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Ali Asaria www.tulipretail.com March, 2013

Ali Asaria www.tulipretail.com March, 2013

GOAL

We enable the first, true omni-channel retail platform for mid to large sized retailers. And we make the experience beautiful.

Key Team Members

• 15 mainly ex-RIM Developers who built Well.ca.

Ali Asaria, founder of Well.ca, grew Well.ca to largest health, baby, beauty online store in Canada. Created BrickBreaker, Scrumblr.ca. Studied Computer Engineering at University of Waterloo.

Ray V -- spent two years as a software developer at MKS Inc, followed by 12 years at Research in Motion as a mobile software developer. He wrote the first BlackBerry phone application and filed 83 mobile patents. He specializes in mobile software development, profiling, optimization and shell scripting.

Tony Salomone joined Research In Motion in 1999 as one of the first 300 employees in the company. After 9 years of working on BlackBerry handheld software, he spent the last four years developing the ecommerce architecture at Well.ca. BMath in Computer Sci from UW

Matt Charters has worked in the Waterloo technology sector for over 8 years. He worked at RIM for almost 5 years on the Platform team creating mulitimedia APIs before coming to work at Well.ca. Since joining Well, Matt has worked on almost every component of their e-commerce platform, and in the past year he has been working to bring Well.ca into the mobile app ecosystem with the creation of their native iOS application.

Rob Muller was Ali’s classmate in Computer Engineering. He joins Well.ca with over 7 years of experience in Finance and Accounting. He holds his MBA with specialization in Accounting and also holds his CMA designation. Prior to Well.ca Rob held lucrative senior financial analyst positions at both IBM and RIM.

holds his CMA designation. Prior to Well.ca Rob held lucrative senior financial analyst positions at both
holds his CMA designation. Prior to Well.ca Rob held lucrative senior financial analyst positions at both
holds his CMA designation. Prior to Well.ca Rob held lucrative senior financial analyst positions at both
holds his CMA designation. Prior to Well.ca Rob held lucrative senior financial analyst positions at both
holds his CMA designation. Prior to Well.ca Rob held lucrative senior financial analyst positions at both
What we are seeing today is only the beginning. Soon it will be hard even
What we are seeing today is only the beginning. Soon it will be hard even
to define e-commerce, let alone measure it. Is it an e-commerce sale if
the customer goes to a store, finds that the product is out of stock, and
uses an in-store terminal to have another location ship it to her home?
What if the customer is shopping in one store, uses his smartphone to
find a lower price at another, and then orders it electronically for in-store
pickup? How about gifts that are ordered from a website but exchanged
at a local store? (http://hbr.org/2011/12/the-future-of-shopping/ar/1)
http://www.forbes.com/sites/ ciocentral/2012/10/25/the-future-of-
http://www.forbes.com/sites/
ciocentral/2012/10/25/the-future-of-

Current State of the Market

• Opportunity:

• Traditional retailers are having trouble keeping up with the disruptive influence of technology, ecommerce, and mobile in retail

• Current enterprise-ready solutions are expensive or just frameworks, not solutions. Mobile is an afterthought.

• Market Changes:

• Consumers will expect mobile + ecommerce visibility into every store

• Under threat and consumer demand, retailers will spend in the next five years to translate their current retail experiences into digital hybrid experiences, embracing mobile and the cloud

• Tulip Positioning

• First end-to-end solution you can demonstrate to large retailers

• Tulip will position itself as a best-in-class provider that gives retailers the end-to-end, gold-tier solution to the omni-channel problem.

What are we building?

• “Square for the enterprise,” focused on next-gen retailing

• Customer can shop on mobile device and see every store’s inventory. Retailer can take orders and pre-pick them.

• Retailers can expose inventory from warehouse, different stores, and JIT to all customers and all stores

• One you adopt this platform and move product + pricing to the cloud, other next-gen shopping experiences become easy to layer on top:

• In store kiosks

• Buy online, pick-up at store grocery

• self-checkout

• gorgeous real-time commerce analytics

• We will become valuable by distinguishing ourselves as the most forward-thinking, most tech-savvy player in the space, backed by diverse patents and title clients.

