rent Zeeshan, "The best way to predict the future is to create it."
correction in 2008 and beyond for two reasons. First, we believe the
increased supply of units in the market to come online by 2008 will put Tel: 800 SHAIKH Shaikh Holdings is developing a residential golfing community - Sanctuary Falls at Jumeirah Golf Estates
downward pressure on rents. Also, as the home financing market Web: www.shaikh-holdings.com

Real Estate TV_L1.qxp 12/10/06 12:45 AM Page 1

Real Time Real Estate
A holding group that encompasses several subsidiary companies
with a focus on international real estate, CP Holding focuses on Real
Estate Development in its diverse and interesting angles, providing
integrated solutions that are relevant to all aspects of the industry.
With offices worldwide, the group companies are affiliated with
many of the big names that have shaped Dubai today.
In this market one of its anchor activities is 'Real Estate TV.' Owned
by Al Aqariya Investment, that is developing major projects in
Dubai Studio City, the TV station is now a household name
showcasing what's hot and what's not in the region's rapidly
evolving real estate scenario.
The Group has also developed other media ventures from
public relations to creative web-site modelling with companies
such as RE Media building on its in-house technology expertise to
create an on-line Real Estate database. This is one of the fastest
growing on-line databases that registers all properties in the
market offered by real estate brokerage companies.
Other real estate connected activities are HomesXpress, a
company that specialises in real estate sales, marketing, and
property management in the US and the Middle East, and hotel
management through '5 Continents' which focuses on
environmentally conscientious projects.
In a market can sometimes lack cutting-edge creative
entrepreneurship, the combination of high tech and Real Estate in
its multiple forms, makes CP Holdings an unusual and remarkable
company with innovative strands and synergies intertwined.
Tel.: +9714 361 6374

www.cpih.com
274 Best of Dubai

Real Estate TV_L1.qxp 12/10/06 12:45 AM Page 2
Real Estate Development

Investments Management
Resources Management
Assets Management
A conglomorate
in the real estate industry
w w w. c p ih . c o m
"I have been impressed with the
urgency of doing. Knowing is not
enough; we must apply. Being willing
is not enough; we must do".
CHAPTER 15
Leonardo da Vinci, Italian painter, sculptor,
engineer and architect

"I have been impressed with the
urgency of doing. Knowing is not
enough; we must apply. Being willing
is not enough; we must do".
CHAPTER 15
Leonardo da Vinci, Italian painter, sculptor,
engineer and architect

Unimix4.qxp 1/4/2007 3:06 PM Page 1
Consturction & Engineering

Cementing New Horizons
Dubai has become synonymous with some of the world's most iconic
buildings. From the majestic Burj Al Arab, the world's tallest and most
magnificent hotel, to the futuristic Emirates Towers, voted the best hotel in
the Middle East - Universal Concrete Products (Unimix) has contributed
goods and services on a massive scale.
The Executive Towers at Business Bay
Projects currently being supplied by Unimix
Burj Dubai
Burj Dubai - The Residences
Dubai Mall
Jumeirah Beach Residence
City of Arabia
Palm Jumeirah - The Golden Mile
Palm Jumeirah - Vehicular Tunnel
The Jewels Twin Towers
Bavaria Executive Suites
Etisalat Tower
Damas Towers
Marina Crown
Gold Crest Views
Every year, the skyline of Dubai reaches equipment, they are our ‘partners in progress", Waterfront Tower
new heights in aesthetic achievement and he adds.
technical quality. Unimix is part of this "Unimix welcomes the challenges,
unfolding cityscape and proud to be a partner constantly adapting our operations to meet
in building history. new technical advancements in the industry, to Completed projects supplied by Unimix
It's thanks to their quality, reliability and meet changing market requirements and stay
ahead. Unimix is committed to growth and has Burj Al Arab
unparalleled performance that the Dubai
based Unimix has consolidated its position an active investment policy in new plant and Emirates Towers
as the leading producer of ready-mixed equipment to meet the demand in the market", Jumeirah Beach Hotel
concrete in Dubai. says E.R. Menon, Technical Director of Unimix.
Madinat Jumeirah
Unimix takes pride in its association with the Unimix currently operates a total of 9
most prestigious development in the world, concrete batch plants in 5 depots. It maintains Royal Mirage
'The Burj Dubai', and considers it a reward a fleet of over 170 truck mixers, 21 mobile Grand Hyatt
from the industry in recognition of its dedication pumps, 16 stationary pumps and 52 placing Twin Towers
and commitment to quality. booms. All equipment is less than four years
Shangri-la Hotel
"We deeply care about our position in the old and in pristine condition.
market and we provide quality concrete at For over 29 years, Unimix has never lost Grosvenor House
competitive market prices, backed with sight of its founding values, based on trust and The Tower
unrivalled technical services.” long- term relationships. No other concrete Marina Terrace
“We never take risks with quality and have company in Dubai can claim the experience
Al Seef Tower
always invested in technical resources and and expertise inherent in the Unimix
pride ourselves on the technical knowledge proposition. It is a company that is proud of its The Gate Building
of the company as we always want to ensure heritage and promises to continuously Dubai International Convention Center
the best quality for our clients", says challenge the boundaries of ambition. Mercato Mall
Khalid M.S. Al Bakhit, Managing Director of
Unimix. "Our business associates are not only Tel.: +97143387816
Burj Dubai
our clients or suppliers of raw materials and www.unimix-uae.com

Unimix4.qxp 1/4/2007 3:06 PM Page 1

Cementing New Horizons
Dubai has become synonymous with some of the world's most iconic
buildings. From the majestic Burj Al Arab, the world's tallest and most
magnificent hotel, to the futuristic Emirates Towers, voted the best hotel in
the Middle East - Universal Concrete Products (Unimix) has contributed
goods and services on a massive scale.
Projects currently being supplied by Unimix
Burj Dubai
Burj Dubai - The Residences
Dubai Mall
City of Arabia
Palm Jumeirah - The Golden Mile
Palm Jumeirah - Vehicular Tunnel
The Jewels Twin Towers
Bavaria Executive Suites
Etisalat Tower
Damas Towers
Marina Crown
Gold Crest Views
Every year, the skyline of Dubai reaches equipment, they are our ‘partners in progress", Waterfront Tower
new heights in aesthetic achievement and he adds.
technical quality. Unimix is part of this "Unimix welcomes the challenges,
unfolding cityscape and proud to be a partner constantly adapting our operations to meet
in building history. new technical advancements in the industry, to Completed projects supplied by Unimix
It's thanks to their quality, reliability and meet changing market requirements and stay
ahead. Unimix is committed to growth and has Burj Al Arab
unparalleled performance that the Dubai
based Unimix has consolidated its position an active investment policy in new plant and Emirates Towers
as the leading producer of ready-mixed equipment to meet the demand in the market", Jumeirah Beach Hotel
concrete in Dubai. says E.R. Menon, Technical Director of Unimix.
Madinat Jumeirah
Unimix takes pride in its association with the Unimix currently operates a total of 9
most prestigious development in the world, concrete batch plants in 5 depots. It maintains Royal Mirage
'The Burj Dubai', and considers it a reward a fleet of over 170 truck mixers, 21 mobile Grand Hyatt
from the industry in recognition of its dedication pumps, 16 stationary pumps and 52 placing Twin Towers
and commitment to quality. booms. All equipment is less than four years
Shangri-la Hotel
"We deeply care about our position in the old and in pristine condition.
market and we provide quality concrete at For over 29 years, Unimix has never lost Grosvenor House
competitive market prices, backed with sight of its founding values, based on trust and The Tower
unrivalled technical services.” long- term relationships. No other concrete Marina Terrace
“We never take risks with quality and have company in Dubai can claim the experience
Al Seef Tower
always invested in technical resources and and expertise inherent in the Unimix
pride ourselves on the technical knowledge proposition. It is a company that is proud of its The Gate Building
of the company as we always want to ensure heritage and promises to continuously Dubai International Convention Center
the best quality for our clients", says challenge the boundaries of ambition. Mercato Mall
Khalid M.S. Al Bakhit, Managing Director of
Unimix. "Our business associates are not only Tel.: +97143387816
Burj Dubai
our clients or suppliers of raw materials and www.unimix-uae.com

Cummins.qxp 12/27/2006 1:56 PM Page 1
1-2157.HÜ AZ_Made in 180x250 19.04.2006 16:53 Uhr Seite 1

Power to the people
Whether confirming Dubai as a crossroads of cultures and economies,
or rebuilding Iraq that has been devastated by war, development and
redevelopment is undoubtedly a massive industry in the Middle East.
Underscoring this expansion is power and being able to generate
enough to fire this growth.
Cummins has seen huge growth in its Middle East business during recent
Made in
Germany...
years, and anticipated to continue, especially in the Power Generation,
Marine and Construction market sectors. Recognizing the global needs
and regional expectations of its OEMs and end-user customers throughout
the Middle East region, Cummins Middle East Regional Distribution
Organization now has a specialist staff dedicated to all market sectors,
including power generation, marine, construction equipment, transportation
and, essentially, aftermarket support. With a dedicated help desk is
available 24 hours a day and 365 days a year, the Cummins Middle East
Regional Distribution Organisation is now available to advise and to help
...at home in
customers to make direct contact through various in-country outlets.
Cummins Regional Distribution Organisation is ready and able to assist its
customers with its ‘Specialist Personnel and Specialised Inventory’
throughout the region, whether they need guidance on the latest genuine
the Middle East
Ingenious and Hünnebeck is among the world leaders in formwork Hünnebeck Middle East FZE
12th Floor, Oud Metha Tower
parts number applicable to their Cummins engines, the right generator set innovative formwork, and scaffolding, for decades ranking among the
(Citybank Bldg.) Oud Metha Road
application to meet their power requirements, the marine engine and scaffolding and lead players in the Near and Middle East, regularly P.O. Box: 119915, Dubai, U.A.E.
related stern gear to meet their commercial or pleasure boat needs, or the safety systems involved in the safe and cost-efficient performance Tel: + 971 4 324 5522
right engine for their on or off highway equipment. from a single source of complex construction work. We have our own Fax: + 971 4 324 4890
The global commitment by Cummins to its ‘Quickserve’ process ensures Cel: + 971 50 885 8465
engineered to subsidiary in Dubai from where our systems share in E-mail:
its service support can repair and rebuild with confidence to customers, the most exacting the on-time completion of the Burj Tower, for example. frank.odzewalski@huennebeck.ae
whether in-shop or out-of-shop, will be both timely and efficient, with all expectations. Contact us to find out more. Website: www.huennebeck.com
such outlets being measured against the same global standards. Cummins
Regional Distribution Organisation ensures highest quality of service
support through its numerous Middle East outlets, including both in-frame
and out-of frame overhauls and complete engine rebuilds. Cummins
engines ensure optimum performance to their users in maximum uptime,
minimum fuel consumption and maximum engine life. By contacting the
Cummins Middle East Regional Distribution Organisation and ‘Quickserve’,
customers can repair and rebuild with confidence.
Tel.: +9714 883 8998

www.cummins.com
280 Best of Dubai

Cummins.qxp 12/27/2006 1:56 PM Page 1
1-2157.HÜ AZ_Made in 180x250 19.04.2006 16:53 Uhr Seite 1

Power to the people
Whether confirming Dubai as a crossroads of cultures and economies,
or rebuilding Iraq that has been devastated by war, development and
redevelopment is undoubtedly a massive industry in the Middle East.
Underscoring this expansion is power and being able to generate
enough to fire this growth.
Cummins has seen huge growth in its Middle East business during recent
Made in
Germany...
years, and anticipated to continue, especially in the Power Generation,
Marine and Construction market sectors. Recognizing the global needs
and regional expectations of its OEMs and end-user customers throughout
the Middle East region, Cummins Middle East Regional Distribution
Organization now has a specialist staff dedicated to all market sectors,
including power generation, marine, construction equipment, transportation
and, essentially, aftermarket support. With a dedicated help desk is
available 24 hours a day and 365 days a year, the Cummins Middle East
Regional Distribution Organisation is now available to advise and to help
...at home in
customers to make direct contact through various in-country outlets.
Cummins Regional Distribution Organisation is ready and able to assist its
customers with its ‘Specialist Personnel and Specialised Inventory’
throughout the region, whether they need guidance on the latest genuine
the Middle East
Ingenious and Hünnebeck is among the world leaders in formwork Hünnebeck Middle East FZE
12th Floor, Oud Metha Tower
parts number applicable to their Cummins engines, the right generator set innovative formwork, and scaffolding, for decades ranking among the
(Citybank Bldg.) Oud Metha Road
application to meet their power requirements, the marine engine and scaffolding and lead players in the Near and Middle East, regularly P.O. Box: 119915, Dubai, U.A.E.
related stern gear to meet their commercial or pleasure boat needs, or the safety systems involved in the safe and cost-efficient performance Tel: + 971 4 324 5522
right engine for their on or off highway equipment. from a single source of complex construction work. We have our own Fax: + 971 4 324 4890
The global commitment by Cummins to its ‘Quickserve’ process ensures Cel: + 971 50 885 8465
engineered to subsidiary in Dubai from where our systems share in E-mail:
its service support can repair and rebuild with confidence to customers, the most exacting the on-time completion of the Burj Tower, for example. frank.odzewalski@huennebeck.ae
whether in-shop or out-of-shop, will be both timely and efficient, with all expectations. Contact us to find out more. Website: www.huennebeck.com
such outlets being measured against the same global standards. Cummins
Regional Distribution Organisation ensures highest quality of service
support through its numerous Middle East outlets, including both in-frame
and out-of frame overhauls and complete engine rebuilds. Cummins
engines ensure optimum performance to their users in maximum uptime,
minimum fuel consumption and maximum engine life. By contacting the
Cummins Middle East Regional Distribution Organisation and ‘Quickserve’,
customers can repair and rebuild with confidence.
Tel.: +9714 883 8998

www.cummins.com
280 Best of Dubai

"There is no quicker path to comprehensive
development than cooperation in the fields
of IT and communication". CHAPTER 16
Technology
"There is no quicker path to comprehensive
development than cooperation in the fields
of IT and communication". CHAPTER 16
Technology
Acer.qxp 12/26/2006 9:21 AM Page 1
Technology
Upwardly Mobile
A stream of innovative products and

distribution deals has propelled Acer to the top
of the region’s computing market.
It’s 8.30pm in one of Dubai’s major malls boast SATA drives for high performance –
and my fingers are skating along an Acer drives that are currently only found on a few
TravelMate 4100 in a corner of a well-known larger notebooks.
coffee chain. This is how work should be. Acer Middle East has also introduced
Quiet, efficient and uncomplicated. three new additions to its home and office
Acer isn’t alone among the technology LCD monitors – the 22-inch AL2216W, 24-
giants in revolutionizing our work patterns – inch AL2423W and 26-inch AL2616W – as
and leisure time for that matter – but few the company anticipates widescreen
brands boast such a diverse range of technology will become the norm in the
products for the home and office. region’s display sector.
There was no summer slowdown for the Other major developments saw Acer
30-year-old brand, as it carried out the form a partnership with MTC for distribution
Middle East launch of the Aspire 9510 in Iraq. MTC, a leading IT distribution
notebook – Acer’s first in the region to come company in the MENA region, has a new
with a built-in High Definition DVD – and 50,000 square foot assembly line and facility
Ferrari 1000 series, complete with a 12.1- in Jebel Ali Free Zone and distributes
inch screen. regionally, including items such as
The Aspire 9510 series contains the desktops, notebooks, LCD monitors and
latest multimedia features such as TV-on- CRT monitors.
Notebook, excellent graphics capabilities, The premier IT brand also announced
audio, DVI-D and HDMI ports and Acer the completion of a three-year deal to
Video Conference solution with integrated supply more than 21,000 desktop
Orbicam 1.3 megapixel Camera on top of computers to Emirates Airline, satisfying the
the LCD panel. airline’s worldwide technology requirements
The 17-inch-wide Acer CrystalBrite through NTS, a leading systems integrator in
display does not impact in its portability and the Middle East.
weighing in at only 3.98kg, it is compact Acer ranks among the world’s top five
and light enough to be carried around. The branded PC vendors, designing and
Aspire 9510 portability capability is marketing easy, dependable IT solutions
supported by an 8 cells Li-ion battery that that empower people to reach their goals
can provide up to three hours of battery life. and enhance their lives.
Supporting its pole position in the market In 2000, Acer spun-off its manufacturing
is the inclusion of the InviLink™ Nplify™ operation to focus on globally marketing its
technology in the Ferrari 1000 series. An brand-name products: desktop and mobile
accelerated mobile wireless technology, that PCs, servers and storage, displays,
supports advanced multiple radios, delivers peripherals, and e-business solutions for
superior performance and reliable business, government, education, and
connections while enabling emerging voice, home users. Established in 1976, Acer Inc.
video and data applications, the Ferrari employs 5,600 people supporting dealers
1000 is the first notebook from Acer to and distributors in more than 100 countries.
incorporate the latest wireless innovation.
The smart model’s streamlined size Tel.: +9714 881 3111
disguises its internal power as it will also www.acer.ae

Acer.qxp 12/26/2006 9:21 AM Page 1
Technology
Upwardly Mobile
A stream of innovative products and

distribution deals has propelled Acer to the top
of the region’s computing market.
It’s 8.30pm in one of Dubai’s major malls boast SATA drives for high performance –
and my fingers are skating along an Acer drives that are currently only found on a few
TravelMate 4100 in a corner of a well-known larger notebooks.
coffee chain. This is how work should be. Acer Middle East has also introduced
Quiet, efficient and uncomplicated. three new additions to its home and office
Acer isn’t alone among the technology LCD monitors – the 22-inch AL2216W, 24-
giants in revolutionizing our work patterns – inch AL2423W and 26-inch AL2616W – as
and leisure time for that matter – but few the company anticipates widescreen
brands boast such a diverse range of technology will become the norm in the
products for the home and office. region’s display sector.
There was no summer slowdown for the Other major developments saw Acer
30-year-old brand, as it carried out the form a partnership with MTC for distribution
Middle East launch of the Aspire 9510 in Iraq. MTC, a leading IT distribution
notebook – Acer’s first in the region to come company in the MENA region, has a new
with a built-in High Definition DVD – and 50,000 square foot assembly line and facility
Ferrari 1000 series, complete with a 12.1- in Jebel Ali Free Zone and distributes
inch screen. regionally, including items such as
The Aspire 9510 series contains the desktops, notebooks, LCD monitors and
latest multimedia features such as TV-on- CRT monitors.
Notebook, excellent graphics capabilities, The premier IT brand also announced
audio, DVI-D and HDMI ports and Acer the completion of a three-year deal to
Video Conference solution with integrated supply more than 21,000 desktop
Orbicam 1.3 megapixel Camera on top of computers to Emirates Airline, satisfying the
the LCD panel. airline’s worldwide technology requirements
The 17-inch-wide Acer CrystalBrite through NTS, a leading systems integrator in
display does not impact in its portability and the Middle East.
weighing in at only 3.98kg, it is compact Acer ranks among the world’s top five
and light enough to be carried around. The branded PC vendors, designing and
Aspire 9510 portability capability is marketing easy, dependable IT solutions
supported by an 8 cells Li-ion battery that that empower people to reach their goals
can provide up to three hours of battery life. and enhance their lives.
Supporting its pole position in the market In 2000, Acer spun-off its manufacturing
is the inclusion of the InviLink™ Nplify™ operation to focus on globally marketing its
technology in the Ferrari 1000 series. An brand-name products: desktop and mobile
accelerated mobile wireless technology, that PCs, servers and storage, displays,
supports advanced multiple radios, delivers peripherals, and e-business solutions for
superior performance and reliable business, government, education, and
connections while enabling emerging voice, home users. Established in 1976, Acer Inc.
video and data applications, the Ferrari employs 5,600 people supporting dealers
1000 is the first notebook from Acer to and distributors in more than 100 countries.
incorporate the latest wireless innovation.
The smart model’s streamlined size Tel.: +9714 881 3111
disguises its internal power as it will also www.acer.ae

Bond.qxp 12/27/2006 1:37 PM Page 1
Integration Horizons
Technology
Touching 1.2 million today, with a population growth of 55 per cent

in 2005 compared to 1995, in addition to its in-bound tourist influx
reaching an estimated seven million tourists each year, if there are
two areas that Dubai excels in then it has to be hospitality and
retail. Everyone flocks to Dubai in search of something to buy and
somewhere lovely to stay.
Nicholas W. Mobayed with
HH General Sheikh Mohmmad bin Rashid Al Maktum
In order to be the best, providing specialist services is a must. One such service that both
hotels and malls are now looking at utilizing is communications technology that will keep
consumers connected and entertained, as well as linking in-house networks and providing
security and specialist systems for day-to-day operations.
This is where Bond Communications fits in. Welcome to this Dubai-based technology
integration specialist providing just such a service. A mutli-disciplinary organization, Bond
Communications offers state-of the-art, innovative and integrated solutions in LAN/WAN
wireless systems, security, biometric and traditional access control, surveillance and
monitoring systems, hospitality and building automation systems, telecommunications,
networking, car park management systems, professional audio visual systems, property
management systems, HITV and VOD.
For the hospitality industry, this means being able to provide guests and hotels with
entertainment and solutions in finance and banking, multimedia and marketing, IP
telephony and wireless connections, security and data management and archive
systems. While guest entertainment, including audiovisual and lighting facilities, in-room
entertainment and interactive services, means a greater likelihood of securing
a strong client base, business solutions means decreased costs. Hotels employing
Bond Communications' services, therefore, can expect a win-win outcome.
It's no wonder names as big as 'Burj Al Arab', 'The Grand Hyatt' and
'Emirates Palace Hotel' in Abu Dhabi, to name but a few, have been quick to employ
Bond Communications' services.
While shopping malls, including the Burjuman Centre, have also seen the benefits of
utilizing Bond Communications' services, it goes without saying that one of the company's
biggest coups to date was being awarded the Dubai Mall Audio Visual Systems Package.
Upon completion, the Dubai Mall, a part of the Burj Dubai development, will lay
claim to being the world's largest shopping experience with a total area of 1.5 million
square feet.
For this package, Bond Communications will have overall responsibility for the design
and implementation of the sound system, stage lighting, broadcast facilities and motorised
stage platform. The platform, especially, will be a feature of the project. Composed of five
adjacent stages, it will be the most advanced platform of its kind in the world, able to
demonstrate video and graphics and provide exceptional effects on the specialized glass
backed floor and sides with custom shaped LED's covering more than 4000 square feet.
However, it is not just hotels and malls that can benefit from Bond Communications'
services; mobility solutions, automation systems, car park management,
telecommunications, point-of-sale, paging systems, multimedia video on demand,
fingerprint/time attendance systems, intelligent light control systems, CCTV, security
systems, queuing management systems, structured cabling, asset tagging and tracking,
remote maintenance and tracking services, broadcasting solutions and technical event
management can be developed to meet specific needs over all industries.
Specialists in providing state-of-the-art, innovative and integrated IT solutions in the
Middle East, Arabian Gulf and the Levant, Bond Communications is dedicated to
delivering total integrated solutions, utilizing the latest technology and providing excellent
value capable of working for the ultimate benefit of their clients.
Tel.: +9714 343 4499

www.bondcommunications.com

Bond.qxp 12/27/2006 1:37 PM Page 1
Integration Horizons
Technology
Touching 1.2 million today, with a population growth of 55 per cent

in 2005 compared to 1995, in addition to its in-bound tourist influx
reaching an estimated seven million tourists each year, if there are
two areas that Dubai excels in then it has to be hospitality and
retail. Everyone flocks to Dubai in search of something to buy and
somewhere lovely to stay.
Nicholas W. Mobayed with
HH General Sheikh Mohmmad bin Rashid Al Maktum
In order to be the best, providing specialist services is a must. One such service that both
hotels and malls are now looking at utilizing is communications technology that will keep
consumers connected and entertained, as well as linking in-house networks and providing
security and specialist systems for day-to-day operations.
This is where Bond Communications fits in. Welcome to this Dubai-based technology
integration specialist providing just such a service. A mutli-disciplinary organization, Bond
Communications offers state-of the-art, innovative and integrated solutions in LAN/WAN
wireless systems, security, biometric and traditional access control, surveillance and
monitoring systems, hospitality and building automation systems, telecommunications,
networking, car park management systems, professional audio visual systems, property
management systems, HITV and VOD.
For the hospitality industry, this means being able to provide guests and hotels with
entertainment and solutions in finance and banking, multimedia and marketing, IP
telephony and wireless connections, security and data management and archive
systems. While guest entertainment, including audiovisual and lighting facilities, in-room
entertainment and interactive services, means a greater likelihood of securing
a strong client base, business solutions means decreased costs. Hotels employing
Bond Communications' services, therefore, can expect a win-win outcome.
It's no wonder names as big as 'Burj Al Arab', 'The Grand Hyatt' and
'Emirates Palace Hotel' in Abu Dhabi, to name but a few, have been quick to employ
Bond Communications' services.
While shopping malls, including the Burjuman Centre, have also seen the benefits of
utilizing Bond Communications' services, it goes without saying that one of the company's
biggest coups to date was being awarded the Dubai Mall Audio Visual Systems Package.
Upon completion, the Dubai Mall, a part of the Burj Dubai development, will lay
claim to being the world's largest shopping experience with a total area of 1.5 million
square feet.
For this package, Bond Communications will have overall responsibility for the design
and implementation of the sound system, stage lighting, broadcast facilities and motorised
stage platform. The platform, especially, will be a feature of the project. Composed of five
adjacent stages, it will be the most advanced platform of its kind in the world, able to
demonstrate video and graphics and provide exceptional effects on the specialized glass
backed floor and sides with custom shaped LED's covering more than 4000 square feet.
However, it is not just hotels and malls that can benefit from Bond Communications'
services; mobility solutions, automation systems, car park management,
telecommunications, point-of-sale, paging systems, multimedia video on demand,
fingerprint/time attendance systems, intelligent light control systems, CCTV, security
systems, queuing management systems, structured cabling, asset tagging and tracking,
remote maintenance and tracking services, broadcasting solutions and technical event
management can be developed to meet specific needs over all industries.
Specialists in providing state-of-the-art, innovative and integrated IT solutions in the
Middle East, Arabian Gulf and the Levant, Bond Communications is dedicated to
delivering total integrated solutions, utilizing the latest technology and providing excellent
value capable of working for the ultimate benefit of their clients.
Tel.: +9714 343 4499

www.bondcommunications.com

More Computers1.qxp 12/28/2006 4:56 PM Page 1
The Life Savers in Dubai

Technology
Solutions from above
Getting a birds-eye view of geographic areas spanning
In an era of advanced data storage and backup technologies, despite the Middle East, Eastern Africa, the Gulf and Central Asia
the best data protection efforts, data losses still happen. At times like is easy with SIME's satellite and aerial imagery.
these, it is vital to know that hope is at hand with MORE data recovery
services - the ultimate lifesaver for you and your data too.
In a similar scenario, Ms. Berit Paton-Reid had that our customers receive the highest quality
her laptop soaked in saltwater when the 2004 results in the fastest turn around time
Tsunami hit Royal Islands in Maldives during possible. To do so, we always keep ourselves
her holiday. She returned to Dubai and updated and close to the technological
approached several IT companies for help and advancements in the industry through
they all guided her to the right place, MORE in-house R&D and extensive training" says
Computers - the Middle East's first, most Mathew Varghese, Chief Technology Officer,
experienced and technologically advanced MORE Computers.
data recovery service provider, based in Dubai. Today MORE computers recover data from
The MORE success story began in 2001, most of the storage media like PC and
when three young tech-savvy gentlemen from Notebook drives, Server RAID arrays, backup
India started a company in Bur Dubai. Soon the tapes etc. Moreover their expertise is not
expertise of MORE Computers in the area of limited to the Windows environment but is also
data recovery began to spread like wild fire applicable to other Operating systems like
As the region's leading total Geo-Spatial and GIS solutions provider, Space Imaging Middle East (SIME) is
among the emirate's IT fraternity. This has led Apple MAC OS, Linux, and Netware etc. Even
committed to offering the most up-to-date images and related solutions together with unparalleled
major corporate heavyweights like Al Futtaim, the small SD Cards, MMC cards which are
customer service. Working in partnership with its clients, SIME customizes solutions to meet specific
Emirates Airlines, Standard Chartered Bank, used in Digital Cameras and Mobile phones.
needs with cutting edge technology.
Halliburton, Jumbo Electronics, Pepsi, Motorola "In the last five years we have successfully
and General Motors to resort to their critically handled more than 7000 cases of Data
Established in 1997, the company is based in the UAE from where it services the Middle East, GCC,
vital services when they lost key data. recovery. We'll be more accessible to our GCC
Eastern Africa and Central Asia too.
In five years of its operation, MORE customers when our branches in two other
Computers was able to establish its position as GCC countries will open next year", explains
Having built up a solid reputation for technological expertise, timely delivery, accuracy and reliability, a
the best data recovery company in the Middle Mohammed Safiullah, Business Development
full range of products and services are available to provide you with an additional edge:
East. Now the company enjoys the trust of Manager, MORE Computers.
clients from neighbouring states like Oman, Coming back to Ms. Berit Paton-Reid's story,
- Worldwide coverage
Saudi Arabia, Bahrain and Kuwait. all her data was recovered within two working
- Direct access
Clear about their mission, vision and days, from the "wet and corroding drive." In her
- Cutting edge technology
strategy, the management at MORE Computers own words, "More Computers saved our
- Wide range of Geo-Spatial products and applications
are well aware of the new technical advances company."
- Comprehensive archive of images
taking place in the field of data recovery.
"Because data recovery is a mission-critical Tel.: +9714 393 4505 Tel: +9714 266 1799
business, requiring 24/7 service, we guarantee www.datarecovery.ae www.spaceimagingme.com
288 Best of Dubai Best of Dubai 289 59 Best of Dubai

