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BRANDING GUIDELINES
MAY 2013
Fli is an airline that has been created around the ever-growing clubbing holiday experience. Flying to nine islands with consistent affordable fares we highly appeal to our target audience of 18 to 30 year olds. Fli is dedicated to providing our passengers with a fun insight to their holiday whilst on-board the aeroplane, providing outgoing activities that encourage passengers and holiday reps to interact with each other hence the airlines quote Fun While You Fli. Our main goal is to provide our customers with a memorable holiday.
INTRODUCTION
TARGET AUDIENCE
DESTINATIONS
The logo is a representation of movement, we wanted our airline to refelect our passngers free sprited mentality of go with the flow.
LOGO
LOGO
TYPOGRAPHY
COLOUR
The logo has an exclusion zone. This means that no imagery nor type can be placed within this zone. It must be left blank at all times.
The logo can be used with the Fun While You Fli Qoute
LOGO
LOGO - COLOUR
LOGO - DONTS
GATES// B05-10
B09
ARRIVAL FLIGHTS FOOD HALL
GATE//
BAGGAGE CLAIM
DEPARTURES//
ARRIVALS//
LOGO APPLICATION
BOARDING PASS
BOARDING PASS
BOARDING PASS
CA R RIER FLI A IRLINES PAS S ENG ER LEEANNE CLA RKE B O O KING CO D E FA LD 34589 R ES ERV ED S EAT N/A
F LIG HT FA 82 FROM LG W
DAT E 26 J UL TO IB Z SEAT
24J
TO IB Z SEAT
CARRIER FLI AIRLINES PAS SENGER FUSCHIA WINT B OOKING COD E FALD 34589 RESERVED SEAT N/A
FL I G H T FA 8 2 FR OM LG W
DAT E 26 JUL TO I BZ S E AT
14B
FR OM TO
F L I G HT FA 8 2 F RO M LGW
DAT E 2 6 JU L TO I BZ S E AT
28F
F RO M LGW TO I BZ
CARRIER FL I AIRL INES PAS SENGER MARK ROS S B OOKING CODE FAL D34589 RESERVED SEAT N/A
FL IGH T FA 82 FROM L GW
14B
FROM L GW TO IBZ
CAR RIER F ROM FLI A IRLINES LG W PAS S ENG ER LEEA NNE C LARKE FLI GHT DATE FA 8 2 26 J UL
24J
CARRIER FLI AIRLINES PAS SENGER FUSCHIA WINT FLIGHT DATE FA 82 26 JUL
LG W I BZ BOARDING S E AT PASS
14B
C A RRI E R F L I A I RL I N E S PA S S E N G E R L E E G I L BE RT F L I G HT DAT E FA 8 2 2 6 JU L
BOARDING S E AT PASS
28F
CARRIER FL I AIRL INES PAS SENGER MARK ROS S FL IGH T DAT E FA 82 26 JUL
14B
LOGO APPLICATION
STILL HUNGOVER?
STILL HUNGOVER?
SICK BAG
SICK BAG
LOGO APPLICATION
mus c sh ts min le
HI
tn SWI r ZZ lax
Z
B ATS qua s sc ba
'fun while you fli'
LOGO APPLICATION
BOARDING PASS
IBIZA
27 SUNNY
O
FLIGHT + HOTEL
FLIGHTS ONLY
24 26 24 24 27
SHOWN BY RESULTS
PRICE & SCHEDULE SCHEDULE
14B
SEARCH
B09
GATE
14:10
TIME
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LOGO APPLICATION
AEROPLANE LIVERY