Product Overview

Product Overview • Three consumer facing components • Enterprise Ecommerce site • Mobile Point of Sale

• Three consumer facing components

• Enterprise Ecommerce site

• Mobile Point of Sale Terminal

• Native Mobile App

• Backed by Retail backend

Terminal • Native Mobile App • Backed by Retail backend • Product Information Manager (PIM) •

• Product Information Manager (PIM)

• Order Manager

• Warehouse and Inventory (WMS)

• Retail Analytics

• Purchase Ordering System

• CRM (Newsletter Engine)

Manager • Warehouse and Inventory (WMS) • Retail Analytics • Purchase Ordering System • CRM (Newsletter

Core Technology Diagram

Inventory Manager 2 gui API
Inventory
Manager
2
gui
API
Checkout, Cart, Payment 3
Checkout, Cart,
Payment
3
Customer Database + 4 Newsletter
Customer
Database +
4
Newsletter
Backend Product & Promotion 1 Information Manager + Search gui API Mobile API
Backend
Product &
Promotion
1 Information
Manager
+ Search
gui
API
Mobile
API

Commerce

Api

Admin

5 Reporting + Accounting
5
Reporting
+ Accounting
Mobile API Commerce Api Admin 5 Reporting + Accounting 6 User Facing 7 Warehouse Managment WMS
6
6

User Facing

7
7

Warehouse

Managment

WMS

(Purchasing,

Receiving,

Picking,

Shipping,

Reporting)

Receiving, Picking, Shipping, Reporting) Web POS and Admin Mobile POS Consumer App Enterprise

Web POS and Admin

Mobile POS

Consumer App

Enterprise Ecommerce Site

Tulip is able to bridge the traditional retail ERP to enable the next generation of mobile enabled shopping for traditional brick-and- mortar stores

enabled shopping for traditional brick-and- mortar stores Retail ERP (SAP, Microsoft Dynamics, etc) Tulip Commerce
enabled shopping for traditional brick-and- mortar stores Retail ERP (SAP, Microsoft Dynamics, etc) Tulip Commerce
Retail ERP (SAP, Microsoft Dynamics, etc)
Retail ERP
(SAP, Microsoft Dynamics, etc)
Tulip Commerce Engine
Tulip Commerce Engine
enabled shopping for traditional brick-and- mortar stores Retail ERP (SAP, Microsoft Dynamics, etc) Tulip Commerce Engine

Target Market

• US Retail is 4.6 Trillion. Breakdown

Target Market • US Retail is 4.6 Trillion. Breakdown • For enterprise sales revenue, we want

• For enterprise sales revenue, we want to pursue the middle and push upwards. Mid: Larger revenue, less competition, shorter sales cycle.

$4.6T

• Handheld POS Market: $3.1B

• POS Market: $34.7B

• Key Players: NCR, Oracle, Motorola, IBM.

US Retail

$1.7T Top 100 Retailers $1.9T Mid-Sized Chains $1T Independent Stores
$1.7T
Top 100 Retailers
$1.9T
Mid-Sized Chains
$1T
Independent Stores

Comparison

Target Business Omni-channel Native Mobile >$10M ecommerce Fulfillment Shopify $25K x ~ x x Lightspeed

Target

Business

Omni-channel

Native Mobile

>$10M

ecommerce

Fulfillment

Shopify

$25K

$25K

x

~

Mobile >$10M ecommerce Fulfillment Shopify $25K x ~ x x Lightspeed 1-10M ✓ ✓ x x

x

x

Lightspeed

1-10M

1-10M

Fulfillment Shopify $25K x ~ x x Lightspeed 1-10M ✓ ✓ x x Hybris >300M (apis

x

x

Hybris

>300M

>300M

(apis to enable)

sdk + apis

(apis to enable)

(apis to enable)

x

x x Lightspeed 1-10M ✓ ✓ x x Hybris >300M (apis to enable) sdk + apis

10M-500M

10M-500M

✓

product screenshots

RETAIL POS

IN-STORE, REALTIME PRICE COMPETITION

CONSUMER MOBILE APP

CUPBOARDS

Puts the power in the hand of the customer to build and create their own “stores”

Social capabili8es allow sharing and collabora8on with family and friends

Makes restocking your bathroom, kitchen, fridge, laundry room a breeze

confidential confidential - - not not for for distribution distribution

Warehouse Mobile App (on Nexus Tablets)

Warehouse Mobile App (on Nexus Tablets)
Warehouse Mobile App (on Nexus Tablets)
Warehouse Mobile App (on Nexus Tablets)
Warehouse Mobile App (on Nexus Tablets)

thank you

Ali Asaria www.tulipretail.com March, 2013