More Computers1.qxp 12/28/2006 4:56 PM Page 1
The Life Savers in Dubai

Technology
Solutions from above
Getting a birds-eye view of geographic areas spanning
In an era of advanced data storage and backup technologies, despite the Middle East, Eastern Africa, the Gulf and Central Asia
the best data protection efforts, data losses still happen. At times like is easy with SIME's satellite and aerial imagery.
these, it is vital to know that hope is at hand with MORE data recovery
services - the ultimate lifesaver for you and your data too.
In a similar scenario, Ms. Berit Paton-Reid had that our customers receive the highest quality
her laptop soaked in saltwater when the 2004 results in the fastest turn around time
Tsunami hit Royal Islands in Maldives during possible. To do so, we always keep ourselves
her holiday. She returned to Dubai and updated and close to the technological
approached several IT companies for help and advancements in the industry through
they all guided her to the right place, MORE in-house R&D and extensive training" says
Computers - the Middle East's first, most Mathew Varghese, Chief Technology Officer,
experienced and technologically advanced MORE Computers.
data recovery service provider, based in Dubai. Today MORE computers recover data from
The MORE success story began in 2001, most of the storage media like PC and
when three young tech-savvy gentlemen from Notebook drives, Server RAID arrays, backup
India started a company in Bur Dubai. Soon the tapes etc. Moreover their expertise is not
expertise of MORE Computers in the area of limited to the Windows environment but is also
data recovery began to spread like wild fire applicable to other Operating systems like
As the region's leading total Geo-Spatial and GIS solutions provider, Space Imaging Middle East (SIME) is
among the emirate's IT fraternity. This has led Apple MAC OS, Linux, and Netware etc. Even
committed to offering the most up-to-date images and related solutions together with unparalleled
major corporate heavyweights like Al Futtaim, the small SD Cards, MMC cards which are
customer service. Working in partnership with its clients, SIME customizes solutions to meet specific
Emirates Airlines, Standard Chartered Bank, used in Digital Cameras and Mobile phones.
needs with cutting edge technology.
Halliburton, Jumbo Electronics, Pepsi, Motorola "In the last five years we have successfully
and General Motors to resort to their critically handled more than 7000 cases of Data
Established in 1997, the company is based in the UAE from where it services the Middle East, GCC,
vital services when they lost key data. recovery. We'll be more accessible to our GCC
Eastern Africa and Central Asia too.
In five years of its operation, MORE customers when our branches in two other
Computers was able to establish its position as GCC countries will open next year", explains
Having built up a solid reputation for technological expertise, timely delivery, accuracy and reliability, a
the best data recovery company in the Middle Mohammed Safiullah, Business Development
full range of products and services are available to provide you with an additional edge:
East. Now the company enjoys the trust of Manager, MORE Computers.
clients from neighbouring states like Oman, Coming back to Ms. Berit Paton-Reid's story,
- Worldwide coverage
Saudi Arabia, Bahrain and Kuwait. all her data was recovered within two working
- Direct access
Clear about their mission, vision and days, from the "wet and corroding drive." In her
- Cutting edge technology
strategy, the management at MORE Computers own words, "More Computers saved our
- Wide range of Geo-Spatial products and applications
are well aware of the new technical advances company."
- Comprehensive archive of images
taking place in the field of data recovery.
"Because data recovery is a mission-critical Tel.: +9714 393 4505 Tel: +9714 266 1799
business, requiring 24/7 service, we guarantee www.datarecovery.ae www.spaceimagingme.com
288 Best of Dubai Best of Dubai 289 59 Best of Dubai

"Thou shouldst eat to live;
not live to eat."
Socrates, Ancient Greek philosopher CHAPTER 17
Food & Beverage
"Thou shouldst eat to live;
not live to eat."
Socrates, Ancient Greek philosopher CHAPTER 17
Food & Beverage
Unilever.qxp 1/4/2007 3:06 PM Page 1
Food & Beverage

Oodles of Taste
Unilever Foodsolutions offers a complete culinary

concept, from product through recipes to follow-up
marketing support, a customer experience the
company calls ‘Chefmanship.’
Mohamed El Salawy
Marketing Manager
Unilever Foodsolutions
A regional giant whose parent company, Unilever, has a vast worldwide

presence, Unilever Bestfoods Foodsolutions was formed in 2003, when the
giant international food supplier joined forces with Bestfoods, which had been
operating in Saudi Arabia for over 20 years.
Partnering with leading distributors such as Binzager, Horeca and Raad
stores, Unilever Foodsolutions (UFS) has become the major provider of
complete foodstuffs in the Middle East, with leading brands such as Knorr,
Hellmann’s, Bertolli, Flora, Pfanni and Carte d’Or all on its menu.
Unilever Foodsolutions offers a complete culinary concept, from product
through recipes to follow-up marketing support, a customer experience the
Mohamed El Salawy, dynamic young marketing manager of UFS, says,
“Our focus lies in understanding our customers and designing solutions
specifically to meet their needs, using our expertise in taste, chefmanship, food
technology and service, as well as the right choice of Unilever Foodsolutions
products and brands.”
So who says that packaged goods cannot be healthy as well as tasty?
“As a leader in the global food market, we are committed to marketing
great tasting foods that will make the healthy choice an easy choice”, El
Salawy explains.
Food fashions are like ladies’ hemlines, they change all the time. “Around
the world there are huge cultural differences in people's attitudes towards food.
When it comes to developing our brands, we learn from all these shades
and nuances, aiming to provide options that reflect people's diverse tastes
and lifestyles.”
With such a large percentage of the population now eating meals away from
home on a regular basis, Unilever Foodsolutions is helping out by supplying
products that combine taste, consistent quality and healthier menu-options in a
cost-effective way. High on the list of healthier products are Hellmann’s Light
Mayonnaise, Bertolli Extra Virgin Olive Oil and the Flora range, for instance.
“Our consumer research tells us one key thing: people have higher
expectations than ever from the foods they buy. Solutions vary as widely as our
customers - products that add the right seasoning, flavour or texture, pre-
prepared ingredients that save time in a busy kitchen and new ways of serving
food on a large scale at consistent quality are just some examples.”
He goes on to explain, “We believe in supporting our customers by offering
them food solutions tailored to their needs. Hotels form a large part of our
business, and we try to be the chef’s best friend. Our ‘chefmanship’ aims to
save time – and ultimately money too – in terms of manpower, electricity, waste
and lost opportunities. Canteens and quick-service restaurants, which are
under extreme pressure to offer menus with healthier alternatives, are also
prime targets for the Foodsolutions service.”
UFS is constantly improving its supply chain processes, with the objective of
becoming the most reliable supply chain in the industry. Its brand teams and
operating divisions are supported by the Unilever Health Institute and its global
nutrition and health network.
Ultimately, UFS believes in helping consumers find healthier ways to eat
away from home by providing great tasting food that is the freshest it can be.
And freshness adds pizzazz to any menu.
Tel.: +9714 881 5552

Email: ufs.arabia@unilver.com

Unilever.qxp 1/4/2007 3:06 PM Page 1
Food & Beverage

Oodles of Taste
Unilever Foodsolutions offers a complete culinary

concept, from product through recipes to follow-up
marketing support, a customer experience the
Mohamed El Salawy
Marketing Manager
Unilever Foodsolutions
A regional giant whose parent company, Unilever, has a vast worldwide

presence, Unilever Bestfoods Foodsolutions was formed in 2003, when the
giant international food supplier joined forces with Bestfoods, which had been
operating in Saudi Arabia for over 20 years.
Partnering with leading distributors such as Binzager, Horeca and Raad
stores, Unilever Foodsolutions (UFS) has become the major provider of
complete foodstuffs in the Middle East, with leading brands such as Knorr,
Hellmann’s, Bertolli, Flora, Pfanni and Carte d’Or all on its menu.
Unilever Foodsolutions offers a complete culinary concept, from product
through recipes to follow-up marketing support, a customer experience the
Mohamed El Salawy, dynamic young marketing manager of UFS, says,
“Our focus lies in understanding our customers and designing solutions
specifically to meet their needs, using our expertise in taste, chefmanship, food
technology and service, as well as the right choice of Unilever Foodsolutions
products and brands.”
So who says that packaged goods cannot be healthy as well as tasty?
“As a leader in the global food market, we are committed to marketing
great tasting foods that will make the healthy choice an easy choice”, El
Salawy explains.
Food fashions are like ladies’ hemlines, they change all the time. “Around
the world there are huge cultural differences in people's attitudes towards food.
When it comes to developing our brands, we learn from all these shades
and nuances, aiming to provide options that reflect people's diverse tastes
and lifestyles.”
With such a large percentage of the population now eating meals away from
home on a regular basis, Unilever Foodsolutions is helping out by supplying
products that combine taste, consistent quality and healthier menu-options in a
cost-effective way. High on the list of healthier products are Hellmann’s Light
Mayonnaise, Bertolli Extra Virgin Olive Oil and the Flora range, for instance.
“Our consumer research tells us one key thing: people have higher
expectations than ever from the foods they buy. Solutions vary as widely as our
customers - products that add the right seasoning, flavour or texture, pre-
prepared ingredients that save time in a busy kitchen and new ways of serving
food on a large scale at consistent quality are just some examples.”
He goes on to explain, “We believe in supporting our customers by offering
them food solutions tailored to their needs. Hotels form a large part of our
business, and we try to be the chef’s best friend. Our ‘chefmanship’ aims to
save time – and ultimately money too – in terms of manpower, electricity, waste
and lost opportunities. Canteens and quick-service restaurants, which are
under extreme pressure to offer menus with healthier alternatives, are also
prime targets for the Foodsolutions service.”
UFS is constantly improving its supply chain processes, with the objective of
becoming the most reliable supply chain in the industry. Its brand teams and
operating divisions are supported by the Unilever Health Institute and its global
nutrition and health network.
Ultimately, UFS believes in helping consumers find healthier ways to eat
away from home by providing great tasting food that is the freshest it can be.
And freshness adds pizzazz to any menu.
Tel.: +9714 881 5552

Email: ufs.arabia@unilver.com

Baqer Mohebi 1- C.qxp 12/27/2006 1:16 PM Page 1
Food & Beverage

Bon Appetit
In a region where approximately 90 per cent of the population
are expatriates, taste-bud diversity is a must, and a little bit of
flavour from home is much appreciated. One company has
successfully made satisfying this market demand its niche for
over 75 years.
Dr. Zainal Mohebi, Chairman
From humble beginnings as one of the 15 really understand our clients and customers,
original outlets of the Dubai Souk, opened as well as our partners. Each has its own
eons ago in 1931, Baqer Mohebi needs and requirements and we make every
Establishment (BME) has grown to become effort to meet these, day in-day out."
one of the region's most respected marketers In maintaining this philosophy, BME has
of premium brands and now boasts a portfolio earned numerous accolades and reached
with stalwart house-hold brand names such as landmarks that include recently celebrating 40
Twining's, Evian and Volvic, Kimberley Clark years of partnership with Habanos of Cuba
and Habanos Cuban Cigars. and leading GCC sales for Puratos, Pal
The companies' strength is undoubtedly a International and Kimberly Clark.
reflection of its founding principles - values As well as FMCGs, in which BME
based on integrity, courage and commitment, distribution reaches all hypermarkets,
directed by a vision dedicated to forecasting supermarkets, wholesalers and a large
future needs and building successful number of groceries, the company has other
relationships. areas of operations too.
Having carried these values and their vision BME is a major supplier of institutional
through three generations, BME has products to catered hotels, cafes, restaurants,
introduced products and brands to the region, bakeries, catering houses, ship chandlers,
resulting in the advent of various niche seaports and airports throughout the region.
markets. Some of the partnerships BME has The company is also expanding the high
formed go back as far as five decades quality, exclusive products of its tobacco
and speak volumes of the foresight, portfolio. The exclusive 'La Casa Del Habano'
perseverance and management planning that retail franchise has become a
has gone into building the company in all major venture in its own right, with BME
its facets. operating seven boutiques in three countries,
Forming part of the Zainal Mohebi Group, making the company the largest operator of
BME is responsible for the marketing and the franchise worldwide. Aimed at the
distribution of premier Fast Moving Consumer discerning consumer, 'La Casa Del Habano'
Goods (FMCGs), filling this role by continually also complements BME's other retail
developing and expanding its core business. operations such as 'Le Tabac' (neighbourhood
This expansion has resulted in the company tobacconists) and 'Baqer Mohebi
opening outlets in Oman and Iran - with Qatar Supermarket.'
next on the list - and sees it now serve in Furthermore, and in line with the region's
excess of 4000 clients with 3000 SKUs from growth and development, BME is continually
over 30 multinational premium brands. strengthening and improving its core
"We have always focused on predicting capabilities. This includes developing new
market trends, needs and requirements - logistics and distribution networks,
and making sure our clients have what they strengthening operations, increasing
want - when they want it," explains SH Siadat, international marketing and partner solution,
BME general manager. "The incredible growth implementing high level management training
and development of the region makes it the and recruitment and continued investment in
perfect time for us to expand our operations technology and communications coupled with
and services to intelligent financial management.
other markets". From humble beginnings, BME has
Such growth can only come about through flourished into one the leading
the successful development of lasting distribution/retail outlets in the region,
relationships and is why 60 per cent of the highlighting just how much an Arab family
company's workforce is dedicated to sales company can achieve with the right vision and
and marketing. "We don't look at it as the proper skills.
marketing products, more like developing
relationships," adds Siadat. "This is through Tel.: +9714 396 9777
taking the time and devoting the resources to www.mohebi.com

Baqer Mohebi 1- C.qxp 12/27/2006 1:16 PM Page 1
Food & Beverage

Bon Appetit
In a region where approximately 90 per cent of the population
are expatriates, taste-bud diversity is a must, and a little bit of
flavour from home is much appreciated. One company has
successfully made satisfying this market demand its niche for
over 75 years.
Dr. Zainal Mohebi, Chairman
From humble beginnings as one of the 15 really understand our clients and customers,
original outlets of the Dubai Souk, opened as well as our partners. Each has its own
eons ago in 1931, Baqer Mohebi needs and requirements and we make every
Establishment (BME) has grown to become effort to meet these, day in-day out."
one of the region's most respected marketers In maintaining this philosophy, BME has
of premium brands and now boasts a portfolio earned numerous accolades and reached
with stalwart house-hold brand names such as landmarks that include recently celebrating 40
Twining's, Evian and Volvic, Kimberley Clark years of partnership with Habanos of Cuba
and Habanos Cuban Cigars. and leading GCC sales for Puratos, Pal
The companies' strength is undoubtedly a International and Kimberly Clark.
reflection of its founding principles - values As well as FMCGs, in which BME
based on integrity, courage and commitment, distribution reaches all hypermarkets,
directed by a vision dedicated to forecasting supermarkets, wholesalers and a large
future needs and building successful number of groceries, the company has other
relationships. areas of operations too.
Having carried these values and their vision BME is a major supplier of institutional
through three generations, BME has products to catered hotels, cafes, restaurants,
introduced products and brands to the region, bakeries, catering houses, ship chandlers,
resulting in the advent of various niche seaports and airports throughout the region.
markets. Some of the partnerships BME has The company is also expanding the high
formed go back as far as five decades quality, exclusive products of its tobacco
and speak volumes of the foresight, portfolio. The exclusive 'La Casa Del Habano'
perseverance and management planning that retail franchise has become a
has gone into building the company in all major venture in its own right, with BME
its facets. operating seven boutiques in three countries,
Forming part of the Zainal Mohebi Group, making the company the largest operator of
BME is responsible for the marketing and the franchise worldwide. Aimed at the
distribution of premier Fast Moving Consumer discerning consumer, 'La Casa Del Habano'
Goods (FMCGs), filling this role by continually also complements BME's other retail
developing and expanding its core business. operations such as 'Le Tabac' (neighbourhood
This expansion has resulted in the company tobacconists) and 'Baqer Mohebi
opening outlets in Oman and Iran - with Qatar Supermarket.'
next on the list - and sees it now serve in Furthermore, and in line with the region's
excess of 4000 clients with 3000 SKUs from growth and development, BME is continually
over 30 multinational premium brands. strengthening and improving its core
"We have always focused on predicting capabilities. This includes developing new
market trends, needs and requirements - logistics and distribution networks,
and making sure our clients have what they strengthening operations, increasing
want - when they want it," explains SH Siadat, international marketing and partner solution,
BME general manager. "The incredible growth implementing high level management training
and development of the region makes it the and recruitment and continued investment in
perfect time for us to expand our operations technology and communications coupled with
and services to intelligent financial management.
other markets". From humble beginnings, BME has
Such growth can only come about through flourished into one the leading
the successful development of lasting distribution/retail outlets in the region,
relationships and is why 60 per cent of the highlighting just how much an Arab family
company's workforce is dedicated to sales company can achieve with the right vision and
and marketing. "We don't look at it as the proper skills.
marketing products, more like developing
relationships," adds Siadat. "This is through Tel.: +9714 396 9777
taking the time and devoting the resources to www.mohebi.com

Food & Beverage
Good Food Good life
Nestlé ‘FoodServices’ vision is to be the respected and preferred, best

in class ‘FoodService’ Company to the relevant Out of Home (OOH)
channels in the Middle East, leading through people, branded solutions
and innovations. Their core values focus on high quality brands,
Rabie H. Issa,
products, systems and technology, service as well as solutions - in ‘FoodServices’
Business Manager
addition to expertise in customer and channel requirements. UAE & Oman
Chef Dian
Nestlé Middle East FZE

Nestlé is the number one Food and Beverage Company both in the world and in
the Middle East offering local consumers more than 50 popular brands in
categories such as Infant Nutrition, Healthcare Nutrition, Milks, Confectionery,
Coffee & Beverages, Culinary, Water, Cereals and Petcare.
Nestlé has been present in the Middle East for more than 70 years. Nestlé
Middle East FZE was formed in 1997, consolidating the company's presence in
the GCC, the Levant countries, Iran and Iraq.
Nestlé ‘FoodServices’
The Nestle ‘FoodServices’ Division in Nestlé Middle East is the ‘business to
business’ specialist, offering professional food and beverage solutions to
operators in the fast growing out-of-home industry. The portfolio contains unique
and strong consumer brands (e.g. Maggi, Nestlé, KitKat, Nido, Nestea, Nesquik,
CoffeeMate) as well as specific added value ‘foodservice’ solutions (e.g. Nescafé
office coffee solutions, Davigel frozen meal components, Chef culinary solutions)
suited to the various OOH channels, such as contract caterers, hotels, full
service restaurants, quick service restaurants, cafes and bakeries, business
(offices) as well as industry, education, transportation (airlines), health care,
leisure and sports, etc.
Tel.:+9714 408 8102

Email: rabie.issa@ae.nestle.com

Food & Beverage
Good Food Good life
Nestlé ‘FoodServices’ vision is to be the respected and preferred, best

in class ‘FoodService’ Company to the relevant Out of Home (OOH)
channels in the Middle East, leading through people, branded solutions
and innovations. Their core values focus on high quality brands,
Rabie H. Issa,
products, systems and technology, service as well as solutions - in ‘FoodServices’
Business Manager
addition to expertise in customer and channel requirements. UAE & Oman
Chef Dian
Nestlé Middle East FZE

Nestlé is the number one Food and Beverage Company both in the world and in
the Middle East offering local consumers more than 50 popular brands in
categories such as Infant Nutrition, Healthcare Nutrition, Milks, Confectionery,
Coffee & Beverages, Culinary, Water, Cereals and Petcare.
Nestlé has been present in the Middle East for more than 70 years. Nestlé
Middle East FZE was formed in 1997, consolidating the company's presence in
the GCC, the Levant countries, Iran and Iraq.
Nestlé ‘FoodServices’
The Nestle ‘FoodServices’ Division in Nestlé Middle East is the ‘business to
business’ specialist, offering professional food and beverage solutions to
operators in the fast growing out-of-home industry. The portfolio contains unique
and strong consumer brands (e.g. Maggi, Nestlé, KitKat, Nido, Nestea, Nesquik,
CoffeeMate) as well as specific added value ‘foodservice’ solutions (e.g. Nescafé
office coffee solutions, Davigel frozen meal components, Chef culinary solutions)
suited to the various OOH channels, such as contract caterers, hotels, full
service restaurants, quick service restaurants, cafes and bakeries, business
(offices) as well as industry, education, transportation (airlines), health care,
leisure and sports, etc.
Tel.:+9714 408 8102

Email: rabie.issa@ae.nestle.com

Food & Beverage
Choco’a Full of Taste One for the senses
Chocolate qualifies as the perfect gift for every occasion, As any good hotelier knows, the difference between
with increasing numbers of chocolatiers offering artistic good service and great service lies in taking care of
creations infused with delectable flavour the finer details.
This is where M & M General Trading can help. As a former

Food and Beverage Director with several five star hotels across
the UAE, M & M Trading’s General Manager, Marco Carstanjen,
Naughty but nice, chocolate can trace its specialising in chocolate and everything has the know-how to satisfy every hospitality industry whim
origins back two thousand years to the related to it, saying “These days, you may when it comes to making these little differences. With his
tropical rainforests of the Americas. A find chocolates in clothes stores or in gift experience added to his proverbial Teutonic efficiency,
sought-after delicacy, chocolate’s popularity shops. For them, chocolate is like an Carstanjen quickly ascertained where and how, in subtle ways,
flourished in Europe centuries later, and accessory to their main product line; five star hotels could improve on services and decided to do
remains unabated today. Full of healthy for us, it is our product line.” With over 12 something about it. This meant bringing in products to make
antioxidants and oodles of taste, chocolate years experience, Lebanon-born Hamzeh the guest feel pampered, and what better place to start than
tempts palates worldwide. Fine chocolate believes his success is fuelled by a cosy with coffee?
represents both the ideal gift and an family atmosphere combined with a highly With the launch of M & M General Trading in 2006, the Marco Carstanjen,
irresistible self-indulgence. Its cultural qualified team behind the scenes, company began providing the upmarket hospitality industry General Manager
importance in Dubai and the Middle East including two awardwinning French Chefs. with a private label, top-end Italian coffee, as well as supplying
underscores the Middle Eastern concepts of Hamzeh believes in the importance of the custom made machinery designed for making the 'perfect' cup. Not content to stop there, M & M
generosity and hospitality, often centred on branding, stating “We know that in order followed their gourmet coffee venture by introducing high quality wine cabinets from France, luxurious
edible gift giving. It qualifies as the perfect to succeed, along with the quality and linen, crockery and glassware from Germany, glamorous beauty products from the UK and designer
gift for every occasion, with increasing service, image plays a major role. That is water coolers from Canada.
numbers of chocolatiers offering artistic why we are focusing on branding the "Our objective is to source the best for the best", he says, "Nothing else will do". As well as the
creations infused with delectable flavour, name ChoCo’a with our blue cocoa magic aroma of the perfect cup and the lasting impression it makes on the palate, M & M understand
Dubai’s chocolate business is booming and leaf logo.” the importance of providing the guest with comfort and serenity through the senses such as sight
leaving consumers begging for more. With expansion and franchise plans and touch. "If the senses are pleased, then so too is the guest", Carstanjen adds.
ChoCo’a is a Dubai-based chocolatier and underway, ChoCo’a has recruited a new Given the rabid competition at the top end of the Dubai hospitality industry, it is the smallest of
patisserie that is capitalising on this sales team to “Enlighten people about subtleties that can make a huge subliminal difference to the consumer and mean guest loyalty and
popularity. chocolate, the art of chocolate, how to positive word-of-mouth. This effectively translates in greater opportunities and market-share for service
Defined as a “treat for your senses”, it’s appreciate chocolate and why chocolate is a providers. With M&M General Trading, hospitality sourcing is elevated to an art tempered by
Dubai’s answer to understanding gourmet necessity.” practicality and savoir faire.
chocolate and the finesse required in
creating the perfect blend. ChoCo’a founder Tel.: +9714 340 9013 Tel.:+9716 5574993
Assem Hamzeh prides himself on www.chocoachocolate.com www.mnmtrade.com

Food & Beverage
Choco’a Full of Taste One for the senses
Chocolate qualifies as the perfect gift for every occasion, As any good hotelier knows, the difference between
with increasing numbers of chocolatiers offering artistic good service and great service lies in taking care of
creations infused with delectable flavour the finer details.
This is where M & M General Trading can help. As a former

Food and Beverage Director with several five star hotels across
the UAE, M & M Trading’s General Manager, Marco Carstanjen,
Naughty but nice, chocolate can trace its specialising in chocolate and everything has the know-how to satisfy every hospitality industry whim
origins back two thousand years to the related to it, saying “These days, you may when it comes to making these little differences. With his
tropical rainforests of the Americas. A find chocolates in clothes stores or in gift experience added to his proverbial Teutonic efficiency,
sought-after delicacy, chocolate’s popularity shops. For them, chocolate is like an Carstanjen quickly ascertained where and how, in subtle ways,
flourished in Europe centuries later, and accessory to their main product line; five star hotels could improve on services and decided to do
remains unabated today. Full of healthy for us, it is our product line.” With over 12 something about it. This meant bringing in products to make
antioxidants and oodles of taste, chocolate years experience, Lebanon-born Hamzeh the guest feel pampered, and what better place to start than
tempts palates worldwide. Fine chocolate believes his success is fuelled by a cosy with coffee?
represents both the ideal gift and an family atmosphere combined with a highly With the launch of M & M General Trading in 2006, the Marco Carstanjen,
irresistible self-indulgence. Its cultural qualified team behind the scenes, company began providing the upmarket hospitality industry General Manager
importance in Dubai and the Middle East including two awardwinning French Chefs. with a private label, top-end Italian coffee, as well as supplying
underscores the Middle Eastern concepts of Hamzeh believes in the importance of the custom made machinery designed for making the 'perfect' cup. Not content to stop there, M & M
generosity and hospitality, often centred on branding, stating “We know that in order followed their gourmet coffee venture by introducing high quality wine cabinets from France, luxurious
edible gift giving. It qualifies as the perfect to succeed, along with the quality and linen, crockery and glassware from Germany, glamorous beauty products from the UK and designer
gift for every occasion, with increasing service, image plays a major role. That is water coolers from Canada.
numbers of chocolatiers offering artistic why we are focusing on branding the "Our objective is to source the best for the best", he says, "Nothing else will do". As well as the
creations infused with delectable flavour, name ChoCo’a with our blue cocoa magic aroma of the perfect cup and the lasting impression it makes on the palate, M & M understand
Dubai’s chocolate business is booming and leaf logo.” the importance of providing the guest with comfort and serenity through the senses such as sight
leaving consumers begging for more. With expansion and franchise plans and touch. "If the senses are pleased, then so too is the guest", Carstanjen adds.
ChoCo’a is a Dubai-based chocolatier and underway, ChoCo’a has recruited a new Given the rabid competition at the top end of the Dubai hospitality industry, it is the smallest of
patisserie that is capitalising on this sales team to “Enlighten people about subtleties that can make a huge subliminal difference to the consumer and mean guest loyalty and
popularity. chocolate, the art of chocolate, how to positive word-of-mouth. This effectively translates in greater opportunities and market-share for service
Defined as a “treat for your senses”, it’s appreciate chocolate and why chocolate is a providers. With M&M General Trading, hospitality sourcing is elevated to an art tempered by
Dubai’s answer to understanding gourmet necessity.” practicality and savoir faire.
chocolate and the finesse required in
creating the perfect blend. ChoCo’a founder Tel.: +9714 340 9013 Tel.:+9716 5574993
Assem Hamzeh prides himself on www.chocoachocolate.com www.mnmtrade.com

"Ideas and facts communicated well
become information and knowledge. And
knowledge, as we all know, is power". CHAPTER 18
The Arts & Media
Courtesy of Aziz Shah

