PIXAR

DIGITAL DESIGNS AND IDEAS

Prepared For:
Allied Bank Limited

Prepared By:
Mohammad Mustafa Muqaddis
Consultant
Brand Management
Pixar

Executive Summary:
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Pixar is an organization of innovators, thinkers and creators. We at Pixar,
offer services like designing of websites, advertising materials, photography
and composing.

“AT PIXAR WE DEAL WITH ALL THE PRESENTATION NEEDS OF A BUSINESS.”

Allied Bank Limited has been in existence since 1942.The business has
grown considerably but the arrival of new and energetic enterprises like
Askari and MCB; it needs to buckle up for strong competition. In order to take
a step forward towards progress, it needs to revitalize its identity. A new
modern fresh and updated look is what they should opt for. The objective can
be met if it considers rebranding its name.

Pixar would like to explain in this proposal the potential benefits of such
rebranding and the reason why Allied Bank Limited should opt to choose
Pixar as the representatives for the cause. The proposal extends to elaborate
the fact that the phenomenon of rebranding is not new and has been in use
for years by successful businesses.

Everyone understands the power of first impressions, with this in mind; logo
rebranding is a crucial factor that every business should consider carefully.
The message that your logo sends out through its shape, color, size etc,
should reflect your company’s image effectively and immediately. We shall
help you in every process of rebranding you logo. The final result will leave a
memorable visual impact on your potential customers, whilst ensuring that
you really stand out from the crowd with an unforgettable logo which will
instantly identify Allied Bank Limited.

10 About Us:
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“Pixar Digital designs & Ideas” are a well known professional graphic design
company and have been operating for over 10 years.

In this time we have completed a wide variety of professional projects from:

➢ Web Design
➢ Brochures
➢ Newsletters
➢ Business cards
➢ Animations
➢ Posters
➢ E-learning tutorials
➢ Flash Development
➢ Video Production
➢ Graphic Designs
➢ Photo Albums
➢ Programming
➢ Logo Designs
➢ Rebranding

All our projects are carried out at our own facilities in Peshawar. We have the
use of all the latest technologies available from computers to updated
software and a fantastic team of staff to handle any project requested.

2.0 The Proposal:

This proposal outlines the potential benefits of rebranding Allied Bank
Limited Logo and includes several examples of companies who have
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successfully rebranded their logos. It also shows the benefits of having your
logo rebranded with our logo rebranding design plan with two initial logo
design concepts of what you could expect from Pixar.

2.1 Purpose
Allied Bank Limited’s logo rebranding will drive your business to a new
beginning a change is needed for your company to continue to grow, be
recognized and remembered.

Rebranding your company logo shows that you care about the way your
clients view your business and you will stand out with a logo that's smart,
professional and unforgettable.

Thus the purpose of this report is to explain the benefits of rebranding your
logo and how I can assist you in the process of rebranding your company
logo and achieve that smart professional and unforgettable look….

2.2 Logo Rebranding Objectives

Formless creativity is great for abstract, exploratory artwork, but a logo has a
task to accomplish: identify your business. Therefore, I need objectives to
help formulate our rebranding design process. By judging how a design
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meets its objectives, I can evaluate how effectively a design accomplishes its
task

Logo design objectives we use are:

➢ Attractiveness: You want your logo to make people feel pleased and
satisfied.
➢ Recognizability: A logo must not only be attractive, but also to
associate those good feelings with your business’ identity.
➢ Flexibility: To use your attractive and recognizable logo, it must be able
to withstand many different presentations and still maintain its
integrity. For example, your logo must be able to be printed on a
poster, displayed on a website, and printed on a fax.

These objectives have some fuzzy corollaries that are not always
true but are worthy to note:
➢ Simple: Every additional element is a potential distraction and every
extra detail is one more thing to forget.
➢ Few Colors: More color is extra detail and too many different colors
may make your logo garish, difficult to modify and reproduce, and
even less recognizable.
➢ Words: Words are easy to remember, can be spoken, and can have
very dense meanings without complex graphics.

30Logo Rebranding
3.1What is Rebranding?
Rebranding (also called repositioning), is the process by which a product
developed with one brand is marketed or distributed with a different identity.
Rebranding is not just about giving an existing product or service; a new
name, a new logo, devising a snappy slogan or changing the corporate colors
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and expecting the sales to roll in. It’s about challenging the very values of an
organization, whether you’re operating in a specialist niche market with a
handful of employees or managing a ‘mega brand’ within a global
corporation.

3.2 Business Benefits of Logo Rebranding

A rebranded logo design will establish your identity
➢ A strong corporate identity helps your business attract new customers
and keep existing customers coming back. Rebranding your logo
design can actually have your target market relate to your product or
service by the icon itself. This will be the main aim of our design Team.

