Ebusiness Course Outline (2012-13) ___________________________________________________________________ Ebusiness School of Business Management, NMIMS FTMBA: 2012-2013 Trim: VI ______________________________________________________________________ Instructors:

Prof. Saurabh Parikh and Prof. Hemant Binani Email Id: Saurabh_parikh@yahoo.com and hlv5_nm@rediffmail.com ________________________________________________________________________ Goals: Explore ecommerce dimensions including the driver forces and impact on the businesses, individuals Examine the evolution, role, functions and impact of ecommerce on the global business operation Use common models to describe business-to-business and business-to-customer transactions Understand business security issues Track electronic payment systems. Describe the ethical dimensions of the internet in a local, regional, national and global perspective Explore needed features for building website Objectives : Ecommerce is anything that includes doing business electronically. It obviously include the business conducted over internet but it can also include the other forms of electronic commerce such as using telephone banking etc.It also covers the mobile commerce the new generation of ebusiness. This course will help participants to move their learnings from traditional businesses to the internet based busineses using case studies of many companies successs business models . Evaluation Criteria: Class-participation/individual presentations: 10 Marks Case Studies: 20 Marks Group presentations : 30 Marks Trimester-end Examination : 40 Marks Session Details: 1-20 (for 90 minutes sessions) / 1-10 ( For 3 hrs sessions) Sr. No. Contents/ Pedagogy / Cases / Chapter wise reading / Essential Reading 1 History of Ecommerce and Indian business context (page 1-24) Case study: ITC e-Choupal (page 1-5) Case study:Multiple companies (HUL, Asian paints, ICICI, Crisil, Telco) pages:23 and 24 2 E-transition challenges for Indian corporates and IT act 2000 snapshot (page 25-34). Group discussion on exercises for HDFC bank, Elbee Services and Blue Dart(page 35 and 36) 3 Business models of ecommerce (page 38-96) Case study: Chennaibazaar.com and automartindia.com(page 68-72)

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Sulekha.com(page 81-83), egurucool.com(page 92-95), Enabling technologies of world wide web (page 98-153) Case study: Tata Steel (page 86-89), and Sify.com(page 90-91), Emarketing and Eadvertising (page :155-213) Case study: Times of India ((page 208-209), and rediff.com(210-213) Esecurity (page:215-258) Case Study of Bank Of India: Internet banking: Frauds and Defences E-Payment System and Mobile Commerce (page 259-317 and page 434-476) Case study: E-Banking at ICICI (page:263-266) and a case of financial inclusion with mobile banking E-CRM and E-SCM and Web designing (page 318-385 and page 478-512) Case Study: SCM at Marico and M&M( page 380-382) , e-SCM at Cisco (page 358-360) and CRM at Fedex(page 318-320) and Indian rail(page 354357) Group Presentations by Students Group Presentations by Students

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Recommended Text Book :P.T.Joseph 3rd edition. Ecommerce-An Indian Perspective, PHI Text Book references: Turban, Lee, King and Cheung 2005, Electronic Commerce A managerial perspective Awad Elias M, 2004, Electronic commerce: From vision to Fulfillment, PHI Ravi Kalakota and Andrew whinstone: Frontiers of Electronic ecommerce Addison Wesley Parag Diwan and Sunil Sharma: Electronic Commerce Raymond Frost and Judy Strauss- EMarketing Internet References: Websites of all the companies. Case book references: Same as the text book reference Prepared by Faculty Signature Approved By Dean SBM Signature Recommended by Area Chairperson/Prog Chairperson Signature