"Ideas and facts communicated well
become information and knowledge. And
knowledge, as we all know, is power". CHAPTER 18
The Arts & Media
Courtesy of Aziz Shah

flip media - with modi.qxp 12/28/2006 11:16 AM Page 1
The Arts & Media

Flipping Bigger and Better!
In just four short years, the team at Flip Media has built an
outstanding reputation as the largest, independent,
interactive media consultancy in the Middle East. Regarded
www
www.flipco
lipcorrp.com
as the region's online and interactive media experts, Flip
Media provides award winning creative work to regional and
international accounts and develops unique interactive
media products and technologies.
2006 has proved to be an outstanding year for clients in maximizing online communication to Podcasts and mass publishing of blogs are
Flip Media and records show the agency to be its full potential." just the start of this. The Internet has always
on track for further success and growth. Flip In order to support the agency's growth and adhered to open platforms and common
Media's creative talents have seen the agency strategy of continual innovation and standards for technology and Web 2.0 will see
garnered with an impressive tally of 38 excellence, Flip Media has established Flip this ethos of collaboration further enhanced",
international and regional awards this year Labs as an internal research and development says Dinesh.
alone. So far Flip Media has received 2 Summit division to facilitate technological The agency has made a number of high
International Awards, 3 Bahrain Web Awards developments and establish best practices. profile senior appointments to expand the
and 14 awards at the recent Pan Arab Web Existing products have been updated to offer team's resources. With the addition of multiple
Awards. At the UAE Web Awards held in users more comprehensive features. Brand creative directors, Flip Media has increased
March, Flip Media scooped the board taking a Central, the agency's 3rd party verified and studio capabilities and client servicing has
total of 18 out of 36 awards and receiving the online media tracking service for advertising been proactively expanded to support client
ceremony's highest honour, the prestigious and media agencies has recently incorporated requirements. Sister company Neo Digital
Sheikh Hamdan bin Rashid Al Maktoum Award DoubleClickTM - an optional ad delivery and which specializes in online media buying and
for 'Website of the Year' for the Mercedes-Benz 3rd-party tracking mechanism regarded as the planning, has expanded their team and now
B Class website: www.mb-me.com/bclass premiere advertising serving solution. handles media planning and purchasing for
New account wins have been significant Content management has been made even over 50 brands. The team has grown to 65
with over 20 new accounts added to the easier with the second version of Chameleon, employees based in the UAE, Bahrain, India
agency's roster of clients. International names Flip Media's dedicated website content and Germany, headquartered from Dubai
such as Air Miles, Procter & Gamble, management software. Dinesh Lalvani, Media City.
Panasonic Middle East and Nestlé, along with Founder and Group Creative Director, Flip "Teamwork and understanding are essential
regional power brands like Qatar Airways, Media explains: "Chameleon is a modular when you are working in a fast paced and
Wataniya Telecom and Dubai Festival City have application which can be easily and quickly dynamic environment. We organize a lot of
engaged Flip Media to develop and expand adapted to accommodate specific client activities outside of the office, so that we have
their online presence and integrated marketing needs. We have made the user interface more the opportunity to socialize and relax with each
communications activities. Flip Media's client friendly and functional, and have developed a other as friends, not just as colleagues", adds
portfolio is certainly indicative of their market powerful eCommerce application which Martin. "Corporate social responsibility also
share and the agency is immensely proud of expands capabilities to include secure online plays an important part of our working life and
its long-standing relationships with Emaar, ordering and purchasing. We are especially we have developed a number of websites and
Mercedes-Benz, Damas, Motorola, Bahrain proud of the website we created for Nayomi - online campaigns free of charge for charities
Formula 1, MMI and Marriott Hotels. www.nayomi.com.sa - which reflects how and good causes."
According to Martin Diessner, CEO, Flip Chameleon can be seamlessly integrated with With the opening of an office in Bahrain and
Media, "2006 has proved to be an incredible back-end administration systems to facilitate increased GCC-wide business, regional expansion
year and it's great to see all of our hard work online shopping in both English and Arabic." is certainly in the pipeline. Over the next year, Flip
coming to fruition. We've significantly enhanced Flip Media take their role as ambassadors Media plans to significantly expand their services
our reputation by consistently winning new high for technological development seriously: "With to meet the needs of the fast growing Abu Dhabi,
profile regional and international business and the advent of Web 2.0, the Internet will become Qatar and Saudi markets.
in attracting the best people in the industry to even more user friendly and responsive. There
join us. We have ambitious plans to launch new will be improved opportunities for social Tel.: +9714 391 1612
Dinesh Lalvani - Founder and Group Creative Director, Martin Diessner - CEO
products and services which will assist our networking and new technologies such as Website: www.flipcorp.com

flip media - with modi.qxp 12/28/2006 11:16 AM Page 1
The Arts & Media

Flipping Bigger and Better!
In just four short years, the team at Flip Media has built an
outstanding reputation as the largest, independent,
interactive media consultancy in the Middle East. Regarded
www
www.flipco
lipcorrp.com
as the region's online and interactive media experts, Flip
Media provides award winning creative work to regional and
international accounts and develops unique interactive
media products and technologies.
2006 has proved to be an outstanding year for clients in maximizing online communication to Podcasts and mass publishing of blogs are
Flip Media and records show the agency to be its full potential." just the start of this. The Internet has always
on track for further success and growth. Flip In order to support the agency's growth and adhered to open platforms and common
Media's creative talents have seen the agency strategy of continual innovation and standards for technology and Web 2.0 will see
garnered with an impressive tally of 38 excellence, Flip Media has established Flip this ethos of collaboration further enhanced",
international and regional awards this year Labs as an internal research and development says Dinesh.
alone. So far Flip Media has received 2 Summit division to facilitate technological The agency has made a number of high
International Awards, 3 Bahrain Web Awards developments and establish best practices. profile senior appointments to expand the
and 14 awards at the recent Pan Arab Web Existing products have been updated to offer team's resources. With the addition of multiple
Awards. At the UAE Web Awards held in users more comprehensive features. Brand creative directors, Flip Media has increased
March, Flip Media scooped the board taking a Central, the agency's 3rd party verified and studio capabilities and client servicing has
total of 18 out of 36 awards and receiving the online media tracking service for advertising been proactively expanded to support client
ceremony's highest honour, the prestigious and media agencies has recently incorporated requirements. Sister company Neo Digital
Sheikh Hamdan bin Rashid Al Maktoum Award DoubleClickTM - an optional ad delivery and which specializes in online media buying and
for 'Website of the Year' for the Mercedes-Benz 3rd-party tracking mechanism regarded as the planning, has expanded their team and now
B Class website: www.mb-me.com/bclass premiere advertising serving solution. handles media planning and purchasing for
New account wins have been significant Content management has been made even over 50 brands. The team has grown to 65
with over 20 new accounts added to the easier with the second version of Chameleon, employees based in the UAE, Bahrain, India
agency's roster of clients. International names Flip Media's dedicated website content and Germany, headquartered from Dubai
such as Air Miles, Procter & Gamble, management software. Dinesh Lalvani, Media City.
Panasonic Middle East and Nestlé, along with Founder and Group Creative Director, Flip "Teamwork and understanding are essential
regional power brands like Qatar Airways, Media explains: "Chameleon is a modular when you are working in a fast paced and
Wataniya Telecom and Dubai Festival City have application which can be easily and quickly dynamic environment. We organize a lot of
engaged Flip Media to develop and expand adapted to accommodate specific client activities outside of the office, so that we have
their online presence and integrated marketing needs. We have made the user interface more the opportunity to socialize and relax with each
communications activities. Flip Media's client friendly and functional, and have developed a other as friends, not just as colleagues", adds
portfolio is certainly indicative of their market powerful eCommerce application which Martin. "Corporate social responsibility also
share and the agency is immensely proud of expands capabilities to include secure online plays an important part of our working life and
its long-standing relationships with Emaar, ordering and purchasing. We are especially we have developed a number of websites and
Mercedes-Benz, Damas, Motorola, Bahrain proud of the website we created for Nayomi - online campaigns free of charge for charities
Formula 1, MMI and Marriott Hotels. www.nayomi.com.sa - which reflects how and good causes."
According to Martin Diessner, CEO, Flip Chameleon can be seamlessly integrated with With the opening of an office in Bahrain and
Media, "2006 has proved to be an incredible back-end administration systems to facilitate increased GCC-wide business, regional expansion
year and it's great to see all of our hard work online shopping in both English and Arabic." is certainly in the pipeline. Over the next year, Flip
coming to fruition. We've significantly enhanced Flip Media take their role as ambassadors Media plans to significantly expand their services
our reputation by consistently winning new high for technological development seriously: "With to meet the needs of the fast growing Abu Dhabi,
profile regional and international business and the advent of Web 2.0, the Internet will become Qatar and Saudi markets.
in attracting the best people in the industry to even more user friendly and responsive. There
join us. We have ambitious plans to launch new will be improved opportunities for social Tel.: +9714 391 1612
Dinesh Lalvani - Founder and Group Creative Director, Martin Diessner - CEO
products and services which will assist our networking and new technologies such as Website: www.flipcorp.com

Jiwin.qxp 12/28/2006 4:25 PM Page 1
The Arts & Media

Spin Supreme
With the power of PR reaching levels of acceptability that mere advertising

cannot dream to aspire to, welcome to JiWin, a subsidiary of the Dubai
Press Club. In line with the emirate's corporate ethos of jumping into the
race with a view to winning, this new PR firm provides end-to-end public
relations consultancy with a difference. Not only does a mission to uplift the
industry's professional standards guide them; they are also fuelled by a
relentless desire to be the first, the biggest and of course, the best.
As the exclusive affiliate of global

public relations heavyweight,
Burson-Mastellar for the Middle East
region, JiWin's strengths include its
high profile and strong relationships
with media in broadsheet, consumer
and trade publications, as well as
television, radio and on-line news
portals too. For a company that only
set up shop in 2005, it already has
considerable experience handling
PR for companies in a dizzying
variety of sectors ranging from
finance, media, education,
healthcare and property, to
biotechnology, microelectronics,
energy, entertainment, leisure, and
aerospace to boot.
Thanks to its top notch,
diversified team, that exudes the
type of multi-tasking prowess
needed for the job, JiWin also
undertakes the management of
JiWin’s role is pivotal in developing a powerful integrated communication strategy that
strategic communications for underscores Dubai’s growing kudos regionally and worldwide
leading events such as the Dubai
International Film Festival and the understand the dynamics of both regional and structures. Given its long presence in the market
Arab Strategy Forum. "We work by international media and to set new standards for the through the Dubai Press Club, JiWin is uniquely
understanding the brand and then PR industry in the region. It was a natural positioned to provide strategic advice on market
creatively developing PR ideas and progression, therefore, to establish a fully fledged entry and access, and issues management,"
executing them through a variety of PR agency that could respond directly to this new Mamoon Sbeih, says.
vehicles", explains Mamoon Sbeih, demand." Headquartered at Dubai Media City, JiWin
Managing Director, JiWin. "We seek Reading like a who's who list of the highest provides clients with the full gamut of
a long-term partnership with order, among the blue-chip retainer ships secured ommunications support including communications
companies based on reliable and by JiWin are Dubai Holding, Dubai Aerospace strategy development, media relations, public
quality services", he adds. Enterprise, du, Colliers International, the Dubai affairs, crisis management, media training and event
Receptive market conditions and International Film Festival and Dubai TV. management. With an in-house research capacity
high-powered contacts Not content to rest on its laurels however, JiWin is handling local market intelligence on the media
notwithstanding, the luminary rapidly expanding this high-profile portfolio of environment and bespoke reports for clients
behind the success of this 50-strong clients to develop a regional and global seeking to better understand their stakeholder base
PR firm is undoubtedly Mona Al client base. and raise their brand awareness, they have the
Marri, Chairperson of Dubai Press With professionals from various industry ability to raise the bar on expectations and
Club and CEO of JiWin. She backgrounds, representing over 10 nationalities, deliverables too.
explains: "The Dubai Press Club the consultancy's core strength lies in its As if all of the above were not sufficient, thanks to
has, over the years, successfully understanding of the regional business climate - its global network of affiliates, JiWin secures
provided media relations support to the commercial environment but also the regulatory impressive outreach that stretches across the Arab
various government and corporate and legislative one. "We provide not only the world and Indian Subcontinent all the way to North
clients in the Arab market," she best in PR consultancy but also the region's most Africa, Western Europe and the US. Can you beat
says. "These clients are increasingly Mamoon Sbeih, Managing Director, JiWin, is the effective public affairs advice and counsel. It is an that?
looking for more sophisticated and foundation upon which this consultancy is area where we expect to see strong growth, as
growing to fit the needs of its client base, which
strategic corporate communications global corporates increasingly acknowledge the Tel.: +9714 361 3333
Mona Al Marri, Chairperson of Dubai Press Club and CEO of JiWin represents the new breed of enlightened is also expanding in line with Dubai’s
Arab woman that is powering the emirate’s vision of a successful Knowledge Economy. counsel. JiWin is ideally placed to outstanding development in all sectors need to understand local regulatory and legislative www.jiwin.ae

Jiwin.qxp 12/28/2006 4:25 PM Page 1
The Arts & Media

Spin Supreme
With the power of PR reaching levels of acceptability that mere advertising

cannot dream to aspire to, welcome to JiWin, a subsidiary of the Dubai
Press Club. In line with the emirate's corporate ethos of jumping into the
race with a view to winning, this new PR firm provides end-to-end public
relations consultancy with a difference. Not only does a mission to uplift the
industry's professional standards guide them; they are also fuelled by a
relentless desire to be the first, the biggest and of course, the best.
As the exclusive affiliate of global

public relations heavyweight,
Burson-Mastellar for the Middle East
region, JiWin's strengths include its
high profile and strong relationships
with media in broadsheet, consumer
and trade publications, as well as
television, radio and on-line news
portals too. For a company that only
set up shop in 2005, it already has
considerable experience handling
PR for companies in a dizzying
variety of sectors ranging from
finance, media, education,
healthcare and property, to
biotechnology, microelectronics,
energy, entertainment, leisure, and
aerospace to boot.
Thanks to its top notch,
diversified team, that exudes the
type of multi-tasking prowess
needed for the job, JiWin also
undertakes the management of
JiWin’s role is pivotal in developing a powerful integrated communication strategy that
strategic communications for underscores Dubai’s growing kudos regionally and worldwide
leading events such as the Dubai
International Film Festival and the understand the dynamics of both regional and structures. Given its long presence in the market
Arab Strategy Forum. "We work by international media and to set new standards for the through the Dubai Press Club, JiWin is uniquely
understanding the brand and then PR industry in the region. It was a natural positioned to provide strategic advice on market
creatively developing PR ideas and progression, therefore, to establish a fully fledged entry and access, and issues management,"
executing them through a variety of PR agency that could respond directly to this new Mamoon Sbeih, says.
vehicles", explains Mamoon Sbeih, demand." Headquartered at Dubai Media City, JiWin
Managing Director, JiWin. "We seek Reading like a who's who list of the highest provides clients with the full gamut of
a long-term partnership with order, among the blue-chip retainer ships secured ommunications support including communications
companies based on reliable and by JiWin are Dubai Holding, Dubai Aerospace strategy development, media relations, public
quality services", he adds. Enterprise, du, Colliers International, the Dubai affairs, crisis management, media training and event
Receptive market conditions and International Film Festival and Dubai TV. management. With an in-house research capacity
high-powered contacts Not content to rest on its laurels however, JiWin is handling local market intelligence on the media
notwithstanding, the luminary rapidly expanding this high-profile portfolio of environment and bespoke reports for clients
behind the success of this 50-strong clients to develop a regional and global seeking to better understand their stakeholder base
PR firm is undoubtedly Mona Al client base. and raise their brand awareness, they have the
Marri, Chairperson of Dubai Press With professionals from various industry ability to raise the bar on expectations and
Club and CEO of JiWin. She backgrounds, representing over 10 nationalities, deliverables too.
explains: "The Dubai Press Club the consultancy's core strength lies in its As if all of the above were not sufficient, thanks to
has, over the years, successfully understanding of the regional business climate - its global network of affiliates, JiWin secures
provided media relations support to the commercial environment but also the regulatory impressive outreach that stretches across the Arab
various government and corporate and legislative one. "We provide not only the world and Indian Subcontinent all the way to North
clients in the Arab market," she best in PR consultancy but also the region's most Africa, Western Europe and the US. Can you beat
says. "These clients are increasingly Mamoon Sbeih, Managing Director, JiWin, is the effective public affairs advice and counsel. It is an that?
looking for more sophisticated and foundation upon which this consultancy is area where we expect to see strong growth, as
growing to fit the needs of its client base, which
strategic corporate communications global corporates increasingly acknowledge the Tel.: +9714 361 3333
Mona Al Marri, Chairperson of Dubai Press Club and CEO of JiWin represents the new breed of enlightened is also expanding in line with Dubai’s
Arab woman that is powering the emirate’s vision of a successful Knowledge Economy. counsel. JiWin is ideally placed to outstanding development in all sectors need to understand local regulatory and legislative www.jiwin.ae

The Arts & Media
Global Appeal
While traditional Emirati pursuits have provided the
seed of the sporting scene in Dubai, other sports are
now making their way into the hearts of fans and are
becoming big business along the way.
Leconte, Vijay Amritraj, Guy Forget and Mansour Bahrami

battled it out in front of sell-out crowds of over 5000 in
Dubai's idyllic Madinat Jumeirah. Despite initial
scepticism, Delwood forged ahead and created one of
the sporting highlights of 2005 for the Middle East.
"Tennis is the passion of all of us at Delwood and our
personal long term friendship with many of the players
has enabled us to pull off such a successful first event",
Duty Free Tennis tournament enthused Dowlatshahi. "We thought that because
The International Cricket Council forgotten the local scene either,
has moved their headquarters to retaining a strong commitment to Dubai has such great ATP and WTA tour events, The
Dubai, there is the newly minted community sports initiatives and Legends would be an added value to tennis in the UAE",
Manchester United Soccer School charity events as well. he added.
in the upcoming multi-million dollar As far as sports marketing is "Firstly, everyone can relate to senior’s tennis - if you
'Dubai Sports City' development concerned, Delwood offers a full have followed the careers of the stars, it's nostalgic to see
and with major events like the range of expertise, from public them again. They are all still artists in some way."
Desert Classic and the Duty relations, sponsorship, budgeting "Secondly tennis is entertainment and that's what we
Free Tennis tournament, the and marketing, to venue are interested in. Tennis has to be fun."
region is well armed to compete management for sports, leisure In addition, The Legends' ancillary events were equally
with the rest of the world in the and artistic productions in the successful: a kids' day hosted by the Jumeirah Beach
arena of major, top-dollar Middle East. The bulk of Hotel gathered almost 300 children and a glamorous gala
sporting events. Delwood's success, however, has dinner with some 650 guests that raised more than Dh
Delwood Sports Marketing, a been in putting together major 400,000 for the two supported charities, the Dubai Centre
division of Delwood Consultancy sporting events. for Special Needs and the Little Dreams Foundation. The
Services, is on the cusp of this Unlike other success stories, event was capped off with 300 VVIP's being invited to the
trend and is consistently bringing Delwood Sports Marketing did not Phil Collins concert.
the highest-profile sporting events start 'small'. The companies’ Another coup on Delwood's list of acolades was the
to the UAE. Conceived by the flagship event to date has return of the Harlem Globetrotters to the Middle East for
charismatic Farbod Dowlatshahi, undoubtedly been The Legends their first tour in 19 years. The most successful and
the company president and an ‘Rock’ Dubai, the first senior indoor famous sports team in history, the Globetrotters spent four
avid sports and culture enthusiast tennis exhibition in the GCC. sold-out days in Dubai in April 2006 as part of their 80th
who saw a city aching for sports Names such as Björn Borg, Ilie anniversary world tour, displaying their athletic prowess to
Farbod Dowlatshahi, President
entertainment, Delwood hasn't Nastase, Michael Stich, Henri more than 11,000 enthusiastic fans.

The Arts & Media
Global Appeal
While traditional Emirati pursuits have provided the
seed of the sporting scene in Dubai, other sports are
now making their way into the hearts of fans and are
becoming big business along the way.
Leconte, Vijay Amritraj, Guy Forget and Mansour Bahrami

battled it out in front of sell-out crowds of over 5000 in
Dubai's idyllic Madinat Jumeirah. Despite initial
scepticism, Delwood forged ahead and created one of
the sporting highlights of 2005 for the Middle East.
"Tennis is the passion of all of us at Delwood and our
personal long term friendship with many of the players
has enabled us to pull off such a successful first event",
Duty Free Tennis tournament enthused Dowlatshahi. "We thought that because
The International Cricket Council forgotten the local scene either,
has moved their headquarters to retaining a strong commitment to Dubai has such great ATP and WTA tour events, The
Dubai, there is the newly minted community sports initiatives and Legends would be an added value to tennis in the UAE",
Manchester United Soccer School charity events as well. he added.
in the upcoming multi-million dollar As far as sports marketing is "Firstly, everyone can relate to senior’s tennis - if you
'Dubai Sports City' development concerned, Delwood offers a full have followed the careers of the stars, it's nostalgic to see
and with major events like the range of expertise, from public them again. They are all still artists in some way."
Desert Classic and the Duty relations, sponsorship, budgeting "Secondly tennis is entertainment and that's what we
Free Tennis tournament, the and marketing, to venue are interested in. Tennis has to be fun."
region is well armed to compete management for sports, leisure In addition, The Legends' ancillary events were equally
with the rest of the world in the and artistic productions in the successful: a kids' day hosted by the Jumeirah Beach
arena of major, top-dollar Middle East. The bulk of Hotel gathered almost 300 children and a glamorous gala
sporting events. Delwood's success, however, has dinner with some 650 guests that raised more than Dh
Delwood Sports Marketing, a been in putting together major 400,000 for the two supported charities, the Dubai Centre
division of Delwood Consultancy sporting events. for Special Needs and the Little Dreams Foundation. The
Services, is on the cusp of this Unlike other success stories, event was capped off with 300 VVIP's being invited to the
trend and is consistently bringing Delwood Sports Marketing did not Phil Collins concert.
the highest-profile sporting events start 'small'. The companies’ Another coup on Delwood's list of acolades was the
to the UAE. Conceived by the flagship event to date has return of the Harlem Globetrotters to the Middle East for
charismatic Farbod Dowlatshahi, undoubtedly been The Legends their first tour in 19 years. The most successful and
the company president and an ‘Rock’ Dubai, the first senior indoor famous sports team in history, the Globetrotters spent four
avid sports and culture enthusiast tennis exhibition in the GCC. sold-out days in Dubai in April 2006 as part of their 80th
who saw a city aching for sports Names such as Björn Borg, Ilie anniversary world tour, displaying their athletic prowess to
Farbod Dowlatshahi, President
entertainment, Delwood hasn't Nastase, Michael Stich, Henri more than 11,000 enthusiastic fans.

For Delwood General finalists Ivory Coast and VfB
Manager, Eric Gottschalk, Stuttgart for friendlies at the Tennis celebrity Bjorn Borg and young
tennis enthusiasts join forces
inviting the Globetrotters to Dubai Cultural Sports Club.
Dubai represented an obvious Delwood is also responsible
choice given the team's for introducing Futsal - the FIFA-
immense popularity. "There is recognised five-a-side indoor
hardly any activity on offer in football game played
Dubai that caters to families. professionally in more than 70
Concerts, horse races, golf and countries - to the region. To this
rugby are for adults, but the end, Delwood has already
Harlem Globetrotters fascinate hosted The Futsal Cup, a 16-
the five-year-old as much as his team competition, at Hayya!
or her grandparents. It's the Meadows Village, and a
perfect show - you don't want permanent adults Futsal league
to miss it and you want to see it staring in late 2006. Because
again as soon as you have it is played indoors, Futsal
experienced it once. It is is a natural choice for the UAE
the perfect combination of and Delwood's goal is to
fun, entertainment and nurture the game in the
competitive sport." country and promote official
January 2006 marked another UAE representation at future
first for Delwood when they GCC and Asian competitions.
organised the Dubai Soccer Gottschalk also stresses that
Friendlies under the patronage Delwood events are family
of His Highness Sheikh Hamdan oriented, which is important
bin Mohammed bin Rashid Al because families in the region
Maktoum. On behalf of Dubai's are very tight-knit and because
Department of Tourism and health and sports education
Commerce Marketing and main starts in the family setting, where
sponsor Alpha Tours, Delwood life-long attitudes to fitness are
was responsible for bringing developed.
together FC Bayern Munich and It is for this reason that
FC Zürich, VfB Stuttgart and FC Delwood is committed to
Zürich and World Cup 2006 ensuring physical education
Bringing sports to youngsters

with special needs
becomes more mainstream in the GCC, Another challenge Dowlatshahi identifies is As for the success of the company,
which it hopes will help combat the growing making corporate sponsors aware of the value Dowlatshahi attributes this to a focus on
problem of obesity and keep the population of big-ticket charity-driven events to their quality, not quantity. "We always try to secure
stronger and fitter. As such, the company plans communications strategies. In a market the best: the best venue, the best
to bring the Futsal concept into the education already awash with corporate hospitality entertainment, the best food, and so on." This
system and, through initiatives such as football schemes, a Delwood event can provide a fresh success, is expected to continue in the
clinics, create more opportunities for youth alternative to the well-worn annual path of future. Nevertheless, he is reticent about
involvement in sports. Dubai's social events. If event organizers learn what it is that Delwood has in store.
This includes the ITF Junior Tennis to synchronize their calendars and strategize "Delwood will always be interested in trendy
Championship, currently in its fifth year, which as to how they can complement, and not sports and sports that cater to families, but
has become the biggest international junior compete, with each other, the sky is the limit, they have to fit in with our objectives, just like
tournament in the GCC with more than 200 he says. the Futsal. We like to be forerunners in certain
participants from 40 countries competing. "Bill Gates has changed the world by taking areas and if you take a look at what the
The category four event supports grass the concept, 'you are what you give' to its UAE has to offer today and what is missing
roots tennis in the UAE and gives local talent a logical end - companies sharing their multi- you might guess the next big project we have
chance to compete at the international level. million dollar profits with those who are less in mind."
For Dowlatshahi, the major difficulty in fortunate", said Dowlatshahi. Baseball? American football? Skiing?
developing grassroots sporting education is Accordingly, each Delwood event has a Whatever will be the next sport to benefit from
changing corporate attitudes toward specific charity beneficiary that works with Delwood's largesse, it is sure to take off in the
investment: "Building programmes like this is children and underscores the link between Emirates and to continue to benefit the next
anything but commercial, especially for the sports and community. Particular beneficiaries generation of fans and players alike.
first few years", he argues. "Making all are the Dubai Centre for Special Needs, the
parties involved understand, this is our Little Dreams Foundation and the King Hussein Tel.: +9714 368 1548
main challenge." Centre for Cancer. www.delwoodsportsmarketing.com

For Delwood General finalists Ivory Coast and VfB
Manager, Eric Gottschalk, Stuttgart for friendlies at the Tennis celebrity Bjorn Borg and young
tennis enthusiasts join forces
inviting the Globetrotters to Dubai Cultural Sports Club.
Dubai represented an obvious Delwood is also responsible
choice given the team's for introducing Futsal - the FIFA-
immense popularity. "There is recognised five-a-side indoor
hardly any activity on offer in football game played
Dubai that caters to families. professionally in more than 70
Concerts, horse races, golf and countries - to the region. To this
rugby are for adults, but the end, Delwood has already
Harlem Globetrotters fascinate hosted The Futsal Cup, a 16-
the five-year-old as much as his team competition, at Hayya!
or her grandparents. It's the Meadows Village, and a
perfect show - you don't want permanent adults Futsal league
to miss it and you want to see it staring in late 2006. Because
again as soon as you have it is played indoors, Futsal
experienced it once. It is is a natural choice for the UAE
the perfect combination of and Delwood's goal is to
fun, entertainment and nurture the game in the
competitive sport." country and promote official
January 2006 marked another UAE representation at future
first for Delwood when they GCC and Asian competitions.
organised the Dubai Soccer Gottschalk also stresses that
Friendlies under the patronage Delwood events are family
of His Highness Sheikh Hamdan oriented, which is important
bin Mohammed bin Rashid Al because families in the region
Maktoum. On behalf of Dubai's are very tight-knit and because
Department of Tourism and health and sports education
Commerce Marketing and main starts in the family setting, where
sponsor Alpha Tours, Delwood life-long attitudes to fitness are
was responsible for bringing developed.
together FC Bayern Munich and It is for this reason that
FC Zürich, VfB Stuttgart and FC Delwood is committed to
Zürich and World Cup 2006 ensuring physical education
Bringing sports to youngsters

with special needs
becomes more mainstream in the GCC, Another challenge Dowlatshahi identifies is As for the success of the company,
which it hopes will help combat the growing making corporate sponsors aware of the value Dowlatshahi attributes this to a focus on
problem of obesity and keep the population of big-ticket charity-driven events to their quality, not quantity. "We always try to secure
stronger and fitter. As such, the company plans communications strategies. In a market the best: the best venue, the best
to bring the Futsal concept into the education already awash with corporate hospitality entertainment, the best food, and so on." This
system and, through initiatives such as football schemes, a Delwood event can provide a fresh success, is expected to continue in the
clinics, create more opportunities for youth alternative to the well-worn annual path of future. Nevertheless, he is reticent about
involvement in sports. Dubai's social events. If event organizers learn what it is that Delwood has in store.
This includes the ITF Junior Tennis to synchronize their calendars and strategize "Delwood will always be interested in trendy
Championship, currently in its fifth year, which as to how they can complement, and not sports and sports that cater to families, but
has become the biggest international junior compete, with each other, the sky is the limit, they have to fit in with our objectives, just like
tournament in the GCC with more than 200 he says. the Futsal. We like to be forerunners in certain
participants from 40 countries competing. "Bill Gates has changed the world by taking areas and if you take a look at what the
The category four event supports grass the concept, 'you are what you give' to its UAE has to offer today and what is missing
roots tennis in the UAE and gives local talent a logical end - companies sharing their multi- you might guess the next big project we have
chance to compete at the international level. million dollar profits with those who are less in mind."
For Dowlatshahi, the major difficulty in fortunate", said Dowlatshahi. Baseball? American football? Skiing?
developing grassroots sporting education is Accordingly, each Delwood event has a Whatever will be the next sport to benefit from
changing corporate attitudes toward specific charity beneficiary that works with Delwood's largesse, it is sure to take off in the
investment: "Building programmes like this is children and underscores the link between Emirates and to continue to benefit the next
anything but commercial, especially for the sports and community. Particular beneficiaries generation of fans and players alike.
first few years", he argues. "Making all are the Dubai Centre for Special Needs, the
parties involved understand, this is our Little Dreams Foundation and the King Hussein Tel.: +9714 368 1548
main challenge." Centre for Cancer. www.delwoodsportsmarketing.com