Reinforce brand, helping solidify consumer loyalty

➢ Familiarity is the key to growing your business. Your logo design is a
primary factor since your company logo is the cornerstone of all of
your marketing and promotional material. A unique rebranding of your
company logo Design will not only tell people what and who you are
but it will set you apart from the competition.

Create a long-term impression with your rebranded company logo

design
➢ After establishing your logo design identity, your goal is increasing
consumer remembrance. An effective rebranding of your logo design
can help turn your business into a household name. A logo design
defines a company direction and character.

3.3 Successful Logo Rebranding

There is no better evidence than checking out other logo rebrands the
following examples are of two successful logo rebrandings.

3.3.1Apple Computers
Apple has gone through many types of brand tastes, while maintaining
loyalty and satisfaction with its customers as well. For whatever reason
Apple Inc had to revamp its logo, the new Apple logo got a hearty
endorsement by the customers and critics around the world. It can widely be
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seen on all Apple products and retail stores; and has become one of the
world’s most renowned brand symbols.
The Initial Logo design based
on innovation and invention
by emphasizing on the
Newton’s Apple.

The Logo which captured the

market for years, due to its
simplicity in design while
maintaining the heritage of
Newton’s discovery.
The recent change
incorporated makes it much
more sophisticated to the
eye. Reason being the elite
market which Apple wishes to
capture for its products.
A much more vivid profile
used on several of the latest
Apple products

3.3.2Kentucky Fried Chicken

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KFC a traditional old world brand faced the challenge of connecting with new
food values. To connect between brand and audience in this case they went
even further - the ecological insensitivity already often associated with
brands, especially fast food brands was played out, quite literally, on a world
stage which brought the rebranding of the KFC logo to the world in a big way.
KFC still maintains loyalty and satisfaction with its customers.

“KFC Earlier Logo”

The logo is changing for only the fifth

time in 50 years, and for the first time
in nearly a decade.
(1952,1971,1991,1997)

“KFC Official Rebranded Logo” The

smiling Colonel is featured against a
red background that matches his red
apron, with the KFC brand name in
black thick lettering under his chin.

“This change gives us a chance not

only to make sure we stay relevant but
also communicates to customers the
realness of Colonel Sanders and the
fact that he was a chef,” said Gregg
Dedrick, president of KFC’s U.S.
division
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40ABL Current Logo

4.1 About your Logo:

Your logo appears on company letterhead, advertising material and your
website as an emblem by way of which your company can easily be
recognized.

The questions you need to answer are:

➢ Was your logo designed for instant identification?
➢ Does your logo succeed to identify your company?
Your logo should:

➢ Attract attention and leave an impression

➢ Have a look that is unique
➢ Reflect the personality of your company
Your logo is essentially at the heart of your corporate identity. It is the face of
your organization! The right logo design is one of your strongest marketing
tools. It delivers the message to the public that your company is unique,
credible and professional.

➢ It should be stylish, elegant and make it an impact.

Here are some points to take into consideration in deciding to

rebrand your logo:
Does your current logo represent 3 of the key elements that make up a
credible and high quality logo design?

1. Does the logo portray your company in a manner which says that you
are an expert in this field?
2. Is the logo "contemporary", symbolizing a "forward-thinking" look?
3. Is the message that you are trying to convey to the consumer clear?
4. If you answered yes to all of these questions, then why change your
logo?

If not rebranding should be considered.

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50 Benefits of Rebranding With Us.

5.1Qualified Designers
➢ At Pixar you can never expect anything but quality. The design team
recruited comprises of thorough professionals, with experience of working
in various marketing and designing related backgrounds.

5.2 Real Results

➢ A new look and feel for your company Logo
➢ Fresh new ideas with the use of modern technology
➢ We will let you put your insight and expertise about your own business
to work, We will listen.
➢ You get a great logo design

5.3 Quality and Convenience

➢ Nothing is more important to us than helping you create a quality logo
design and with color-matching style.
➢ You’ll have immediate access to the logo design in a variety of formats.

5.4 Outstanding Customer Service

➢ Any concerns regarding any stage of the process; you can expect a
quick and helpful response to your questions or concerns.

5.5 No Outsourcing or Subcontracting

➢ We will perform all of your work at our own facilities to ensure the
quality and control over files that you require.
➢ This means your files and formats will always be preserved and you will
never have to worry about losing files or having the wrong formats for
your files or other needs, now or in the future.

5.6 We Guarantee Our Services

➢ Our Guarantee is simple: If you don't love your rebranding, you don't
pay a cent.
➢ If at any point within the first 30 days you're unsatisfied with your
rebranding, we'll happily refund your money less agreed fees and the
return of all design materials.
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➢ We're in business to help your business look great.
➢ If your rebranding doesn't shine, neither do we.
6.0 Timeframe Schedule
The following estimate shows the time it will take to creatively rebrand Allied
Bank Limited logo. The timeframe provided below should be used as a guide,
because the initial concepts may require you to take time to evaluate and
review the materials presented.

