SEO Audit Checklist

reliablesoft.net Private & confidential Description Comments

Item

ON-SITE SEO
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 Titles are unique for each page? Titles length is between 50 65 characters? Description tag is between 150-160 characters? Description tag is not keyword stuffed? Permanent Link structure (URL) format? H1 Headings for title? Use of H2 and H3 for subheadings Small paragraphs and use of bold, italics Is there a unique logo for the web site? Is there a favicon? Content on the web site is fresh? Content length on post pages? Internal linking Do you link internal pages? Internal linking Use of anchor text (is it varied?) Trying to rank for high competitive keywords? Is there an ALT tag for all images? Are image files names descriptive? Image file size is optimized? Blog comments have the nofollow tag? External links have the nofollow tag? Banner ads have the nofollow tag?

SEO Audit Checklist

reliablesoft.net Private & confidential

22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37

Are pages with duplicate or no content, noindex and nofollow? Too many ads above the fold? Checked for invalid use of 301 and 302 redirects? Site implements rel=canonical to identify the original content? Site checked for broken links? Page speed: Average time to load home page? Page speed: Average time to load other pages? Google Authorship status implemented? Are most important pages linked to from home page? Are most important pages linked to from Sidebar? Is there a user sitemap (html) in the main menu? Is there a related posts section below each detail page? Is there an author for all site pages? Is there an About, Contact and Privacy policy page? Is there a breadcrumb on all pages? Is there a custom 404 page?

WEB SITE CONTROL

38 39 40 41 42 Is the web site registered on Google Webmaster tools? Is the web site registered on Bing Webmaster tools? Checked robots.txt? Is there a valid XML Sitemap? Is the web site registered with Google Analytics?

SOCIAL MEDIA

SEO Audit Checklist

reliablesoft.net Private & confidential

43 44 45 46 47 48 49 50 51

Social media buttons on all pages? Is there a Facebook business page? Is there a Google+ business page? Is there a Pinterest business page? Is there a twitter account? Are social media profiles SEO? Facebook Like box? Google+ Add to circles button? Newsletter and RSS registration?

OFF-SITE SEO
52 53 54 Number and type of inbound links? What is SEOMOZ Domain Authority? Web site page rank?

WEB SITE PROMOTION

55 56 57 58 59 60 Does the web site have a mobile version? Is the web site listed in Chrome Web Store? Is there a native android app in Google Play? Is there a native amazon app in Amazon Store? Is the web site listed to Technorati? Does the web site have a dedicated YouTube channel?