The Arts & Media
Arts & Culture
ArtWorks raises the cultural bar in Dubai and has become a major
force in the region’s arts-and-business community, being at the
heart of innovative projects which enrich the arts and culture
landscape in this rapidly developing metropolis.
Ken Palmer, Co-Managing Director; Patricia Palmer, Co-Managing Director; Rachel Spencer, General Manager
relations activities, and at the same the design of a number of specialty

time our programs have met a diverse museums and festivals, and in
range of community and stakeholder collaboration with regional developers,
expectations, from both the public and the creation of integrated cultural
private sectors as well as the complexes.
community at large”. Drawing on the skills and
Flight Of Falcons exemplifies how experience of an international team of
these programs bring together the alliance partners, ArtWorks has the
community through an arts-meets- capacity to assemble professional
charity project. Flight Of Falcons teams experienced in planning and
enjoys the support of His Highness implementing medium to complex
Sheikh Mohammed Bin Rashid and the projects for the culture and heritage
Patronage of His Highness Sheikh sector. “We are very lucky to have as
Arabian Horses wait in line to be Hamdan Bin Mohammed and through partners a team whose experience
auctioned in the Gala Charity Auction. The arts and culture aesthetic, so the team believes, is an essential component for a them The Mohammed Bin Rashid ranges from the development of arts
world-class city and must keep pace with the hothouse development of bricks and mortar. Establishment For Young Business and culture policy through to the
Working with clients in both the public and private sectors, and with an impressive range Leaders (SME) is the headline sponsor. planning and creation of museums and
of projects either completed or in the works, ArtWorks strives to raise aesthetic goals, Twenty-five of the most prominent SME cultural districts,” says Rachel. “Their
introduce new ideas and establish top-notch professional standards. In addition to an companies are sponsoring falcons for specialisms extend from market
exciting array of public art programs, ArtWorks is at the heart of a number of significant Dubai schools, and through the research, capital planning and
arts, culture and heritage projects in the region. schools, thousands of children and business modelling in respect of art,
Established in Dubai in 2003, ArtWorks is the continuation of the principals’ 20 years parents are involved. Dozens of other culture and heritage development,
Dubai Dream, a star of the Camel Caravan public art
arts-and-business endeavors in the Middle East. Patricia and Ken Palmer, co-Managing parade. This stunning and intricate mirror mosaic piece, companies are sponsoring falcons right through to music and the
Directors, together have a wealth of arts, theater and financial experience. They apply their by locally based artists Loretta Bilinskaite-Burke & Jenjira which will decorate the city for months performance arts, to arts education
Prasertsin, captured the hearts of many and can still be
experience to understanding the context within which the cultural landscape is evolving in seen gleaming at the Emirates Towers Hotel where it before they are sold at a gala auction and so on. These skills are invaluable
this part of the world. Rachel Spencer, General Manager, rounds the picture with a stands proudly on display. with the funds going to many charities and we really are delighted to have
background in arts administration, sponsorship and project management from the UK. and worthy organizations. them on board during such an exciting
ArtWorks is probably best known in Dubai for its three public art programs – Camel Beyond its acknowledged time of development in Dubai.”
Caravan, Celebration Of The Arabian Horse and Flight Of Falcons. These wonderful excellence for devising, One such alliance partner, and key
projects have delighted Dubai residents and tourists alike, have benefited from education commissioning, and managing public to the Dubai success story, is UK-
programs and direct involvement from the community, served Dubai based businesses as art projects, ArtWorks is actively based ABL Consulting, recognised to
a means to engage with the community and meet CSR objectives, and have raised more involved with a number of exciting be one of Europe’s leading cultural
than US$4 million for charity. “Our projects have assisted many companies to implement cultural developments in the region. consultancies and one of the largest
their own community programs”, says Patricia. “We have been able to recognize and These include the Dubai International independent firms in the industry.
accommodate the needs of individual companies, whether it’s their bottom line or public Film Festival, the Dubai Opera House, Offering services to cultural bodies,

The Arts & Media
Arts & Culture
ArtWorks raises the cultural bar in Dubai and has become a major
force in the region’s arts-and-business community, being at the
heart of innovative projects which enrich the arts and culture
landscape in this rapidly developing metropolis.
Ken Palmer, Co-Managing Director; Patricia Palmer, Co-Managing Director; Rachel Spencer, General Manager
relations activities, and at the same the design of a number of specialty

time our programs have met a diverse museums and festivals, and in
range of community and stakeholder collaboration with regional developers,
expectations, from both the public and the creation of integrated cultural
private sectors as well as the complexes.
community at large”. Drawing on the skills and
Flight Of Falcons exemplifies how experience of an international team of
these programs bring together the alliance partners, ArtWorks has the
community through an arts-meets- capacity to assemble professional
charity project. Flight Of Falcons teams experienced in planning and
enjoys the support of His Highness implementing medium to complex
Sheikh Mohammed Bin Rashid and the projects for the culture and heritage
Patronage of His Highness Sheikh sector. “We are very lucky to have as
Arabian Horses wait in line to be Hamdan Bin Mohammed and through partners a team whose experience
auctioned in the Gala Charity Auction. The arts and culture aesthetic, so the team believes, is an essential component for a them The Mohammed Bin Rashid ranges from the development of arts
world-class city and must keep pace with the hothouse development of bricks and mortar. Establishment For Young Business and culture policy through to the
Working with clients in both the public and private sectors, and with an impressive range Leaders (SME) is the headline sponsor. planning and creation of museums and
of projects either completed or in the works, ArtWorks strives to raise aesthetic goals, Twenty-five of the most prominent SME cultural districts,” says Rachel. “Their
introduce new ideas and establish top-notch professional standards. In addition to an companies are sponsoring falcons for specialisms extend from market
exciting array of public art programs, ArtWorks is at the heart of a number of significant Dubai schools, and through the research, capital planning and
arts, culture and heritage projects in the region. schools, thousands of children and business modelling in respect of art,
Established in Dubai in 2003, ArtWorks is the continuation of the principals’ 20 years parents are involved. Dozens of other culture and heritage development,
Dubai Dream, a star of the Camel Caravan public art
arts-and-business endeavors in the Middle East. Patricia and Ken Palmer, co-Managing parade. This stunning and intricate mirror mosaic piece, companies are sponsoring falcons right through to music and the
Directors, together have a wealth of arts, theater and financial experience. They apply their by locally based artists Loretta Bilinskaite-Burke & Jenjira which will decorate the city for months performance arts, to arts education
Prasertsin, captured the hearts of many and can still be
experience to understanding the context within which the cultural landscape is evolving in seen gleaming at the Emirates Towers Hotel where it before they are sold at a gala auction and so on. These skills are invaluable
this part of the world. Rachel Spencer, General Manager, rounds the picture with a stands proudly on display. with the funds going to many charities and we really are delighted to have
background in arts administration, sponsorship and project management from the UK. and worthy organizations. them on board during such an exciting
ArtWorks is probably best known in Dubai for its three public art programs – Camel Beyond its acknowledged time of development in Dubai.”
Caravan, Celebration Of The Arabian Horse and Flight Of Falcons. These wonderful excellence for devising, One such alliance partner, and key
projects have delighted Dubai residents and tourists alike, have benefited from education commissioning, and managing public to the Dubai success story, is UK-
programs and direct involvement from the community, served Dubai based businesses as art projects, ArtWorks is actively based ABL Consulting, recognised to
a means to engage with the community and meet CSR objectives, and have raised more involved with a number of exciting be one of Europe’s leading cultural
than US$4 million for charity. “Our projects have assisted many companies to implement cultural developments in the region. consultancies and one of the largest
their own community programs”, says Patricia. “We have been able to recognize and These include the Dubai International independent firms in the industry.
accommodate the needs of individual companies, whether it’s their bottom line or public Film Festival, the Dubai Opera House, Offering services to cultural bodies,

Teachers and students of Dubai English One of the first falcons created The Emirates Banker Camel, another
Speaking School created a beautiful for the Flight Of Falcons public star of the show. This much coveted
falcon design in the colors of their art parade, as a gift to Dubai piece, created by the students of
school in which all 750 students could Municipality and painted using Latifa College for Emirates Bank,
participate and leave their mark by the distinct Municipality caused quite a stir when part way
writing their name on a feather. colours and motif. through the public art program it
mysteriously disappeared from the
streets of Dubai. The students
gallantly rose to the challenge and
set about creating their lovely piece
a second time, finally raising AED
350,000 at auction for charity.
One Arab World – This elegant

piece was created for H.H. Sheikh
Mohammed Bin Rashid Al Maktoum
and stands at the Zabeel Palace
Roundabout. Mohammed Al Nori of
Tasmeem made this calligraphy
work using paint and gold leaf.
government, development agencies, and artistic institutions this collaboration

with ArtWorks for the Dubai market concentrates on the research and concept
development of world class facilities which will contribute enormously to the
pace of cultural development, cultural tourism and regional identity.
ArtWorks has a keen sense of their development role in the Middle East.
“While rich in their own culture and heritage, many societies in the Middle East
are yet to share their heritage and artistic traditions with the rest of the world or
to nurture international arts and cultural offerings for their local and growing
expatriate populations. Bridging the gap – this is where ArtWorks fits in”,
explains Ken. “Cities around the world are now actively competing with each
other in the arts and cultural sector. In this age of globalisation, where labour
and ideas know few boundaries, vibrant arts and culture environments can
make the competitive difference in attracting tourists and new residents.”
Christie’s Auctioneers Hugh Edmeades, Chairman of Christie's South Kensington, Tel.: +9714 344 9486
and Jussi Pylkkänen, President of Christie's Europe, hosts of the Arabian Horse www.artworks.ae
Gala Charity Auction.

Teachers and students of Dubai English One of the first falcons created The Emirates Banker Camel, another
Speaking School created a beautiful for the Flight Of Falcons public star of the show. This much coveted
falcon design in the colors of their art parade, as a gift to Dubai piece, created by the students of
school in which all 750 students could Municipality and painted using Latifa College for Emirates Bank,
participate and leave their mark by the distinct Municipality caused quite a stir when part way
writing their name on a feather. colours and motif. through the public art program it
mysteriously disappeared from the
streets of Dubai. The students
gallantly rose to the challenge and
set about creating their lovely piece
a second time, finally raising AED
350,000 at auction for charity.
One Arab World – This elegant

piece was created for H.H. Sheikh
Mohammed Bin Rashid Al Maktoum
and stands at the Zabeel Palace
Roundabout. Mohammed Al Nori of
Tasmeem made this calligraphy
work using paint and gold leaf.
government, development agencies, and artistic institutions this collaboration

with ArtWorks for the Dubai market concentrates on the research and concept
development of world class facilities which will contribute enormously to the
pace of cultural development, cultural tourism and regional identity.
ArtWorks has a keen sense of their development role in the Middle East.
“While rich in their own culture and heritage, many societies in the Middle East
are yet to share their heritage and artistic traditions with the rest of the world or
to nurture international arts and cultural offerings for their local and growing
expatriate populations. Bridging the gap – this is where ArtWorks fits in”,
explains Ken. “Cities around the world are now actively competing with each
other in the arts and cultural sector. In this age of globalisation, where labour
and ideas know few boundaries, vibrant arts and culture environments can
make the competitive difference in attracting tourists and new residents.”
Christie’s Auctioneers Hugh Edmeades, Chairman of Christie's South Kensington, Tel.: +9714 344 9486
and Jussi Pylkkänen, President of Christie's Europe, hosts of the Arabian Horse www.artworks.ae
Gala Charity Auction.

Movie Media.qxp 12/28/2006 4:57 PM Page 1
The Arts & Media

Making the Difference
As you enter MovieMedia, a 12-year old film and video
production house based in Deira, Dubai, a 35 mm Camaflex
motion picture camera stares at you from the reception
area and a BolexElectric 16 mm winks at you from the
opposite corner.
The Internet has transformed the way we communicate offering filming activities in this region. It also has very close links with production
instant global access. All over the world progressive organizations are houses in London and US and uses voice-over talents from the local
using videos on the web to enhance and spruce up the nature and talent pool as well as from US, UK and Europe.
quality of their communication. "At MovieMedia, we are primarily accountable for our productions.
MovieMedia has tapped into this new emerging media to give value We want our clients and audience to know that it is a MovieMedia
added service to its clients. Production. Our association is not a standard client-production house
“Webcasting is the new service that we are providing to our clients relationship. We are all on the same side as partners. We create
and for many it is very new in this region. From live webcasting of events productions and simultaneously educate. That helps us in retaining and
to special video clips, messages and company news updates we do it creating long-term associations," George adds.
all. We can continually update your web cast to build interest, loyalty "We firmly believe that our combination of passion, ingenuity, skill,
George Jacob, Managing Director and a high top-of-the-mind recall value. From content generation experience and accountability is the best way to ensure that our
"They are in perfect working condition and says George. "Because we are story tellers- through content management and hosting, MovieMedia can provide a productions result in making the difference".
collector's items by now," says George Jacob, we provide script-to-screen services and comprehensive service," he explains.
the proud owner of the cameras and the anything in between", he adds with his Over the years MovieMedia has gained a substantial client base Tel.: +9714 268 3873
Managing Director and owner of MovieMedia. characteristic laugh. worldwide for line production, crewing and location services for various www.moviemedia.tv
While the film-making world has been As you delve into the past of the man and
swept by a tide of technological his organization it is a voyage into the growth
advancements and digital cameras are the of the Middle East media scenario. MovieMedia Facilities Productions
'in' thing these days, there are those who still "We have always endeavoured to provide
cherish the film cameras. "They are from the solutions for effective communications. All Comprehensive script-to-screen services for video productions Corporate films/videos
days of films when there were only films. Over productions, be it corporate videos, TV Post Production facilities - 3 digital editing stations Infomercials
the years, I have seen television; video and commercials, training films, induction Betacam / HDV/DV Cameras Commercials
the internet emerge, putting communications videos, documentaries, television content Digital and film still photography Training Programmes
and media on the fast track. Every day I am generation, they all reflect our strong belief Packshot studio for table tops and chroma key shoots Company Communications
learning and our company has moved with in storytelling", says George. Crewing, line production and location services Video News Release (VNR)
the times and technology. In this business we "Moving images combined with audio Original compositions and Library Music Webcasting
cannot stand still." are the most digestible medium for a Stock Video Footage Marketing Videos
That's George Jacob, an alumnus of potential buyer. They can entertain, educate, Script Development and Execution Product Demos
India's prestigious film school and winner of attract and inspire in countless ways and DVD Authoring Recruitment Programmes
several awards for cinematography. forms", he adds. Computer Graphics Health and Safety Induction films… ad infinitum
As you start looking around MovieMedia An effective production transcends having Animation Broadcast Productions
you discover the tastefully done up premises the best of equipment alone, but more Documentaries
is a complete utility place. Everywhere there importantly it is the people behind the Music Videos
are old cameras adorning the décor and they equipment. "Our team of qualified and News Crew
all work. The old cameras are examples of experienced cinematographers, editors, Network Pieces
the man's passion and love for his work. They technicians are all film-school graduates and Day-in-the-Life
are a connoisseur's delight. adept in all aspects of filmmaking. With an Network News
MovieMedia has been adept at creatively experience of more than 28 years in the Gulf Network Sports
tailoring its services to a client's needs. But itself, we bring to the productions the Celebrity Interviews
please do not use the word ‘one-stop-shop’ understanding gained over the years." Television content generation

Movie Media.qxp 12/28/2006 4:57 PM Page 1
The Arts & Media

Making the Difference
As you enter MovieMedia, a 12-year old film and video
production house based in Deira, Dubai, a 35 mm Camaflex
motion picture camera stares at you from the reception
area and a BolexElectric 16 mm winks at you from the
opposite corner.
The Internet has transformed the way we communicate offering filming activities in this region. It also has very close links with production
instant global access. All over the world progressive organizations are houses in London and US and uses voice-over talents from the local
using videos on the web to enhance and spruce up the nature and talent pool as well as from US, UK and Europe.
quality of their communication. "At MovieMedia, we are primarily accountable for our productions.
MovieMedia has tapped into this new emerging media to give value We want our clients and audience to know that it is a MovieMedia
added service to its clients. Production. Our association is not a standard client-production house
“Webcasting is the new service that we are providing to our clients relationship. We are all on the same side as partners. We create
and for many it is very new in this region. From live webcasting of events productions and simultaneously educate. That helps us in retaining and
to special video clips, messages and company news updates we do it creating long-term associations," George adds.
all. We can continually update your web cast to build interest, loyalty "We firmly believe that our combination of passion, ingenuity, skill,
George Jacob, Managing Director and a high top-of-the-mind recall value. From content generation experience and accountability is the best way to ensure that our
"They are in perfect working condition and says George. "Because we are story tellers- through content management and hosting, MovieMedia can provide a productions result in making the difference".
collector's items by now," says George Jacob, we provide script-to-screen services and comprehensive service," he explains.
the proud owner of the cameras and the anything in between", he adds with his Over the years MovieMedia has gained a substantial client base Tel.: +9714 268 3873
Managing Director and owner of MovieMedia. characteristic laugh. worldwide for line production, crewing and location services for various www.moviemedia.tv
While the film-making world has been As you delve into the past of the man and
swept by a tide of technological his organization it is a voyage into the growth
advancements and digital cameras are the of the Middle East media scenario. MovieMedia Facilities Productions
'in' thing these days, there are those who still "We have always endeavoured to provide
cherish the film cameras. "They are from the solutions for effective communications. All Comprehensive script-to-screen services for video productions Corporate films/videos
days of films when there were only films. Over productions, be it corporate videos, TV Post Production facilities - 3 digital editing stations Infomercials
the years, I have seen television; video and commercials, training films, induction Betacam / HDV/DV Cameras Commercials
the internet emerge, putting communications videos, documentaries, television content Digital and film still photography Training Programmes
and media on the fast track. Every day I am generation, they all reflect our strong belief Packshot studio for table tops and chroma key shoots Company Communications
learning and our company has moved with in storytelling", says George. Crewing, line production and location services Video News Release (VNR)
the times and technology. In this business we "Moving images combined with audio Original compositions and Library Music Webcasting
cannot stand still." are the most digestible medium for a Stock Video Footage Marketing Videos
That's George Jacob, an alumnus of potential buyer. They can entertain, educate, Script Development and Execution Product Demos
India's prestigious film school and winner of attract and inspire in countless ways and DVD Authoring Recruitment Programmes
several awards for cinematography. forms", he adds. Computer Graphics Health and Safety Induction films… ad infinitum
As you start looking around MovieMedia An effective production transcends having Animation Broadcast Productions
you discover the tastefully done up premises the best of equipment alone, but more Documentaries
is a complete utility place. Everywhere there importantly it is the people behind the Music Videos
are old cameras adorning the décor and they equipment. "Our team of qualified and News Crew
all work. The old cameras are examples of experienced cinematographers, editors, Network Pieces
the man's passion and love for his work. They technicians are all film-school graduates and Day-in-the-Life
are a connoisseur's delight. adept in all aspects of filmmaking. With an Network News
MovieMedia has been adept at creatively experience of more than 28 years in the Gulf Network Sports
tailoring its services to a client's needs. But itself, we bring to the productions the Celebrity Interviews
please do not use the word ‘one-stop-shop’ understanding gained over the years." Television content generation

Pankaj - Gulf Image.qxp 12/28/2006 5:05 PM Page 1
The Arts & Media

Catch the Snap Pankaj Shah
with his wife Insy
What prompted you to move from social work into photography and what was it that brought
you to Dubai?
“I started social work at the age of 20. I was young, full of passion and very
idealistic. No sacrifice was too much if it meant I could serve my country and my people. I
had taken up photography to record some of our activities for our in-house publications.
When I left social work I naturally turned to my passion and made
An ebuillent and talented figure in the it into my profession.”
region’s blossoming cultural milieu where art How does the publishing/advertising industry in Dubai compare with other regions in which
and photography reign supreme, Pankaj you have provided your services ?
Shah is a force to be reckoned with. “My work has been published in over 35 countries and I have been commissioned by clients
in USA, UK, France, Germany, Switzerland, Japan, Singapore and Hong Kong. Dubai is a
strange market, at one end there seems to be limitless resources, at the other end
everything is judged solely by how much it costs. At times a person's background seems to
matter more than their abilities. The advertising industry needs to mature and stabilise.”
What differentiates your work from other artists?

“I would prefer to call myself a craftsman rather than an artist. What differentiates my work
from others is perhaps the fact that I am a perfectionist and that means that I generally
deliver a lot more than most clients expect. In a world where many scrape by delivering what
is "just adequate" I tend to be an anachronism.”
Given the diversity of your work, do you have a preferred genre of photography? A preferred
location? Why ?
“I love portraiture because it is always a challenge to capture the "essence" of an
individual's personality rather than just capturing a person's likeness. I guess it is because
of this that I keep getting called to do the "Official Corporate Portraits" of CEOs, President's
of companies and public figures. I also revel at converting ordinary men and women to look
glamorous. I love travel photography and can never forget the wonderful times I've had in
China, Japan and USA. China and Japan have an amazing cultural heritage and the US
has some amazing landscapes.”
You have won a number of awards, what achievements are you most proud of
and why?
“It is a funny thing about awards, one should be very proud and happy to have got them,
but while society gives a lot of importance to them, what really satisfies us as individuals
and makes us proud are things that may not even have been noticed by others. More than
awards I am proud of my work with young photographers who come to me to learn. On a
more mundane level, the fact that I am entirely self taught as a photographer is a cause of
wonder to many. I never attended any photography courses or worked as an intern with
any other photographer. In spite of that many of my assistants have gone on to become
successful professionals and I am often invited by higher educational institutions, also here
in Dubai, to train their students.”
What is gulfimages.com and how did it come about? How will gulfimages.com benefit the
market place for your services?
“Gulfimages.com is really my wife Insy's brainchild. We came to Dubai in 1998 and often
saw images of blue eyed and blonde families or business men digitally "retouched" to
make them look like locals. The results were quite pathetic but the poor ad agencies had
no other option as there were no ‘local’ models to speak of. Insy saw the need for images
shot locally and we started by approaching strangers in shopping malls and public places
to become our models and soon had a collection of business and lifestyle images being
offered as Royalty Free Stock images. Gulfimages.com soon became the premiere brand
for local images and we expanded our collection to include other GCC countries. Five
years and nearly a million Dirhams investment later we have become one of the best high
end digital imaging studios in the GCC capable of taking on any project that requires
quality and experience to carry out. The market place can benefit from my 29 years'
experience around the world, something that I think hardly any other photographer in Dubai
can offer.”
What is the future for Pankaj Shah?

“We are expanding rapidly and will soon have a new company called Hi-Brow operating
out of Dubai Media City. This company will represent many new and exclusive image
collections from around the world.”
Tel.: +97150 452 1706

www.pankajshah.com

Pankaj - Gulf Image.qxp 12/28/2006 5:05 PM Page 1
The Arts & Media

Catch the Snap Pankaj Shah
with his wife Insy
What prompted you to move from social work into photography and what was it that brought
you to Dubai?
“I started social work at the age of 20. I was young, full of passion and very
idealistic. No sacrifice was too much if it meant I could serve my country and my people. I
had taken up photography to record some of our activities for our in-house publications.
When I left social work I naturally turned to my passion and made
An ebuillent and talented figure in the it into my profession.”
region’s blossoming cultural milieu where art How does the publishing/advertising industry in Dubai compare with other regions in which
and photography reign supreme, Pankaj you have provided your services ?
Shah is a force to be reckoned with. “My work has been published in over 35 countries and I have been commissioned by clients
in USA, UK, France, Germany, Switzerland, Japan, Singapore and Hong Kong. Dubai is a
strange market, at one end there seems to be limitless resources, at the other end
everything is judged solely by how much it costs. At times a person's background seems to
matter more than their abilities. The advertising industry needs to mature and stabilise.”
What differentiates your work from other artists?

“I would prefer to call myself a craftsman rather than an artist. What differentiates my work
from others is perhaps the fact that I am a perfectionist and that means that I generally
deliver a lot more than most clients expect. In a world where many scrape by delivering what
is "just adequate" I tend to be an anachronism.”
Given the diversity of your work, do you have a preferred genre of photography? A preferred
location? Why ?
“I love portraiture because it is always a challenge to capture the "essence" of an
individual's personality rather than just capturing a person's likeness. I guess it is because
of this that I keep getting called to do the "Official Corporate Portraits" of CEOs, President's
of companies and public figures. I also revel at converting ordinary men and women to look
glamorous. I love travel photography and can never forget the wonderful times I've had in
China, Japan and USA. China and Japan have an amazing cultural heritage and the US
has some amazing landscapes.”
You have won a number of awards, what achievements are you most proud of
and why?
“It is a funny thing about awards, one should be very proud and happy to have got them,
but while society gives a lot of importance to them, what really satisfies us as individuals
and makes us proud are things that may not even have been noticed by others. More than
awards I am proud of my work with young photographers who come to me to learn. On a
more mundane level, the fact that I am entirely self taught as a photographer is a cause of
wonder to many. I never attended any photography courses or worked as an intern with
any other photographer. In spite of that many of my assistants have gone on to become
successful professionals and I am often invited by higher educational institutions, also here
in Dubai, to train their students.”
What is gulfimages.com and how did it come about? How will gulfimages.com benefit the
market place for your services?
“Gulfimages.com is really my wife Insy's brainchild. We came to Dubai in 1998 and often
saw images of blue eyed and blonde families or business men digitally "retouched" to
make them look like locals. The results were quite pathetic but the poor ad agencies had
no other option as there were no ‘local’ models to speak of. Insy saw the need for images
shot locally and we started by approaching strangers in shopping malls and public places
to become our models and soon had a collection of business and lifestyle images being
offered as Royalty Free Stock images. Gulfimages.com soon became the premiere brand
for local images and we expanded our collection to include other GCC countries. Five
years and nearly a million Dirhams investment later we have become one of the best high
end digital imaging studios in the GCC capable of taking on any project that requires
quality and experience to carry out. The market place can benefit from my 29 years'
experience around the world, something that I think hardly any other photographer in Dubai
can offer.”
What is the future for Pankaj Shah?