➢ Usually the total timeframe is between six to ten weeks depending on

the amount of revisions.

Task Durati Start Date Finish

on Date

Project Proposal from Pixar Digital 3 days 7th April 10th April
Designs & Ideas 2008 2008

Acceptance of Proposal by ABL 10 days 10th April 20th April

2008 2008

Initial Interviews with ABL 5 days 20th April 25th April

2008 2008

Initial Concept from senior 3 days 26th April 30th April

designer 2008 2008

ABL’s Response to senior designer 1 to 31st April 1st May

2008 2008
3 days
31st April 3rd May
2008 2008

1st Set of Revisions from senior 3 days 2nd May 5th May
designer 2008 2008

4th May 7th May

2008 2008
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ABL’s Response 1 to 6th May 7th May
2008 2008
3 days
8th May 11th May
2008 2008

2nd Set of Revisions from senior 3 days 8th May 11th May
designer 2008 2008

12th May 15th May

2008 2008

ABL’s Response 1 to 12th May 13th May

2008 2008
3 days
15th May 18th May
2008 2008

Final Pack delivered from senior 1 day 14th May 15th May
designer 2008 2008

19th May 20th May

2008 2008

70 ABL Logo Rebranding Process

7.1 The Design Process
➢ The first task after the acceptance of the logo rebranding proposal is
that our senior design officers will meet with the relevant authorities to
get an idea of what the organization wishes to accomplish with the
change and all the requirements.

7.2 Initial Concept

➢ By day three we will be sending out the initial concepts of your
company logo rebranding design. These designs are first presented to
our project manager for inspection and approval.
➢ The selected logo designs are then provided to ABL for viewing and
you can provide any revision instructions for the designs.
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➢ With the initial concepts, we shall also explain about the colors used by
our design teams.
➢ We do not use RGB (Red, Green, Blue) color palette but instead the
professional Pantone color palette. The RGB color scheme is used on
TV's, computer monitors and home/office printers.
➢ The Pantone color scheme is the industry standard and all professional
printers we use this color scheme as it has greater variety of pre-mixed
colors for a consistent corporate look.
➢ We will also direct ABL to available Fonts from the online library at
Adobe (we stock most of the Adobe fonts). Here you can choose a font
which appeals to you.

7.3 Clients Response

➢ ABL can take as long as they need to review the designs and think of
any revisions they feel are necessary.
➢ When you are ready to move forward you will provide usthe
instructions to carry out. You may reply with a comment such as: “The
style is what I am looking for................but….”
➢ We shall than implement your instructions.
➢ We aim to have the revised design/s back to ABL in 3 business days.
➢ 1st Set of Revisions
➢ These will be the designs which we will have prepared for you to view
and from there you shall decide which design/s you would like to move
forward with:
➢ You may reply with a comment such as: “I would like to proceed with
the design 2……with these changes…………. Thank you.”
➢ Once again the designs will be passed back and we shall implement
your request.
➢ The length of the design process depends entirely upon the number of
revision rounds requested by ABL.
➢ Each revision round can take up to 3 days for the designs to be sent
back to you.

➢ 2nd Set of Revisions

➢ This is the design which we will have prepared for you to view and from
there you shall decide if you would like more revisions or if you would
like to have the design finalized:
➢ You may reply with a comment such as: “Looks great - let's go with the
second design”.
➢ After receiving this green light from you we will begin to prepare the
final pack for you.

7.4 Final Pack

➢ The final pack will be sent out to ABL in a day or so.
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➢ The final files shall include all the relevant file types needed for office
printing, advertising and web use.

1 x High resolution Tiff for professional printing

1 x JPG in gray scale for trademark registration purposes

3 x JPG in RGB in 3 sizes (Normal, medium and small) for home/office printing or web use

1 x transparent PSD for professional web design use

1 x vector based .eps file (fully editable master file) for professional printing and design work

➢ We can also create specific file types for you if requested.

➢ We create our designs using Adobe Illustrator the industry standard.
➢ If you would like to edit the logo yourself then you would require this
software.
➢ We will always be on hand though to make changes later if required for
a small fee.

80 Allied bank limited Logo rebranding Concepts

Two examples of work that you can expect to receive for the initial concept:

8.1 Initial Concept 1

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8.2 Initial Concept 2

8.3 Initial concept 3

Acknowledgement:
The article has been formed on the grounds of the work done by
Judy Beddoni in the relevant subject. I have managed to amend it
in order to be more effective and manageable for the reader
being the sole cause of report writing.
Disclaimer:
The logos reproduced here are the sole properties of there owners
and are in no way claimed to be my creation. Also the report is for
academic purposes only and no business motive is being
promoted from it.
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