“We are expanding rapidly and will soon have a new company called Hi-Brow operating
out of Dubai Media City. This company will represent many new and exclusive image
collections from around the world.”
Tel.: +97150 452 1706

www.pankajshah.com

The Arts & Media
One Of A Kind With the growth of the Dubai market expected to see retail space triple by 2010 as the
number of malls grows by 20 per cent, the emirate will take on the mantle of one of the
most densely shopped cities in the world. With this in mind, and given Dubai's reputation
as a 'shopper's paradise' - a place where shopping promotions and incentives are the
norm - being able to outmanoeuvre the competition and keep the customers coming
As more and more malls and retail chains line the back is imperative. This is where One2One can help.
streets of Dubai and the region overall, competition One2One is a specialist loyalty management company that creates long-term
for securing customer loyalty is hot. consumer loyalty through interactive, sustained and highly personalised targeted
marketing activities. Through the creation, management and operation of private
loyalty programmes, One2One rewards customers providing them with the
incentive to shop. Working with some of the best-known shopping malls and brand
names in the UAE, One2One has built a solid reputation for providing a comprehensive
array of loyalty services covering the full spectrum of managing relationships with
their key customers. The aim is to convert casual shoppers as well as patrons
into loyal customers, brand ambassadors and advocates cost effectively and
conveniently for all.
"Our focus is on customer relationship management or CRM as it is known", says
Majid Ali, Chief Executive Officer One2One Group. "One2One's ethos is all about getting
to know your customers better and actively managing relations with them on an
individual basis. This kind of communication, which is specifically targeted and relevant
to the end consumer's buying profile and habits, assists us in exposing new brands to
potential audiences. It also serves in informing existing customers that their business is
valued and appreciated by highlighting special offers and promotions in a timely and
relevant way."
Having got to know the customers, argues Ali, it is also important how the information
they provide is used. "A CRM programme is not just simply having a database, we must
work with retailers to shift their perceptions into operating CRM initiatives beyond that.
Loyalty schemes of any description must also be a long-term commitment and an
integral part of the overall marketing communications strategy, which values the intrinsic
lifetime worth of each individual customer. After all, we are asking customers to identify
themselves to a company or brand. There is a great deal of trust given by the customer
when they choose to impart their personal information and it is up to us to incentivise
them to make it worth their while and then to manage this information in an effective and
appropriate manner. We employ cutting-edge data mining technologies, which are rated
the best in the world, and programme accounting to provide accurate reporting and
dynamic, multi-dimensional segmentation of the customer database", explains Ali. "This
enables us to truly personalise offers to the most appropriate and relevant individuals
and differentiate marketing communications to the most pertinent target audiences."
As an in depth study of mass consumer behaviour, an analysis of working loyalty
programmes provides a startling insight into purchasing habits, lifestyle, values and
attitudes - all of which can be used to guide marketers in understanding their customers
and developing long-term mutually beneficial relationships. "The communication process
is dependent on client requirements and strategy, but the enormous benefit is that in the
case of shopping malls, it allows the tenant and the property owner to operate under a
fixed marketing budget", adds Ali.
In providing such a specialised service, One2One ensures only the best results with
exclusive rights to use the patented GraphiCard™ system throughout the Middle East.
This ultra high-tech, flexible and highly interactive marketing tool has been proven to
drive increased frequency and sales throughout the world and is recognised as both a
customer reward programme and a sales promotion solution.
The GraphiCard™ system uses heat sensitive technology to print, delete and rewrite
a new customised message on the card face every time it is swiped in store. A magnetic
strip stores specific data about every transaction in real time which can then be
extracted using the Connect™ CRM engine.
"Most CRM systems are typically sourced by IT or card manufacturers and as such,
are constrained by their pre-set operational parameters," explains Ali. "The main
difference with the GraphiCard™ system is that it has been developed from a complete
marketing perspective, so it has taken the need for flexibility, timeliness and the need to
tailor personalised messages to different target audiences into consideration."
Because of its re-writeable face combined with this type of technology, there is the
option of providing customised offers and sales incentives instantly at the point of sale,
as well as enabling customers to view their points balance and rewards. "This allows us
to be spontaneous and to capture the 'right mood, right now, in the right environment'
mentality of many shoppers", concludes Ali.
Tel.: +9714 367 1039

www.o2ogroup.com

The Arts & Media
One Of A Kind With the growth of the Dubai market expected to see retail space triple by 2010 as the
number of malls grows by 20 per cent, the emirate will take on the mantle of one of the
most densely shopped cities in the world. With this in mind, and given Dubai's reputation
as a 'shopper's paradise' - a place where shopping promotions and incentives are the
norm - being able to outmanoeuvre the competition and keep the customers coming
As more and more malls and retail chains line the back is imperative. This is where One2One can help.
streets of Dubai and the region overall, competition One2One is a specialist loyalty management company that creates long-term
for securing customer loyalty is hot. consumer loyalty through interactive, sustained and highly personalised targeted
marketing activities. Through the creation, management and operation of private
loyalty programmes, One2One rewards customers providing them with the
incentive to shop. Working with some of the best-known shopping malls and brand
names in the UAE, One2One has built a solid reputation for providing a comprehensive
array of loyalty services covering the full spectrum of managing relationships with
their key customers. The aim is to convert casual shoppers as well as patrons
into loyal customers, brand ambassadors and advocates cost effectively and
conveniently for all.
"Our focus is on customer relationship management or CRM as it is known", says
Majid Ali, Chief Executive Officer One2One Group. "One2One's ethos is all about getting
to know your customers better and actively managing relations with them on an
individual basis. This kind of communication, which is specifically targeted and relevant
to the end consumer's buying profile and habits, assists us in exposing new brands to
potential audiences. It also serves in informing existing customers that their business is
valued and appreciated by highlighting special offers and promotions in a timely and
relevant way."
Having got to know the customers, argues Ali, it is also important how the information
they provide is used. "A CRM programme is not just simply having a database, we must
work with retailers to shift their perceptions into operating CRM initiatives beyond that.
Loyalty schemes of any description must also be a long-term commitment and an
integral part of the overall marketing communications strategy, which values the intrinsic
lifetime worth of each individual customer. After all, we are asking customers to identify
themselves to a company or brand. There is a great deal of trust given by the customer
when they choose to impart their personal information and it is up to us to incentivise
them to make it worth their while and then to manage this information in an effective and
appropriate manner. We employ cutting-edge data mining technologies, which are rated
the best in the world, and programme accounting to provide accurate reporting and
dynamic, multi-dimensional segmentation of the customer database", explains Ali. "This
enables us to truly personalise offers to the most appropriate and relevant individuals
and differentiate marketing communications to the most pertinent target audiences."
As an in depth study of mass consumer behaviour, an analysis of working loyalty
programmes provides a startling insight into purchasing habits, lifestyle, values and
attitudes - all of which can be used to guide marketers in understanding their customers
and developing long-term mutually beneficial relationships. "The communication process
is dependent on client requirements and strategy, but the enormous benefit is that in the
case of shopping malls, it allows the tenant and the property owner to operate under a
fixed marketing budget", adds Ali.
In providing such a specialised service, One2One ensures only the best results with
exclusive rights to use the patented GraphiCard™ system throughout the Middle East.
This ultra high-tech, flexible and highly interactive marketing tool has been proven to
drive increased frequency and sales throughout the world and is recognised as both a
customer reward programme and a sales promotion solution.
The GraphiCard™ system uses heat sensitive technology to print, delete and rewrite
a new customised message on the card face every time it is swiped in store. A magnetic
strip stores specific data about every transaction in real time which can then be
extracted using the Connect™ CRM engine.
"Most CRM systems are typically sourced by IT or card manufacturers and as such,
are constrained by their pre-set operational parameters," explains Ali. "The main
difference with the GraphiCard™ system is that it has been developed from a complete
marketing perspective, so it has taken the need for flexibility, timeliness and the need to
tailor personalised messages to different target audiences into consideration."
Because of its re-writeable face combined with this type of technology, there is the
option of providing customised offers and sales incentives instantly at the point of sale,
as well as enabling customers to view their points balance and rewards. "This allows us
to be spontaneous and to capture the 'right mood, right now, in the right environment'
mentality of many shoppers", concludes Ali.
Tel.: +9714 367 1039

www.o2ogroup.com

"Stagnation means regression, therefore
you should strive to develop.
If you cannot, you should give up your
place to others".
CHAPTER 19
"Stagnation means regression, therefore
you should strive to develop.
If you cannot, you should give up your
place to others".
CHAPTER 19
Destination Education
UOWD is not only one of UAE’s oldest universities,
it has also developed into one of the most prestigious.
are business and industry professionals, world, and enjoy interesting post-lecture
With more and more expatriate families expected to when UOW won the provides students with a stimulating discussion too.
stay longer in Dubai to take advantage of the new 'University of Year' Award for educational environment that is sure to The university maintains its excellence
freehold ownership laws and with 25 per cent of the its "Outstanding Research position them as the leaders of tomorrow, with a combination of commitment to
local Emirati population under 25 years of age, there and Development equipped with superior critical faculties continuous growth and adherence to
is an increasing demand for Dubai-based, Partnerships". It is that will stand them in good stead in strong principles. UOWD’s CEO,
internationally accredited post-secondary consistently rated among today’s rapidly changing, politically Professor Nicholas van der Walt, states,
education. Previously, youngsters from the UAE the top universities of volatile, internationally focused and “As an organisation, our aim is to
would have fanned out through the world, heading Australia, and hosts several information-based world. excel in providing services of superior
for schools in Europe or North America. internationally active Students enjoy a pulsating social life quality to our students and stakeholders
Enduring long hours of travel just to go to an research centres, on campus with facilities including a food and to excel over our competitors. We
accredited university is no longer necessary, particularly in court, an active Student Representative apply moral and professional principles,
however, with the presence of the University of telecommunications, social Council, personal and academic ensuring employees always carry
Wollongong in Dubai (UOWD). Established in 1993 policy, health services, counselling, a medical centre and a well- out their roles and responsibilities
as the Australian Institute of Studies offering advanced materials stocked library. Full accommodation with honesty, diligence and an
undergraduate and postgraduate diplomas in engineering and the options are also available within close understanding of the ‘right’ approach to
business and information technology, UOWD rapidly environment. In 2005, the proximity to the University. Moreover, with best practice.”
broadened its focus. UOWD is not only one of university was ranked Dubai’s location as a safe and easily Graduates of UOWD attain attributes
UAE’s oldest universities, it has also developed into Australia’s top university for accessed hub between the Middle East, that will serve them for life: commitment
one of the most prestigious. UOWD degrees are teaching performance. the Subcontinent and Eastern Africa, the to independent learning, intellectual
well respected and recognised within the UAE and UOWD is situated in mélange of ethnicities and languages development, critical analysis, ethical
internationally and graduates receive a quality Knowledge Village, Dubai’s among UOWD students is truly standards and self-confidence.
degree accredited by the Australian government in education precinct, located astounding. A global village microcosm, Combined with an appreciation of
the areas of business or information technology. next to the Media and with over 2200 students from cultural and intellectual diversity and a
The institution's name, University of Wollongong Internet Cities, which house approximately 80 different countries, the capacity for teamwork, students are
in Dubai, reflects its historical association with the the world’s top corporations UOWD’s strikingly diverse student body empowered to initiate and participate in
University of Wollongong in Australia, a dynamic in the very fields that UOWD can only add an extra dimension to organisational, social and cultural
institution with an international outlook and a students will be poised to student’s educational experience: a change in the Information Age.
growing reputation for providing quality education enter. Its faculty of facility with cross-cultural communication,
and research. The University's strength in internationally-recruited an opportunity to hear first-hand the Tel.: +9714 367 2400
collaborative research was acknowledged in 1999 academics, many of whom experiences of people from all over the www.uowdubai.ac.ae

Destination Education
UOWD is not only one of UAE’s oldest universities,
it has also developed into one of the most prestigious.
are business and industry professionals, world, and enjoy interesting post-lecture
With more and more expatriate families expected to when UOW won the provides students with a stimulating discussion too.
stay longer in Dubai to take advantage of the new 'University of Year' Award for educational environment that is sure to The university maintains its excellence
freehold ownership laws and with 25 per cent of the its "Outstanding Research position them as the leaders of tomorrow, with a combination of commitment to
local Emirati population under 25 years of age, there and Development equipped with superior critical faculties continuous growth and adherence to
is an increasing demand for Dubai-based, Partnerships". It is that will stand them in good stead in strong principles. UOWD’s CEO,
internationally accredited post-secondary consistently rated among today’s rapidly changing, politically Professor Nicholas van der Walt, states,
education. Previously, youngsters from the UAE the top universities of volatile, internationally focused and “As an organisation, our aim is to
would have fanned out through the world, heading Australia, and hosts several information-based world. excel in providing services of superior
for schools in Europe or North America. internationally active Students enjoy a pulsating social life quality to our students and stakeholders
Enduring long hours of travel just to go to an research centres, on campus with facilities including a food and to excel over our competitors. We
accredited university is no longer necessary, particularly in court, an active Student Representative apply moral and professional principles,
however, with the presence of the University of telecommunications, social Council, personal and academic ensuring employees always carry
Wollongong in Dubai (UOWD). Established in 1993 policy, health services, counselling, a medical centre and a well- out their roles and responsibilities
as the Australian Institute of Studies offering advanced materials stocked library. Full accommodation with honesty, diligence and an
undergraduate and postgraduate diplomas in engineering and the options are also available within close understanding of the ‘right’ approach to
business and information technology, UOWD rapidly environment. In 2005, the proximity to the University. Moreover, with best practice.”
broadened its focus. UOWD is not only one of university was ranked Dubai’s location as a safe and easily Graduates of UOWD attain attributes
UAE’s oldest universities, it has also developed into Australia’s top university for accessed hub between the Middle East, that will serve them for life: commitment
one of the most prestigious. UOWD degrees are teaching performance. the Subcontinent and Eastern Africa, the to independent learning, intellectual
well respected and recognised within the UAE and UOWD is situated in mélange of ethnicities and languages development, critical analysis, ethical
internationally and graduates receive a quality Knowledge Village, Dubai’s among UOWD students is truly standards and self-confidence.
degree accredited by the Australian government in education precinct, located astounding. A global village microcosm, Combined with an appreciation of
the areas of business or information technology. next to the Media and with over 2200 students from cultural and intellectual diversity and a
The institution's name, University of Wollongong Internet Cities, which house approximately 80 different countries, the capacity for teamwork, students are
in Dubai, reflects its historical association with the the world’s top corporations UOWD’s strikingly diverse student body empowered to initiate and participate in
University of Wollongong in Australia, a dynamic in the very fields that UOWD can only add an extra dimension to organisational, social and cultural
institution with an international outlook and a students will be poised to student’s educational experience: a change in the Information Age.
growing reputation for providing quality education enter. Its faculty of facility with cross-cultural communication,
and research. The University's strength in internationally-recruited an opportunity to hear first-hand the Tel.: +9714 367 2400
collaborative research was acknowledged in 1999 academics, many of whom experiences of people from all over the www.uowdubai.ac.ae

Knowledge Village Final.qxp 12/10/06 4:38 PM Page 1
Educational Horizons
A bold testament to the emirate’s confidence in the

knowledge economy as a means of creating prosperity
and employment opportunities, Knowledge Village stands
forth as a successful model of Dubai’s determination to
harness the power of education to the advantage of the
region by bringing together the world’s best academic
institutions and training centres under one roof.
330 Best of Dubai

Knowledge Village Final.qxp 12/10/06 4:39 PM Page 2
The cluster, launched in September professionals, teachers, instructors,

2003, provides an advanced researchers and scientists to interact.
infrastructure for a variety of Business segments at Dubai
educational and research Knowledge Village include academic
organizations to create and institutes, management development
disseminate knowledge. Its mission is centres, professional training centres,
to create a vibrant, connected learning research and development centres,
community to develop the region’s human resource development centres
talent pool and accelerate its move and e-learning providers.
into the knowledge economy.
Dubai Knowledge Village was Academic Institutes
conceived as part of a strategic, There are currently 16 prominent
long-term socio-economic plan to international universities from different
foster an information society in countries operating at the Knowledge
Dubai and the region, as well as to Village. These include the University
complete the basic foundation of Wollongong in Dubai, from
required for a structured growth Australia, Middlesex University Dubai
of the emirate’s emerging knowledge Campus, from UK and S.P Jain Centre
economy. of Management Dubai, from India
Designed to create an advanced among others.
Dr. Ayoub, Executive Director holistic learning and research These institutions offer programmes
environment with participation from that range in duration from one year to
leading tertiary institutions from around four years. Major academic
the world, Dubai Knowledge Village programmes on offer include
complements its sister free zone engineering, computer science,
entities, the Dubai Internet fashion and design, biotechnology,
City, Dubai Media City, Dubai Studio environmental studies, quality
City, International Media Production management and business
Zone, Empower, e-Hosting Datafort, management programmes.
Dubai Outsource Zone, Dubiotech,
ITEP and TAMKEEN. It aims to feed Training Centres
talent and innovation into these In addition to universities and
institutions as well as benefit from the institutions of higher education
knowledge of its community of Knowledge Village also plays host to
professionals, thus constituting one more than 350 training centres which
of the vital clusters in Dubai’s include human resource development
knowledge economy. centres, professional training institutes,
Dubai Knowledge Village provides R&D organizations, innovation centres
the infrastructure and environment to and e-learning companies.
service a variety of knowledge entities The training centres at Knowledge
including academic institutes, Village include leading global as well
professional training centres and as regional players who are both
learning support organisations. experienced and well positioned to
More than 7,000 students are currently meet the requirements of individuals
enrolled in various institutions and small to very large organisations.
operating out of this beautifully
planned educational cluster, close to New Campus @ Dubai Academic City
both Dubai’s other free zones and the Several internationally renowned
shores of the Arabian Sea too. institutions of higher education
With the goal of the Knowledge will be based at the new campus of
Village to position the Dubai Dubai Knowledge Village at Academic
Technology and Media Free Zone as a City. The new campus
global and regional centre of will give students access to an
excellence for learning and innovation, even wider range of degrees and
prominent international universities programmes, all from one location.
from Australia, India, Pakistan, Iran, Set amidst an exquisitely
Russia, Belgium, United Kingdom, landscaped area, the sprawling
Ireland and Canada have set up base campus will have an ambience that
offering advanced programmes in matches the best academic
computing, technology, business environments in the US, Europe and
management, life sciences, Australia. It will offer students a
fashion and media, among other campus lifestyle comparable to that
specialisations. offered by the world’s leading
A unique campus ambience has universities.
been fostered by ensuring a
stimulating and welcoming Tel.: +9714 390 1111
atmosphere for students, www.kv.ae
Best of Dubai 331

American Higher Education.qxp 12/27/2006 1:10 PM Page 1

Advancing Education for the World
For many students, studying at an American university is a lifelong

dream. American Higher Education (AHEd) helps them achieve this
vision by exporting U.S. education throughout the world. AHEd's
fundamental mission is to bring the highest quality American education
to those who would otherwise not have access to it.
Through collaboration with America's top universities, AHEd is tackling some of the
world's toughest challenges in education. It is increasing access to the best
university education available from the U.S., strengthening teachers as instructional
leaders, training nurses for a global need, and encouraging professional
development in all fields - from engineering to management development. AHEd's
learning centers offer top-quality computer labs, professional development
advisors, library and e-library access, face-to-face lectures with visiting faculty, and
a writing centre.
AHEd works closely with Columbia University, and from anywhere in the world
qualified students can attain Master's degrees or certificates from its Fu School of
Engineering. Columbia is opening frontiers in an expanding array of fields, from
financial engineering to corrosion control. Its engineering and applied science
programs are among the nation's oldest and most influential. They use online
technology and innovative approaches, including computer-assisted design and
the use of "smart" materials, to enhance the virtual learning experience. Students
download class lectures and watch them at their convenience during the week.
They communicate by e-mail with professors, use their workplace as a living
laboratory, and test in the AHEd computer centres.
The AHEd commitment to education continues after a degree has been
completed, through professional development. It is closely affiliated with Boston
University Corporate Education Center (BU), with whom it organises a full range of
online project management training. BU and AHEd also offer periodic onsite
Project Management training at AHEd's Knowledge Village offices. With one of the
largest international student populations of any American university, BU embodies
the diversity that characterises the United States.
AHEd also has strong ties to WIDE World developed at Harvard Graduate
School of Education which offers online teacher training programs. School districts
committed to raising their district's overall quality of education participate in WIDE
World, which connects classroom activities to real-world challenges. Teachers
learn the most cutting-edge techniques in education, including how to assess
student performance and understanding, and how to help their students become
active self, and peer-assessors. They also become skilled at using technology,
differentiated learning, and content-specific strategies to improve student
performance and promote deeper understanding of educational content.
The professional development training that AHEd provides also includes the
AHEd Communications Institute (ACI), which trains its participants to sharpen their
business communications skills with techniques they can apply on the job the next
day. Using Harvard Business School case studies, participants learn to make
dynamic presentations, write e-mails and reports that are clear and succinct, use
modern language, summarise their point of view in meetings, and improve fluency
in business conversations. ACI training is available to the general public, and is
also customised for the needs of private corporations.
American Higher Education is headquartered in Cambridge, MA, USA, and has
branch offices in Knowledge Village, Dubai, UAE, and New Delhi, India. AHEd has
representatives in Seoul, Singapore, and China.
Tel: +9714 369 3870

Website: www.americanhighered.com

American Higher Education.qxp 12/27/2006 1:10 PM Page 1

Advancing Education for the World
For many students, studying at an American university is a lifelong

dream. American Higher Education (AHEd) helps them achieve this
vision by exporting U.S. education throughout the world. AHEd's
fundamental mission is to bring the highest quality American education
to those who would otherwise not have access to it.
Through collaboration with America's top universities, AHEd is tackling some of the
world's toughest challenges in education. It is increasing access to the best
university education available from the U.S., strengthening teachers as instructional
leaders, training nurses for a global need, and encouraging professional
development in all fields - from engineering to management development. AHEd's
learning centers offer top-quality computer labs, professional development
advisors, library and e-library access, face-to-face lectures with visiting faculty, and
a writing centre.
AHEd works closely with Columbia University, and from anywhere in the world
qualified students can attain Master's degrees or certificates from its Fu School of
Engineering. Columbia is opening frontiers in an expanding array of fields, from
financial engineering to corrosion control. Its engineering and applied science
programs are among the nation's oldest and most influential. They use online
technology and innovative approaches, including computer-assisted design and
the use of "smart" materials, to enhance the virtual learning experience. Students
download class lectures and watch them at their convenience during the week.
They communicate by e-mail with professors, use their workplace as a living
laboratory, and test in the AHEd computer centres.
The AHEd commitment to education continues after a degree has been
completed, through professional development. It is closely affiliated with Boston
University Corporate Education Center (BU), with whom it organises a full range of
online project management training. BU and AHEd also offer periodic onsite
Project Management training at AHEd's Knowledge Village offices. With one of the
largest international student populations of any American university, BU embodies
the diversity that characterises the United States.
AHEd also has strong ties to WIDE World developed at Harvard Graduate
School of Education which offers online teacher training programs. School districts
committed to raising their district's overall quality of education participate in WIDE
World, which connects classroom activities to real-world challenges. Teachers
learn the most cutting-edge techniques in education, including how to assess
student performance and understanding, and how to help their students become
active self, and peer-assessors. They also become skilled at using technology,
differentiated learning, and content-specific strategies to improve student
performance and promote deeper understanding of educational content.
The professional development training that AHEd provides also includes the
AHEd Communications Institute (ACI), which trains its participants to sharpen their
business communications skills with techniques they can apply on the job the next
day. Using Harvard Business School case studies, participants learn to make
dynamic presentations, write e-mails and reports that are clear and succinct, use
modern language, summarise their point of view in meetings, and improve fluency
in business conversations. ACI training is available to the general public, and is
also customised for the needs of private corporations.
American Higher Education is headquartered in Cambridge, MA, USA, and has
branch offices in Knowledge Village, Dubai, UAE, and New Delhi, India. AHEd has
representatives in Seoul, Singapore, and China.
Tel: +9714 369 3870

Website: www.americanhighered.com

rcsi.qxp 12/28/2006 5:50 PM Page 1

RCSI Leads Healthcare
Management Training
For over two hundred years, the Royal College of Surgeons in Ireland
(RCSI) has played a pivotal role in surgical and medical education. As
one of Ireland's most progressive institutions, incorporating state-of-
the-art technology and teaching methods, the college has now made
its expertise available in Dubai with a campus in Knowledge Village.
Mylin Lourdes Araujo - Administrator, Dr. Steve Benjamin - Lecturer,
Mimi Copty - Programme Director, Tina Joyce - Director of Operations,
Prof. Ciarán O’Boyle - Head of School, Samar Hammam - Administrator
Professor Michael Butler, President of the Royal Surgeons In Ireland

with HH the late Sheikh Maktoum bin Rashid Al Maktoum
RCSI Dubai was launched in 2005 and, in its initial phase, provides Masters in Healthcare Management and a Masters in Quality in
postgraduate training and education in management and leadership Healthcare. These programmes are identical to the programmes offered
delivered by RCSI's International School of Healthcare Management. in Ireland and follow the educational philosophy of the School being
Health professionals and consultancy services in the UAE have access adult learning-centred, with the primary focus on helping individual
to a specialised training and development programme, regardless of learners to develop themselves, their organisation and the health
whether they are working in the private or public sector, with doctors, system.
nurses, managers and allied health professionals all benefiting. As in Ireland, the RCSI Dubai approach to teaching is participative
"The interest in the programme has been strong", explains RCSI and interactive, providing an environment for participants to learn from
Dubai Director of Operations, Tina Joyce, "and students include a good experience through reflection, dialogue, advocacy and enquiry.
mix of senior doctors, nurses, managers and policy makers with a RCSI Dubai faculty also works to ensure the quality of the programmes
strong interest in building up their managerial expertise and knowledge." through listening to participants, continuing research and
RCSI Dubai represents a further strengthening of the close ties development and through ongoing consultation and interaction with
between the RCSI in Dublin and the Middle East, with Joyce expressing the healthcare systems.
no doubt as to why having a campus in the emirate was a must. The training programme is held in such high esteem that the
"We have chosen to locate in Dubai because of its pivotal location Government of Dubai is using it to benefit its employees. “Having a
in the Middle East and its very strong focus on education and learning. medical background as a physician and currently working in
Many of our graduates have gone on to senior positions within their own administration in a healthcare institution enthused me to pursue a
countries since they have benefited in their careers from having an degree that would help me obtain the knowledge and skills required
internationally recognised management qualification”, says Joyce. for management. I firmly believe that administration is a science that
Globally, the School of Healthcare Management has been at the transforms into an art on practical application and choosing the RCSI
forefront of management education and training for the health sector for Masters Program was one of the best decisions I made”, states Dr
over ten years, providing MBA, MSc and Diploma programmes. The Amer Ahmad Sharif, Senior Administrative Officer at the Office of the
School prides itself on being progressive and has developed Assistant Director general (Medical Affairs) at the Department of Health
strong links with health care providers and institutions both in Ireland and Medical Services. “The College’s long standing reputation in
and internationally. quality education and its convenient location in Dubai were just two
"We have a very long relationship with the Middle East and have of the many reasons I opted for this. The program has provided me
been taking students from there for 40 years," states Professor Ciaran A with the general concepts of management necessary to enhance my
O'Boyle, Head of School of Healthcare Management. “Our core purpose skills in areas such as leadership and strategic planning. The cohort
is to educate and train people working in the healthcare system to of students allowed me to learn from others and share different views
develop themselves and their organisations. The Faculty work with and ideas. The learning environment was superb and I am sure the
individual managers, teams and organisations to help them understand whole team had a great learning experience!”
the forces that shape their environments, so that they can develop,
respond and deliver the best possible services in the most efficient and Tel.: +9714 3616282
effective way”, he concludes. www.rcsidubai.com
RCSI Dubai currently provides two MSc programmes, a www.rcsi.ie

rcsi.qxp 12/28/2006 5:50 PM Page 1

RCSI Leads Healthcare
Management Training
For over two hundred years, the Royal College of Surgeons in Ireland
(RCSI) has played a pivotal role in surgical and medical education. As
one of Ireland's most progressive institutions, incorporating state-of-
the-art technology and teaching methods, the college has now made
its expertise available in Dubai with a campus in Knowledge Village.
Mylin Lourdes Araujo - Administrator, Dr. Steve Benjamin - Lecturer,
Mimi Copty - Programme Director, Tina Joyce - Director of Operations,
Prof. Ciarán O’Boyle - Head of School, Samar Hammam - Administrator
Professor Michael Butler, President of the Royal Surgeons In Ireland

with HH the late Sheikh Maktoum bin Rashid Al Maktoum
RCSI Dubai was launched in 2005 and, in its initial phase, provides Masters in Healthcare Management and a Masters in Quality in
postgraduate training and education in management and leadership Healthcare. These programmes are identical to the programmes offered
delivered by RCSI's International School of Healthcare Management. in Ireland and follow the educational philosophy of the School being
Health professionals and consultancy services in the UAE have access adult learning-centred, with the primary focus on helping individual
to a specialised training and development programme, regardless of learners to develop themselves, their organisation and the health
whether they are working in the private or public sector, with doctors, system.
nurses, managers and allied health professionals all benefiting. As in Ireland, the RCSI Dubai approach to teaching is participative
"The interest in the programme has been strong", explains RCSI and interactive, providing an environment for participants to learn from
Dubai Director of Operations, Tina Joyce, "and students include a good experience through reflection, dialogue, advocacy and enquiry.
mix of senior doctors, nurses, managers and policy makers with a RCSI Dubai faculty also works to ensure the quality of the programmes
strong interest in building up their managerial expertise and knowledge." through listening to participants, continuing research and
RCSI Dubai represents a further strengthening of the close ties development and through ongoing consultation and interaction with
between the RCSI in Dublin and the Middle East, with Joyce expressing the healthcare systems.
no doubt as to why having a campus in the emirate was a must. The training programme is held in such high esteem that the
"We have chosen to locate in Dubai because of its pivotal location Government of Dubai is using it to benefit its employees. “Having a
in the Middle East and its very strong focus on education and learning. medical background as a physician and currently working in
Many of our graduates have gone on to senior positions within their own administration in a healthcare institution enthused me to pursue a
countries since they have benefited in their careers from having an degree that would help me obtain the knowledge and skills required
internationally recognised management qualification”, says Joyce. for management. I firmly believe that administration is a science that
Globally, the School of Healthcare Management has been at the transforms into an art on practical application and choosing the RCSI
forefront of management education and training for the health sector for Masters Program was one of the best decisions I made”, states Dr
over ten years, providing MBA, MSc and Diploma programmes. The Amer Ahmad Sharif, Senior Administrative Officer at the Office of the
School prides itself on being progressive and has developed Assistant Director general (Medical Affairs) at the Department of Health
strong links with health care providers and institutions both in Ireland and Medical Services. “The College’s long standing reputation in
and internationally. quality education and its convenient location in Dubai were just two
"We have a very long relationship with the Middle East and have of the many reasons I opted for this. The program has provided me
been taking students from there for 40 years," states Professor Ciaran A with the general concepts of management necessary to enhance my
O'Boyle, Head of School of Healthcare Management. “Our core purpose skills in areas such as leadership and strategic planning. The cohort
is to educate and train people working in the healthcare system to of students allowed me to learn from others and share different views
develop themselves and their organisations. The Faculty work with and ideas. The learning environment was superb and I am sure the
individual managers, teams and organisations to help them understand whole team had a great learning experience!”
the forces that shape their environments, so that they can develop,
respond and deliver the best possible services in the most efficient and Tel.: +9714 3616282
effective way”, he concludes. www.rcsidubai.com
RCSI Dubai currently provides two MSc programmes, a www.rcsi.ie

ECA_L1.QXP 12/10/06 8:41 PM Page 1

Recipe for Success
With tourism one of the region’s most buoyant sectors set to

attract 68.5 million tourists by 2020, global hotel groups are
homing in on Dubai, the Middle East’s undisputed tourism hub.
Celebrating its fifth birthday, The Emirates Academy of Hospitality
Management is pivotal in this growth.
338 Best of Dubai

ECA_L1.QXP 12/12/06 5:48 PM Page 2
Ron Hilvert, Managing Director,

Emirates Academy of Hospitality
Its commitment to quality training means Hom, Gary Rhodes and Michel Roux join
that since opening its doors to international forces to regularly impart their culinary
students in 2001, The Emirates Academy of expertise to students whilst bolstering the
Hospitality Management has earned a institute’s profile too. Ultimately, as a unique
reputation for being one of the leading academy of excellence, this 16-strong
hospitality management schools worldwide. faculty plays its part in developing the talent
With additional campus space needed for the 4,590,000 jobs to be filled in
accommodating a further intake of 85 the Middle East in this sector by 2007.
students that joined in October 2006, the With valuable student exchange
student population now exceeds 250. programmes the order of the day,
Gerald Lawless, CEO of Jumeirah bachelor’s degree hospitality students have
Group said: “The rapid growth of The the opportunity to spend a year at the
Emirates Academy is testimony to the prestigious Ecole Hôtelière de Lausanne in
quality of the faculty and the various degree Switzerland, providing a truly international
programmes on offer as well as its and world class educational experience.
mature, professional and truly international His Highness Sheikh Mohammed Bin
student body.” Rashid Al Maktoum, the Ruler of Dubai is
With 383 hotels and hotel apartments, the Academy’s patron, and the Ministry of
Dubai’s rapidly expanding portfolio of Higher Education and Scientific Research
hotels relies on excellent human resources for the UAE licenses and accredits the
in order to remain sustainable. The Academy and its degree courses. Aside
Academy, part of the Jumeirah Group is from accredited undergraduate degrees in
the first to focus on tourism and hospitality international hospitality and tourism
at university level in the Middle East. management, the institute offers a series of
Underscoring quality education and Professional Development Programmes for
innovation - this is where the stylish senior industry managers and executives.
state-of-the-art Academy, close to the Here, global hospitality and food industry
Group’s awe-inspiring Burj Al Arab and market leaders conduct senior
Jumeirah Beach Hotel, fits in as Dubai’s management development courses to
tourism industry matures and a more skilled keep abreast of latest developments in
workforce is required. Manic hotel research and management.
development notwithstanding, it’s also Clearly, its mission to become one of the
thanks to the government’s relentless world’s leading tourism and hospitality
promotion of the Emirate as a multi-facetted management schools, providing university
lifestyle and tourism destination to suit level education and professional
diverse segments that ensures the ground- development for the travel, tourism and
breaking occupancy rates that hotels hospitality industries is not impossible. On
currently enjoy. the contrary, with a renowned international
With a current 400 nationals working in faculty, state-of-the-art infrastructure,
the hospitality sector in Dubai overall, this comprehensive facilities and strong
number will increase to 600 by end 2006, support from a leading hospitality group,
as Emiratisation steps up. In this regard, the Academy is making the grade as a
The Emirates Academy of Hospitality specialist management school capable of
Management takes its role of participating keeping pace with the region’s growth in
in this national initiative – a core objective this exciting sector that moves in fast-
for today and tomorrow – very seriously. forward mode.
Growing from within notwithstanding, in
order to stay on the gastronomic cutting Tel.: + 9714 315 5555
edge, top-class global chefs such as Ken www.emiratesacademy.edu
Best of Dubai 339

Right Selection.qxp 12/28/2006 5:52 PM Page 1

Family Affair
Through hard graft, a little luck and lots of inspiration,

Ram and Gautam Ganglani have transformed Right Selection
into a premier training and motivational enterprise.
How do you source the speakers shifting all the time?

and what criteria do you apply in “That is true. New market
selection? How many speakers and segments are constantly evolving.
events do you hope to host in the We need to give our customers a
future? unique emotional perspective and
“We keep a close eye on the keep in close touch with them to
bestselling business management understand their needs from time
books. If any of those topics are to time. It is a never ending
relevant to this market, we check if exercise.”
the authors are professional
speakers and trainers, and keen to Does pricing pose a problem as
travel here. this market is used to discounts and
We choose the best expert or other concessions?
guru on a particular topic. Leading “We accept pricing is an issue and
up to February 2007, we have a tackle it by doing our best to offer
variety of seminars lined-up. We real value to our customers. Our
usually host at least one seminar values set us apart.”
every month.”
How do your clients view your
Scenes from various training seminars There are many Event approach and your services?
Management companies that have “Our goal is that Right Selection
set up in the last five years. How is should always be their premier
Right Selection, as a close family- choice. We like to be looked at as
run business, different from the reliable and flexible and treat our
others? clients as if they are our business
“Right Selection’s success is based partners.”
upon connecting with people. We
operate as a small ‘father and son’ What is the mission and vision of
family business and always aim to Right Selection today?
give our clients a ‘boutique’
experience. This refers not to our Vision
Ram and Gautam Gangalani
Father and son duo air their views… size, but to our attention to detail To partner with our clients in
and friendliness.” helping them build a strong
How long has Right Selection been in operation and how has the business learning culture in their
changed over the years? What about customer loyalty? organizations by providing them
“When Right Selection was launched in 1993, the distribution of business Do you feel that is an issue? with cost-effective tools and
management books, video training programmes and motivational audios was “Customer loyalty is vitally training solutions.
our core business. important to us. It is the intangible
Over the years, we provided clients with cost-effective solutions to their emotional benefits, the Mission
training needs. Client demand led us to link up with top-class international transparency and humility that will To provide our clients with a unique
speakers, trainers and consultants like Ron Kaufman, Steve Lundin, Bob serve as the basis for long-term results-oriented learning
Urichuck, Omar Khan and Keith Usher specialising in soft management skills. customer loyalty.” experience with top-class trainers,
Our team of experts is sourced worldwide and we have a few trainers speakers and educational tools.
stationed in the UAE. Although we began as a father and son operation, How do you cope with customer
we are now expanding with alliances and partnerships as well as adding new preferences? Customers’ Tel.: +9714 352 7803
Our goal is simple...
to help you reach yours members to our team.” needs and choices keep www.rightselection.com

Right Selection.qxp 12/28/2006 5:52 PM Page 1

Family Affair
Through hard graft, a little luck and lots of inspiration,

Ram and Gautam Ganglani have transformed Right Selection
into a premier training and motivational enterprise.
How do you source the speakers shifting all the time?

and what criteria do you apply in “That is true. New market
selection? How many speakers and segments are constantly evolving.
events do you hope to host in the We need to give our customers a
future? unique emotional perspective and
“We keep a close eye on the keep in close touch with them to
bestselling business management understand their needs from time
books. If any of those topics are to time. It is a never ending
relevant to this market, we check if exercise.”
the authors are professional
speakers and trainers, and keen to Does pricing pose a problem as
travel here. this market is used to discounts and
We choose the best expert or other concessions?
guru on a particular topic. Leading “We accept pricing is an issue and
up to February 2007, we have a tackle it by doing our best to offer
variety of seminars lined-up. We real value to our customers. Our
usually host at least one seminar values set us apart.”
every month.”
How do your clients view your
Scenes from various training seminars There are many Event approach and your services?
Management companies that have “Our goal is that Right Selection
set up in the last five years. How is should always be their premier
Right Selection, as a close family- choice. We like to be looked at as
run business, different from the reliable and flexible and treat our
others? clients as if they are our business
“Right Selection’s success is based partners.”
upon connecting with people. We
operate as a small ‘father and son’ What is the mission and vision of
family business and always aim to Right Selection today?
give our clients a ‘boutique’
experience. This refers not to our Vision
Ram and Gautam Gangalani
Father and son duo air their views… size, but to our attention to detail To partner with our clients in
and friendliness.” helping them build a strong
How long has Right Selection been in operation and how has the business learning culture in their
changed over the years? What about customer loyalty? organizations by providing them
“When Right Selection was launched in 1993, the distribution of business Do you feel that is an issue? with cost-effective tools and
management books, video training programmes and motivational audios was “Customer loyalty is vitally training solutions.
our core business. important to us. It is the intangible
Over the years, we provided clients with cost-effective solutions to their emotional benefits, the Mission
training needs. Client demand led us to link up with top-class international transparency and humility that will To provide our clients with a unique
speakers, trainers and consultants like Ron Kaufman, Steve Lundin, Bob serve as the basis for long-term results-oriented learning
Urichuck, Omar Khan and Keith Usher specialising in soft management skills. customer loyalty.” experience with top-class trainers,
Our team of experts is sourced worldwide and we have a few trainers speakers and educational tools.
stationed in the UAE. Although we began as a father and son operation, How do you cope with customer
we are now expanding with alliances and partnerships as well as adding new preferences? Customers’ Tel.: +9714 352 7803
Our goal is simple...
to help you reach yours members to our team.” needs and choices keep www.rightselection.com

Crestcom_L1.qxp 12/15/06 4:41 AM Page 1
The Bullet Proof ® Manager

Given Dubai’s status as an international hub for business,

competition between industries for leading managers is at a
premium. With the competition so hot, getting the best leaders is
paramount. Continuous training is essential for keeping abreast
with the rapidly changing conditions in Dubai.
342 Best of Dubai

Crestcom_L1.qxp 12/15/06 4:57 AM Page 2
With management proficiency at the

core of business growth, developing
a leadership team that surpasses all
others is now simpler thanks to the
entry of Crestcom International into
the local market. A global training
company actively involved in over 50
countries and 175 cities worldwide,
Crestcom® brings leadership
innovations and solutions that are
second-to-none.
The Authorized Licensee in the
UAE for Crestcom International Ltd is
Vincent Bass, CEO
Vincent Bass F.Z.E., a company
owned and operated by CEO Vincent
Bass himself. Since beginning
operations last year, his growing
client base taking advantage of
Crestcom’s experience and expertise
in management training has grown at
a remarkable rate. “The response
from small, medium and large
companies to the unique model of
training has been overwhelming.
Companies find that the blended
learning approach combining live
local facilitation with video and written
material by world-class trainers has a
positive impact in their companies different experiences are essential to
on all levels”, he explains. “To top it the overall success”, he explains.
off, the training sessions are The Bullet Proof® Manager is also
“dynamic, interactive, fun, and, most structured to allow clients to
importantly, relevant”. dramatically increase the value and
By undertaking the Crestcom® impact of their training investment
programme, participants are rapidly long after the training is over. After
upgraded from mere manager to a attending a monthly Bullet Proof®
‘Bullet Proof® Manager’ through a Manager session and learning the
unique combination of live and video material personally, participants
instruction. The Bullet Proof® can then return to their department
Manager course emphasizes and use the video and written
involvement, participation and resources to conduct the same
teamwork, representing a departure training for others. “This benefit
from traditional training methodology. allows clients to drive key techniques
“Perhaps the most impressive and messages throughout their
notion about the training is that it firm, to help participating managers
works with all sizes of companies, apply the skills they learn and to
departments and groups, from major maximize training investment value”,
multi-national giants to small, local Bass adds.
firms”, Bass says. In addition, Bullet Proof® Manager
Participants in this trademarked training includes a comprehensive
training programme attend monthly internet support site, featuring
sessions for concentrated instruction streaming video, assessments,
in pivotal management areas as scripts, slides, articles and follow-up
leadership, motivating people, exercises designed to help
serving customers and leading participants reinforce and continue
change. Each session begins with a their learning in the different Bullet
30-minute video featuring a leading Proof® Manager skill areas.
authority on a specific management A market leader that produces
skill. The video is followed by market leaders too, Crestcom® has
approximately 90 minutes of ensured - through their unique
situational studies and group and training course - that Dubai maintains
individual exercises designed to its position of dominance as a
ensure the participants' grasp of the business hub that that continues to
material. “Participants also have the attract and develop management
opportunity to exchange ideas with staff of the highest calibre.
managers from other companies and
groups - managers who come from Tel.: +9714 311 6587
different backgrounds and who have www.crestcomtraining.com
Best of Dubai 343

TIM_L1.QXP 12/12/06 5:54 PM Page 1

Better teams. Better Business
VERWEYEN CONSULTING and True Integrated Marketing have formed

an alliance to improve the performance of businesses across many
sectors including Automotive, FMCG, Consumer Electronics, Banking,
Insurance, Medical, Hotels, Industrials and Publishing.
Alexander Verweyen
Arndt Schmidtmayer
Michel Walters
Headquartered in Europe, Alexander Verweyen and aware of the ambitious construction projects aimed at
Arndt Schmidtmayer saw the potential for their business attracting ever more visitors. 'Increased investment will
in the Middle East. Arndt who worked from 2001 until 2004 therefore be required to improve sales and service
in Sales & Marketing for DaimlerChrysler Middle East capabilities, to enable businesses and brands to truly
set to work on developing the market for VERWEYEN deliver a first class customer experience', explains
CONSULTING services. Although he has now Michael, 'we have to help clients raise their own
returned to Munich, continuity is at hand by way of a performance to the best international standards'.
partnership with True Integrated Marketing assisted by The training solutions provided by VERWEYEN/True are
continuous visits by Alexander Verweyen and Arndt based on critical business needs such as: Systematic
Schmidtmayer to help drive the business forward in the sales dialogue, value based selling, premium and
Middle East. emotional selling, price negotiation/ price stability and
True Integrated Marketing is located in Media City. many others that transform business performance. In
The operation is run by Michael Walters who has order to ensure success, the programmes contain an
extensive international experience of developing marketing ongoing coaching element to ensure that the new skills
strategies, marketing execution and Customer and tools learned eventually become embedded in the
Relationship Management. users' everyday habits.
Sample clients for VERWEYEN CONSULTING and True A project is only successful if know-how is transferred
Integrated Marketing include: Mercedes-Benz Middle East, into do-how and if we have measurably improved the sales
Deutsche Bank, American Express, Siemens Mobile, and service performance of our participants and clients',
Canon Middle East, Porsche, UBS, Bang & Olufsen, states Arndt Schmidtmayer.
Panasonic Middle East and SAP.
'There is enormous attraction and interest in the Middle Tel.: +9714 367 1733
East', says Alexander Verweyen. Dubai is marketing itself www.vc-me.com
successfully on the international stage and everyone is www.trueim.com
344 Best of Dubai

TIM_L1.QXP 12/10/06 9:58 PM Page 2
Green to go
™
The Traffic-Light-Tool.com (TLT™) has been developed in

response to client needs. TLT can be used either internally to assess
team or managerial performance or externally to tap into what
customers really think about sales, service or outlet performance -
including mystery shopping - all areas of growing importance.
Anthony Rischard, Christel Whelan, Michel Walters & Arndt Schmidtmayer
“Major improvements in the production area have been achieved through

the use of Key Performance Indicators (KPI), but in the area of sales,
marketing and customer service there is still a huge need to measure
professionally and improve according to the results”, states Arndt
Schmidtmayer, founder and Managing Director of Traffic-Light-Tool.com.
Traffic-Light-Tool.com is the most intuitive, easy-to-use performance
measurement tool available. It facilitates rapid deployment and the output
provides a clear, concise and prioritized assessment of the critical areas
that require immediate attention.
Using the universally recognizable codes of red (meaning stop, do
something urgently), yellow (things are OK but need to be improved in
the medium term), and green (running smoothly, no improvement
needed for the time being). TLT avoids the dangers of complex research
evaluations that might result in a 6.5 or 7.3 points based outcome.
“TLT enables companies to speedily implement relevant
improvements, which can be easily re-measured ensuring excellent and
rapid ROI”, says Michael Walters, Sales Director for the Middle East.
“TLT has helped us to repeatedly benchmark our yearly mystery instance to measure the success of a merger and acquisition.
shopping and makes the results comparable”, agrees the responsible “Over time we will continue to technically improve this online and
project manager of a leading FMCG retailer. offline tool and with extended clients and usage, TLT will be able to
TLT can be utilized globally, regionally and locally by companies large provide real benchmarks of performance for various business sectors”,
and small in areas of sales, marketing, website, dealership assessment, promises Anthony Rischard, Technology Director of the TLT team.
mystery shopping, CRM, HR and many more performance areas. In a nutshell, TLT helps businesses to set their traffic lights to green
So far the tool has been adopted by Banks for measuring key account for growth!
management, by automotive clients to establish employees training
needs, by FMCG companies for mystery shopping, by a Gas company Tel.: +9714 367 1733
to measure the leadership competencies of their managers and in one www.traffic-light-tool.com
Best of Dubai 345

"I want everyone in this
country to benefit and to be of
benefit at the same time". CHAPTER 20
Setting Up in Dubai
Courtesy of Madinat Jumeirah

"I want everyone in this
country to benefit and to be of
benefit at the same time". CHAPTER 20
Setting Up in Dubai
Courtesy of Madinat Jumeirah

Get Up & Go.qxp 1/2/2007 10:02 AM Page 1
Get up and Go
Setting Up in Dubai transport facilities. Dubai's strategic geographical
location gives businesses access to a market of over
one billion people, including other Arab countries, Iran,
the Asian sub-continent and parts of Africa, the Eastern
As one of the principal Gulf markets and commercial hub supreme, the Mediterranean and the Commonwealth of Independent
emirate is an appealing and profitable place to do business. States (CIS). The emirate has established liberal
commercial regulations with strong government support
for business. Dubai is a key centre in the global
Dubai is one of the seven emirates of the UAE, which lies on the Eastern coast of Islamic mortgages, the bank buys the property and leases it back to the tenant, transport and distribution system, particularly when you
the Arabian Peninsula in the south-western corner of the Arabian Gulf. It is bounded providing considerable security to both at a time when ownership rules are consider that the Dubai Ports Authority, combining Port
to the East and south-east by the Sultanate of Oman, to the north-west by the uncertain. Where conventional banks are not allowed to own property, property Rashid (35 berths) and Jebel Ali Port (67 berths), ranks
Arabian Gulf and to the west and south-west by the emirate of Abu Dhabi. developers have pioneered mortgage financing, starting with the creation of Amlak, among the world's top ten in terms of berths and top
Well known and well regarded as the strategic, financial, commercial and trans- a financing company owned by leading developer Emaar Properties, in 2000. twenty in terms of container throughput.
shipment hub of the Middle East, it is a major, business forum, trend setter and With interest rates low and the small stock market having a limited capacity, to Businesses moving to Dubai are also tempted with a
window on the world for the UAE as well as the region overall. say there has been a huge investment in property is an understatement. number of incentives that enhance commercial
While official data does not exist, it is independently estimated that average house opportunities, these include:
ECONOMY prices followed several years of strong growth with an increase of around 25 - No personal withholding of taxes on income or
In Dubai, where oil reserves are projected to last only another 10 years, this state percent in 2004. capital, corporate tax limited to foreign banks and
has the most diversified economy of all the other emirates. The oil sector accounts The million-dollar question: is Dubai's real estate market just a bubble? Dubai , foreign oil companies.
for less than 7 percent of the Dubai's gross income, and therefore, Dubai has made a relatively young real estate market, gives room for speculation on the future of its - No foreign exchange controls and a stable, freely
significant progress in diversifying from hydrocarbons. In contrast, in Abu Dhabi, real estate market. Professionals can only look at some key economic indicators of convertible currency.
which holds most of the country's oil reserves, diversification has focused on Dubai's track record and combine it with some of its future projects to come to an - A world-class services sector - major international
downstream petrochemical activities. educated opinion. The three economic indicators of GDP, tourism and population hotels, banks, accountancy and legal firms,
One of Dubai's most successful policies has been the creation of Free Zones, (see link) growth provide a clear message that Dubai's past 10 year performance advertising agencies, consultants etc.
which aim to attract private investment by providing cheap, rents, modern facilities has been outstanding relative to its neighbouring countries on a global level, which - High quality office and residential accommodation.
and exemptions from taxes and regulations. provides a relatively good foundation for the real estate sector. - Major regional conference and exhibition venues.
In addition to attracting foreign investment and expertise, these schemes have However, there are concerns about whether the local property market is - Time zone bridge between the Far East and Europe,
appealed to Gulf (GCC) nationals who face complicated immigration procedures overvalued. Nevertheless, over the next five years, considerable new housing stock with efficient local and global telecommunications.
in Europe and the US. Foreign companies operating outside the Free Zones face a is due to come onto the market which, combined with rising interest rates, may - Cosmopolitan lifestyle and tolerant environment.
more restrictive business environment. This is set to change with the enactment of prompt a rectification in prices. In the case of such an event, not much of an impact
the requirements of bilateral trade agreements, such as the UAE's membership to would be made on the banking sector, as the central bank imposes limits on Taxation
the WTO in 1996, which requires certain legislation to be implemented, such as a lending to individual sectors, such as real estate. Those leading property There is no personal taxation within the UAE. In relation
free trade agreement. Currently, company law states that outside of the Free Zones, developers owned partly or entirely by the Dubai government would not incur too to direct taxation, there are decrees covering corporate
foreign firms can own a maximum 49 percent of a local company. The government much damage either, as they are supplied with land and capital at a very low cost tax, but enforcement has been limited to foreign
has indicated that it is planning to raise this limit to 70 percent. and pay relatively little for their expatriate workforce. banks and foreign oil companies only. There is a
A further probable change is the sheer scale of the infrastructure challenge may This chart shows that other major cities such as New York and Singapore are possibility that VAT may be imposed in future at the
necessitate some borrowing. Though Dubai does not have a direct borrowing trading at price multiples of three times Dubai, while cities like London and Hong insistence of the IMF.
programme, key agencies such as the Dubai Metro and the Dubai Water an Kong are trading at price multiples of six times Dubai.
Electricity Authority are expected to tap into the international markets as from Direct Trade
next year. TOURISM International companies wishing to trade directly with
Another lasting reform came with Dubai's unveiling in mid-March of the long- The Dubai Tourism Sector is thriving. It is projected to grow from 5.4 million visitors the UAE by supplying goods and services from abroad
awaited Property Law, intended to strengthen confidence among investors in the in 2005 to 15 million by 2010. should appoint a commercial agent who is already
emirate's real estate sector. The new law will allow non-GCC investors to invest in Europe continues to provide the largest source of arrivals, however, the origins established in the market. The agent must be a UAE
the market, while stipulating that both UAE and GCC investors and companies of guests has changed slightly in the last few years with visitors from Arab countries national, or a company wholly owned by UAE nationals.
wholly owned by them or by public joint stock companies, have the right to freehold on the increase due to the imposition of complex immigration procedures to the US The foreign principal and the agent in the UAE are
property and leasehold of up to 99 years in designated areas. The by-laws on the and the EU since 9/11. The tourism sector from Asia has also grown rapidly, largely required to enter into a commercial agency agreement
details of property ownership are yet to be due to the expansion of routes served by specifying the products and the territories to be covered
made public. Emirates Airlines, which works closely with by the contract. They should also comply with the
This novel property law has prompted a the tourism authorities. relevant provisions of the Federal Commercial Agency
string of investments by foreigners and Gulf Rapid expansion in the development of Law and the procedures and conditions prescribed
investors in Dubai property, however, investors residential, commercial and hotel property therein. It should be noted that a commercial agent
suffering losses on the stock markets may have has allowed the tourist sector to prosper. cannot carry out activities in the UAE unless its name is
less cash to invest in property. entered in the Commercial Agency Register maintained
INVESTMENT AND BUSINESS at the Ministry of Economy and Commerce.
The main aim of the property law will be to OPPORTUNITIES
precipitate GCC investment in property, given For international companies seeking to Customs Duties
that they will now have the necessary certainty establish business in Dubai, there are a GCC countries have recently agreed to implement the
over their ownership rights. The property law great number of options and indeed a Unified Customs Law and Single Customs Tariff. The
will further take some of the sting out of the great number of benefits in having a customs union is based on the principle of a single entry
overheated rental market in Dubai. Rental rises physical presence within the region. The point, upon which customs duty on imported goods
of up to 40 per cent last year were a major economy enjoys a competitive would be collected. This will make operations very
contributor to inflationary pressures and the combination of cost, market and smooth and no double duties will have to be paid when
opportunity to obtain freehold ownership rights environmental advantages that create an moving goods from one GCC country to another GCC
will ensure a more benign demand/supply ideal and attractive investment climate. country, nor will they have to customs clear their goods
match. Moreover, it will encourage other Indeed Dubai has been ranked as the at every point of entry into another GCC country.
emirates to develop their own property law. Arabian Gulf's leading multi-purpose From January 1, 2003, in accordance with single
business centre and regional hub and customs tariff agreed by GCC countries, the customs
REAL ESTATE even more remarkably, it has been placed duty, at the rate of 5 per cent of the FIF value of the
It has only been four years since the property at the forefront of the globe's dynamic and goods, is charged on all the goods and commodities
market first opened up to foreigners seeking to emerging market economies. originating from sources outside GCC countries on the
buy property in Dubai. In 2002, only certain basis of its delivery at the UAE port of destination.
new developments were permitted for sale. Why Dubai is an ideal place for setting up However, additional tariff rates are applicable on
This unleashed an insatiable demand that had a business? import of tobacco products which are subject to duty at
been building as a result of a huge increase in Dubai, is situated at the crossroads of the the rate of 100 per cent and alcoholic beverages which
expatriates immigrating to Dubai (population world's busiest trading routes, it is a city are subject to duty at the rate of 50 per cent. Goods
grew by 300 percent between 1990 and 2005). that ranks as the commercial, tourist and listed for duty exemption, as per the unified customs
The introduction of specialised mortgage real estate heart of the Gulf region. It is now tariff agreed by the GCC countries, are exempted from
financing companies and mortgages issued a modern, booming metropolis with a customs duty. Exemption of customs duty by virtue of
according to Islamic banking principles has strong infrastructure, sophisticated the Unified Customs Law also applies to imports of
also spurred the property market. Under telecommunications and highly developed military and internal security forces; personal effects

Get Up & Go.qxp 1/2/2007 10:02 AM Page 1
Get up and Go
Setting Up in Dubai transport facilities. Dubai's strategic geographical
location gives businesses access to a market of over
one billion people, including other Arab countries, Iran,
the Asian sub-continent and parts of Africa, the Eastern
As one of the principal Gulf markets and commercial hub supreme, the Mediterranean and the Commonwealth of Independent
emirate is an appealing and profitable place to do business. States (CIS). The emirate has established liberal
commercial regulations with strong government support
for business. Dubai is a key centre in the global
Dubai is one of the seven emirates of the UAE, which lies on the Eastern coast of Islamic mortgages, the bank buys the property and leases it back to the tenant, transport and distribution system, particularly when you
the Arabian Peninsula in the south-western corner of the Arabian Gulf. It is bounded providing considerable security to both at a time when ownership rules are consider that the Dubai Ports Authority, combining Port
to the East and south-east by the Sultanate of Oman, to the north-west by the uncertain. Where conventional banks are not allowed to own property, property Rashid (35 berths) and Jebel Ali Port (67 berths), ranks
Arabian Gulf and to the west and south-west by the emirate of Abu Dhabi. developers have pioneered mortgage financing, starting with the creation of Amlak, among the world's top ten in terms of berths and top
Well known and well regarded as the strategic, financial, commercial and trans- a financing company owned by leading developer Emaar Properties, in 2000. twenty in terms of container throughput.
shipment hub of the Middle East, it is a major, business forum, trend setter and With interest rates low and the small stock market having a limited capacity, to Businesses moving to Dubai are also tempted with a
window on the world for the UAE as well as the region overall. say there has been a huge investment in property is an understatement. number of incentives that enhance commercial
While official data does not exist, it is independently estimated that average house opportunities, these include:
ECONOMY prices followed several years of strong growth with an increase of around 25 - No personal withholding of taxes on income or
In Dubai, where oil reserves are projected to last only another 10 years, this state percent in 2004. capital, corporate tax limited to foreign banks and
has the most diversified economy of all the other emirates. The oil sector accounts The million-dollar question: is Dubai's real estate market just a bubble? Dubai , foreign oil companies.
for less than 7 percent of the Dubai's gross income, and therefore, Dubai has made a relatively young real estate market, gives room for speculation on the future of its - No foreign exchange controls and a stable, freely
significant progress in diversifying from hydrocarbons. In contrast, in Abu Dhabi, real estate market. Professionals can only look at some key economic indicators of convertible currency.
which holds most of the country's oil reserves, diversification has focused on Dubai's track record and combine it with some of its future projects to come to an - A world-class services sector - major international
downstream petrochemical activities. educated opinion. The three economic indicators of GDP, tourism and population hotels, banks, accountancy and legal firms,
One of Dubai's most successful policies has been the creation of Free Zones, (see link) growth provide a clear message that Dubai's past 10 year performance advertising agencies, consultants etc.
which aim to attract private investment by providing cheap, rents, modern facilities has been outstanding relative to its neighbouring countries on a global level, which - High quality office and residential accommodation.
and exemptions from taxes and regulations. provides a relatively good foundation for the real estate sector. - Major regional conference and exhibition venues.
In addition to attracting foreign investment and expertise, these schemes have However, there are concerns about whether the local property market is - Time zone bridge between the Far East and Europe,
appealed to Gulf (GCC) nationals who face complicated immigration procedures overvalued. Nevertheless, over the next five years, considerable new housing stock with efficient local and global telecommunications.
in Europe and the US. Foreign companies operating outside the Free Zones face a is due to come onto the market which, combined with rising interest rates, may - Cosmopolitan lifestyle and tolerant environment.
more restrictive business environment. This is set to change with the enactment of prompt a rectification in prices. In the case of such an event, not much of an impact
the requirements of bilateral trade agreements, such as the UAE's membership to would be made on the banking sector, as the central bank imposes limits on Taxation
the WTO in 1996, which requires certain legislation to be implemented, such as a lending to individual sectors, such as real estate. Those leading property There is no personal taxation within the UAE. In relation
free trade agreement. Currently, company law states that outside of the Free Zones, developers owned partly or entirely by the Dubai government would not incur too to direct taxation, there are decrees covering corporate
foreign firms can own a maximum 49 percent of a local company. The government much damage either, as they are supplied with land and capital at a very low cost tax, but enforcement has been limited to foreign
has indicated that it is planning to raise this limit to 70 percent. and pay relatively little for their expatriate workforce. banks and foreign oil companies only. There is a
A further probable change is the sheer scale of the infrastructure challenge may This chart shows that other major cities such as New York and Singapore are possibility that VAT may be imposed in future at the
necessitate some borrowing. Though Dubai does not have a direct borrowing trading at price multiples of three times Dubai, while cities like London and Hong insistence of the IMF.
programme, key agencies such as the Dubai Metro and the Dubai Water an Kong are trading at price multiples of six times Dubai.
Electricity Authority are expected to tap into the international markets as from Direct Trade
next year. TOURISM International companies wishing to trade directly with
Another lasting reform came with Dubai's unveiling in mid-March of the long- The Dubai Tourism Sector is thriving. It is projected to grow from 5.4 million visitors the UAE by supplying goods and services from abroad
awaited Property Law, intended to strengthen confidence among investors in the in 2005 to 15 million by 2010. should appoint a commercial agent who is already
emirate's real estate sector. The new law will allow non-GCC investors to invest in Europe continues to provide the largest source of arrivals, however, the origins established in the market. The agent must be a UAE
the market, while stipulating that both UAE and GCC investors and companies of guests has changed slightly in the last few years with visitors from Arab countries national, or a company wholly owned by UAE nationals.
wholly owned by them or by public joint stock companies, have the right to freehold on the increase due to the imposition of complex immigration procedures to the US The foreign principal and the agent in the UAE are
property and leasehold of up to 99 years in designated areas. The by-laws on the and the EU since 9/11. The tourism sector from Asia has also grown rapidly, largely required to enter into a commercial agency agreement
details of property ownership are yet to be due to the expansion of routes served by specifying the products and the territories to be covered
made public. Emirates Airlines, which works closely with by the contract. They should also comply with the
This novel property law has prompted a the tourism authorities. relevant provisions of the Federal Commercial Agency
string of investments by foreigners and Gulf Rapid expansion in the development of Law and the procedures and conditions prescribed
investors in Dubai property, however, investors residential, commercial and hotel property therein. It should be noted that a commercial agent
suffering losses on the stock markets may have has allowed the tourist sector to prosper. cannot carry out activities in the UAE unless its name is
less cash to invest in property. entered in the Commercial Agency Register maintained
INVESTMENT AND BUSINESS at the Ministry of Economy and Commerce.
The main aim of the property law will be to OPPORTUNITIES
precipitate GCC investment in property, given For international companies seeking to Customs Duties
that they will now have the necessary certainty establish business in Dubai, there are a GCC countries have recently agreed to implement the
over their ownership rights. The property law great number of options and indeed a Unified Customs Law and Single Customs Tariff. The
will further take some of the sting out of the great number of benefits in having a customs union is based on the principle of a single entry
overheated rental market in Dubai. Rental rises physical presence within the region. The point, upon which customs duty on imported goods
of up to 40 per cent last year were a major economy enjoys a competitive would be collected. This will make operations very
contributor to inflationary pressures and the combination of cost, market and smooth and no double duties will have to be paid when
opportunity to obtain freehold ownership rights environmental advantages that create an moving goods from one GCC country to another GCC
will ensure a more benign demand/supply ideal and attractive investment climate. country, nor will they have to customs clear their goods
match. Moreover, it will encourage other Indeed Dubai has been ranked as the at every point of entry into another GCC country.
emirates to develop their own property law. Arabian Gulf's leading multi-purpose From January 1, 2003, in accordance with single
business centre and regional hub and customs tariff agreed by GCC countries, the customs
REAL ESTATE even more remarkably, it has been placed duty, at the rate of 5 per cent of the FIF value of the
It has only been four years since the property at the forefront of the globe's dynamic and goods, is charged on all the goods and commodities
market first opened up to foreigners seeking to emerging market economies. originating from sources outside GCC countries on the
buy property in Dubai. In 2002, only certain basis of its delivery at the UAE port of destination.
new developments were permitted for sale. Why Dubai is an ideal place for setting up However, additional tariff rates are applicable on
This unleashed an insatiable demand that had a business? import of tobacco products which are subject to duty at
been building as a result of a huge increase in Dubai, is situated at the crossroads of the the rate of 100 per cent and alcoholic beverages which
expatriates immigrating to Dubai (population world's busiest trading routes, it is a city are subject to duty at the rate of 50 per cent. Goods
grew by 300 percent between 1990 and 2005). that ranks as the commercial, tourist and listed for duty exemption, as per the unified customs
The introduction of specialised mortgage real estate heart of the Gulf region. It is now tariff agreed by the GCC countries, are exempted from
financing companies and mortgages issued a modern, booming metropolis with a customs duty. Exemption of customs duty by virtue of
according to Islamic banking principles has strong infrastructure, sophisticated the Unified Customs Law also applies to imports of
also spurred the property market. Under telecommunications and highly developed military and internal security forces; personal effects

and used household items; accompanied passenger baggage and gifts; down provisions governing conversion, merger and dissolution of companies.
CAREERS UAE 12 March 2007 Dubai International Convention Dubai World Trade Centre (LLC)
charitable societies' requirements and returned goods. Industrial inputs required The seven categories of business organisation defined by the law are: 14 March 2007 and Exhibition Centre Tel: +971 4 308 6043
directly for manufacturing process, imported by industrial firms and approved by 1. General partnership company website: www.careersuae.aewww.dwtc.com
the concerned authority, are exempt from customs duty as agreed by the GCC 2. Partnership-en-commendite
DUBAI INTERNATIONAL BOAT SHOW 13 March 2007 Dubai International Marine Club Dubai World Trade Centre (LLC)
Financial and Economic Co-operation Committee. 3. Joint venture company 17 March 2007 (Mina Seyahi) Tel: +971 4 308 6043
4. Public shareholding company website:www.boatshowdubai.com
ESTABLISHMENT OF BUSINESSES IN DUBAI 5. Private shareholding company www.dwtc.com
In the UAE, economic activity is regulated by individual emirates, as well as the 6. Limited liability company MOTEXHA 2007 19 March 2007 Dubai International Convention I I R Exhibitions
Federal Government. In Dubai, the authorities have deliberately sought to create an 7. Share partnership company 21 March 2007 and Exhibition Centre Tel: +971-4-3365161
Website: www.motexhaonline.com
environment that is well-ordered without being unduly restrictive. Therefore, Dubai
offers businessmen operating conditions that are among the most liberal and Dubai Free Trade Zones DUBAI INTERNATIONAL HORSE FAIR 25 March 2007 Dubai International Convention Dubai World Trade Centre (LLC)
attractive in the region. The Dubai Free Trade Zones have completely transformed and helped bring about 28 March 2007 and Exhibition Centre Tel: +971 4 308 6043
www.dihf.ae
For many companies, having a presence in Dubai can provide considerable tremendous change to the industrial arena of this developing nation. www.dwtc.com
business advantages. For instance, businessmen in the region prefer to deal with The Jebel Ali Free Zone, the first to start off this trend, started in Dubai on 9th
someone they know and trust and personal relationships are much more important February, 1985. Ever since this novel concept was introduced to the Middle East, THE BRIDE SHOW DUBAI 2007 10 April 2007 Dubai International Convention I I R Exhibitions
13 April 2007 and Exhibition Centre Tel: +971-4-3365161
in doing business in the Arab world than they are in Western Europe or America. In the industrial and commercial centre has not looked back. Twenty years later, the www.thebrideshow.com
addition, the buying patterns of some countries served by Dubai tend to be Free Zone notion is flourishing in the UAE. Its rapid growth has also provided a
AMBIENTE GIFT & HOMEWARE 2007 10 April 2007 Dubai International Convention and I I R Exhibitions
unpredictable, creating a need for first class market intelligence and information. powerful economic inspiration to the other Emirates, which have set up their own 13 April 2007 Exhibition Centre Tel: +971-4-3365161
One of the most important aspects of doing business in the UAE is the legal Free Zones to attract investment. www.ambientearabia.com
structure. Dubai and the other emirates have always followed the same general The number of Free Zones has increased and thus their impact on the UAE
WORLD TOBACCO MIDDLE EAST 23 April 2007 Dubai International Convention dmg world media Dubai Ltd
system, whereby foreign companies operated in one of three ways: with a local economy has deepened. Now, the Free Zones are home to more that 4500 24 April 2007 and Exhibition Centre Tel: +971 4 331 9688
sponsor, through a partnership with a UAE national or company, or through a companies and this number increases day by day. www.dmgdubai.com
private limited company or public shareholding company incorporated by Ruler's
MATERIALS HANDLING & LOGISTICS 12 May 2007 Dubai International Convention and Messe Frankfurt Dubai
decree. Since 1984, further measures have been introduced to bind companies by 14 May 2007 Exhibition Centre Tel: + 971 4 33 80 102
law applicable throughout the whole of the Emirates. Federal Law No. 8 of 1984, as New Free Zones in Dubai include www.epocmessefrankfurt.com
amended by Federal Law No. 13 of 1988 - the 'Commercial Companies Law'- and Established Dubai Free Zones PALME PRO-AUDIO & LIGHT 20 May 2007 Dubai International Convention and I I R Exhibitions
its by-laws have been issued. In broad terms, the provisions of the Law are as - Dubai Carpet Free Zone MIDDLE EAST 2007 22 May 2007 Exhibition Centre Tel: +971-4-3365161
follows: 1. Jebel Ali Free Zone, Dubai - Dubai Auto Parts City Free Zone www.palmeonline.com
With regard to ownership requirements, a minimum of 51 per cent participation 2. Dubai Airport Free Zone - Heavy Equipment and Trucks Free Zone AIRPORT SHOW 4 June 2007 Dubai International Convention and Streamline Marketing Communications
by UAE National(s) is mandatory for all UAE established companies except: 3. Dubai Cars and Automotive Zone - Dubai Flower Centre Free Zone 6 June 2007 Exhibition Centre Tel: +971 4 332 9029
- Companies set-up in the various Free Zones 4. Dubai Technology, Electronic - Dubai HealthCare City Free Zone www. streamlineb2b.net
- Foreign companies registering branches or representative offices in the UAE Commerce and Media Free Zone - Dubai Textile Village Free Zone FACILITIES MANAGEMENT 5June 2007 Dubai International Convention and Streamline Marketing Communications
- Professional/Civil Companies where 100% foreign ownership is permitted 5. Gold and Diamond Park, Dubai - International Media Production Free Zone 7 June 2007 Exhibition Centre Tel: +971 4 332 9029
subject to their complying with the relevant local laws and regulations. 6. Dubai International Financial - International Arbitration Centre www. streamlineb2b.net
Centre (DIFC) - Dubai Silicon Oasis Free Zone HOTEL SHOW 5June 2007 Dubai International Convention and Streamline Marketing Communications
The Federal Law also sets out the requirements in terms of shareholders, - Dubai Maritime City Free Zone 7 June 2007 Exhibition Centre Tel: +971 4 332 9029
www. streamlineb2b.net
directors, minimum capital levels and incorporation procedures. It further lays - Dubai Aid City Free Zone
INRETAIL 5 June 2007 Dubai International Convention and Streamline Marketing Communications
7 June 2007 Exhibition Centre Tel: +971 4 332 9029
DUBAI'S UP AND COMING EXHIBITIONS* www. streamlineb2b.net
EXHIBITION DATE VENUE ORGANISER PAPER ARABIA 2007 9 Sept 2007 Dubai International Convention Al Fajer Information & Services
12 Sept 2007 and Exhibition Centre Tel: +971 4 3377727
INTERSEC MIDDLE EAST 6 Jan 2007 Dubai International Convention Messe Frankfurt Dubai. www.alfajer.net
8 Jan 2007 and Exhibition Centre Tel: + 971 4 33 80 102
www.epocmessefrankfurt.com TRANSEXPO 23 Oct 2007 Dubai International Convention Al Fajer Information & Services
25 Oct 2007 and Exhibition Centre Tel: +971 4 3377727
GITEX INDIA 9 Jan 2007 Dubai International Convention Dubai World Trade Centre (LLC) www.alfajer.net
11 Jan 2007 and Exhibition Centre Tel: +971 4 308 6043
www.gitexindia2006.com MIDDLE EAST INTERNATIONAL 14 Nov 2007 Dubai International Convention and Dubai World Trade Centre Exhibitions
MOTOR SHOW 18 Nov 2007 Exhibition Centre Tel: 971 4 332 1000
ARAB INTERNATIONAL PLASTIC 13 Jan 2007 Dubai International Convention Al Fajer Information & Services www.dwtc.com
& RUBBER INDUSTRY TRADE SHOW 16 Jan 2007 and Exhibition Centre
(ARABPLAST) Tel: +971 4 3377727 GULF TRAFFIC 2007 9 Dec 2007 Dubai International Convention and I I R Exhibitions
www.alfajer.net 11 Dec 2007 Exhibition Centre Tel: +971-4-3365161
www.gulftraffic.com
INTERNATIONAL EXHIBITION FOR 13 Jan 2007 Dubai International Convention Al Fajer Information & Services
INDUSTRIAL MACHINERY & MACHINE 16 Jan 2007 and Exhibition Centre Tel: +971 4 3377727
TOOLS (TEKNO) UAE www.alfajer.net
GOVERNMENT
SMALL & MEDIUM ENTERPRISES 29 Jan 2007 Dubai International Convention Al Fajer Information & Services The UAE is a Federal Sovereign State which consists of seven emirates. The Supreme Council.
EXPO & CONFERENCE 1 Feb 2007 and Exhibition Centre Tel: +971 4 3377727 In addition, a Federal National Council is included in the Federal Government
www.alfajer.net highest federal authority in the UAE is the Supreme Council of the UAE
consisting of the Rulers of the seven emirates. This branch is responsible for which consists of 40 representatives, appointed on two year terms by the
ARAB HEALTH 2007 29 Jan 2007 Dubai International Convention I I R Exhibitions general policy matters for communications, education, defence, foreign affairs individual emirates. This is a legislative council, possessing executive authority
1 Feb 2007 and Exhibition Centre Tel: +971-4-3365161 to discuss and draft all Federal laws and then refer them to the Supreme Council
www.arabhealthonline.com
and for ratifying federal laws. Both the President and Vice President are elected
by the Supreme council from its members, the President currently being His for enactment. The council members are able to monitor and debate policy but
MIDDLE EAST ELECTRICITY 2007 11 Feb 2007 Dubai International Convention I I R Exhibitions Highness Sheikh Khalifa Bin Zayed Al Nahyan, also the Ruler of Abu Dhabi and have no power of veto.
and Exhibition Centre 14 Feb 2007 the Vice President is H.H. Sheikh Mohammed Bin Rashid Al Maktoum, who is The Federal Government also includes an independent judiciary presided
Tel: +971-4-3365161
website: www.middleeastelectricity.com also the Ruler of Dubai. over by the Federal Supreme Court.
The Federal Government also includes a Council of Ministers (Cabinet). In addition to the Federal Government structure, each emirate has its own
LIGHTING MIDDLE EAST 11 Feb 2007 Dubai International Convention I I R Exhibitions Sheikh Mohammed bin Rashid al Maktoum is also Prime Minister. The Cabinet local government arrangement which differ in size and scope.
14 Febr 2007 and Exhibition Centre Tel. +971 4 336 5161
website: www.iirme.com has executive authority to initiate and implement laws and is responsible to the
GULFOOD 19 Feb 2007 Dubai International Convention Dubai World Trade Centre (LLC)
22 Feb 2007 and Exhibition Centre Tel: +971 4 308 6043 CABINET LIST
www.gulfood.com
ASIAN LIFESTYLE DUBAI 2007 28 Feb 2007 Airport Expo Dubai I I R Exhibitions Prime Minister HH Sheikh Mohammed bin Rashid al-Maktoum Minister of State for Supreme Council Affairs Sheikh Fahim bin Sultan al-Qassimi
2 March 2007 Tel: +971-4-3365161 Deputy Prime Minister Sheikh Sultan bin Zayed al-Nahyan Minister of Interior Sheikh Saif bin Zayed al-Nahyan
website: www.asianlifestyledubai.com Deputy Prime Minister Sheikh Hamdan bin Zayed-al Nahyan Minister of Health Humaid Mohammed Obeid al-Qattami
Minister of Finance and Industry Sheikh Hamdan bin Rashid al-Maktoum Minister of State for Cabinet Affairs Mohammed Abdullah al-Gergawi
VISION -X 6 March 2007 Dubai International Convention Dubai World Trade Centre (LLC)
8 March 2007 and Exhibition Centre Tel: +971 4 308 6043 Minister of State for Financial and Dr Mohammed Khalfan bin Kharbash Minister of Agriculture and Fisheries Saeed Mohammed al-Ragabani
website:www.vision-x.ae Industrial Affairs Minister of Communications Sultan bin Said-al Mansouri
www.dwtc.com Minister of Defence HH Sheikh Mohammed bin Rashid al-Maktoum Minister of Public Works and Housing Sheikh Hamdan bin Mubarak al-Nahyan
Minister of Foreign Affairs Sheikh Abdullah bin Zayed al-Maktoum Minister of Energy Mohamed bin Dhaen al-Hamli
CABSAT 6 March 2007 Dubai International Convention Dubai World Trade Centre (LLC)
8 March 2007 and Exhibition Centre Tel: +971 4 308 6043 Minister of Culture Abdul Rahman Mohammed al-Owais Minister of Justice, Islamic Affairs and Awqaf Mohammed Nukhaira al-Zahiri
website:www.cabsat.ae Minister of Education Dr Hanif Hassan Ali Minister of Labour and Social Affairs Ali bin Abdullah al-Kaabi
www.dwtc.com Minister of Economy and Planning Sheikha Lubna al-Qassimi

and used household items; accompanied passenger baggage and gifts; down provisions governing conversion, merger and dissolution of companies.
CAREERS UAE 12 March 2007 Dubai International Convention Dubai World Trade Centre (LLC)
charitable societies' requirements and returned goods. Industrial inputs required The seven categories of business organisation defined by the law are: 14 March 2007 and Exhibition Centre Tel: +971 4 308 6043
directly for manufacturing process, imported by industrial firms and approved by 1. General partnership company website: www.careersuae.aewww.dwtc.com
the concerned authority, are exempt from customs duty as agreed by the GCC 2. Partnership-en-commendite
DUBAI INTERNATIONAL BOAT SHOW 13 March 2007 Dubai International Marine Club Dubai World Trade Centre (LLC)
Financial and Economic Co-operation Committee. 3. Joint venture company 17 March 2007 (Mina Seyahi) Tel: +971 4 308 6043
4. Public shareholding company website:www.boatshowdubai.com
ESTABLISHMENT OF BUSINESSES IN DUBAI 5. Private shareholding company www.dwtc.com
In the UAE, economic activity is regulated by individual emirates, as well as the 6. Limited liability company MOTEXHA 2007 19 March 2007 Dubai International Convention I I R Exhibitions
Federal Government. In Dubai, the authorities have deliberately sought to create an 7. Share partnership company 21 March 2007 and Exhibition Centre Tel: +971-4-3365161
Website: www.motexhaonline.com
environment that is well-ordered without being unduly restrictive. Therefore, Dubai
offers businessmen operating conditions that are among the most liberal and Dubai Free Trade Zones DUBAI INTERNATIONAL HORSE FAIR 25 March 2007 Dubai International Convention Dubai World Trade Centre (LLC)
attractive in the region. The Dubai Free Trade Zones have completely transformed and helped bring about 28 March 2007 and Exhibition Centre Tel: +971 4 308 6043
www.dihf.ae
For many companies, having a presence in Dubai can provide considerable tremendous change to the industrial arena of this developing nation. www.dwtc.com
business advantages. For instance, businessmen in the region prefer to deal with The Jebel Ali Free Zone, the first to start off this trend, started in Dubai on 9th
someone they know and trust and personal relationships are much more important February, 1985. Ever since this novel concept was introduced to the Middle East, THE BRIDE SHOW DUBAI 2007 10 April 2007 Dubai International Convention I I R Exhibitions
13 April 2007 and Exhibition Centre Tel: +971-4-3365161
in doing business in the Arab world than they are in Western Europe or America. In the industrial and commercial centre has not looked back. Twenty years later, the www.thebrideshow.com
addition, the buying patterns of some countries served by Dubai tend to be Free Zone notion is flourishing in the UAE. Its rapid growth has also provided a
AMBIENTE GIFT & HOMEWARE 2007 10 April 2007 Dubai International Convention and I I R Exhibitions
unpredictable, creating a need for first class market intelligence and information. powerful economic inspiration to the other Emirates, which have set up their own 13 April 2007 Exhibition Centre Tel: +971-4-3365161
One of the most important aspects of doing business in the UAE is the legal Free Zones to attract investment. www.ambientearabia.com
structure. Dubai and the other emirates have always followed the same general The number of Free Zones has increased and thus their impact on the UAE
WORLD TOBACCO MIDDLE EAST 23 April 2007 Dubai International Convention dmg world media Dubai Ltd
system, whereby foreign companies operated in one of three ways: with a local economy has deepened. Now, the Free Zones are home to more that 4500 24 April 2007 and Exhibition Centre Tel: +971 4 331 9688
sponsor, through a partnership with a UAE national or company, or through a companies and this number increases day by day. www.dmgdubai.com
private limited company or public shareholding company incorporated by Ruler's
MATERIALS HANDLING & LOGISTICS 12 May 2007 Dubai International Convention and Messe Frankfurt Dubai
decree. Since 1984, further measures have been introduced to bind companies by 14 May 2007 Exhibition Centre Tel: + 971 4 33 80 102
law applicable throughout the whole of the Emirates. Federal Law No. 8 of 1984, as New Free Zones in Dubai include www.epocmessefrankfurt.com
amended by Federal Law No. 13 of 1988 - the 'Commercial Companies Law'- and Established Dubai Free Zones PALME PRO-AUDIO & LIGHT 20 May 2007 Dubai International Convention and I I R Exhibitions
its by-laws have been issued. In broad terms, the provisions of the Law are as - Dubai Carpet Free Zone MIDDLE EAST 2007 22 May 2007 Exhibition Centre Tel: +971-4-3365161
follows: 1. Jebel Ali Free Zone, Dubai - Dubai Auto Parts City Free Zone www.palmeonline.com
With regard to ownership requirements, a minimum of 51 per cent participation 2. Dubai Airport Free Zone - Heavy Equipment and Trucks Free Zone AIRPORT SHOW 4 June 2007 Dubai International Convention and Streamline Marketing Communications
by UAE National(s) is mandatory for all UAE established companies except: 3. Dubai Cars and Automotive Zone - Dubai Flower Centre Free Zone 6 June 2007 Exhibition Centre Tel: +971 4 332 9029
- Companies set-up in the various Free Zones 4. Dubai Technology, Electronic - Dubai HealthCare City Free Zone www. streamlineb2b.net
- Foreign companies registering branches or representative offices in the UAE Commerce and Media Free Zone - Dubai Textile Village Free Zone FACILITIES MANAGEMENT 5June 2007 Dubai International Convention and Streamline Marketing Communications
- Professional/Civil Companies where 100% foreign ownership is permitted 5. Gold and Diamond Park, Dubai - International Media Production Free Zone 7 June 2007 Exhibition Centre Tel: +971 4 332 9029
subject to their complying with the relevant local laws and regulations. 6. Dubai International Financial - International Arbitration Centre www. streamlineb2b.net
Centre (DIFC) - Dubai Silicon Oasis Free Zone HOTEL SHOW 5June 2007 Dubai International Convention and Streamline Marketing Communications
The Federal Law also sets out the requirements in terms of shareholders, - Dubai Maritime City Free Zone 7 June 2007 Exhibition Centre Tel: +971 4 332 9029
www. streamlineb2b.net
directors, minimum capital levels and incorporation procedures. It further lays - Dubai Aid City Free Zone
INRETAIL 5 June 2007 Dubai International Convention and Streamline Marketing Communications
7 June 2007 Exhibition Centre Tel: +971 4 332 9029
DUBAI'S UP AND COMING EXHIBITIONS* www. streamlineb2b.net
EXHIBITION DATE VENUE ORGANISER PAPER ARABIA 2007 9 Sept 2007 Dubai International Convention Al Fajer Information & Services
12 Sept 2007 and Exhibition Centre Tel: +971 4 3377727
INTERSEC MIDDLE EAST 6 Jan 2007 Dubai International Convention Messe Frankfurt Dubai. www.alfajer.net
8 Jan 2007 and Exhibition Centre Tel: + 971 4 33 80 102
www.epocmessefrankfurt.com TRANSEXPO 23 Oct 2007 Dubai International Convention Al Fajer Information & Services
25 Oct 2007 and Exhibition Centre Tel: +971 4 3377727
GITEX INDIA 9 Jan 2007 Dubai International Convention Dubai World Trade Centre (LLC) www.alfajer.net
11 Jan 2007 and Exhibition Centre Tel: +971 4 308 6043
www.gitexindia2006.com MIDDLE EAST INTERNATIONAL 14 Nov 2007 Dubai International Convention and Dubai World Trade Centre Exhibitions
MOTOR SHOW 18 Nov 2007 Exhibition Centre Tel: 971 4 332 1000
ARAB INTERNATIONAL PLASTIC 13 Jan 2007 Dubai International Convention Al Fajer Information & Services www.dwtc.com
& RUBBER INDUSTRY TRADE SHOW 16 Jan 2007 and Exhibition Centre
(ARABPLAST) Tel: +971 4 3377727 GULF TRAFFIC 2007 9 Dec 2007 Dubai International Convention and I I R Exhibitions
www.alfajer.net 11 Dec 2007 Exhibition Centre Tel: +971-4-3365161
www.gulftraffic.com
INTERNATIONAL EXHIBITION FOR 13 Jan 2007 Dubai International Convention Al Fajer Information & Services
INDUSTRIAL MACHINERY & MACHINE 16 Jan 2007 and Exhibition Centre Tel: +971 4 3377727
TOOLS (TEKNO) UAE www.alfajer.net
GOVERNMENT
SMALL & MEDIUM ENTERPRISES 29 Jan 2007 Dubai International Convention Al Fajer Information & Services The UAE is a Federal Sovereign State which consists of seven emirates. The Supreme Council.
EXPO & CONFERENCE 1 Feb 2007 and Exhibition Centre Tel: +971 4 3377727 In addition, a Federal National Council is included in the Federal Government
www.alfajer.net highest federal authority in the UAE is the Supreme Council of the UAE
consisting of the Rulers of the seven emirates. This branch is responsible for which consists of 40 representatives, appointed on two year terms by the
ARAB HEALTH 2007 29 Jan 2007 Dubai International Convention I I R Exhibitions general policy matters for communications, education, defence, foreign affairs individual emirates. This is a legislative council, possessing executive authority
1 Feb 2007 and Exhibition Centre Tel: +971-4-3365161 to discuss and draft all Federal laws and then refer them to the Supreme Council
www.arabhealthonline.com
and for ratifying federal laws. Both the President and Vice President are elected
by the Supreme council from its members, the President currently being His for enactment. The council members are able to monitor and debate policy but
MIDDLE EAST ELECTRICITY 2007 11 Feb 2007 Dubai International Convention I I R Exhibitions Highness Sheikh Khalifa Bin Zayed Al Nahyan, also the Ruler of Abu Dhabi and have no power of veto.
and Exhibition Centre 14 Feb 2007 the Vice President is H.H. Sheikh Mohammed Bin Rashid Al Maktoum, who is The Federal Government also includes an independent judiciary presided
Tel: +971-4-3365161
website: www.middleeastelectricity.com also the Ruler of Dubai. over by the Federal Supreme Court.
The Federal Government also includes a Council of Ministers (Cabinet). In addition to the Federal Government structure, each emirate has its own
LIGHTING MIDDLE EAST 11 Feb 2007 Dubai International Convention I I R Exhibitions Sheikh Mohammed bin Rashid al Maktoum is also Prime Minister. The Cabinet local government arrangement which differ in size and scope.
14 Febr 2007 and Exhibition Centre Tel. +971 4 336 5161
website: www.iirme.com has executive authority to initiate and implement laws and is responsible to the
GULFOOD 19 Feb 2007 Dubai International Convention Dubai World Trade Centre (LLC)
22 Feb 2007 and Exhibition Centre Tel: +971 4 308 6043 CABINET LIST
www.gulfood.com
ASIAN LIFESTYLE DUBAI 2007 28 Feb 2007 Airport Expo Dubai I I R Exhibitions Prime Minister HH Sheikh Mohammed bin Rashid al-Maktoum Minister of State for Supreme Council Affairs Sheikh Fahim bin Sultan al-Qassimi
2 March 2007 Tel: +971-4-3365161 Deputy Prime Minister Sheikh Sultan bin Zayed al-Nahyan Minister of Interior Sheikh Saif bin Zayed al-Nahyan
website: www.asianlifestyledubai.com Deputy Prime Minister Sheikh Hamdan bin Zayed-al Nahyan Minister of Health Humaid Mohammed Obeid al-Qattami
Minister of Finance and Industry Sheikh Hamdan bin Rashid al-Maktoum Minister of State for Cabinet Affairs Mohammed Abdullah al-Gergawi
VISION -X 6 March 2007 Dubai International Convention Dubai World Trade Centre (LLC)
8 March 2007 and Exhibition Centre Tel: +971 4 308 6043 Minister of State for Financial and Dr Mohammed Khalfan bin Kharbash Minister of Agriculture and Fisheries Saeed Mohammed al-Ragabani
website:www.vision-x.ae Industrial Affairs Minister of Communications Sultan bin Said-al Mansouri
www.dwtc.com Minister of Defence HH Sheikh Mohammed bin Rashid al-Maktoum Minister of Public Works and Housing Sheikh Hamdan bin Mubarak al-Nahyan
Minister of Foreign Affairs Sheikh Abdullah bin Zayed al-Maktoum Minister of Energy Mohamed bin Dhaen al-Hamli
CABSAT 6 March 2007 Dubai International Convention Dubai World Trade Centre (LLC)
8 March 2007 and Exhibition Centre Tel: +971 4 308 6043 Minister of Culture Abdul Rahman Mohammed al-Owais Minister of Justice, Islamic Affairs and Awqaf Mohammed Nukhaira al-Zahiri
website:www.cabsat.ae Minister of Education Dr Hanif Hassan Ali Minister of Labour and Social Affairs Ali bin Abdullah al-Kaabi
www.dwtc.com Minister of Economy and Planning Sheikha Lubna al-Qassimi

Setting Up in Dubai
One Stop Business Centre
One Stop means that we offer a ‘one-stop’ service to
meet all your set-up and ongoing business requirements.
Nizar Zeidan
Managing Director,
What are the different services you offer and who are your
clientele?
“We have a wide range of clients from entrepreneurs to blue
chip companies. No job is too big or too small.”
Are you a substitute for an in-house PRO or can you work

alongside them?
“One Stop offers far more than an in-house PRO, however, we
are able to provide the same service as in-house PRO with the
added extras. We have a number of clients who use our
services instead of having in-house PROs and of course we
are able to work alongside in-house PROs where more
experience is needed.”
What is the most common obstacle you face in your What would you like to see done differently or to change?
business? “Better awareness of the procedures and an understanding of the rules and
“The most common obstacle is meeting tight deadlines and regulations that govern the UAE will assist with making things simpler.”
working with European clients who find the different week-ends
a hurdle when they work to European timings. This is always What are the core principles you believe in and adhere to when running a
resolved, once the client sees the quick turn around of work, business in Dubai?
and are always happy with the result.” “One Stop’s principles are; honesty, efficiency reliability, speed, approachability,
commercial awareness and cost effectiveness.”
What is your internal set-up like? Where are your staff
One Stop Business Service is a Dubai based company offering a wide range of professional services to new and from? What is different or unique about conducting business in Dubai when
established businesses both locally and internationally. We have fourteen years of experience advising and “We have members of staff who come from variety of different compared to your home country or internationally?
assisting corporations and individuals in setting up businesses anywhere in the UAE. nationalities and backgrounds.” “Naturally. different rules and regulations govern other countries and cities.
Dubai is ever expanding and becoming more in line with other international
Our main activities How have, if at all, existing and new laws affected your cities. If you have an expert in any other country, as One Stop is here, then all
• General guidelines and advice in relation to setting up in the U.A.E. business? hurdles can be overcome. I believed the same problems that are faced in
• Trade Licenses - For all types of set-ups and companies in all the Emirates (Dubai, Abu Dhabi, Sharjah, Ajman, “New laws can sometimes be difficult to work around, but as I Dubai are also faced elsewhere, its just a matter of knowing the procedures
Umm AI-Qaiwain, Ras AI Khaimah, Fujairah) have been in the region for almost 20 years, I can ensure that and people.”
• Formation and Registration of all types of companies and set-ups, including Limited Liability Companies (LLCs) the business faces minimal interruption if a new law is
• Visa Services - Residence visas. cancellations: transfers, renewals, etc. implemented. I see new laws as positive thing for the region and Do you believe our current systems facilitate the growth of business and
• PRO Services I always ensure the laws are adhered to strictly.” investment or somewhat hinder them?
• Business Centre - Provision of temporary work premises and facilities for new set-ups in the UAE “I believe the current system is improving vastly and in time people will be
• Local Sponsorship Agreements What are your plans for expansion and growth? praising Dubai for its efficiency. The current expansion in Dubai can only be a
• Personal Services and Assistance - Passport renewals, PO Box set-up and renewal, obtaining and renewal of “One Stop is always expanding and will be offering more positive thing and bears testament to the fact the system must working. Of
various other permits and licenses and others services over the next 12-18 months. We plan to recruit more course
members of staff to accommodate the growth.” things can be improved, but Dubai is definitely headed in the right direction.”
One Stop Business Centre's managing director Nizar Zeidan explains the wide variety of services offered to
entrepreneurs and businesses working to take root in Dubai. Where do you think Dubai is headed in terms of simplifying Who handled your paperwork when you set up One Stop Dubai?
the red-tape process? “Due to my contacts and knowledge of the requirements for business set-ups, I
When did One Stop Dubai first open its doors and why did you decide to enter into such a business? “With quality business solution companies like One Stop red-tape was able to do all my own paperwork when establishing One Stop.”
“One Stop first opened its door in August 2004. I decided to enter into this business as I saw an area of the can always be overcome and simplified. It is only complicated to
business market which was lacking. I had the necessary skills and contacts to make business solutions easy those that do not know the correct procedures and who do not Tel. +9714 343 1433
and accessible.” have the right governing bodies to assist.” www.onestopdubai.com

Setting Up in Dubai
One Stop means that we offer a ‘one-stop’ service to
meet all your set-up and ongoing business requirements.
Nizar Zeidan
Managing Director,
What are the different services you offer and who are your
clientele?
“We have a wide range of clients from entrepreneurs to blue
chip companies. No job is too big or too small.”
Are you a substitute for an in-house PRO or can you work

alongside them?
“One Stop offers far more than an in-house PRO, however, we
are able to provide the same service as in-house PRO with the
added extras. We have a number of clients who use our
services instead of having in-house PROs and of course we
are able to work alongside in-house PROs where more
experience is needed.”
What is the most common obstacle you face in your What would you like to see done differently or to change?
business? “Better awareness of the procedures and an understanding of the rules and
“The most common obstacle is meeting tight deadlines and regulations that govern the UAE will assist with making things simpler.”
working with European clients who find the different week-ends
a hurdle when they work to European timings. This is always What are the core principles you believe in and adhere to when running a
resolved, once the client sees the quick turn around of work, business in Dubai?
and are always happy with the result.” “One Stop’s principles are; honesty, efficiency reliability, speed, approachability,
commercial awareness and cost effectiveness.”
What is your internal set-up like? Where are your staff
One Stop Business Service is a Dubai based company offering a wide range of professional services to new and from? What is different or unique about conducting business in Dubai when
established businesses both locally and internationally. We have fourteen years of experience advising and “We have members of staff who come from variety of different compared to your home country or internationally?
assisting corporations and individuals in setting up businesses anywhere in the UAE. nationalities and backgrounds.” “Naturally. different rules and regulations govern other countries and cities.
Dubai is ever expanding and becoming more in line with other international
Our main activities How have, if at all, existing and new laws affected your cities. If you have an expert in any other country, as One Stop is here, then all
• General guidelines and advice in relation to setting up in the U.A.E. business? hurdles can be overcome. I believed the same problems that are faced in
• Trade Licenses - For all types of set-ups and companies in all the Emirates (Dubai, Abu Dhabi, Sharjah, Ajman, “New laws can sometimes be difficult to work around, but as I Dubai are also faced elsewhere, its just a matter of knowing the procedures
Umm AI-Qaiwain, Ras AI Khaimah, Fujairah) have been in the region for almost 20 years, I can ensure that and people.”
• Formation and Registration of all types of companies and set-ups, including Limited Liability Companies (LLCs) the business faces minimal interruption if a new law is
• Visa Services - Residence visas. cancellations: transfers, renewals, etc. implemented. I see new laws as positive thing for the region and Do you believe our current systems facilitate the growth of business and
• PRO Services I always ensure the laws are adhered to strictly.” investment or somewhat hinder them?
• Business Centre - Provision of temporary work premises and facilities for new set-ups in the UAE “I believe the current system is improving vastly and in time people will be
• Local Sponsorship Agreements What are your plans for expansion and growth? praising Dubai for its efficiency. The current expansion in Dubai can only be a
• Personal Services and Assistance - Passport renewals, PO Box set-up and renewal, obtaining and renewal of “One Stop is always expanding and will be offering more positive thing and bears testament to the fact the system must working. Of
various other permits and licenses and others services over the next 12-18 months. We plan to recruit more course
members of staff to accommodate the growth.” things can be improved, but Dubai is definitely headed in the right direction.”
One Stop Business Centre's managing director Nizar Zeidan explains the wide variety of services offered to
entrepreneurs and businesses working to take root in Dubai. Where do you think Dubai is headed in terms of simplifying Who handled your paperwork when you set up One Stop Dubai?
the red-tape process? “Due to my contacts and knowledge of the requirements for business set-ups, I
When did One Stop Dubai first open its doors and why did you decide to enter into such a business? “With quality business solution companies like One Stop red-tape was able to do all my own paperwork when establishing One Stop.”
“One Stop first opened its door in August 2004. I decided to enter into this business as I saw an area of the can always be overcome and simplified. It is only complicated to
business market which was lacking. I had the necessary skills and contacts to make business solutions easy those that do not know the correct procedures and who do not Tel. +9714 343 1433
and accessible.” have the right governing bodies to assist.” www.onestopdubai.com

Al Essa.qxp 12/26/2006 9:24 AM Page 1
Extraordinary Instant Matchers

Setting Up in Dubai
"I'm passionate about our business," laughs Michelle

Kruger, Business Development Director for Al Essa
Marketing. "I love to see people and businesses grow."
Anyone who has tried to set up in the frantic world
of Business in Dubai knows the headache of
running around from one department to another to
get papers approved and documents attested.
Even with the headways in efficiency that the
Dubai government has made, knowing exactly
what is needed and where to go is always made
easier by someone in the know. Al Essa was
established three years ago as a 'one-stop shop'
for businesses setting up in Dubai, coordinating
sponsorships, local partners, visas, business plans
and other elements entrepreneurs need to thrive in
Dubai's heady business environment.
The recruitment side of the company took off in
2004 and surpassed expectations when they
launched The Al Essa Network in February 2006.
Michelle identified a need for a system that would
add value and create ease of work within the HR
industry. Al Essa Marketing is the first company in
the Middle East to take online recruiting to the next
level, by turning the traditional resume-based
online recruiting system into a fully interactive
instant job matching system that combines the
sourcing and the processing of candidates into a
unified management system, also incorporating
“With Emiratisation being the order of The Wealth Dynamics entrepreneur profiling different agencies and across different forms of
the day in this part of the world, our
personality profiling on the same platform. focused recruiting process solutions in
system was created by Roger Hamilton, Chairman media, we believe, allow for greater
The Al Essa Network Recruitment solution this area are gaining ground everyday.” and Founder of XL Results Foundation in Singapore accomplishments and a higher rate of success
reduces recruitment time and cost by over 60%, in 2000. Its creation required years of studying the I across the board." She is confident that value is
- Hamad Al Essa
and delivers dramatically higher efficiency to the Ching, Jungian personality theories, and the something that is increasingly sought after as
recruiting process. This improvement is achieved activities and strategies of top entrepreneurs from standards continue to rise in Dubai, and that the
by intelligent matching between candidate profiles around the globe. This investigation suggested that work her company is doing to change the way
and preferences, and job requirements, and by by identifying a person's personality type, it is companies look at staffing will pay off.
enabling candidates and recruiters to possible to predict the investment and business This is part of the 'Givers Gain' philosophy that
communicate more efficiently. It enables recruiters strategies that they are most likely to experience Michelle feels underpins Al Essa's success. To carry
to add more value to the process by spending success with. The general premise of the approach that ethos further, the company joined the XL Results
most of their time evaluating fewer, is that when people do what comes most naturally to Foundation; an Asia-based entrepreneurial
Michelle Kruger, Business Development Director
but more qualified candidates, rather than them, they are most likely to find their "flow", have networking foundation that promotes world wide
reviewing hundreds of resumes of unqualified fun, and achieve sustainable success. Six years on, wealth empowering social enterprise and global
candidates. The Network, or 'the solution,' as the system has been discovered by almost 50,000 change by increasing their collective ability to create
Michelle calls it, is extremely flexible and people throughout Asia. and contribute wealth. XL"stands for "Extraordinary
can be customized to an extraordinary degree. Michelle explains that instead of simply matching Lives" - a life in which they maximize their power to
It is not simply a website, but an adaptable candidates and employers in an innovative create and contribute. Social Entrepreneurs
platform with many uses for HR Managers, algorithmic process; the qualified candidate will contribute at least 10 per cent of their earnings to
recruiters and companies. possess the right qualities and wealth profiling to charitable causes.
Smaller companies can opt simply to use fewer achieve ultimate success in their position. Al Essa's "Our success in the last year has given us the
of the portal's features for a lesser fee. Potentially, win-win approach to dealing with their clients and flexibility to go beyond our usual responsibilities",
each stage of the recruitment process can be candidates, ensures that both sides are happy, says Michelle. "We're looking forward to
automated so that Al Essa would in effect become enabling a relationship that continues past the initial incorporating Wealth Dynamics into all organizations
a company's Human Resources arm. The benefits first few months. in the Middle East, and change the way
of such personalized attention are obvious and go The Al Essa Network's database houses CVs from organizations recruit, so that they too can become
beyond simply finding resumes. Al Essa is very across the globe. Michelle has established firm ties Extraordinary!. "We firmly stand and support the
excited about being the first Dubai firm to adopt with many professional groups worldwide, enabling quote that "Wealth isn't how much money you have,
the newest innovation in personality profiling on her to find candidates who are willing to move to the but wealth is what you are left with when you loose
The Al Essa Network. Although similar Gulf region and establish themselves in a new everything" - Roger Hamilton Al Essa is already
technologies have been used extensively in the environment. The Network operates to support their doing just that, changing the culture of Human
field of human resources and recruitment for many client, by providing career sites on the Al Essa Resources. They take the "U" and "I" in recruitment
years, the Wealth Dynamics technology is the first Network which jobseekers can visit to learn more and form a relationship that works.
to match personality profiles with clients' job about the company and the opportunities it offers.
requirements. "Our approach is to collaborate and not compete", Tel.: +9714 334 9432
Michelle says with a smile. "Collaborations between Fax.: +97108 448 0583

Al Essa.qxp 12/26/2006 9:24 AM Page 1
Extraordinary Instant Matchers

Setting Up in Dubai
"I'm passionate about our business," laughs Michelle

Kruger, Business Development Director for Al Essa
Marketing. "I love to see people and businesses grow."
Anyone who has tried to set up in the frantic world
of Business in Dubai knows the headache of
running around from one department to another to
get papers approved and documents attested.
Even with the headways in efficiency that the
Dubai government has made, knowing exactly
what is needed and where to go is always made
easier by someone in the know. Al Essa was
established three years ago as a 'one-stop shop'
for businesses setting up in Dubai, coordinating
sponsorships, local partners, visas, business plans
and other elements entrepreneurs need to thrive in
Dubai's heady business environment.
The recruitment side of the company took off in
2004 and surpassed expectations when they
launched The Al Essa Network in February 2006.
Michelle identified a need for a system that would
add value and create ease of work within the HR
industry. Al Essa Marketing is the first company in
the Middle East to take online recruiting to the next
level, by turning the traditional resume-based
online recruiting system into a fully interactive
instant job matching system that combines the
sourcing and the processing of candidates into a
unified management system, also incorporating
“With Emiratisation being the order of The Wealth Dynamics entrepreneur profiling different agencies and across different forms of
the day in this part of the world, our
personality profiling on the same platform. focused recruiting process solutions in
system was created by Roger Hamilton, Chairman media, we believe, allow for greater
The Al Essa Network Recruitment solution this area are gaining ground everyday.” and Founder of XL Results Foundation in Singapore accomplishments and a higher rate of success
reduces recruitment time and cost by over 60%, in 2000. Its creation required years of studying the I across the board." She is confident that value is
- Hamad Al Essa
and delivers dramatically higher efficiency to the Ching, Jungian personality theories, and the something that is increasingly sought after as
recruiting process. This improvement is achieved activities and strategies of top entrepreneurs from standards continue to rise in Dubai, and that the
by intelligent matching between candidate profiles around the globe. This investigation suggested that work her company is doing to change the way
and preferences, and job requirements, and by by identifying a person's personality type, it is companies look at staffing will pay off.
enabling candidates and recruiters to possible to predict the investment and business This is part of the 'Givers Gain' philosophy that
communicate more efficiently. It enables recruiters strategies that they are most likely to experience Michelle feels underpins Al Essa's success. To carry
to add more value to the process by spending success with. The general premise of the approach that ethos further, the company joined the XL Results
most of their time evaluating fewer, is that when people do what comes most naturally to Foundation; an Asia-based entrepreneurial
Michelle Kruger, Business Development Director
but more qualified candidates, rather than them, they are most likely to find their "flow", have networking foundation that promotes world wide
reviewing hundreds of resumes of unqualified fun, and achieve sustainable success. Six years on, wealth empowering social enterprise and global
candidates. The Network, or 'the solution,' as the system has been discovered by almost 50,000 change by increasing their collective ability to create
Michelle calls it, is extremely flexible and people throughout Asia. and contribute wealth. XL"stands for "Extraordinary
can be customized to an extraordinary degree. Michelle explains that instead of simply matching Lives" - a life in which they maximize their power to
It is not simply a website, but an adaptable candidates and employers in an innovative create and contribute. Social Entrepreneurs
platform with many uses for HR Managers, algorithmic process; the qualified candidate will contribute at least 10 per cent of their earnings to
recruiters and companies. possess the right qualities and wealth profiling to charitable causes.
Smaller companies can opt simply to use fewer achieve ultimate success in their position. Al Essa's "Our success in the last year has given us the
of the portal's features for a lesser fee. Potentially, win-win approach to dealing with their clients and flexibility to go beyond our usual responsibilities",
each stage of the recruitment process can be candidates, ensures that both sides are happy, says Michelle. "We're looking forward to
automated so that Al Essa would in effect become enabling a relationship that continues past the initial incorporating Wealth Dynamics into all organizations
a company's Human Resources arm. The benefits first few months. in the Middle East, and change the way
of such personalized attention are obvious and go The Al Essa Network's database houses CVs from organizations recruit, so that they too can become
beyond simply finding resumes. Al Essa is very across the globe. Michelle has established firm ties Extraordinary!. "We firmly stand and support the
excited about being the first Dubai firm to adopt with many professional groups worldwide, enabling quote that "Wealth isn't how much money you have,
the newest innovation in personality profiling on her to find candidates who are willing to move to the but wealth is what you are left with when you loose
The Al Essa Network. Although similar Gulf region and establish themselves in a new everything" - Roger Hamilton Al Essa is already
technologies have been used extensively in the environment. The Network operates to support their doing just that, changing the culture of Human
field of human resources and recruitment for many client, by providing career sites on the Al Essa Resources. They take the "U" and "I" in recruitment
years, the Wealth Dynamics technology is the first Network which jobseekers can visit to learn more and form a relationship that works.
to match personality profiles with clients' job about the company and the opportunities it offers.
requirements. "Our approach is to collaborate and not compete", Tel.: +9714 334 9432
Michelle says with a smile. "Collaborations between Fax.: +97108 448 0583

Setting Up in Dubai
Powering Global HR Solutions
Removing the need for costly legal fee’s and the expensive GLOBAL VILLAGE
Consulting
retention of in-house staff, qualified HR specialists are available
to provide recruitment and human resource solutions through a
range of consultancy services available worldwide.
There are very few countries which can boast an upper quartile ranking
debut into a survey of the most attractive locations worldwide, however it
won't surprise its residents to know Dubai has achieved this in 2006.
Global investors consider Dubai amongst the top of their most attractive
foreign direct investment locations.
As the Emirate evolves into the region's premier financial hub
employers and employees face numerous challenges in attracting
and retaining talent as well as keeping up with the ever increasing
costs which go hand in hand with such large scale commercial and
corporate development.
Times have changed since Alexandra Maddison first moved to Dubai
six years ago, she observes, "Dubai has now become a destination and
lifestyle of choice. Long gone are the days when expatriates 'served their
time' here in favour of large monetary compensation. With increased
exposure in the European press young professionals like myself are
eager to be part of the growing phenomenon which is Dubai".
Alexandra Maddison, Managing Partner of Global Village Consultants
graduated in 1999 with a first class honours degree in Law (LLB) from
the UK. During her training Alex specialised in commercial and Alexandra Maddison,
employment law. Following her graduation Alex was recruited by a Managing Partner - Global Village Consulting
rapidly expanding global consultancy based in Mayfair, London. For This role provided exposure to a variety of markets which, with the
three years Alex headed the international department of this UK based benefit of extensive global travel, I was able to experience first hand"
company offering tailor-made human resource and recruitment When the time came to leave Emirates Alex's career went from
consultancy services to a range of international clients. "The role was strength to strength as she set up Global Village Consultants under the
exciting" Alex explains "It was my first opportunity to put my hard earned umbrella of Global Village Partnerships. "Global Village Partnerships is a
legal training to use. Due to the nature of the services we provided, many company whose progress I have followed from inception. I strongly
of my clients were celebrities and VIP's with complex specific needs in a admire the vision, creativity and integrity of Sven Boermeester and his
global capacity". team, it is as a result of these values that Global Village Partnerships
In this high profile role Alex gained valuable exposure to a variety of are steadily conquering all four corners of the world".
markets, "My work regularly brought me to the Middle East and I was Global Village Consultants are now providing a valuable addition to
fascinated to see the growth and development of the country at an this already formidable concept. Offering high level recruitment and
unprecedented rate. I was also attracted by the culture and the climate, human resource consultancy services worldwide, Alex and her team
the more often I visited the less I wanted to return to the UK!" are able to offer their clients dynamic and innovative problem solving
It is this interest in Dubai which led to Alex making the decision to solutions for a range a human resource scenarios.
further her career with Emirates Airline. "Working with Emirates gave me Alex describes "through our experienced and qualified consultants
exposure to over 120 nationalities and enabled me to consolidate my we are in the unique position of being able to offer our clients tailor-
international knowledge and gain experience of working in over 50 made recruitment and human resources services in any country world-
countries worldwide." By the end of her career with Emirates she had wide. We offer a range of services from targeted recruitment to cross-
risen to the position of HR manager and worked in nearly all of the 80 cultural training and pride ourselves in our alacrity and diligence which
destinations throughout Emirates diverse network. has guaranteed our presence in this global market".
"As I was based in the remuneration department I was part of the For further information or a free consultation please contact the
team responsible for constructing the contractual terms for staff based Global Village Consultancy team on the following;
outside of Dubai. With staff in over 80 locations all employee salary and
benefits packages are designed in local currencies, commensurate with Tel.: +9714 390 3952
the relevant market norms and in compliance with the local legislation. www.globalvillage-consulting.com

Setting Up in Dubai
Powering Global HR Solutions
Removing the need for costly legal fee’s and the expensive GLOBAL VILLAGE
Consulting
retention of in-house staff, qualified HR specialists are available
to provide recruitment and human resource solutions through a
range of consultancy services available worldwide.
There are very few countries which can boast an upper quartile ranking
debut into a survey of the most attractive locations worldwide, however it
won't surprise its residents to know Dubai has achieved this in 2006.
Global investors consider Dubai amongst the top of their most attractive
foreign direct investment locations.
As the Emirate evolves into the region's premier financial hub
employers and employees face numerous challenges in attracting
and retaining talent as well as keeping up with the ever increasing
costs which go hand in hand with such large scale commercial and
corporate development.
Times have changed since Alexandra Maddison first moved to Dubai
six years ago, she observes, "Dubai has now become a destination and
lifestyle of choice. Long gone are the days when expatriates 'served their
time' here in favour of large monetary compensation. With increased
exposure in the European press young professionals like myself are
eager to be part of the growing phenomenon which is Dubai".
Alexandra Maddison, Managing Partner of Global Village Consultants
graduated in 1999 with a first class honours degree in Law (LLB) from
the UK. During her training Alex specialised in commercial and Alexandra Maddison,
employment law. Following her graduation Alex was recruited by a Managing Partner - Global Village Consulting
rapidly expanding global consultancy based in Mayfair, London. For This role provided exposure to a variety of markets which, with the
three years Alex headed the international department of this UK based benefit of extensive global travel, I was able to experience first hand"
company offering tailor-made human resource and recruitment When the time came to leave Emirates Alex's career went from
consultancy services to a range of international clients. "The role was strength to strength as she set up Global Village Consultants under the
exciting" Alex explains "It was my first opportunity to put my hard earned umbrella of Global Village Partnerships. "Global Village Partnerships is a
legal training to use. Due to the nature of the services we provided, many company whose progress I have followed from inception. I strongly
of my clients were celebrities and VIP's with complex specific needs in a admire the vision, creativity and integrity of Sven Boermeester and his
global capacity". team, it is as a result of these values that Global Village Partnerships
In this high profile role Alex gained valuable exposure to a variety of are steadily conquering all four corners of the world".
markets, "My work regularly brought me to the Middle East and I was Global Village Consultants are now providing a valuable addition to
fascinated to see the growth and development of the country at an this already formidable concept. Offering high level recruitment and
unprecedented rate. I was also attracted by the culture and the climate, human resource consultancy services worldwide, Alex and her team
the more often I visited the less I wanted to return to the UK!" are able to offer their clients dynamic and innovative problem solving
It is this interest in Dubai which led to Alex making the decision to solutions for a range a human resource scenarios.
further her career with Emirates Airline. "Working with Emirates gave me Alex describes "through our experienced and qualified consultants
exposure to over 120 nationalities and enabled me to consolidate my we are in the unique position of being able to offer our clients tailor-
international knowledge and gain experience of working in over 50 made recruitment and human resources services in any country world-
countries worldwide." By the end of her career with Emirates she had wide. We offer a range of services from targeted recruitment to cross-
risen to the position of HR manager and worked in nearly all of the 80 cultural training and pride ourselves in our alacrity and diligence which
destinations throughout Emirates diverse network. has guaranteed our presence in this global market".
"As I was based in the remuneration department I was part of the For further information or a free consultation please contact the
team responsible for constructing the contractual terms for staff based Global Village Consultancy team on the following;
outside of Dubai. With staff in over 80 locations all employee salary and
benefits packages are designed in local currencies, commensurate with Tel.: +9714 390 3952
the relevant market norms and in compliance with the local legislation. www.globalvillage-consulting.com

global village consulting3_L1.qxp 12/11/06 3:57 AM Page 3
Recruitment
Expatriate Tax Effective Contracts

When recruiting a senior level employee from overseas, advice can be provided on the most tax effective
structure of a package. Many clients would benefit from an analysis of the applicable fringe benefits tax that
may be required on a company car / apartment / airline tickets and other benefits offered to incentivise overseas
key personnel to join the client's team.
Relocation Packages
Commensurate with industry and client competitive norms, a guideline package can be prepared addressing
all aspects of remuneration. Employees and clients can receive a detailed breakdown of a proposed package
which can be tailored from the client's current standard remuneration policies and contrasted against the
comparative remuneration package in the employee's home country.
Assessment Centre Design

In this employee competitive environment recruiting one applicant out of the final shortlist is a difficult task with
mistakes sometimes proving costly and demoralising. At key personnel level an assessment centre can be
designed to explore job specific competencies and the applicant's ability in all areas of the role for which they
are being interviewed. Following a detailed consultation with the client, a tailor-made set of tasks are designed
to use in evaluating a number of applicants either in a team environment of at an individual level. Depending on
the needs of the client, if required, Global Village can then execute the assessment centre or hand over the tasks
to the client for their future use.
Interviewing
Interviewing senior personnel can be a time consuming and costly exercise. Clients can choose from a number
of options depending on the level and number of applicants and jobs available. Global Village Consulting
options include bulk CV screening, pre-interview assessment and interviewing alone, with your in-house HR
team or relevant line manger.
Independent Pre / During Employment Contract Negotiations

If the client has key personnel they are wishing to retain or junior level staff expressing salary dissatisfaction,
they many benefit from external independent one to one contract negotiation or junior level salary review. This
is a tried and tested method which may succeed in preventing unionisation or senior level migration.
Bulk Recruitment
For bulk recruitment including hospitality, airline crew or factory floor staff, recruitment can be time consuming
and possibly lack quality and accuracy. Global Village Consultants can handle the recruitment from the
advertising to the selection stage, with as much or as little input from the client as required.
global village consulting3_L1.qxp 12/12/06 4:25 PM Page 4
HR Consultancy
Salary Benchmarking & Remuneration Studies Training

Industry or grade specific salary benchmarking is offered in Global Village Consultants are experienced in all areas of
preparation for a salary review or mid-year review to assist with employee training. Many pre-prepared courses are available
personnel budgeting costs. As this is conducted by an ranging from cultural awareness to job role competencies,
independent consultant the services offered are anti - trust such as negotiation, communication and organisation skills.
legislation compliant. Global Village Consultants specialise in Additionally courses can be prepared and delivered for
tailor-made research which provides the client with detailed employers looking to target specific needs of an employee
industry norms and practical, reliable proposals for group or skill based teams.
implementation. Additionally Global Village Consultants are
aware of the need to balance the interests of the employee with Organisational Restructure
the needs of the client in this commercially sensitive time. Advice can be given regarding a client's organisation
structure and if necessary a new proposal can be configured in
Anti-trust / Competition Law Compliance in an HR line with the client’s aims. Global Village Consultants
Environment have experience of restructuring globally and across a range
With the advance of anti-trust / competition law many of industries.
benchmarking and industry specific salary surveys regarding
competitively sensitive information have been curtailed. In Cross Cultural Training
compliance with this legislation Global Village Consultants can Global Village Consultants have experience of working in over
act as a third party to collect and evaluate data and provide 84 cities worldwide. Culturally sensitive training can be
legally compliant results as required. provided on a one-to-one basis for key personnel or to groups
of employees who interact with staff from other cultures.
Union Negotiation Presentations can be prepared and delivered or material
With experience in worldwide union negotiations all over the provided for future use.
globe, Global Village Consultants are able to handle this
sensitive process quickly and efficiently whilst protecting the Policy Drafting
interests of the company and ensuring harmonious relations Policy, induction, training and compliance manuals can be
with their employees. Following a detailed client consultation drafted and as required induction training can provided to
the process can be handled independently by Global Village relevant line managers. Soft copy manuals can be supplied or
Consultants or back up can be provided in the form of a an annual review and an updating service is available as part
support role which involves researching the current industry of the service.
norms and prevailing market pressures which will inevitably
play a role in the conclusion of a negotiation process. Climate Surveys
Whether our clients are facing increased attrition, staff
Start Up Packages / Remuneration Package Design discontent or undertaking a period of considerable change,
Start up remuneration packages can be drafted for Central, many international companies have benefited at some point
South and North America, Asia, the Middle East, Australasia from an externally conducted personnel study. Sensitive and
and Europe. These can be tailor-made to individual professionally conducted staff surveys are undertaken to
countries in accordance with their local labour law and in their establish the prevailing concerns or challenges for staff and
local currencies. appropriate remedies identified if required.
Absorbing / Removing an In-House Service Pension, Superannuation and Retirement Benefit Scheme
Take over or removal of an in-house service is subject to a variety Consulting
of laws and sensitivities worldwide. Advice and an employee Many companies now view retirement benefit schemes
package can be provided in a variety of different circumstances holistically as part of broader remuneration strategies
to smooth the transition for new and existing staff. rather than as specific standalone benefits. We can
advise on the optimum strategy for your business to
Job Description Profiling ensure maximum value to staff and stockholders whilst
Across a range of grades and industries, competency and simultaneously minimizing strategic and operating risks.
objective based job descriptions can be drafted for client Advice is available from feasibility stage through to
review and implementation. implementation and communication.
GLOBAL VILLAGE
Consulting
Contact Details - Office: +971 (0) 4 390 3952 Mobile: +971 (0) 50 6841119 USA: +1 917 607 7236
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Left: Sheikh Rashid and two of his four sons, Sheikh

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